Hybrid/Remote Marketing Automation Contract Job Trends

Marketing Automation
UK > Work from Home

The table below provides summary statistics and contractor rates for remote or hybrid contract work requiring Marketing Automation skills. It covers contract job vacancies from the 6 months leading up to 13 December 2025, with comparisons to the same periods in the previous two years.

6 months to
13 Dec 2025
Same period 2024 Same period 2023
Rank 306 288 362
Rank change year-on-year -18 +74 +189
Contract jobs citing Marketing Automation 12 28 29
As % of all contract jobs with remote/hybrid work options 0.12% 0.23% 0.16%
As % of the Processes & Methodologies category 0.13% 0.26% 0.18%
Number of daily rates quoted 3 7 16
10th Percentile £385 £285 £318
25th Percentile £391 £341 £384
Median daily rate (50th Percentile) £400 £450 £468
Median % change year-on-year -11.11% -3.74% +3.89%
75th Percentile £470 £519 £556
90th Percentile £512 £558 £800
UK median daily rate £475 £475 £488
% change year-on-year - -2.56% -2.89%

All Process and Methodology Skills
Work from Home

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 9,282 10,741 15,802
As % of all contract jobs with a WFH option 91.14% 88.53% 88.84%
Number of daily rates quoted 6,142 6,773 10,840
10th Percentile £325 £325 £340
25th Percentile £413 £413 £425
Median daily rate (50th Percentile) £513 £525 £525
Median % change year-on-year -2.38% - -4.55%
75th Percentile £619 £638 £638
90th Percentile £724 £750 £738
UK median daily rate £500 £525 £533
% change year-on-year -4.76% -1.50% -3.09%
Number of hourly rates quoted 326 222 384
10th Percentile £15.18 £17.58 £19.99
25th Percentile £20.25 £22.50 £26.25
Median hourly rate £41.59 £37.50 £52.50
Median % change year-on-year +10.91% -28.57% -4.55%
75th Percentile £65.00 £65.00 £70.00
90th Percentile £70.00 £75.00 £86.50
UK median hourly rate £25.13 £33.00 £42.50
% change year-on-year -23.86% -22.35% +21.43%

Marketing Automation
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of contract IT job postings citing Marketing Automation and offering remote or hybrid work options relative to all contract IT jobs advertised.

Marketing Automation job vacancy trend for remote/hybrid jobs

Marketing Automation
Daily Rate Trend for Remote/Hybrid Jobs

Contractor daily rate distribution trend for jobs with remote/hybrid work options citing Marketing Automation.

Contractor daily rate distribution trend for jobs with remote/hybrid work options citing Marketing Automation

Marketing Automation
Daily Rate Histogram for Remote/Hybrid Jobs

Daily rate distribution for jobs with remote/hybrid work options citing Marketing Automation over the 6 months to 13 December 2025.

Marketing Automation daily rate histogram for jobs with remote/hybrid work options

Marketing Automation
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (8.33%) Adobe Experience Manager
1 1 (8.33%) CMS
Applications
1 1 (8.33%) Chatbot
1 1 (8.33%) Microsoft Excel
Business Applications
1 1 (8.33%) Dynamics CRM
1 1 (8.33%) Salesforce CRM
Cloud Services
1 3 (25.00%) AWS
1 3 (25.00%) GitHub
1 3 (25.00%) GitHub Actions
1 3 (25.00%) Google Analytics
2 2 (16.67%) Salesforce Sales Cloud
3 1 (8.33%) Dialogflow
3 1 (8.33%) Dynamics 365
3 1 (8.33%) Power Automate
3 1 (8.33%) Power Platform
3 1 (8.33%) PowerApps
3 1 (8.33%) Salesforce Einstein
3 1 (8.33%) Salesforce Service Cloud
3 1 (8.33%) Twilio
3 1 (8.33%) WhatsApp
Communications & Networking
1 3 (25.00%) DNS
1 3 (25.00%) HTTP
2 1 (8.33%) SMS
Database & Business Intelligence
1 1 (8.33%) Power BI
Development Applications
1 3 (25.00%) Browser DevTools
1 3 (25.00%) Git
1 3 (25.00%) Jenkins
1 3 (25.00%) Vite
1 3 (25.00%) webpack
General
1 12 (100.00%) Marketing
2 5 (41.67%) Social Skills
3 4 (33.33%) Analytical Skills
4 3 (25.00%) Finance
5 2 (16.67%) Advertising
5 2 (16.67%) Documentation Skills
5 2 (16.67%) Organisational Skills
6 1 (8.33%) French Language
6 1 (8.33%) Inclusion and Diversity
Job Titles
1 3 (25.00%) Front-End Engineer (Client-Side Engineer)
1 3 (25.00%) Marketing Manager
1 3 (25.00%) Web Engineer
2 2 (16.67%) Architect
3 1 (8.33%) Analyst
3 1 (8.33%) Business Analyst
3 1 (8.33%) Cloud Consultant
3 1 (8.33%) Consultant
3 1 (8.33%) CRM Analyst
3 1 (8.33%) Data Analyst
3 1 (8.33%) Data Business Analyst
3 1 (8.33%) Developer
3 1 (8.33%) Domain Architect
3 1 (8.33%) Interaction Architect
3 1 (8.33%) Marketing Project Manager
3 1 (8.33%) Marketing Specialist
3 1 (8.33%) Project Manager
3 1 (8.33%) Salesforce Consultant
3 1 (8.33%) Salesforce Developer
3 1 (8.33%) Salesforce Project Manager
Libraries, Frameworks & Software Standards
1 5 (41.67%) React
2 4 (33.33%) AngularJS
2 4 (33.33%) CSS
2 4 (33.33%) HTML
2 4 (33.33%) HTML5
2 4 (33.33%) Vue
3 3 (25.00%) GatsbyJS
3 3 (25.00%) Jest
3 3 (25.00%) Next.js
3 3 (25.00%) Parceljs
3 3 (25.00%) React Native
3 3 (25.00%) Sass
4 1 (8.33%) CSS3
4 1 (8.33%) JSON
4 1 (8.33%) JSR 170
4 1 (8.33%) Lightning Web Components
4 1 (8.33%) Middleware
4 1 (8.33%) OSGi
4 1 (8.33%) REST
4 1 (8.33%) SOAP
Miscellaneous
1 3 (25.00%) Marketing Technology
2 1 (8.33%) AI Agents
2 1 (8.33%) Analytical Mindset
2 1 (8.33%) IVR
Processes & Methodologies
1 6 (50.00%) Agile
1 6 (50.00%) Analytics
2 5 (41.67%) Marketing Strategy
3 4 (33.33%) CRM
3 4 (33.33%) Data Analytics
3 4 (33.33%) Problem-Solving
3 4 (33.33%) Scrum
4 3 (25.00%) A/B Testing
4 3 (25.00%) AI
4 3 (25.00%) B2B
4 3 (25.00%) Collaborative Working
4 3 (25.00%) Customer Engagement
4 3 (25.00%) Data Management
4 3 (25.00%) Digital Marketing
4 3 (25.00%) Epics
4 3 (25.00%) Lead Generation
4 3 (25.00%) Responsive Web Design
4 3 (25.00%) Sprint Planning
4 3 (25.00%) Sprint Retrospective
4 3 (25.00%) Wealth Management
Programming Languages
1 4 (33.33%) JavaScript
1 4 (33.33%) TypeScript
2 1 (8.33%) Apex Code
2 1 (8.33%) Java
Qualifications
1 1 (8.33%) Computer Science Degree
1 1 (8.33%) Degree
1 1 (8.33%) Microsoft Certification
1 1 (8.33%) PMI Certification
1 1 (8.33%) PMP
Quality Assurance & Compliance
1 4 (33.33%) Data Quality
2 3 (25.00%) Accessibility
2 3 (25.00%) WCAG
3 2 (16.67%) GDPR
4 1 (8.33%) QA
Vendors
1 6 (50.00%) Salesforce
2 4 (33.33%) Google
3 3 (25.00%) Amplitude
4 2 (16.67%) HubSpot
4 2 (16.67%) Salesforce Marketing Cloud
5 1 (8.33%) Adobe
5 1 (8.33%) Microsoft
5 1 (8.33%) Pardot
5 1 (8.33%) Zoho