Marketing Job Trends in the UK excluding London

Marketing
UK > UK excluding London

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the UK excluding London. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 17 August 2026, comparing them to the same period in the previous two years.

6 months to
17 Aug 2026
Same period 2025 Same period 2024
Rank 34 16 27
Rank change year-on-year -18 +11 +60
Permanent jobs citing Marketing 3,012 2,897 3,659
As % of all permanent jobs in the UK excluding London 3.86% 8.30% 6.16%
As % of the General category 8.74% 12.48% 11.49%
Number of salaries quoted 1,988 993 1,276
10th Percentile £28,000 £24,514 £26,250
25th Percentile £32,500 £27,500 £31,250
Median annual salary (50th Percentile) £42,500 £37,500 £44,500
Median % change year-on-year +13.33% -15.73% +4.71%
75th Percentile £60,000 £53,750 £61,438
90th Percentile £80,000 £73,750 £77,500
UK median annual salary £47,000 £45,000 £47,500
% change year-on-year +4.44% -5.26% -13.64%

All General Skills
UK excluding London

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the UK excluding London.

Permanent vacancies with a requirement for general skills 34,444 23,206 31,846
As % of all permanent jobs advertised in the UK excluding London 44.17% 66.52% 53.65%
Number of salaries quoted 21,251 11,384 17,863
10th Percentile £28,500 £26,000 £27,117
25th Percentile £35,000 £31,250 £35,000
Median annual salary (50th Percentile) £50,000 £45,000 £50,000
Median % change year-on-year +11.11% -10.00% -4.76%
75th Percentile £66,076 £62,500 £63,750
90th Percentile £85,000 £77,675 £77,500
UK median annual salary £55,000 £54,500 £55,000
% change year-on-year +0.92% -0.91% -8.33%

Marketing
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in the UK excluding London.

Marketing job vacancy trend in the UK excluding London

Marketing
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Marketing.

Salary distribution trend for jobs in the UK excluding London citing Marketing

Marketing
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Marketing in the UK excluding London over the 6 months to 17 August 2026.

Salary histogram for Marketing in the UK excluding London

Marketing
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK excluding London region over the 6 months to 17 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East -9 815 £41,500 +10.67% 401
North of England -22 741 £45,000 +5.88% 255
Midlands +13 598 £48,250 +39.85% 158
North West +43 443 £55,000 +29.41% 145
West Midlands +16 346 £47,500 +18.75% 98
East of England -17 286 £40,000 +2.56% 69
East Midlands +18 252 £50,000 +69.49% 60
South West -42 222 £36,750 -9.48% 103
Yorkshire -44 198 £40,000 -5.88% 86
Wales -22 128 £42,500 +43.50% 22
Scotland -2 118 £37,500 +7.14% 32
Northern Ireland -10 105 £45,000 +50.00% 10
North East -29 100 £35,000 +16.67% 27
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 84 (2.79%) CMS
2 62 (2.06%) WordPress
3 23 (0.76%) SharePoint
4 14 (0.46%) Sitecore CMS
5 10 (0.33%) Microsoft Exchange
6 8 (0.27%) Adobe Experience Manager
7 6 (0.20%) Confluence
8 5 (0.17%) Apache Airflow
9 4 (0.13%) Apache Spark
9 4 (0.13%) Headless CMS
10 2 (0.066%) IIS
10 2 (0.066%) SAS
10 2 (0.066%) Umbraco
11 1 (0.033%) Apache
11 1 (0.033%) Cloud Foundry
11 1 (0.033%) ExpressionEngine
Applications
1 141 (4.68%) Microsoft Excel
2 129 (4.28%) Microsoft Office
3 56 (1.86%) Microsoft PowerPoint
4 35 (1.16%) Adobe Creative Suite
5 24 (0.80%) Photoshop
6 23 (0.76%) Adobe Illustrator
7 21 (0.70%) Acrobat
8 20 (0.66%) InDesign
9 8 (0.27%) Adobe After Effects
9 8 (0.27%) Spreadsheet
10 6 (0.20%) Trello
11 4 (0.13%) Adobe Premiere
12 3 (0.100%) Adobe XD
12 3 (0.100%) CapCut
12 3 (0.100%) Microsoft Project
13 2 (0.066%) Chatbot
13 2 (0.066%) Elementor
14 1 (0.033%) Blender
14 1 (0.033%) CINEMA 4D
14 1 (0.033%) MS Visio
Business Applications
1 94 (3.12%) Dynamics CRM
2 53 (1.76%) Shopify
3 27 (0.90%) Dynamics GP
4 26 (0.86%) Salesforce CRM
5 16 (0.53%) Adobe Campaign
6 11 (0.37%) Magento
7 10 (0.33%) NetSuite
8 7 (0.23%) Oracle ERP
9 3 (0.100%) Dynamics AX
9 3 (0.100%) SAP ERP
10 2 (0.066%) Eloqua
11 1 (0.033%) Dynamics NAV
11 1 (0.033%) FastStats
11 1 (0.033%) FastStats PeopleStage
11 1 (0.033%) Odoo
11 1 (0.033%) Payment Gateway
11 1 (0.033%) Sage 200
11 1 (0.033%) Sage X3
11 1 (0.033%) Sprinklr
11 1 (0.033%) Yoast SEO
Cloud Services
1 360 (11.95%) SaaS
2 103 (3.42%) Google Ads
3 102 (3.39%) Google Analytics
4 101 (3.35%) Azure
5 96 (3.19%) Power Platform
6 70 (2.32%) AWS
7 51 (1.69%) Meta Ads
8 46 (1.53%) Azure AI
9 45 (1.49%) GitHub
10 44 (1.46%) Azure DevOps
11 40 (1.33%) Dynamics 365
12 38 (1.26%) Figma
13 27 (0.90%) Google Tag Manager
14 25 (0.83%) Canva
15 22 (0.73%) Microsoft 365
16 21 (0.70%) GitHub Copilot
17 18 (0.60%) GCP
17 18 (0.60%) PowerApps
18 17 (0.56%) Google Sheets
19 13 (0.43%) Google Data Studio
Communications & Networking
1 62 (2.06%) Broadband
2 25 (0.83%) SMS
3 19 (0.63%) Unified Communications
4 13 (0.43%) Firewall
5 12 (0.40%) WAN
6 11 (0.37%) LAN
6 11 (0.37%) VLAN
7 10 (0.33%) Wireless
8 9 (0.30%) Cisco ASA
8 9 (0.30%) Cisco Firepower
8 9 (0.30%) WebEx
9 6 (0.20%) Network Security
10 5 (0.17%) Internet
11 4 (0.13%) IPv6
11 4 (0.13%) RFID
11 4 (0.13%) VoIP
11 4 (0.13%) VPN
12 3 (0.100%) Intranet
12 3 (0.100%) VSAT
12 3 (0.100%) Wi-Fi
Database & Business Intelligence
1 82 (2.72%) Power BI
2 45 (1.49%) Azure SQL Database
2 45 (1.49%) Tableau
3 38 (1.26%) MongoDB
4 37 (1.23%) Metadata
5 21 (0.70%) Looker
6 19 (0.63%) Data Mining
7 16 (0.53%) Amazon QuickSight
8 15 (0.50%) SQL Server Reporting Services
9 13 (0.43%) SQL Server
10 12 (0.40%) Data Warehouse
11 7 (0.23%) Data Lake
12 6 (0.20%) BigQuery
13 5 (0.17%) Power Query
14 4 (0.13%) Redis
14 4 (0.13%) Relational Database
15 3 (0.100%) Delta Lake
15 3 (0.100%) MySQL
15 3 (0.100%) RDBMS
15 3 (0.100%) Star Schema
Development Applications
1 55 (1.83%) JIRA
2 30 (1.00%) Jenkins
3 27 (0.90%) Git
4 25 (0.83%) GitLab
5 20 (0.66%) SonarQube
6 4 (0.13%) Claude Code
7 3 (0.100%) XCUITest
8 2 (0.066%) Bitbucket
9 1 (0.033%) Ant
9 1 (0.033%) Browser DevTools
9 1 (0.033%) Flyway
9 1 (0.033%) Gradle
9 1 (0.033%) gulp
9 1 (0.033%) Liquibase
9 1 (0.033%) MLflow
9 1 (0.033%) Oracle Forms
9 1 (0.033%) webpack
9 1 (0.033%) Xcode
General
1 735 (24.40%) Social Skills
2 459 (15.24%) Finance
3 383 (12.72%) Analytical Skills
4 246 (8.17%) Retail
5 178 (5.91%) Organisational Skills
6 157 (5.21%) Inclusion and Diversity
7 154 (5.11%) Legal
8 139 (4.61%) Presentation Skills
9 116 (3.85%) Manufacturing
10 103 (3.42%) Automotive
11 96 (3.19%) Advertising
12 90 (2.99%) Public Sector
13 70 (2.32%) Law
14 53 (1.76%) Games
14 53 (1.76%) Telecoms
15 43 (1.43%) Brand Awareness
16 42 (1.39%) Influencing Skills
17 34 (1.13%) Electronics
18 28 (0.93%) Publishing
19 21 (0.70%) Banking
Job Titles
1 401 (13.31%) Marketing Manager
2 280 (9.30%) Marketing Executive
3 252 (8.37%) Senior
4 242 (8.03%) Business Manager
5 236 (7.84%) Development Manager
6 226 (7.50%) Business Development Manager
7 165 (5.48%) Sales Executive
8 119 (3.95%) Lead
9 118 (3.92%) Developer
10 93 (3.09%) Analyst
11 92 (3.05%) Sales Manager
12 74 (2.46%) Digital Executive
13 67 (2.22%) Business Development Executive
13 67 (2.22%) Consultant
14 66 (2.19%) Digital Marketing Executive
15 65 (2.16%) Coordinator
16 64 (2.12%) Product Manager
17 61 (2.03%) Designer
18 59 (1.96%) Administrator
18 59 (1.96%) Sales Representative
Libraries, Frameworks & Software Standards
1 87 (2.89%) HTML
2 83 (2.76%) CSS
3 54 (1.79%) .NET
4 47 (1.56%) REST
5 46 (1.53%) ASP.NET
6 44 (1.46%) .NET Core
6 44 (1.46%) ASP.NET Core
6 44 (1.46%) Blazor
6 44 (1.46%) ML.NET
7 43 (1.43%) React
8 36 (1.20%) SOAP
9 29 (0.96%) RESTful
10 25 (0.83%) Lightning Web Components
11 21 (0.70%) Visualforce
12 16 (0.53%) Middleware
13 14 (0.46%) JSON
14 13 (0.43%) XML
15 12 (0.40%) EDI
15 12 (0.40%) Node.js
16 9 (0.30%) PySpark
Miscellaneous
1 222 (7.37%) Self-Motivation
2 212 (7.04%) Onboarding
3 202 (6.71%) Social Media
4 164 (5.44%) Marketing Technology
5 106 (3.52%) Blog
6 95 (3.15%) Driving Licence
7 82 (2.72%) Product Ownership
8 79 (2.62%) Web Conferencing
9 47 (1.56%) Management Information System
10 44 (1.46%) Analytical Mindset
11 43 (1.43%) Algorithms
12 22 (0.73%) Graphic Design
13 19 (0.63%) Over-the-Top Content
13 19 (0.63%) Video Editing
14 18 (0.60%) Cloud Native
14 18 (0.60%) Mobile App
15 16 (0.53%) FMCG
16 15 (0.50%) Data Centre
16 15 (0.50%) Photography
17 14 (0.46%) IoT
Operating Systems
1 15 (0.50%) Windows
2 11 (0.37%) Linux
3 6 (0.20%) Windows Server
4 3 (0.100%) Apple iOS
Processes & Methodologies
1 661 (21.95%) CRM
2 591 (19.62%) Business Development
3 536 (17.80%) Digital Marketing
4 528 (17.53%) B2B
5 484 (16.07%) Analytics
6 432 (14.34%) AI
7 423 (14.04%) Decision-Making
8 272 (9.03%) Lead Generation
9 243 (8.07%) Continuous Improvement
10 231 (7.67%) E-Commerce
11 230 (7.64%) Problem-Solving
12 226 (7.50%) Stakeholder Management
13 218 (7.24%) Customer Experience
14 215 (7.14%) SEO
15 201 (6.67%) Roadmaps
16 194 (6.44%) Agile
17 185 (6.14%) Email Marketing
18 175 (5.81%) B2B Marketing
19 171 (5.68%) Customer Service
19 171 (5.68%) User Experience
Programming Languages
1 194 (6.44%) SQL
2 85 (2.82%) Python
3 72 (2.39%) JavaScript
4 51 (1.69%) C#
5 28 (0.93%) Apex Code
6 24 (0.80%) TypeScript
7 20 (0.66%) SOQL
7 20 (0.66%) SOSL
8 18 (0.60%) Java
9 15 (0.50%) Ladder Logic
9 15 (0.50%) PHP
10 11 (0.37%) Go
11 8 (0.27%) R
12 5 (0.17%) Data Analysis Expressions
13 4 (0.13%) VBA
14 3 (0.100%) Swift
15 2 (0.066%) C++
15 2 (0.066%) Scala
16 1 (0.033%) Bash
16 1 (0.033%) PowerShell
Qualifications
1 175 (5.81%) Degree
2 37 (1.23%) ACCA
2 37 (1.23%) CIMA
3 19 (0.63%) Security Cleared
4 16 (0.53%) SC Cleared
5 12 (0.40%) PMP
6 11 (0.37%) Computer Science Degree
6 11 (0.37%) HND
7 10 (0.33%) HNC
8 7 (0.23%) PMI Certification
8 7 (0.23%) Postgraduate
9 6 (0.20%) AWS Certification
9 6 (0.20%) Master's Degree
10 5 (0.17%) DBS Check
10 5 (0.17%) Microsoft Certification
11 3 (0.100%) AWS Certified Solutions Architect
11 3 (0.100%) ICAEW
12 2 (0.066%) BPSS Clearance
12 2 (0.066%) CCA
13 1 (0.033%) APMG
Quality Assurance & Compliance
1 76 (2.52%) GDPR
2 60 (1.99%) Data Quality
3 46 (1.53%) QA
4 44 (1.46%) Accessibility
5 13 (0.43%) PMO
6 12 (0.40%) TickIT
7 8 (0.27%) Actionable Recommendations
7 8 (0.27%) GRC
8 7 (0.23%) SLA
9 6 (0.20%) PERC
10 5 (0.17%) GMP
10 5 (0.17%) ISO/IEC 27001
10 5 (0.17%) ISO/IEC 42001
11 2 (0.066%) ISO 9001
11 2 (0.066%) PCI DSS
11 2 (0.066%) WCAG
12 1 (0.033%) GAAP
12 1 (0.033%) IFRS
12 1 (0.033%) ISO 13485
12 1 (0.033%) ISO 14001
System Software
1 25 (0.83%) Docker
2 8 (0.27%) VMware Infrastructure
3 6 (0.20%) Microsoft Virtual Server
3 6 (0.20%) Virtual Servers
3 6 (0.20%) vSphere
4 5 (0.17%) Firmware
5 4 (0.13%) Active Directory
6 1 (0.033%) Embedded Firmware
Systems Management
1 33 (1.10%) Kubernetes
2 17 (0.56%) Grafana
2 17 (0.56%) Terraform
3 15 (0.50%) Ansible
4 9 (0.30%) Cisco CUCM
5 7 (0.23%) Prometheus
6 3 (0.100%) Argo
6 3 (0.100%) Systems Management Server (SMS)
7 2 (0.066%) EMC NetWorker
8 1 (0.033%) Progress Chef
Vendors
1 379 (12.58%) Microsoft
2 231 (7.67%) Salesforce
3 221 (7.34%) Google
4 170 (5.64%) HubSpot
5 133 (4.42%) Adobe
6 58 (1.93%) Cisco
7 51 (1.69%) Facebook
8 47 (1.56%) Dell
9 33 (1.10%) Splunk
10 31 (1.03%) Instagram
11 27 (0.90%) BMC
11 27 (0.90%) ServiceNow
12 26 (0.86%) Salesforce Marketing Cloud
13 20 (0.66%) YouTube
14 19 (0.63%) HP
15 18 (0.60%) Oracle
16 17 (0.56%) Screaming Frog
17 16 (0.53%) Pardot
17 16 (0.53%) SAP
17 16 (0.53%) VMware