Social Media Marketing Contract Job Trends

Social Media Marketing
UK

The table below provides summary statistics and contractor rates for jobs requiring Social Media Marketing skills. It covers contract job vacancies from the 6 months leading up to 6 February 2026, with comparisons to the same periods in the previous two years.

6 months to
6 Feb 2026
Same period 2025 Same period 2024
Rank 598 518 579
Rank change year-on-year -80 +61 +172
Contract jobs citing Social Media Marketing 3 9 6
As % of all contract jobs in the UK 0.008% 0.029% 0.013%
As % of the Processes & Methodologies category 0.009% 0.032% 0.015%
Number of daily rates quoted 2 0 5
10th Percentile £278 - £230
25th Percentile £283 - £263
Median daily rate (50th Percentile) £306 - £275
75th Percentile £323 - £350
90th Percentile £324 - -
UK excluding London median daily rate £313 - £350

All Process & Methodology Skills
UK

Social Media Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 34,126 27,826 38,980
As % of all contract IT jobs advertised in the UK 87.15% 89.30% 87.06%
Number of daily rates quoted 21,616 16,956 25,656
10th Percentile £306 £306 £300
25th Percentile £406 £413 £413
Median daily rate (50th Percentile) £500 £525 £525
Median % change year-on-year -4.76% - -4.55%
75th Percentile £613 £638 £638
90th Percentile £719 £738 £738
UK excluding London median daily rate £480 £497 £500
% change year-on-year -3.47% -0.55% -
Number of hourly rates quoted 2,067 860 2,108
10th Percentile £14.50 £15.62 £13.29
25th Percentile £17.69 £21.00 £16.45
Median hourly rate £25.15 £32.50 £35.00
Median % change year-on-year -22.62% -7.14% +9.38%
75th Percentile £58.75 £62.55 £61.31
90th Percentile £70.00 £75.00 £73.75
UK excluding London median hourly rate £25.00 £30.88 £35.50
% change year-on-year -19.03% -13.03% +18.89%

Social Media Marketing
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Social Media Marketing relative to all contract IT jobs advertised.

Social Media Marketing job vacancy trend in the UK

Social Media Marketing
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Social Media Marketing.

Contractor daily rate distribution trend for jobs in the UK citing Social Media Marketing

Social Media Marketing
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Social Media Marketing.

Contractor hourly rate distribution trend for jobs in the UK citing Social Media Marketing

Social Media Marketing
Top 5 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Marketing within the UK over the 6 months to 6 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -70 3 £306 - 2
London -34 2 £300 - 2
UK excluding London -79 1 £313 - 1
North of England - 1 £313 -
North West - 1 £313 -

Social Media Marketing
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 1 (33.33%) Sprinklr
General
1 3 (100.00%) Marketing
2 1 (33.33%) Advertising
2 1 (33.33%) Manufacturing
2 1 (33.33%) Retail
Job Titles
1 1 (33.33%) Instructor
1 1 (33.33%) Marketing Executive
1 1 (33.33%) Marketing Manager
1 1 (33.33%) Social Media Executive
1 1 (33.33%) Social Media Manager
1 1 (33.33%) Technical Instructor
Libraries, Frameworks & Software Standards
1 1 (33.33%) Unreal Engine
Miscellaneous
1 3 (100.00%) Social Media
2 1 (33.33%) Media Streaming
Processes & Methodologies
1 1 (33.33%) Ad Operations
1 1 (33.33%) Analytics
1 1 (33.33%) Paid Search
1 1 (33.33%) Social Media Management
Vendors
1 1 (33.33%) Google
1 1 (33.33%) Pinterest
1 1 (33.33%) Snapchat
1 1 (33.33%) TikTok