Digital Analytics Analyst Job Trends in the UK excluding London

Digital Analytics Analyst
UK > UK excluding London

The median Digital Analytics Analyst salary in the UK excluding London is £40,000 per year, according to job vacancies posted during the 6 months leading to 1 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
1 Jan 2026
Same period 2025 Same period 2024
Rank 509 577 -
Rank change year-on-year +68 - -
Permanent jobs requiring a Digital Analytics Analyst 8 3 0
As % of all permanent jobs in the UK excluding London 0.019% 0.008% -
As % of the Job Titles category 0.021% 0.009% -
Number of salaries quoted 8 3 0
10th Percentile - - -
25th Percentile £37,500 £38,750 -
Median annual salary (50th Percentile) £40,000 £42,500 -
Median % change year-on-year -5.88% - -
75th Percentile £42,500 £46,250 -
90th Percentile - - -
UK median annual salary £40,000 £42,500 -
% change year-on-year -5.88% - -

All Permanent IT Job Roles
UK excluding London

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the UK excluding London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK excluding London with a recognized job title 37,897 34,703 29,304
% of permanent jobs with a recognized job title 90.34% 93.14% 95.30%
Number of salaries quoted 22,949 17,250 22,189
10th Percentile £28,000 £31,250 £28,000
25th Percentile £34,750 £40,000 £37,500
Median annual salary (50th Percentile) £50,000 £52,500 £50,000
Median % change year-on-year -4.76% +5.00% -4.76%
75th Percentile £65,000 £68,750 £66,250
90th Percentile £80,000 £82,500 £80,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -

Digital Analytics Analyst
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings featuring 'Digital Analytics Analyst' in the job title relative to all permanent IT jobs advertised in the UK excluding London.

Digital Analytics Analyst job vacancy trend in the UK excluding London

Digital Analytics Analyst
Salary Trend in the UK excluding London

Salary distribution trend for Digital Analytics Analyst job vacancies in the UK excluding London.

Salary distribution trend for Digital Analytics Analyst job vacancies in the UK excluding London

Digital Analytics Analyst
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics Analyst within the UK excluding London region over the 6 months to 1 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Midlands +26 8 £40,000 -5.88%
East Midlands -2 8 £40,000 -5.88%
Digital Analytics Analyst
UK

Digital Analytics Analyst Skill Set
Top 26 Co-Occurring Skills & Capabilities in the UK excluding London

For the 6 months to 1 January 2026, Digital Analytics Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the UK excluding London region featuring Digital Analytics Analyst in the job title.

1 8 (100.00%) A/B Testing
1 8 (100.00%) Analytics
1 8 (100.00%) Business Intelligence
1 8 (100.00%) Continuous Improvement
1 8 (100.00%) CRM
1 8 (100.00%) Customer Acquisition
1 8 (100.00%) Customer Experience
1 8 (100.00%) Data Science
1 8 (100.00%) Data Visualisation
1 8 (100.00%) Decision-Making
1 8 (100.00%) Degree
1 8 (100.00%) Digital Analytics
1 8 (100.00%) Economics
1 8 (100.00%) Lead Generation
1 8 (100.00%) Microsoft Excel
1 8 (100.00%) Numerate Degree
1 8 (100.00%) Power BI
1 8 (100.00%) Power Platform
1 8 (100.00%) Python
1 8 (100.00%) Salesforce
1 8 (100.00%) SQL
1 8 (100.00%) Statistical Analysis
1 8 (100.00%) Statistics
1 8 (100.00%) Tableau
1 8 (100.00%) Visualisation
2 4 (50.00%) Collaborative Working

Digital Analytics Analyst Skill Set
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 8 (100.00%) Microsoft Excel
Cloud Services
1 8 (100.00%) Power Platform
Database & Business Intelligence
1 8 (100.00%) Power BI
1 8 (100.00%) Tableau
General
1 8 (100.00%) Finance
1 8 (100.00%) Marketing
Processes & Methodologies
1 8 (100.00%) A/B Testing
1 8 (100.00%) Analytics
1 8 (100.00%) Business Intelligence
1 8 (100.00%) Continuous Improvement
1 8 (100.00%) CRM
1 8 (100.00%) Customer Acquisition
1 8 (100.00%) Customer Experience
1 8 (100.00%) Data Science
1 8 (100.00%) Data Visualisation
1 8 (100.00%) Decision-Making
1 8 (100.00%) Digital Analytics
1 8 (100.00%) Economics
1 8 (100.00%) Lead Generation
1 8 (100.00%) Statistical Analysis
1 8 (100.00%) Statistics
1 8 (100.00%) Visualisation
2 4 (50.00%) Collaborative Working
Programming Languages
1 8 (100.00%) Python
1 8 (100.00%) SQL
Qualifications
1 8 (100.00%) Degree
1 8 (100.00%) Numerate Degree
Vendors
1 8 (100.00%) Salesforce