Period
to 6 August 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the UK excluding London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 6 August 2020 with a comparison to the same period over the previous 2 years.

Marketing
UK > UK excluding London
6 months to
6 Aug 2020
Same period 2019 Same period 2018
Rank 96 73 59
Rank change year-on-year -23 -14 -12
Permanent jobs citing Marketing 1,108 3,348 4,561
As % of all permanent jobs advertised in the UK excluding London 3.04% 4.07% 4.70%
As % of the General category 9.37% 11.90% 12.36%
Number of salaries quoted 988 2,860 3,818
Median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% +6.25%
10th Percentile £27,500 £26,250 £25,000
90th Percentile £75,000 £71,250 £70,000
UK median annual salary £52,500 £50,000 £45,000
% change year-on-year +5.00% +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the UK excluding London with a requirement for common skills.

All General Skills
UK excluding London
Permanent vacancies with a requirement for common skills 11,821 28,125 36,910
As % of all permanent IT jobs advertised in the UK excluding London 32.45% 34.16% 38.00%
Number of salaries quoted 8,743 20,348 28,256
Median annual salary £50,000 £46,500 £45,000
Median salary % change year-on-year +7.53% +3.33% +5.88%
10th Percentile £30,000 £27,000 £26,250
90th Percentile £75,000 £72,500 £70,000
UK median annual salary £59,254 £55,000 £52,500
% change year-on-year +7.73% +4.76% +5.00%

Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing in the UK excluding London

Marketing
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Marketing in the UK excluding London.

Salary trend for Marketing in the UK excluding London

Marketing
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Marketing in the UK excluding London over the 6 months to 6 August 2020.

Salary histogram for Marketing in the UK excluding London

Marketing
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK excluding London region over the 6 months to 6 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East -21 334 £50,000 - 73
North of England -3 312 £47,500 +11.76% 78
South West -17 208 £47,500 +7.95% 45
North West -21 156 £52,500 +16.67% 37
Yorkshire +34 124 £43,000 +1.18% 33
Midlands -24 124 £40,000 - 30
West Midlands -22 76 £43,000 +7.50% 20
East of England -17 72 £44,000 -12.00% 41
East Midlands -1 48 £37,500 -6.25% 10
North East +19 33 £46,250 +5.71% 8
Scotland -15 28 £50,000 +1.52% 10
Wales -1 20 £45,000 +5.88% 3
Northern Ireland +29 9 £45,000 +73.08% 1
Isle of Man - 2 £27,500 -
Channel Islands - 1 £47,500 -
Marketing
UK

For the 6 months to 6 August 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the UK excluding London region with a requirement for Marketing.

1 320 (28.88%) Agile Software Development
2 300 (27.08%) Finance
3 271 (24.46%) JavaScript
4 264 (23.83%) Digital Marketing
5 231 (20.85%) HTML
6 228 (20.58%) CSS
7 173 (15.61%) Business Intelligence
8 161 (14.53%) SAP
9 159 (14.35%) User Experience
9 159 (14.35%) Analytical Skills
10 158 (14.26%) Degree
11 156 (14.08%) SQL
12 155 (13.99%) PHP
13 140 (12.64%) Telecoms
14 137 (12.36%) Problem-Solving
15 135 (12.18%) Manufacturing
16 130 (11.73%) Analytics
17 121 (10.92%) Programme Management
18 117 (10.56%) Public Sector
19 115 (10.38%) Electronics
19 115 (10.38%) Microsoft
19 115 (10.38%) Git (software)
20 114 (10.29%) Python
21 110 (9.93%) CRM
22 109 (9.84%) Scrum
23 105 (9.48%) Web Development
24 97 (8.75%) MySQL
25 95 (8.57%) QA
26 91 (8.21%) Software Engineering
27 90 (8.12%) Front End Development

Marketing
Co-occurring IT Skills in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 63 (5.69%) CMS
2 51 (4.60%) WordPress
3 21 (1.90%) Apache
4 18 (1.62%) SAS
5 17 (1.53%) Apache Spark
6 11 (0.99%) nginx
7 10 (0.90%) SharePoint
8 9 (0.81%) Drupal
9 8 (0.72%) Elasticsearch
10 7 (0.63%) Confluence
10 7 (0.63%) MS Exchange
11 6 (0.54%) Jupyter
12 5 (0.45%) Moodle
12 5 (0.45%) OpenStack
13 4 (0.36%) Adobe Experience Manager
13 4 (0.36%) Exchange Server 2007
13 4 (0.36%) Exchange Server 2013
13 4 (0.36%) IIS
14 3 (0.27%) Anypoint
14 3 (0.27%) Oracle SOA Suite
Applications
1 61 (5.51%) Microsoft Excel
2 39 (3.52%) Microsoft Office
3 27 (2.44%) Microsoft PowerPoint
3 27 (2.44%) Photoshop
4 25 (2.26%) Sketch
5 16 (1.44%) Adobe Illustrator
6 12 (1.08%) InVision
7 6 (0.54%) InDesign
7 6 (0.54%) MS Visio
8 4 (0.36%) Adobe Creative Suite
8 4 (0.36%) Microsoft Project
9 3 (0.27%) Adobe After Effects
9 3 (0.27%) Adobe XD
9 3 (0.27%) Marvel
10 2 (0.18%) GIMP
10 2 (0.18%) Zeplin
11 1 (0.090%) Adobe Captivate
11 1 (0.090%) Adobe Premiere
11 1 (0.090%) CINEMA 4D
11 1 (0.090%) Figma
Business Applications
1 28 (2.53%) Magento
2 15 (1.35%) Adobe Campaign
3 13 (1.17%) SAP ERP
4 11 (0.99%) Salesforce.com CRM
5 10 (0.90%) Sparx Enterprise Architect
6 9 (0.81%) Dynamics CRM
6 9 (0.81%) Eloqua
6 9 (0.81%) SAP CRM
7 8 (0.72%) Shopify
8 6 (0.54%) Dynamics NAV
9 5 (0.45%) Maximo
9 5 (0.45%) Oracle CRM
9 5 (0.45%) Oracle ERP
9 5 (0.45%) Raiser's Edge
9 5 (0.45%) SAP IS-U
9 5 (0.45%) TRIRIGA
10 4 (0.36%) SAP CO
10 4 (0.36%) SAP FI
10 4 (0.36%) SAP FI/CO
10 4 (0.36%) SAP S/4HANA
Cloud Services
1 81 (7.31%) Azure
2 61 (5.51%) SaaS
3 57 (5.14%) AWS
4 51 (4.60%) Google Analytics
5 47 (4.24%) Power Platform
6 23 (2.08%) Salesforce Sales Cloud
7 22 (1.99%) Office 365
8 21 (1.90%) Salesforce Service Cloud
9 18 (1.62%) GitHub
10 16 (1.44%) GCP
11 15 (1.35%) Cloud Computing
12 14 (1.26%) Force.com
12 14 (1.26%) PaaS
13 13 (1.17%) Serverless
14 12 (1.08%) Adobe Creative Cloud
15 11 (0.99%) AdWords
16 10 (0.90%) Adobe Analytics
17 7 (0.63%) AWS Lambda
17 7 (0.63%) Dynamics 365
17 7 (0.63%) Google Tag Manager
Communications & Networking
1 38 (3.43%) Internet
2 10 (0.90%) Skype
3 8 (0.72%) DNS
4 7 (0.63%) WAN
5 6 (0.54%) DHCP
6 5 (0.45%) Bluetooth
6 5 (0.45%) Remote Desktop
6 5 (0.45%) Wi-Fi
6 5 (0.45%) Wireless
7 4 (0.36%) Broadband
7 4 (0.36%) PABX
7 4 (0.36%) SMS
7 4 (0.36%) Unified Communications
8 3 (0.27%) Network Security
9 2 (0.18%) Firewall
9 2 (0.18%) Intranet
9 2 (0.18%) LAN
9 2 (0.18%) SSH
9 2 (0.18%) TCP/IP
9 2 (0.18%) ZigBee
Database & Business Intelligence
1 97 (8.75%) MySQL
2 50 (4.51%) SQL Server
3 48 (4.33%) Big Data
4 44 (3.97%) Power BI
5 39 (3.52%) PostgreSQL
6 32 (2.89%) Redis
7 20 (1.81%) Data Warehouse
8 18 (1.62%) Hadoop
8 18 (1.62%) Relational Database
9 15 (1.35%) Data Mining
9 15 (1.35%) SQL Server Reporting Services
10 12 (1.08%) Amazon Redshift
11 11 (0.99%) OLAP
12 10 (0.90%) NoSQL
12 10 (0.90%) SQL Server Integration Services
13 7 (0.63%) Azure SQL Database
14 4 (0.36%) Amazon DynamoDB
14 4 (0.36%) MongoDB
14 4 (0.36%) Oracle Reports
14 4 (0.36%) SAP HANA
Development Applications
1 115 (10.38%) Git (software)
2 37 (3.34%) JIRA
3 26 (2.35%) webpack
4 22 (1.99%) Jenkins
5 15 (1.35%) Bitbucket
5 15 (1.35%) PHPUnit
5 15 (1.35%) Selenium
5 15 (1.35%) Visual Studio
6 14 (1.26%) Axure RP
6 14 (1.26%) gulp
7 12 (1.08%) SpecFlow
8 11 (0.99%) Team Foundation Server
9 10 (0.90%) Grunt
9 10 (0.90%) NUnit
10 8 (0.72%) Babel
10 8 (0.72%) git-flow
11 7 (0.63%) Atlassian Bamboo
12 5 (0.45%) Hudson
12 5 (0.45%) Vagrant
12 5 (0.45%) Visual Studio Code
General
1 300 (27.08%) Finance
2 140 (12.64%) Telecoms
3 135 (12.18%) Manufacturing
4 117 (10.56%) Public Sector
5 115 (10.38%) Electronics
6 69 (6.23%) Retail
7 29 (2.62%) Advertising
8 22 (1.99%) Games
9 20 (1.81%) Local Government
10 17 (1.53%) Legal
11 14 (1.26%) Banking
11 14 (1.26%) Law
12 12 (1.08%) Automotive
13 11 (0.99%) Spanish Language
14 7 (0.63%) Aerospace
14 7 (0.63%) Publishing
15 6 (0.54%) Pharmaceutical
16 5 (0.45%) Brand Awareness
17 4 (0.36%) Billing
17 4 (0.36%) Housing Association
Job Titles
1 288 (25.99%) Developer
2 107 (9.66%) Analyst
3 75 (6.77%) Senior Developer
4 72 (6.50%) Front End Developer (Client-Side Developer)
5 61 (5.51%) Consultant
6 56 (5.05%) PHP Developer
7 53 (4.78%) Product Manager
8 52 (4.69%) Designer
9 49 (4.42%) Architect
10 42 (3.79%) Product Owner
11 41 (3.70%) Software Engineer
12 40 (3.61%) Business Analyst
13 39 (3.52%) Web Developer
14 36 (3.25%) .NET Developer
14 36 (3.25%) UX Designer
15 31 (2.80%) Data Analyst
16 29 (2.62%) Software Developer
17 28 (2.53%) Junior
17 28 (2.53%) Marketing Manager
17 28 (2.53%) Project Manager
Libraries, Frameworks & Software Standards
1 231 (20.85%) HTML
2 228 (20.58%) CSS
3 73 (6.59%) React
4 70 (6.32%) jQuery
5 69 (6.23%) AngularJS
6 68 (6.14%) .NET
7 59 (5.32%) Laravel
8 56 (5.05%) HTML5
9 52 (4.69%) Sass
10 49 (4.42%) Web Services
11 46 (4.15%) Symfony
12 45 (4.06%) Vue.js
13 41 (3.70%) ASP.NET
14 40 (3.61%) Node.js
15 39 (3.52%) CSS3
16 37 (3.34%) REST
17 36 (3.25%) .NET Core
18 35 (3.16%) RESTful
19 30 (2.71%) LAMP
20 29 (2.62%) Twitter Bootstrap
Miscellaneous
1 159 (14.35%) Analytical Skills
1 159 (14.35%) User Experience
2 70 (6.32%) Mobile App
3 55 (4.96%) Self-Motivation
4 43 (3.88%) Management Information System
5 34 (3.07%) Greenfield Project
6 32 (2.89%) Social Media
7 25 (2.26%) Algorithms
8 21 (1.90%) Blog
8 21 (1.90%) Internet of Things
9 20 (1.81%) Virtual Team
10 19 (1.71%) Driving Licence
11 14 (1.26%) Analytical Mindset
12 11 (0.99%) Marketing Technology
13 10 (0.90%) Cloud Native
13 10 (0.90%) FMCG
14 9 (0.81%) Graphic Design
15 8 (0.72%) NHS
16 7 (0.63%) Smartphone
17 5 (0.45%) Video\Live Streaming
Operating Systems
1 63 (5.69%) Linux
2 28 (2.53%) Windows
3 14 (1.26%) Windows 10
4 13 (1.17%) Windows Server
5 11 (0.99%) Android
6 9 (0.81%) Apple iOS
6 9 (0.81%) Unix
7 8 (0.72%) CentOS
8 6 (0.54%) Ubuntu
9 4 (0.36%) Debian
10 3 (0.27%) Embedded Linux
11 1 (0.090%) Android TV
11 1 (0.090%) HPUX
11 1 (0.090%) Mac OS X
11 1 (0.090%) Windows Server 2003
11 1 (0.090%) Windows Server 2019
Processes & Methodologies
1 320 (28.88%) Agile Software Development
2 264 (23.83%) Digital Marketing
3 173 (15.61%) Business Intelligence
4 137 (12.36%) Problem-Solving
5 130 (11.73%) Analytics
6 121 (10.92%) Programme Management
7 110 (9.93%) CRM
8 109 (9.84%) Scrum
9 105 (9.48%) Web Development
10 91 (8.21%) Software Engineering
11 90 (8.12%) Front End Development
12 89 (8.03%) E-Commerce
13 88 (7.94%) Project Management
14 83 (7.49%) Stakeholder Management
15 81 (7.31%) DevOps
16 71 (6.41%) SEO
17 69 (6.23%) Product Management
18 57 (5.14%) Mentoring
19 56 (5.05%) Product Marketing
20 54 (4.87%) Continuous Integration
Programming Languages
1 271 (24.46%) JavaScript
2 156 (14.08%) SQL
3 155 (13.99%) PHP
4 114 (10.29%) Python
5 77 (6.95%) C#
6 46 (4.15%) Java
7 39 (3.52%) C
8 27 (2.44%) C++
9 21 (1.90%) TypeScript
10 20 (1.81%) T-SQL
11 18 (1.62%) ES6
11 18 (1.62%) R
12 17 (1.53%) Bash Shell
13 15 (1.35%) Ruby
14 14 (1.26%) Go
14 14 (1.26%) PHP 5
14 14 (1.26%) PHP 7
15 11 (0.99%) Lua
16 7 (0.63%) Apex Code
17 6 (0.54%) Embedded C
Qualifications
1 158 (14.26%) Degree
2 34 (3.07%) Security Cleared
3 13 (1.17%) Computer Science Degree
4 12 (1.08%) Numerate Degree
5 9 (0.81%) Master's Degree
6 7 (0.63%) Analytics IQ
6 7 (0.63%) Microsoft Certification
6 7 (0.63%) SC Cleared
7 6 (0.54%) MBA
7 6 (0.54%) MCSE
8 5 (0.45%) MCSA
9 4 (0.36%) ISEB
9 4 (0.36%) PMI Certification
10 3 (0.27%) CISSP
10 3 (0.27%) DV Cleared
10 3 (0.27%) HND
10 3 (0.27%) TOGAF Certification
10 3 (0.27%) VMware Certified Professional (VCP)
11 2 (0.18%) APMP
11 2 (0.18%) CRISC
Quality Assurance & Compliance
1 95 (8.57%) QA
2 12 (1.08%) Data Quality
3 11 (0.99%) GDPR
4 7 (0.63%) SLA
5 6 (0.54%) ISO/IEC 27001
6 5 (0.45%) PMO
7 4 (0.36%) ISO 26262
7 4 (0.36%) ISO/IEC 20000
8 1 (0.090%) GMP
8 1 (0.090%) Government Security Classifications
8 1 (0.090%) HMG Security Policy Framework
8 1 (0.090%) IEC 62304
8 1 (0.090%) ISO 13485
8 1 (0.090%) JSP 440
8 1 (0.090%) NIST
System Software
1 53 (4.78%) Docker
2 19 (1.71%) Hyper-V
3 18 (1.62%) Active Directory
4 13 (1.17%) VMware Infrastructure
5 8 (0.72%) Firmware
5 8 (0.72%) VMware ESXi
6 6 (0.54%) KVM
7 3 (0.27%) vSphere
7 3 (0.27%) XenApp
8 1 (0.090%) Apache Flume
8 1 (0.090%) NFS
8 1 (0.090%) pfSense
8 1 (0.090%) Samba
Systems Management
1 39 (3.52%) Kubernetes
2 16 (1.44%) Terraform
3 11 (0.99%) Opscode Chef
4 10 (0.90%) WSUS
5 7 (0.63%) Ansible
6 5 (0.45%) Consul
6 5 (0.45%) Docker Swarm
6 5 (0.45%) EMC NetWorker
6 5 (0.45%) Nagios
6 5 (0.45%) Packer
6 5 (0.45%) Puppet
7 4 (0.36%) Single Sign-On
8 3 (0.27%) Microsoft Clustering
9 2 (0.18%) Hadoop YARN
9 2 (0.18%) Prometheus
9 2 (0.18%) SCCM
10 1 (0.090%) HAProxy
10 1 (0.090%) HP ALM
10 1 (0.090%) Oozie
10 1 (0.090%) Rancher
Vendors
1 161 (14.53%) SAP
2 115 (10.38%) Microsoft
3 89 (8.03%) Salesforce.com
4 74 (6.68%) Google
5 62 (5.60%) Adobe
6 31 (2.80%) Oracle
7 29 (2.62%) Tableau
8 24 (2.17%) VMware
9 20 (1.81%) Salesforce Marketing Cloud
10 16 (1.44%) Pardot
11 15 (1.35%) IBM
12 14 (1.26%) Zend
13 13 (1.17%) Atlassian
13 13 (1.17%) Marketo
14 12 (1.08%) Dell
15 11 (0.99%) Citrix
15 11 (0.99%) HubSpot
16 10 (0.90%) BiZZdesign
16 10 (0.90%) Cisco
16 10 (0.90%) Sparx