Period
to 20 April 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 20 April 2021 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
20 Apr 2021
Same period 2020 Same period 2019
Rank 500 577 587
Rank change year-on-year +77 +10 -16
Permanent jobs citing Google Analytics 390 411 658
As % of all permanent jobs advertised in the UK 0.46% 0.37% 0.44%
As % of the Cloud Services category 1.12% 1.07% 1.59%
Number of salaries quoted 275 352 531
10th Percentile £27,500 £30,575 £27,000
25th Percentile £32,500 £36,987 £31,250
Median annual salary (50th Percentile) £41,500 £47,500 £41,800
Median % change year-on-year -12.63% +13.64% +11.47%
75th Percentile £57,500 £61,250 £53,750
90th Percentile £65,000 £72,250 £65,000
UK excluding London median annual salary £37,500 £45,000 £37,500
% change year-on-year -16.67% +20.00% +7.14%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 34,764 38,409 41,339
As % of all permanent IT jobs advertised in the UK 41.18% 34.92% 27.81%
Number of salaries quoted 28,538 31,636 33,458
10th Percentile £32,500 £31,250 £30,500
25th Percentile £42,500 £41,100 £39,500
Median annual salary (50th Percentile) £57,500 £55,000 £55,000
Median % change year-on-year +4.55% - +4.76%
75th Percentile £76,250 £75,000 £72,500
90th Percentile £92,500 £92,500 £87,500
UK excluding London median annual salary £50,000 £48,750 £47,500
% change year-on-year +2.56% +2.63% +5.56%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

Salary distribution for jobs citing Google Analytics over the 6 months to 20 April 2021.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 20 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +97 344 £42,500 -15.00% 81
UK excluding London +121 206 £37,500 -16.67% 68
London +33 144 £55,000 - 19
Work from Home -40 100 £40,000 +33.33% 17
South East +83 91 £37,500 -16.67% 11
North of England +30 35 £35,000 -22.22% 13
Midlands +34 27 £40,500 +24.62% 23
East Midlands +32 22 £40,125 +29.44% 6
East of England +75 18 £35,000 -22.22% 6
North West +39 17 £36,175 -17.31% 6
South West +9 17 £39,000 -8.24% 9
Yorkshire +2 16 £30,000 -33.33% 5
Scotland +14 11 £35,000 +11.11% 5
West Midlands +4 5 £46,000 +11.52% 17
Northern Ireland - 4 £40,000 - 1
Isle of Man - 3 £42,500 - 1
North East +11 2 £37,500 - 2

For the 6 months to 20 April 2021, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 385 (98.72%) Analytics
2 379 (97.18%) Google
3 229 (58.72%) Marketing
4 123 (31.54%) Digital Marketing
5 110 (28.21%) SEO
6 105 (26.92%) E-Commerce
7 103 (26.41%) Analytical Skills
8 95 (24.36%) HTML
9 92 (23.59%) User Experience
10 81 (20.77%) CSS
11 79 (20.26%) JavaScript
11 79 (20.26%) SQL
12 78 (20.00%) Finance
13 75 (19.23%) Adobe
14 71 (18.21%) Business Intelligence
15 70 (17.95%) Retail
16 61 (15.64%) A/B Testing
17 60 (15.38%) Degree
18 59 (15.13%) Agile Software Development
19 58 (14.87%) Pay per click
20 53 (13.59%) CMS
21 52 (13.33%) Google Tag Manager
22 50 (12.82%) Problem-Solving
23 48 (12.31%) Python
24 46 (11.79%) Social Media
25 45 (11.54%) Visualisation
26 43 (11.03%) Web Development
27 42 (10.77%) Project Management
27 42 (10.77%) Tableau
28 40 (10.26%) Data Analysis

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 53 (13.59%) CMS
2 23 (5.90%) WordPress
3 15 (3.85%) Drupal
4 5 (1.28%) Confluence
4 5 (1.28%) Kentico
4 5 (1.28%) SAS
5 3 (0.77%) Apache
5 3 (0.77%) Apache Airflow
5 3 (0.77%) Apache Spark
5 3 (0.77%) nginx
6 2 (0.51%) Adobe Experience Manager
6 2 (0.51%) Luigi
6 2 (0.51%) Oracle Workflow
6 2 (0.51%) Sitecore CMS
7 1 (0.26%) SharePoint
7 1 (0.26%) Tomcat
Applications
1 32 (8.21%) Photoshop
2 28 (7.18%) Microsoft Excel
3 26 (6.67%) Sketch
4 23 (5.90%) Microsoft Office
5 19 (4.87%) Adobe Illustrator
6 18 (4.62%) InVision
7 11 (2.82%) Adobe Creative Suite
7 11 (2.82%) Figma
7 11 (2.82%) Microsoft PowerPoint
8 8 (2.05%) Adobe XD
9 4 (1.03%) InDesign
10 2 (0.51%) Microsoft Project
10 2 (0.51%) MS Visio
11 1 (0.26%) Adobe Premiere
11 1 (0.26%) Spreadsheet
11 1 (0.26%) Zeplin
Business Applications
1 17 (4.36%) Magento
2 5 (1.28%) Shopify
3 4 (1.03%) WebTrends
4 3 (0.77%) nopCommerce
5 2 (0.51%) Dynamics CRM
6 1 (0.26%) Eloqua
6 1 (0.26%) SessionCam
Cloud Services
1 52 (13.33%) Google Tag Manager
2 35 (8.97%) Power Platform
3 29 (7.44%) Firebase
4 28 (7.18%) AWS
4 28 (7.18%) GCP
5 20 (5.13%) Google Data Studio
6 19 (4.87%) Adobe Analytics
7 18 (4.62%) AdWords
8 16 (4.10%) Datadog
9 15 (3.85%) Azure
10 14 (3.59%) Adobe Creative Cloud
10 14 (3.59%) Amazon S3
11 13 (3.33%) Serverless
12 6 (1.54%) Amazon CloudWatch
12 6 (1.54%) AWS Fargate
12 6 (1.54%) AWS Lambda
12 6 (1.54%) Cloud Computing
12 6 (1.54%) MailChimp
12 6 (1.54%) Matillion
12 6 (1.54%) Veeva
Communications & Networking
1 6 (1.54%) Internet
2 5 (1.28%) HTTP
2 5 (1.28%) HTTPS
3 3 (0.77%) Intranet
4 1 (0.26%) Broadband
4 1 (0.26%) Unified Communications
Database & Business Intelligence
1 42 (10.77%) Tableau
2 35 (8.97%) Power BI
3 25 (6.41%) BigQuery
4 23 (5.90%) Data Warehouse
5 15 (3.85%) MySQL
6 13 (3.33%) Mixpanel
6 13 (3.33%) SQL Server
7 12 (3.08%) Big Data
7 12 (3.08%) Relational Database
8 11 (2.82%) Snowflake Schema
9 9 (2.31%) PostgreSQL
10 8 (2.05%) Amazon RDS
10 8 (2.05%) Amazon Redshift
11 7 (1.79%) Redis
12 4 (1.03%) Data Mining
12 4 (1.03%) SQL Server Reporting Services
13 3 (0.77%) Oracle ODI
13 3 (0.77%) SQL Server Integration Services
13 3 (0.77%) Star Schema
14 2 (0.51%) Amazon DynamoDB
Development Applications
1 19 (4.87%) Visual Website Optimizer
2 17 (4.36%) JIRA
3 15 (3.85%) CircleCI
4 11 (2.82%) Git (software)
5 10 (2.56%) Jenkins
6 8 (2.05%) Appium
7 7 (1.79%) Selenium
8 6 (1.54%) Crashlytics
8 6 (1.54%) Postman
8 6 (1.54%) Travis CI
9 5 (1.28%) fastlane
9 5 (1.28%) Grunt
10 4 (1.03%) SQL Server Management Studio (SSMS)
11 3 (0.77%) Axure RP
11 3 (0.77%) gulp
11 3 (0.77%) webpack
12 2 (0.51%) Dreamweaver
12 2 (0.51%) Oracle APEX
13 1 (0.26%) JMeter
13 1 (0.26%) JUnit
General
1 229 (58.72%) Marketing
2 78 (20.00%) Finance
3 70 (17.95%) Retail
4 31 (7.95%) Advertising
5 17 (4.36%) Publishing
6 7 (1.79%) Brand Awareness
7 6 (1.54%) Pharmaceutical
7 6 (1.54%) Public Sector
8 5 (1.28%) Law
8 5 (1.28%) Legal
9 3 (0.77%) French Language
9 3 (0.77%) Games
9 3 (0.77%) Italian Language
9 3 (0.77%) Manufacturing
9 3 (0.77%) Spanish Language
10 1 (0.26%) Arabic Language
10 1 (0.26%) Automotive
10 1 (0.26%) Banking
10 1 (0.26%) German Language
10 1 (0.26%) Russian Language
Job Titles
1 87 (22.31%) Analyst
2 59 (15.13%) Developer
3 31 (7.95%) Data Analyst
4 29 (7.44%) Digital Analyst
5 27 (6.92%) Digital Executive
6 22 (5.64%) Front End Developer (Client-Side Developer)
7 20 (5.13%) Marketing Executive
8 19 (4.87%) Digital Marketing Executive
8 19 (4.87%) Marketing Specialist
9 18 (4.62%) SEO Executive
9 18 (4.62%) SEO Specialist
10 17 (4.36%) Senior Analyst
10 17 (4.36%) Web Developer
11 16 (4.10%) PPC Specialist
12 15 (3.85%) Digital Marketing Specialist
12 15 (3.85%) Marketing Manager
12 15 (3.85%) Senior Developer
12 15 (3.85%) Web Analyst
13 14 (3.59%) Insight Analyst
14 13 (3.33%) Data Engineer
Libraries, Frameworks & Software Standards
1 95 (24.36%) HTML
2 81 (20.77%) CSS
3 23 (5.90%) Sass
4 18 (4.62%) jQuery
5 17 (4.36%) Web Services
6 16 (4.10%) HTML5
7 13 (3.33%) CSS3
7 13 (3.33%) REST
8 12 (3.08%) React
9 11 (2.82%) Node.js
10 8 (2.05%) Django
10 8 (2.05%) RESTful
11 7 (1.79%) LAMP
12 6 (1.54%) Flask
12 6 (1.54%) Laravel
13 5 (1.28%) pytest
13 5 (1.28%) ReactiveCocoa
13 5 (1.28%) RxJava
13 5 (1.28%) RxSwift
13 5 (1.28%) Twitter Bootstrap
Miscellaneous
1 103 (26.41%) Analytical Skills
2 92 (23.59%) User Experience
3 46 (11.79%) Social Media
4 40 (10.26%) Organisational Skills
5 21 (5.38%) Blog
6 19 (4.87%) Mobile App
7 16 (4.10%) Analytical Mindset
7 16 (4.10%) Self-Motivation
8 15 (3.85%) Podcast
9 9 (2.31%) Greenfield Project
9 9 (2.31%) Photography
10 7 (1.79%) Digital Media
11 5 (1.28%) Data Structures
11 5 (1.28%) iPad
11 5 (1.28%) Public Cloud
11 5 (1.28%) Video Editing
12 4 (1.03%) Algorithms
12 4 (1.03%) FMCG
13 3 (0.77%) Life Science
14 2 (0.51%) Online Gambling
Operating Systems
1 19 (4.87%) Apple iOS
2 18 (4.62%) Android
3 4 (1.03%) Windows
4 3 (0.77%) Linux
5 1 (0.26%) Unix
Processes & Methodologies
1 385 (98.72%) Analytics
2 123 (31.54%) Digital Marketing
3 110 (28.21%) SEO
4 105 (26.92%) E-Commerce
5 71 (18.21%) Business Intelligence
6 61 (15.64%) A/B Testing
7 59 (15.13%) Agile Software Development
8 58 (14.87%) Pay per click
9 50 (12.82%) Problem-Solving
10 45 (11.54%) Visualisation
11 43 (11.03%) Web Development
12 42 (10.77%) Project Management
13 40 (10.26%) Data Analysis
14 37 (9.49%) Front End Development
15 34 (8.72%) B2B
15 34 (8.72%) Conversion Rate Optimisation
16 31 (7.95%) Web Analytics
17 29 (7.44%) Content Management
18 28 (7.18%) Marketing Strategy
18 28 (7.18%) Mathematics
Programming Languages
1 79 (20.26%) JavaScript
1 79 (20.26%) SQL
2 48 (12.31%) Python
3 30 (7.69%) PHP
4 16 (4.10%) Java
5 14 (3.59%) R
6 11 (2.82%) Ruby
7 6 (1.54%) Kotlin
8 5 (1.28%) Apple Swift
8 5 (1.28%) Bash Shell
8 5 (1.28%) Go
8 5 (1.28%) Perl
8 5 (1.28%) PowerShell
9 3 (0.77%) C
9 3 (0.77%) C#
9 3 (0.77%) PL/SQL
9 3 (0.77%) Scala
9 3 (0.77%) T-SQL
10 2 (0.51%) C++
10 2 (0.51%) TypeScript
Qualifications
1 60 (15.38%) Degree
2 11 (2.82%) Computer Science Degree
3 6 (1.54%) Microsoft Certification
4 4 (1.03%) Master's Degree
4 4 (1.03%) Numerate Degree
5 2 (0.51%) MBA
5 2 (0.51%) SC Cleared
5 2 (0.51%) Security Cleared
6 1 (0.26%) Analytics IQ
Quality Assurance & Compliance
1 22 (5.64%) QA
2 7 (1.79%) Actionable Recommendations
2 7 (1.79%) GDPR
3 4 (1.03%) Data Quality
4 1 (0.26%) PMO
System Software
1 13 (3.33%) Docker
2 5 (1.28%) Hyper-V
2 5 (1.28%) Xen
3 1 (0.26%) VMware Infrastructure
Systems Management
1 9 (2.31%) Opscode Chef
2 8 (2.05%) Terraform
3 6 (1.54%) Kibana
4 5 (1.28%) Ansible
4 5 (1.28%) Prometheus
4 5 (1.28%) Puppet
4 5 (1.28%) Salt
5 3 (0.77%) Kubernetes
6 1 (0.26%) Grafana
Vendors
1 379 (97.18%) Google
2 75 (19.23%) Adobe
3 38 (9.74%) Microsoft
4 34 (8.72%) Facebook
5 18 (4.62%) Salesforce.com
6 13 (3.33%) Oracle
6 13 (3.33%) YouTube
7 12 (3.08%) Kenshoo
7 12 (3.08%) Marin
8 10 (2.56%) AppDynamics
8 10 (2.56%) Dynatrace
8 10 (2.56%) Hotjar
8 10 (2.56%) New Relic
8 10 (2.56%) Pardot
9 9 (2.31%) Instagram
10 7 (1.79%) Optimizely
11 6 (1.54%) Alteryx
11 6 (1.54%) Twitter
12 5 (1.28%) Sitecore
12 5 (1.28%) SolarWinds