Search Engine Optimisation Specialist (SEO Specialist)
UK
The median Search Engine Optimisation Specialist (SEO Specialist) daily rate in the UK is £213, according to job vacancies posted in the 6 months leading up to 3 August 2025.
The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 3 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 554 | - | 643 |
| Rank change year-on-year | - | - | +216 |
| Contract jobs requiring an SEO Specialist | 2 | 0 | 25 |
| As % of all contract jobs advertised in the UK | 0.006% | - | 0.047% |
| As % of the Job Titles category | 0.007% | - | 0.050% |
| Number of daily rates quoted | 2 | 0 | 12 |
| 10th Percentile | £201 | - | - |
| 25th Percentile | £203 | - | £247 |
| Median daily rate (50th Percentile) | £213 | - | £332 |
| Median % change year-on-year | - | - | -41.07% |
| 75th Percentile | £228 | - | £500 |
| 90th Percentile | £234 | - | - |
| UK excluding London median daily rate | - | - | - |
| Number of hourly rates quoted | 0 | 0 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | - | - | £21.00 |
| Median hourly rate | - | - | £22.00 |
| 75th Percentile | - | - | £23.00 |
| 90th Percentile | - | - | - |
| UK excluding London median hourly rate | - | - | £22.00 |
All Contract IT Job Vacancies
UK
For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.
| Contract vacancies in the UK with a recognized job title | 30,315 | 36,280 | 50,499 |
| % of contract IT jobs with a recognized job title | 91.42% | 92.94% | 94.51% |
| Number of daily rates quoted | 19,223 | 23,530 | 34,843 |
| 10th Percentile | £281 | £300 | £306 |
| 25th Percentile | £400 | £413 | £425 |
| Median daily rate (50th Percentile) | £500 | £525 | £538 |
| Median % change year-on-year | -4.76% | -2.33% | -0.46% |
| 75th Percentile | £623 | £638 | £650 |
| 90th Percentile | £725 | £750 | £750 |
| UK excluding London median daily rate | £475 | £500 | £500 |
| % change year-on-year | -5.00% | - | +2.04% |
| Number of hourly rates quoted | 1,498 | 2,061 | 1,518 |
| 10th Percentile | £13.64 | £14.16 | £14.50 |
| 25th Percentile | £17.30 | £20.12 | £19.00 |
| Median hourly rate | £25.15 | £43.00 | £42.75 |
| Median % change year-on-year | -41.51% | +0.58% | +66.47% |
| 75th Percentile | £53.99 | £65.00 | £65.00 |
| 90th Percentile | £72.90 | £75.00 | £77.50 |
| UK excluding London median hourly rate | £25.15 | £43.90 | £39.55 |
| % change year-on-year | -42.71% | +11.00% | +86.12% |
SEO Specialist
Job Vacancy Trend
Job postings that featured SEO Specialist in the job title as a proportion of all IT jobs advertised.
SEO Specialist
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing SEO Specialist.
SEO Specialist
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing SEO Specialist.
SEO Specialist
Top 3 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO Specialist within the UK over the 6 months to 3 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| London | - | 2 | £213 | - | 10 |
| England | - | 2 | £213 | - | 20 |
| Work from Home | - | 1 | £200 | - | 11 |
SEO Specialist Skill Set
Top 14 Co-occurring Skills and Capabilities
For the 6 months to 3 August 2025, SEO Specialist contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring SEO Specialist in the job title.
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SEO Specialist Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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