Period
to 21 August 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 August 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
21 Aug 2017
Same period 2016 Same period 2015
Rank 522 556 499
Rank change year-on-year +34 -57 -5
Permanent jobs citing Google Analytics 878 916 1231
As % of all permanent IT jobs advertised in the UK 0.50% 0.46% 0.56%
As % of the Cloud Services category 2.92% 3.87% 6.43%
Number of salaries quoted 693 793 984
UK median annual salary £40,000 £37,500 £35,000
Median salary % change year-on-year +6.67% +7.14% -
10th Percentile £24,500 £25,500 £21,750
90th Percentile £63,500 £62,500 £58,750
UK excluding London median annual salary £32,500 £32,500 £32,500

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Cloud Computing Skills
UK
Permanent job vacancies with a requirement for cloud computing skills 30106 23662 19158
As % of all permanent IT job vacancies advertised in the UK 17.10% 12.01% 8.78%
Number of salaries quoted 24697 19988 15499
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% -
10th Percentile £28,374 £28,000 £27,500
90th Percentile £80,000 £80,000 £77,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% +6.25%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 21 August 2017.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 21 August 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +26 844 £40,000 +8.11% 83
London +73 467 £45,000 -5.26% 41
UK excluding London +19 394 £32,500 - 43
North of England -65 103 £35,000 +9.38% 16
Midlands +33 95 £30,000 +5.26% 7
South East +29 92 £31,250 -10.71% 12
Yorkshire +35 54 £40,000 +33.33% 3
South West +2 53 £45,000 +63.64% 2
West Midlands -2 51 £35,000 +27.27% 4
North West -82 47 £35,000 +7.69% 13
East Midlands +45 42 £28,500 -12.31% 3
East of England +22 37 £31,500 +13.51% 5
Scotland +7 9 £32,500 -18.75%
Wales +21 6 £40,000 +70.21% 1
North East +11 2 £21,000 -34.38%

For the 6 months to 21 August 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 876 (99.77%) Analytics
2 862 (98.18%) Google
3 478 (54.44%) Marketing
4 317 (36.10%) HTML
5 296 (33.71%) SEO
6 287 (32.69%) E-Commerce
7 248 (28.25%) Analytical Skills
8 238 (27.11%) JavaScript
9 236 (26.88%) CSS
10 220 (25.06%) Digital Marketing
11 214 (24.37%) Web Analytics
12 193 (21.98%) Adobe
12 193 (21.98%) User Experience
13 185 (21.07%) SQL
14 169 (19.25%) Agile Software Development
15 153 (17.43%) Degree
16 150 (17.08%) Microsoft Excel
17 140 (15.95%) Social Media
18 129 (14.69%) CRM
19 122 (13.90%) CMS
20 121 (13.78%) Business Intelligence
21 120 (13.67%) Adobe Analytics
22 115 (13.10%) Pay per click
23 107 (12.19%) Web Development
24 106 (12.07%) A/B Testing
25 103 (11.73%) Finance
26 99 (11.28%) Microsoft
27 98 (11.16%) Retail
28 97 (11.05%) AdWords
29 94 (10.71%) Advertising

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 122 (13.90%) CMS
2 49 (5.58%) WordPress
3 39 (4.44%) SAS
4 33 (3.76%) Apache Solr
5 28 (3.19%) WebSphere
6 24 (2.73%) Apache
7 22 (2.51%) EPiServer
8 16 (1.82%) Sitecore CMS
9 15 (1.71%) Adobe Experience Manager
9 15 (1.71%) Drupal
10 14 (1.59%) Apache Spark
11 13 (1.48%) Elasticsearch
11 13 (1.48%) IIS
12 11 (1.25%) Joomla!
13 7 (0.80%) SharePoint
14 6 (0.68%) DNN
14 6 (0.68%) nginx
15 5 (0.57%) Umbraco
16 4 (0.46%) Confluence
17 3 (0.34%) JBoss
Applications
1 150 (17.08%) Microsoft Excel
2 48 (5.47%) Photoshop
3 47 (5.35%) Microsoft Office
4 41 (4.67%) Microsoft PowerPoint
5 39 (4.44%) SPSS
6 22 (2.51%) Adobe Illustrator
7 12 (1.37%) InDesign
8 11 (1.25%) Spreadsheet
9 9 (1.03%) InVision
10 6 (0.68%) Adobe Creative Suite
11 5 (0.57%) SPSS Modeler
12 3 (0.34%) OmniGraffle
12 3 (0.34%) UXPin
13 1 (0.11%) UserZoom
Business Applications
1 34 (3.87%) Adobe Campaign
2 27 (3.08%) WebTrends
3 26 (2.96%) Magento
4 18 (2.05%) SessionCam
5 16 (1.82%) Eloqua
6 11 (1.25%) Dynamics CRM
6 11 (1.25%) Social Studio
7 10 (1.14%) OpenCart
8 9 (1.03%) Fredhopper
9 6 (0.68%) Sage 200
10 5 (0.57%) Payment Gateway
11 4 (0.46%) FastStats
12 1 (0.11%) Dynamics AX
12 1 (0.11%) Salesforce.com CRM
12 1 (0.11%) SAP Hybris
12 1 (0.11%) SAP SD
12 1 (0.11%) Toggl
Cloud Services
1 120 (13.67%) Adobe Analytics
2 97 (11.05%) AdWords
3 87 (9.91%) Google Tag Manager
4 36 (4.10%) PaaS
5 31 (3.53%) Google Cloud Platform
6 28 (3.19%) SaaS
7 25 (2.85%) IaaS
8 20 (2.28%) Amazon AWS
9 11 (1.25%) MailChimp
10 10 (1.14%) Microsoft Azure
11 6 (0.68%) Chartbeat
12 5 (0.57%) GitHub
13 3 (0.34%) Adobe Creative Cloud
14 2 (0.23%) Amazon EMR
14 2 (0.23%) Kissmetrics
14 2 (0.23%) SurveyMonkey
15 1 (0.11%) Amazon Kinesis
15 1 (0.11%) Amazon SQS
15 1 (0.11%) Office 365
15 1 (0.11%) Trello
Communications & Networking
1 66 (7.52%) Internet
2 11 (1.25%) HTTP
3 8 (0.91%) Firewall
4 4 (0.46%) Broadband
5 2 (0.23%) FTP
5 2 (0.23%) PPP
5 2 (0.23%) TCP/IP
6 1 (0.11%) DHCP
6 1 (0.11%) DNS
6 1 (0.11%) Intranet
6 1 (0.11%) SSH
6 1 (0.11%) SSL
6 1 (0.11%) VoIP
Database & Business Intelligence
1 72 (8.20%) SQL Server
2 44 (5.01%) MySQL
3 40 (4.56%) Data Mining
4 36 (4.10%) Data Warehouse
5 35 (3.99%) Big Data
6 30 (3.42%) BigQuery
7 27 (3.08%) Power BI
8 25 (2.85%) Apache Cassandra
9 24 (2.73%) QlikView
10 22 (2.51%) Mixpanel
11 20 (2.28%) SQL Server Integration Services
12 19 (2.16%) Amazon Redshift
13 18 (2.05%) SQL Server Reporting Services
14 16 (1.82%) Hadoop
15 15 (1.71%) Looker
16 14 (1.59%) SQL Server Analysis Services
17 11 (1.25%) SQL Server 2005
18 10 (1.14%) Qlik Sense
19 9 (1.03%) BusinessObjects
20 8 (0.91%) Spotfire
Development Applications
1 50 (5.69%) JIRA
2 34 (3.87%) gulp
3 31 (3.53%) Git (software)
4 21 (2.39%) Axure RP
4 21 (2.39%) Grunt
4 21 (2.39%) Visual Studio
5 11 (1.25%) Subversion
6 10 (1.14%) Bower
6 10 (1.14%) jspm
6 10 (1.14%) Team Foundation Server
7 6 (0.68%) Crashlytics
7 6 (0.68%) Jenkins
8 5 (0.57%) NUnit
8 5 (0.57%) VSS/SourceSafe
9 4 (0.46%) Balsamiq Mockups
10 3 (0.34%) Bitbucket
10 3 (0.34%) PHPUnit
10 3 (0.34%) TestRail
11 2 (0.23%) Mockito
11 2 (0.23%) Talend Open Studio
General
1 478 (54.44%) Marketing
2 103 (11.73%) Finance
3 98 (11.16%) Retail
4 94 (10.71%) Advertising
5 34 (3.87%) Games
5 34 (3.87%) Publishing
6 20 (2.28%) Telecoms
7 16 (1.82%) Manufacturing
8 15 (1.71%) French Language
9 14 (1.59%) Electronics
10 13 (1.48%) German Language
11 10 (1.14%) Legal
12 9 (1.03%) Banking
13 8 (0.91%) Brand Awareness
13 8 (0.91%) Multimedia
14 5 (0.57%) Automotive
14 5 (0.57%) Mandarin Language
15 4 (0.46%) Pharmaceutical
16 3 (0.34%) Spanish Language
17 2 (0.23%) Italian Language
Job Titles
1 242 (27.56%) Analyst
2 155 (17.65%) Developer
3 84 (9.57%) Web Analyst
4 68 (7.74%) Digital Analyst
5 55 (6.26%) Data Analyst
6 40 (4.56%) Web Developer
7 35 (3.99%) Consultant
7 35 (3.99%) Junior
8 32 (3.64%) Analytics Manager
9 30 (3.42%) Front End Developer (Client-Side Developer)
9 30 (3.42%) Google Analytics Analyst
9 30 (3.42%) Insight Analyst
10 28 (3.19%) .NET Developer
10 28 (3.19%) Digital Executive
10 28 (3.19%) Web Manager
11 26 (2.96%) Designer
12 25 (2.85%) E-Commerce Manager
12 25 (2.85%) SEO Manager
12 25 (2.85%) Technical Author
12 25 (2.85%) Technical Developer
Libraries, Frameworks & Software Standards
1 317 (36.10%) HTML
2 236 (26.88%) CSS
3 84 (9.57%) jQuery
4 78 (8.88%) HTML5
5 68 (7.74%) AngularJS
6 53 (6.04%) .NET
7 47 (5.35%) Node.js
8 42 (4.78%) Web Services
9 40 (4.56%) ASP.NET
10 38 (4.33%) Ajax
11 34 (3.87%) CSS3
12 32 (3.64%) Sass
13 31 (3.53%) XML
14 30 (3.42%) Twitter Bootstrap
15 26 (2.96%) Middleware
16 25 (2.85%) JSON
17 23 (2.62%) ASP.NET MVC
18 18 (2.05%) React
19 17 (1.94%) LESS
19 17 (1.94%) Lucene
Miscellaneous
1 248 (28.25%) Analytical Skills
2 193 (21.98%) User Experience
3 140 (15.95%) Social Media
4 31 (3.53%) Computer Science
5 28 (3.19%) Mobile App
6 27 (3.08%) Blog
7 22 (2.51%) Fintech
8 15 (1.71%) Digital Media
9 14 (1.59%) Credit Risk
10 12 (1.37%) Algorithms
10 12 (1.37%) W3C
11 10 (1.14%) iPad
12 9 (1.03%) Management Information System
13 8 (0.91%) BBC
14 6 (0.68%) Virtual Team
15 5 (0.57%) Graphic Design
15 5 (0.57%) Life Science
16 4 (0.46%) Animation
16 4 (0.46%) FMCG
17 3 (0.34%) Photography
Operating Systems
1 19 (2.16%) Windows
2 15 (1.71%) Windows Server
3 14 (1.59%) Linux
4 10 (1.14%) Apple iOS
5 6 (0.68%) Android
6 2 (0.23%) CentOS
6 2 (0.23%) Unix
6 2 (0.23%) Windows Server 2008
6 2 (0.23%) Windows Server 2012
7 1 (0.11%) Ubuntu
Processes & Methodologies
1 876 (99.77%) Analytics
2 296 (33.71%) SEO
3 287 (32.69%) E-Commerce
4 220 (25.06%) Digital Marketing
5 214 (24.37%) Web Analytics
6 169 (19.25%) Agile Software Development
7 129 (14.69%) CRM
8 121 (13.78%) Business Intelligence
9 115 (13.10%) Pay per click
10 107 (12.19%) Web Development
11 106 (12.07%) A/B Testing
12 88 (10.02%) Digital Analytics
12 88 (10.02%) Scrum
13 76 (8.66%) Visualisation
14 74 (8.43%) Actionable Insight
15 64 (7.29%) Statistics
16 60 (6.83%) Conversion Rate Optimisation
17 59 (6.72%) Data Visualisation
18 55 (6.26%) Data Analysis
19 53 (6.04%) Online Marketing
Programming Languages
1 238 (27.11%) JavaScript
2 185 (21.07%) SQL
3 85 (9.68%) PHP
4 72 (8.20%) Python
5 58 (6.61%) Java
6 53 (6.04%) R
7 35 (3.99%) C#
8 25 (2.85%) VBA
9 18 (2.05%) T-SQL
10 15 (1.71%) C
11 11 (1.25%) VB.NET
12 8 (0.91%) Ruby
13 5 (0.57%) Apple Swift
13 5 (0.57%) Bourne shell
13 5 (0.57%) VB
14 4 (0.46%) PHP 5
15 1 (0.11%) Bash Shell
15 1 (0.11%) C++
15 1 (0.11%) Scala
15 1 (0.11%) XPath
Qualifications
1 153 (17.43%) Degree
2 15 (1.71%) Numerate Degree
3 10 (1.14%) Computer Science Degree
3 10 (1.14%) ISEB
4 8 (0.91%) CCNA
4 8 (0.91%) CCNP
4 8 (0.91%) Cisco Certification
5 7 (0.80%) Analytics IQ
5 7 (0.80%) Microsoft Certification
6 5 (0.57%) Master's Degree
7 3 (0.34%) Security Cleared
8 2 (0.23%) BC Cleared
8 2 (0.23%) DBS Check
8 2 (0.23%) MBA
8 2 (0.23%) MCP
8 2 (0.23%) MCSE
8 2 (0.23%) PhD
9 1 (0.11%) BPSS Clearance
9 1 (0.11%) PMP
9 1 (0.11%) PRINCE2 Certification
Quality Assurance & Compliance
1 26 (2.96%) QA
2 10 (1.14%) Data Quality
3 4 (0.46%) SLA
4 3 (0.34%) PMO
5 2 (0.23%) GDPR
6 1 (0.11%) Actionable Recommendations
System Software
1 14 (1.59%) Docker
2 2 (0.23%) Active Directory
2 2 (0.23%) Samba
3 1 (0.11%) Hyper-V
Systems Management
1 5 (0.57%) Puppet
2 2 (0.23%) Ansible
3 1 (0.11%) Hadoop YARN
3 1 (0.11%) Piwik
3 1 (0.11%) Systems Management Server (SMS)
3 1 (0.11%) Terraform
Vendors
1 862 (98.18%) Google
2 193 (21.98%) Adobe
3 99 (11.28%) Microsoft
4 68 (7.74%) Tableau
5 59 (6.72%) Optimizely
6 53 (6.04%) Omniture
7 41 (4.67%) IBM
8 38 (4.33%) ATG
8 38 (4.33%) hybris
9 37 (4.21%) Facebook
9 37 (4.21%) Salesforce.com
10 33 (3.76%) Oracle
11 28 (3.19%) Demandware
12 23 (2.62%) DoubleClick
13 22 (2.51%) Marketo
14 20 (2.28%) SAP
15 18 (2.05%) Twitter
16 17 (1.94%) Sitecore
17 15 (1.71%) Coremetrics
18 13 (1.48%) Hootsuite