Marketing Automation Contracts with Work from Home Options

Marketing Automation
UK > Work from Home

The table below provides summary statistics for contract job vacancies with an option to work from home (WFH) and a requirement for Marketing Automation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Automation over the 6 months to 5 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
5 May 2024
Same period 2023 Same period 2022
Rank 332 458 586
Rank change year-on-year +126 +128 -130
Contract jobs citing Marketing Automation 16 18 36
As % of all contract jobs with a WFH option 0.11% 0.070% 0.081%
As % of the Processes & Methodologies category 0.12% 0.079% 0.089%
Number of daily rates quoted 8 10 23
10th Percentile £270 £381 £425
25th Percentile £375 £403 £428
Median daily rate (50th Percentile) £470 £450 £538
Median % change year-on-year +4.44% -16.28% +53.57%
75th Percentile £600 - £588
90th Percentile - £530 £702
UK median daily rate £433 £500 £538
% change year-on-year -13.50% -6.98% +53.35%
Number of hourly rates quoted 0 1 0
Median hourly rate - £25.00 -
UK median hourly rate £29.00 £44.00 -
% change year-on-year -34.09% - -

All Process and Methodology Skills
Work from Home

Marketing Automation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a WFH option and a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 13,319 22,924 40,623
As % of all contract jobs with a WFH option 87.90% 89.76% 91.11%
Number of daily rates quoted 8,917 16,193 29,494
10th Percentile £325 £363 £362
25th Percentile £425 £450 £431
Median daily rate (50th Percentile) £525 £540 £525
Median % change year-on-year -2.78% +2.86% +8.25%
75th Percentile £638 £650 £630
90th Percentile £750 £750 £725
UK median daily rate £525 £550 £530
% change year-on-year -4.55% +3.77% +8.72%
Number of hourly rates quoted 575 527 541
10th Percentile £15.17 £18.67 £13.75
25th Percentile £24.63 £30.00 £20.00
Median hourly rate £42.50 £55.00 £35.00
Median % change year-on-year -22.73% +57.14% +40.00%
75th Percentile £60.00 £68.75 £55.25
90th Percentile £75.15 £80.25 £67.50
UK median hourly rate £35.95 £35.80 £25.00
% change year-on-year +0.42% +43.20% +2.04%

Marketing Automation
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Marketing Automation as a proportion of all IT jobs advertised.

Marketing Automation trend for jobs with a WFH option

Marketing Automation
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with a work from home option citing Marketing Automation.

Marketing Automation daily rate for jobs with a WFH option

Marketing Automation
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with a work from home option citing Marketing Automation over the 6 months to 5 May 2024.

Marketing Automation daily rate histogram for jobs with a WFH option

Marketing Automation
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (25.00%) Adobe Experience Manager
Applications
1 1 (6.25%) Microsoft Excel
1 1 (6.25%) Microsoft Office
Business Applications
1 4 (25.00%) Workfront
2 3 (18.75%) Dynamics CRM
2 3 (18.75%) Salesforce CRM
3 2 (12.50%) Adobe Campaign
3 2 (12.50%) Eloqua
3 2 (12.50%) Magento
Cloud Services
1 4 (25.00%) Adobe Creative Cloud
1 4 (25.00%) SaaS
2 3 (18.75%) Azure
2 3 (18.75%) Dynamics 365
3 2 (12.50%) Salesforce Sales Cloud
3 2 (12.50%) Salesforce Service Cloud
4 1 (6.25%) AWS
4 1 (6.25%) Azure DevOps
Database & Business Intelligence
1 2 (12.50%) Data Lake
Development Applications
1 1 (6.25%) JIRA
General
1 16 (100.00%) Marketing
2 3 (18.75%) Finance
2 3 (18.75%) Financial Institution
2 3 (18.75%) Social Skills
3 1 (6.25%) Advertising
3 1 (6.25%) Legal
3 1 (6.25%) Retail
Job Titles
1 4 (25.00%) Consultant
2 3 (18.75%) Architect
3 2 (12.50%) Business Analyst
3 2 (12.50%) Developer
3 2 (12.50%) Lead
3 2 (12.50%) Technical Architect
4 1 (6.25%) Administrator
4 1 (6.25%) Analyst
4 1 (6.25%) Automation Architect
4 1 (6.25%) CRM Business Analyst
4 1 (6.25%) CRM Manager
4 1 (6.25%) Marketing Manager
4 1 (6.25%) Product Architect
4 1 (6.25%) Project Analyst
4 1 (6.25%) Project Manager
4 1 (6.25%) Salesforce Administrator
4 1 (6.25%) Salesforce Analyst
4 1 (6.25%) Salesforce Business Analyst
4 1 (6.25%) Salesforce Project Manager
4 1 (6.25%) Solutions Architect
Libraries, Frameworks & Software Standards
1 2 (12.50%) HTML
1 2 (12.50%) XML
2 1 (6.25%) Lightning Web Components
2 1 (6.25%) Middleware
Miscellaneous
1 4 (25.00%) Marketing Technology
2 1 (6.25%) Low-Code
2 1 (6.25%) Product Ownership
2 1 (6.25%) Social Media
Processes & Methodologies
1 7 (43.75%) CRM
2 6 (37.50%) Project Management
3 4 (25.00%) Customer Requirements
3 4 (25.00%) Customer Service
4 3 (18.75%) B2B
4 3 (18.75%) Digital Strategy
4 3 (18.75%) E-Commerce
5 2 (12.50%) Business Analysis
5 2 (12.50%) Campaign Management
5 2 (12.50%) Data Management
5 2 (12.50%) Digital Transformation Programme
5 2 (12.50%) ETL
5 2 (12.50%) Validation
5 2 (12.50%) Workflow
6 1 (6.25%) Architectural Patterns
6 1 (6.25%) Business Strategy
6 1 (6.25%) Demand Generation
6 1 (6.25%) Global Marketing
6 1 (6.25%) Lead Generation
6 1 (6.25%) Single Customer View
Programming Languages
1 3 (18.75%) SQL
2 2 (12.50%) JavaScript
Qualifications
1 3 (18.75%) Degree
2 2 (12.50%) Master's Degree
3 1 (6.25%) Computer Science Degree
3 1 (6.25%) MBA
Vendors
1 8 (50.00%) Salesforce
2 7 (43.75%) Adobe
3 5 (31.25%) Marketo
4 4 (25.00%) Salesforce Marketing Cloud
5 2 (12.50%) Databricks
5 2 (12.50%) MuleSoft
6 1 (6.25%) Microsoft
6 1 (6.25%) Pardot