Marketing Jobs in the UK excluding London

Marketing
UK > UK excluding London

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the UK excluding London. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 12 May 2025, comparing them to the same period in the previous two years.

6 months to
12 May 2025
Same period 2024 Same period 2023
Rank 61 35 55
Rank change year-on-year -26 +20 -5
Permanent jobs citing Marketing 1,698 4,164 3,292
As % of all permanent jobs advertised in the UK excluding London 4.33% 5.87% 5.50%
As % of the General category 6.54% 10.22% 8.01%
Number of salaries quoted 558 1,962 1,054
10th Percentile £25,000 £26,250 £27,500
25th Percentile £29,750 £31,250 £35,000
Median annual salary (50th Percentile) £45,000 £42,500 £45,000
Median % change year-on-year +5.88% -5.56% -5.26%
75th Percentile £63,750 £57,500 £61,250
90th Percentile £83,750 £70,000 £80,000
UK median annual salary £55,000 £45,000 £55,000
% change year-on-year +22.22% -18.18% -

All General Skills
UK excluding London

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in the UK excluding London.

Permanent vacancies with a requirement for common skills 25,949 40,734 41,097
As % of all permanent jobs advertised in the UK excluding London 66.21% 57.38% 68.64%
Number of salaries quoted 12,166 26,464 18,709
10th Percentile £25,313 £26,000 £28,500
25th Percentile £35,000 £32,500 £37,284
Median annual salary (50th Percentile) £50,000 £47,500 £52,500
Median % change year-on-year +5.26% -9.52% +5.00%
75th Percentile £65,000 £62,500 £67,500
90th Percentile £78,750 £75,000 £81,250
UK median annual salary £55,000 £52,500 £60,000
% change year-on-year +4.76% -12.50% -

Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing in the UK excluding London

Marketing
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Marketing in the UK excluding London.

Salary trend for Marketing in the UK excluding London

Marketing
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Marketing in the UK excluding London over the 6 months to 12 May 2025.

Salary histogram for Marketing in the UK excluding London

Marketing
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK excluding London region over the 6 months to 12 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England -3 578 £45,000 +5.88% 873
South East 0 501 £46,000 +6.98% 1,233
Yorkshire +27 345 £45,000 +8.43% 274
East of England +9 217 £42,500 -1.16% 276
Midlands -31 201 £43,500 +8.75% 436
North West -107 152 £45,000 - 528
West Midlands -24 127 £45,000 +12.50% 241
South West -23 111 £45,000 +3.45% 284
North East +75 79 £50,000 +25.79% 76
East Midlands -35 74 £42,500 +8.97% 166
Scotland -103 49 £50,000 +17.65% 124
Wales +19 21 £60,000 +9.09% 82
Northern Ireland +15 17 £30,000 -14.29% 42
Channel Islands +3 3 £80,000 +18.52%
Marketing
UK

Marketing
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 78 (4.59%) CMS
2 23 (1.35%) WordPress
3 12 (0.71%) SharePoint
4 9 (0.53%) Kentico
5 6 (0.35%) Confluence
5 6 (0.35%) Jupyter
5 6 (0.35%) Umbraco
6 5 (0.29%) Apache Spark
6 5 (0.29%) Drupal
6 5 (0.29%) Headless CMS
7 3 (0.18%) Apache Solr
7 3 (0.18%) EPiServer
7 3 (0.18%) IBM Domino
7 3 (0.18%) Oracle SOA Suite
7 3 (0.18%) Sitecore CMS
8 2 (0.12%) IIS
8 2 (0.12%) Microsoft Exchange
8 2 (0.12%) SAS
8 2 (0.12%) Skype for Business
9 1 (0.059%) Moodle
Applications
1 130 (7.66%) Microsoft Office
2 104 (6.12%) Microsoft Excel
3 23 (1.35%) Photoshop
4 17 (1.00%) Adobe Creative Suite
4 17 (1.00%) Microsoft PowerPoint
5 16 (0.94%) Adobe Illustrator
6 14 (0.82%) InDesign
7 13 (0.77%) Adobe Premiere
8 10 (0.59%) SPSS
9 9 (0.53%) Chatbot
10 5 (0.29%) Final Cut Pro
10 5 (0.29%) Spreadsheet
11 4 (0.24%) Adobe After Effects
12 3 (0.18%) Adobe XD
13 1 (0.059%) AutoCAD
13 1 (0.059%) Blender
13 1 (0.059%) CINEMA 4D
13 1 (0.059%) MS Visio
13 1 (0.059%) Sketch
13 1 (0.059%) SOLIDWORKS
Business Applications
1 35 (2.06%) Shopify
2 21 (1.24%) Dynamics CRM
3 19 (1.12%) Magento
4 15 (0.88%) Payment Gateway
5 14 (0.82%) NetSuite
6 8 (0.47%) Dynamics AX
7 7 (0.41%) NEC Housing
8 5 (0.29%) Dynamics GP
8 5 (0.29%) Markit EDM
9 3 (0.18%) Academy Revenues and Benefits
9 3 (0.18%) Oracle EBS
10 2 (0.12%) Dynamics NAV
10 2 (0.12%) Odoo
11 1 (0.059%) Maximo
11 1 (0.059%) Sage 200
11 1 (0.059%) Salesforce CRM
11 1 (0.059%) Sparx Enterprise Architect
Cloud Services
1 112 (6.60%) Google Analytics
2 85 (5.01%) SaaS
3 72 (4.24%) Azure
4 71 (4.18%) Power Platform
5 63 (3.71%) Google Ads
6 37 (2.18%) AWS
7 24 (1.41%) Salesforce Sales Cloud
8 23 (1.35%) Microsoft 365
9 22 (1.30%) Dynamics 365
9 22 (1.30%) Google Tag Manager
10 20 (1.18%) Facebook Ads
10 20 (1.18%) PaaS
11 15 (0.88%) iPaaS
12 14 (0.82%) Salesforce Commerce Cloud
12 14 (0.82%) Salsify
13 11 (0.65%) Azure Synapse Analytics
13 11 (0.65%) Cloud Computing
14 10 (0.59%) Figma
14 10 (0.59%) MailChimp
15 9 (0.53%) Canva
Communications & Networking
1 14 (0.82%) Internet
2 11 (0.65%) Intranet
3 9 (0.53%) Wi-Fi
4 8 (0.47%) Network Security
5 7 (0.41%) SMS
6 6 (0.35%) Ethernet
6 6 (0.35%) WAN
7 5 (0.29%) Broadband
7 5 (0.29%) SD-WAN
8 4 (0.24%) 5G
8 4 (0.24%) Firewall
8 4 (0.24%) IP Telephony
8 4 (0.24%) Modbus
8 4 (0.24%) Wireless
9 3 (0.18%) DNS
9 3 (0.18%) LTE
9 3 (0.18%) TCP/IP
9 3 (0.18%) VoIP
9 3 (0.18%) VPN
9 3 (0.18%) WPA
Database & Business Intelligence
1 61 (3.59%) Power BI
2 43 (2.53%) Tableau
3 31 (1.83%) Big Data
4 23 (1.35%) MySQL
5 17 (1.00%) SQL Server
6 14 (0.82%) Metadata
7 13 (0.77%) Relational Database
8 12 (0.71%) Looker
9 8 (0.47%) PostgreSQL
10 6 (0.35%) Data Warehouse
10 6 (0.35%) SQL Server Reporting Services
11 5 (0.29%) Data Lake
11 5 (0.29%) Dremio
12 4 (0.24%) NoSQL
13 3 (0.18%) Amazon Athena
13 3 (0.18%) BigQuery
13 3 (0.18%) Electronic Patient Records
13 3 (0.18%) Oracle ODI
13 3 (0.18%) Parquet
13 3 (0.18%) Spark SQL
Development Applications
1 31 (1.83%) JIRA
2 19 (1.12%) Git
3 8 (0.47%) GitLab
4 7 (0.41%) Visual Studio
5 6 (0.35%) Jenkins
6 4 (0.24%) Selenium
7 3 (0.18%) MSBuild
7 3 (0.18%) Postman
7 3 (0.18%) webpack
8 2 (0.12%) Subversion
9 1 (0.059%) Android Studio
9 1 (0.059%) Bitbucket
9 1 (0.059%) CMake
9 1 (0.059%) MLflow
9 1 (0.059%) Oracle APEX
9 1 (0.059%) Oracle Forms
9 1 (0.059%) RStudio
9 1 (0.059%) SonarQube
9 1 (0.059%) Visual Website Optimizer
9 1 (0.059%) WiX
General
1 1,096 (64.55%) Social Skills
2 689 (40.58%) Finance
3 378 (22.26%) Analytical Skills
4 333 (19.61%) Manufacturing
5 300 (17.67%) Electronics
6 299 (17.61%) Presentation Skills
7 270 (15.90%) Public Sector
8 151 (8.89%) Advertising
9 147 (8.66%) Legal
10 135 (7.95%) Retail
11 97 (5.71%) Organisational Skills
12 94 (5.54%) Law
13 75 (4.42%) Telecoms
14 56 (3.30%) Inclusion and Diversity
15 33 (1.94%) Games
16 28 (1.65%) Banking
17 20 (1.18%) Publishing
18 19 (1.12%) Automotive
19 18 (1.06%) Brand Awareness
20 17 (1.00%) Pharmaceutical
Job Titles
1 332 (19.55%) Development Manager
2 264 (15.55%) Business Manager
3 248 (14.61%) Business Development Manager
4 209 (12.31%) Product Manager
5 149 (8.78%) Senior
6 141 (8.30%) Technical Manager
7 136 (8.01%) Help Desk Manager
8 103 (6.07%) Analyst
9 101 (5.95%) Products Support Manager
10 82 (4.83%) Product Development Manager
11 74 (4.36%) Support Manager
12 73 (4.30%) Developer
13 70 (4.12%) Customer Executive
13 70 (4.12%) Senior Manager
14 62 (3.65%) Account Manager
15 56 (3.30%) Lead
16 54 (3.18%) Architect
17 52 (3.06%) Marketing Manager
18 42 (2.47%) Sales Executive
19 34 (2.00%) Senior Account Manager
Libraries, Frameworks & Software Standards
1 64 (3.77%) CSS
1 64 (3.77%) HTML
2 28 (1.65%) Lightning Web Components
3 25 (1.47%) Middleware
3 25 (1.47%) REST
4 24 (1.41%) SOAP
5 22 (1.30%) React
5 22 (1.30%) XML
6 17 (1.00%) .NET
6 17 (1.00%) AngularJS
7 13 (0.77%) Vue
8 12 (0.71%) Node.js
9 7 (0.41%) ASP.NET
10 6 (0.35%) gRPC
10 6 (0.35%) Next.js
10 6 (0.35%) RESTful
11 5 (0.29%) CSS3
11 5 (0.29%) HTML5
11 5 (0.29%) Sass
11 5 (0.29%) Tailwind CSS
Miscellaneous
1 134 (7.89%) Social Media
2 114 (6.71%) FMCG
3 71 (4.18%) Marketing Technology
4 65 (3.83%) Self-Motivation
5 64 (3.77%) Digital Media
6 60 (3.53%) Product Ownership
7 35 (2.06%) Algorithms
8 31 (1.83%) Management Information System
9 30 (1.77%) Blog
10 27 (1.59%) Robotics
11 26 (1.53%) Enterprise Software
12 25 (1.47%) Mobile App
13 24 (1.41%) Analytical Mindset
13 24 (1.41%) Onboarding
14 22 (1.30%) Driving Licence
15 21 (1.24%) Blockchain
16 16 (0.94%) Greenfield Project
17 15 (0.88%) Graphic Design
17 15 (0.88%) IoT
17 15 (0.88%) Taxonomies
Operating Systems
1 16 (0.94%) Windows
2 12 (0.71%) Linux
3 5 (0.29%) Android
3 5 (0.29%) Windows Server
4 4 (0.24%) Apple iOS
5 3 (0.18%) Windows Vista
6 2 (0.12%) Unix
6 2 (0.12%) Windows 10
7 1 (0.059%) Robot Operating System
7 1 (0.059%) Windows Server 2012
7 1 (0.059%) Windows Server 2016
Processes & Methodologies
1 414 (24.38%) Business Development
2 369 (21.73%) Continuous Improvement
3 343 (20.20%) Marketing Strategy
4 319 (18.79%) Collaborative Working
5 303 (17.84%) Digital Marketing
6 283 (16.67%) Analytics
7 279 (16.43%) Problem-Solving
8 265 (15.61%) Mathematics
9 254 (14.96%) Collaborative Culture
10 239 (14.08%) Physics
11 232 (13.66%) Decision-Making
12 221 (13.02%) Project Management
13 204 (12.01%) Facilities Management
14 193 (11.37%) Agile
15 180 (10.60%) CRM
16 169 (9.95%) Artificial Intelligence
17 149 (8.78%) SEO
18 146 (8.60%) E-Commerce
19 135 (7.95%) Business Intelligence
20 133 (7.83%) B2B
Programming Languages
1 87 (5.12%) SQL
2 61 (3.59%) JavaScript
3 59 (3.47%) Python
4 29 (1.71%) Java
5 26 (1.53%) C#
5 26 (1.53%) C++
6 25 (1.47%) Apex Code
6 25 (1.47%) PHP
7 16 (0.94%) R
7 16 (0.94%) TypeScript
8 12 (0.71%) C
9 3 (0.18%) Kotlin
9 3 (0.18%) PL/SQL
9 3 (0.18%) VB.NET
10 2 (0.12%) Bash
10 2 (0.12%) Embedded C
10 2 (0.12%) PowerShell
10 2 (0.12%) SQR
10 2 (0.12%) Swift
10 2 (0.12%) VBA
Qualifications
1 561 (33.04%) Degree
2 49 (2.89%) Master's Degree
3 39 (2.30%) Security Cleared
4 31 (1.83%) Computer Science Degree
5 30 (1.77%) SC Cleared
6 17 (1.00%) DBS Check
7 11 (0.65%) DV Cleared
8 6 (0.35%) Microsoft Certification
9 4 (0.24%) Numerate Degree
10 3 (0.18%) PhD
10 3 (0.18%) Tableau Certification
11 2 (0.12%) MBA
11 2 (0.12%) PMI Certification
12 1 (0.059%) ACCA
12 1 (0.059%) CIMA
12 1 (0.059%) CIPD
12 1 (0.059%) FFIEC
12 1 (0.059%) ITIL Certification
12 1 (0.059%) MRICS
12 1 (0.059%) PMP
Quality Assurance & Compliance
1 109 (6.42%) QA
2 51 (3.00%) Data Quality
3 35 (2.06%) Accessibility
4 34 (2.00%) GDPR
5 21 (1.24%) ITGC
6 14 (0.82%) ISO/IEC 27001
7 8 (0.47%) PCI DSS
8 7 (0.41%) PMO
9 6 (0.35%) Actionable Recommendations
9 6 (0.35%) California Consumer Privacy Act
10 5 (0.29%) SLA
11 4 (0.24%) 21 CFR Part 11
12 3 (0.18%) ISO 13485
12 3 (0.18%) ISO 9001
12 3 (0.18%) SOC 2
13 2 (0.12%) Cyber Essentials
13 2 (0.12%) GMP
13 2 (0.12%) Good Clinical Practice
13 2 (0.12%) IEC 62304
13 2 (0.12%) NIST
System Software
1 12 (0.71%) Docker
2 5 (0.29%) Active Directory
2 5 (0.29%) VMware Infrastructure
3 4 (0.24%) Embedded Firmware
3 4 (0.24%) Firmware
4 1 (0.059%) Hyper-V
4 1 (0.059%) vSphere
Systems Management
1 9 (0.53%) Kubernetes
2 7 (0.41%) Terraform
3 6 (0.35%) Ansible
4 4 (0.24%) Prometheus
5 3 (0.18%) EMC NetWorker
5 3 (0.18%) Systems Management Server (SMS)
6 2 (0.12%) Grafana
7 1 (0.059%) cPanel
7 1 (0.059%) Microsoft Intune
7 1 (0.059%) PaperCut
7 1 (0.059%) SCCM
Vendors
1 167 (9.84%) Salesforce
2 159 (9.36%) Microsoft
3 157 (9.25%) Google
4 49 (2.89%) Adobe
4 49 (2.89%) Facebook
5 45 (2.65%) SAP
6 31 (1.83%) YouTube
7 29 (1.71%) Instagram
8 27 (1.59%) Cisco
9 25 (1.47%) HubSpot
10 24 (1.41%) Dell
10 24 (1.41%) TikTok
11 23 (1.35%) Salesforce Marketing Cloud
12 22 (1.30%) Intel
13 18 (1.06%) Pinterest
14 17 (1.00%) VMware
15 13 (0.77%) Databricks
16 11 (0.65%) Oracle
17 10 (0.59%) New Relic
17 10 (0.59%) Symantec