Marketing Jobs in the UK excluding London

Marketing
UK > UK excluding London

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the UK excluding London. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 56 35 57
Rank change year-on-year -21 +22 -10
Permanent jobs citing Marketing 1,773 4,324 3,095
As % of all permanent jobs advertised in the UK excluding London 4.50% 5.80% 5.33%
As % of the General category 6.65% 10.34% 7.82%
Number of salaries quoted 560 1,997 1,049
10th Percentile £24,500 £26,250 £27,500
25th Percentile £28,750 £30,750 £35,000
Median annual salary (50th Percentile) £42,500 £42,500 £45,000
Median % change year-on-year - -5.56% -5.26%
75th Percentile £57,813 £57,500 £61,250
90th Percentile £80,250 £71,250 £80,000
UK median annual salary £52,500 £45,000 £55,000
% change year-on-year +16.67% -18.18% -

All General Skills
UK excluding London

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in the UK excluding London.

Permanent vacancies with a requirement for common skills 26,671 41,817 39,575
As % of all permanent jobs advertised in the UK excluding London 67.73% 56.08% 68.21%
Number of salaries quoted 11,889 26,883 18,174
10th Percentile £25,087 £26,000 £28,500
25th Percentile £32,500 £32,500 £37,500
Median annual salary (50th Percentile) £50,000 £47,500 £52,500
Median % change year-on-year +5.26% -9.52% +5.00%
75th Percentile £64,100 £62,200 £67,500
90th Percentile £77,500 £75,000 £81,250
UK median annual salary £55,000 £52,500 £60,000
% change year-on-year +4.76% -12.50% -

Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing in the UK excluding London

Marketing
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Marketing in the UK excluding London.

Salary trend for Marketing in the UK excluding London

Marketing
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Marketing in the UK excluding London over the 6 months to 30 May 2025.

Salary histogram for Marketing in the UK excluding London

Marketing
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK excluding London region over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England -6 577 £42,500 - 4,068
South East -3 522 £40,000 -5.88% 5,114
Yorkshire +21 341 £42,500 +2.41% 1,644
East of England +2 223 £40,000 -6.98% 2,471
Midlands -46 200 £42,500 +6.25% 3,216
North West -109 160 £40,000 -11.11% 1,977
South West -1 130 £41,200 -5.29% 1,923
West Midlands -37 116 £45,000 +7.14% 1,723
East Midlands -37 84 £40,000 +3.90% 1,288
Scotland -76 80 £50,000 +17.65% 706
North East +69 74 £50,000 +25.79% 454
Wales +28 26 £50,000 -9.09% 446
Northern Ireland +13 12 £30,000 -14.29% 232
Channel Islands +1 3 £80,000 +18.52% 109
Marketing
UK

Marketing
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 77 (4.34%) CMS
2 21 (1.18%) WordPress
3 10 (0.56%) Apache Spark
4 8 (0.45%) Confluence
4 8 (0.45%) Kentico
5 6 (0.34%) SharePoint
6 5 (0.28%) Drupal
6 5 (0.28%) Headless CMS
6 5 (0.28%) Umbraco
7 4 (0.23%) Camunda
7 4 (0.23%) Jupyter
7 4 (0.23%) Oracle Workflow
8 3 (0.17%) Apache
8 3 (0.17%) Apache Airflow
8 3 (0.17%) EPiServer
8 3 (0.17%) IBM Domino
8 3 (0.17%) Microsoft Exchange
9 2 (0.11%) IIS
9 2 (0.11%) SAS
9 2 (0.11%) Sitecore CMS
Applications
1 129 (7.28%) Microsoft Office
2 96 (5.41%) Microsoft Excel
3 25 (1.41%) Photoshop
4 19 (1.07%) Adobe Creative Suite
5 17 (0.96%) Microsoft PowerPoint
6 16 (0.90%) Adobe Illustrator
7 15 (0.85%) Adobe Premiere
8 14 (0.79%) InDesign
9 13 (0.73%) Chatbot
10 6 (0.34%) Adobe After Effects
11 5 (0.28%) Final Cut Pro
11 5 (0.28%) Spreadsheet
12 4 (0.23%) SPSS
13 3 (0.17%) Adobe XD
14 2 (0.11%) GNU Octave
15 1 (0.056%) AutoCAD
15 1 (0.056%) Blender
15 1 (0.056%) CINEMA 4D
15 1 (0.056%) MS Visio
15 1 (0.056%) SOLIDWORKS
Business Applications
1 35 (1.97%) Shopify
2 19 (1.07%) Magento
3 17 (0.96%) Dynamics CRM
4 16 (0.90%) Payment Gateway
5 13 (0.73%) NetSuite
6 7 (0.39%) Dynamics AX
7 5 (0.28%) Dynamics GP
8 4 (0.23%) NEC Housing
9 3 (0.17%) Markit EDM
10 2 (0.11%) Academy Revenues and Benefits
10 2 (0.11%) Dynamics NAV
10 2 (0.11%) Odoo
11 1 (0.056%) iTrent
11 1 (0.056%) Maximo
11 1 (0.056%) PORTIA
11 1 (0.056%) ResourceLink
11 1 (0.056%) Sage 200
11 1 (0.056%) Salesforce CRM
Cloud Services
1 122 (6.88%) Google Analytics
2 86 (4.85%) SaaS
3 71 (4.00%) Azure
4 64 (3.61%) Google Ads
5 63 (3.55%) Power Platform
6 58 (3.27%) AWS
7 24 (1.35%) Salesforce Sales Cloud
8 22 (1.24%) Microsoft 365
9 21 (1.18%) Facebook Ads
9 21 (1.18%) Google Tag Manager
10 19 (1.07%) Dynamics 365
10 19 (1.07%) PaaS
11 17 (0.96%) iPaaS
12 16 (0.90%) GCP
13 14 (0.79%) Salsify
14 12 (0.68%) Serverless
15 11 (0.62%) AWS Lambda
16 10 (0.56%) Figma
16 10 (0.56%) MailChimp
17 9 (0.51%) Canva
Communications & Networking
1 11 (0.62%) Intranet
2 10 (0.56%) Internet
3 9 (0.51%) Network Security
3 9 (0.51%) Wi-Fi
4 7 (0.39%) SMS
5 6 (0.34%) Ethernet
5 6 (0.34%) WAN
6 5 (0.28%) 5G
6 5 (0.28%) IP Telephony
6 5 (0.28%) SD-WAN
7 4 (0.23%) Broadband
7 4 (0.23%) Firewall
7 4 (0.23%) Wireless
8 3 (0.17%) LTE
8 3 (0.17%) RS-485
8 3 (0.17%) VoIP
8 3 (0.17%) VPN
9 2 (0.11%) Modbus
9 2 (0.11%) MQTT
9 2 (0.11%) RS-232
Database & Business Intelligence
1 54 (3.05%) Power BI
2 42 (2.37%) Big Data
3 32 (1.80%) Tableau
4 22 (1.24%) MySQL
5 17 (0.96%) SQL Server
6 16 (0.90%) Looker
7 14 (0.79%) Metadata
8 10 (0.56%) PostgreSQL
9 8 (0.45%) Relational Database
10 7 (0.39%) Data Warehouse
11 6 (0.34%) Elasticsearch
11 6 (0.34%) Hadoop
11 6 (0.34%) NoSQL
11 6 (0.34%) SQL Server Reporting Services
12 5 (0.28%) MongoDB
13 4 (0.23%) Data Lake
13 4 (0.23%) Oracle Database
14 3 (0.17%) Amazon Athena
14 3 (0.17%) Dremio
14 3 (0.17%) Electronic Patient Records
Development Applications
1 28 (1.58%) JIRA
2 18 (1.02%) Git
3 11 (0.62%) Jenkins
4 9 (0.51%) GitLab
5 6 (0.34%) Selenium
5 6 (0.34%) Visual Studio
6 5 (0.28%) JUnit
6 5 (0.28%) webpack
7 3 (0.17%) Cypress.io
7 3 (0.17%) Vite
8 2 (0.11%) Gradle
8 2 (0.11%) Locust
8 2 (0.11%) Maven
8 2 (0.11%) MSBuild
8 2 (0.11%) Subversion
8 2 (0.11%) WaveMaker
9 1 (0.056%) MLflow
9 1 (0.056%) Postman
9 1 (0.056%) SonarQube
9 1 (0.056%) Visual Website Optimizer
General
1 1,106 (62.38%) Social Skills
2 750 (42.30%) Finance
3 382 (21.55%) Analytical Skills
4 331 (18.67%) Manufacturing
5 308 (17.37%) Electronics
6 300 (16.92%) Presentation Skills
7 274 (15.45%) Public Sector
8 163 (9.19%) Law
9 159 (8.97%) Advertising
10 147 (8.29%) Legal
11 142 (8.01%) Retail
12 117 (6.60%) Organisational Skills
13 105 (5.92%) Inclusion and Diversity
14 82 (4.62%) Telecoms
15 39 (2.20%) Games
16 30 (1.69%) Banking
17 25 (1.41%) Brand Awareness
18 23 (1.30%) Automotive
19 20 (1.13%) Publishing
20 17 (0.96%) Pharmaceutical
Job Titles
1 334 (18.84%) Development Manager
2 267 (15.06%) Business Manager
3 250 (14.10%) Business Development Manager
4 207 (11.68%) Product Manager
5 151 (8.52%) Senior
6 139 (7.84%) Technical Manager
7 136 (7.67%) Help Desk Manager
8 108 (6.09%) Analyst
9 101 (5.70%) Products Support Manager
10 82 (4.62%) Product Development Manager
11 74 (4.17%) Support Manager
12 73 (4.12%) Senior Manager
13 70 (3.95%) Customer Executive
13 70 (3.95%) Lead
14 66 (3.72%) Account Manager
15 64 (3.61%) Developer
16 56 (3.16%) Software Engineer
17 53 (2.99%) Marketing Manager
17 53 (2.99%) Sales Executive
18 48 (2.71%) Architect
Libraries, Frameworks & Software Standards
1 65 (3.67%) HTML
2 63 (3.55%) CSS
3 39 (2.20%) REST
4 30 (1.69%) Lightning Web Components
5 27 (1.52%) Middleware
6 26 (1.47%) SOAP
7 24 (1.35%) Spring
8 23 (1.30%) React
9 22 (1.24%) XML
10 19 (1.07%) .NET
10 19 (1.07%) AngularJS
11 14 (0.79%) Spring Boot
12 12 (0.68%) Node.js
13 10 (0.56%) RESTful
14 9 (0.51%) Kafka
14 9 (0.51%) Vue
15 6 (0.34%) ASP.NET
15 6 (0.34%) JSON
15 6 (0.34%) PySpark
15 6 (0.34%) Web Services
Miscellaneous
1 141 (7.95%) Social Media
2 117 (6.60%) FMCG
3 71 (4.00%) Marketing Technology
4 67 (3.78%) Self-Motivation
5 66 (3.72%) Digital Media
6 55 (3.10%) Product Ownership
7 53 (2.99%) Algorithms
8 34 (1.92%) Management Information System
9 29 (1.64%) Blog
10 28 (1.58%) Enterprise Software
11 27 (1.52%) Robotics
12 26 (1.47%) Driving Licence
12 26 (1.47%) Onboarding
13 25 (1.41%) Mobile App
14 24 (1.35%) Cloud Native
15 22 (1.24%) Analytical Mindset
16 21 (1.18%) Blockchain
17 18 (1.02%) Greenfield Project
17 18 (1.02%) IoT
18 16 (0.90%) Taxonomies
Operating Systems
1 19 (1.07%) Linux
2 15 (0.85%) Windows
3 5 (0.28%) Windows Server
4 4 (0.23%) Android
4 4 (0.23%) Unix
5 3 (0.17%) Apple iOS
6 2 (0.11%) Red Hat Enterprise Linux
6 2 (0.11%) Ubuntu
6 2 (0.11%) Windows Vista
7 1 (0.056%) Robot Operating System
7 1 (0.056%) Windows 10
Processes & Methodologies
1 420 (23.69%) Business Development
2 395 (22.28%) Continuous Improvement
3 343 (19.35%) Marketing Strategy
4 318 (17.94%) Digital Marketing
5 315 (17.77%) Collaborative Working
6 297 (16.75%) Problem-Solving
7 296 (16.69%) Analytics
8 261 (14.72%) Collaborative Culture
9 253 (14.27%) Mathematics
10 246 (13.87%) Decision-Making
11 240 (13.54%) Physics
12 239 (13.48%) Agile
13 219 (12.35%) Project Management
14 209 (11.79%) Artificial Intelligence
15 204 (11.51%) Facilities Management
16 165 (9.31%) CRM
17 163 (9.19%) SEO
18 151 (8.52%) E-Commerce
19 140 (7.90%) B2B
20 134 (7.56%) Strategic Thinking
Programming Languages
1 105 (5.92%) SQL
2 76 (4.29%) Python
3 62 (3.50%) JavaScript
4 57 (3.21%) Java
5 27 (1.52%) Apex Code
6 25 (1.41%) C#
7 22 (1.24%) C++
8 21 (1.18%) PHP
9 13 (0.73%) C
9 13 (0.73%) TypeScript
10 9 (0.51%) R
11 5 (0.28%) PL/SQL
12 4 (0.23%) PowerShell
13 3 (0.17%) Bash
13 3 (0.17%) Embedded C
13 3 (0.17%) Shell Script
13 3 (0.17%) VB.NET
14 2 (0.11%) MATLAB
14 2 (0.11%) SQR
14 2 (0.11%) VBA
Qualifications
1 556 (31.36%) Degree
2 47 (2.65%) Master's Degree
3 41 (2.31%) Security Cleared
4 33 (1.86%) Computer Science Degree
5 28 (1.58%) SC Cleared
6 14 (0.79%) DV Cleared
7 13 (0.73%) DBS Check
8 6 (0.34%) Microsoft Certification
9 4 (0.23%) Azure Certification
9 4 (0.23%) PMI Certification
10 3 (0.17%) FFIEC
10 3 (0.17%) Numerate Degree
10 3 (0.17%) PhD
10 3 (0.17%) Tableau Certification
11 2 (0.11%) AWS Certification
12 1 (0.056%) AAT
12 1 (0.056%) ACCA
12 1 (0.056%) AWS Certified DevOps Engineer
12 1 (0.056%) AWS Certified SysOps Administrator
12 1 (0.056%) MRICS
Quality Assurance & Compliance
1 107 (6.03%) QA
2 53 (2.99%) Data Quality
3 38 (2.14%) GDPR
4 33 (1.86%) Accessibility
5 21 (1.18%) ITGC
6 18 (1.02%) SLA
7 12 (0.68%) ISO/IEC 27001
8 9 (0.51%) Actionable Recommendations
9 8 (0.45%) California Consumer Privacy Act
10 7 (0.39%) PCI DSS
11 5 (0.28%) 21 CFR Part 11
11 5 (0.28%) PMO
12 3 (0.17%) Good Clinical Practice
12 3 (0.17%) ISO 13485
12 3 (0.17%) ISO 9001
12 3 (0.17%) NIST
12 3 (0.17%) SOC 2
13 2 (0.11%) Cyber Essentials
13 2 (0.11%) Def Stans
13 2 (0.11%) IEC 62304
System Software
1 21 (1.18%) Docker
2 5 (0.28%) Embedded Firmware
2 5 (0.28%) Firmware
2 5 (0.28%) VMware Infrastructure
3 2 (0.11%) Active Directory
3 2 (0.11%) HDFS
4 1 (0.056%) Hyper-V
4 1 (0.056%) vSphere
Systems Management
1 27 (1.52%) Kubernetes
2 18 (1.02%) Terraform
3 7 (0.39%) Ansible
3 7 (0.39%) Grafana
4 5 (0.28%) Prometheus
5 3 (0.17%) Automic
5 3 (0.17%) EMC NetWorker
5 3 (0.17%) Systems Management Server (SMS)
6 2 (0.11%) Netcool
6 2 (0.11%) Netcool/OMNIbus
6 2 (0.11%) Tivoli
7 1 (0.056%) Microsoft Intune
7 1 (0.056%) PaperCut
7 1 (0.056%) Progress Chef
7 1 (0.056%) Puppet
7 1 (0.056%) SCCM
Vendors
1 173 (9.76%) Google
2 166 (9.36%) Microsoft
2 166 (9.36%) Salesforce
3 53 (2.99%) Adobe
4 51 (2.88%) Facebook
5 47 (2.65%) SAP
6 39 (2.20%) Cisco
7 36 (2.03%) Dell
7 36 (2.03%) YouTube
8 30 (1.69%) Instagram
9 28 (1.58%) HubSpot
10 26 (1.47%) Salesforce Marketing Cloud
11 22 (1.24%) Intel
11 22 (1.24%) TikTok
12 19 (1.07%) Oracle
13 17 (0.96%) Pinterest
14 16 (0.90%) Databricks
15 13 (0.73%) PayPal
15 13 (0.73%) VMware
16 11 (0.62%) Ahrefs