Period
to 15 January 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 15 January 2021 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
15 Jan 2021
Same period 2020 Same period 2019
Rank 484 563 587
Rank change year-on-year +79 +24 -62
Permanent jobs citing Google Analytics 273 539 644
As % of all permanent jobs advertised in the UK 0.44% 0.43% 0.43%
As % of the Cloud Services category 1.07% 1.28% 1.64%
Number of salaries quoted 249 483 579
Median annual salary £45,000 £47,500 £42,500
Median salary % change year-on-year -5.26% +11.76% +6.25%
10th Percentile £26,500 £29,000 £27,400
90th Percentile £65,500 £67,500 £65,000
UK excluding London median annual salary £35,000 £40,000 £40,000
% change year-on-year -12.50% - +14.29%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 25,463 42,262 39,245
As % of all permanent IT jobs advertised in the UK 40.76% 33.43% 25.96%
Number of salaries quoted 21,497 34,765 31,754
Median annual salary £57,500 £55,000 £55,000
Median salary % change year-on-year +4.55% - +6.80%
10th Percentile £32,500 £30,000 £30,000
90th Percentile £90,000 £91,250 £86,250
UK excluding London median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

Salary distribution for jobs citing Google Analytics over the 6 months to 15 January 2021.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 15 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +76 255 £45,000 -5.26% 64
UK excluding London +119 127 £35,000 -12.50% 48
London +25 125 £55,000 +4.76% 16
South East +109 41 £34,000 -24.44% 10
Work from Home -30 37 £37,500 -37.50% 13
South West +75 26 £35,000 -12.50% 4
Midlands +94 22 £32,500 - 12
East Midlands +71 19 £32,500 +8.33% 8
North of England +81 16 £32,000 -28.89% 20
East of England +107 13 £35,000 -41.67% 2
North West +75 11 £35,000 -12.50% 12
Scotland +48 6 £35,000 +16.67%
Yorkshire +48 4 £32,000 -28.89% 5
West Midlands +73 3 £36,500 +1.39% 4
Northern Ireland +19 2 £40,000 -33.33%
Wales +31 1 £54,000 +35.00%
North East +22 1 £35,000 - 3

For the 6 months to 15 January 2021, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 272 (99.63%) Google
2 271 (99.27%) Analytics
3 137 (50.18%) Marketing
4 75 (27.47%) SEO
5 71 (26.01%) HTML
6 68 (24.91%) E-Commerce
7 66 (24.18%) JavaScript
7 66 (24.18%) Digital Marketing
8 63 (23.08%) Analytical Skills
9 59 (21.61%) CSS
10 56 (20.51%) User Experience
11 54 (19.78%) SQL
12 48 (17.58%) Business Intelligence
13 46 (16.85%) Agile Software Development
14 44 (16.12%) Data Analysis
15 42 (15.38%) Adobe
15 42 (15.38%) Pay per click
16 40 (14.65%) Front End Development
17 39 (14.29%) Retail
18 38 (13.92%) Web Development
18 38 (13.92%) Degree
19 37 (13.55%) Finance
19 37 (13.55%) Power BI
19 37 (13.55%) Google Tag Manager
19 37 (13.55%) Power Platform
20 35 (12.82%) Tableau
20 35 (12.82%) Visualisation
21 34 (12.45%) CMS
22 33 (12.09%) Microsoft Excel
22 33 (12.09%) A/B Testing

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (12.45%) CMS
2 12 (4.40%) WordPress
3 9 (3.30%) Drupal
4 3 (1.10%) Adobe Experience Manager
4 3 (1.10%) Elasticsearch
5 2 (0.73%) Apache
5 2 (0.73%) Jadu
5 2 (0.73%) nginx
6 1 (0.37%) Confluence
6 1 (0.37%) SAS
6 1 (0.37%) SharePoint
Applications
1 33 (12.09%) Microsoft Excel
2 18 (6.59%) Microsoft Office
3 14 (5.13%) Sketch
4 12 (4.40%) Photoshop
5 11 (4.03%) Adobe Illustrator
6 10 (3.66%) Microsoft PowerPoint
7 9 (3.30%) InVision
8 7 (2.56%) Adobe Creative Suite
9 5 (1.83%) Adobe XD
10 4 (1.47%) Figma
11 3 (1.10%) Microsoft Project
11 3 (1.10%) Spreadsheet
12 2 (0.73%) MS Visio
13 1 (0.37%) Fireworks
13 1 (0.37%) Inkscape
13 1 (0.37%) SPSS
13 1 (0.37%) Zeplin
Business Applications
1 11 (4.03%) Magento
2 4 (1.47%) WebTrends
3 3 (1.10%) nopCommerce
3 3 (1.10%) SessionCam
4 2 (0.73%) Shopify
5 1 (0.37%) Eloqua
5 1 (0.37%) Salesforce.com CRM
5 1 (0.37%) Workfront
Cloud Services
1 37 (13.55%) Google Tag Manager
1 37 (13.55%) Power Platform
2 21 (7.69%) AWS
3 20 (7.33%) GCP
4 15 (5.49%) AdWords
5 14 (5.13%) Adobe Analytics
5 14 (5.13%) Azure
5 14 (5.13%) Firebase
5 14 (5.13%) SaaS
6 7 (2.56%) Adobe Creative Cloud
7 6 (2.20%) AWS Lambda
7 6 (2.20%) Serverless
8 5 (1.83%) Amazon ECS
8 5 (1.83%) Amazon S3
8 5 (1.83%) AWS Elastic Beanstalk
8 5 (1.83%) CloudFront
8 5 (1.83%) Datadog
9 2 (0.73%) Google Sheets
9 2 (0.73%) Slack
9 2 (0.73%) Veeva
Communications & Networking
1 5 (1.83%) HTTPS
2 4 (1.47%) Intranet
3 3 (1.10%) Internet
4 2 (0.73%) SMS
5 1 (0.37%) DNS
5 1 (0.37%) SMTP
5 1 (0.37%) SSH
Database & Business Intelligence
1 37 (13.55%) Power BI
2 35 (12.82%) Tableau
3 16 (5.86%) BigQuery
4 12 (4.40%) MySQL
5 11 (4.03%) Data Warehouse
5 11 (4.03%) SQL Server
6 9 (3.30%) Mixpanel
6 9 (3.30%) Relational Database
7 7 (2.56%) BusinessObjects
7 7 (2.56%) Looker
7 7 (2.56%) PostgreSQL
7 7 (2.56%) Redis
8 5 (1.83%) Amazon RDS
9 4 (1.47%) Amazon Redshift
9 4 (1.47%) SQL Server Integration Services
10 2 (0.73%) Spotfire
10 2 (0.73%) SQL Server 2012
10 2 (0.73%) SQL Server Analysis Services
10 2 (0.73%) SQL Server Reporting Services
11 1 (0.37%) SQL Server 2014
Development Applications
1 14 (5.13%) Git (software)
2 13 (4.76%) Visual Website Optimizer
3 12 (4.40%) Appium
4 10 (3.66%) Postman
5 9 (3.30%) JIRA
6 7 (2.56%) Selenium
7 5 (1.83%) CircleCI
8 3 (1.10%) gulp
8 3 (1.10%) SQL Server Management Studio (SSMS)
8 3 (1.10%) webpack
9 2 (0.73%) Grunt
10 1 (0.37%) Android Studio
10 1 (0.37%) Bower
10 1 (0.37%) Charles Proxy
10 1 (0.37%) Crashlytics
10 1 (0.37%) GitLab
10 1 (0.37%) RSpec
10 1 (0.37%) Xcode
General
1 137 (50.18%) Marketing
2 39 (14.29%) Retail
3 37 (13.55%) Finance
4 23 (8.42%) Advertising
5 9 (3.30%) Publishing
6 6 (2.20%) Manufacturing
6 6 (2.20%) Public Sector
7 5 (1.83%) Games
7 5 (1.83%) Law
8 3 (1.10%) Electronics
8 3 (1.10%) Legal
8 3 (1.10%) Telecoms
9 2 (0.73%) Brand Awareness
9 2 (0.73%) Multimedia
9 2 (0.73%) Pharmaceutical
9 2 (0.73%) Police
10 1 (0.37%) Banking
Job Titles
1 72 (26.37%) Analyst
2 60 (21.98%) Developer
3 29 (10.62%) Front End Developer (Client-Side Developer)
4 23 (8.42%) Data Analyst
5 22 (8.06%) Digital Analyst
6 15 (5.49%) Senior Analyst
6 15 (5.49%) Web Developer
7 14 (5.13%) Web Analyst
8 13 (4.76%) PPC Specialist
8 13 (4.76%) SQL Analyst
9 11 (4.03%) Analytics Manager
9 11 (4.03%) Google Analytics Analyst
9 11 (4.03%) Senior Developer
10 10 (3.66%) Applications Engineer
10 10 (3.66%) JavaScript Developer
10 10 (3.66%) QA Engineer
10 10 (3.66%) Senior QA Engineer
11 9 (3.30%) Designer
11 9 (3.30%) Digital Analytics Analyst
11 9 (3.30%) Digital Analytics Manager
Libraries, Frameworks & Software Standards
1 71 (26.01%) HTML
2 59 (21.61%) CSS
3 22 (8.06%) Sass
4 21 (7.69%) React
5 18 (6.59%) HTML5
6 15 (5.49%) jQuery
7 14 (5.13%) Node.js
8 12 (4.40%) REST
9 9 (3.30%) CSS3
9 9 (3.30%) LAMP
9 9 (3.30%) Web Services
10 8 (2.93%) Django
11 6 (2.20%) Flask
11 6 (2.20%) Twitter Bootstrap
12 5 (1.83%) GraphQL
12 5 (1.83%) pytest
12 5 (1.83%) Redux
13 4 (1.47%) LESS
14 3 (1.10%) AngularJS
14 3 (1.10%) Regular Expression
Miscellaneous
1 63 (23.08%) Analytical Skills
2 56 (20.51%) User Experience
3 30 (10.99%) Social Media
4 17 (6.23%) Mobile App
5 8 (2.93%) Blog
5 8 (2.93%) Self-Motivation
6 6 (2.20%) Analytical Mindset
7 5 (1.83%) Greenfield Project
7 5 (1.83%) Marketing Technology
8 4 (1.47%) iPad
8 4 (1.47%) Online Gambling
8 4 (1.47%) Podcast
9 3 (1.10%) Algorithms
9 3 (1.10%) Graphic Design
9 3 (1.10%) Photography
10 2 (0.73%) Animation
10 2 (0.73%) Digital Media
10 2 (0.73%) Tandem
10 2 (0.73%) Video Conferencing
10 2 (0.73%) Video Editing
Operating Systems
1 18 (6.59%) Apple iOS
2 16 (5.86%) Android
3 5 (1.83%) Windows
4 4 (1.47%) Linux
5 1 (0.37%) Mac OS
5 1 (0.37%) Unix
Processes & Methodologies
1 271 (99.27%) Analytics
2 75 (27.47%) SEO
3 68 (24.91%) E-Commerce
4 66 (24.18%) Digital Marketing
5 48 (17.58%) Business Intelligence
6 46 (16.85%) Agile Software Development
7 44 (16.12%) Data Analysis
8 42 (15.38%) Pay per click
9 40 (14.65%) Front End Development
10 38 (13.92%) Web Development
11 35 (12.82%) Visualisation
12 33 (12.09%) A/B Testing
13 29 (10.62%) Digital Analytics
14 25 (9.16%) Decision-Making
15 24 (8.79%) Mathematics
15 24 (8.79%) Problem-Solving
16 23 (8.42%) Conversion Rate Optimisation
17 22 (8.06%) Microservices
18 21 (7.69%) DevOps
19 20 (7.33%) Test Automation
Programming Languages
1 66 (24.18%) JavaScript
2 54 (19.78%) SQL
3 29 (10.62%) Python
4 21 (7.69%) PHP
5 14 (5.13%) R
6 6 (2.20%) Java
6 6 (2.20%) Ruby
7 4 (1.47%) TypeScript
8 3 (1.10%) T-SQL
9 2 (0.73%) C
10 1 (0.37%) C#
10 1 (0.37%) ES6
10 1 (0.37%) JSX
10 1 (0.37%) VBA
Qualifications
1 38 (13.92%) Degree
2 3 (1.10%) SC Cleared
2 3 (1.10%) Security Cleared
3 2 (0.73%) Master's Degree
4 1 (0.37%) Computer Science Degree
4 1 (0.37%) ISTQB
4 1 (0.37%) SAFe Agilist
Quality Assurance & Compliance
1 20 (7.33%) QA
2 6 (2.20%) Data Quality
3 1 (0.37%) GDPR
3 1 (0.37%) NCSC
3 1 (0.37%) PCI DSS
System Software
1 8 (2.93%) Docker
Systems Management
1 10 (3.66%) Kibana
2 4 (1.47%) Opscode Chef
3 1 (0.37%) Kubernetes
Vendors
1 272 (99.63%) Google
2 42 (15.38%) Adobe
3 14 (5.13%) Facebook
3 14 (5.13%) Microsoft
4 12 (4.40%) YouTube
5 10 (3.66%) Kenshoo
5 10 (3.66%) Marin
5 10 (3.66%) Salesforce.com
6 6 (2.20%) Optimizely
7 5 (1.83%) AppDynamics
7 5 (1.83%) Dynatrace
7 5 (1.83%) Hotjar
7 5 (1.83%) New Relic
7 5 (1.83%) Oracle
7 5 (1.83%) SolarWinds
8 4 (1.47%) Tealium
9 3 (1.10%) HubSpot
9 3 (1.10%) Instagram
9 3 (1.10%) Pardot
9 3 (1.10%) Screaming Frog