The median annual salary for a SEO Specialist was £37,500 in advertised job vacancies during the 3 months to 27 March 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

3 months to
27 Mar 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO) Specialist
UK
Rank 860 927 922
Rank change year-on-year +67 -5  
Permanent jobs requiring an SEO Specialist 4 22 29
As % of all permanent IT jobs advertised in the UK 0.005% 0.021% 0.027%
As % of the Job Titles category 0.005% 0.022% 0.028%
Number of salaries quoted 3 22 19
Median salary £37,500 £35,000 £30,000
Median salary % change year-on-year +7.14% +16.66%  
UK excluding London median salary £37,500 £33,750 £30,000
% change year-on-year +11.11% +12.50%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 81427 99650 104367
As % of all permanent IT job vacancies advertised in the UK 96.26% 96.36% 96.63%
Number of salaries quoted 67614 83405 85224
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £42,000 £41,500 £40,000
% change year-on-year +1.20% +3.75%  

SEO Specialist
Job Vacancy Trend

The job posting trend of jobs advertised that featured SEO Specialist in the job title.

Job vacancy trend for SEO Specialist in the UK

SEO Specialist
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist.

Salary trend for SEO Specialist in the UK

SEO Specialist
Salary Histogram

The salary distribution of IT jobs citing SEO Specialist over the 3 months to 27 March 2017.

Salary histogram for SEO Specialist in the UK

SEO Specialist
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Specialist within the UK over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +69 2 £17,500 -50.00% 2
Cardiff - 2 £37,500 -
South Wales - 2 £37,500 -
Wales - 2 £37,500 -
West Midlands +31 1 - -
Birmingham +17 1 - -
East Midlands - 1 £17,500 - 1
Kettering - 1 £17,500 -
Northamptonshire - 1 £17,500 - 1

SEO Specialist Skill Set
Top 30 Related IT Skills

For the 6 months to 27 March 2017, SEO Specialist job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring SEO Specialist in the job title.

1 11 (100.00%) SEO
1 11 (100.00%) Analytics
2 8 (72.73%) Marketing
3 7 (63.64%) Retail
4 6 (54.55%) Google
5 5 (45.45%) Pay per click
5 5 (45.45%) Finance
5 5 (45.45%) Advertising
6 4 (36.36%) AdWords
6 4 (36.36%) Kenshoo
6 4 (36.36%) DoubleClick
6 4 (36.36%) Digital Marketing
6 4 (36.36%) Social Media
6 4 (36.36%) Automotive
7 3 (27.27%) Banking
7 3 (27.27%) E-Commerce
7 3 (27.27%) Data Analysis
7 3 (27.27%) Telecoms
7 3 (27.27%) Web Analytics
7 3 (27.27%) User Experience
7 3 (27.27%) Copywriting
7 3 (27.27%) Multichannel Retail
8 2 (18.18%) Google Analytics
8 2 (18.18%) Stakeholder Engagement
8 2 (18.18%) Business Analysis
9 1 (9.09%) Business Development
9 1 (9.09%) Microsoft
9 1 (9.09%) HTML
9 1 (9.09%) CSS
9 1 (9.09%) Algorithms

SEO Specialist Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (9.09%) WordPress
Cloud Services
1 4 (36.36%) AdWords
2 2 (18.18%) Google Analytics
General
1 8 (72.73%) Marketing
2 7 (63.64%) Retail
3 5 (45.45%) Advertising
3 5 (45.45%) Finance
4 4 (36.36%) Automotive
5 3 (27.27%) Banking
5 3 (27.27%) Telecoms
Libraries, Frameworks & Software Standards
1 1 (9.09%) CSS
1 1 (9.09%) HTML
Miscellaneous
1 4 (36.36%) Social Media
2 3 (27.27%) User Experience
3 1 (9.09%) Algorithms
Processes & Methodologies
1 11 (100.00%) Analytics
1 11 (100.00%) SEO
2 5 (45.45%) Pay per click
3 4 (36.36%) Digital Marketing
4 3 (27.27%) Copywriting
4 3 (27.27%) Data Analysis
4 3 (27.27%) E-Commerce
4 3 (27.27%) Multichannel Retail
4 3 (27.27%) Web Analytics
5 2 (18.18%) Business Analysis
5 2 (18.18%) Stakeholder Engagement
6 1 (9.09%) Business Development
6 1 (9.09%) Content Marketing
Vendors
1 6 (54.55%) Google
2 4 (36.36%) DoubleClick
2 4 (36.36%) Kenshoo
3 1 (9.09%) Microsoft
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 5 days ago
London
Energize Recruitment Solutions Ltd
Salary: £30000 - £35000 per annum + Competative
Posted: 11 days ago