B2B Job Trends in the North West

Business-to-Business (B2B)
England > North West

The table below provides summary statistics and salary benchmarking for jobs advertised in the North West requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 17 August 2026, with comparisons to the same periods in the previous two years.

6 months to
17 Aug 2026
Same period 2025 Same period 2024
Rank 60 167 183
Rank change year-on-year +107 +16 +16
Permanent jobs citing B2B 272 74 77
As % of all permanent jobs in the North West 2.28% 1.42% 0.92%
As % of the Processes & Methodologies category 3.16% 1.57% 1.19%
Number of salaries quoted 235 51 51
10th Percentile £26,500 £26,250 £26,250
25th Percentile £33,250 £30,625 £32,500
Median annual salary (50th Percentile) £47,500 £38,750 £42,500
Median % change year-on-year +22.58% -8.82% -39.29%
75th Percentile £70,000 £61,250 £72,500
90th Percentile £84,500 £81,250 £86,250
England median annual salary £45,000 £42,500 £50,000
% change year-on-year +5.88% -15.00% -9.09%

All Process & Methodology Skills
North West

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 8,602 4,716 6,474
As % of all permanent jobs advertised in the North West 72.04% 90.33% 77.53%
Number of salaries quoted 6,560 2,286 4,331
10th Percentile £30,000 £27,122 £30,000
25th Percentile £40,000 £35,000 £39,720
Median annual salary (50th Percentile) £55,000 £50,000 £51,000
Median % change year-on-year +10.00% -1.96% -7.27%
75th Percentile £75,000 £66,250 £65,000
90th Percentile £90,000 £80,000 £80,000
England median annual salary £60,000 £55,000 £55,000
% change year-on-year +9.09% - -12.00%

B2B
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in the North West.

B2B job vacancy trend in the North West

B2B
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing B2B.

Salary distribution trend for jobs in the North West citing B2B

B2B
Salary Histogram in the North West

Salary distribution for jobs citing B2B in the North West over the 6 months to 17 August 2026.

Salary histogram for B2B in the North West

B2B
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the North West region over the 6 months to 17 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester +60 163 £45,000 +24.14% 48
Cheshire +67 75 £45,000 +60.71% 16
Lancashire +32 20 £65,000 +63.52% 20
Merseyside -13 13 £70,000 +14.75% 3
Cumbria - 1 - - 2
B2B
England

B2B
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 9 (3.31%) Microsoft Exchange
2 4 (1.47%) CMS
2 4 (1.47%) WordPress
3 3 (1.10%) Anypoint
3 3 (1.10%) BizTalk Server
4 2 (0.74%) Confluence
4 2 (0.74%) SharePoint
Applications
1 5 (1.84%) Spreadsheet
2 2 (0.74%) Microsoft Excel
2 2 (0.74%) Microsoft Office
3 1 (0.37%) Microsoft PowerPoint
3 1 (0.37%) MS Visio
Business Applications
1 3 (1.10%) SAP GTS
1 3 (1.10%) SAP S/4HANA
1 3 (1.10%) SAP SD
1 3 (1.10%) SAP Travel Management
2 1 (0.37%) Dynamics CRM
Cloud Services
1 55 (20.22%) SaaS
2 17 (6.25%) Azure
3 15 (5.51%) Azure DevOps
4 14 (5.15%) GitHub
5 13 (4.78%) AWS
6 12 (4.41%) Boomi
6 12 (4.41%) Dynamics 365
6 12 (4.41%) Power Platform
7 4 (1.47%) Google Ads
7 4 (1.47%) Google Analytics
7 4 (1.47%) Twilio
8 3 (1.10%) Amazon CloudWatch
8 3 (1.10%) Amazon EventBridge
8 3 (1.10%) Amazon S3
8 3 (1.10%) Amazon SQS
8 3 (1.10%) ChatGPT
8 3 (1.10%) Meta Ads
8 3 (1.10%) Workato
9 2 (0.74%) GCP
9 2 (0.74%) GitHub Copilot
Communications & Networking
1 6 (2.21%) Structured Cabling
1 6 (2.21%) Wi-Fi
2 5 (1.84%) VoIP
3 4 (1.47%) Unified Communications
4 1 (0.37%) Broadband
Database & Business Intelligence
1 12 (4.41%) Power BI
1 12 (4.41%) SQL Server Reporting Services
2 4 (1.47%) Data Mining
3 3 (1.10%) SAP HANA
4 2 (0.74%) MongoDB
4 2 (0.74%) NoSQL
4 2 (0.74%) PostgreSQL
4 2 (0.74%) Redis
4 2 (0.74%) SQL Server
5 1 (0.37%) Relational Database
Development Applications
1 14 (5.15%) JIRA
2 2 (0.74%) Git
2 2 (0.74%) XCUITest
General
1 89 (32.72%) Marketing
2 68 (25.00%) Social Skills
3 33 (12.13%) Finance
4 28 (10.29%) Retail
5 24 (8.82%) Analytical Skills
6 20 (7.35%) Telecoms
7 16 (5.88%) Advertising
7 16 (5.88%) Public Sector
8 15 (5.51%) Organisational Skills
9 13 (4.78%) Manufacturing
10 4 (1.47%) Billing
10 4 (1.47%) Legal
10 4 (1.47%) Publishing
11 3 (1.10%) Automotive
11 3 (1.10%) Pharmaceutical
12 2 (0.74%) Banking
12 2 (0.74%) Dutch Language
12 2 (0.74%) Inclusion and Diversity
12 2 (0.74%) Presentation Skills
13 1 (0.37%) Mandarin Language
Job Titles
1 40 (14.71%) Senior
2 36 (13.24%) Business Development Manager
2 36 (13.24%) Business Manager
2 36 (13.24%) Development Manager
3 25 (9.19%) Sales Manager
4 23 (8.46%) Developer
5 21 (7.72%) Business Development Executive
5 21 (7.72%) Senior Developer
6 20 (7.35%) Software Engineer
7 19 (6.99%) Sales Executive
8 18 (6.62%) Head of Marketing
9 16 (5.88%) Architect
9 16 (5.88%) Python Engineer
9 16 (5.88%) Python Software Engineer
9 16 (5.88%) Solutions Architect
10 14 (5.15%) IT Sales Executive
11 12 (4.41%) B2B Sales Manager
11 12 (4.41%) Channel Sales Manager
11 12 (4.41%) Presales Solution Architect
11 12 (4.41%) Sales Representative
Libraries, Frameworks & Software Standards
1 15 (5.51%) EDI
1 15 (5.51%) Middleware
2 12 (4.41%) JSON
2 12 (4.41%) REST
2 12 (4.41%) SOAP
2 12 (4.41%) XML
3 5 (1.84%) RESTful
4 4 (1.47%) Node.js
4 4 (1.47%) Vue
5 3 (1.10%) CSS
5 3 (1.10%) HTML
5 3 (1.10%) JWT
5 3 (1.10%) Kafka
5 3 (1.10%) OAuth
5 3 (1.10%) SAP Fiori
5 3 (1.10%) SAP TM
6 2 (0.74%) Celery
6 2 (0.74%) Django
6 2 (0.74%) Flask
6 2 (0.74%) UIKit
Miscellaneous
1 22 (8.09%) Self-Motivation
2 14 (5.15%) Driving Licence
3 9 (3.31%) Enterprise Cloud
4 7 (2.57%) Onboarding
5 6 (2.21%) CCTV
6 5 (1.84%) AI Agents
6 5 (1.84%) Enterprise Software
7 4 (1.47%) Analytical Mindset
7 4 (1.47%) IVR
7 4 (1.47%) Product Ownership
7 4 (1.47%) Social Media
7 4 (1.47%) Virtual Team
8 3 (1.10%) Cloud Native
9 2 (0.74%) Blog
9 2 (0.74%) IoT
9 2 (0.74%) Web Conferencing
10 1 (0.37%) Digital Signage
10 1 (0.37%) Legacy Systems
10 1 (0.37%) Marketing Technology
10 1 (0.37%) PropTech
Operating Systems
1 2 (0.74%) Apple iOS
Processes & Methodologies
1 94 (34.56%) Business Development
2 73 (26.84%) B2B Sales
3 52 (19.12%) CRM
4 49 (18.01%) AI
5 34 (12.50%) Customer Service
6 32 (11.76%) Decision-Making
7 27 (9.93%) Software Engineering
8 25 (9.19%) B2C
9 23 (8.46%) Problem-Solving
9 23 (8.46%) Roadmaps
10 22 (8.09%) Lead Generation
11 20 (7.35%) Presales
12 18 (6.62%) Collaborative Working
12 18 (6.62%) DevOps
13 16 (5.88%) Customer Insight
13 16 (5.88%) Cybersecurity
13 16 (5.88%) ERP
13 16 (5.88%) Mentoring
13 16 (5.88%) Telesales
14 15 (5.51%) Stakeholder Management
Programming Languages
1 20 (7.35%) Python
2 19 (6.99%) SQL
3 8 (2.94%) TypeScript
4 4 (1.47%) C#
5 3 (1.10%) DataWeave
6 2 (0.74%) JavaScript
6 2 (0.74%) Swift
7 1 (0.37%) Apex Code
7 1 (0.37%) SOQL
Qualifications
1 10 (3.68%) Degree
2 4 (1.47%) Computer Science Degree
3 3 (1.10%) Azure Certification
4 2 (0.74%) ACCA
4 2 (0.74%) CIMA
Quality Assurance & Compliance
1 12 (4.41%) TickIT
2 7 (2.57%) GDPR
3 5 (1.84%) QA
4 4 (1.47%) ISO/IEC 27001
4 4 (1.47%) PCI DSS
5 2 (0.74%) Cyber Essentials
System Software
1 2 (0.74%) Docker
Systems Management
1 2 (0.74%) Kubernetes
Vendors
1 28 (10.29%) Microsoft
2 12 (4.41%) HubSpot
2 12 (4.41%) Mitel
3 7 (2.57%) Google
4 6 (2.21%) Salesforce
5 4 (1.47%) Dell
5 4 (1.47%) HP
6 3 (1.10%) MuleSoft
6 3 (1.10%) SAP
6 3 (1.10%) webMethods
7 2 (0.74%) Facebook
8 1 (0.37%) Databricks
8 1 (0.37%) Hotjar
8 1 (0.37%) Proofpoint