B2B Jobs in the North West

Business-to-Business (B2B)
England > North West

The table below provides summary statistics for permanent job vacancies advertised in the North West requiring B2B skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 248 199 208
Rank change year-on-year -49 +9 +71
Permanent jobs citing B2B 41 92 86
As % of all permanent jobs advertised in the North West 0.52% 0.88% 1.14%
As % of the Processes & Methodologies category 0.55% 1.09% 1.20%
Number of salaries quoted 31 80 43
10th Percentile £31,250 £24,000 £36,250
25th Percentile £32,000 £27,250 £41,250
Median annual salary (50th Percentile) £50,000 £41,234 £55,000
Median % change year-on-year +21.26% -25.03% +6.24%
75th Percentile £58,625 £57,500 £70,000
90th Percentile £72,500 £76,125 £102,500
England median annual salary £45,000 £45,000 £60,000
% change year-on-year - -25.00% -4.00%

All Process and Methodology Skills
North West

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 7,516 8,426 7,175
As % of all permanent jobs advertised in the North West 95.78% 80.99% 95.42%
Number of salaries quoted 3,815 6,336 3,833
10th Percentile £25,480 £27,500 £31,250
25th Percentile £40,000 £37,500 £41,250
Median annual salary (50th Percentile) £50,055 £50,000 £55,000
Median % change year-on-year +0.11% -9.09% +4.76%
75th Percentile £61,000 £65,000 £70,000
90th Percentile £76,840 £80,000 £81,250
England median annual salary £57,500 £55,000 £62,500
% change year-on-year +4.55% -12.00% +4.17%

B2B
Job Vacancy Trend in the North West

Job postings citing B2B as a proportion of all IT jobs advertised in the North West.

Job vacancy trend for B2B in the North West

B2B
Salary Trend in the North West

3-month moving average salary quoted in jobs citing B2B in the North West.

Salary trend for B2B in the North West

B2B
Salary Histogram in the North West

Salary distribution for jobs citing B2B in the North West over the 6 months to 31 May 2025.

Salary histogram for B2B in the North West

B2B
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the North West region over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester +32 31 £50,000 +8.11% 185
Lancashire -75 6 £48,250 +8.75% 42
Merseyside +34 2 - - 13
Cheshire -9 2 £55,500 +70.77% 37
B2B
England

B2B
Co-occurring Skills and Capabilities in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (7.32%) CMS
1 3 (7.32%) WordPress
2 1 (2.44%) Confluence
Applications
1 5 (12.20%) Microsoft Excel
2 4 (9.76%) Microsoft Office
Business Applications
1 2 (4.88%) Dynamics CRM
Cloud Services
1 16 (39.02%) SaaS
2 8 (19.51%) Azure
3 3 (7.32%) AWS
3 3 (7.32%) Google Ads
3 3 (7.32%) Google Analytics
3 3 (7.32%) Google Data Studio
4 2 (4.88%) Azure AI
4 2 (4.88%) Azure DevOps
4 2 (4.88%) Azure ExpressRoute
4 2 (4.88%) Azure Key Vault
4 2 (4.88%) Azure Monitor
4 2 (4.88%) Azure Service Bus
4 2 (4.88%) Dynamics 365
4 2 (4.88%) Entra ID
4 2 (4.88%) IaaS
4 2 (4.88%) PaaS
4 2 (4.88%) Power Automate
4 2 (4.88%) Power Platform
Communications & Networking
1 4 (9.76%) Firewall
2 3 (7.32%) SD-WAN
2 3 (7.32%) VPN
2 3 (7.32%) WAN
3 2 (4.88%) DNS
3 2 (4.88%) HTTP
4 1 (2.44%) Broadband
4 1 (2.44%) Internet
4 1 (2.44%) IPsec
4 1 (2.44%) IPv4
4 1 (2.44%) IPv6
4 1 (2.44%) LAN
4 1 (2.44%) Network Security
4 1 (2.44%) VoIP
4 1 (2.44%) Wi-Fi
4 1 (2.44%) Wireless
Database & Business Intelligence
1 2 (4.88%) Data Lake
1 2 (4.88%) MySQL
1 2 (4.88%) Power BI
Development Applications
1 5 (12.20%) Babel
1 5 (12.20%) webpack
2 2 (4.88%) Git
3 1 (2.44%) JIRA
General
1 14 (34.15%) Marketing
2 11 (26.83%) Social Skills
3 6 (14.63%) Health Technology
4 5 (12.20%) Analytical Skills
5 3 (7.32%) Brand Awareness
5 3 (7.32%) Organisational Skills
5 3 (7.32%) Pharmaceutical
6 2 (4.88%) Cantonese Language
6 2 (4.88%) Dutch Language
6 2 (4.88%) Mandarin Language
6 2 (4.88%) Retail
6 2 (4.88%) Social Housing
7 1 (2.44%) Banking
7 1 (2.44%) Electronics
7 1 (2.44%) Finance
7 1 (2.44%) Inclusion and Diversity
7 1 (2.44%) Influencing Skills
7 1 (2.44%) Law
7 1 (2.44%) Manufacturing
7 1 (2.44%) Public Sector
Job Titles
1 6 (14.63%) Developer
1 6 (14.63%) Front-End Developer (Client-Side Developer)
1 6 (14.63%) React Developer
2 5 (12.20%) HTML CSS Developer
2 5 (12.20%) HTML Developer
2 5 (12.20%) JavaScript Developer
2 5 (12.20%) Sales Representative
3 4 (9.76%) Business Development Manager
3 4 (9.76%) Development Manager
4 3 (7.32%) Account Manager
4 3 (7.32%) Cybersecurity Manager
4 3 (7.32%) Marketing Executive
4 3 (7.32%) Product Manager
4 3 (7.32%) Sales Account Manager
4 3 (7.32%) Sales Business Development Manager
4 3 (7.32%) Sales Manager
4 3 (7.32%) Security Manager
5 2 (4.88%) Cloud Architect
5 2 (4.88%) Head of Marketing
5 2 (4.88%) Head of Product Marketing
Libraries, Frameworks & Software Standards
1 7 (17.07%) React
2 6 (14.63%) .NET
2 6 (14.63%) CSS
2 6 (14.63%) HTML
3 5 (12.20%) HTML5
3 5 (12.20%) REST
3 5 (12.20%) RESTful
4 1 (2.44%) AngularJS
4 1 (2.44%) GraphQL
4 1 (2.44%) Jest
4 1 (2.44%) Next.js
4 1 (2.44%) Redux
4 1 (2.44%) Tailwind CSS
Miscellaneous
1 5 (12.20%) Social Media
2 3 (7.32%) NHS
2 3 (7.32%) Onboarding
3 2 (4.88%) Blog
3 2 (4.88%) Data Centre
3 2 (4.88%) Data Protection Act
3 2 (4.88%) Management Information System
3 2 (4.88%) Self-Motivation
4 1 (2.44%) Distributed Denial-of-Service
4 1 (2.44%) Enterprise Software
Operating Systems
1 1 (2.44%) Android
1 1 (2.44%) Apple iOS
1 1 (2.44%) Windows
1 1 (2.44%) Windows Server
Processes & Methodologies
1 11 (26.83%) CRM
2 9 (21.95%) Agile
2 9 (21.95%) Analytics
2 9 (21.95%) B2C
2 9 (21.95%) Marketing Strategy
3 8 (19.51%) Customer Engagement
4 7 (17.07%) Business Development
4 7 (17.07%) Front End Development
4 7 (17.07%) Lead Generation
5 6 (14.63%) B2B Marketing
5 6 (14.63%) Performance Metrics
6 5 (12.20%) API Development
6 5 (12.20%) Code Quality
6 5 (12.20%) Content Marketing
6 5 (12.20%) Marketing Automation
6 5 (12.20%) Pay per click
6 5 (12.20%) Product Marketing
6 5 (12.20%) Product Strategy
6 5 (12.20%) Sales Enablement
6 5 (12.20%) Value Proposition
Programming Languages
1 6 (14.63%) JavaScript
2 4 (9.76%) SQL
3 2 (4.88%) Bicep
3 2 (4.88%) PowerShell
3 2 (4.88%) TypeScript
Qualifications
1 3 (7.32%) Degree
2 2 (4.88%) Azure Certification
2 2 (4.88%) CISM
2 2 (4.88%) CISSP
2 2 (4.88%) DBS Check
3 1 (2.44%) CCNA
3 1 (2.44%) Cisco Certification
Quality Assurance & Compliance
1 2 (4.88%) ISO/IEC 27001
1 2 (4.88%) NIST
2 1 (2.44%) GDPR
2 1 (2.44%) PCI DSS
System Software
1 2 (4.88%) Virtual Machines
2 1 (2.44%) Hyper-V
Systems Management
1 2 (4.88%) Single Sign-On
Vendors
1 11 (26.83%) Microsoft
2 4 (9.76%) Google
3 2 (4.88%) Databricks
3 2 (4.88%) Meraki
3 2 (4.88%) Salesforce
4 1 (2.44%) Cisco
4 1 (2.44%) Datto
4 1 (2.44%) Draytek
4 1 (2.44%) HubSpot
4 1 (2.44%) Instagram
4 1 (2.44%) Monzo
4 1 (2.44%) NETGEAR
4 1 (2.44%) Revolut
4 1 (2.44%) Samsung
4 1 (2.44%) Ubiquiti
4 1 (2.44%) VMware