CRM Job Trends in the UK excluding London

Customer Relationship Management (CRM)
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring CRM skills. It covers permanent job vacancies from the 6 months leading up to 14 March 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Mar 2026
Same period 2025 Same period 2024
Rank 65 87 85
Rank change year-on-year +22 -2 +42
Permanent jobs citing CRM 1,555 915 1,815
As % of all permanent jobs in the UK excluding London 2.93% 3.27% 3.10%
As % of the Processes & Methodologies category 3.89% 3.54% 3.61%
Number of salaries quoted 1,230 564 1,467
10th Percentile £26,250 £28,822 £24,750
25th Percentile £30,000 £31,250 £31,250
Median annual salary (50th Percentile) £40,000 £43,250 £47,500
Median % change year-on-year -7.51% -8.95% -13.64%
75th Percentile £57,500 £68,750 £62,500
90th Percentile £75,000 £85,224 £72,500
UK median annual salary £43,500 £51,500 £52,500
% change year-on-year -15.53% -1.90% -12.50%

All Process & Methodology Skills
UK excluding London

CRM falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 39,938 25,822 50,259
As % of all permanent jobs advertised in the UK excluding London 75.31% 92.26% 85.87%
Number of salaries quoted 23,898 13,431 37,626
10th Percentile £28,250 £30,000 £27,250
25th Percentile £35,000 £40,000 £36,250
Median annual salary (50th Percentile) £50,000 £55,000 £50,000
Median % change year-on-year -9.09% +10.00% -9.09%
75th Percentile £66,250 £70,000 £65,000
90th Percentile £82,500 £83,750 £77,500
UK median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% -11.86%

CRM
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing CRM relative to all permanent IT jobs advertised in the UK excluding London.

CRM job vacancy trend in the UK excluding London

CRM
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing CRM.

Salary distribution trend for jobs in the UK excluding London citing CRM

CRM
Salary Histogram in the UK excluding London

Salary distribution for jobs citing CRM in the UK excluding London over the 6 months to 14 March 2026.

Salary histogram for CRM in the UK excluding London

CRM
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK excluding London region over the 6 months to 14 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +41 434 £39,000 -29.09% 350
Midlands 0 400 £44,272 +4.17% 173
North of England +15 339 £40,000 -15.79% 256
West Midlands -7 219 £45,000 +5.88% 114
North West +31 213 £40,000 -11.11% 136
East Midlands +22 179 £40,000 -5.88% 58
East of England +61 160 £40,000 +8.11% 84
South West +32 126 £45,000 -10.00% 83
Yorkshire -24 93 £40,000 -15.79% 94
Scotland -26 37 £34,000 -23.60% 31
North East +2 33 £36,000 -7.93% 27
Wales -3 32 £41,740 +28.43% 22
Northern Ireland -2 31 £35,000 -41.67% 8
CRM
UK

CRM
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 49 (3.15%) SharePoint
2 37 (2.38%) CMS
3 21 (1.35%) Microsoft Exchange
4 10 (0.64%) WordPress
5 6 (0.39%) IIS
6 5 (0.32%) Apache
6 5 (0.32%) Confluence
7 4 (0.26%) Headless CMS
8 3 (0.19%) Umbraco
9 2 (0.13%) nginx
10 1 (0.064%) Oracle Workflow
10 1 (0.064%) Sitecore CMS
Applications
1 117 (7.52%) Microsoft Office
2 104 (6.69%) Microsoft Excel
3 32 (2.06%) Microsoft PowerPoint
4 13 (0.84%) Spreadsheet
5 12 (0.77%) Microsoft Project
6 10 (0.64%) Adobe Creative Suite
7 6 (0.39%) InDesign
8 5 (0.32%) EPLAN
8 5 (0.32%) MS Visio
9 1 (0.064%) Chatbot
9 1 (0.064%) GIMP
9 1 (0.064%) Trello
Business Applications
1 200 (12.86%) Dynamics CRM
2 55 (3.54%) Salesforce CRM
3 21 (1.35%) Magento
4 14 (0.90%) NetSuite
5 12 (0.77%) Shopify
6 10 (0.64%) Dynamics NAV
7 6 (0.39%) Dynamics GP
8 3 (0.19%) SAP CRM
9 2 (0.13%) Odoo
9 2 (0.13%) Payment Gateway
9 2 (0.13%) Raiser’s Edge
9 2 (0.13%) Sage 200
10 1 (0.064%) Dynamics AX
10 1 (0.064%) Exchequer
10 1 (0.064%) Maximo
10 1 (0.064%) SAP Business One
10 1 (0.064%) SAP GRC
10 1 (0.064%) SAP HR
10 1 (0.064%) SAP S/4HANA
10 1 (0.064%) Siebel CRM
Cloud Services
1 220 (14.15%) SaaS
2 141 (9.07%) Azure
3 128 (8.23%) Power Platform
4 118 (7.59%) Dynamics 365
5 89 (5.72%) Microsoft 365
6 44 (2.83%) Power Automate
7 36 (2.32%) AWS
8 34 (2.19%) PowerApps
9 31 (1.99%) Azure DevOps
9 31 (1.99%) Entra ID
10 16 (1.03%) Azure Logic Apps
11 14 (0.90%) Figma
11 14 (0.90%) Google Analytics
12 13 (0.84%) GitHub
12 13 (0.84%) Serverless
13 12 (0.77%) Azure Functions
14 11 (0.71%) Azure Service Bus
15 10 (0.64%) IaaS
15 10 (0.64%) PaaS
16 9 (0.58%) iPaaS
Communications & Networking
1 38 (2.44%) Broadband
2 28 (1.80%) Remote Desktop
3 27 (1.74%) VoIP
4 14 (0.90%) Ethernet
4 14 (0.90%) Internet
4 14 (0.90%) Unified Communications
5 13 (0.84%) DNS
5 13 (0.84%) VPN
6 12 (0.77%) DHCP
7 10 (0.64%) Wi-Fi
8 9 (0.58%) TCP/IP
9 8 (0.51%) VLAN
9 8 (0.51%) Wireless
10 6 (0.39%) SMS
11 5 (0.32%) PSTN
12 4 (0.26%) MPLS
13 3 (0.19%) Structured Cabling
14 2 (0.13%) HTTP
14 2 (0.13%) IPv6
15 1 (0.064%) ISDN
Database & Business Intelligence
1 71 (4.57%) Power BI
2 33 (2.12%) SQL Server
3 27 (1.74%) Looker
4 15 (0.96%) Tableau
5 12 (0.77%) SQL Server Integration Services
6 11 (0.71%) Data Warehouse
6 11 (0.71%) Power Query
7 10 (0.64%) MySQL
8 9 (0.58%) Relational Database
9 7 (0.45%) Data Lake
10 6 (0.39%) Metadata
11 5 (0.32%) Amazon Redshift
11 5 (0.32%) Star Schema
12 4 (0.26%) Azure SQL Database
12 4 (0.26%) SQL Server Reporting Services
13 3 (0.19%) BigQuery
13 3 (0.19%) MongoDB
13 3 (0.19%) SAP BW
13 3 (0.19%) TIBCO EBX
14 2 (0.13%) GIS
Development Applications
1 56 (3.60%) JIRA
2 13 (0.84%) Git
3 10 (0.64%) Visual Studio
4 3 (0.19%) GitLab
4 3 (0.19%) Jenkins
5 2 (0.13%) Postman
5 2 (0.13%) SonarQube
5 2 (0.13%) SQL Server Management Studio (SSMS)
6 1 (0.064%) JUnit
6 1 (0.064%) Oracle Forms
6 1 (0.064%) PHPUnit
6 1 (0.064%) Selenium
6 1 (0.064%) Snyk
6 1 (0.064%) Visual Studio Code
General
1 590 (37.94%) Social Skills
2 424 (27.27%) Marketing
3 219 (14.08%) Analytical Skills
4 214 (13.76%) Finance
5 117 (7.52%) Organisational Skills
6 115 (7.40%) Retail
7 101 (6.50%) Telecoms
8 75 (4.82%) Inclusion and Diversity
9 74 (4.76%) Presentation Skills
10 61 (3.92%) Public Sector
11 54 (3.47%) Manufacturing
12 36 (2.32%) Advertising
13 34 (2.19%) Legal
14 33 (2.12%) Billing
15 25 (1.61%) Law
16 24 (1.54%) Games
17 22 (1.41%) Influencing Skills
18 14 (0.90%) Back Office
18 14 (0.90%) Health Technology
19 12 (0.77%) French Language
Job Titles
1 115 (7.40%) Sales Executive
2 106 (6.82%) Analyst
3 98 (6.30%) Account Manager
4 92 (5.92%) Consultant
5 91 (5.85%) Developer
6 85 (5.47%) Senior
7 84 (5.40%) Lead
8 70 (4.50%) Administrator
9 55 (3.54%) Architect
10 48 (3.09%) Support Analyst
11 42 (2.70%) Technical Support
12 41 (2.64%) Sales Representative
12 41 (2.64%) Support Engineer
13 40 (2.57%) Business Manager
13 40 (2.57%) CRM Manager
13 40 (2.57%) Sales Manager
14 36 (2.32%) IT Manager
15 35 (2.25%) Business Development Manager
15 35 (2.25%) Development Manager
15 35 (2.25%) Support Manager
Libraries, Frameworks & Software Standards
1 44 (2.83%) .NET
2 24 (1.54%) REST
3 23 (1.48%) CSS
4 22 (1.41%) HTML
5 17 (1.09%) Middleware
6 16 (1.03%) SOAP
7 12 (0.77%) React
7 12 (0.77%) Vue
8 11 (0.71%) Node.js
9 9 (0.58%) Blazor
9 9 (0.58%) JSON
10 8 (0.51%) Laravel
10 8 (0.51%) Material Design
10 8 (0.51%) WebAssembly
11 6 (0.39%) EDI
11 6 (0.39%) LAMP
11 6 (0.39%) XML
12 5 (0.32%) .NET Framework
12 5 (0.32%) jQuery
12 5 (0.32%) Web Services
Miscellaneous
1 221 (14.21%) Self-Motivation
2 195 (12.54%) Onboarding
3 67 (4.31%) Management Information System
4 54 (3.47%) Social Media
5 52 (3.34%) Driving Licence
6 46 (2.96%) Web Conferencing
7 39 (2.51%) Enterprise Software
8 29 (1.86%) Mobile App
9 25 (1.61%) Analytical Mindset
10 22 (1.41%) Product Ownership
11 19 (1.22%) Renewable Energy
12 16 (1.03%) Legacy Systems
13 15 (0.96%) Blog
14 13 (0.84%) Data Centre
14 13 (0.84%) IoT
15 12 (0.77%) Cloud Native
16 10 (0.64%) Solar Energy
17 9 (0.58%) Low-Code
17 9 (0.58%) PropTech
17 9 (0.58%) Robotics
Operating Systems
1 43 (2.77%) Windows
2 12 (0.77%) Mac OS
2 12 (0.77%) Windows 10
3 10 (0.64%) Linux
4 9 (0.58%) Android
4 9 (0.58%) Windows Server
5 1 (0.064%) VMS
Processes & Methodologies
1 335 (21.54%) B2B
2 277 (17.81%) Problem-Solving
3 219 (14.08%) Customer Service
4 200 (12.86%) Business Development
5 192 (12.35%) ERP
6 189 (12.15%) Decision-Making
7 188 (12.09%) Continuous Improvement
8 155 (9.97%) Lead Generation
9 150 (9.65%) Analytics
10 144 (9.26%) Customer Experience
11 120 (7.72%) Agile
12 116 (7.46%) B2B Sales
13 110 (7.07%) E-Commerce
14 109 (7.01%) Stakeholder Management
15 98 (6.30%) AI
15 98 (6.30%) Service Delivery
16 90 (5.79%) Project Management
17 89 (5.72%) Telesales
18 86 (5.53%) Mentoring
19 85 (5.47%) Business Intelligence
Programming Languages
1 139 (8.94%) SQL
2 69 (4.44%) C#
3 45 (2.89%) JavaScript
4 25 (1.61%) Python
5 15 (0.96%) PHP
6 14 (0.90%) T-SQL
7 13 (0.84%) Java
7 13 (0.84%) TypeScript
8 12 (0.77%) PowerShell
9 8 (0.51%) Data Analysis Expressions
10 4 (0.26%) Apex Code
10 4 (0.26%) VBA
11 3 (0.19%) SOQL
12 2 (0.13%) PL/SQL
12 2 (0.13%) SOSL
13 1 (0.064%) ABAP
13 1 (0.064%) C
13 1 (0.064%) R
13 1 (0.064%) Ruby
Qualifications
1 211 (13.57%) Degree
2 38 (2.44%) Security Cleared
3 26 (1.67%) SC Cleared
4 24 (1.54%) Microsoft Certification
5 16 (1.03%) Master's Degree
6 10 (0.64%) Computer Science Degree
7 8 (0.51%) BPSS Clearance
7 8 (0.51%) HND
8 7 (0.45%) CITP
8 7 (0.45%) HNC
8 7 (0.45%) Numerate Degree
8 7 (0.45%) PMI Certification
9 6 (0.39%) DBS Check
10 5 (0.32%) PMP
11 3 (0.19%) ACCA
11 3 (0.19%) CCA
11 3 (0.19%) CIMA
11 3 (0.19%) City & Guilds
11 3 (0.19%) ICAEW
11 3 (0.19%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 80 (5.14%) GDPR
2 74 (4.76%) Data Quality
3 51 (3.28%) QA
4 27 (1.74%) Accessibility
5 19 (1.22%) Actionable Recommendations
6 16 (1.03%) Cyber Essentials
7 14 (0.90%) SLA
8 12 (0.77%) ISO/IEC 27001
9 9 (0.58%) WCAG
10 8 (0.51%) ISO 9001
11 5 (0.32%) PCI DSS
12 4 (0.26%) GRC
12 4 (0.26%) PMO
13 3 (0.19%) PERC
14 2 (0.13%) Cyber Essentials PLUS
14 2 (0.13%) GxP
14 2 (0.13%) HMG Security Policy Framework
15 1 (0.064%) HIPAA
15 1 (0.064%) SOC 2
System Software
1 38 (2.44%) Active Directory
2 5 (0.32%) Docker
3 3 (0.19%) Firmware
Systems Management
1 19 (1.22%) Microsoft Intune
2 8 (0.51%) Jamf Pro
2 8 (0.51%) Terraform
3 1 (0.064%) Kubernetes
3 1 (0.064%) MOM
3 1 (0.064%) Single Sign-On
Vendors
1 354 (22.77%) Microsoft
2 308 (19.81%) Salesforce
3 149 (9.58%) HubSpot
4 53 (3.41%) SAP
4 53 (3.41%) Zoho
5 39 (2.51%) ServiceNow
6 34 (2.19%) Adobe
7 32 (2.06%) Google
8 22 (1.41%) HP
9 20 (1.29%) Apple
9 20 (1.29%) BMC
10 19 (1.22%) Oracle
11 13 (0.84%) Cisco
11 13 (0.84%) Dell
12 11 (0.71%) WooCommerce
12 11 (0.71%) Workday
13 10 (0.64%) Logitech
13 10 (0.64%) Yealink
14 9 (0.58%) ConnectWise
14 9 (0.58%) Pardot