Copywriting Contracts with Hybrid/Remote/WFH Options

Copywriting
UK > Work from Home

The table below provides summary statistics for remote or hybrid contract work requiring Copywriting skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Copywriting over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 301 321 462
Rank change year-on-year +20 +141 +128
Contract jobs citing Copywriting 3 24 15
As % of all contract jobs with a WFH option 0.030% 0.16% 0.058%
As % of the Processes & Methodologies category 0.033% 0.18% 0.065%
Number of daily rates quoted 2 16 7
10th Percentile £479 £266 £298
25th Percentile £484 £319 £344
Median daily rate (50th Percentile) £513 £388 £413
Median % change year-on-year +32.26% -6.06% -4.07%
75th Percentile £534 £500 £497
90th Percentile £536 £554 £580
UK median daily rate £538 £375 £388
% change year-on-year +43.33% -3.23% -9.88%
Number of hourly rates quoted 1 0 4
10th Percentile - - £18.55
25th Percentile £15.25 - £20.13
Median hourly rate £15.50 - £22.00
75th Percentile £15.75 - £24.13
90th Percentile - - £26.15
UK median hourly rate £20.13 - £23.50
% change year-on-year - - -37.33%

All Process and Methodology Skills
Work from Home

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 9,021 13,483 23,229
As % of all contract jobs with a WFH option 91.08% 87.87% 89.84%
Number of daily rates quoted 6,191 8,996 16,418
10th Percentile £340 £325 £363
25th Percentile £419 £425 £450
Median daily rate (50th Percentile) £525 £525 £540
Median % change year-on-year - -2.78% +2.86%
75th Percentile £638 £638 £650
90th Percentile £763 £750 £750
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 224 579 532
10th Percentile £14.20 £15.17 £19.00
25th Percentile £19.56 £25.25 £30.54
Median hourly rate £39.52 £43.00 £55.00
Median % change year-on-year -8.09% -21.82% +57.14%
75th Percentile £66.13 £60.00 £68.75
90th Percentile £75.00 £75.25 £80.23
UK median hourly rate £29.00 £35.65 £37.30
% change year-on-year -18.65% -4.42% +49.20%

Copywriting
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Copywriting as a proportion of all IT jobs advertised.

Copywriting trend for jobs with Hybrid/Remote/WFH options

Copywriting
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Copywriting.

Copywriting daily rate for jobs with a WFH option

Copywriting
Hourly Rate Trend for Jobs with a WFH Option

3-month moving average hourly rate quoted in job vacancies with remote working options citing Copywriting.

Copywriting hourly rate for jobs with a WFH option

Copywriting
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) CMS
Applications
1 1 (33.33%) Microsoft Excel
1 1 (33.33%) Microsoft PowerPoint
Cloud Services
1 1 (33.33%) Figma
1 1 (33.33%) Google Analytics
General
1 1 (33.33%) Analytical Skills
1 1 (33.33%) Automotive
1 1 (33.33%) Banking
1 1 (33.33%) Finance
1 1 (33.33%) Influencing Skills
1 1 (33.33%) Marketing
1 1 (33.33%) Multimedia
1 1 (33.33%) Publishing
1 1 (33.33%) Retail
Job Titles
1 1 (33.33%) Content Strategist
1 1 (33.33%) Coordinator
1 1 (33.33%) Designer
1 1 (33.33%) Digital Marketing Coordinator
1 1 (33.33%) Digital Strategist
1 1 (33.33%) Product Designer
1 1 (33.33%) Senior
1 1 (33.33%) Senior Designer
1 1 (33.33%) Senior Product Designer
1 1 (33.33%) Senior UX Designer
1 1 (33.33%) UX Designer
Miscellaneous
1 1 (33.33%) Mobile App
1 1 (33.33%) Photography
Processes & Methodologies
1 2 (66.67%) Analytics
1 2 (66.67%) SEO
1 2 (66.67%) User Experience
1 2 (66.67%) UX Design
2 1 (33.33%) Actionable Insight
2 1 (33.33%) Content Management
2 1 (33.33%) Content Strategy
2 1 (33.33%) Customer-Centricity
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Information Architecture
2 1 (33.33%) Lead Generation
2 1 (33.33%) Migration
2 1 (33.33%) Personalization
2 1 (33.33%) Problem-Solving
2 1 (33.33%) Product Thinking
2 1 (33.33%) Prototyping
2 1 (33.33%) Responsive Web Design
2 1 (33.33%) Strategic Thinking
2 1 (33.33%) User-Centered Design (UCD)
2 1 (33.33%) UX Research
Qualifications
1 1 (33.33%) Degree
Quality Assurance & Compliance
1 1 (33.33%) Accessibility
Vendors
1 1 (33.33%) Adobe
1 1 (33.33%) Google
1 1 (33.33%) Optimizely