Period
to 15 November 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the UK excluding London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 15 November 2019 with a comparison to the same period over the previous 2 years.

Marketing
UK > UK excluding London
6 months to
15 Nov 2019
Same period 2018 Same period 2017
Rank 72 60 52
Rank change year-on-year -12 -8 +9
Permanent jobs citing Marketing 3,011 4,164 5,315
As % of all permanent IT jobs advertised in the UK excluding London 3.84% 4.55% 5.28%
As % of the General category 11.43% 12.32% 13.88%
Number of salaries quoted 2,490 3,279 4,169
UK excluding London median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -
10th Percentile £26,504 £24,750 £23,750
90th Percentile £68,000 £73,750 £65,050
UK median annual salary £50,000 £50,000 £45,000
% change year-on-year - +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the UK excluding London with a requirement for common skills.

All General Skills
UK excluding London
Permanent vacancies with a requirement for common skills 26,349 33,803 38,288
As % of all permanent IT jobs advertised in the UK excluding London 33.64% 36.92% 38.05%
Number of salaries quoted 19,155 25,504 29,268
UK excluding London median annual salary £47,500 £45,000 £44,500
Median salary % change year-on-year +5.56% +1.12% +1.14%
10th Percentile £27,281 £26,250 £26,250
90th Percentile £73,750 £71,250 £67,500
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing as a percentage of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing in the UK excluding London

Marketing
Salary Trend in the UK excluding London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the UK excluding London.

Salary trend for Marketing in the UK excluding London

Marketing
Salary Histogram in the UK excluding London

The salary distribution of IT jobs citing Marketing in the UK excluding London over the 6 months to 15 November 2019.

Salary histogram for Marketing in the UK excluding London

Marketing
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK excluding London region over the 6 months to 15 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East -9 996 £47,500 +5.56% 190
North of England 0 677 £42,500 - 206
South West -14 602 £45,000 - 121
North West -13 358 £42,500 -3.41% 119
Midlands -45 303 £42,500 +6.25% 129
Yorkshire +3 287 £42,500 +11.84% 68
East of England +1 264 £47,500 +18.75% 107
West Midlands -30 183 £45,000 +12.50% 83
East Midlands -28 121 £40,000 +6.67% 45
Scotland -17 115 £45,000 +5.88% 38
Wales -18 53 £42,500 - 21
North East +32 36 £45,000 +20.00% 19
Northern Ireland +2 5 £110,000 +238.46% 5
South Coast - 2 £67,500 -
Marketing
UK

For the 6 months to 15 November 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the UK excluding London region with a requirement for Marketing.

1 942 (31.29%) Digital Marketing
2 918 (30.49%) Finance
3 809 (26.87%) Agile Software Development
4 770 (25.57%) Business Intelligence
5 662 (21.99%) SQL
6 636 (21.12%) JavaScript
7 628 (20.86%) Public Sector
8 624 (20.72%) SAP
8 624 (20.72%) Telecoms
9 601 (19.96%) Manufacturing
10 584 (19.40%) Electronics
11 572 (19.00%) Programme Management
12 509 (16.90%) HTML
13 489 (16.24%) CSS
14 431 (14.31%) C#
15 430 (14.28%) Degree
16 413 (13.72%) Microsoft
17 390 (12.95%) Analytics
18 388 (12.89%) .NET
19 363 (12.06%) Analytical Skills
20 346 (11.49%) User Experience
21 336 (11.16%) Python
22 329 (10.93%) Problem-Solving
23 327 (10.86%) CRM
24 322 (10.69%) Azure
25 307 (10.20%) SQL Server
26 290 (9.63%) PHP
27 265 (8.80%) E-Commerce
28 264 (8.77%) AWS
29 260 (8.64%) SaaS

Marketing
Co-occurring IT Skills in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 179 (5.94%) CMS
2 122 (4.05%) WordPress
3 60 (1.99%) SharePoint
4 39 (1.30%) Confluence
4 39 (1.30%) Drupal
5 34 (1.13%) Apache
5 34 (1.13%) SAS
6 29 (0.96%) MS Exchange
6 29 (0.96%) Sitecore CMS
7 27 (0.90%) Elasticsearch
8 24 (0.80%) JBoss
8 24 (0.80%) Tomcat
9 16 (0.53%) Umbraco
10 15 (0.50%) EPiServer
10 15 (0.50%) Joomla!
11 13 (0.43%) Apache Spark
12 12 (0.40%) IIS
13 11 (0.37%) Kentico
14 10 (0.33%) TYPO3
15 9 (0.30%) Skype for Business
Applications
1 135 (4.48%) Microsoft Excel
2 131 (4.35%) Microsoft Office
3 87 (2.89%) Photoshop
4 71 (2.36%) Microsoft PowerPoint
5 43 (1.43%) Adobe Creative Suite
6 36 (1.20%) Adobe Illustrator
7 33 (1.10%) Sketch
8 26 (0.86%) Microsoft Project
9 18 (0.60%) InDesign
10 14 (0.46%) InVision
11 10 (0.33%) MS Visio
12 8 (0.27%) Adobe XD
12 8 (0.27%) SPSS
13 7 (0.23%) RoboHelp
14 6 (0.20%) Adobe After Effects
15 5 (0.17%) Adobe Premiere
16 4 (0.13%) Chatbot
16 4 (0.13%) GIMP
16 4 (0.13%) Spreadsheet
17 3 (0.100%) Acrobat
Business Applications
1 54 (1.79%) Magento
2 48 (1.59%) Adobe Campaign
3 41 (1.36%) Dynamics CRM
4 15 (0.50%) FastStats
4 15 (0.50%) Unit4 Business World
5 14 (0.46%) Dynamics NAV
5 14 (0.46%) Payment Gateway
5 14 (0.46%) SAP CRM
6 10 (0.33%) SAP Hybris
7 8 (0.27%) Unica
8 7 (0.23%) NetSuite
9 5 (0.17%) Sage 200
9 5 (0.17%) Shopify
9 5 (0.17%) WebTrends
10 4 (0.13%) Salesforce.com CRM
11 3 (0.100%) FastStats PeopleStage
11 3 (0.100%) Oracle Applications
11 3 (0.100%) SAP ERP
12 2 (0.066%) Eloqua
12 2 (0.066%) Epicor Tropos
Cloud Services
1 322 (10.69%) Azure
2 264 (8.77%) AWS
3 260 (8.64%) SaaS
4 127 (4.22%) Google Analytics
5 105 (3.49%) Power Platform
6 85 (2.82%) GCP
7 83 (2.76%) Office 365
8 54 (1.79%) GitHub
9 50 (1.66%) Serverless
10 42 (1.39%) Cloud Computing
11 31 (1.03%) PaaS
12 28 (0.93%) IaaS
13 25 (0.83%) Dynamics 365
14 24 (0.80%) Adobe Analytics
15 20 (0.66%) Force.com
16 19 (0.63%) Salesforce Service Cloud
17 18 (0.60%) Adobe Creative Cloud
18 17 (0.56%) AWS CloudFormation
19 16 (0.53%) AWS Lambda
20 15 (0.50%) Google Tag Manager
Communications & Networking
1 51 (1.69%) Internet
2 45 (1.49%) DNS
3 40 (1.33%) Firewall
4 30 (1.00%) Wireless
5 29 (0.96%) TCP/IP
6 28 (0.93%) DHCP
7 27 (0.90%) HTTP
8 24 (0.80%) Skype
9 21 (0.70%) Network Security
10 16 (0.53%) SSH
11 15 (0.50%) SAN
11 15 (0.50%) VLAN
12 14 (0.46%) Intranet
12 14 (0.46%) X.509
13 13 (0.43%) VPN
14 12 (0.40%) Broadband
14 12 (0.40%) NetScaler
14 12 (0.40%) SMS
14 12 (0.40%) SSL
15 10 (0.33%) IPsec
Database & Business Intelligence
1 307 (10.20%) SQL Server
2 196 (6.51%) MySQL
3 104 (3.45%) Power BI
4 84 (2.79%) Data Warehouse
5 74 (2.46%) MongoDB
5 74 (2.46%) SQL Server Integration Services
6 71 (2.36%) SQL Server Reporting Services
7 62 (2.06%) NoSQL
8 50 (1.66%) PostgreSQL
9 43 (1.43%) Amazon Redshift
10 42 (1.39%) SQL Server Analysis Services
11 39 (1.30%) Big Data
11 39 (1.30%) BigQuery
11 39 (1.30%) Relational Database
12 35 (1.16%) Azure SQL Database
13 34 (1.13%) Redis
14 31 (1.03%) Snowflake Schema
15 28 (0.93%) Data Mining
16 27 (0.90%) QlikView
17 26 (0.86%) Hadoop
Development Applications
1 229 (7.61%) Git (software)
2 137 (4.55%) JIRA
3 106 (3.52%) Visual Studio
4 59 (1.96%) Selenium
5 46 (1.53%) Team Foundation Server
6 43 (1.43%) Visual Studio Team System
7 42 (1.39%) Jenkins
8 35 (1.16%) webpack
9 33 (1.10%) Subversion
10 29 (0.96%) gulp
11 28 (0.93%) Bitbucket
12 26 (0.86%) WebDriver
13 24 (0.80%) Jasmine
13 24 (0.80%) JUnit
14 23 (0.76%) Grunt
15 22 (0.73%) Maven
15 22 (0.73%) SpecFlow
16 18 (0.60%) Cucumber
17 17 (0.56%) Axure RP
18 16 (0.53%) PHPUnit
General
1 918 (30.49%) Finance
2 628 (20.86%) Public Sector
3 624 (20.72%) Telecoms
4 601 (19.96%) Manufacturing
5 584 (19.40%) Electronics
6 253 (8.40%) Retail
7 105 (3.49%) Advertising
8 65 (2.16%) Legal
9 44 (1.46%) Games
10 34 (1.13%) Automotive
11 25 (0.83%) Local Government
11 25 (0.83%) Publishing
12 21 (0.70%) Aerospace
13 18 (0.60%) Billing
14 17 (0.56%) Banking
15 15 (0.50%) French Language
16 14 (0.46%) German Language
17 12 (0.40%) Law
18 9 (0.30%) Back Office
18 9 (0.30%) Military
Job Titles
1 870 (28.89%) Developer
2 355 (11.79%) Analyst
3 182 (6.04%) .NET Developer
4 148 (4.92%) Consultant
5 133 (4.42%) Software Developer
6 130 (4.32%) Front End Developer (Client-Side Developer)
7 127 (4.22%) Architect
8 121 (4.02%) Product Manager
9 107 (3.55%) PHP Developer
10 103 (3.42%) Senior Developer
11 101 (3.35%) Project Manager
12 100 (3.32%) C# Developer
13 95 (3.16%) Data Analyst
14 91 (3.02%) Web Developer
15 80 (2.66%) C# .NET Developer
16 78 (2.59%) Designer
16 78 (2.59%) Junior
17 70 (2.32%) Business Analyst
17 70 (2.32%) Full Stack Developer
17 70 (2.32%) Software Engineer
Libraries, Frameworks & Software Standards
1 509 (16.90%) HTML
2 489 (16.24%) CSS
3 388 (12.89%) .NET
4 231 (7.67%) jQuery
5 216 (7.17%) ASP.NET
6 214 (7.11%) AngularJS
7 153 (5.08%) Web Services
8 147 (4.88%) REST
9 133 (4.42%) HTML5
10 125 (4.15%) React
11 120 (3.99%) Node.js
12 107 (3.55%) Sass
13 98 (3.25%) CSS3
14 91 (3.02%) Twitter Bootstrap
15 88 (2.92%) JSON
16 85 (2.82%) SOAP
17 83 (2.76%) ASP.NET MVC
18 82 (2.72%) RESTful
19 69 (2.29%) Laravel
20 63 (2.09%) .NET Core
Miscellaneous
1 363 (12.06%) Analytical Skills
2 346 (11.49%) User Experience
3 151 (5.01%) Social Media
4 144 (4.78%) Self-Motivation
5 109 (3.62%) Greenfield Project
6 92 (3.06%) Mobile App
7 70 (2.32%) Blog
8 58 (1.93%) Management Information System
9 53 (1.76%) Algorithms
10 52 (1.73%) Data Centre
11 42 (1.39%) Enterprise Software
12 39 (1.30%) Marketing Technology
13 37 (1.23%) Virtual Team
14 28 (0.93%) Driving Licence
15 27 (0.90%) Digital Media
16 24 (0.80%) Graphic Design
17 23 (0.76%) Linux Command Line
18 22 (0.73%) Clustering
18 22 (0.73%) Data Structures
19 19 (0.63%) Hybrid Cloud
Operating Systems
1 253 (8.40%) Linux
2 162 (5.38%) Windows
3 83 (2.76%) Unix
4 55 (1.83%) Windows Server
5 40 (1.33%) Windows 10
6 34 (1.13%) Android
7 31 (1.03%) Apple iOS
8 29 (0.96%) CentOS
9 26 (0.86%) Mac OS
10 21 (0.70%) Windows Server 2012
11 17 (0.56%) Solaris
12 12 (0.40%) Red Hat Enterprise Linux
13 10 (0.33%) Ubuntu
14 9 (0.30%) Windows 7
15 7 (0.23%) Windows 8
16 6 (0.20%) Debian
16 6 (0.20%) Windows Server 2008
17 5 (0.17%) AIX
17 5 (0.17%) Mac OS X
18 4 (0.13%) Windows Server 2003
Processes & Methodologies
1 942 (31.29%) Digital Marketing
2 809 (26.87%) Agile Software Development
3 770 (25.57%) Business Intelligence
4 572 (19.00%) Programme Management
5 390 (12.95%) Analytics
6 329 (10.93%) Problem-Solving
7 327 (10.86%) CRM
8 265 (8.80%) E-Commerce
9 249 (8.27%) Scrum
10 247 (8.20%) Project Management
11 244 (8.10%) MVC
12 207 (6.87%) DevOps
13 196 (6.51%) Web Development
14 192 (6.38%) Software Engineering
15 178 (5.91%) Computer Science
15 178 (5.91%) Decision-Making
16 168 (5.58%) B2B
16 168 (5.58%) Business Development
17 161 (5.35%) Front End Development
18 155 (5.15%) SEO
Programming Languages
1 662 (21.99%) SQL
2 636 (21.12%) JavaScript
3 431 (14.31%) C#
4 336 (11.16%) Python
5 290 (9.63%) PHP
6 241 (8.00%) Java
7 115 (3.82%) C++
8 113 (3.75%) C
9 82 (2.72%) R
10 64 (2.13%) PowerShell
11 60 (1.99%) T-SQL
11 60 (1.99%) TypeScript
12 58 (1.93%) Bash Shell
13 40 (1.33%) Go
13 40 (1.33%) Ruby
14 37 (1.23%) ES6
15 29 (0.96%) MATLAB
16 25 (0.83%) PL/SQL
16 25 (0.83%) VB.NET
17 24 (0.80%) Shell Script
Qualifications
1 430 (14.28%) Degree
2 139 (4.62%) Security Cleared
3 95 (3.16%) SC Cleared
4 54 (1.79%) DV Cleared
5 35 (1.16%) Computer Science Degree
6 28 (0.93%) HND
7 26 (0.86%) DBS Check
8 25 (0.83%) Master's Degree
9 24 (0.80%) ISTQB
10 20 (0.66%) Cisco Certification
10 20 (0.66%) Numerate Degree
11 18 (0.60%) CCNA
11 18 (0.60%) ISEB
11 18 (0.60%) PMI Certification
12 13 (0.43%) CISSP
12 13 (0.43%) MCP
13 12 (0.40%) CCA
13 12 (0.40%) RHCE
14 10 (0.33%) PRINCE2 Practitioner
15 9 (0.30%) Microsoft Certification
Quality Assurance & Compliance
1 177 (5.88%) QA
2 52 (1.73%) GDPR
3 48 (1.59%) SLA
4 31 (1.03%) ISO/IEC 27001
5 20 (0.66%) Data Quality
6 19 (0.63%) PMO
7 16 (0.53%) PCI DSS
8 14 (0.46%) ISO/IEC 20000
9 11 (0.37%) ISO 22301
10 10 (0.33%) ISO 9001
11 9 (0.30%) Cyber Essentials
12 8 (0.27%) NIST
13 7 (0.23%) ISO 26262
14 6 (0.20%) Actionable Recommendations
14 6 (0.20%) HMG Security Policy Framework
14 6 (0.20%) ISO/IEC 15288
14 6 (0.20%) Sarbanes-Oxley
15 5 (0.17%) Cyber Essentials PLUS
16 4 (0.13%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
16 4 (0.13%) ITGC
System Software
1 107 (3.55%) Active Directory
2 101 (3.35%) Docker
3 62 (2.06%) VMware Infrastructure
4 35 (1.16%) Hyper-V
5 15 (0.50%) vSphere
5 15 (0.50%) XenApp
6 13 (0.43%) Microsoft App-V
7 11 (0.37%) XenDesktop
8 8 (0.27%) Virtual Machines
9 7 (0.23%) VMware ESXi
10 6 (0.20%) Virtual Desktop
11 5 (0.17%) Firmware
12 3 (0.100%) Terminal Services
12 3 (0.100%) VirtualBox
13 2 (0.066%) BitLocker
14 1 (0.033%) vCloud
Systems Management
1 44 (1.46%) Kubernetes
2 41 (1.36%) Opscode Chef
3 33 (1.10%) Ansible
4 31 (1.03%) Terraform
5 27 (0.90%) SCCM
6 26 (0.86%) Puppet
7 21 (0.70%) Nagios
8 18 (0.60%) SCOM
9 12 (0.40%) Microsoft Data Protection Manager
9 12 (0.40%) SCOrch
10 9 (0.30%) cPanel
10 9 (0.30%) Kibana
10 9 (0.30%) logstash
10 9 (0.30%) WSUS
11 6 (0.20%) Cacti
11 6 (0.20%) Salt
12 5 (0.17%) Cisco CUCM
12 5 (0.17%) HP Quality Center
12 5 (0.17%) Single Sign-On
13 4 (0.13%) Microsoft Intune
Vendors
1 624 (20.72%) SAP
2 413 (13.72%) Microsoft
3 226 (7.51%) Google
4 213 (7.07%) Adobe
5 194 (6.44%) Salesforce.com
6 127 (4.22%) Oracle
7 104 (3.45%) Tableau
8 100 (3.32%) VMware
9 56 (1.86%) Cisco
10 54 (1.79%) IBM
11 41 (1.36%) Facebook
12 40 (1.33%) Pardot
13 33 (1.10%) Sitecore
14 29 (0.96%) Informatica
15 28 (0.93%) Salesforce Marketing Cloud
16 25 (0.83%) hybris
16 25 (0.83%) Talend
17 24 (0.80%) Apple
18 23 (0.76%) Red Hat
19 21 (0.70%) Citrix