Hybrid/Remote Marketing Specialist Contract Job Trends

Marketing Specialist
UK > Work from Home

The median Marketing Specialist daily rate for remote or hybrid work is £401, according to job vacancies posted in the 6 months leading up to 18 September 2025.

The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
18 Sep 2025
Same period 2024 Same period 2023
Rank 304 331 -
Rank change year-on-year +27 - -
Contract jobs requiring a Marketing Specialist 3 6 0
As % of all contract jobs with a WFH option 0.030% 0.047% -
As % of the Job Titles category 0.032% 0.050% -
Number of daily rates quoted 2 1 0
10th Percentile £383 - -
25th Percentile £385 £225 -
Median daily rate (50th Percentile) £401 £250 -
Median % change year-on-year +60.40% - -
75th Percentile £423 £275 -
90th Percentile £428 - -
UK median daily rate £388 £250 £189
% change year-on-year +55.00% +32.53% -44.11%
Number of hourly rates quoted 0 1 0
Median hourly rate - £28.00 -
UK median hourly rate £26.50 £28.00 -
% change year-on-year -5.36% - -

All Contract IT Job Vacancies
Work from Home

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies with WFH or hybrid options. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in Work from Home with a recognized job title 9,232 11,907 18,983
% of contract IT jobs with a recognized job title 93.82% 93.46% 94.66%
Number of daily rates quoted 6,085 7,637 13,405
10th Percentile £325 £325 £340
25th Percentile £413 £419 £425
Median daily rate (50th Percentile) £513 £525 £525
Median % change year-on-year -2.38% - -4.55%
75th Percentile £625 £638 £650
90th Percentile £738 £750 £745
UK median daily rate £500 £525 £530
% change year-on-year -4.76% -0.94% -3.64%
Number of hourly rates quoted 293 295 439
10th Percentile £13.36 £19.42 £17.00
25th Percentile £20.50 £31.25 £25.71
Median hourly rate £39.50 £45.00 £50.00
Median % change year-on-year -12.22% -10.00% +4.08%
75th Percentile £65.00 £67.26 £68.75
90th Percentile £68.00 £75.00 £79.35
UK median hourly rate £25.15 £43.00 £44.50
% change year-on-year -41.51% -3.37% +71.15%

Marketing Specialist
Trend for Jobs with a WFH Option

Job vacancies with remote working options which featured Marketing Specialist in the job title as a proportion of all IT jobs advertised.

Marketing Specialist trend for jobs with Hybrid/Remote/WFH options

Marketing Specialist
Daily Rate Trend for Jobs with Hybrid Work Options

Contractor daily rate distribution trend for remote Marketing Specialist job vacancies.

Contractor daily rate distribution trend for remote Marketing Specialist job vacancies

Marketing Specialist Skill Set
Top 30 Co-occurring Skills and Capabilities in Job Vacancies with WFH Options

For the 6 months to 18 September 2025, Marketing Specialist contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract jobs with hybrid or remote work options featuring Marketing Specialist in the job title.

1 3 (100.00%) Marketing
2 2 (66.67%) Customer Engagement
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Zoho
3 1 (33.33%) Customer Insight
3 1 (33.33%) Analytics
3 1 (33.33%) Twilio
3 1 (33.33%) Campaign Management
3 1 (33.33%) Customer Segmentation
3 1 (33.33%) HubSpot
3 1 (33.33%) Performance Metrics
3 1 (33.33%) Marketing Automation
3 1 (33.33%) Outbound Marketing
3 1 (33.33%) Webhook
3 1 (33.33%) Chatbot
3 1 (33.33%) Lead Generation
3 1 (33.33%) Campaign Analytics
3 1 (33.33%) Creative Thinking
3 1 (33.33%) Dialogflow
3 1 (33.33%) Dialogue System
3 1 (33.33%) Conversational UI
3 1 (33.33%) Thought Leadership
3 1 (33.33%) Content Strategy
3 1 (33.33%) Figma
3 1 (33.33%) WhatsApp
3 1 (33.33%) Product Strategy
3 1 (33.33%) Customer Journey Map
3 1 (33.33%) Social Skills
3 1 (33.33%) Presentation Skills
3 1 (33.33%) Accessibility

Marketing Specialist Skill Set
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (33.33%) Adobe Illustrator
1 1 (33.33%) Chatbot
1 1 (33.33%) Photoshop
Cloud Services
1 1 (33.33%) Dialogflow
1 1 (33.33%) Figma
1 1 (33.33%) Twilio
1 1 (33.33%) WhatsApp
Communications & Networking
1 1 (33.33%) SMS
General
1 3 (100.00%) Marketing
2 1 (33.33%) Finance
2 1 (33.33%) Presentation Skills
2 1 (33.33%) Social Skills
Libraries, Frameworks & Software Standards
1 1 (33.33%) CSS
1 1 (33.33%) HTML
1 1 (33.33%) JSON
Miscellaneous
1 1 (33.33%) AI Agents
1 1 (33.33%) IVR
Processes & Methodologies
1 2 (66.67%) Customer Engagement
2 1 (33.33%) Agile
2 1 (33.33%) Analytics
2 1 (33.33%) Artificial Intelligence
2 1 (33.33%) Campaign Analytics
2 1 (33.33%) Campaign Management
2 1 (33.33%) Conversational UI
2 1 (33.33%) Creative Thinking
2 1 (33.33%) CRM
2 1 (33.33%) Customer Insight
2 1 (33.33%) Customer Segmentation
2 1 (33.33%) Dialogue System
2 1 (33.33%) Email Marketing
2 1 (33.33%) Lead Generation
2 1 (33.33%) Marketing Automation
2 1 (33.33%) Marketing Strategy
2 1 (33.33%) Outbound Marketing
2 1 (33.33%) Performance Metrics
2 1 (33.33%) Product Marketing
2 1 (33.33%) Webhook
Quality Assurance & Compliance
1 1 (33.33%) Accessibility
1 1 (33.33%) QA
Vendors
1 1 (33.33%) Adobe
1 1 (33.33%) Google
1 1 (33.33%) HubSpot
1 1 (33.33%) Salesforce
1 1 (33.33%) Zoho