The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 30 March 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 463 520 467
Rank change year-on-year +57 -53  
Permanent jobs citing Google Analytics 439 490 617
As % of all permanent IT jobs advertised in the UK 0.51% 0.47% 0.57%
As % of the Cloud Services category 3.47% 4.15% 6.84%
Number of salaries quoted 311 432 486
Median salary £38,000 £37,500 £34,000
Median salary % change year-on-year +1.33% +10.29%  
90% offered a salary of more than £25,000 £27,500 £22,000
10% offered a salary of more than £51,700 £57,700 £55,000
UK excluding London median salary £35,000 £32,500 £29,575
% change year-on-year +7.69% +9.89%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Cloud Computing Skills
UK
Permanent job vacancies with a requirement for cloud computing skills 12644 11797 9022
As % of all permanent IT job vacancies advertised in the UK 14.79% 11.28% 8.38%
Number of salaries quoted 10545 9904 7181
Median salary £50,000 £50,500 £50,000
Median salary % change year-on-year -0.99% +1.00%  
90% offered a salary of more than £30,764 £31,000 £30,000
10% offered a salary of more than £77,500 £72,500 £78,500
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 3 months to 30 March 2017.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 30 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +49 415 £38,000 +1.33% 102
London +9 203 £42,500 -5.55% 49
South East +23 42 £40,000 +9.58% 10
South West +55 40 £32,500 -7.14% 2
North West -6 38 £27,000 -16.92% 18
Yorkshire +45 33 £36,000 +35.84% 6
City of London +33 30 £42,500 -15.00% 7
Somerset +21 25 £56,000 -
Yeovil +13 24 - -
West Midlands +13 22 £35,000 +16.66% 5
East Midlands +24 21 £27,500 -0.90% 2
Manchester -22 21 £32,500 -13.33% 14
North Yorkshire +21 16 £50,000 +88.67% 1
East of England +36 15 £34,500 -18.82% 10
Lancashire - 15 £21,500 - 1
Surrey +41 13 £40,000 +23.07% 3
West Yorkshire +20 13 £36,000 +35.84% 3
Chorley - 13 £21,500 -
Staines -2 11 £50,000 -
Hampshire +22 9 £30,000 -29.41% 3
Leicestershire +3 9 - - 1
Bristol +7 8 £32,000 +11.30% 2
Essex - 8 £40,000 - 3
Basingstoke +12 7 £30,000 -29.41% 1
Bradford +11 7 £36,000 +35.84%
East Sussex - 7 - -
Brighton - 7 - -
Birmingham +19 6 £35,000 +16.66% 2
Scotland +11 6 £35,000 -16.16% 6
Warwickshire +30 5 £37,000 +54.16% 1

For the 6 months to 30 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 886 (99.66%) Analytics
2 859 (96.63%) Google
3 502 (56.47%) Marketing
4 312 (35.10%) SEO
5 289 (32.51%) HTML
5 289 (32.51%) E-Commerce
6 285 (32.06%) Digital Marketing
7 264 (29.70%) Analytical Skills
8 246 (27.67%) CSS
9 234 (26.32%) Web Analytics
10 226 (25.42%) JavaScript
11 216 (24.30%) Social Media
12 171 (19.24%) Agile Software Development
13 169 (19.01%) SQL
14 165 (18.56%) Adobe
15 164 (18.45%) Pay per click
16 162 (18.22%) CMS
17 161 (18.11%) Degree
18 149 (16.76%) User Experience
19 125 (14.06%) HTML5
20 124 (13.95%) Business Intelligence
21 116 (13.05%) Adobe Analytics
21 116 (13.05%) AdWords
22 114 (12.82%) PHP
23 110 (12.37%) Advertising
24 105 (11.81%) CRM
25 104 (11.70%) Web Development
26 103 (11.59%) A/B Testing
27 98 (11.02%) Retail
28 89 (10.01%) Actionable Insight

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 162 (18.22%) CMS
2 49 (5.51%) WordPress
3 39 (4.39%) SAS
4 35 (3.94%) WebSphere
5 32 (3.60%) Apache Solr
6 20 (2.25%) Apache
7 10 (1.12%) Drupal
8 8 (0.90%) EPiServer
8 8 (0.90%) SharePoint
9 7 (0.79%) Adobe Experience Manager
9 7 (0.79%) Sitecore CMS
10 6 (0.67%) Joomla!
10 6 (0.67%) Umbraco
11 5 (0.56%) Apache Spark
11 5 (0.56%) IIS
11 5 (0.56%) nginx
12 4 (0.45%) concrete5
12 4 (0.45%) Confluence
13 3 (0.34%) Apache Pig
13 3 (0.34%) Sitefinity
Applications
1 75 (8.44%) MS Excel
2 72 (8.10%) Photoshop
3 41 (4.61%) MS PowerPoint
4 33 (3.71%) MS Office
5 29 (3.26%) SPSS
6 20 (2.25%) Adobe Illustrator
7 16 (1.80%) InDesign
8 12 (1.35%) Adobe Creative Suite
9 7 (0.79%) InVision
10 6 (0.67%) Adobe Captivate
11 5 (0.56%) OmniGraffle
11 5 (0.56%) Spreadsheet
12 2 (0.22%) Fireworks
13 1 (0.11%) Adobe Premiere
13 1 (0.11%) MS Project
13 1 (0.11%) UserZoom
Business Applications
1 37 (4.16%) WebTrends
2 21 (2.36%) Magento
3 12 (1.35%) Payment Gateway
4 10 (1.12%) Adobe Campaign
5 8 (0.90%) Fredhopper
6 6 (0.67%) Sage 200
7 3 (0.34%) Dynamics CRM
7 3 (0.34%) FastStats
7 3 (0.34%) OpenCart
7 3 (0.34%) Sprinklr
8 2 (0.22%) Eloqua
8 2 (0.22%) Kissmetrics
8 2 (0.22%) Radian6
8 2 (0.22%) SessionCam
8 2 (0.22%) Social Studio
9 1 (0.11%) Dynamics AX
9 1 (0.11%) FastStats PeopleStage
9 1 (0.11%) iJento
9 1 (0.11%) SAP Oil and Gas
Cloud Services
1 116 (13.05%) Adobe Analytics
1 116 (13.05%) AdWords
2 49 (5.51%) Google Tag Manager
3 39 (4.39%) SaaS
4 33 (3.71%) PaaS
5 32 (3.60%) IaaS
6 19 (2.14%) GitHub
7 15 (1.69%) Amazon AWS
7 15 (1.69%) Google Cloud Platform
8 13 (1.46%) MailChimp
9 6 (0.67%) Basecamp
10 4 (0.45%) Chartbeat
10 4 (0.45%) Responsys
10 4 (0.45%) SmartFocus
11 2 (0.22%) AdSense
11 2 (0.22%) Amazon Kinesis
11 2 (0.22%) Firebase
11 2 (0.22%) Microsoft Azure
11 2 (0.22%) NUVI
12 1 (0.11%) Amazon EC2
Communications & Networking
1 43 (4.84%) Internet
2 4 (0.45%) SSH
3 2 (0.22%) Broadband
3 2 (0.22%) SMS
4 1 (0.11%) DAB
4 1 (0.11%) FTP
4 1 (0.11%) HTTP
4 1 (0.11%) Intranet
4 1 (0.11%) PPP
4 1 (0.11%) SSL
4 1 (0.11%) TCP/IP
4 1 (0.11%) VoIP
4 1 (0.11%) Wi-Fi
Database & Business Intelligence
1 70 (7.87%) MySQL
2 65 (7.31%) Big Data
3 36 (4.05%) SQL Server
4 34 (3.82%) Power BI
5 33 (3.71%) Apache Cassandra
6 30 (3.37%) QlikView
7 29 (3.26%) Relational Database
8 23 (2.59%) Mixpanel
9 22 (2.47%) SQL Server Integration Services
10 20 (2.25%) SQL Server Analysis Services
11 18 (2.02%) Data Mining
11 18 (2.02%) SQL Server Reporting Services
12 16 (1.80%) BusinessObjects
12 16 (1.80%) Data Warehouse
12 16 (1.80%) Hadoop
13 15 (1.69%) BigQuery
14 11 (1.24%) SAS Enterprise Guide
15 10 (1.12%) Looker
15 10 (1.12%) RDBMS
16 8 (0.90%) Qlik Sense
Development Applications
1 45 (5.06%) JIRA
2 35 (3.94%) Git (software)
3 28 (3.15%) Axure RP
4 26 (2.92%) Subversion
5 11 (1.24%) Dreamweaver
6 7 (0.79%) gulp
6 7 (0.79%) Talend Open Studio
7 6 (0.67%) Microsoft Blend
8 5 (0.56%) Grunt
9 4 (0.45%) Balsamiq Mockups
9 4 (0.45%) CircleCI
9 4 (0.45%) Jasmine
9 4 (0.45%) Karma Test Runner
9 4 (0.45%) Protractor
10 3 (0.34%) Jenkins
10 3 (0.34%) PHPUnit
10 3 (0.34%) Team Foundation Server
11 2 (0.22%) Bitbucket
11 2 (0.22%) Visual Website Optimizer
11 2 (0.22%) webpack
General
1 502 (56.47%) Marketing
2 110 (12.37%) Advertising
3 98 (11.02%) Retail
4 73 (8.21%) Finance
5 42 (4.72%) Publishing
6 29 (3.26%) Games
7 24 (2.70%) Telecoms
8 21 (2.36%) Legal
9 20 (2.25%) Brand Awareness
10 17 (1.91%) Manufacturing
11 14 (1.57%) Banking
12 8 (0.90%) Pharmaceutical
13 5 (0.56%) Spanish Language
14 4 (0.45%) Electronics
14 4 (0.45%) French Language
14 4 (0.45%) Portuguese Language
15 3 (0.34%) Multimedia
16 2 (0.22%) Online Betting
17 1 (0.11%) German Language
17 1 (0.11%) Italian Language
Job Titles
1 230 (25.87%) Analyst
2 176 (19.80%) Developer
3 75 (8.44%) Web Analyst
4 69 (7.76%) Marketing Manager
5 67 (7.54%) Digital Analyst
6 64 (7.20%) Data Analyst
7 56 (6.30%) Analytics Manager
8 50 (5.62%) Digital Marketing Manager
9 38 (4.27%) Web Manager
10 36 (4.05%) Marketing Executive
11 35 (3.94%) Digital Analytics Manager
11 35 (3.94%) Digital Executive
11 35 (3.94%) Front End Developer (Client-Side Developer)
11 35 (3.94%) PHP Developer
12 33 (3.71%) Business Intelligence Analyst
12 33 (3.71%) Designer
13 32 (3.60%) Author
13 32 (3.60%) Senior Analyst
13 32 (3.60%) Technical Author
13 32 (3.60%) Technical Developer
Libraries, Frameworks & Software Standards
1 289 (32.51%) HTML
2 246 (27.67%) CSS
3 125 (14.06%) HTML5
4 88 (9.90%) Web Services
5 87 (9.79%) jQuery
6 69 (7.76%) CSS3
7 48 (5.40%) AngularJS
8 44 (4.95%) Node.js
9 43 (4.84%) .NET
9 43 (4.84%) XML
10 33 (3.71%) Ajax
10 33 (3.71%) Middleware
11 27 (3.04%) REST
12 24 (2.70%) RESTful
13 23 (2.59%) JSON
14 21 (2.36%) ASP.NET
15 20 (2.25%) LAMP
16 19 (2.14%) Twitter Bootstrap
17 17 (1.91%) Sass
17 17 (1.91%) XHTML
Miscellaneous
1 264 (29.70%) Analytical Skills
2 216 (24.30%) Social Media
3 149 (16.76%) User Experience
4 42 (4.72%) Digital Media
5 40 (4.50%) Blog
6 31 (3.49%) Credit Risk
7 23 (2.59%) Mobile App
8 20 (2.25%) iPad
9 19 (2.14%) Computer Science
9 19 (2.14%) Life Science
10 12 (1.35%) Algorithms
11 10 (1.12%) Management Information System
12 9 (1.01%) FMCG
13 7 (0.79%) Video Conferencing
14 6 (0.67%) Fintech
14 6 (0.67%) Graphic Design
14 6 (0.67%) PMI
15 5 (0.56%) Driving Licence
16 4 (0.45%) Animation
17 3 (0.34%) Social Network
Operating Systems
1 24 (2.70%) Linux
2 6 (0.67%) Windows
3 4 (0.45%) Android
3 4 (0.45%) Apple iOS
4 2 (0.22%) Mac OS
4 2 (0.22%) Windows Server 2008
4 2 (0.22%) Windows Server 2012
5 1 (0.11%) CentOS
5 1 (0.11%) Unix
5 1 (0.11%) Windows Server
Processes & Methodologies
1 886 (99.66%) Analytics
2 312 (35.10%) SEO
3 289 (32.51%) E-Commerce
4 285 (32.06%) Digital Marketing
5 234 (26.32%) Web Analytics
6 171 (19.24%) Agile Software Development
7 164 (18.45%) Pay per click
8 124 (13.95%) Business Intelligence
9 105 (11.81%) CRM
10 104 (11.70%) Web Development
11 103 (11.59%) A/B Testing
12 89 (10.01%) Actionable Insight
13 78 (8.77%) Digital Analytics
13 78 (8.77%) Visualisation
14 76 (8.55%) Email Marketing
15 73 (8.21%) Marketing Strategy
16 69 (7.76%) Online Marketing
17 68 (7.65%) Scrum
18 63 (7.09%) Data Analytics
19 60 (6.75%) Data Visualisation
Programming Languages
1 226 (25.42%) JavaScript
2 169 (19.01%) SQL
3 114 (12.82%) PHP
4 76 (8.55%) Java
5 71 (7.99%) Python
5 71 (7.99%) R
6 28 (3.15%) C#
7 23 (2.59%) VBA
8 19 (2.14%) MATLAB
9 13 (1.46%) T-SQL
10 7 (0.79%) Ruby
11 6 (0.67%) PHP 5
11 6 (0.67%) XAML
12 5 (0.56%) ES6
13 4 (0.45%) C
13 4 (0.45%) CoffeeScript
13 4 (0.45%) VB
14 3 (0.34%) C++
14 3 (0.34%) PL/SQL
14 3 (0.34%) VB.NET
Qualifications
1 161 (18.11%) Degree
2 7 (0.79%) Analytics IQ
2 7 (0.79%) Security Cleared
3 6 (0.67%) PMI Certification
4 3 (0.34%) BC Cleared
4 3 (0.34%) DBS Check
5 2 (0.22%) ISEB
5 2 (0.22%) MCP
5 2 (0.22%) MCSE
5 2 (0.22%) Microsoft Certification
5 2 (0.22%) PhD
6 1 (0.11%) PMP
Quality Assurance & Compliance
1 6 (0.67%) QA
2 5 (0.56%) Data Quality
2 5 (0.56%) SLA
3 2 (0.22%) Actionable Recommendations
4 1 (0.11%) Disclosure Scotland
System Software
1 8 (0.90%) Snort
2 4 (0.45%) Active Directory
3 1 (0.11%) Hyper-V
3 1 (0.11%) Samba
Systems Management
1 8 (0.90%) EnCase
1 8 (0.90%) McAfee ePO
1 8 (0.90%) RSA enVision
1 8 (0.90%) RSA Security Analytics
2 2 (0.22%) Puppet
3 1 (0.11%) Graphite
Vendors
1 859 (96.63%) Google
2 165 (18.56%) Adobe
3 89 (10.01%) Tableau
4 88 (9.90%) Microsoft
5 52 (5.85%) IBM
6 51 (5.74%) Omniture
7 44 (4.95%) ATG
8 43 (4.84%) hybris
9 39 (4.39%) Oracle
10 37 (4.16%) Facebook
11 33 (3.71%) Demandware
11 33 (3.71%) Optimizely
12 28 (3.15%) Twitter
13 26 (2.92%) DoubleClick
14 25 (2.81%) ClickTale
15 20 (2.25%) Zend
16 19 (2.14%) Coremetrics
17 12 (1.35%) Monetate
18 11 (1.24%) Hitwise
19 10 (1.12%) Splunk
Farnborough, Hampshire
The People Network
Salary: £20000 - £30000 per annum
Posted: 23 hours ago
Peterborough, Cambridgeshire
Interaction Recruitment PLC
Salary: £23k - 27k per year
Posted: 21 hours ago
Manchester, Lancashire
Lorien Resourcing
Posted: 17 hours ago
Barnet, Hertfordshire
Pro-Quest Resourcing Ltd
Salary: £22000 - £25000 Per Annum + benefits
Posted: Yesterday
Halesowen, West Midlands (County)
In touch games
Salary: £20000 - £30000 per annum + benefits (inc flexi hrs)
Posted: 17 hours ago
London
Stafford-Sharp Associates
Salary: £45000 - £55000 per annum
Posted: 2 days ago
Warwickshire
Network ITR
Salary: £22000 - £25000 per annum
Posted: Yesterday
London
Give-A-Grad-A-Go Ltd
Salary: £35k - 45k per year
Posted: Yesterday
Huddersfield, West Yorkshire
Oscar
Salary: £30000 - £35000 per annum + Benefits
Posted: 2 days ago
Manchester, Lancashire
Uniting Ambition
Salary: £18k - 26k per year
Posted: 2 days ago
East London
AB Recruit
Salary: £40000 - £50000 Per Annum
Posted: 16 hours ago
Basingstoke, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £22000 - £25000 per annum + Benefits
Posted: Yesterday
London
Big Wednesday Digital Ltd
Salary: £55000 - £95000 per annum + Negotiable
Posted: Yesterday
Ashford, Kent
ARC IT Recruitment Ltd
Salary: + Benefits
Posted: Yesterday
Manchester, Lancashire
Adria Solutions Ltd
Salary: £25000 - £30000 per annum + Benefits
Posted: 5 days ago
Farnborough, Hampshire
The People Network
Salary: £20000 - £30000 per annum
Posted: 2 days ago
Bracknell, Berkshire
Asset Resourcing Ltd
Salary: £60000 - £65000 per annum + car + full benefits
Posted: Yesterday
London
CodeSource Recruitment Limited
Salary: From £35,000 to £45,000 per annum £35,000 - £45,000
Posted: 2 days ago
London
Stafford-Sharp Associates
Salary: £25000 - £30000 per annum
Posted: 2 days ago
London
Digital Gurus
Salary: £40000 - £60000 per annum + + bens
Posted: 2 days ago
Surrey
Parallel Consulting
Salary: £36000 - £44000 per annum + bonus, benefits, pension
Posted: 2 days ago
Shrewsbury, Shropshire
Bluetownonline
Posted: 2 days ago
Ipswich, Suffolk
Searchability
Salary: £30000 - £40000 per annum
Posted: 3 days ago
Cambridge, Cambridgeshire
Searchability
Salary: £20000 - £35000 per annum
Posted: 3 days ago
Edinburgh, Midlothian
Harvey Nash plc
Salary: £40000 - £50000 per annum
Posted: 2 days ago
Leeds, West Yorkshire
Premier IT
Posted: 2 days ago
London
Salt
Salary: £30000 - £40000 per annum
Posted: 5 days ago
City, London
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: 2 days ago
Edinburgh & Lothians
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: 2 days ago
Greater Manchester
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: 2 days ago