Period
to 15 January 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the UK excluding London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 15 January 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK > UK excluding London
6 months to
15 Jan 2021
Same period 2020 Same period 2019
Rank 64 70 63
Rank change year-on-year +6 -7 -1
Permanent jobs citing Marketing 1,524 2,770 3,658
As % of all permanent jobs advertised in the UK excluding London 4.32% 3.87% 4.33%
As % of the General category 13.55% 11.48% 12.12%
Number of salaries quoted 1,450 2,497 3,049
Median annual salary £45,000 £45,000 £45,000
10th Percentile £27,500 £27,500 £25,600
90th Percentile £75,000 £73,750 £75,000
UK median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +7.53%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the UK excluding London with a requirement for common skills.

All General Skills
UK excluding London
Permanent vacancies with a requirement for common skills 11,246 24,137 30,171
As % of all permanent IT jobs advertised in the UK excluding London 31.87% 33.75% 35.68%
Number of salaries quoted 8,394 17,766 22,672
Median annual salary £48,500 £47,500 £45,000
Median salary % change year-on-year +2.11% +5.56% -
10th Percentile £29,750 £27,500 £26,750
90th Percentile £73,750 £75,000 £72,000
UK median annual salary £60,000 £55,000 £55,000
% change year-on-year +9.09% - +10.00%

Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing in the UK excluding London

Marketing
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Marketing in the UK excluding London.

Salary trend for Marketing in the UK excluding London

Marketing
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Marketing in the UK excluding London over the 6 months to 15 January 2021.

Salary histogram for Marketing in the UK excluding London

Marketing
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK excluding London region over the 6 months to 15 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East +11 459 £47,500 - 96
North of England +1 361 £47,500 +5.56% 137
South West +6 286 £45,000 -5.26% 75
North West +18 197 £57,500 +27.78% 85
Midlands +29 171 £42,500 - 83
Yorkshire -17 135 £44,250 -1.67% 42
Scotland +61 129 £42,500 -5.56% 25
West Midlands +23 96 £50,000 +11.11% 44
East of England -12 90 £38,250 -19.47% 36
East Midlands +36 75 £40,000 -2.44% 39
North East -2 29 £38,500 -18.95% 11
Wales +19 26 £42,250 -0.59% 10
Northern Ireland +17 4 £55,000 -50.00% 4
Marketing
UK

For the 6 months to 15 January 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the UK excluding London region with a requirement for Marketing.

1 521 (34.19%) Digital Marketing
2 444 (29.13%) Agile Software Development
3 403 (26.44%) Finance
4 335 (21.98%) JavaScript
5 326 (21.39%) Business Intelligence
6 296 (19.42%) Telecoms
7 287 (18.83%) SAP
8 286 (18.77%) Manufacturing
9 278 (18.24%) HTML
10 271 (17.78%) CSS
11 268 (17.59%) Public Sector
12 258 (16.93%) Electronics
13 257 (16.86%) Programme Management
14 229 (15.03%) Analytics
15 216 (14.17%) E-Commerce
16 209 (13.71%) User Experience
17 184 (12.07%) SQL
18 180 (11.81%) Analytical Skills
19 170 (11.15%) Microsoft
20 166 (10.89%) Degree
21 165 (10.83%) Git (software)
21 165 (10.83%) Azure
22 160 (10.50%) Scrum
23 157 (10.30%) CRM
24 153 (10.04%) Problem-Solving
25 149 (9.78%) DevOps
26 143 (9.38%) PHP
27 132 (8.66%) AWS
27 132 (8.66%) Web Development
28 128 (8.40%) SaaS

Marketing
Co-occurring IT Skills in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 78 (5.12%) CMS
2 62 (4.07%) WordPress
3 34 (2.23%) Elasticsearch
4 28 (1.84%) SharePoint
5 25 (1.64%) Apache
6 18 (1.18%) Drupal
7 17 (1.12%) MS Exchange
8 16 (1.05%) nginx
9 15 (0.98%) Sitecore CMS
10 13 (0.85%) JBoss
10 13 (0.85%) SAS
10 13 (0.85%) Tomcat
11 12 (0.79%) Mule
11 12 (0.79%) Mule ESB
11 12 (0.79%) Red Hat Fuse
12 11 (0.72%) Exchange Server 2013
12 11 (0.72%) Joomla!
12 11 (0.72%) Oracle SOA Suite
13 10 (0.66%) Apache Spark
14 9 (0.59%) Adobe Experience Manager
Applications
1 43 (2.82%) Microsoft Office
2 42 (2.76%) Microsoft Excel
3 31 (2.03%) Photoshop
4 29 (1.90%) Microsoft PowerPoint
4 29 (1.90%) Sketch
5 24 (1.57%) Adobe Illustrator
6 21 (1.38%) Adobe Creative Suite
7 20 (1.31%) InVision
8 18 (1.18%) Zeplin
9 10 (0.66%) Figma
10 9 (0.59%) Adobe XD
11 3 (0.20%) Adobe After Effects
11 3 (0.20%) InDesign
12 2 (0.13%) Adobe Premiere
12 2 (0.13%) MS Visio
13 1 (0.066%) Acrobat
13 1 (0.066%) Chatbot
13 1 (0.066%) CINEMA 4D
13 1 (0.066%) Microsoft Project
13 1 (0.066%) Spreadsheet
Business Applications
1 43 (2.82%) Magento
2 23 (1.51%) Shopify
3 22 (1.44%) Dynamics CRM
4 12 (0.79%) Oracle EBS
5 10 (0.66%) Adobe Campaign
6 8 (0.52%) Salesforce.com CRM
7 5 (0.33%) JDE OneWorld
7 5 (0.33%) Unica
8 4 (0.26%) Eloqua
8 4 (0.26%) Maximo
8 4 (0.26%) OpenCart
8 4 (0.26%) TRIRIGA
9 3 (0.20%) Dynamics NAV
10 2 (0.13%) Dynamics AX
10 2 (0.13%) NetSuite
10 2 (0.13%) Oracle Applications
10 2 (0.13%) Payment Gateway
10 2 (0.13%) SAP S/4HANA
10 2 (0.13%) Sentinel
11 1 (0.066%) SAP CRM
Cloud Services
1 165 (10.83%) Azure
2 132 (8.66%) AWS
3 128 (8.40%) SaaS
4 68 (4.46%) Google Analytics
5 39 (2.56%) Serverless
6 38 (2.49%) Power Platform
7 37 (2.43%) Office 365
8 30 (1.97%) Amazon EC2
9 27 (1.77%) GitHub
10 24 (1.57%) Salesforce Service Cloud
11 22 (1.44%) Dynamics 365
12 21 (1.38%) Cloud Computing
12 21 (1.38%) Salesforce Sales Cloud
13 17 (1.12%) AWS Lambda
14 16 (1.05%) AdWords
15 15 (0.98%) Amazon SageMaker
16 13 (0.85%) GCP
17 12 (0.79%) Google Tag Manager
18 11 (0.72%) Boomi
18 11 (0.72%) Oracle CX
Communications & Networking
1 27 (1.77%) Internet
2 17 (1.12%) Wi-Fi
3 16 (1.05%) Firewall
4 10 (0.66%) SMS
4 10 (0.66%) WAN
5 9 (0.59%) DNS
5 9 (0.59%) LAN
6 8 (0.52%) Intranet
7 7 (0.46%) IPv4
7 7 (0.46%) Skype
8 6 (0.39%) TCP/IP
8 6 (0.39%) VLAN
9 5 (0.33%) FTP
9 5 (0.33%) VPN
10 4 (0.26%) 802.11
10 4 (0.26%) DHCP
10 4 (0.26%) IPv6
10 4 (0.26%) SSL
10 4 (0.26%) tcpdump
10 4 (0.26%) Wireshark
Database & Business Intelligence
1 115 (7.55%) MySQL
2 93 (6.10%) SQL Server
3 68 (4.46%) Relational Database
4 50 (3.28%) NoSQL
5 38 (2.49%) Tableau
6 35 (2.30%) Power BI
7 30 (1.97%) Redis
8 28 (1.84%) Data Warehouse
9 27 (1.77%) PostgreSQL
10 26 (1.71%) MongoDB
11 18 (1.18%) Amazon DynamoDB
12 16 (1.05%) SQL Server Reporting Services
13 13 (0.85%) RDBMS
14 12 (0.79%) SQL Server Integration Services
15 11 (0.72%) Hadoop
16 10 (0.66%) Amazon RDS
17 8 (0.52%) Data Mining
17 8 (0.52%) QlikView
18 7 (0.46%) Big Data
18 7 (0.46%) Data Lake
Development Applications
1 165 (10.83%) Git (software)
2 55 (3.61%) JIRA
3 46 (3.02%) Team Foundation Server
4 33 (2.17%) Selenium
5 31 (2.03%) Postman
6 24 (1.57%) Visual Studio
7 19 (1.25%) JUnit
8 18 (1.18%) Subversion
9 17 (1.12%) Jenkins
10 16 (1.05%) gulp
11 15 (0.98%) IntelliJ
11 15 (0.98%) WebDriver
12 14 (0.92%) Grunt
12 14 (0.92%) SpecFlow
13 12 (0.79%) Fiddler
13 12 (0.79%) Maven
13 12 (0.79%) SoapUI
14 11 (0.72%) NUnit
15 9 (0.59%) Oracle Forms
15 9 (0.59%) webpack
General
1 403 (26.44%) Finance
2 296 (19.42%) Telecoms
3 286 (18.77%) Manufacturing
4 268 (17.59%) Public Sector
5 258 (16.93%) Electronics
6 89 (5.84%) Retail
7 85 (5.58%) Advertising
8 44 (2.89%) Publishing
9 25 (1.64%) Legal
10 22 (1.44%) Games
11 18 (1.18%) Automotive
12 14 (0.92%) Law
13 12 (0.79%) Back Office
14 7 (0.46%) Aerospace
14 7 (0.46%) Pharmaceutical
15 6 (0.39%) French Language
15 6 (0.39%) German Language
15 6 (0.39%) Local Government
16 5 (0.33%) Banking
16 5 (0.33%) Spanish Language
Job Titles
1 401 (26.31%) Developer
2 130 (8.53%) Analyst
3 96 (6.30%) Front End Developer (Client-Side Developer)
4 94 (6.17%) Consultant
5 82 (5.38%) Senior Developer
6 73 (4.79%) Software Engineer
7 61 (4.00%) Product Manager
7 61 (4.00%) Web Developer
8 56 (3.67%) Marketing Manager
9 54 (3.54%) PHP Developer
10 51 (3.35%) Architect
11 47 (3.08%) Designer
12 42 (2.76%) .NET Developer
13 40 (2.62%) Product Owner
13 40 (2.62%) Project Manager
14 36 (2.36%) Junior
15 34 (2.23%) Administrator
16 33 (2.17%) Java Developer
17 30 (1.97%) Business Analyst
17 30 (1.97%) Software Developer
Libraries, Frameworks & Software Standards
1 278 (18.24%) HTML
2 271 (17.78%) CSS
3 105 (6.89%) AngularJS
4 96 (6.30%) React
5 87 (5.71%) jQuery
6 85 (5.58%) .NET
7 71 (4.66%) Web Services
8 70 (4.59%) REST
9 68 (4.46%) HTML5
10 64 (4.20%) Sass
11 57 (3.74%) Node.js
12 56 (3.67%) RESTful
13 51 (3.35%) Laravel
14 42 (2.76%) ASP.NET
15 41 (2.69%) JSON
16 37 (2.43%) .NET Core
16 37 (2.43%) XML
17 35 (2.30%) CSS3
17 35 (2.30%) Vue.js
18 33 (2.17%) SOAP
Miscellaneous
1 209 (13.71%) User Experience
2 180 (11.81%) Analytical Skills
3 117 (7.68%) Mobile App
4 102 (6.69%) Social Media
5 78 (5.12%) EPoS
6 67 (4.40%) Self-Motivation
7 54 (3.54%) Blog
8 47 (3.08%) Management Information System
9 30 (1.97%) Greenfield Project
10 21 (1.38%) Driving Licence
11 20 (1.31%) Public Cloud
12 18 (1.18%) Data Centre
12 18 (1.18%) Enterprise Software
13 17 (1.12%) Podcast
14 13 (0.85%) Graphic Design
15 12 (0.79%) Wiki
16 11 (0.72%) Client/Server
17 10 (0.66%) Analytical Mindset
17 10 (0.66%) Digital Media
17 10 (0.66%) NHS
Operating Systems
1 125 (8.20%) Linux
2 66 (4.33%) Windows
3 29 (1.90%) CentOS
4 27 (1.77%) Windows Server
5 22 (1.44%) Unix
6 20 (1.31%) Windows 10
7 19 (1.25%) Ubuntu
8 13 (0.85%) Red Hat Enterprise Linux
9 12 (0.79%) Apple iOS
10 6 (0.39%) Windows Server 2012
10 6 (0.39%) Windows Server 2016
11 5 (0.33%) Windows Server 2008
12 3 (0.20%) Android
13 1 (0.066%) Android TV
13 1 (0.066%) Debian
13 1 (0.066%) Embedded Linux
13 1 (0.066%) Mac OS
13 1 (0.066%) Oracle Linux
13 1 (0.066%) Windows 7
13 1 (0.066%) Windows 8
Processes & Methodologies
1 521 (34.19%) Digital Marketing
2 444 (29.13%) Agile Software Development
3 326 (21.39%) Business Intelligence
4 257 (16.86%) Programme Management
5 229 (15.03%) Analytics
6 216 (14.17%) E-Commerce
7 160 (10.50%) Scrum
8 157 (10.30%) CRM
9 153 (10.04%) Problem-Solving
10 149 (9.78%) DevOps
11 132 (8.66%) Web Development
12 123 (8.07%) B2B
13 113 (7.41%) Front End Development
14 112 (7.35%) Project Management
15 109 (7.15%) Software Engineering
16 87 (5.71%) Decision-Making
17 86 (5.64%) Product Management
18 80 (5.25%) SEO
19 75 (4.92%) Stakeholder Management
20 74 (4.86%) Business Development
Programming Languages
1 335 (21.98%) JavaScript
2 184 (12.07%) SQL
3 143 (9.38%) PHP
4 126 (8.27%) C#
5 115 (7.55%) Python
6 84 (5.51%) Java
7 38 (2.49%) TypeScript
8 30 (1.97%) Bash Shell
9 28 (1.84%) C++
10 26 (1.71%) C
11 25 (1.64%) T-SQL
12 24 (1.57%) Shell Script
13 20 (1.31%) Apex Code
13 20 (1.31%) ES6
14 17 (1.12%) Go
15 14 (0.92%) PowerShell
15 14 (0.92%) R
16 12 (0.79%) Ruby
17 9 (0.59%) Objective-C
17 9 (0.59%) PHP 5
Qualifications
1 166 (10.89%) Degree
2 55 (3.61%) Security Cleared
3 30 (1.97%) SC Cleared
4 16 (1.05%) Cisco Certification
5 13 (0.85%) IIBA
5 13 (0.85%) Microsoft Certification
6 11 (0.72%) Master's Degree
7 10 (0.66%) Computer Science Degree
8 9 (0.59%) MCSE
9 8 (0.52%) ISEB
9 8 (0.52%) ISTQB
9 8 (0.52%) ISTQB Foundation Certification
10 7 (0.46%) PMI Certification
11 6 (0.39%) CCIE
11 6 (0.39%) CCNA
11 6 (0.39%) MBA
12 5 (0.33%) CCDP
12 5 (0.33%) LPIC
12 5 (0.33%) MCSA
12 5 (0.33%) PhD
Quality Assurance & Compliance
1 87 (5.71%) QA
2 32 (2.10%) GDPR
3 25 (1.64%) ISO/IEC 27001
4 20 (1.31%) SLA
5 13 (0.85%) Data Quality
6 8 (0.52%) HMG Security Policy Framework
6 8 (0.52%) PMO
7 7 (0.46%) ISO 13485
8 6 (0.39%) Cyber Essentials
9 5 (0.33%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
9 5 (0.33%) NIST
9 5 (0.33%) PCI DSS
10 4 (0.26%) ISO 9001
10 4 (0.26%) Sarbanes-Oxley
11 3 (0.20%) GAAP
11 3 (0.20%) ISO/IEC 20000
12 2 (0.13%) NCSC
13 1 (0.066%) Actionable Recommendations
13 1 (0.066%) Cyber Essentials PLUS
13 1 (0.066%) JTAG
System Software
1 90 (5.91%) Docker
2 37 (2.43%) Active Directory
3 25 (1.64%) VMware Infrastructure
4 3 (0.20%) vSphere
5 2 (0.13%) Firmware
5 2 (0.13%) Hyper-V
6 1 (0.066%) Oracle RAC
6 1 (0.066%) Samba
6 1 (0.066%) Squid
6 1 (0.066%) Virtual Machines
6 1 (0.066%) VMware NSX
Systems Management
1 55 (3.61%) Kubernetes
2 31 (2.03%) Terraform
3 24 (1.57%) Puppet
4 14 (0.92%) Ansible
5 12 (0.79%) Packer
6 10 (0.66%) ZABBIX
7 9 (0.59%) EMC NetWorker
8 8 (0.52%) Consul
8 8 (0.52%) Docker Swarm
8 8 (0.52%) Nagios
8 8 (0.52%) Red Hat Satellite
9 6 (0.39%) Kibana
9 6 (0.39%) Opscode Chef
9 6 (0.39%) WSUS
10 5 (0.33%) Graylog
10 5 (0.33%) SCCM
11 4 (0.26%) Grafana
11 4 (0.26%) Microsoft Intune
11 4 (0.26%) Prometheus
12 3 (0.20%) Microsoft Data Protection Manager
Vendors
1 287 (18.83%) SAP
2 170 (11.15%) Microsoft
3 104 (6.82%) Google
4 101 (6.63%) Adobe
5 92 (6.04%) Salesforce.com
6 56 (3.67%) Oracle
7 34 (2.23%) VMware
8 31 (2.03%) IBM
9 25 (1.64%) Red Hat
10 23 (1.51%) Dell
11 22 (1.44%) Intel
12 20 (1.31%) Facebook
13 18 (1.18%) Twitter
14 16 (1.05%) Sitecore
15 15 (0.98%) Cisco
15 15 (0.98%) Splunk
16 14 (0.92%) MuleSoft
17 13 (0.85%) Apple
17 13 (0.85%) Salesforce Marketing Cloud
18 12 (0.79%) YouTube