Period
to 5 April 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the UK excluding London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 5 April 2020 with a comparison to the same period over the previous 2 years.

Marketing
UK > UK excluding London
6 months to
5 Apr 2020
Same period 2019 Same period 2018
Rank 83 63 62
Rank change year-on-year -20 -1 -3
Permanent jobs citing Marketing 2,271 3,672 4,594
As % of all permanent jobs advertised in the UK excluding London 3.48% 4.38% 4.46%
As % of the General category 10.31% 12.74% 11.78%
Number of salaries quoted 1,945 3,030 3,804
Median annual salary £45,000 £45,000 £40,000
Median salary % change year-on-year - +12.50% -
10th Percentile £27,500 £26,250 £25,000
90th Percentile £77,500 £73,300 £68,750
UK median annual salary £50,000 £50,000 £45,000
% change year-on-year - +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the UK excluding London with a requirement for common skills.

All General Skills
UK excluding London
Permanent vacancies with a requirement for common skills 22,035 28,815 39,011
As % of all permanent IT jobs advertised in the UK excluding London 33.79% 34.34% 37.85%
Number of salaries quoted 16,096 21,219 30,135
Median annual salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.56% - +5.88%
10th Percentile £28,000 £26,750 £26,250
90th Percentile £75,000 £71,800 £68,750
UK median annual salary £57,000 £55,000 £50,000
% change year-on-year +3.64% +10.00% -

Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing in the UK excluding London

Marketing
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Marketing in the UK excluding London.

Salary trend for Marketing in the UK excluding London

Marketing
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Marketing in the UK excluding London over the 6 months to 5 April 2020.

Salary histogram for Marketing in the UK excluding London

Marketing
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK excluding London region over the 6 months to 5 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East -16 723 £50,000 +5.26% 91
North of England +1 534 £45,000 +2.27% 143
South West -22 405 £45,000 - 53
East of England +23 252 £50,000 - 42
Midlands -56 233 £40,000 - 51
Yorkshire +37 230 £45,000 +12.50% 41
North West -39 223 £45,000 -3.23% 89
West Midlands -36 128 £42,500 +6.25% 36
East Midlands -48 106 £40,000 +5.26% 15
North East +56 83 £47,500 +22.58% 13
Scotland -26 81 £47,500 +3.26% 20
Wales -31 37 £34,500 -16.36% 16
Northern Ireland +28 12 £45,000 +73.08% 3
South Coast - 2 £67,500 -
Channel Islands - 1 £47,500 -
Marketing
UK

For the 6 months to 5 April 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the UK excluding London region with a requirement for Marketing.

1 663 (29.19%) Agile Software Development
2 607 (26.73%) Finance
3 548 (24.13%) Digital Marketing
4 486 (21.40%) JavaScript
5 439 (19.33%) Business Intelligence
6 392 (17.26%) SQL
7 349 (15.37%) SAP
8 348 (15.32%) HTML
9 335 (14.75%) CSS
10 331 (14.58%) PHP
11 326 (14.35%) Microsoft
12 320 (14.09%) Degree
13 308 (13.56%) Telecoms
14 303 (13.34%) Manufacturing
15 302 (13.30%) Public Sector
16 294 (12.95%) Analytical Skills
17 292 (12.86%) CRM
18 289 (12.73%) Analytics
19 265 (11.67%) Problem-Solving
20 264 (11.62%) Python
20 264 (11.62%) Programme Management
21 263 (11.58%) Electronics
22 241 (10.61%) SaaS
23 239 (10.52%) User Experience
24 212 (9.34%) E-Commerce
25 207 (9.11%) Scrum
26 201 (8.85%) MySQL
27 197 (8.67%) C#
28 194 (8.54%) .NET
29 183 (8.06%) Git (software)

Marketing
Co-occurring IT Skills in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 119 (5.24%) CMS
2 106 (4.67%) WordPress
3 40 (1.76%) SharePoint
4 33 (1.45%) Apache
5 29 (1.28%) SAS
6 22 (0.97%) nginx
7 20 (0.88%) MS Exchange
8 19 (0.84%) Drupal
8 19 (0.84%) Elasticsearch
9 18 (0.79%) Apache Spark
10 15 (0.66%) Confluence
11 14 (0.62%) JBoss
12 12 (0.53%) Exchange Server 2007
12 12 (0.53%) Exchange Server 2013
13 11 (0.48%) Tomcat
14 10 (0.44%) Alfresco
15 9 (0.40%) IIS
15 9 (0.40%) Umbraco
16 8 (0.35%) EPiServer
16 8 (0.35%) Sitecore CMS
Applications
1 144 (6.34%) Microsoft Excel
2 121 (5.33%) Microsoft Office
3 70 (3.08%) Microsoft PowerPoint
4 45 (1.98%) Photoshop
5 29 (1.28%) Sketch
6 21 (0.92%) Adobe Creative Suite
7 15 (0.66%) Adobe Illustrator
8 11 (0.48%) InVision
8 11 (0.48%) Microsoft Project
8 11 (0.48%) MS Visio
9 10 (0.44%) InDesign
10 7 (0.31%) Adobe XD
11 6 (0.26%) GIMP
11 6 (0.26%) SPSS
12 4 (0.18%) Acrobat
13 2 (0.088%) Adobe After Effects
13 2 (0.088%) Adobe Captivate
13 2 (0.088%) Zeplin
14 1 (0.044%) Chatbot
14 1 (0.044%) Marvel
Business Applications
1 53 (2.33%) Magento
2 35 (1.54%) Dynamics CRM
3 24 (1.06%) Adobe Campaign
4 20 (0.88%) SAP CRM
5 14 (0.62%) Dynamics NAV
6 13 (0.57%) Salesforce.com CRM
6 13 (0.57%) SAP ERP
7 12 (0.53%) Oracle CRM
8 11 (0.48%) Shopify
9 10 (0.44%) Cognos Business Intelligence
10 8 (0.35%) SAP CO
10 8 (0.35%) SAP FI
10 8 (0.35%) SAP FI/CO
11 7 (0.31%) Eloqua
12 6 (0.26%) NetSuite
12 6 (0.26%) Oracle Applications
12 6 (0.26%) Oracle ERP
12 6 (0.26%) Raiser's Edge
13 5 (0.22%) SAP IS-U
13 5 (0.22%) Unica
Cloud Services
1 241 (10.61%) SaaS
2 181 (7.97%) Azure
3 126 (5.55%) AWS
4 114 (5.02%) Power Platform
5 105 (4.62%) Google Analytics
6 60 (2.64%) Office 365
7 46 (2.03%) PaaS
8 40 (1.76%) Cloud Computing
9 29 (1.28%) Serverless
10 28 (1.23%) Dynamics 365
10 28 (1.23%) Oracle CX
11 27 (1.19%) Adobe Analytics
12 26 (1.14%) AdWords
12 26 (1.14%) Salesforce Service Cloud
13 22 (0.97%) GCP
14 20 (0.88%) Salesforce Sales Cloud
15 18 (0.79%) Azure Data Factory
15 18 (0.79%) Oracle Service Cloud
16 16 (0.70%) GitHub
17 15 (0.66%) Azure Functions
Communications & Networking
1 55 (2.42%) Internet
2 27 (1.19%) Wireless
3 22 (0.97%) Firewall
4 21 (0.92%) TCP/IP
5 14 (0.62%) DNS
6 13 (0.57%) Bluetooth
7 12 (0.53%) DHCP
8 11 (0.48%) HTTP
8 11 (0.48%) Unified Communications
8 11 (0.48%) WAN
9 10 (0.44%) X.509
10 9 (0.40%) SMS
10 9 (0.40%) VLAN
10 9 (0.40%) VoIP
10 9 (0.40%) Wi-Fi
11 8 (0.35%) SSH
12 7 (0.31%) Network Security
12 7 (0.31%) VPN
13 6 (0.26%) Cisco ASA
13 6 (0.26%) Skype
Database & Business Intelligence
1 201 (8.85%) MySQL
2 173 (7.62%) SQL Server
3 111 (4.89%) Power BI
4 87 (3.83%) PostgreSQL
5 76 (3.35%) Redis
6 66 (2.91%) Big Data
7 53 (2.33%) Data Warehouse
8 41 (1.81%) SQL Server Integration Services
9 39 (1.72%) NoSQL
10 38 (1.67%) SQL Server Reporting Services
11 31 (1.37%) MongoDB
12 29 (1.28%) Hadoop
13 24 (1.06%) SQL Server Analysis Services
14 21 (0.92%) Oracle Reports
15 20 (0.88%) Amazon Redshift
16 19 (0.84%) Azure SQL Database
17 18 (0.79%) Data Mining
18 16 (0.70%) QlikView
19 15 (0.66%) SQL Server 2008
20 14 (0.62%) Relational Database
Development Applications
1 183 (8.06%) Git (software)
2 60 (2.64%) JIRA
3 49 (2.16%) Team Foundation Server
4 42 (1.85%) Selenium
5 36 (1.59%) Visual Studio
6 35 (1.54%) webpack
7 33 (1.45%) PHPUnit
8 27 (1.19%) Jenkins
9 25 (1.10%) gulp
9 25 (1.10%) Subversion
10 22 (0.97%) Bitbucket
11 21 (0.92%) Babel
12 18 (0.79%) Axure RP
13 16 (0.70%) Grunt
14 10 (0.44%) JMeter
14 10 (0.44%) JUnit
14 10 (0.44%) SpecFlow
14 10 (0.44%) Visual Studio Team System
15 7 (0.31%) Rational DOORS
15 7 (0.31%) Visual Studio Code
General
1 607 (26.73%) Finance
2 308 (13.56%) Telecoms
3 303 (13.34%) Manufacturing
4 302 (13.30%) Public Sector
5 263 (11.58%) Electronics
6 149 (6.56%) Retail
7 60 (2.64%) Legal
8 48 (2.11%) Advertising
9 47 (2.07%) Games
10 28 (1.23%) Automotive
11 18 (0.79%) Banking
12 16 (0.70%) Law
12 16 (0.70%) Spanish Language
13 12 (0.53%) Aerospace
14 11 (0.48%) Billing
14 11 (0.48%) Pharmaceutical
15 10 (0.44%) Publishing
16 8 (0.35%) Local Government
17 6 (0.26%) Brand Awareness
18 4 (0.18%) Korean Language
Job Titles
1 570 (25.10%) Developer
2 255 (11.23%) Analyst
3 121 (5.33%) Consultant
4 109 (4.80%) Architect
5 105 (4.62%) Product Manager
6 102 (4.49%) PHP Developer
7 92 (4.05%) Software Engineer
8 91 (4.01%) Senior Developer
9 90 (3.96%) Designer
10 88 (3.87%) Front End Developer (Client-Side Developer)
11 81 (3.57%) .NET Developer
12 80 (3.52%) Software Developer
13 76 (3.35%) Web Developer
14 62 (2.73%) Data Analyst
15 61 (2.69%) Business Analyst
16 57 (2.51%) Project Manager
17 54 (2.38%) Full Stack Developer
17 54 (2.38%) UX Designer
18 52 (2.29%) C# Developer
19 49 (2.16%) Junior
Libraries, Frameworks & Software Standards
1 348 (15.32%) HTML
2 335 (14.75%) CSS
3 194 (8.54%) .NET
4 160 (7.05%) jQuery
5 127 (5.59%) REST
6 121 (5.33%) AngularJS
7 115 (5.06%) React
8 105 (4.62%) Web Services
9 94 (4.14%) ASP.NET
10 92 (4.05%) HTML5
11 88 (3.87%) Node.js
12 82 (3.61%) Laravel
13 79 (3.48%) Sass
14 77 (3.39%) CSS3
14 77 (3.39%) Symfony
15 70 (3.08%) Redux
16 67 (2.95%) SOAP
17 59 (2.60%) Vue.js
18 53 (2.33%) .NET Core
18 53 (2.33%) LAMP
Miscellaneous
1 294 (12.95%) Analytical Skills
2 239 (10.52%) User Experience
3 109 (4.80%) Mobile App
4 98 (4.32%) Self-Motivation
5 87 (3.83%) Greenfield Project
6 85 (3.74%) Management Information System
7 84 (3.70%) Social Media
8 34 (1.50%) Virtual Team
9 31 (1.37%) Marketing Technology
10 27 (1.19%) Driving Licence
10 27 (1.19%) Enterprise Software
10 27 (1.19%) Smartphone
11 25 (1.10%) Analytical Mindset
12 24 (1.06%) Algorithms
13 19 (0.84%) Blog
14 15 (0.66%) Graphic Design
15 14 (0.62%) Data Centre
16 12 (0.53%) Linux Command Line
17 11 (0.48%) Animation
17 11 (0.48%) FMCG
Operating Systems
1 138 (6.08%) Linux
2 104 (4.58%) Windows
3 37 (1.63%) Unix
4 34 (1.50%) Windows 10
5 25 (1.10%) Windows Server
6 22 (0.97%) Android
7 21 (0.92%) Apple iOS
8 13 (0.57%) Solaris
9 12 (0.53%) CentOS
10 8 (0.35%) Embedded Linux
11 7 (0.31%) Ubuntu
12 5 (0.22%) Mac OS
13 4 (0.18%) Debian
14 2 (0.088%) Windows Server 2003
14 2 (0.088%) Windows Server 2012
15 1 (0.044%) Amazon Linux
15 1 (0.044%) Red Hat Enterprise Linux
15 1 (0.044%) Windows Server 2008
15 1 (0.044%) Windows Server 2016
15 1 (0.044%) Windows Server 2019
Processes & Methodologies
1 663 (29.19%) Agile Software Development
2 548 (24.13%) Digital Marketing
3 439 (19.33%) Business Intelligence
4 292 (12.86%) CRM
5 289 (12.73%) Analytics
6 265 (11.67%) Problem-Solving
7 264 (11.62%) Programme Management
8 212 (9.34%) E-Commerce
9 207 (9.11%) Scrum
10 179 (7.88%) Software Engineering
11 171 (7.53%) Project Management
12 147 (6.47%) Web Development
13 133 (5.86%) Stakeholder Management
14 129 (5.68%) SEO
15 126 (5.55%) Front End Development
16 123 (5.42%) Decision-Making
17 122 (5.37%) Business Development
18 120 (5.28%) TDD
19 111 (4.89%) DevOps
20 109 (4.80%) Product Roadmap
Programming Languages
1 486 (21.40%) JavaScript
2 392 (17.26%) SQL
3 331 (14.58%) PHP
4 264 (11.62%) Python
5 197 (8.67%) C#
6 142 (6.25%) Java
7 100 (4.40%) C
8 79 (3.48%) C++
9 50 (2.20%) R
10 49 (2.16%) T-SQL
11 38 (1.67%) Lua
12 37 (1.63%) Bash Shell
13 31 (1.37%) ES6
14 27 (1.19%) Ruby
15 26 (1.14%) Embedded C
16 25 (1.10%) TypeScript
17 23 (1.01%) Go
17 23 (1.01%) Shell Script
18 20 (0.88%) PowerShell
19 18 (0.79%) PHP 7
Qualifications
1 320 (14.09%) Degree
2 74 (3.26%) Security Cleared
3 51 (2.25%) SC Cleared
4 23 (1.01%) Computer Science Degree
5 19 (0.84%) Master's Degree
6 18 (0.79%) Analytics IQ
7 13 (0.57%) CISSP
7 13 (0.57%) DV Cleared
8 12 (0.53%) DBS Check
9 11 (0.48%) CESG Certified Professional
9 11 (0.48%) Numerate Degree
9 11 (0.48%) Postgraduate
10 10 (0.44%) CISM
10 10 (0.44%) Microsoft Certification
11 9 (0.40%) ISEB
12 8 (0.35%) CLAS
12 8 (0.35%) IISP
13 7 (0.31%) PMI Certification
14 6 (0.26%) Network+ Certification
15 5 (0.22%) CompTIA Security+
Quality Assurance & Compliance
1 174 (7.66%) QA
2 30 (1.32%) GDPR
3 22 (0.97%) Data Quality
4 20 (0.88%) ISO/IEC 27001
5 15 (0.66%) SLA
6 12 (0.53%) PMO
7 9 (0.40%) HMG Security Policy Framework
7 9 (0.40%) ISO/IEC 20000
8 8 (0.35%) GMP
8 8 (0.35%) PCI DSS
8 8 (0.35%) RMADS
9 6 (0.26%) ISO 26262
9 6 (0.26%) ISO/IEC 15288
10 5 (0.22%) Actionable Recommendations
11 3 (0.13%) JSP 440
11 3 (0.13%) WCAG
12 2 (0.088%) Cyber Essentials
12 2 (0.088%) DICOM
12 2 (0.088%) HL7
13 1 (0.044%) COBIT
System Software
1 75 (3.30%) Active Directory
1 75 (3.30%) Docker
2 38 (1.67%) VMware Infrastructure
3 23 (1.01%) Hyper-V
4 21 (0.92%) Firmware
5 12 (0.53%) VMware ESXi
6 9 (0.40%) Virtual Desktop
6 9 (0.40%) Virtual Machines
6 9 (0.40%) vSphere
7 8 (0.35%) XenApp
8 7 (0.31%) Microsoft App-V
9 6 (0.26%) KVM
10 5 (0.22%) XenDesktop
11 4 (0.18%) BitLocker
12 3 (0.13%) Terminal Services
13 1 (0.044%) Apache Flume
13 1 (0.044%) NFS
13 1 (0.044%) Samba
13 1 (0.044%) vCloud
13 1 (0.044%) VirtualBox
Systems Management
1 37 (1.63%) Kubernetes
2 21 (0.92%) Opscode Chef
2 21 (0.92%) WSUS
3 20 (0.88%) Ansible
4 11 (0.48%) Microsoft Intune
5 10 (0.44%) Terraform
6 9 (0.40%) AirWatch
7 8 (0.35%) Puppet
8 7 (0.31%) Microsoft Data Protection Manager
8 7 (0.31%) SCOrch
9 6 (0.26%) cPanel
9 6 (0.26%) HP Quality Center
9 6 (0.26%) Nagios
9 6 (0.26%) SCCM
10 5 (0.22%) EMC NetWorker
10 5 (0.22%) Single Sign-On
11 4 (0.18%) EnCase
11 4 (0.18%) SCDPM
11 4 (0.18%) SCSM
11 4 (0.18%) SCVMM
Vendors
1 349 (15.37%) SAP
2 326 (14.35%) Microsoft
3 163 (7.18%) Salesforce.com
4 141 (6.21%) Google
5 117 (5.15%) Oracle
6 110 (4.84%) Adobe
7 78 (3.43%) Tableau
8 62 (2.73%) VMware
9 51 (2.25%) IBM
10 30 (1.32%) Facebook
11 24 (1.06%) Salesforce Marketing Cloud
12 23 (1.01%) Cisco
12 23 (1.01%) Citrix
12 23 (1.01%) Pardot
13 21 (0.92%) Dell
14 17 (0.75%) Red Hat
15 16 (0.70%) MuleSoft
16 14 (0.62%) hybris
16 14 (0.62%) Informatica
16 14 (0.62%) Marketo