The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
London / City of London
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 185 240 180
Rank change year-on-year +55 -60  
Permanent jobs citing SEO 46 21 128
As % of all permanent IT jobs advertised in the City of London 0.89% 0.33% 1.24%
As % of the Processes & Methodologies category 1.00% 0.37% 1.39%
Number of salaries quoted 35 18 90
Median salary £42,500 £49,000 £42,500
Median salary % change year-on-year -13.26% +15.29%  
90% offered a salary of more than £28,600 £41,481 £30,000
10% offered a salary of more than £78,000 £55,000 £67,750
UK excluding London median salary £33,250 £32,500 £32,500
% change year-on-year +2.30% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for process and methodology skills.

Process & Methodology Skills
City of London
Permanent job vacancies with a requirement for process and methodology skills 4596 5702 9233
As % of all permanent IT job vacancies advertised in the City of London 89.29% 90.61% 89.22%
Number of salaries quoted 4057 5205 7905
Median salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.16% +4.34%  
90% offered a salary of more than £40,000 £40,000 £39,000
10% offered a salary of more than £85,000 £81,000 £85,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the City of London

SEO
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the City of London.

Salary trend for SEO in the City of London

SEO
Salary Histogram in the City of London

The salary distribution of IT jobs citing SEO in the City of London over the 3 months to 25 June 2017.

Salary histogram for SEO in the City of London

For the 6 months to 25 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for SEO.

1 51 (60.71%) Marketing
2 39 (46.43%) HTML
3 38 (45.24%) CSS
4 29 (34.52%) JavaScript
5 25 (29.76%) Pay per click
6 23 (27.38%) HTML5
6 23 (27.38%) Analytics
6 23 (27.38%) User Experience
7 22 (26.19%) Agile Software Development
8 20 (23.81%) Retail
8 20 (23.81%) CSS3
9 19 (22.62%) Social Media
9 19 (22.62%) Content Management
9 19 (22.62%) CMS
10 17 (20.24%) B2B
10 17 (20.24%) Business Development
10 17 (20.24%) Sass
11 16 (19.05%) LESS
11 16 (19.05%) Git (software)
11 16 (19.05%) Internet
12 15 (17.86%) Google Analytics
12 15 (17.86%) Google
13 14 (16.67%) B2B Sales
14 13 (15.48%) Amazon AWS
15 12 (14.29%) Online Marketing
15 12 (14.29%) jQuery
16 11 (13.10%) Finance
16 11 (13.10%) Internet Marketing
16 11 (13.10%) Wireframes
17 10 (11.90%) E-Commerce

SEO
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (22.62%) CMS
2 9 (10.71%) Sitecore CMS
3 7 (8.33%) EPiServer
4 2 (2.38%) Drupal
4 2 (2.38%) IIS
4 2 (2.38%) WordPress
5 1 (1.19%) Adobe Experience Manager
5 1 (1.19%) Joomla!
5 1 (1.19%) Magnolia
Applications
1 8 (9.52%) Microsoft Excel
2 4 (4.76%) Adobe Creative Suite
2 4 (4.76%) Photoshop
3 3 (3.57%) Microsoft PowerPoint
4 1 (1.19%) Adobe Illustrator
4 1 (1.19%) Microsoft Office
Business Applications
1 7 (8.33%) Eloqua
2 4 (4.76%) Magento
3 1 (1.19%) SessionCam
3 1 (1.19%) Social Studio
Cloud Services
1 15 (17.86%) Google Analytics
2 13 (15.48%) Amazon AWS
3 8 (9.52%) SaaS
4 6 (7.14%) Microsoft Azure
5 3 (3.57%) AdWords
6 1 (1.19%) Adobe Analytics
6 1 (1.19%) GitHub
Communications & Networking
1 16 (19.05%) Internet
2 8 (9.52%) HTTP
3 4 (4.76%) DNS
4 3 (3.57%) Intranet
5 1 (1.19%) SSH
Database & Business Intelligence
1 6 (7.14%) Couchbase
1 6 (7.14%) MongoDB
1 6 (7.14%) NoSQL
1 6 (7.14%) SQL Server
2 3 (3.57%) Big Data
2 3 (3.57%) Mixpanel
2 3 (3.57%) MySQL
Development Applications
1 16 (19.05%) Git (software)
2 7 (8.33%) Bower
2 7 (8.33%) gulp
2 7 (8.33%) PostCSS
3 6 (7.14%) Karma Test Runner
3 6 (7.14%) Mocha
3 6 (7.14%) Octopus Deploy
3 6 (7.14%) Protractor
3 6 (7.14%) Selenium
3 6 (7.14%) Sinon.JS
3 6 (7.14%) Team Foundation Server
3 6 (7.14%) TeamCity
3 6 (7.14%) Visual Studio
4 2 (2.38%) JIRA
5 1 (1.19%) Cucumber
5 1 (1.19%) Dreamweaver
5 1 (1.19%) Grunt
5 1 (1.19%) Subversion
General
1 51 (60.71%) Marketing
2 20 (23.81%) Retail
3 11 (13.10%) Finance
4 9 (10.71%) Advertising
5 6 (7.14%) Financial Institution
5 6 (7.14%) Legal
6 4 (4.76%) Games
6 4 (4.76%) Publishing
7 3 (3.57%) Banking
8 2 (2.38%) Retail Banking
Job Titles
1 25 (29.76%) Developer
2 12 (14.29%) Consultant
2 12 (14.29%) SEO Manager
3 11 (13.10%) Senior Developer
4 10 (11.90%) Web Developer
5 8 (9.52%) Business Development Director
5 8 (9.52%) Development Director
5 8 (9.52%) Sales Consultant
6 7 (8.33%) Applications Developer
6 7 (8.33%) Senior Applications Developer
6 7 (8.33%) Senior Web Applications Developer
6 7 (8.33%) Senior Web Developer
6 7 (8.33%) SEO Director
6 7 (8.33%) Web Applications Developer
7 6 (7.14%) Digital Developer
7 6 (7.14%) Lead Developer
7 6 (7.14%) Search Manager
7 6 (7.14%) SEO Consultant
8 5 (5.95%) Business Development Manager
8 5 (5.95%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 39 (46.43%) HTML
2 38 (45.24%) CSS
3 23 (27.38%) HTML5
4 20 (23.81%) CSS3
5 17 (20.24%) Sass
6 16 (19.05%) LESS
7 12 (14.29%) jQuery
8 9 (10.71%) .NET
9 8 (9.52%) AngularJS
9 8 (9.52%) Backbone.js
9 8 (9.52%) Node.js
9 8 (9.52%) REST
10 7 (8.33%) Express
10 7 (8.33%) Gherkin
10 7 (8.33%) koa
10 7 (8.33%) Twitter Bootstrap
11 6 (7.14%) Chai
11 6 (7.14%) Ember.js
11 6 (7.14%) MEAN Stack
11 6 (7.14%) RESTful
Miscellaneous
1 23 (27.38%) User Experience
2 19 (22.62%) Social Media
3 9 (10.71%) Analytical Skills
3 9 (10.71%) New Media
4 6 (7.14%) Cloud Native
4 6 (7.14%) Equities
4 6 (7.14%) Fixed Income
5 4 (4.76%) Mobile App
6 3 (3.57%) Credit Risk
6 3 (3.57%) Digital Media
6 3 (3.57%) Mobile Banking
6 3 (3.57%) Xbox
7 2 (2.38%) Animation
7 2 (2.38%) Video Editing
8 1 (1.19%) Blog
8 1 (1.19%) Computer Science
8 1 (1.19%) e-Learning
8 1 (1.19%) Enterprise Software
8 1 (1.19%) Graphic Design
8 1 (1.19%) Online Banking
Operating Systems
1 2 (2.38%) Android
1 2 (2.38%) Apple iOS
Processes & Methodologies
1 25 (29.76%) Pay per click
2 23 (27.38%) Analytics
3 22 (26.19%) Agile Software Development
4 19 (22.62%) Content Management
5 17 (20.24%) B2B
5 17 (20.24%) Business Development
6 14 (16.67%) B2B Sales
7 12 (14.29%) Online Marketing
8 11 (13.10%) Internet Marketing
8 11 (13.10%) Wireframes
9 10 (11.90%) E-Commerce
10 9 (10.71%) Digital Marketing
10 9 (10.71%) Marketing Automation
10 9 (10.71%) Scrum
11 8 (9.52%) Adaptive Web Design
11 8 (9.52%) Responsive Web Design
12 7 (8.33%) Continuous Improvement
12 7 (8.33%) Enterprise Content Management
12 7 (8.33%) Logistics
12 7 (8.33%) Software Engineering
Programming Languages
1 29 (34.52%) JavaScript
2 10 (11.90%) ES6
3 8 (9.52%) SQL
4 6 (7.14%) Java
5 5 (5.95%) PHP
6 2 (2.38%) C
7 1 (1.19%) Apple Swift
7 1 (1.19%) C#
7 1 (1.19%) Clojure
7 1 (1.19%) Python
7 1 (1.19%) TypeScript
7 1 (1.19%) VBA
Qualifications
1 9 (10.71%) Degree
Quality Assurance & Compliance
1 1 (1.19%) PMO
1 1 (1.19%) QA
Vendors
1 15 (17.86%) Google
2 9 (10.71%) Sitecore
3 7 (8.33%) Adobe
3 7 (8.33%) Marketo
4 4 (4.76%) Microsoft
5 2 (2.38%) Optimizely
5 2 (2.38%) Salesforce.com
6 1 (1.19%) Facebook
6 1 (1.19%) Hootsuite
6 1 (1.19%) Salesforce Marketing Cloud
6 1 (1.19%) Twitter
6 1 (1.19%) Xamarin
6 1 (1.19%) Zend
City, London
ANSON MCCADE
Salary: £70,000 - 90,000
Posted: 2 days ago
City, Sheffield
Recruitment Genius
Posted: 4 days ago
City, Sheffield
The SmartList
Posted: Yesterday
City, London
Client Server
Salary: £65k to £80k + bonus + benefits
Posted: 2 days ago
City, London
Premier Media
Salary: £0.00 per annum
Posted: 5 days ago
City, Manchester
Recruitment Genius
Posted: 9 days ago
City, London
onezeero.
Salary: £55000 - £65000 per annum
Posted: 4 days ago
City, London
Bonobo
Posted: 17 days ago
City, London
Chelsea Apps Factory Ltd
Salary: From £65,000 to £90,000 per annum Pension, free breakfast, DIS, social
Posted: 12 days ago