Lead Generation Contracts with Work from Home Options

Lead Generation
UK > Work from Home

The table below provides summary statistics for contract job vacancies with an option to work from home (WFH) and a requirement for Lead Generation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Lead Generation over the 6 months to 29 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
29 Apr 2024
Same period 2023 Same period 2022
Rank 342 468 620
Rank change year-on-year +126 +152 -147
Contract jobs citing Lead Generation 10 2 14
As % of all contract jobs with a WFH option 0.065% 0.008% 0.031%
As % of the Processes & Methodologies category 0.074% 0.009% 0.034%
Number of daily rates quoted 9 2 6
10th Percentile - £461 £338
25th Percentile £121 £467 £379
Median daily rate (50th Percentile) £123 £481 £439
Median % change year-on-year -74.55% +9.75% +34.92%
75th Percentile £519 £492 £538
90th Percentile £550 £497 £569
UK median daily rate £200 £494 £472
% change year-on-year -59.49% +4.72% +17.88%
Number of hourly rates quoted 0 0 1
Median hourly rate - - £21.97
UK median hourly rate £30.50 - £43.87
% change year-on-year - - +113.98%

All Process and Methodology Skills
Work from Home

Lead Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a WFH option and a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 13,505 23,232 40,651
As % of all contract jobs with a WFH option 87.83% 89.84% 91.14%
Number of daily rates quoted 9,015 16,421 29,503
10th Percentile £325 £363 £360
25th Percentile £425 £450 £431
Median daily rate (50th Percentile) £525 £540 £525
Median % change year-on-year -2.78% +2.86% +9.03%
75th Percentile £638 £650 £625
90th Percentile £750 £750 £719
UK median daily rate £525 £550 £525
% change year-on-year -4.55% +4.76% +7.69%
Number of hourly rates quoted 573 532 547
10th Percentile £15.17 £19.00 £13.50
25th Percentile £24.25 £30.54 £19.96
Median hourly rate £42.50 £55.00 £35.00
Median % change year-on-year -22.73% +57.14% +34.62%
75th Percentile £60.00 £68.75 £55.00
90th Percentile £75.25 £80.23 £67.50
UK median hourly rate £35.50 £37.30 £25.00
% change year-on-year -4.83% +49.20% -

Lead Generation
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Lead Generation as a proportion of all IT jobs advertised.

Lead Generation trend for jobs with a WFH option

Lead Generation
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with a work from home option citing Lead Generation.

Lead Generation daily rate for jobs with a WFH option

Lead Generation
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with a work from home option citing Lead Generation over the 6 months to 29 April 2024.

Lead Generation daily rate histogram for jobs with a WFH option

Lead Generation
Hourly Rate Trend for Jobs with a WFH Option

3-month moving average hourly rate quoted in job vacancies with a work from home option citing Lead Generation.

Lead Generation hourly rate for jobs with a WFH option

Lead Generation
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (10.00%) Confluence
Applications
1 1 (10.00%) Microsoft Excel
1 1 (10.00%) Microsoft Office
Business Applications
1 2 (20.00%) Dynamics CRM
Cloud Services
1 2 (20.00%) Dynamics 365
Database & Business Intelligence
1 1 (10.00%) Tableau
Development Applications
1 1 (10.00%) JIRA
General
1 4 (40.00%) Marketing
2 2 (20.00%) Finance
2 2 (20.00%) Social Skills
3 1 (10.00%) Advertising
3 1 (10.00%) Analytical Skills
3 1 (10.00%) Financial Institution
3 1 (10.00%) Law
3 1 (10.00%) Manufacturing
3 1 (10.00%) Presentation Skills
Job Titles
1 5 (50.00%) Account Executive
2 2 (20.00%) Lead
3 1 (10.00%) Analyst
3 1 (10.00%) Digital Product Manager
3 1 (10.00%) Digital Programme Manager
3 1 (10.00%) Marketing Manager
3 1 (10.00%) Programme Manager
Miscellaneous
1 6 (60.00%) Social Media
Processes & Methodologies
1 5 (50.00%) B2B
1 5 (50.00%) Business Development
2 3 (30.00%) Business Intelligence
2 3 (30.00%) CRM
3 2 (20.00%) Data Integration
3 2 (20.00%) Project Management
4 1 (10.00%) Analytics
4 1 (10.00%) Business Strategy
4 1 (10.00%) Data Science
4 1 (10.00%) Data Visualisation
4 1 (10.00%) Demand Generation
4 1 (10.00%) Global Marketing
4 1 (10.00%) Marketing Automation
4 1 (10.00%) Marketing Mix
4 1 (10.00%) Programme Management
4 1 (10.00%) Project Delivery
4 1 (10.00%) Sales Enablement
4 1 (10.00%) Value Proposition
4 1 (10.00%) Visualisation
4 1 (10.00%) Workflow
Programming Languages
1 1 (10.00%) Python
1 1 (10.00%) SQL
Qualifications
1 2 (20.00%) Degree
2 1 (10.00%) Master's Degree
2 1 (10.00%) MBA
Vendors
1 2 (20.00%) Salesforce
2 1 (10.00%) Alteryx
2 1 (10.00%) Atlassian
2 1 (10.00%) Marketo
2 1 (10.00%) Microsoft