Period
to 23 September 2019

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 September 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
23 Sep 2019
Same period 2018 Same period 2017
Rank 595 568 564
Rank change year-on-year -27 -4 -6
Permanent jobs citing Google Analytics 567 772 838
As % of all permanent IT jobs advertised in the UK 0.40% 0.47% 0.48%
As % of the Cloud Services category 1.30% 1.90% 2.57%
Number of salaries quoted 467 662 702
UK median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - +6.67%
10th Percentile £26,750 £25,075 £25,500
90th Percentile £67,500 £61,250 £64,875
UK excluding London median annual salary £37,500 £37,500 £32,500
% change year-on-year - +15.38% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 43,672 40,537 32,670
As % of all permanent IT jobs advertised in the UK 31.19% 24.52% 18.60%
Number of salaries quoted 35,543 32,826 26,908
UK median annual salary £55,000 £55,000 £50,000
Median salary % change year-on-year - +10.00% -
10th Percentile £30,000 £30,000 £28,250
90th Percentile £88,750 £85,000 £80,000
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 23 September 2019.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 23 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -42 545 £45,000 +12.50% 121
London +59 338 £47,500 +11.76% 52
UK excluding London -102 224 £37,500 - 77
South East -5 78 £38,250 -4.38% 28
North of England -11 59 £40,000 -5.88% 18
North West +9 41 £42,000 -1.18% 6
East of England +37 27 £42,500 -15.00% 10
South West -15 22 £30,500 -12.86% 4
Midlands -17 19 £32,500 +7.44% 9
Yorkshire -18 18 £37,500 - 8
East Midlands +21 12 £29,000 -7.94% 4
Scotland +23 11 £30,000 -29.82% 3
Wales +9 8 £60,000 +41.18% 5
West Midlands -19 7 £35,000 +16.67% 5
Northern Ireland - 1 £60,000 -

For the 6 months to 23 September 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 559 (98.59%) Google
2 558 (98.41%) Analytics
3 287 (50.62%) Marketing
4 154 (27.16%) Analytical Skills
5 151 (26.63%) User Experience
6 147 (25.93%) HTML
7 136 (23.99%) JavaScript
8 134 (23.63%) SEO
9 131 (23.10%) SQL
9 131 (23.10%) CSS
9 131 (23.10%) Agile Software Development
10 119 (20.99%) Adobe
11 118 (20.81%) E-Commerce
12 104 (18.34%) Digital Marketing
13 103 (18.17%) Business Intelligence
14 90 (15.87%) A/B Testing
15 87 (15.34%) Degree
16 86 (15.17%) Microsoft Excel
17 84 (14.81%) Social Media
18 79 (13.93%) Power BI
18 79 (13.93%) Power Platform
19 78 (13.76%) Web Analytics
20 76 (13.40%) Python
20 76 (13.40%) Visualisation
21 73 (12.87%) Adobe Analytics
21 73 (12.87%) Tableau
22 71 (12.52%) Problem-Solving
23 69 (12.17%) Retail
24 68 (11.99%) CMS
25 65 (11.46%) Finance

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 68 (11.99%) CMS
2 42 (7.41%) WordPress
3 25 (4.41%) Elasticsearch
4 8 (1.41%) Apache Spark
4 8 (1.41%) Confluence
5 6 (1.06%) Apache
5 6 (1.06%) Drupal
5 6 (1.06%) Sitefinity
6 4 (0.71%) Adobe Experience Manager
6 4 (0.71%) SharePoint
6 4 (0.71%) Umbraco
7 3 (0.53%) Apache Solr
7 3 (0.53%) Joomla!
7 3 (0.53%) Sitecore CMS
8 2 (0.35%) Apache Airflow
8 2 (0.35%) EPiServer
8 2 (0.35%) SAS
9 1 (0.18%) Kentico
9 1 (0.18%) Moodle
9 1 (0.18%) Mule
Applications
1 86 (15.17%) Microsoft Excel
2 38 (6.70%) Microsoft Office
3 21 (3.70%) Microsoft PowerPoint
3 21 (3.70%) Sketch
4 20 (3.53%) InVision
5 16 (2.82%) Photoshop
6 9 (1.59%) Adobe Creative Suite
7 8 (1.41%) Adobe Illustrator
8 7 (1.23%) Zeplin
9 3 (0.53%) Spreadsheet
10 2 (0.35%) Adobe Premiere
10 2 (0.35%) MS Visio
10 2 (0.35%) OmniGraffle
11 1 (0.18%) InDesign
11 1 (0.18%) Marvel
11 1 (0.18%) SPSS
Business Applications
1 12 (2.12%) Magento
2 8 (1.41%) WebTrends
3 5 (0.88%) Eloqua
3 5 (0.88%) SessionCam
4 4 (0.71%) Sprinklr
5 3 (0.53%) FastStats
5 3 (0.53%) Payment Gateway
6 2 (0.35%) Adobe Campaign
6 2 (0.35%) Dynamics CRM
6 2 (0.35%) SAP Hybris
6 2 (0.35%) Shopify
6 2 (0.35%) Social Studio
7 1 (0.18%) Data Workbench
7 1 (0.18%) Optimost
Cloud Services
1 79 (13.93%) Power Platform
2 73 (12.87%) Adobe Analytics
3 63 (11.11%) Google Tag Manager
4 53 (9.35%) AWS
5 41 (7.23%) AdWords
6 33 (5.82%) SaaS
7 26 (4.59%) GCP
8 20 (3.53%) Cloud Computing
9 17 (3.00%) Amazon S3
10 15 (2.65%) Azure
11 14 (2.47%) Amazon CloudWatch
11 14 (2.47%) Amazon EC2
11 14 (2.47%) CloudFront
11 14 (2.47%) Route 53
12 11 (1.94%) Office 365
13 10 (1.76%) G Suite
13 10 (1.76%) GitHub
14 8 (1.41%) Adobe Creative Cloud
15 6 (1.06%) Firebase
15 6 (1.06%) MailChimp
Communications & Networking
1 6 (1.06%) HTTP
1 6 (1.06%) SSL
2 4 (0.71%) Extranet
3 3 (0.53%) SMS
4 2 (0.35%) FTP
5 1 (0.18%) Internet
5 1 (0.18%) Intranet
5 1 (0.18%) SSH
5 1 (0.18%) Unified Communications
5 1 (0.18%) Wireless
Database & Business Intelligence
1 79 (13.93%) Power BI
2 38 (6.70%) Data Warehouse
3 28 (4.94%) MySQL
4 18 (3.17%) BigQuery
4 18 (3.17%) MongoDB
4 18 (3.17%) QlikView
5 15 (2.65%) SQL Server
6 14 (2.47%) Big Data
6 14 (2.47%) Mixpanel
6 14 (2.47%) Redis
7 11 (1.94%) Looker
8 10 (1.76%) NoSQL
9 8 (1.41%) Hadoop
10 7 (1.23%) Apache Hive
11 6 (1.06%) Data Mining
11 6 (1.06%) Relational Database
11 6 (1.06%) SQL Server Integration Services
12 5 (0.88%) PostgreSQL
13 4 (0.71%) SQL Server Analysis Services
13 4 (0.71%) SQL Server Reporting Services
Development Applications
1 37 (6.53%) JIRA
2 35 (6.17%) Git (software)
3 19 (3.35%) Visual Website Optimizer
4 12 (2.12%) Jasmine
5 9 (1.59%) Axure RP
6 5 (0.88%) Bitbucket
6 5 (0.88%) Jenkins
6 5 (0.88%) Subversion
7 4 (0.71%) Bower
7 4 (0.71%) Grunt
7 4 (0.71%) Visual Studio
8 3 (0.53%) Android Studio
8 3 (0.53%) CircleCI
8 3 (0.53%) Mocha
8 3 (0.53%) PostCSS
9 2 (0.35%) Crashlytics
9 2 (0.35%) Cucumber
9 2 (0.35%) SpecFlow
9 2 (0.35%) Team Foundation Server
9 2 (0.35%) YouTrack
General
1 287 (50.62%) Marketing
2 69 (12.17%) Retail
3 65 (11.46%) Finance
4 33 (5.82%) Advertising
5 18 (3.17%) Brand Awareness
6 16 (2.82%) Manufacturing
7 15 (2.65%) Banking
7 15 (2.65%) Publishing
8 12 (2.12%) Games
9 11 (1.94%) Telecoms
10 9 (1.59%) Back Office
11 8 (1.41%) Law
12 7 (1.23%) Automotive
13 6 (1.06%) Legal
14 3 (0.53%) German Language
15 2 (0.35%) Billing
16 1 (0.18%) French Language
16 1 (0.18%) Pharmaceutical
16 1 (0.18%) Public Sector
Job Titles
1 160 (28.22%) Analyst
2 90 (15.87%) Developer
3 50 (8.82%) Data Analyst
4 36 (6.35%) Marketing Manager
5 31 (5.47%) Insight Analyst
6 30 (5.29%) Front End Developer (Client-Side Developer)
7 29 (5.11%) Marketing Executive
7 29 (5.11%) Web Analyst
8 28 (4.94%) Data Engineer
8 28 (4.94%) Digital Analyst
9 27 (4.76%) Designer
10 23 (4.06%) Senior Analyst
11 22 (3.88%) Digital Executive
11 22 (3.88%) Product Manager
12 21 (3.70%) Digital Marketing Executive
12 21 (3.70%) SQL Analyst
12 21 (3.70%) UX Designer
13 20 (3.53%) Google Analytics Analyst
14 18 (3.17%) Analytics Manager
14 18 (3.17%) Junior
Libraries, Frameworks & Software Standards
1 147 (25.93%) HTML
2 131 (23.10%) CSS
3 47 (8.29%) Sass
4 38 (6.70%) jQuery
5 32 (5.64%) AngularJS
6 25 (4.41%) Web Services
7 23 (4.06%) HTML5
8 21 (3.70%) CSS3
9 20 (3.53%) React
10 19 (3.35%) JSON
11 14 (2.47%) Laravel
11 14 (2.47%) LESS
11 14 (2.47%) RabbitMQ
11 14 (2.47%) Twitter Bootstrap
12 13 (2.29%) .NET
13 12 (2.12%) RxJS
14 10 (1.76%) NgRx
15 8 (1.41%) Ajax
15 8 (1.41%) DOM
16 7 (1.23%) Node.js
Miscellaneous
1 154 (27.16%) Analytical Skills
2 151 (26.63%) User Experience
3 84 (14.81%) Social Media
4 36 (6.35%) Mobile App
5 26 (4.59%) Digital Media
6 16 (2.82%) Blog
6 16 (2.82%) FMCG
7 15 (2.65%) Marketing Technology
8 12 (2.12%) Algorithms
8 12 (2.12%) Analytical Mindset
9 11 (1.94%) Enterprise Software
10 9 (1.59%) Video Conferencing
11 7 (1.23%) Management Information System
11 7 (1.23%) Self-Motivation
12 5 (0.88%) Video\Live Streaming
13 4 (0.71%) Animation
13 4 (0.71%) Greenfield Project
13 4 (0.71%) Social Network
13 4 (0.71%) W3C
14 3 (0.53%) Data Structures
Operating Systems
1 13 (2.29%) Linux
2 10 (1.76%) Android
3 8 (1.41%) Apple iOS
4 7 (1.23%) Windows
5 1 (0.18%) VMS
5 1 (0.18%) Windows 10
Processes & Methodologies
1 558 (98.41%) Analytics
2 134 (23.63%) SEO
3 131 (23.10%) Agile Software Development
4 118 (20.81%) E-Commerce
5 104 (18.34%) Digital Marketing
6 103 (18.17%) Business Intelligence
7 90 (15.87%) A/B Testing
8 78 (13.76%) Web Analytics
9 76 (13.40%) Visualisation
10 71 (12.52%) Problem-Solving
11 59 (10.41%) B2B
11 59 (10.41%) Digital Analytics
12 54 (9.52%) Actionable Insight
13 52 (9.17%) Front End Development
14 51 (8.99%) Data Analysis
15 49 (8.64%) Pay per click
16 48 (8.47%) Web Development
16 48 (8.47%) Wireframes
17 47 (8.29%) CRM
18 43 (7.58%) Project Management
Programming Languages
1 136 (23.99%) JavaScript
2 131 (23.10%) SQL
3 76 (13.40%) Python
4 58 (10.23%) R
5 51 (8.99%) PHP
6 18 (3.17%) Java
7 15 (2.65%) ES6
8 10 (1.76%) C#
9 8 (1.41%) C
9 8 (1.41%) Scala
10 4 (0.71%) Kotlin
11 3 (0.53%) Groovy
11 3 (0.53%) Ruby
11 3 (0.53%) T-SQL
11 3 (0.53%) VBA
12 2 (0.35%) Go
12 2 (0.35%) VB
13 1 (0.18%) Apple Swift
13 1 (0.18%) C++
13 1 (0.18%) Data Analysis Expressions (DAX)
Qualifications
1 87 (15.34%) Degree
2 9 (1.59%) Computer Science Degree
3 7 (1.23%) Numerate Degree
4 3 (0.53%) Master's Degree
5 2 (0.35%) DBS Check
Quality Assurance & Compliance
1 33 (5.82%) QA
2 23 (4.06%) Data Quality
3 9 (1.59%) GDPR
4 5 (0.88%) Actionable Recommendations
5 1 (0.18%) WCAG
System Software
1 20 (3.53%) Docker
2 14 (2.47%) Varnish
3 1 (0.18%) Virtual Machines
Systems Management
1 10 (1.76%) Matomo
2 6 (1.06%) Kubernetes
3 3 (0.53%) Ambari
3 3 (0.53%) Ansible
3 3 (0.53%) Docker Swarm
3 3 (0.53%) Terraform
Vendors
1 559 (98.59%) Google
2 119 (20.99%) Adobe
3 73 (12.87%) Tableau
4 42 (7.41%) Microsoft
5 38 (6.70%) Facebook
6 37 (6.53%) Salesforce.com
7 36 (6.35%) Hotjar
8 25 (4.41%) Tealium
9 23 (4.06%) Optimizely
10 22 (3.88%) Twitter
11 18 (3.17%) Crazy Egg
11 18 (3.17%) IBM
12 17 (3.00%) HubSpot
13 13 (2.29%) Ensighten
13 13 (2.29%) Informatica
13 13 (2.29%) Marketo
14 12 (2.12%) SAP
15 11 (1.94%) Instagram
15 11 (1.94%) Screaming Frog
15 11 (1.94%) Talend