The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for Market Research skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Market Research over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Market Research
Berkshire / Reading
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 105 125 150
Rank change year-on-year +20 +25  
Permanent jobs citing Market Research 6 6 1
As % of all permanent IT jobs advertised in Reading 0.46% 0.34% 0.044%
As % of the Processes & Methodologies category 0.54% 0.38% 0.051%
Number of salaries quoted 4 2 1
Median salary £37,000 £35,000 £55,000
Median salary % change year-on-year +5.71% -36.36%  
UK excluding London median salary £38,750 £35,500 £50,000
% change year-on-year +9.15% -29.00%  

Market Research is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process and methodology skills.

Process & Methodology Skills
Reading
Permanent job vacancies with a requirement for process and methodology skills 1101 1597 1951
As % of all permanent IT job vacancies advertised in Reading 84.24% 90.38% 85.05%
Number of salaries quoted 886 1244 1416
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £35,000 £35,000 £35,000
10% offered a salary of more than £75,000 £75,000 £70,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Market Research
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Market Research as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Market Research in Reading

Market Research
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Market Research in Reading.

Salary trend for Market Research in Reading

For the 6 months to 26 June 2017, IT jobs citing Market Research also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Market Research.

1 7 (58.33%) Marketing
2 4 (33.33%) Degree
3 3 (25.00%) Finance
3 3 (25.00%) Programme Management
3 3 (25.00%) Microsoft Office
3 3 (25.00%) Microsoft Excel
3 3 (25.00%) Cisco
3 3 (25.00%) Microsoft
3 3 (25.00%) Intranet
3 3 (25.00%) Copywriting
3 3 (25.00%) Social Media
3 3 (25.00%) Microsoft PowerPoint
3 3 (25.00%) Twitter
3 3 (25.00%) Campaign Management
3 3 (25.00%) Marketing Automation
3 3 (25.00%) Global Marketing
4 2 (16.67%) Over-the-Top Content
4 2 (16.67%) Analytical Skills
4 2 (16.67%) Facebook
4 2 (16.67%) Customer Requirements
4 2 (16.67%) Customer Acquisition
4 2 (16.67%) Internet
4 2 (16.67%) Electronics
4 2 (16.67%) Telecoms
4 2 (16.67%) C
4 2 (16.67%) B2B
4 2 (16.67%) CRM
4 2 (16.67%) Business Development
4 2 (16.67%) Competitor Analysis
5 1 (8.33%) Software Testing

Market Research
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (25.00%) Microsoft Excel
1 3 (25.00%) Microsoft Office
1 3 (25.00%) Microsoft PowerPoint
Communications & Networking
1 3 (25.00%) Intranet
2 2 (16.67%) Internet
Development Applications
1 1 (8.33%) JIRA
General
1 7 (58.33%) Marketing
2 3 (25.00%) Finance
3 2 (16.67%) Electronics
3 2 (16.67%) Telecoms
4 1 (8.33%) Retail
Job Titles
1 5 (41.67%) Marketing Manager
2 3 (25.00%) IT Manager
3 2 (16.67%) Consultant
3 2 (16.67%) Enterprise Sales Executive
3 2 (16.67%) Sales Consultant
3 2 (16.67%) Sales Executive
3 2 (16.67%) Senior Sales Executive
3 2 (16.67%) Software Consultant
4 1 (8.33%) CRM Consultant
4 1 (8.33%) Marketing Director
4 1 (8.33%) Product Manager
4 1 (8.33%) QA Manager
Miscellaneous
1 3 (25.00%) Social Media
2 2 (16.67%) Analytical Skills
2 2 (16.67%) Over-the-Top Content
3 1 (8.33%) EPoS
3 1 (8.33%) Xbox
Processes & Methodologies
1 3 (25.00%) Campaign Management
1 3 (25.00%) Copywriting
1 3 (25.00%) Global Marketing
1 3 (25.00%) Marketing Automation
1 3 (25.00%) Programme Management
2 2 (16.67%) B2B
2 2 (16.67%) Business Development
2 2 (16.67%) Competitor Analysis
2 2 (16.67%) CRM
2 2 (16.67%) Customer Acquisition
2 2 (16.67%) Customer Requirements
3 1 (8.33%) Brand Management
3 1 (8.33%) E-Commerce
3 1 (8.33%) Lead Generation
3 1 (8.33%) Marketing Strategy
3 1 (8.33%) SDLC
3 1 (8.33%) Software Testing
3 1 (8.33%) Test Automation
3 1 (8.33%) Test Strategy
3 1 (8.33%) User Stories
Programming Languages
1 2 (16.67%) C
Qualifications
1 4 (33.33%) Degree
Quality Assurance & Compliance
1 1 (8.33%) QA
Vendors
1 3 (25.00%) Cisco
1 3 (25.00%) Microsoft
1 3 (25.00%) Twitter
2 2 (16.67%) Facebook