The median annual salary for an SEO Specialist was £30,000 in advertised job vacancies during the 3 months to 28 June 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Search Engine Optimisation (SEO) Specialist
UK
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 855 903 942
Rank change year-on-year +48 +39  
Permanent jobs requiring an SEO Specialist 19 32 21
As % of all permanent IT jobs advertised in the UK 0.021% 0.033% 0.019%
As % of the Job Titles category 0.022% 0.034% 0.020%
Number of salaries quoted 19 32 18
Median salary £30,000 £35,000 £30,000
Median salary % change year-on-year -14.28% +16.66%  
90% offered a salary of more than £27,500 £27,500 £21,000
10% offered a salary of more than £37,500 £51,500 £46,750
UK excluding London median salary £30,000 £35,000 £30,000
% change year-on-year -14.28% +16.66%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 85316 94967 105722
As % of all permanent IT job vacancies advertised in the UK 95.94% 96.52% 96.57%
Number of salaries quoted 69638 80091 87142
Median salary £47,000 £47,000 £45,000
Median salary % change year-on-year - +4.44%  
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London median salary £42,500 £41,500 £40,000
% change year-on-year +2.40% +3.75%  

SEO Specialist
Job Vacancy Trend

The job posting trend of jobs advertised that featured SEO Specialist in the job title.

Job vacancy trend for SEO Specialist in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist.

Salary trend for SEO Specialist in the UK

SEO Specialist
Salary Histogram

The salary distribution of IT jobs citing SEO Specialist over the 3 months to 28 June 2017.

Salary histogram for SEO Specialist in the UK

SEO Specialist
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +38 19 £30,000 -14.28% 6
South East +46 11 £30,000 +9.09% 3
Hampshire +26 10 £30,000 +9.09% 1
Aldershot - 10 £30,000 - 1
London +32 5 £37,500 -28.57% 2
North West -35 2 £35,000 +4.47% 1
Wirral - 2 £35,000 -
Merseyside - 2 £35,000 -
Surrey +29 1 £22,500 -25.00% 1
Leeds - 1 £27,500 -
West Yorkshire - 1 £27,500 -
City of London - 1 £32,500 -
Yorkshire - 1 £27,500 -

SEO Specialist Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 28 June 2017, SEO Specialist job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring SEO Specialist in the job title.

1 23 (100.00%) SEO
2 21 (91.30%) Analytics
3 19 (82.61%) Google
4 18 (78.26%) Google Analytics
5 12 (52.17%) HTML
6 11 (47.83%) Marketing
6 11 (47.83%) WordPress
7 9 (39.13%) Digital Marketing
8 8 (34.78%) Pay per click
9 7 (30.43%) Competitor Analysis
10 6 (26.09%) Social Media
11 5 (21.74%) AdWords
11 5 (21.74%) Publishing
11 5 (21.74%) Internet
11 5 (21.74%) Finance
12 4 (17.39%) Search Engine Marketing
13 3 (13.04%) Manufacturing
13 3 (13.04%) Electronics
13 3 (13.04%) Telecoms
13 3 (13.04%) Business Intelligence
13 3 (13.04%) SAP
13 3 (13.04%) SAP Oil and Gas
13 3 (13.04%) Programme Management
14 2 (8.70%) Business Analysis
14 2 (8.70%) Web Development
14 2 (8.70%) Degree
14 2 (8.70%) CSS
14 2 (8.70%) JavaScript
14 2 (8.70%) Advertising
14 2 (8.70%) Stakeholder Engagement

SEO Specialist Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (47.83%) WordPress
2 1 (4.35%) CMS
Business Applications
1 3 (13.04%) SAP Oil and Gas
2 1 (4.35%) Magento
Cloud Services
1 18 (78.26%) Google Analytics
2 5 (21.74%) AdWords
Communications & Networking
1 5 (21.74%) Internet
General
1 11 (47.83%) Marketing
2 5 (21.74%) Finance
2 5 (21.74%) Publishing
3 3 (13.04%) Electronics
3 3 (13.04%) Manufacturing
3 3 (13.04%) Telecoms
4 2 (8.70%) Advertising
5 1 (4.35%) Automotive
5 1 (4.35%) Retail
Libraries, Frameworks & Software Standards
1 12 (52.17%) HTML
2 2 (8.70%) CSS
Miscellaneous
1 6 (26.09%) Social Media
2 2 (8.70%) Algorithms
3 1 (4.35%) Analytical Skills
3 1 (4.35%) User Experience
Processes & Methodologies
1 23 (100.00%) SEO
2 21 (91.30%) Analytics
3 9 (39.13%) Digital Marketing
4 8 (34.78%) Pay per click
5 7 (30.43%) Competitor Analysis
6 4 (17.39%) Search Engine Marketing
7 3 (13.04%) Business Intelligence
7 3 (13.04%) Programme Management
8 2 (8.70%) Business Analysis
8 2 (8.70%) Stakeholder Engagement
8 2 (8.70%) Web Development
9 1 (4.35%) Business Development
9 1 (4.35%) Content Marketing
9 1 (4.35%) Content Writing
9 1 (4.35%) Conversion Rate Optimisation
9 1 (4.35%) E-Commerce
9 1 (4.35%) Integrated Marketing
9 1 (4.35%) Link Building
9 1 (4.35%) Migration
9 1 (4.35%) Workflow
Programming Languages
1 2 (8.70%) JavaScript
Qualifications
1 2 (8.70%) Degree
Vendors
1 19 (82.61%) Google
2 3 (13.04%) SAP
3 1 (4.35%) DoubleClick
3 1 (4.35%) Kenshoo
3 1 (4.35%) Microsoft
Surrey
Head Resourcing
Salary: £20000 - £25000 per annum + bonus plus benefits
Posted: 22 hours ago
Reading, Berkshire
Rutherford Grant Recruitment
Salary: £25000.00 - £35000.00 per annum + Benefits
Posted: 5 days ago
Aldershot, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £35000 per annum
Posted: 6 days ago
Ellesmere Port, Merseyside
2M Employment Solutions
Salary: £25000.00 - £27000.00 per annum
Posted: Yesterday
London
Premier Media
Salary: £0.00 per annum
Posted: 7 days ago
London
Energize Recruitment Solutions Ltd
Salary: £25000 - £35000 per annum + Very Competitive
Posted: 19 days ago