Digital Strategy Job Trends in the North West

Digital Strategy
England > North West

The table below provides summary statistics and salary benchmarking for jobs advertised in the North West requiring Digital Strategy skills. It covers permanent job vacancies from the 6 months leading up to 31 December 2025, with comparisons to the same periods in the previous two years.

6 months to
31 Dec 2025
Same period 2024 Same period 2023
Rank 157 131 184
Rank change year-on-year -26 +53 +81
Permanent jobs citing Digital Strategy 26 79 4
As % of all permanent jobs in the North West 0.42% 1.51% 0.10%
As % of the Processes & Methodologies category 0.51% 1.68% 0.12%
Number of salaries quoted 16 19 3
10th Percentile - £55,086 £38,050
25th Percentile £20,000 £57,988 £39,250
Median annual salary (50th Percentile) £35,500 £62,779 £42,500
Median % change year-on-year -43.45% +47.71% -10.71%
75th Percentile £38,500 £66,228 £46,250
90th Percentile £50,750 £66,611 £47,750
England median annual salary £43,085 £63,277 £61,500
% change year-on-year -31.91% +2.89% +10.00%

All Process & Methodology Skills
North West

Digital Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 5,122 4,712 3,458
As % of all permanent jobs advertised in the North West 83.27% 90.23% 89.61%
Number of salaries quoted 2,464 2,332 2,655
10th Percentile £28,000 £32,500 £31,000
25th Percentile £35,000 £40,000 £41,250
Median annual salary (50th Percentile) £50,000 £52,000 £55,000
Median % change year-on-year -3.85% -5.45% -
75th Percentile £65,000 £66,250 £70,000
90th Percentile £80,000 £80,000 £82,548
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Digital Strategy
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing Digital Strategy relative to all permanent IT jobs advertised in the North West.

Digital Strategy job vacancy trend in the North West

Digital Strategy
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Digital Strategy.

Salary distribution trend for jobs in the North West citing Digital Strategy

Digital Strategy
Salary Histogram in the North West

Salary distribution for jobs citing Digital Strategy in the North West over the 6 months to 31 December 2025.

Salary histogram for Digital Strategy in the North West

Digital Strategy
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the North West region over the 6 months to 31 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester +14 19 £35,000 -43.41% 22
Cheshire - 3 £85,000 - 13
Cumbria - 3 £36,000 -
Lancashire -28 1 £62,000 -2.02% 6
Digital Strategy
England

Digital Strategy
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (11.54%) SharePoint
2 1 (3.85%) CMS
2 1 (3.85%) WordPress
Applications
1 3 (11.54%) Microsoft Office
Cloud Services
1 4 (15.38%) Azure
2 3 (11.54%) AWS
2 3 (11.54%) SaaS
3 2 (7.69%) Dynamics 365
4 1 (3.85%) Google Ads
4 1 (3.85%) Google Analytics
4 1 (3.85%) Microsoft 365
4 1 (3.85%) Sprout Social
General
1 11 (42.31%) Marketing
2 10 (38.46%) Finance
3 8 (30.77%) Inclusion and Diversity
3 8 (30.77%) Social Skills
4 6 (23.08%) Public Sector
5 3 (11.54%) Analytical Skills
5 3 (11.54%) Local Government
5 3 (11.54%) Police
6 2 (7.69%) Banking
7 1 (3.85%) Health Technology
7 1 (3.85%) Law
7 1 (3.85%) Retail
Job Titles
1 7 (26.92%) Lead
2 5 (19.23%) Team Leader
3 3 (11.54%) 2nd Line Support
3 3 (11.54%) Enterprise Architecture Director
3 3 (11.54%) Operations Manager
3 3 (11.54%) Support Team Leader
3 3 (11.54%) Web Manager
3 3 (11.54%) WebOps Manager
3 3 (11.54%) Website Manager
4 2 (7.69%) CRM Specialist
4 2 (7.69%) Digital Director
4 2 (7.69%) QA Leader
4 2 (7.69%) QA Team Leader
4 2 (7.69%) Salesforce Specialist
5 1 (3.85%) E-Commerce Director
5 1 (3.85%) Head of Digital
5 1 (3.85%) Head of IT
5 1 (3.85%) SEO Manager
5 1 (3.85%) Social Media Manager
Libraries, Frameworks & Software Standards
1 3 (11.54%) Software Packaging
2 1 (3.85%) CSS
2 1 (3.85%) HTML
Miscellaneous
1 5 (19.23%) Blog
1 5 (19.23%) Social Media
2 3 (11.54%) NHS
3 1 (3.85%) FMCG
3 1 (3.85%) Hybrid Cloud
Operating Systems
1 1 (3.85%) Windows
1 1 (3.85%) Windows Server
Processes & Methodologies
1 9 (34.62%) AI
2 8 (30.77%) Decision-Making
2 8 (30.77%) Strategic Planning
3 7 (26.92%) Data Management
3 7 (26.92%) Stakeholder Engagement
4 6 (23.08%) ITIL
4 6 (23.08%) Migration
4 6 (23.08%) User Experience
5 5 (19.23%) Agile
5 5 (19.23%) Business Strategy
5 5 (19.23%) CRM
5 5 (19.23%) Customer Experience
5 5 (19.23%) Data Strategy
5 5 (19.23%) Data Visualisation
5 5 (19.23%) GTM Strategy
5 5 (19.23%) Visualisation
6 4 (15.38%) Content Strategy
6 4 (15.38%) Digital Marketing
6 4 (15.38%) E-Commerce
6 4 (15.38%) Web Development
Qualifications
1 13 (50.00%) Degree
2 3 (11.54%) AWS Certification
2 3 (11.54%) Azure Certification
2 3 (11.54%) Master's Degree
2 3 (11.54%) MBA
2 3 (11.54%) TOGAF Certification
Quality Assurance & Compliance
1 2 (7.69%) QA
Vendors
1 9 (34.62%) Microsoft
2 2 (7.69%) HubSpot
2 2 (7.69%) Salesforce
2 2 (7.69%) Zoho
3 1 (3.85%) Ahrefs
3 1 (3.85%) Google
3 1 (3.85%) Hootsuite
3 1 (3.85%) Screaming Frog