Period
to 19 April 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 19 April 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
19 Apr 2018
Same period 2017 Same period 2016
Rank 543 529 557
Rank change year-on-year -14 +28 -43
Permanent jobs citing Google Analytics 866 852 996
As % of all permanent IT jobs advertised in the UK 0.49% 0.50% 0.49%
As % of the Cloud Services category 2.22% 3.31% 4.36%
Number of salaries quoted 674 631 873
UK median annual salary £37,500 £38,000 £37,500
Median salary % change year-on-year -1.32% +1.33% +7.14%
10th Percentile £26,250 £25,000 £24,200
90th Percentile £61,250 £57,500 £60,000
UK excluding London median annual salary £35,000 £35,000 £33,750
% change year-on-year - +3.70% +12.50%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 39,057 25,748 22,852
As % of all permanent IT jobs advertised in the UK 22.03% 14.97% 11.15%
Number of salaries quoted 32,053 21,496 19,310
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £29,000 £28,250 £28,000
90th Percentile £82,500 £80,000 £78,750
UK excluding London median annual salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 19 April 2018.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 19 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +6 844 £37,500 -1.32% 180
UK excluding London -10 447 £35,000 - 107
London +27 414 £42,500 - 77
South East +18 162 £40,000 - 24
North of England +10 129 £37,500 +8.70% 33
Midlands 0 90 £30,000 -13.04% 16
North West -9 70 £37,500 +33.93% 18
West Midlands -3 67 £30,000 -14.29% 13
Yorkshire +11 55 £37,500 +4.17% 12
East of England -9 37 £35,000 +2.94% 18
East Midlands -5 23 £27,500 - 3
South West -42 17 £35,000 -2.78% 12
Scotland -33 12 £35,000 +16.67% 3
North East -20 4 £32,500 +51.16% 3

For the 6 months to 19 April 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 861 (99.42%) Analytics
2 860 (99.31%) Google
3 496 (57.27%) Marketing
4 280 (32.33%) SEO
5 254 (29.33%) Digital Marketing
6 228 (26.33%) Analytical Skills
7 227 (26.21%) HTML
8 208 (24.02%) SQL
9 203 (23.44%) E-Commerce
10 200 (23.09%) Adobe
11 195 (22.52%) CSS
12 188 (21.71%) JavaScript
13 187 (21.59%) Web Analytics
14 183 (21.13%) Pay per click
15 176 (20.32%) AdWords
16 171 (19.75%) User Experience
17 167 (19.28%) Microsoft Excel
18 148 (17.09%) Degree
19 129 (14.90%) Agile Software Development
20 128 (14.78%) Social Media
21 118 (13.63%) Adobe Analytics
22 114 (13.16%) Tableau
23 112 (12.93%) Web Development
24 99 (11.43%) CMS
25 96 (11.09%) Microsoft
26 92 (10.62%) Retail
27 90 (10.39%) Digital Analytics
28 89 (10.28%) Problem-Solving
29 88 (10.16%) Actionable Insight
30 87 (10.05%) jQuery

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 99 (11.43%) CMS
2 53 (6.12%) WordPress
3 49 (5.66%) SAS
4 21 (2.42%) IIS
5 18 (2.08%) Apache
6 15 (1.73%) Apache Spark
7 10 (1.15%) SharePoint
7 10 (1.15%) Sitecore CMS
8 7 (0.81%) Adobe Experience Manager
8 7 (0.81%) Drupal
8 7 (0.81%) WebSphere
9 6 (0.69%) Confluence
9 6 (0.69%) Joomla!
10 3 (0.35%) Kentico
10 3 (0.35%) nginx
10 3 (0.35%) SharePoint Server
11 2 (0.23%) Tomcat
12 1 (0.12%) BizTalk Server
12 1 (0.12%) JBoss
12 1 (0.12%) NetWeaver
Applications
1 167 (19.28%) Microsoft Excel
2 51 (5.89%) Photoshop
3 42 (4.85%) Microsoft Office
4 35 (4.04%) Adobe Illustrator
5 34 (3.93%) Microsoft PowerPoint
6 25 (2.89%) Adobe Creative Suite
7 20 (2.31%) InVision
8 15 (1.73%) SPSS
9 11 (1.27%) UXPin
10 9 (1.04%) InDesign
11 4 (0.46%) Spreadsheet
12 3 (0.35%) Adobe Premiere
13 2 (0.23%) Adobe After Effects
13 2 (0.23%) MS Visio
14 1 (0.12%) Acrobat
Business Applications
1 58 (6.70%) WebTrends
2 10 (1.15%) Magento
3 8 (0.92%) Eloqua
4 7 (0.81%) Salesforce.com CRM
4 7 (0.81%) SessionCam
5 4 (0.46%) Sage 200
6 2 (0.23%) Abakus
6 2 (0.23%) Academy Revenues and Benefits
6 2 (0.23%) Adobe Campaign
6 2 (0.23%) Dynamics NAV
6 2 (0.23%) Fredhopper
6 2 (0.23%) Payment Gateway
6 2 (0.23%) Shopify
6 2 (0.23%) Sprinklr
6 2 (0.23%) Unica
7 1 (0.12%) OpenCart
7 1 (0.12%) SAP CO
7 1 (0.12%) SAP FI
7 1 (0.12%) SAP FI/CO
7 1 (0.12%) SAP Hybris
Cloud Services
1 176 (20.32%) AdWords
2 118 (13.63%) Adobe Analytics
3 61 (7.04%) Google Tag Manager
4 17 (1.96%) Amazon AWS
5 15 (1.73%) Google Cloud Platform
6 13 (1.50%) SaaS
7 12 (1.39%) MailChimp
8 9 (1.04%) Trello
9 8 (0.92%) Firebase
10 7 (0.81%) Microsoft Azure
10 7 (0.81%) Office 365
10 7 (0.81%) Slack
11 6 (0.69%) Dropbox
12 5 (0.58%) PaaS
12 5 (0.58%) Sage Pay
13 3 (0.35%) Flurry Analytics
13 3 (0.35%) GitHub
14 2 (0.23%) Akamai
14 2 (0.23%) Google Attribution 360
14 2 (0.23%) Silverpop
Communications & Networking
1 22 (2.54%) SMS
2 14 (1.62%) Internet
3 6 (0.69%) DNS
4 4 (0.46%) HTTP
5 3 (0.35%) Skype
5 3 (0.35%) SSL
6 2 (0.23%) Broadband
6 2 (0.23%) SAN
7 1 (0.12%) HTTPS
7 1 (0.12%) Intranet
7 1 (0.12%) TCP/IP
Database & Business Intelligence
1 62 (7.16%) SQL Server
2 46 (5.31%) Big Data
3 44 (5.08%) MySQL
4 33 (3.81%) Power BI
4 33 (3.81%) SQL Server Reporting Services
5 22 (2.54%) Hadoop
5 22 (2.54%) Spotfire
5 22 (2.54%) SQL Server Analysis Services
6 21 (2.42%) SQL Server Integration Services
7 20 (2.31%) QlikView
8 15 (1.73%) Qlik Sense
9 13 (1.50%) MongoDB
9 13 (1.50%) NoSQL
10 12 (1.39%) BigQuery
10 12 (1.39%) SQL Server 2016
11 10 (1.15%) Data Mining
12 9 (1.04%) Apache Hive
12 9 (1.04%) Data Warehouse
13 5 (0.58%) Data Mart
13 5 (0.58%) Snowflake Schema
Development Applications
1 45 (5.20%) JIRA
2 43 (4.97%) Git (software)
3 32 (3.70%) Axure RP
4 21 (2.42%) Balsamiq Mockups
5 18 (2.08%) gulp
6 16 (1.85%) Subversion
7 14 (1.62%) Grunt
7 14 (1.62%) TeamCity
8 13 (1.50%) webpack
9 12 (1.39%) Karma Test Runner
10 11 (1.27%) Jasmine
11 8 (0.92%) SpecFlow
12 7 (0.81%) Crashlytics
12 7 (0.81%) Visual Studio
13 6 (0.69%) Gemini Tracker
14 5 (0.58%) Visual Website Optimizer
15 4 (0.46%) Android Studio
15 4 (0.46%) JIRA Agile
15 4 (0.46%) Team Foundation Server
16 3 (0.35%) Cucumber
General
1 496 (57.27%) Marketing
2 92 (10.62%) Retail
3 83 (9.58%) Finance
4 73 (8.43%) Advertising
5 31 (3.58%) Banking
6 20 (2.31%) Brand Awareness
7 15 (1.73%) Publishing
8 14 (1.62%) Games
8 14 (1.62%) Manufacturing
9 13 (1.50%) Legal
9 13 (1.50%) Telecoms
10 9 (1.04%) Automotive
11 5 (0.58%) Law
12 4 (0.46%) Electronics
12 4 (0.46%) Multimedia
13 3 (0.35%) Back Office
13 3 (0.35%) Billing
14 2 (0.23%) French Language
14 2 (0.23%) German Language
14 2 (0.23%) Italian Language
Job Titles
1 227 (26.21%) Analyst
2 138 (15.94%) Developer
3 70 (8.08%) Digital Analyst
4 67 (7.74%) Web Analyst
5 56 (6.47%) Data Analyst
6 54 (6.24%) Analytics Manager
7 51 (5.89%) Marketing Executive
7 51 (5.89%) Marketing Manager
8 49 (5.66%) Web Developer
9 45 (5.20%) Designer
9 45 (5.20%) PPC Manager
10 36 (4.16%) Account Manager
11 33 (3.81%) Front End Developer (Client-Side Developer)
11 33 (3.81%) Senior Analyst
11 33 (3.81%) SEO Manager
12 31 (3.58%) UX Designer
13 30 (3.46%) Digital Marketing Manager
13 30 (3.46%) Marketing Analyst
14 28 (3.23%) Web Analytics Analyst
15 27 (3.12%) Insight Analyst
Libraries, Frameworks & Software Standards
1 227 (26.21%) HTML
2 195 (22.52%) CSS
3 87 (10.05%) jQuery
4 72 (8.31%) HTML5
5 48 (5.54%) CSS3
6 35 (4.04%) Node.js
7 32 (3.70%) Sass
8 31 (3.58%) .NET
8 31 (3.58%) Ajax
9 28 (3.23%) AngularJS
10 18 (2.08%) Twitter Bootstrap
11 17 (1.96%) React
12 16 (1.85%) Classic ASP
12 16 (1.85%) REST
13 15 (1.73%) ASP.NET
13 15 (1.73%) Web Services
13 15 (1.73%) XML
14 12 (1.39%) LAMP
15 11 (1.27%) Laravel
16 10 (1.15%) Express
Miscellaneous
1 228 (26.33%) Analytical Skills
2 171 (19.75%) User Experience
3 128 (14.78%) Social Media
4 69 (7.97%) Self-Motivation
5 41 (4.73%) Mobile App
6 33 (3.81%) Computer Science
7 26 (3.00%) Blog
8 22 (2.54%) Digital Media
9 21 (2.42%) Fintech
9 21 (2.42%) Greenfield Project
10 18 (2.08%) Tandem
11 17 (1.96%) Graphic Design
12 15 (1.73%) Algorithms
13 8 (0.92%) Data Structures
13 8 (0.92%) Marketing Technology
14 7 (0.81%) Analytical Mindset
14 7 (0.81%) Management Information System
15 6 (0.69%) FMCG
15 6 (0.69%) Minimum Viable Product
16 5 (0.58%) Video Conferencing
Operating Systems
1 15 (1.73%) Linux
2 13 (1.50%) Android
3 9 (1.04%) Apple iOS
3 9 (1.04%) Windows
4 6 (0.69%) CentOS
5 2 (0.23%) Ubuntu
5 2 (0.23%) Unix
5 2 (0.23%) Windows Server
6 1 (0.12%) DC/OS
6 1 (0.12%) Windows Phone
Processes & Methodologies
1 861 (99.42%) Analytics
2 280 (32.33%) SEO
3 254 (29.33%) Digital Marketing
4 203 (23.44%) E-Commerce
5 187 (21.59%) Web Analytics
6 183 (21.13%) Pay per click
7 129 (14.90%) Agile Software Development
8 112 (12.93%) Web Development
9 90 (10.39%) Digital Analytics
10 89 (10.28%) Problem-Solving
11 88 (10.16%) Actionable Insight
12 83 (9.58%) A/B Testing
13 71 (8.20%) Email Marketing
14 69 (7.97%) Visualisation
15 68 (7.85%) Business Intelligence
16 63 (7.27%) Marketing Strategy
17 62 (7.16%) Mathematics
18 60 (6.93%) Content Management
19 59 (6.81%) CRM
20 55 (6.35%) Responsive Web Design
Programming Languages
1 208 (24.02%) SQL
2 188 (21.71%) JavaScript
3 80 (9.24%) PHP
4 79 (9.12%) Python
5 41 (4.73%) Java
6 32 (3.70%) R
7 24 (2.77%) C#
8 19 (2.19%) MATLAB
9 17 (1.96%) VBA
10 13 (1.50%) VB
11 11 (1.27%) T-SQL
12 5 (0.58%) Java 8
12 5 (0.58%) Objective-C
12 5 (0.58%) Scala
13 4 (0.46%) Ruby
14 3 (0.35%) Apple Swift
15 2 (0.23%) C++
15 2 (0.23%) Data Analysis Expressions (DAX)
15 2 (0.23%) PHP 5
15 2 (0.23%) PL/SQL
Qualifications
1 148 (17.09%) Degree
2 26 (3.00%) Numerate Degree
3 9 (1.04%) Analytics IQ
4 8 (0.92%) PhD
5 2 (0.23%) Computer Science Degree
6 1 (0.12%) CIPFA
6 1 (0.12%) ISEB
Quality Assurance & Compliance
1 28 (3.23%) Actionable Recommendations
2 19 (2.19%) QA
3 7 (0.81%) SLA
4 6 (0.69%) PCI DSS
5 3 (0.35%) GDPR
6 1 (0.12%) Data Quality
6 1 (0.12%) WCAG
System Software
1 8 (0.92%) Docker
2 6 (0.69%) Samba
3 1 (0.12%) Active Directory
3 1 (0.12%) Apache Flume
3 1 (0.12%) Virtual Machines
Systems Management
1 3 (0.35%) Opscode Chef
2 2 (0.23%) Ambari
2 2 (0.23%) Puppet
2 2 (0.23%) Terraform
3 1 (0.12%) Grafana
3 1 (0.12%) HP ALM
3 1 (0.12%) HP Quality Center
3 1 (0.12%) Kibana
3 1 (0.12%) Kubernetes
3 1 (0.12%) Matomo
3 1 (0.12%) Systems Management Server (SMS)
Vendors
1 860 (99.31%) Google
2 200 (23.09%) Adobe
3 114 (13.16%) Tableau
4 96 (11.09%) Microsoft
5 62 (7.16%) Twitter
6 54 (6.24%) Omniture
7 45 (5.20%) Facebook
7 45 (5.20%) Salesforce.com
8 30 (3.46%) DoubleClick
9 17 (1.96%) Optimizely
10 16 (1.85%) Alteryx
11 12 (1.39%) SAP
11 12 (1.39%) Sitecore
12 11 (1.27%) Screaming Frog
13 10 (1.15%) Marin
14 9 (1.04%) Marketo
15 8 (0.92%) Coremetrics
15 8 (0.92%) hybris
15 8 (0.92%) Pardot
15 8 (0.92%) Yahoo!