Period
to 17 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the City of London with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Central London > City of London
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 277 302 247
Rank change year-on-year +25 -55 +16
Permanent jobs citing SEO 50 51 192
As % of all permanent IT jobs advertised in the City of London 0.49% 0.44% 1.11%
As % of the Processes & Methodologies category 0.54% 0.49% 1.24%
Number of salaries quoted 43 44 137
City of London median annual salary £40,000 £42,500 £43,000
Median salary % change year-on-year -5.88% -1.16% -0.78%
10th Percentile £25,250 £26,250 £30,000
90th Percentile £150,000 £64,625 £76,000
Central London median annual salary £45,000 £42,500 £43,000
% change year-on-year +5.88% -1.16% +0.58%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the City of London with a requirement for process or methodology skills.

All Process and Methodology Skills
City of London
Permanent vacancies with a requirement for process or methodology skills 9215 10470 15479
As % of all permanent IT jobs advertised in the City of London 90.11% 89.42% 89.14%
Number of salaries quoted 8316 9537 13409
City of London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £36,250 £35,150 £33,700
90th Percentile £94,000 £90,000 £87,500
Central London median annual salary £60,000 £57,500 £57,500
% change year-on-year +4.35% - +4.55%

SEO
Job Vacancy Trend in the City of London

Job postings citing SEO as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for SEO in the City of London

SEO
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the City of London.

Salary trend for SEO in the City of London

SEO
Salary Histogram in the City of London

The salary distribution of IT jobs citing SEO in the City of London over the 6 months to 17 November 2017.

Salary histogram for SEO in the City of London

For the 6 months to 17 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the City of London region with a requirement for SEO.

1 35 (70.00%) Marketing
2 19 (38.00%) HTML
2 19 (38.00%) Analytics
3 17 (34.00%) User Experience
4 16 (32.00%) Social Media
4 16 (32.00%) CMS
5 14 (28.00%) CSS
5 14 (28.00%) E-Commerce
5 14 (28.00%) Google
5 14 (28.00%) Content Management
5 14 (28.00%) Degree
5 14 (28.00%) Google Analytics
6 13 (26.00%) Agile Software Development
7 12 (24.00%) B2B
7 12 (24.00%) JavaScript
7 12 (24.00%) HTML5
8 11 (22.00%) CSS3
8 11 (22.00%) Pay per click
9 10 (20.00%) Finance
10 9 (18.00%) MVC
10 9 (18.00%) Retail
10 9 (18.00%) .NET
10 9 (18.00%) Copywriting
11 8 (16.00%) Business Development
11 8 (16.00%) Digital Marketing
11 8 (16.00%) jQuery
11 8 (16.00%) Sitecore CMS
11 8 (16.00%) Sitecore
11 8 (16.00%) Backbone.js
11 8 (16.00%) AngularJS

SEO
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (32.00%) CMS
2 8 (16.00%) Sitecore CMS
3 5 (10.00%) EPiServer
4 4 (8.00%) SharePoint
5 2 (4.00%) WordPress
6 1 (2.00%) Drupal
6 1 (2.00%) Umbraco
Applications
1 7 (14.00%) Microsoft Excel
1 7 (14.00%) Microsoft Office
2 5 (10.00%) Microsoft PowerPoint
3 3 (6.00%) Photoshop
4 1 (2.00%) Adobe Creative Suite
4 1 (2.00%) Spreadsheet
Business Applications
1 5 (10.00%) Eloqua
2 1 (2.00%) Shopify
Cloud Services
1 14 (28.00%) Google Analytics
2 5 (10.00%) Amazon AWS
2 5 (10.00%) Microsoft Azure
2 5 (10.00%) npm
3 3 (6.00%) AdWords
4 1 (2.00%) Google Tag Manager
4 1 (2.00%) Heroku
Communications & Networking
1 5 (10.00%) Internet
1 5 (10.00%) Intranet
2 2 (4.00%) SMS
Database & Business Intelligence
1 5 (10.00%) Couchbase
1 5 (10.00%) NoSQL
1 5 (10.00%) SQL Server
2 3 (6.00%) MongoDB
3 2 (4.00%) MySQL
4 1 (2.00%) PostgreSQL
Development Applications
1 6 (12.00%) Git (software)
1 6 (12.00%) gulp
2 5 (10.00%) Bower
2 5 (10.00%) Karma Test Runner
2 5 (10.00%) Mocha
2 5 (10.00%) Octopus Deploy
2 5 (10.00%) Protractor
2 5 (10.00%) Selenium
2 5 (10.00%) Sinon.JS
2 5 (10.00%) Team Foundation Server
2 5 (10.00%) TeamCity
2 5 (10.00%) Visual Studio
3 2 (4.00%) JIRA
4 1 (2.00%) Fiddler
4 1 (2.00%) Firebug
4 1 (2.00%) Grunt
4 1 (2.00%) PostCSS
General
1 35 (70.00%) Marketing
2 10 (20.00%) Finance
3 9 (18.00%) Retail
4 7 (14.00%) Advertising
5 5 (10.00%) Publishing
6 3 (6.00%) Financial Institution
6 3 (6.00%) Multimedia
7 2 (4.00%) Games
8 1 (2.00%) Banking
8 1 (2.00%) Billing
8 1 (2.00%) Legal
Job Titles
1 13 (26.00%) Developer
2 6 (12.00%) Product Director
2 6 (12.00%) SEO Manager
3 4 (8.00%) Consultant
3 4 (8.00%) Marketing Executive
3 4 (8.00%) PPC Manager
4 3 (6.00%) Business Development Manager
4 3 (6.00%) Business Manager
4 3 (6.00%) Designer
4 3 (6.00%) Development Manager
4 3 (6.00%) Digital Developer
4 3 (6.00%) Digital Director
4 3 (6.00%) Digital Producer
4 3 (6.00%) Email Developer
4 3 (6.00%) Lead Developer
4 3 (6.00%) Sales Consultant
4 3 (6.00%) Web Developer
5 2 (4.00%) Digital Content Manager
5 2 (4.00%) Full Stack Developer
5 2 (4.00%) PPC Consultant
Libraries, Frameworks & Software Standards
1 19 (38.00%) HTML
2 14 (28.00%) CSS
3 12 (24.00%) HTML5
4 11 (22.00%) CSS3
5 9 (18.00%) .NET
6 8 (16.00%) AngularJS
6 8 (16.00%) Backbone.js
6 8 (16.00%) jQuery
7 7 (14.00%) Sass
8 6 (12.00%) LESS
9 5 (10.00%) Chai
9 5 (10.00%) Ember.js
9 5 (10.00%) Gherkin
9 5 (10.00%) MEAN Stack
9 5 (10.00%) RESTful
9 5 (10.00%) Twitter Bootstrap
10 3 (6.00%) DOM
11 2 (4.00%) Web Services
12 1 (2.00%) JSON
12 1 (2.00%) Smarty
Miscellaneous
1 17 (34.00%) User Experience
2 16 (32.00%) Social Media
3 7 (14.00%) Blog
3 7 (14.00%) Mobile App
4 5 (10.00%) Cloud Native
5 3 (6.00%) Analytical Skills
5 3 (6.00%) Animation
5 3 (6.00%) Equities
5 3 (6.00%) Fixed Income
6 2 (4.00%) Computer Science
6 2 (4.00%) Video Editing
6 2 (4.00%) Xbox
7 1 (2.00%) Algorithms
7 1 (2.00%) FMCG
7 1 (2.00%) Graphic Design
7 1 (2.00%) Mainframe
7 1 (2.00%) New Media
Operating Systems
1 1 (2.00%) Android
1 1 (2.00%) Apple iOS
Processes & Methodologies
1 19 (38.00%) Analytics
2 14 (28.00%) Content Management
2 14 (28.00%) E-Commerce
3 13 (26.00%) Agile Software Development
4 12 (24.00%) B2B
5 11 (22.00%) Pay per click
6 9 (18.00%) Copywriting
6 9 (18.00%) MVC
7 8 (16.00%) Business Development
7 8 (16.00%) Digital Marketing
8 6 (12.00%) Continuous Improvement
8 6 (12.00%) Marketing Automation
8 6 (12.00%) Mobile Development
8 6 (12.00%) Mobile Marketing
8 6 (12.00%) Performance Management
8 6 (12.00%) Product Management
8 6 (12.00%) Prototyping
8 6 (12.00%) Requirements Management
8 6 (12.00%) Strategic Thinking
8 6 (12.00%) Web Design
Programming Languages
1 12 (24.00%) JavaScript
2 6 (12.00%) SQL
3 4 (8.00%) PHP
4 3 (6.00%) Java
5 2 (4.00%) C
6 1 (2.00%) Ruby
Qualifications
1 14 (28.00%) Degree
2 6 (12.00%) Master's Degree
Vendors
1 14 (28.00%) Google
2 8 (16.00%) Sitecore
3 5 (10.00%) Marketo
4 3 (6.00%) Adobe
4 3 (6.00%) DoubleClick
4 3 (6.00%) Microsoft
5 2 (4.00%) Facebook
6 1 (2.00%) Pardot
6 1 (2.00%) Salesforce.com
6 1 (2.00%) Twitter