Period
to 23 February 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 February 2020 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
23 Feb 2020
Same period 2019 Same period 2018
Rank 566 571 561
Rank change year-on-year +5 -10 -34
Permanent jobs citing Google Analytics 524 681 859
As % of all permanent IT jobs advertised in the UK 0.43% 0.45% 0.49%
As % of the Cloud Services category 1.27% 1.70% 2.25%
Number of salaries quoted 440 573 695
UK median annual salary £45,000 £41,500 £37,500
Median salary % change year-on-year +8.43% +10.67% -6.25%
10th Percentile £29,450 £26,250 £26,250
90th Percentile £67,500 £67,500 £60,000
UK excluding London median annual salary £42,500 £37,500 £35,000
% change year-on-year +13.33% +7.14% -2.78%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 41,402 40,172 38,191
As % of all permanent IT jobs advertised in the UK 33.98% 26.70% 21.67%
Number of salaries quoted 33,699 32,063 31,638
UK median annual salary £55,000 £55,000 £52,500
Median salary % change year-on-year - +4.76% +5.00%
10th Percentile £30,000 £30,000 £28,250
90th Percentile £91,250 £86,250 £82,500
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 23 February 2020.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 23 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 498 £45,000 +7.78% 151
London +62 291 £52,500 +16.67% 56
UK excluding London -13 229 £42,500 +13.33% 97
South East +39 103 £41,250 +3.13% 25
North of England -6 39 £45,000 +20.00% 31
South West +33 30 £40,000 +20.07% 12
North West +24 20 £42,500 +13.33% 22
Midlands +16 18 £31,750 +15.45% 22
Yorkshire -2 18 £45,000 +28.57% 6
East of England +43 17 £60,000 +59.15% 5
Wales +11 15 £40,000 -5.88% 1
West Midlands +24 13 £40,000 +45.45% 11
Scotland +18 5 £30,000 -20.00% 1
East Midlands +18 5 £31,000 +12.73% 11
North East +14 1 - - 3
Northern Ireland - 1 £60,000 -
Channel Islands - 1 £47,500 -

For the 6 months to 23 February 2020, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 523 (99.81%) Analytics
2 521 (99.43%) Google
3 266 (50.76%) Marketing
4 142 (27.10%) JavaScript
5 141 (26.91%) Analytical Skills
6 129 (24.62%) HTML
7 125 (23.85%) SQL
7 125 (23.85%) SEO
8 120 (22.90%) Adobe
9 118 (22.52%) CSS
10 115 (21.95%) User Experience
11 102 (19.47%) Agile Software Development
11 102 (19.47%) Digital Marketing
12 89 (16.98%) E-Commerce
13 80 (15.27%) Adobe Analytics
14 79 (15.08%) Business Intelligence
15 78 (14.89%) Tableau
16 76 (14.50%) Web Analytics
17 67 (12.79%) Finance
18 66 (12.60%) Microsoft Excel
19 64 (12.21%) A/B Testing
20 63 (12.02%) Python
20 63 (12.02%) Degree
21 57 (10.88%) Retail
21 57 (10.88%) Problem-Solving
22 56 (10.69%) Power BI
22 56 (10.69%) Power Platform
23 54 (10.31%) Pay per click
23 54 (10.31%) PHP
24 53 (10.11%) CRM

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 46 (8.78%) CMS
2 32 (6.11%) WordPress
3 12 (2.29%) Drupal
3 12 (2.29%) SharePoint
4 9 (1.72%) Apache
4 9 (1.72%) Elasticsearch
5 8 (1.53%) SAS
6 7 (1.34%) Apache Solr
6 7 (1.34%) Confluence
7 6 (1.15%) Adobe Experience Manager
8 5 (0.95%) Apache Airflow
9 4 (0.76%) Joomla!
10 3 (0.57%) Apache Spark
10 3 (0.57%) Sitecore CMS
11 2 (0.38%) EPiServer
11 2 (0.38%) Mule
11 2 (0.38%) SugarCRM
11 2 (0.38%) Umbraco
12 1 (0.19%) Headless CMS
12 1 (0.19%) Sitefinity
Applications
1 66 (12.60%) Microsoft Excel
2 30 (5.73%) Microsoft Office
3 14 (2.67%) InVision
4 13 (2.48%) Sketch
5 10 (1.91%) Microsoft PowerPoint
6 7 (1.34%) Adobe XD
6 7 (1.34%) SPSS
7 5 (0.95%) Adobe Creative Suite
7 5 (0.95%) Adobe Premiere
7 5 (0.95%) Figma
7 5 (0.95%) Photoshop
8 4 (0.76%) Adobe Illustrator
8 4 (0.76%) Zeplin
9 1 (0.19%) Camtasia
9 1 (0.19%) Spreadsheet
Business Applications
1 14 (2.67%) Magento
2 12 (2.29%) WebTrends
3 9 (1.72%) Adobe Campaign
4 6 (1.15%) Shopify
5 5 (0.95%) Payment Gateway
5 5 (0.95%) SessionCam
6 4 (0.76%) Dynamics CRM
7 3 (0.57%) SAP Hybris
8 2 (0.38%) Salesforce.com CRM
9 1 (0.19%) Data Workbench
9 1 (0.19%) Sprinklr
Cloud Services
1 80 (15.27%) Adobe Analytics
2 56 (10.69%) Power Platform
3 43 (8.21%) AdWords
4 41 (7.82%) Google Tag Manager
5 38 (7.25%) AWS
6 34 (6.49%) SaaS
7 33 (6.30%) GCP
8 22 (4.20%) Azure
9 8 (1.53%) Firebase
10 7 (1.34%) Amazon EC2
10 7 (1.34%) Office 365
11 5 (0.95%) Amazon CloudWatch
11 5 (0.95%) Amazon S3
11 5 (0.95%) CloudFront
11 5 (0.95%) Route 53
12 4 (0.76%) Adobe Creative Cloud
12 4 (0.76%) AWS Lambda
12 4 (0.76%) Dynamics 365
12 4 (0.76%) GitHub
12 4 (0.76%) Serverless
Communications & Networking
1 7 (1.34%) DNS
2 4 (0.76%) Internet
2 4 (0.76%) Intranet
3 1 (0.19%) Wi-Fi
Database & Business Intelligence
1 56 (10.69%) Power BI
2 40 (7.63%) Data Warehouse
3 24 (4.58%) BigQuery
4 22 (4.20%) MySQL
5 19 (3.63%) Looker
6 18 (3.44%) Amazon Redshift
7 12 (2.29%) PostgreSQL
7 12 (2.29%) QlikView
7 12 (2.29%) SQL Server
8 11 (2.10%) Big Data
9 10 (1.91%) NoSQL
9 10 (1.91%) SQL Server Integration Services
10 9 (1.72%) Data Mining
11 7 (1.34%) JasperReports
12 6 (1.15%) MongoDB
12 6 (1.15%) SQL Server Analysis Services
12 6 (1.15%) SQL Server Reporting Services
13 5 (0.95%) Mixpanel
13 5 (0.95%) Redis
13 5 (0.95%) Snowflake Schema
Development Applications
1 27 (5.15%) Git (software)
2 13 (2.48%) Jasmine
3 12 (2.29%) JIRA
4 10 (1.91%) Axure RP
4 10 (1.91%) Visual Studio
5 5 (0.95%) gulp
5 5 (0.95%) Jenkins
5 5 (0.95%) Visual Website Optimizer
6 4 (0.76%) CircleCI
6 4 (0.76%) Grunt
6 4 (0.76%) Mocha
6 4 (0.76%) webpack
7 3 (0.57%) Team Foundation Server
8 2 (0.38%) Crashlytics
9 1 (0.19%) Android Studio
9 1 (0.19%) Appium
9 1 (0.19%) Charles Proxy
9 1 (0.19%) PostCSS
9 1 (0.19%) Xcode
General
1 266 (50.76%) Marketing
2 67 (12.79%) Finance
3 57 (10.88%) Retail
4 50 (9.54%) Advertising
5 24 (4.58%) Games
6 21 (4.01%) Publishing
7 19 (3.63%) Police
8 13 (2.48%) Banking
9 7 (1.34%) Manufacturing
10 4 (0.76%) Legal
11 3 (0.57%) Back Office
11 3 (0.57%) Telecoms
12 2 (0.38%) Brand Awareness
12 2 (0.38%) Law
12 2 (0.38%) Spanish Language
13 1 (0.19%) Automotive
13 1 (0.19%) Billing
13 1 (0.19%) Multimedia
13 1 (0.19%) Public Sector
Job Titles
1 140 (26.72%) Analyst
2 91 (17.37%) Developer
3 38 (7.25%) Data Analyst
3 38 (7.25%) Digital Analyst
4 32 (6.11%) Consultant
4 32 (6.11%) Web Analyst
5 30 (5.73%) Marketing Manager
6 29 (5.53%) Front End Developer (Client-Side Developer)
7 27 (5.15%) Designer
8 22 (4.20%) Senior Analyst
9 20 (3.82%) SEO Consultant
9 20 (3.82%) Technical Consultant
10 19 (3.63%) Junior
11 18 (3.44%) Analytics Manager
12 17 (3.24%) Product Manager
12 17 (3.24%) Web Developer
13 16 (3.05%) Senior Manager
14 15 (2.86%) Business Intelligence Analyst
14 15 (2.86%) Junior Analyst
15 14 (2.67%) UX Designer
Libraries, Frameworks & Software Standards
1 129 (24.62%) HTML
2 118 (22.52%) CSS
3 44 (8.40%) jQuery
4 33 (6.30%) HTML5
5 27 (5.15%) AngularJS
6 22 (4.20%) JSON
7 21 (4.01%) React
8 20 (3.82%) CSS3
9 18 (3.44%) .NET
10 17 (3.24%) Sass
11 12 (2.29%) Web Services
12 11 (2.10%) Laravel
13 10 (1.91%) REST
14 9 (1.72%) DOM
15 8 (1.53%) Django
15 8 (1.53%) React Native
15 8 (1.53%) Ruby on Rails
15 8 (1.53%) RxJS
15 8 (1.53%) Velocity
15 8 (1.53%) XML
Miscellaneous
1 141 (26.91%) Analytical Skills
2 115 (21.95%) User Experience
3 47 (8.97%) Social Media
4 34 (6.49%) Mobile App
5 20 (3.82%) Self-Motivation
6 14 (2.67%) Analytical Mindset
6 14 (2.67%) Marketing Technology
7 11 (2.10%) Enterprise Software
8 10 (1.91%) Algorithms
9 9 (1.72%) Greenfield Project
10 8 (1.53%) Client/Server
11 7 (1.34%) Blog
12 6 (1.15%) BBC
12 6 (1.15%) Digital Media
12 6 (1.15%) Smartphone
12 6 (1.15%) Virtual Team
13 4 (0.76%) Data Structures
13 4 (0.76%) iPad
13 4 (0.76%) Social Network
14 2 (0.38%) Taxonomies
Operating Systems
1 21 (4.01%) Android
2 20 (3.82%) Apple iOS
3 13 (2.48%) Linux
4 4 (0.76%) Windows
5 1 (0.19%) Ubuntu
5 1 (0.19%) Unix
Processes & Methodologies
1 523 (99.81%) Analytics
2 125 (23.85%) SEO
3 102 (19.47%) Agile Software Development
3 102 (19.47%) Digital Marketing
4 89 (16.98%) E-Commerce
5 79 (15.08%) Business Intelligence
6 76 (14.50%) Web Analytics
7 64 (12.21%) A/B Testing
8 57 (10.88%) Problem-Solving
9 54 (10.31%) Pay per click
10 53 (10.11%) CRM
10 53 (10.11%) Visualisation
11 51 (9.73%) B2B
12 49 (9.35%) Data Analysis
13 48 (9.16%) Actionable Insight
13 48 (9.16%) Decision-Making
13 48 (9.16%) Digital Analytics
14 46 (8.78%) Web Development
15 43 (8.21%) Front End Development
16 40 (7.63%) Conversion Rate Optimisation
Programming Languages
1 142 (27.10%) JavaScript
2 125 (23.85%) SQL
3 63 (12.02%) Python
4 54 (10.31%) PHP
5 35 (6.68%) R
6 27 (5.15%) Java
7 19 (3.63%) ES6
8 15 (2.86%) C#
9 10 (1.91%) Scala
10 8 (1.53%) Ruby
11 7 (1.34%) Groovy
12 6 (1.15%) MATLAB
13 4 (0.76%) C
13 4 (0.76%) Data Analysis Expressions (DAX)
13 4 (0.76%) ES7
13 4 (0.76%) Go
14 3 (0.57%) Kotlin
14 3 (0.57%) VBA
15 2 (0.38%) Apple Swift
15 2 (0.38%) C++
Qualifications
1 63 (12.02%) Degree
2 15 (2.86%) Analytics IQ
3 7 (1.34%) Computer Science Degree
3 7 (1.34%) Numerate Degree
4 4 (0.76%) Master's Degree
5 3 (0.57%) PhD
6 2 (0.38%) DBS Check
6 2 (0.38%) Security Cleared
7 1 (0.19%) AWS Certification
7 1 (0.19%) SC Cleared
Quality Assurance & Compliance
1 32 (6.11%) QA
2 14 (2.67%) GDPR
3 11 (2.10%) Data Quality
4 4 (0.76%) WCAG
5 3 (0.57%) Actionable Recommendations
6 2 (0.38%) SLA
System Software
1 21 (4.01%) Docker
Systems Management
1 8 (1.53%) Matomo
2 5 (0.95%) Ansible
2 5 (0.95%) Terraform
3 4 (0.76%) cPanel
3 4 (0.76%) Docker Swarm
3 4 (0.76%) Kubernetes
4 1 (0.19%) Opscode Chef
4 1 (0.19%) Pingdom
4 1 (0.19%) Puppet
Vendors
1 521 (99.43%) Google
2 120 (22.90%) Adobe
3 78 (14.89%) Tableau
4 51 (9.73%) Microsoft
5 47 (8.97%) Salesforce.com
6 31 (5.92%) Facebook
7 26 (4.96%) Tealium
8 23 (4.39%) Hotjar
9 21 (4.01%) Optimizely
10 15 (2.86%) Ensighten
10 15 (2.86%) Twitter
11 14 (2.67%) Marketo
12 13 (2.48%) HubSpot
12 13 (2.48%) Pardot
12 13 (2.48%) Screaming Frog
13 10 (1.91%) hybris
14 9 (1.72%) IBM
15 8 (1.53%) Oracle
16 7 (1.34%) DeepCrawl
16 7 (1.34%) Snowplow