Customer Acquisition Job Trends in the UK excluding London

Customer Acquisition
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Customer Acquisition skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 442 551 556
Rank change year-on-year +109 +5 +182
Permanent jobs citing Customer Acquisition 64 21 11
As % of all permanent jobs in the UK excluding London 0.15% 0.059% 0.032%
As % of the Processes & Methodologies category 0.19% 0.066% 0.036%
Number of salaries quoted 30 8 11
10th Percentile £30,000 - -
25th Percentile £32,906 £41,250 £56,250
Median annual salary (50th Percentile) £40,000 £50,000 £57,500
Median % change year-on-year -20.00% -13.04% +58.62%
75th Percentile £55,000 £63,125 £68,125
90th Percentile £59,250 £69,500 £90,000
UK median annual salary £50,000 £60,000 £67,500
% change year-on-year -16.67% -11.11% +28.57%

All Process & Methodology Skills
UK excluding London

Customer Acquisition falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 33,128 31,909 30,715
As % of all permanent jobs advertised in the UK excluding London 78.51% 88.95% 88.65%
Number of salaries quoted 19,079 14,313 22,914
10th Percentile £27,750 £31,250 £28,000
25th Percentile £33,500 £41,250 £38,000
Median annual salary (50th Percentile) £50,000 £55,000 £52,000
Median % change year-on-year -9.09% +5.77% -5.45%
75th Percentile £65,000 £70,000 £66,250
90th Percentile £80,000 £83,750 £80,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Customer Acquisition
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Customer Acquisition relative to all permanent IT jobs advertised in the UK excluding London.

Customer Acquisition job vacancy trend in the UK excluding London

Customer Acquisition
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Customer Acquisition.

Salary distribution trend for jobs in the UK excluding London citing Customer Acquisition

Customer Acquisition
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Customer Acquisition in the UK excluding London over the 6 months to 13 January 2026.

Salary histogram for Customer Acquisition in the UK excluding London

Customer Acquisition
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Acquisition within the UK excluding London region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South West +28 21 - - 43
North of England +36 13 £30,000 -45.45% 64
Midlands +34 13 £40,000 -5.88% 44
Yorkshire +3 11 £30,000 -50.00% 30
East Midlands -2 8 £40,000 -5.88% 32
Wales - 6 £50,000 - 16
West Midlands +26 5 £32,750 - 12
Scotland - 5 - - 12
South East +19 4 £57,500 -4.17% 92
North West +26 2 £73,750 +51.28% 24
East of England - 1 £55,000 - 50
Northern Ireland - 1 - - 9
Customer Acquisition
UK

Customer Acquisition
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (6.25%) WordPress
2 1 (1.56%) CMS
Applications
1 30 (46.88%) Microsoft Office
2 10 (15.63%) Microsoft Excel
3 1 (1.56%) Adobe Creative Suite
3 1 (1.56%) Microsoft PowerPoint
Business Applications
1 2 (3.13%) Dynamics CRM
1 2 (3.13%) Shopify
Cloud Services
1 28 (43.75%) Microsoft 365
2 8 (12.50%) Power Platform
3 7 (10.94%) SaaS
4 6 (9.38%) Google Ads
5 3 (4.69%) Google Analytics
6 2 (3.13%) MailChimp
Database & Business Intelligence
1 8 (12.50%) Power BI
1 8 (12.50%) Tableau
2 1 (1.56%) Looker
General
1 40 (62.50%) Social Skills
2 29 (45.31%) Marketing
3 28 (43.75%) Back Office
4 15 (23.44%) Finance
5 9 (14.06%) Advertising
6 3 (4.69%) Brand Awareness
6 3 (4.69%) Retail
7 2 (3.13%) Public Sector
8 1 (1.56%) Analytical Skills
8 1 (1.56%) Health Technology
8 1 (1.56%) iGaming
8 1 (1.56%) Manufacturing
8 1 (1.56%) Organisational Skills
8 1 (1.56%) Presentation Skills
Job Titles
1 28 (43.75%) Desktop Engineer
1 28 (43.75%) Desktop Support
1 28 (43.75%) Desktop Support Engineer
1 28 (43.75%) Support Engineer
2 24 (37.50%) Site Engineer
3 8 (12.50%) Analyst
3 8 (12.50%) Customer Analyst
3 8 (12.50%) Data Analyst
3 8 (12.50%) Digital Analyst
3 8 (12.50%) Digital Analytics Analyst
4 7 (10.94%) Marketing Manager
5 6 (9.38%) Analyst Developer
5 6 (9.38%) Analytics Developer
5 6 (9.38%) Business Development Executive
5 6 (9.38%) Business Intelligence Analyst
5 6 (9.38%) Business Intelligence Data Analyst
5 6 (9.38%) Business Intelligence Developer
5 6 (9.38%) Developer
5 6 (9.38%) Digital Analytics Developer
5 6 (9.38%) Digital Developer
Libraries, Frameworks & Software Standards
1 1 (1.56%) CSS
1 1 (1.56%) HTML
Miscellaneous
1 3 (4.69%) Digital Media
1 3 (4.69%) Enterprise Software
1 3 (4.69%) FMCG
1 3 (4.69%) Social Media
2 2 (3.13%) Blog
2 2 (3.13%) Driving Licence
2 2 (3.13%) Mobile App
2 2 (3.13%) Self-Motivation
3 1 (1.56%) Algorithms
3 1 (1.56%) Analytical Mindset
3 1 (1.56%) Onboarding
3 1 (1.56%) Smart City
3 1 (1.56%) Sports Betting
3 1 (1.56%) Virtual Team
3 1 (1.56%) Web Conferencing
Operating Systems
1 28 (43.75%) Windows
1 28 (43.75%) Windows 10
Processes & Methodologies
1 48 (75.00%) Analytics
2 39 (60.94%) Customer Experience
3 38 (59.38%) Continuous Improvement
4 29 (45.31%) Customer Service
4 29 (45.31%) Cybersecurity
5 28 (43.75%) ITIL
5 28 (43.75%) Patch Management
5 28 (43.75%) Software Deployment
5 28 (43.75%) Ticket Management
6 24 (37.50%) People Management
7 19 (29.69%) CRM
8 13 (20.31%) Decision-Making
8 13 (20.31%) Lead Generation
9 11 (17.19%) A/B Testing
10 10 (15.63%) Business Development
10 10 (15.63%) Digital Marketing
11 9 (14.06%) B2B
11 9 (14.06%) SEO
12 8 (12.50%) Business Intelligence
12 8 (12.50%) Economics
Programming Languages
1 8 (12.50%) Python
1 8 (12.50%) SQL
2 1 (1.56%) JavaScript
Qualifications
1 37 (57.81%) Degree
2 31 (48.44%) Security Cleared
3 28 (43.75%) CTC Cleared
3 28 (43.75%) SC Cleared
4 8 (12.50%) Numerate Degree
5 3 (4.69%) BPSS Clearance
6 1 (1.56%) ACCA
6 1 (1.56%) CIMA
6 1 (1.56%) HNC
6 1 (1.56%) Master's Degree
Quality Assurance & Compliance
1 29 (45.31%) SLA
2 1 (1.56%) GRC
Vendors
1 28 (43.75%) Cisco
2 13 (20.31%) Salesforce
3 7 (10.94%) Google
4 6 (9.38%) Microsoft
5 5 (7.81%) HubSpot
6 3 (4.69%) IBM
6 3 (4.69%) Oracle
6 3 (4.69%) SAP
6 3 (4.69%) TikTok
7 2 (3.13%) Apple
7 2 (3.13%) Facebook
7 2 (3.13%) Instagram
7 2 (3.13%) YouTube
8 1 (1.56%) Adobe
8 1 (1.56%) Ahrefs
8 1 (1.56%) Marin
8 1 (1.56%) Pardot
8 1 (1.56%) Salesforce Marketing Cloud