Marketing
England > West Midlands
The table below looks at the prevalence of the term Marketing in contract job vacancies in the West Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 19 August 2025, comparing them to the same period in the previous two years.
| 6 months to 19 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 96 | 83 | 103 |
| Rank change year-on-year | -13 | +20 | +34 |
| DemandTrendContract jobs citing Marketing | 20 | 23 | 23 |
| As % of all contract jobs advertised in the West Midlands | 1.16% | 1.22% | 1.07% |
| As % of the General category | 1.82% | 2.22% | 2.04% |
| Number of daily rates quoted | 10 | 19 | 17 |
| 10th Percentile | £123 | £224 | £443 |
| 25th Percentile | £306 | £445 | £463 |
| Median daily rate (50th Percentile) | £456 | £500 | £550 |
| Median % change year-on-year | -8.75% | -9.09% | +6.54% |
| 75th Percentile | £603 | £544 | £638 |
| 90th Percentile | £635 | £660 | £713 |
| England median daily rate | £475 | £500 | £513 |
| % change year-on-year | -5.00% | -2.44% | -2.38% |
| Number of hourly rates quoted | 2 | 2 | 2 |
| 10th Percentile | £39.45 | £11.60 | £21.23 |
| 25th Percentile | £42.00 | £11.83 | £21.79 |
| Median hourly rate | £48.50 | £12.72 | £23.35 |
| Median % change year-on-year | +281.29% | -45.52% | - |
| 75th Percentile | £54.50 | £14.11 | £24.29 |
| 90th Percentile | £56.75 | £14.64 | £24.48 |
| England median hourly rate | £34.50 | £31.00 | £32.00 |
| % change year-on-year | +11.29% | -3.13% | -20.99% |
All General Skills
West Midlands
Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in the West Midlands.
| DemandTrendContract vacancies with a requirement for common skills | 1,098 | 1,034 | 1,129 |
| As % of all contract IT jobs advertised in the West Midlands | 63.84% | 54.88% | 52.32% |
| Number of daily rates quoted | 690 | 689 | 782 |
| 10th Percentile | £220 | £248 | £250 |
| 25th Percentile | £375 | £375 | £400 |
| Median daily rate (50th Percentile) | £475 | £500 | £525 |
| Median % change year-on-year | -5.00% | -4.76% | +5.00% |
| 75th Percentile | £575 | £630 | £638 |
| 90th Percentile | £638 | £750 | £738 |
| England median daily rate | £508 | £538 | £550 |
| % change year-on-year | -5.67% | -2.18% | - |
| Number of hourly rates quoted | 86 | 67 | 46 |
| 10th Percentile | £14.00 | £13.00 | £14.03 |
| 25th Percentile | £16.60 | £14.85 | £17.31 |
| Median hourly rate | £28.18 | £19.59 | £21.54 |
| Median % change year-on-year | +43.85% | -9.03% | +30.52% |
| 75th Percentile | £40.19 | £32.27 | £28.75 |
| 90th Percentile | £50.00 | £49.25 | £46.25 |
| England median hourly rate | £25.15 | £38.12 | £27.50 |
| % change year-on-year | -34.02% | +38.62% | +13.61% |
Marketing
Job Vacancy Trend in the West Midlands
Job postings citing Marketing as a proportion of all IT jobs advertised in the West Midlands.
Marketing
Daily Rate Trend in the West Midlands
Contractor daily rate distribution trend for jobs in the West Midlands citing Marketing.
Marketing
Daily Rate Histogram in the West Midlands
Daily rate distribution for jobs citing Marketing in the West Midlands over the 6 months to 19 August 2025.
Marketing
Hourly Rate Trend in the West Midlands
Contractor hourly rate distribution trend for jobs in the West Midlands citing Marketing.
Marketing
Hourly Rate Histogram in the West Midlands
Hourly rate distribution of jobs citing Marketing in the West Midlands over the 6 months to 19 August 2025.
Marketing
DemandTrendContract Job Locations in the West Midlands
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West Midlands region over the 6 months to 19 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching DemandTrendContract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Birmingham | +6 | 14 | £400 | -20.00% | 75 |
| Solihull | +8 | 2 | £588 | +31.14% | 6 |
| Staffordshire | - | 2 | £450 | - | 36 |
| Warwickshire | -6 | 1 | - | - | 44 |
| Marketing England |
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Marketing
Co-occurring Skills and Capabilities in the West Midlands by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: