Period
to 25 May 2019

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 25 May 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
25 May 2019
Same period 2018 Same period 2017
Rank 578 570 531
Rank change year-on-year -8 -39 +48
Permanent jobs citing Google Analytics 622 791 856
As % of all permanent IT jobs advertised in the UK 0.43% 0.45% 0.51%
As % of the Cloud Services category 1.51% 1.94% 3.10%
Number of salaries quoted 503 640 654
UK median annual salary £42,500 £40,000 £38,000
Median salary % change year-on-year +6.25% +5.26% +1.33%
10th Percentile £27,500 £26,250 £25,000
90th Percentile £68,750 £61,250 £58,750
UK excluding London median annual salary £39,500 £35,000 £35,000
% change year-on-year +12.86% - +7.69%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 41,245 40,791 27,636
As % of all permanent IT jobs advertised in the UK 28.43% 23.46% 16.35%
Number of salaries quoted 33,253 33,242 23,117
UK median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £30,750 £29,750 £28,250
90th Percentile £87,500 £83,750 £80,000
UK excluding London median annual salary £47,500 £45,000 £44,000
% change year-on-year +5.56% +2.27% -2.22%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 25 May 2019.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 25 May 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -14 591 £42,500 +7.34% 47
London +34 321 £47,500 +11.76% 25
UK excluding London -41 288 £39,500 +12.86% 23
North of England +38 110 £40,000 +6.67% 5
South East -23 70 £40,000 - 7
North West +27 57 £41,750 +11.33% 4
Yorkshire +26 52 £40,000 - 1
South West +32 37 £30,000 -14.29%
East of England +72 33 £35,000 -30.00% 3
Midlands -26 22 £31,250 +4.17% 7
Scotland +16 15 £35,750 -16.37%
West Midlands -27 11 £27,500 -8.33% 5
East Midlands +29 9 £30,000 +9.09% 2
Wales +18 3 £40,000 +48.42% 1
North East +17 1 £25,000 -3.85%

For the 6 months to 25 May 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 617 (99.20%) Analytics
2 616 (99.04%) Google
3 332 (53.38%) Marketing
4 174 (27.97%) HTML
5 165 (26.53%) Analytical Skills
6 153 (24.60%) User Experience
7 151 (24.28%) CSS
8 150 (24.12%) SEO
9 146 (23.47%) Adobe
10 141 (22.67%) SQL
11 133 (21.38%) E-Commerce
12 131 (21.06%) Agile Software Development
13 128 (20.58%) Digital Marketing
14 125 (20.10%) Business Intelligence
15 123 (19.77%) JavaScript
16 121 (19.45%) Degree
17 115 (18.49%) Web Analytics
18 100 (16.08%) CMS
19 92 (14.79%) Tableau
20 88 (14.15%) A/B Testing
21 86 (13.83%) Adobe Analytics
22 77 (12.38%) Social Media
23 76 (12.22%) Power Platform
23 76 (12.22%) Power BI
24 75 (12.06%) Pay per click
25 73 (11.74%) Microsoft Excel
26 70 (11.25%) PHP
27 67 (10.77%) Finance
28 64 (10.29%) CRM
29 63 (10.13%) Actionable Insight

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 100 (16.08%) CMS
2 46 (7.40%) WordPress
3 22 (3.54%) Elasticsearch
4 19 (3.05%) SharePoint
5 17 (2.73%) Apache Spark
6 14 (2.25%) Drupal
7 10 (1.61%) SAS
8 9 (1.45%) SharePoint 2010
8 9 (1.45%) Sitecore CMS
9 6 (0.96%) Apache
10 5 (0.80%) EPiServer
10 5 (0.80%) IIS
10 5 (0.80%) Umbraco
11 4 (0.64%) Apache Pig
12 3 (0.48%) Confluence
12 3 (0.48%) Facebook Platform
13 2 (0.32%) WebSphere
14 1 (0.16%) Adobe Experience Manager
14 1 (0.16%) Moodle
14 1 (0.16%) Mule
Applications
1 73 (11.74%) Microsoft Excel
2 35 (5.63%) Photoshop
3 30 (4.82%) Microsoft Office
3 30 (4.82%) Microsoft PowerPoint
4 25 (4.02%) Sketch
5 17 (2.73%) InVision
6 13 (2.09%) Adobe Creative Suite
7 10 (1.61%) Adobe Illustrator
8 7 (1.13%) Marvel
8 7 (1.13%) Spreadsheet
9 5 (0.80%) MS Visio
9 5 (0.80%) SPSS
10 2 (0.32%) Zeplin
11 1 (0.16%) Acrobat
11 1 (0.16%) Adobe After Effects
11 1 (0.16%) Final Cut Pro
11 1 (0.16%) Fireworks
11 1 (0.16%) InDesign
11 1 (0.16%) OmniGraffle
11 1 (0.16%) Weka
Business Applications
1 32 (5.14%) WebTrends
2 15 (2.41%) Magento
3 7 (1.13%) SessionCam
4 5 (0.80%) FastStats
5 4 (0.64%) Eloqua
5 4 (0.64%) Shopify
5 4 (0.64%) Sprinklr
6 3 (0.48%) NetSuite
6 3 (0.48%) Optimost
7 1 (0.16%) Adobe Campaign
Cloud Services
1 86 (13.83%) Adobe Analytics
2 76 (12.22%) Power Platform
3 62 (9.97%) Google Tag Manager
4 53 (8.52%) AdWords
5 36 (5.79%) Amazon AWS
6 24 (3.86%) Google Cloud Platform
7 23 (3.70%) Amazon S3
8 20 (3.22%) SaaS
9 19 (3.05%) Amazon CloudWatch
9 19 (3.05%) Amazon EC2
9 19 (3.05%) CloudFront
9 19 (3.05%) Route 53
10 12 (1.93%) MailChimp
10 12 (1.93%) Microsoft Azure
10 12 (1.93%) Office 365
11 9 (1.45%) Adobe Creative Cloud
11 9 (1.45%) OneDrive
11 9 (1.45%) Yammer
12 5 (0.80%) Firebase
12 5 (0.80%) Salesforce Sales Cloud
Communications & Networking
1 12 (1.93%) Intranet
2 7 (1.13%) Internet
2 7 (1.13%) SMS
3 6 (0.96%) DNS
4 4 (0.64%) Firewall
5 3 (0.48%) HTTP
6 2 (0.32%) FTP
6 2 (0.32%) SSL
6 2 (0.32%) Wireshark
7 1 (0.16%) Unified Communications
7 1 (0.16%) Wireless
Database & Business Intelligence
1 76 (12.22%) Power BI
2 35 (5.63%) MySQL
3 26 (4.18%) MongoDB
4 24 (3.86%) Mixpanel
4 24 (3.86%) Redis
5 23 (3.70%) SQL Server
6 21 (3.38%) QlikView
7 20 (3.22%) Big Data
8 19 (3.05%) BigQuery
9 17 (2.73%) Hadoop
9 17 (2.73%) NoSQL
10 15 (2.41%) Apache Hive
10 15 (2.41%) Relational Database
11 12 (1.93%) SQL Server Reporting Services
12 10 (1.61%) Data Warehouse
13 8 (1.29%) BusinessObjects
13 8 (1.29%) PostgreSQL
13 8 (1.29%) SQL Server Integration Services
14 6 (0.96%) Looker
14 6 (0.96%) Sisense
Development Applications
1 39 (6.27%) JIRA
2 36 (5.79%) Git (software)
3 30 (4.82%) Visual Website Optimizer
4 12 (1.93%) Axure RP
5 8 (1.29%) Balsamiq
6 6 (0.96%) Bitbucket
6 6 (0.96%) Grunt
6 6 (0.96%) Subversion
6 6 (0.96%) Visual Studio
7 5 (0.80%) Jenkins
8 4 (0.64%) Bower
8 4 (0.64%) Dreamweaver
8 4 (0.64%) webpack
9 3 (0.48%) gulp
9 3 (0.48%) JMeter
9 3 (0.48%) LoadRunner
10 2 (0.32%) Atlassian Bamboo
10 2 (0.32%) NeoLoad
10 2 (0.32%) Vagrant
10 2 (0.32%) YouTrack
General
1 332 (53.38%) Marketing
2 67 (10.77%) Finance
3 48 (7.72%) Retail
4 22 (3.54%) Manufacturing
5 20 (3.22%) Advertising
6 19 (3.05%) Games
7 17 (2.73%) Telecoms
8 13 (2.09%) Brand Awareness
8 13 (2.09%) Law
9 12 (1.93%) Legal
10 10 (1.61%) Banking
11 9 (1.45%) Back Office
12 7 (1.13%) Automotive
13 6 (0.96%) Publishing
14 5 (0.80%) Local Government
15 3 (0.48%) Private Banking
15 3 (0.48%) Retail Banking
16 2 (0.32%) Electronics
16 2 (0.32%) iGaming
16 2 (0.32%) Pharmaceutical
Job Titles
1 196 (31.51%) Analyst
2 91 (14.63%) Developer
3 55 (8.84%) Digital Analyst
4 36 (5.79%) Insight Analyst
4 36 (5.79%) Senior Analyst
5 35 (5.63%) Data Analyst
6 34 (5.47%) Web Analyst
7 31 (4.98%) Marketing Manager
8 29 (4.66%) Designer
9 27 (4.34%) Senior Developer
10 26 (4.18%) Google Analytics Analyst
11 25 (4.02%) Marketing Executive
12 24 (3.86%) UX Designer
13 23 (3.70%) Full Stack Developer
14 19 (3.05%) Product Manager
15 18 (2.89%) Business Analyst
15 18 (2.89%) Front End Developer (Client-Side Developer)
16 17 (2.73%) Consultant
16 17 (2.73%) Data Engineer
16 17 (2.73%) Digital Executive
Libraries, Frameworks & Software Standards
1 174 (27.97%) HTML
2 151 (24.28%) CSS
3 45 (7.23%) jQuery
4 43 (6.91%) HTML5
5 40 (6.43%) Web Services
6 33 (5.31%) Sass
7 32 (5.14%) CSS3
8 24 (3.86%) .NET
8 24 (3.86%) Laravel
9 23 (3.70%) AngularJS
10 19 (3.05%) RabbitMQ
11 16 (2.57%) Twitter Bootstrap
12 14 (2.25%) React
13 11 (1.77%) Kafka
14 10 (1.61%) LESS
15 9 (1.45%) Node.js
16 7 (1.13%) .NET Framework
16 7 (1.13%) XHTML
17 6 (0.96%) Ajax
17 6 (0.96%) Vue.js
Miscellaneous
1 165 (26.53%) Analytical Skills
2 153 (24.60%) User Experience
3 77 (12.38%) Social Media
4 17 (2.73%) Self-Motivation
5 15 (2.41%) Digital Media
5 15 (2.41%) Social Network
6 13 (2.09%) Greenfield Project
6 13 (2.09%) Mobile App
7 10 (1.61%) Blog
8 9 (1.45%) Marketing Technology
9 8 (1.29%) Analytical Mindset
10 7 (1.13%) Contract for Difference
10 7 (1.13%) Fintech
10 7 (1.13%) Foreign Exchange (FX)
10 7 (1.13%) Spread Betting
10 7 (1.13%) Video Conferencing
11 6 (0.96%) Video\Live Streaming
12 5 (0.80%) Animation
12 5 (0.80%) Data Protection Act
12 5 (0.80%) Management Information System
Operating Systems
1 16 (2.57%) Linux
2 14 (2.25%) Android
3 13 (2.09%) Apple iOS
4 10 (1.61%) Unix
5 9 (1.45%) Windows
6 4 (0.64%) Ubuntu
6 4 (0.64%) Windows NT
7 2 (0.32%) Mac OS
8 1 (0.16%) Mac OS X
8 1 (0.16%) VMS
8 1 (0.16%) Windows Server
Processes & Methodologies
1 617 (99.20%) Analytics
2 150 (24.12%) SEO
3 133 (21.38%) E-Commerce
4 131 (21.06%) Agile Software Development
5 128 (20.58%) Digital Marketing
6 125 (20.10%) Business Intelligence
7 115 (18.49%) Web Analytics
8 88 (14.15%) A/B Testing
9 75 (12.06%) Pay per click
10 64 (10.29%) CRM
11 63 (10.13%) Actionable Insight
12 59 (9.49%) Content Management
13 56 (9.00%) Wireframes
14 55 (8.84%) B2B
14 55 (8.84%) Digital Analytics
15 54 (8.68%) Problem-Solving
15 54 (8.68%) Visualisation
16 52 (8.36%) Data Analysis
17 49 (7.88%) Web Development
18 43 (6.91%) Stakeholder Management
Programming Languages
1 141 (22.67%) SQL
2 123 (19.77%) JavaScript
3 70 (11.25%) PHP
4 58 (9.32%) Python
5 35 (5.63%) R
6 29 (4.66%) Java
7 15 (2.41%) Scala
8 13 (2.09%) C#
9 7 (1.13%) MATLAB
10 6 (0.96%) PHP 5
10 6 (0.96%) T-SQL
11 5 (0.80%) VB
12 4 (0.64%) Apple Swift
12 4 (0.64%) Objective-C
12 4 (0.64%) PL/SQL
13 3 (0.48%) C
14 2 (0.32%) ES6
14 2 (0.32%) Ruby
15 1 (0.16%) Delphi
15 1 (0.16%) Jython
Qualifications
1 121 (19.45%) Degree
2 9 (1.45%) CBAP
3 4 (0.64%) Computer Science Degree
4 3 (0.48%) PMI Certification
5 1 (0.16%) ISTQB
5 1 (0.16%) ISTQB Foundation Certification
5 1 (0.16%) Master's Degree
5 1 (0.16%) Numerate Degree
Quality Assurance & Compliance
1 25 (4.02%) QA
2 16 (2.57%) Data Quality
3 15 (2.41%) GDPR
4 6 (0.96%) Actionable Recommendations
5 1 (0.16%) WCAG
System Software
1 21 (3.38%) Varnish
2 12 (1.93%) Docker
3 3 (0.48%) Active Directory
4 1 (0.16%) HDFS
4 1 (0.16%) Virtual Machines
Systems Management
1 13 (2.09%) Ambari
2 8 (1.29%) Kubernetes
3 2 (0.32%) Ansible
Vendors
1 616 (99.04%) Google
2 146 (23.47%) Adobe
3 92 (14.79%) Tableau
4 57 (9.16%) Microsoft
5 39 (6.27%) Salesforce.com
6 38 (6.11%) Hotjar
7 35 (5.63%) Facebook
8 28 (4.50%) Optimizely
9 23 (3.70%) Maxymiser
10 19 (3.05%) Salesforce Marketing Cloud
10 19 (3.05%) Twitter
11 17 (2.73%) Tealium
12 16 (2.57%) HubSpot
13 15 (2.41%) Crazy Egg
13 15 (2.41%) Ensighten
14 14 (2.25%) Sitecore
15 10 (1.61%) Oracle
15 10 (1.61%) Screaming Frog
15 10 (1.61%) YouTube
16 9 (1.45%) Cadence