Period
to 25 July 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 25 July 2021 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
25 Jul 2021
Same period 2020 Same period 2019
Rank 482 560 608
Rank change year-on-year +78 +48 -15
Permanent jobs citing Google Analytics 669 253 601
As % of all permanent jobs advertised in the UK 0.59% 0.36% 0.42%
As % of the Cloud Services category 1.39% 0.98% 1.38%
Number of salaries quoted 429 211 471
10th Percentile £26,250 £27,500 £27,500
25th Percentile £33,750 £33,750 £32,500
Median annual salary (50th Percentile) £45,000 £47,000 £45,000
Median % change year-on-year -4.26% +4.44% +12.50%
75th Percentile £60,000 £65,000 £57,500
90th Percentile £71,500 £72,500 £71,250
UK excluding London median annual salary £39,000 £40,000 £40,000
% change year-on-year -2.50% - +14.29%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 48,044 25,830 43,582
As % of all permanent IT jobs advertised in the UK 42.72% 36.51% 30.21%
Number of salaries quoted 34,602 21,340 35,801
10th Percentile £32,500 £32,500 £30,500
25th Percentile £42,500 £42,500 £40,000
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% +4.76%
75th Percentile £77,500 £75,000 £73,750
90th Percentile £95,000 £93,750 £88,000
UK excluding London median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +2.15%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

Salary distribution for jobs citing Google Analytics over the 6 months to 25 July 2021.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 25 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +62 587 £45,000 -10.00% 111
UK excluding London +59 326 £39,000 -2.50% 73
London +5 287 £55,000 -4.35% 40
Work from Home -99 173 £40,000 +17.65% 24
South East -11 100 £40,000 -11.11% 12
North of England -6 86 £35,000 -17.65% 29
North West -8 50 £35,000 -17.65% 13
East of England -2 38 £27,500 -45.00% 8
South West -52 38 £42,500 +13.33% 9
Midlands -44 35 £42,500 +33.86% 13
Yorkshire -37 33 £37,500 -11.24% 10
West Midlands -45 21 £42,500 -17.07% 9
East Midlands -34 14 £40,250 +29.84% 4
Isle of Man - 14 £42,500 -
Scotland -57 12 £47,500 +50.79% 2
North East - 3 £40,000 - 6
Northern Ireland - 2 £40,000 -
Wales -18 1 £45,000 +12.50% 1

For the 6 months to 25 July 2021, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 666 (99.55%) Analytics
2 648 (96.86%) Google
3 398 (59.49%) Marketing
4 210 (31.39%) Digital Marketing
5 197 (29.45%) SEO
6 180 (26.91%) SQL
7 167 (24.96%) Business Intelligence
8 164 (24.51%) Social Skills
9 157 (23.47%) User Experience
10 150 (22.42%) HTML
11 149 (22.27%) Analytical Skills
12 117 (17.49%) Finance
13 115 (17.19%) E-Commerce
14 114 (17.04%) Adobe
15 113 (16.89%) JavaScript
16 108 (16.14%) CSS
17 107 (15.99%) Pay per click
18 106 (15.84%) A/B Testing
19 105 (15.70%) Problem-Solving
20 103 (15.40%) Degree
21 102 (15.25%) Social Media
22 99 (14.80%) Tableau
23 96 (14.35%) Agile Software Development
24 93 (13.90%) Python
25 83 (12.41%) Project Management
26 82 (12.26%) Visualisation
26 82 (12.26%) Google Ads
27 81 (12.11%) CMS
28 80 (11.96%) Advertising
29 73 (10.91%) CRM

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 81 (12.11%) CMS
2 40 (5.98%) WordPress
3 26 (3.89%) Apache Spark
4 20 (2.99%) Oracle Application Server
5 16 (2.39%) Drupal
5 16 (2.39%) SAS
6 8 (1.20%) Apache Airflow
7 6 (0.90%) Adobe Experience Manager
8 4 (0.60%) Kentico
8 4 (0.60%) Luigi
8 4 (0.60%) Oracle Workflow
8 4 (0.60%) Sitecore CMS
9 3 (0.45%) Confluence
9 3 (0.45%) nginx
10 2 (0.30%) Headless CMS
10 2 (0.30%) SharePoint
11 1 (0.15%) Apache
11 1 (0.15%) ColdFusion
11 1 (0.15%) Mailman
11 1 (0.15%) Tomcat
Applications
1 35 (5.23%) Microsoft Excel
2 32 (4.78%) Photoshop
3 28 (4.19%) Sketch
4 23 (3.44%) InVision
5 20 (2.99%) Microsoft Office
6 17 (2.54%) Adobe Illustrator
7 15 (2.24%) Figma
8 12 (1.79%) Microsoft PowerPoint
9 9 (1.35%) Spreadsheet
10 6 (0.90%) Adobe XD
11 5 (0.75%) Zeplin
12 4 (0.60%) Adobe Creative Suite
13 3 (0.45%) Chatbot
13 3 (0.45%) InDesign
14 2 (0.30%) Weka
15 1 (0.15%) Acrobat
15 1 (0.15%) Adobe Premiere
15 1 (0.15%) Final Cut Pro
Business Applications
1 28 (4.19%) Magento
2 15 (2.24%) Dynamics CRM
3 11 (1.64%) WebTrends
4 7 (1.05%) Shopify
5 6 (0.90%) Eloqua
6 3 (0.45%) Oracle EBS
6 3 (0.45%) SessionCam
7 1 (0.15%) Adobe Campaign
Cloud Services
1 82 (12.26%) Google Ads
2 71 (10.61%) AWS
3 68 (10.16%) Power Platform
4 61 (9.12%) Adobe Analytics
5 58 (8.67%) Google Tag Manager
6 46 (6.88%) GCP
6 46 (6.88%) Snowflake
7 43 (6.43%) Google Data Studio
8 37 (5.53%) Firebase
9 29 (4.33%) Azure
10 25 (3.74%) Facebook Ads
11 17 (2.54%) Amazon S3
12 14 (2.09%) dbt
12 14 (2.09%) Microsoft Advertising
13 13 (1.94%) Adobe Creative Cloud
13 13 (1.94%) Amazon SageMaker
13 13 (1.94%) Serverless
14 12 (1.79%) GitHub
15 11 (1.64%) Datadog
16 10 (1.49%) Veeva
Communications & Networking
1 7 (1.05%) DNS
1 7 (1.05%) Internet
2 6 (0.90%) Broadband
3 5 (0.75%) HTTP
4 2 (0.30%) AMQP
5 1 (0.15%) Firewall
5 1 (0.15%) Intranet
5 1 (0.15%) Network Security
5 1 (0.15%) SMS
5 1 (0.15%) SSH
5 1 (0.15%) Unified Communications
Database & Business Intelligence
1 99 (14.80%) Tableau
2 68 (10.16%) Power BI
3 55 (8.22%) Data Warehouse
4 40 (5.98%) BigQuery
5 36 (5.38%) Big Data
6 34 (5.08%) Oracle ODI
7 31 (4.63%) Oracle Database
8 30 (4.48%) Looker
8 30 (4.48%) Oracle Database 12c
9 27 (4.04%) Oracle BI EE
10 25 (3.74%) Relational Database
11 24 (3.59%) MySQL
11 24 (3.59%) SQL Server
12 22 (3.29%) Amazon Redshift
13 20 (2.99%) Mixpanel
14 17 (2.54%) Metadata
15 13 (1.94%) NoSQL
15 13 (1.94%) Snowflake Schema
16 10 (1.49%) Amazon DynamoDB
16 10 (1.49%) Star Schema
Development Applications
1 28 (4.19%) JIRA
2 24 (3.59%) Oracle APEX
3 17 (2.54%) Visual Website Optimizer
4 12 (1.79%) CircleCI
5 11 (1.64%) Git (software)
5 11 (1.64%) Jenkins
5 11 (1.64%) Travis CI
6 7 (1.05%) Grunt
7 5 (0.75%) Axure RP
7 5 (0.75%) Crashlytics
7 5 (0.75%) fastlane
7 5 (0.75%) Robolectric
8 4 (0.60%) Dreamweaver
9 3 (0.45%) SQL Server Management Studio (SSMS)
10 2 (0.30%) Cypress.io
10 2 (0.30%) ESLint
10 2 (0.30%) GitLab
10 2 (0.30%) Selenium
10 2 (0.30%) webpack
11 1 (0.15%) Charles Proxy
General
1 398 (59.49%) Marketing
2 164 (24.51%) Social Skills
3 149 (22.27%) Analytical Skills
4 117 (17.49%) Finance
5 80 (11.96%) Advertising
6 68 (10.16%) Retail
7 63 (9.42%) Organisational Skills
8 39 (5.83%) Publishing
9 32 (4.78%) Presentation Skills
10 18 (2.69%) Police
11 14 (2.09%) Inclusion and Diversity
12 13 (1.94%) Law
13 11 (1.64%) Automotive
13 11 (1.64%) Legal
14 10 (1.49%) Brand Awareness
14 10 (1.49%) Public Sector
15 9 (1.35%) Pharmaceutical
16 8 (1.20%) French Language
16 8 (1.20%) Italian Language
16 8 (1.20%) Spanish Language
Job Titles
1 146 (21.82%) Analyst
2 90 (13.45%) Developer
3 82 (12.26%) Data Analyst
4 45 (6.73%) Digital Analyst
5 43 (6.43%) Marketing Executive
6 38 (5.68%) Data Engineer
7 36 (5.38%) Marketing Manager
8 33 (4.93%) Web Analyst
9 31 (4.63%) Senior Analyst
10 29 (4.33%) Digital Executive
11 27 (4.04%) Product Owner
12 25 (3.74%) Digital Marketing Manager
13 24 (3.59%) Digital Marketing Executive
13 24 (3.59%) SEO Manager
14 23 (3.44%) Designer
15 21 (3.14%) Senior Developer
15 21 (3.14%) UX Designer
16 20 (2.99%) SEO Executive
17 19 (2.84%) Front End Developer (Client-Side Developer)
17 19 (2.84%) Web Developer
Libraries, Frameworks & Software Standards
1 150 (22.42%) HTML
2 108 (16.14%) CSS
3 50 (7.47%) React
4 34 (5.08%) Kafka
5 33 (4.93%) Oracle GoldenGate
6 32 (4.78%) .NET
7 25 (3.74%) AngularJS
8 22 (3.29%) Node.js
9 15 (2.24%) jQuery
10 12 (1.79%) D3.js
10 12 (1.79%) REST
10 12 (1.79%) RESTful
10 12 (1.79%) Web Services
11 10 (1.49%) JSON
11 10 (1.49%) Vue.js
12 9 (1.35%) HTML5
12 9 (1.35%) Regular Expression
13 8 (1.20%) CSS3
13 8 (1.20%) Flutter
14 7 (1.05%) Elastic Stack
Miscellaneous
1 157 (23.47%) User Experience
2 102 (15.25%) Social Media
3 35 (5.23%) Digital Media
4 31 (4.63%) Mobile App
5 24 (3.59%) Analytical Mindset
5 24 (3.59%) Blog
5 24 (3.59%) Data Structures
6 22 (3.29%) Management Information System
7 15 (2.24%) Data Protection Act
8 14 (2.09%) Self-Motivation
9 13 (1.94%) FMCG
9 13 (1.94%) Legacy Systems
9 13 (1.94%) Podcast
10 12 (1.79%) Data Centre
11 11 (1.64%) Photography
12 10 (1.49%) Life Science
13 9 (1.35%) Algorithms
14 6 (0.90%) Video Editing
15 5 (0.75%) Public Cloud
16 3 (0.45%) Greenfield Project
Operating Systems
1 14 (2.09%) Android
2 10 (1.49%) Apple iOS
3 3 (0.45%) Linux
4 1 (0.15%) Mac OS X
4 1 (0.15%) Unix
4 1 (0.15%) Windows
Processes & Methodologies
1 666 (99.55%) Analytics
2 210 (31.39%) Digital Marketing
3 197 (29.45%) SEO
4 167 (24.96%) Business Intelligence
5 115 (17.19%) E-Commerce
6 107 (15.99%) Pay per click
7 106 (15.84%) A/B Testing
8 105 (15.70%) Problem-Solving
9 96 (14.35%) Agile Software Development
10 83 (12.41%) Project Management
11 82 (12.26%) Visualisation
12 73 (10.91%) CRM
13 65 (9.72%) Content Management
14 64 (9.57%) Actionable Insight
15 62 (9.27%) Web Analytics
16 58 (8.67%) Data Visualisation
16 58 (8.67%) Web Development
17 54 (8.07%) Conversion Rate Optimisation
18 53 (7.92%) B2B
18 53 (7.92%) User Research
Programming Languages
1 180 (26.91%) SQL
2 113 (16.89%) JavaScript
3 93 (13.90%) Python
4 40 (5.98%) PHP
5 29 (4.33%) R
6 26 (3.89%) PL/SQL
7 25 (3.74%) Java
8 18 (2.69%) PL/1
9 15 (2.24%) C#
10 11 (1.64%) TypeScript
11 10 (1.49%) Kotlin
12 9 (1.35%) Go
13 7 (1.05%) Scala
14 6 (0.90%) Apple Swift
14 6 (0.90%) Perl
14 6 (0.90%) Ruby
15 5 (0.75%) Bash Shell
15 5 (0.75%) C
15 5 (0.75%) C++
15 5 (0.75%) PowerShell
Qualifications
1 103 (15.40%) Degree
2 19 (2.84%) Numerate Degree
3 18 (2.69%) Computer Science Degree
3 18 (2.69%) Master's Degree
4 6 (0.90%) Microsoft Certification
5 2 (0.30%) DBS Check
5 2 (0.30%) MBA
6 1 (0.15%) Analytics IQ
6 1 (0.15%) PhD
Quality Assurance & Compliance
1 36 (5.38%) QA
2 14 (2.09%) Accessibility
3 12 (1.79%) Actionable Recommendations
3 12 (1.79%) GDPR
4 11 (1.64%) Data Quality
5 1 (0.15%) PMO
System Software
1 18 (2.69%) Docker
2 5 (0.75%) Hyper-V
2 5 (0.75%) Xen
3 2 (0.30%) Virtual Servers
4 1 (0.15%) VMware Infrastructure
Systems Management
1 11 (1.64%) Terraform
2 9 (1.35%) Kubernetes
3 7 (1.05%) Prometheus
4 6 (0.90%) Ansible
5 5 (0.75%) Opscode Chef
5 5 (0.75%) Puppet
5 5 (0.75%) Salt
6 3 (0.45%) Grafana
7 2 (0.30%) Bugsnag
Vendors
1 648 (96.86%) Google
2 114 (17.04%) Adobe
3 51 (7.62%) Facebook
3 51 (7.62%) Oracle
4 47 (7.03%) Microsoft
5 33 (4.93%) Salesforce.com
6 21 (3.14%) Pardot
7 20 (2.99%) Apple
8 18 (2.69%) Instagram
9 16 (2.39%) Optimizely
10 15 (2.24%) Amplitude
11 14 (2.09%) Databricks
12 13 (1.94%) Sitecore
13 10 (1.49%) Hotjar
14 9 (1.35%) Qubit
14 9 (1.35%) Screaming Frog
14 9 (1.35%) Twitter
14 9 (1.35%) YouTube
15 8 (1.20%) Marketo
15 8 (1.20%) Maxymiser