The table below provides summary statistics for remote or hybrid contract work requiring Demand Generation skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Demand Generation over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
Demand Generation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.
Contract vacancies with a requirement for process or methodology skills
9,021
13,483
23,229
As % of all contract jobs with a WFH option
91.08%
87.87%
89.84%
Number of daily rates quoted
6,191
8,996
16,418
10th Percentile
£340
£325
£363
25th Percentile
£419
£425
£450
Median daily rate (50th Percentile)
£525
£525
£540
Median % change year-on-year
-
-2.78%
+2.86%
75th Percentile
£638
£638
£650
90th Percentile
£763
£750
£750
UK median daily rate
£520
£525
£550
% change year-on-year
-0.95%
-4.55%
+4.76%
Number of hourly rates quoted
224
579
532
10th Percentile
£14.20
£15.17
£19.00
25th Percentile
£19.56
£25.25
£30.54
Median hourly rate
£39.52
£43.00
£55.00
Median % change year-on-year
-8.09%
-21.82%
+57.14%
75th Percentile
£66.13
£60.00
£68.75
90th Percentile
£75.00
£75.25
£80.23
UK median hourly rate
£29.00
£35.65
£37.30
% change year-on-year
-18.65%
-4.42%
+49.20%
Demand Generation Trend for Jobs with a WFH Option
Job vacancies with remote working options citing Demand Generation as a proportion of all IT jobs advertised.
Demand Generation Daily Rate Trend for Jobs with a WFH Option
3-month moving average daily rate quoted in job vacancies with remote working options citing Demand Generation.
Demand Generation Top 28 Co-occurring Skills and Capabilities in Job Vacancies with WFH Options
For the 6 months to 1 May 2025, contractor job vacancies citing Demand Generation also mentioned the following skills in order of popularity.
The figures indicate the absolute number co-occurrences and as a proportion of all contract jobs with a WFH option and a requirement for Demand Generation.
Demand Generation Co-occurring Skills and Capabilities with WFH Options by Category
The follow tables expand on the table above by listing co-occurrences grouped by category.
The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
