Marketing Job Trends in Central London

Marketing
London > Central London

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Central London. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 13 January 2026, comparing them to the same period in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 64 78 104
Rank change year-on-year +14 +26 -32
Permanent jobs citing Marketing 88 111 74
As % of all permanent jobs in Central London 3.47% 3.48% 2.40%
As % of the General category 5.56% 4.92% 3.81%
Number of salaries quoted 45 34 59
10th Percentile £39,750 £40,375 £42,000
25th Percentile £52,500 £52,500 £56,250
Median annual salary (50th Percentile) £60,000 £78,750 £77,500
Median % change year-on-year -23.81% +1.61% +6.90%
75th Percentile £85,000 £96,875 £95,000
90th Percentile £121,300 £116,250 £120,000
London median annual salary £55,000 £71,250 £65,000
% change year-on-year -22.81% +9.62% -0.76%

All General Skills
Central London

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Central London.

Permanent vacancies with a requirement for general skills 1,584 2,258 1,940
As % of all permanent jobs advertised in Central London 62.46% 70.87% 62.91%
Number of salaries quoted 1,173 1,295 1,699
10th Percentile £36,750 £42,500 £38,868
25th Percentile £55,000 £52,500 £51,250
Median annual salary (50th Percentile) £72,500 £70,000 £72,500
Median % change year-on-year +3.57% -3.45% -
75th Percentile £95,000 £93,500 £92,500
90th Percentile £115,000 £115,000 £113,750
London median annual salary £71,028 £75,000 £75,000
% change year-on-year -5.30% - +3.34%

Marketing
Job Vacancy Trend in Central London

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in Central London.

Marketing job vacancy trend in Central London

Marketing
Salary Trend in Central London

Salary distribution trend for jobs in Central London citing Marketing.

Salary distribution trend for jobs in Central London citing Marketing

Marketing
Salary Histogram in Central London

Salary distribution for jobs citing Marketing in Central London over the 6 months to 13 January 2026.

Salary histogram for Marketing in Central London

Marketing
Job Locations in Central London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Central London region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
City of London +29 74 £62,500 -26.47% 116
Lambeth -1 5 - -
Camden +14 4 £57,500 -
City of Westminster +24 2 - - 2
Southwark +3 2 £60,625 -1.02% 1
Kensington and Chelsea +2 2 £60,000 -
West End of London +7 1 £50,000 - 3
Marketing
London

Marketing
Co-Occurring Skills & Capabilities in Central London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (4.55%) Confluence
2 2 (2.27%) SharePoint
Applications
1 12 (13.64%) Microsoft Excel
2 2 (2.27%) Microsoft PowerPoint
3 1 (1.14%) Adobe Creative Suite
3 1 (1.14%) Adobe Illustrator
3 1 (1.14%) Adobe XD
3 1 (1.14%) InDesign
3 1 (1.14%) Microsoft Office
3 1 (1.14%) Microsoft Project
3 1 (1.14%) Photoshop
Business Applications
1 2 (2.27%) Salesforce CRM
2 1 (1.14%) Adobe Campaign
2 1 (1.14%) Dynamics CRM
Cloud Services
1 14 (15.91%) SaaS
2 10 (11.36%) Power Platform
3 5 (5.68%) ChatGPT
3 5 (5.68%) Cloud Computing
4 4 (4.55%) Figma
5 3 (3.41%) AWS
5 3 (3.41%) Google Analytics
5 3 (3.41%) Snowflake
6 2 (2.27%) Azure
7 1 (1.14%) Canva
7 1 (1.14%) dbt
7 1 (1.14%) Firebase
7 1 (1.14%) GCP
7 1 (1.14%) Google Ads
7 1 (1.14%) Microsoft 365
7 1 (1.14%) Salesforce Service Cloud
7 1 (1.14%) Smartsheet
7 1 (1.14%) Social Studio
Database & Business Intelligence
1 10 (11.36%) Power BI
2 7 (7.95%) Tableau
3 5 (5.68%) Big Data
4 3 (3.41%) Looker
5 1 (1.14%) Snowflake Schema
Development Applications
1 3 (3.41%) JIRA
General
1 50 (56.82%) Finance
2 33 (37.50%) Social Skills
3 21 (23.86%) Advertising
4 13 (14.77%) Banking
4 13 (14.77%) Influencing Skills
5 12 (13.64%) Analytical Skills
5 12 (13.64%) Inclusion and Diversity
6 7 (7.95%) Presentation Skills
7 6 (6.82%) Front Office
8 5 (5.68%) Legal
9 4 (4.55%) Retail
10 3 (3.41%) Law
11 2 (2.27%) Brand Awareness
11 2 (2.27%) Investment Banking
12 1 (1.14%) Multimedia
12 1 (1.14%) Organisational Skills
12 1 (1.14%) Public Sector
12 1 (1.14%) Telecoms
Job Titles
1 18 (20.45%) Senior
2 15 (17.05%) Business Development Manager
2 15 (17.05%) Business Manager
2 15 (17.05%) Development Manager
3 14 (15.91%) Senior Manager
4 13 (14.77%) Senior Business Development Manager
4 13 (14.77%) Senior Business Manager
4 13 (14.77%) Senior Development Manager
5 7 (7.95%) Accountant
5 7 (7.95%) Innovation Manager
5 7 (7.95%) IT Manager
5 7 (7.95%) Management Accountant
6 6 (6.82%) Lead
7 5 (5.68%) Developer
7 5 (5.68%) Lecturer
8 4 (4.55%) Consultant
9 3 (3.41%) Account Executive
9 3 (3.41%) Analyst
9 3 (3.41%) Product Lead
10 2 (2.27%) Full-Stack Engineer
Libraries, Frameworks & Software Standards
1 1 (1.14%) CSS
1 1 (1.14%) HTML
Miscellaneous
1 10 (11.36%) Product Ownership
2 5 (5.68%) IoT
3 4 (4.55%) Derivative
3 4 (4.55%) Marketing Technology
4 3 (3.41%) Onboarding
4 3 (3.41%) Reinsurance
4 3 (3.41%) Social Media
5 2 (2.27%) Credit Risk
5 2 (2.27%) Educational Technology
5 2 (2.27%) Mobile App
6 1 (1.14%) Cyber Threat
6 1 (1.14%) Cybercrime
6 1 (1.14%) Driving Licence
6 1 (1.14%) Graphic Design
6 1 (1.14%) Learning Management System
6 1 (1.14%) Motion Graphics
6 1 (1.14%) Self-Motivation
6 1 (1.14%) Smart City
6 1 (1.14%) Video Editing
6 1 (1.14%) Web Conferencing
Operating Systems
1 1 (1.14%) Android
1 1 (1.14%) Apple iOS
Processes & Methodologies
1 27 (30.68%) Agile
2 25 (28.41%) Mentoring
3 24 (27.27%) Coaching
4 23 (26.14%) Business Development
5 22 (25.00%) Creative Thinking
6 21 (23.86%) Digital Marketing
7 18 (20.45%) B2B
7 18 (20.45%) Stakeholder Management
8 17 (19.32%) Roadmaps
9 16 (18.18%) CRM
10 13 (14.77%) Backlog Management
10 13 (14.77%) Product Backlog
10 13 (14.77%) User Experience
11 12 (13.64%) Product Roadmap
12 11 (12.50%) Analytics
12 11 (12.50%) Business Case
12 11 (12.50%) Business Strategy
13 10 (11.36%) Business Intelligence
13 10 (11.36%) UX Design
14 9 (10.23%) Scrum
Programming Languages
1 10 (11.36%) SQL
2 4 (4.55%) Java
3 2 (2.27%) Python
Qualifications
1 13 (14.77%) Degree
2 10 (11.36%) Master's Degree
3 7 (7.95%) ACCA
3 7 (7.95%) CIMA
4 5 (5.68%) HND
4 5 (5.68%) Postgraduate
5 2 (2.27%) DBS Check
6 1 (1.14%) CISM
6 1 (1.14%) CISSP
6 1 (1.14%) CRISC
6 1 (1.14%) PhD
6 1 (1.14%) PMI Certification
6 1 (1.14%) PMP
Quality Assurance & Compliance
1 3 (3.41%) Accessibility
1 3 (3.41%) Data Quality
2 1 (1.14%) Actionable Recommendations
2 1 (1.14%) GDPR
2 1 (1.14%) ISO/IEC 27001
2 1 (1.14%) QA
Vendors
1 14 (15.91%) Salesforce
2 8 (9.09%) Salesforce Marketing Cloud
3 5 (5.68%) Google
3 5 (5.68%) Microsoft
4 2 (2.27%) Adobe
4 2 (2.27%) Atlassian
5 1 (1.14%) Facebook
5 1 (1.14%) HubSpot
5 1 (1.14%) Marketo
5 1 (1.14%) Samsung
5 1 (1.14%) TikTok