Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Display Advertising skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Display Advertising over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Display Advertising
UK
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 1156 1175 1217
Rank change year-on-year +19 +42 +31
Permanent jobs citing Display Advertising 21 47 97
As % of all permanent IT jobs advertised in the UK 0.012% 0.025% 0.044%
As % of the Processes & Methodologies category 0.013% 0.028% 0.050%
Number of salaries quoted 19 19 63
UK median annual salary £35,000 £30,000 £35,000
Median salary % change year-on-year +16.67% -14.29% -5.41%
10th Percentile £22,500 £27,250 £22,300
90th Percentile £49,000 £80,000 £52,000
UK excluding London median annual salary £33,750 £30,000 £30,000
% change year-on-year +12.50% - -7.69%

Display Advertising is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 160900 169699 194446
As % of all permanent IT jobs advertised in the UK 89.92% 89.37% 88.77%
Number of salaries quoted 126975 141046 160155
UK median annual salary £50,000 £49,000 £47,500
Median salary % change year-on-year +2.04% +3.16% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Display Advertising
Job Vacancy Trend

Job postings citing Display Advertising as a percentage of all IT jobs advertised.

Job vacancy trend for Display Advertising in the UK

Display Advertising
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Display Advertising.

Salary trend for Display Advertising in the UK

Display Advertising
Salary Histogram

The salary distribution of IT jobs citing Display Advertising over the 6 months to 18 November 2017.

Salary histogram for Display Advertising in the UK

Display Advertising
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Display Advertising within the UK over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 21 £35,000 +16.67% 5
UK excluding London +36 13 £33,750 +12.50% 2
London 0 8 £35,000 -37.78% 3
South East +11 6 £40,000 +33.33% 1
North of England +7 4 £27,500 -8.33%
North West -20 3 £26,250 -12.50%
East Midlands - 3 £25,500 -
Midlands - 3 £25,500 -
Yorkshire - 1 £45,000 -

For the 6 months to 18 November 2017, IT jobs citing Display Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Display Advertising.

1 21 (100.00%) Advertising
2 17 (80.95%) Marketing
3 13 (61.90%) Digital Marketing
4 12 (57.14%) Social Media
4 12 (57.14%) Pay per click
5 10 (47.62%) Google
6 9 (42.86%) Email Marketing
7 8 (38.10%) Twitter
7 8 (38.10%) SEO
7 8 (38.10%) B2B
8 7 (33.33%) B2C
9 6 (28.57%) Eloqua
9 6 (28.57%) Marketing Strategy
9 6 (28.57%) Analytics
9 6 (28.57%) Marketo
9 6 (28.57%) Conversion Rate Optimisation
9 6 (28.57%) Content Marketing
10 5 (23.81%) Data Strategy
10 5 (23.81%) Content Development
10 5 (23.81%) Marketing Automation
10 5 (23.81%) Integrated Marketing
10 5 (23.81%) Mobile Marketing
10 5 (23.81%) Facebook
10 5 (23.81%) Search Engine Marketing
10 5 (23.81%) CRM
10 5 (23.81%) HTML
10 5 (23.81%) Salesforce.com
11 4 (19.05%) Microsoft Office
11 4 (19.05%) Analytical Skills
11 4 (19.05%) Remarketing

Display Advertising
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.76%) CMS
Applications
1 4 (19.05%) Microsoft Office
2 3 (14.29%) Microsoft Excel
3 1 (4.76%) Microsoft PowerPoint
3 1 (4.76%) Photoshop
Business Applications
1 6 (28.57%) Eloqua
Cloud Services
1 3 (14.29%) AdWords
2 2 (9.52%) Google Analytics
3 1 (4.76%) SaaS
Database & Business Intelligence
1 1 (4.76%) Big Data
General
1 21 (100.00%) Advertising
2 17 (80.95%) Marketing
3 1 (4.76%) Finance
3 1 (4.76%) Retail
Job Titles
1 6 (28.57%) Digital Marketing Manager
1 6 (28.57%) Marketing Manager
2 3 (14.29%) Account Manager
2 3 (14.29%) Analyst
2 3 (14.29%) Digital Analyst
2 3 (14.29%) Digital Marketing Analyst
2 3 (14.29%) Marketing Analyst
3 2 (9.52%) Paid Search Specialist
3 2 (9.52%) PPC Account Manager
3 2 (9.52%) PPC Manager
4 1 (4.76%) Campaign Specialist
4 1 (4.76%) Chief Technology Officer
4 1 (4.76%) Contracts Manager
4 1 (4.76%) Digital Account Manager
4 1 (4.76%) Digital Producer
4 1 (4.76%) PPC Specialist
Libraries, Frameworks & Software Standards
1 5 (23.81%) HTML
2 2 (9.52%) CSS
3 1 (4.76%) HTML5
Miscellaneous
1 12 (57.14%) Social Media
2 4 (19.05%) Analytical Skills
3 3 (14.29%) User Experience
4 1 (4.76%) Enterprise Software
4 1 (4.76%) Marketing Technology
Processes & Methodologies
1 13 (61.90%) Digital Marketing
2 12 (57.14%) Pay per click
3 9 (42.86%) Email Marketing
4 8 (38.10%) B2B
4 8 (38.10%) SEO
5 7 (33.33%) B2C
6 6 (28.57%) Analytics
6 6 (28.57%) Content Marketing
6 6 (28.57%) Conversion Rate Optimisation
6 6 (28.57%) Marketing Strategy
7 5 (23.81%) Content Development
7 5 (23.81%) CRM
7 5 (23.81%) Data Strategy
7 5 (23.81%) Integrated Marketing
7 5 (23.81%) Marketing Automation
7 5 (23.81%) Mobile Marketing
7 5 (23.81%) Search Engine Marketing
8 4 (19.05%) Remarketing
9 3 (14.29%) Lead Generation
9 3 (14.29%) Programmatic Advertising
Programming Languages
1 2 (9.52%) JavaScript
Qualifications
1 2 (9.52%) Degree
Vendors
1 10 (47.62%) Google
2 8 (38.10%) Twitter
3 6 (28.57%) Marketo
4 5 (23.81%) Facebook
4 5 (23.81%) Salesforce.com
5 3 (14.29%) HubSpot
5 3 (14.29%) Microsoft
5 3 (14.29%) Pardot
6 1 (4.76%) Cadence
6 1 (4.76%) Rakuten
6 1 (4.76%) Yahoo!