Lead Generation Contracts with Hybrid/Remote/WFH Options

Lead Generation
UK > Work from Home

The table below provides summary statistics for remote or hybrid contract work requiring Lead Generation skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Lead Generation over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 298 335 475
Rank change year-on-year +37 +140 +143
Contract jobs citing Lead Generation 6 10 2
As % of all contract jobs with a WFH option 0.061% 0.065% 0.008%
As % of the Processes & Methodologies category 0.067% 0.074% 0.009%
Number of daily rates quoted 2 9 2
10th Percentile £326 - £461
25th Percentile £347 £121 £467
Median daily rate (50th Percentile) £413 £123 £481
Median % change year-on-year +236.73% -74.55% +9.75%
75th Percentile £497 £519 £492
90th Percentile £529 £550 £497
UK median daily rate £373 £200 £494
% change year-on-year +86.25% -59.49% +4.72%
Number of hourly rates quoted 1 0 0
10th Percentile - - -
25th Percentile £15.25 - -
Median hourly rate £15.50 - -
75th Percentile £15.75 - -
90th Percentile - - -
UK median hourly rate £22.25 £30.50 -
% change year-on-year -27.05% - -

All Process and Methodology Skills
Work from Home

Lead Generation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 9,021 13,483 23,229
As % of all contract jobs with a WFH option 91.08% 87.87% 89.84%
Number of daily rates quoted 6,191 8,996 16,418
10th Percentile £340 £325 £363
25th Percentile £419 £425 £450
Median daily rate (50th Percentile) £525 £525 £540
Median % change year-on-year - -2.78% +2.86%
75th Percentile £638 £638 £650
90th Percentile £763 £750 £750
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 224 579 532
10th Percentile £14.20 £15.17 £19.00
25th Percentile £19.56 £25.25 £30.54
Median hourly rate £39.52 £43.00 £55.00
Median % change year-on-year -8.09% -21.82% +57.14%
75th Percentile £66.13 £60.00 £68.75
90th Percentile £75.00 £75.25 £80.23
UK median hourly rate £29.00 £35.65 £37.30
% change year-on-year -18.65% -4.42% +49.20%

Lead Generation
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Lead Generation as a proportion of all IT jobs advertised.

Lead Generation trend for jobs with Hybrid/Remote/WFH options

Lead Generation
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Lead Generation.

Lead Generation daily rate for jobs with a WFH option

Lead Generation
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with remote working options citing Lead Generation over the 6 months to 1 May 2025.

Lead Generation daily rate histogram for jobs with a WFH option

Lead Generation
Hourly Rate Trend for Jobs with a WFH Option

3-month moving average hourly rate quoted in job vacancies with remote working options citing Lead Generation.

Lead Generation hourly rate for jobs with a WFH option

Lead Generation
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (33.33%) Microsoft Excel
1 2 (33.33%) Microsoft Office
2 1 (16.67%) Microsoft PowerPoint
Cloud Services
1 2 (33.33%) Google Analytics
2 1 (16.67%) Google Ads
2 1 (16.67%) Google Data Studio
2 1 (16.67%) Power Platform
Database & Business Intelligence
1 1 (16.67%) Power BI
General
1 5 (83.33%) Marketing
2 2 (33.33%) Finance
2 2 (33.33%) Influencing Skills
2 2 (33.33%) Social Skills
3 1 (16.67%) Analytical Skills
3 1 (16.67%) Automotive
3 1 (16.67%) Back Office
3 1 (16.67%) Banking
3 1 (16.67%) Billing
3 1 (16.67%) Retail
Job Titles
1 2 (33.33%) Programme Manager
2 1 (16.67%) Analyst
2 1 (16.67%) Business Development Manager
2 1 (16.67%) Business Intelligence Analyst
2 1 (16.67%) Business Manager
2 1 (16.67%) Business Relationship Manager
2 1 (16.67%) Compliance Manager
2 1 (16.67%) Coordinator
2 1 (16.67%) CRM Analyst
2 1 (16.67%) CRM Manager
2 1 (16.67%) Data Analyst
2 1 (16.67%) Development Manager
2 1 (16.67%) Digital Marketing Coordinator
2 1 (16.67%) Marketing Analyst
2 1 (16.67%) Marketing Manager
2 1 (16.67%) Metrics Analyst
2 1 (16.67%) Relationships Manager
2 1 (16.67%) Report Analyst
2 1 (16.67%) SQL Analyst
2 1 (16.67%) SQL Reporting Analyst
Miscellaneous
1 2 (33.33%) Onboarding
1 2 (33.33%) PMI
1 2 (33.33%) Self-Motivation
2 1 (16.67%) Data Protection Act
2 1 (16.67%) Enterprise Software
2 1 (16.67%) Management Information System
2 1 (16.67%) Social Media
Processes & Methodologies
1 3 (50.00%) Budget Management
2 2 (33.33%) Agile
2 2 (33.33%) Analytics
2 2 (33.33%) CRM
2 2 (33.33%) Matrix Organization
2 2 (33.33%) PRINCE
2 2 (33.33%) Problem-Solving
2 2 (33.33%) Programme Delivery
2 2 (33.33%) Programme Governance
2 2 (33.33%) Programme Management
2 2 (33.33%) Project Delivery
2 2 (33.33%) Stakeholder Management
2 2 (33.33%) Virtual Environments
3 1 (16.67%) Business Development
3 1 (16.67%) Business Intelligence
3 1 (16.67%) Copywriting
3 1 (16.67%) Logistics
3 1 (16.67%) Marketing Strategy
3 1 (16.67%) Project Management
3 1 (16.67%) SEO
Programming Languages
1 1 (16.67%) SQL
Qualifications
1 3 (50.00%) Degree
2 2 (33.33%) PMI Certification
3 1 (16.67%) APMP
Quality Assurance & Compliance
1 2 (33.33%) PMO
Vendors
1 2 (33.33%) Google
2 1 (16.67%) Salesforce