Period
to 20 November 2017

The median annual salary for an SEO Specialist was £30,000 in advertised job vacancies during the 6 months to 20 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Search Engine Optimisation (SEO) Specialist
UK
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 1155 1172 1265
Rank change year-on-year +17 +93 +30
Permanent jobs requiring an SEO Specialist 34 47 46
As % of all permanent IT jobs advertised in the UK 0.019% 0.025% 0.021%
As % of the Job Titles category 0.020% 0.026% 0.022%
Number of salaries quoted 33 43 38
UK median annual salary £30,000 £32,500 £32,500
Median salary % change year-on-year -7.69% - +54.76%
10th Percentile £22,100 £26,250 £26,100
90th Percentile £37,250 £46,250 £45,500
UK excluding London median annual salary £30,000 £32,500 £30,000
% change year-on-year -7.69% +8.33% +42.86%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 172189 180467 210956
% of permanent IT jobs with a recognized job title 95.78% 96.48% 96.46%
Number of salaries quoted 138171 151048 175187
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £40,500
% change year-on-year - +4.94% +1.25%

SEO Specialist
Job Vacancy Trend

Job postings that featured SEO Specialist in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for SEO Specialist in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist.

Salary trend for SEO Specialist in the UK

SEO Specialist
Salary Histogram

The salary distribution of IT jobs citing SEO Specialist over the 6 months to 20 November 2017.

Salary histogram for SEO Specialist in the UK

SEO Specialist
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Specialist within the UK over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +38 34 £30,000 -7.69% 3
UK excluding London +21 34 £30,000 -7.69% 3
South East +42 14 £30,000 +9.09% 1
Midlands +23 11 £27,500 -1.79%
West Midlands +15 8 £27,500 -1.79%
North of England +11 7 £33,500 +3.08% 1
North West -10 5 £35,000 +7.69%
East Midlands - 3 £26,000 -
South West +7 2 £32,500 -23.53% 1
Yorkshire - 2 £30,000 - 1

SEO Specialist Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 20 November 2017, SEO Specialist job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring SEO Specialist in the job title.

1 34 (100.00%) SEO
2 26 (76.47%) Marketing
2 26 (76.47%) Analytics
3 23 (67.65%) HTML
4 20 (58.82%) Google
4 20 (58.82%) Google Analytics
4 20 (58.82%) Digital Marketing
5 16 (47.06%) Degree
6 15 (44.12%) Social Media
7 14 (41.18%) Pay per click
7 14 (41.18%) CSS
8 12 (35.29%) JavaScript
8 12 (35.29%) E-Commerce
9 10 (29.41%) Web Development
9 10 (29.41%) AdWords
9 10 (29.41%) Content Marketing
10 8 (23.53%) Analytical Skills
10 8 (23.53%) Marketing Strategy
10 8 (23.53%) Retail
11 7 (20.59%) Electronics
11 7 (20.59%) Competitor Analysis
11 7 (20.59%) Automotive
11 7 (20.59%) WordPress
11 7 (20.59%) Magento
11 7 (20.59%) Blog
11 7 (20.59%) Content Marketing Strategy
12 6 (17.65%) Ajax
13 5 (14.71%) Microsoft Excel
14 4 (11.76%) Microsoft
14 4 (11.76%) Technical Analysis

SEO Specialist Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (20.59%) WordPress
2 2 (5.88%) CMS
3 1 (2.94%) Apache
3 1 (2.94%) IIS
Applications
1 5 (14.71%) Microsoft Excel
2 3 (8.82%) Microsoft PowerPoint
3 2 (5.88%) Microsoft Office
Business Applications
1 7 (20.59%) Magento
Cloud Services
1 20 (58.82%) Google Analytics
2 10 (29.41%) AdWords
3 1 (2.94%) Google Tag Manager
Communications & Networking
1 3 (8.82%) Internet
Database & Business Intelligence
1 1 (2.94%) Endeca
General
1 26 (76.47%) Marketing
2 8 (23.53%) Retail
3 7 (20.59%) Automotive
3 7 (20.59%) Electronics
4 3 (8.82%) Publishing
5 1 (2.94%) Brand Awareness
5 1 (2.94%) Finance
Libraries, Frameworks & Software Standards
1 23 (67.65%) HTML
2 14 (41.18%) CSS
3 6 (17.65%) Ajax
4 1 (2.94%) Regular Expression
Miscellaneous
1 15 (44.12%) Social Media
2 8 (23.53%) Analytical Skills
3 7 (20.59%) Blog
4 2 (5.88%) Algorithms
4 2 (5.88%) Tandem
Processes & Methodologies
1 34 (100.00%) SEO
2 26 (76.47%) Analytics
3 20 (58.82%) Digital Marketing
4 14 (41.18%) Pay per click
5 12 (35.29%) E-Commerce
6 10 (29.41%) Content Marketing
6 10 (29.41%) Web Development
7 8 (23.53%) Marketing Strategy
8 7 (20.59%) Competitor Analysis
8 7 (20.59%) Content Marketing Strategy
9 4 (11.76%) Technical Analysis
10 3 (8.82%) Social Media Marketing
11 2 (5.88%) Content Management
11 2 (5.88%) Conversion Rate Optimisation
11 2 (5.88%) Email Marketing
11 2 (5.88%) Lead Generation
11 2 (5.88%) Statistical Analysis
11 2 (5.88%) Workflow
12 1 (2.94%) Data Analysis
12 1 (2.94%) Regression Testing
Programming Languages
1 12 (35.29%) JavaScript
2 1 (2.94%) SQL
2 1 (2.94%) XPath
Qualifications
1 16 (47.06%) Degree
Vendors
1 20 (58.82%) Google
2 4 (11.76%) Microsoft
3 2 (5.88%) Sun
4 1 (2.94%) Hootsuite
4 1 (2.94%) Twitter