Customer Insight Job Trends in England

Customer Insight
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Customer Insight skills. It covers permanent job vacancies from the 6 months leading up to 30 December 2025, with comparisons to the same periods in the previous two years.

6 months to
30 Dec 2025
Same period 2024 Same period 2023
Rank 473 612 576
Rank change year-on-year +139 -36 -62
Permanent jobs citing Customer Insight 136 63 91
As % of all permanent jobs in England 0.26% 0.13% 0.20%
As % of the Processes & Methodologies category 0.32% 0.14% 0.22%
Number of salaries quoted 54 31 59
10th Percentile £31,250 £32,500 £34,000
25th Percentile £38,750 £51,250 £42,874
Median annual salary (50th Percentile) £55,000 £65,000 £57,500
Median % change year-on-year -15.38% +13.04% -4.17%
75th Percentile £82,500 £85,000 £67,500
90th Percentile £98,375 £88,750 £89,168
UK median annual salary £48,750 £70,000 £52,500
% change year-on-year -30.36% +33.33% -22.22%

All Process & Methodology Skills
England

Customer Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 42,885 44,702 41,515
As % of all permanent jobs advertised in England 82.30% 90.14% 91.29%
Number of salaries quoted 25,602 22,418 32,186
10th Percentile £28,500 £35,000 £32,500
25th Percentile £37,500 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £76,250 £81,250 £80,000
90th Percentile £96,250 £100,000 £100,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Customer Insight
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Customer Insight relative to all permanent IT jobs advertised in England.

Customer Insight job vacancy trend in England

Customer Insight
Salary Trend in England

Salary distribution trend for jobs in England citing Customer Insight.

Salary distribution trend for jobs in England citing Customer Insight

Customer Insight
Salary Histogram in England

Salary distribution for jobs citing Customer Insight in England over the 6 months to 30 December 2025.

Salary histogram for Customer Insight in England

Customer Insight
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Insight within the England region over the 6 months to 30 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +57 39 £33,750 -38.64% 123
London +64 35 £75,000 +7.14% 73
Midlands +51 28 £52,695 -38.01% 97
West Midlands +45 24 £45,000 -47.06% 51
North of England +31 22 £72,500 +31.82% 115
North West +28 9 £72,500 +66.67% 57
South West +17 7 £72,500 +0.71% 63
Yorkshire +8 7 £60,000 +26.32% 51
North East +9 6 - - 7
East of England +25 5 £40,000 -23.81% 83
East Midlands - 2 £45,390 - 40
Customer Insight
UK

Customer Insight
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (4.41%) CMS
2 5 (3.68%) Confluence
3 2 (1.47%) Apache Airflow
4 1 (0.74%) Apache Spark
4 1 (0.74%) SharePoint
Applications
1 12 (8.82%) Microsoft Excel
2 4 (2.94%) Microsoft Office
2 4 (2.94%) Microsoft PowerPoint
Business Applications
1 9 (6.62%) Dynamics CRM
2 5 (3.68%) Payment Gateway
3 3 (2.21%) Shopify
4 2 (1.47%) NEC Housing
5 1 (0.74%) SAP CO
5 1 (0.74%) SAP FI
5 1 (0.74%) SAP FI/CO
Cloud Services
1 41 (30.15%) Azure
2 29 (21.32%) AWS
2 29 (21.32%) GCP
3 22 (16.18%) Power Platform
4 15 (11.03%) SaaS
5 10 (7.35%) Dynamics 365
5 10 (7.35%) Google Analytics
6 8 (5.88%) Azure Data Factory
6 8 (5.88%) Azure Synapse Analytics
7 6 (4.41%) dbt
8 5 (3.68%) Snowflake
9 4 (2.94%) Amazon SageMaker
9 4 (2.94%) Azure DevOps
9 4 (2.94%) Azure Machine Learning
9 4 (2.94%) Fivetran
9 4 (2.94%) GitHub
9 4 (2.94%) GitHub Actions
9 4 (2.94%) Google Data Studio
10 3 (2.21%) Adobe Analytics
10 3 (2.21%) Figma
Communications & Networking
1 5 (3.68%) RTP
2 3 (2.21%) Broadband
Database & Business Intelligence
1 24 (17.65%) Data Warehouse
2 21 (15.44%) Power BI
3 12 (8.82%) SQL Server
4 9 (6.62%) Tableau
5 7 (5.15%) Azure SQL Database
5 7 (5.15%) Looker
5 7 (5.15%) SQL Server Reporting Services
6 4 (2.94%) Amazon Redshift
6 4 (2.94%) BigQuery
7 3 (2.21%) Metadata
8 2 (1.47%) Data Mining
9 1 (0.74%) Big Data
9 1 (0.74%) Data Lake
9 1 (0.74%) Delta Lake
9 1 (0.74%) Mixpanel
9 1 (0.74%) PostgreSQL
9 1 (0.74%) Power Query
9 1 (0.74%) QGIS
9 1 (0.74%) SQL Server Integration Services
Development Applications
1 5 (3.68%) Git
2 4 (2.94%) JIRA
General
1 73 (53.68%) Analytical Skills
2 66 (48.53%) Marketing
3 54 (39.71%) Social Skills
4 37 (27.21%) Finance
5 26 (19.12%) Presentation Skills
6 20 (14.71%) Law
7 16 (11.76%) Public Sector
8 14 (10.29%) Retail
9 6 (4.41%) Banking
10 5 (3.68%) Financial Institution
11 4 (2.94%) Organisational Skills
11 4 (2.94%) Pharmaceutical
12 3 (2.21%) Games
12 3 (2.21%) Inclusion and Diversity
13 2 (1.47%) Influencing Skills
13 2 (1.47%) Legal
13 2 (1.47%) Local Government
13 2 (1.47%) Social Housing
14 1 (0.74%) Digital Health
14 1 (0.74%) Health Technology
Job Titles
1 36 (26.47%) Architect
2 30 (22.06%) Senior
3 20 (14.71%) Data Architect
4 19 (13.97%) Senior Architect
4 19 (13.97%) Senior Data Architect
5 14 (10.29%) Solutions Architect
6 11 (8.09%) Analyst
7 9 (6.62%) Lead
8 7 (5.15%) Business Manager
8 7 (5.15%) Insight Manager
9 5 (3.68%) Customer Experience Manager
9 5 (3.68%) Data Manager
9 5 (3.68%) Product Management Director
9 5 (3.68%) User Researcher
10 4 (2.94%) Business Intelligence Analyst
10 4 (2.94%) CRM Manager
10 4 (2.94%) Senior Analyst
11 3 (2.21%) Data Analyst
11 3 (2.21%) Technical Engineer
11 3 (2.21%) Technical Support Engineer
Libraries, Frameworks & Software Standards
1 6 (4.41%) scikit-learn
2 5 (3.68%) Hugging Face
2 5 (3.68%) Pandas
3 4 (2.94%) NumPy
4 2 (1.47%) .NET
5 1 (0.74%) CSS
5 1 (0.74%) GeoPandas
5 1 (0.74%) HTML
5 1 (0.74%) Kafka
5 1 (0.74%) LightGBM
5 1 (0.74%) MapLibre
5 1 (0.74%) Middleware
5 1 (0.74%) NetworkX
5 1 (0.74%) PostGIS
5 1 (0.74%) PySpark
5 1 (0.74%) REST
5 1 (0.74%) Streamlit
5 1 (0.74%) TensorFlow
5 1 (0.74%) XGBoost
Miscellaneous
1 20 (14.71%) Self-Motivation
2 15 (11.03%) Onboarding
3 14 (10.29%) Virtual Team
4 11 (8.09%) Analytical Mindset
5 10 (7.35%) Product Ownership
6 6 (4.41%) Social Media
7 5 (3.68%) Cloud Native
8 4 (2.94%) Life Science
9 3 (2.21%) Blog
9 3 (2.21%) Cybercrime
9 3 (2.21%) Driving Licence
9 3 (2.21%) NHS
9 3 (2.21%) PACS
9 3 (2.21%) Photography
9 3 (2.21%) PropTech
9 3 (2.21%) SWIFT Messaging Network
9 3 (2.21%) Web Conferencing
10 2 (1.47%) Algorithms
10 2 (1.47%) Mashup
10 2 (1.47%) Robotics
Processes & Methodologies
1 68 (50.00%) Continuous Improvement
2 51 (37.50%) AI
3 47 (34.56%) Analytics
3 47 (34.56%) Customer Experience
4 40 (29.41%) Roadmaps
5 37 (27.21%) Problem-Solving
6 36 (26.47%) B2B
6 36 (26.47%) Decision-Making
7 32 (23.53%) CRM
8 29 (21.32%) Machine Learning
9 28 (20.59%) Data Modelling
9 28 (20.59%) Data Science
10 26 (19.12%) Actionable Insight
11 25 (18.38%) Business Intelligence
11 25 (18.38%) Data Pipeline
11 25 (18.38%) Digital Marketing
11 25 (18.38%) E-Commerce
11 25 (18.38%) ETL
12 24 (17.65%) Data Governance
12 24 (17.65%) Mentoring
Programming Languages
1 23 (16.91%) SQL
2 11 (8.09%) Data Analysis Expressions
3 9 (6.62%) Python
4 3 (2.21%) JavaScript
5 1 (0.74%) C#
5 1 (0.74%) R
5 1 (0.74%) Scala
5 1 (0.74%) TypeScript
Qualifications
1 31 (22.79%) Degree
2 7 (5.15%) Six Sigma Green Belt
3 3 (2.21%) HNC
4 2 (1.47%) BPSS Clearance
4 2 (1.47%) DBS Check
4 2 (1.47%) Master's Degree
5 1 (0.74%) Azure Certification
5 1 (0.74%) PhD
5 1 (0.74%) Security Cleared
Quality Assurance & Compliance
1 21 (15.44%) Data Quality
2 10 (7.35%) Actionable Recommendations
3 3 (2.21%) Accessibility
3 3 (2.21%) GDPR
3 3 (2.21%) ISO 20022
3 3 (2.21%) PMO
4 2 (1.47%) PERC
4 2 (1.47%) WCAG
5 1 (0.74%) SLA
Systems Management
1 1 (0.74%) Argo
1 1 (0.74%) Terraform
Vendors
1 14 (10.29%) Google
2 10 (7.35%) HubSpot
3 7 (5.15%) Salesforce
4 6 (4.41%) Microsoft
5 5 (3.68%) Adobe
6 4 (2.94%) Alteryx
6 4 (2.94%) OpenAI
6 4 (2.94%) SAP
6 4 (2.94%) Talend
6 4 (2.94%) Zoho
7 2 (1.47%) Civica
7 2 (1.47%) Mercator
7 2 (1.47%) Northgate
7 2 (1.47%) Qualtrics
8 1 (0.74%) Amplitude
8 1 (0.74%) Atlassian
8 1 (0.74%) Databricks
8 1 (0.74%) Freshdesk
8 1 (0.74%) Mapbox