Period
to 21 January 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 January 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
21 Jan 2018
Same period 2017 Same period 2016
Rank 507 523 507
Rank change year-on-year +16 -16 -12
Permanent jobs citing Google Analytics 898 852 1,132
As % of all permanent IT jobs advertised in the UK 0.52% 0.48% 0.54%
As % of the Cloud Services category 2.62% 3.58% 5.48%
Number of salaries quoted 730 674 962
UK median annual salary £37,500 £40,000 £37,500
Median salary % change year-on-year -6.25% +6.67% -
10th Percentile £26,000 £25,750 £23,500
90th Percentile £60,000 £60,000 £57,500
UK excluding London median annual salary £35,000 £35,000 £35,000

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 34,271 23,798 20,671
As % of all permanent IT jobs advertised in the UK 19.94% 13.53% 9.92%
Number of salaries quoted 28,385 19,958 17,389
UK median annual salary £52,500 £50,002 £50,000
Median salary % change year-on-year +5.00% +0.00% +5.26%
10th Percentile £27,750 £28,250 £27,500
90th Percentile £82,325 £80,000 £78,750
UK excluding London median annual salary £45,000 £45,000 £43,500
% change year-on-year - +3.45% +2.35%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 21 January 2018.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 21 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 876 £37,500 -6.25% 220
UK excluding London +10 457 £35,000 - 124
London +33 437 £42,500 -10.53% 101
South East +10 142 £42,500 - 27
North of England +36 131 £35,000 - 59
Midlands +26 86 £30,000 -13.04% 17
North West +10 68 £35,000 +7.69% 49
Yorkshire +46 63 £36,250 -9.38% 10
East of England +18 60 £30,000 -6.25% 6
West Midlands -1 55 £30,000 -13.04% 13
East Midlands +34 34 £35,000 +2.19% 4
South West -11 20 £29,000 -7.20% 10
Scotland -43 16 £45,000 +13.92% 4
Wales +11 2 £90,000 +188.00% 1

For the 6 months to 21 January 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 894 (99.55%) Analytics
2 890 (99.11%) Google
3 532 (59.24%) Marketing
4 317 (35.30%) SEO
5 276 (30.73%) Digital Marketing
6 240 (26.73%) Analytical Skills
7 235 (26.17%) E-Commerce
8 224 (24.94%) HTML
9 217 (24.16%) Adobe
10 208 (23.16%) Web Analytics
11 192 (21.38%) User Experience
12 188 (20.94%) CSS
13 186 (20.71%) JavaScript
14 185 (20.60%) AdWords
15 180 (20.04%) SQL
16 178 (19.82%) Microsoft Excel
17 176 (19.60%) Pay per click
18 166 (18.49%) Social Media
19 164 (18.26%) Degree
20 144 (16.04%) Agile Software Development
21 132 (14.70%) Adobe Analytics
22 126 (14.03%) Tableau
23 105 (11.69%) Microsoft
23 105 (11.69%) CMS
23 105 (11.69%) Web Development
24 93 (10.36%) Retail
25 92 (10.24%) PHP
26 88 (9.80%) Business Intelligence
26 88 (9.80%) A/B Testing
27 87 (9.69%) jQuery

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 105 (11.69%) CMS
2 45 (5.01%) WordPress
3 40 (4.45%) SAS
4 27 (3.01%) Apache
5 16 (1.78%) Apache Spark
6 14 (1.56%) SharePoint
7 13 (1.45%) Joomla!
8 11 (1.22%) Drupal
8 11 (1.22%) Elasticsearch
9 9 (1.00%) nginx
10 8 (0.89%) Apache Solr
11 7 (0.78%) Sitecore CMS
12 5 (0.56%) Adobe Experience Manager
12 5 (0.56%) IIS
12 5 (0.56%) WebSphere
13 4 (0.45%) EPiServer
13 4 (0.45%) Umbraco
14 2 (0.22%) Confluence
14 2 (0.22%) SharePoint Server
15 1 (0.11%) TYPO3
Applications
1 178 (19.82%) Microsoft Excel
2 49 (5.46%) Photoshop
3 48 (5.35%) Microsoft Office
4 36 (4.01%) Adobe Illustrator
5 34 (3.79%) Microsoft PowerPoint
6 26 (2.90%) Adobe Creative Suite
7 22 (2.45%) InVision
8 19 (2.12%) SPSS
9 8 (0.89%) Spreadsheet
9 8 (0.89%) UXPin
10 4 (0.45%) InDesign
11 2 (0.22%) MS Visio
12 1 (0.11%) Adobe Premiere
12 1 (0.11%) EViews
Business Applications
1 74 (8.24%) WebTrends
2 20 (2.23%) Magento
3 8 (0.89%) Payment Gateway
3 8 (0.89%) Shopify
4 7 (0.78%) Adobe Campaign
5 6 (0.67%) SessionCam
6 5 (0.56%) Eloqua
6 5 (0.56%) OpenCart
7 4 (0.45%) Abakus
8 3 (0.33%) Dynamics CRM
9 2 (0.22%) Dynamics NAV
9 2 (0.22%) Fredhopper
9 2 (0.22%) Sage 200
9 2 (0.22%) Unica
10 1 (0.11%) Salesforce.com CRM
10 1 (0.11%) SAP Hybris
Cloud Services
1 185 (20.60%) AdWords
2 132 (14.70%) Adobe Analytics
3 68 (7.57%) Google Tag Manager
4 28 (3.12%) Amazon AWS
5 16 (1.78%) Google Cloud Platform
6 12 (1.34%) GitHub
7 11 (1.22%) Microsoft Azure
8 10 (1.11%) Trello
9 8 (0.89%) MailChimp
9 8 (0.89%) Slack
10 7 (0.78%) PaaS
10 7 (0.78%) Yarn
11 6 (0.67%) Dropbox
11 6 (0.67%) Office 365
12 4 (0.45%) Google Attribution 360
12 4 (0.45%) SaaS
12 4 (0.45%) Sage Pay
13 2 (0.22%) Amazon EC2
13 2 (0.22%) Amazon S3
13 2 (0.22%) SurveyMonkey
Communications & Networking
1 28 (3.12%) Internet
2 26 (2.90%) SMS
3 5 (0.56%) DNS
3 5 (0.56%) Intranet
4 4 (0.45%) Firewall
5 2 (0.22%) Broadband
5 2 (0.22%) HTTP
5 2 (0.22%) SSL
6 1 (0.11%) TCP/IP
Database & Business Intelligence
1 61 (6.79%) MySQL
2 51 (5.68%) SQL Server
3 43 (4.79%) Big Data
4 35 (3.90%) Power BI
5 26 (2.90%) Spotfire
6 20 (2.23%) QlikView
6 20 (2.23%) SQL Server Reporting Services
7 16 (1.78%) Hadoop
8 15 (1.67%) Redis
9 14 (1.56%) Data Mining
9 14 (1.56%) SQL Server Analysis Services
9 14 (1.56%) SQL Server Integration Services
10 13 (1.45%) BigQuery
10 13 (1.45%) Data Warehouse
10 13 (1.45%) MongoDB
10 13 (1.45%) Qlik Sense
11 11 (1.22%) NoSQL
11 11 (1.22%) SQL Server 2016
12 9 (1.00%) Mixpanel
13 7 (0.78%) Amazon Redshift
Development Applications
1 43 (4.79%) JIRA
2 38 (4.23%) Git (software)
3 34 (3.79%) Axure RP
4 23 (2.56%) gulp
5 15 (1.67%) webpack
6 14 (1.56%) Balsamiq Mockups
6 14 (1.56%) Subversion
7 11 (1.22%) Grunt
8 9 (1.00%) Karma Test Runner
8 9 (1.00%) TeamCity
9 8 (0.89%) Jasmine
9 8 (0.89%) PHPUnit
10 7 (0.78%) SpecFlow
10 7 (0.78%) Vagrant
11 4 (0.45%) JIRA Agile
12 3 (0.33%) Crashlytics
12 3 (0.33%) Cucumber
12 3 (0.33%) Team Foundation Server
12 3 (0.33%) Visual Studio
13 2 (0.22%) JUnit
General
1 532 (59.24%) Marketing
2 93 (10.36%) Retail
3 78 (8.69%) Advertising
3 78 (8.69%) Finance
4 38 (4.23%) Banking
5 18 (2.00%) Legal
6 17 (1.89%) Games
7 16 (1.78%) Brand Awareness
8 13 (1.45%) Manufacturing
8 13 (1.45%) Telecoms
9 12 (1.34%) Multimedia
10 11 (1.22%) Publishing
11 7 (0.78%) Electronics
11 7 (0.78%) German Language
12 6 (0.67%) French Language
13 5 (0.56%) Back Office
13 5 (0.56%) Law
14 4 (0.45%) Italian Language
15 3 (0.33%) Automotive
15 3 (0.33%) Spanish Language
Job Titles
1 248 (27.62%) Analyst
2 124 (13.81%) Developer
3 94 (10.47%) Web Analyst
4 73 (8.13%) Digital Analyst
5 56 (6.24%) Data Analyst
6 55 (6.12%) PPC Manager
7 48 (5.35%) Account Manager
8 46 (5.12%) Marketing Executive
9 44 (4.90%) Front End Developer (Client-Side Developer)
10 42 (4.68%) Analytics Manager
11 41 (4.57%) Consultant
12 40 (4.45%) Google Analytics Analyst
13 39 (4.34%) Web Analytics Analyst
14 37 (4.12%) PPC Account Manager
15 36 (4.01%) Designer
16 30 (3.34%) Google Analytics Web Analyst
16 30 (3.34%) Marketing Manager
16 30 (3.34%) Web Developer
17 29 (3.23%) Insight Analyst
17 29 (3.23%) SEO Manager
Libraries, Frameworks & Software Standards
1 224 (24.94%) HTML
2 188 (20.94%) CSS
3 87 (9.69%) jQuery
4 80 (8.91%) HTML5
5 66 (7.35%) CSS3
6 35 (3.90%) Sass
7 33 (3.67%) .NET
8 24 (2.67%) AngularJS
9 23 (2.56%) Laravel
10 21 (2.34%) Ajax
10 21 (2.34%) Node.js
10 21 (2.34%) RESTful
11 18 (2.00%) LAMP
12 17 (1.89%) ASP.NET
12 17 (1.89%) Web Services
13 15 (1.67%) React
14 13 (1.45%) Twitter Bootstrap
15 10 (1.11%) ASP.NET MVC
16 9 (1.00%) REST
16 9 (1.00%) XML
Miscellaneous
1 240 (26.73%) Analytical Skills
2 192 (21.38%) User Experience
3 166 (18.49%) Social Media
4 37 (4.12%) Mobile App
5 30 (3.34%) Blog
6 29 (3.23%) Greenfield Project
7 23 (2.56%) Computer Science
7 23 (2.56%) Fintech
8 22 (2.45%) Digital Media
9 18 (2.00%) Algorithms
10 14 (1.56%) Graphic Design
11 12 (1.34%) Tandem
12 10 (1.11%) Minimum Viable Product
13 8 (0.89%) Credit Risk
13 8 (0.89%) Life Science
14 7 (0.78%) Management Information System
15 6 (0.67%) Marketing Technology
15 6 (0.67%) Video Editing
16 5 (0.56%) Analytical Mindset
16 5 (0.56%) Data Structures
Operating Systems
1 16 (1.78%) Linux
2 12 (1.34%) Windows
3 8 (0.89%) Android
4 6 (0.67%) Apple iOS
4 6 (0.67%) CentOS
4 6 (0.67%) Windows Server
5 1 (0.11%) Ubuntu
5 1 (0.11%) Unix
Processes & Methodologies
1 894 (99.55%) Analytics
2 317 (35.30%) SEO
3 276 (30.73%) Digital Marketing
4 235 (26.17%) E-Commerce
5 208 (23.16%) Web Analytics
6 176 (19.60%) Pay per click
7 144 (16.04%) Agile Software Development
8 105 (11.69%) Web Development
9 88 (9.80%) A/B Testing
9 88 (9.80%) Business Intelligence
10 82 (9.13%) Digital Analytics
11 80 (8.91%) Visualisation
12 79 (8.80%) Actionable Insight
13 69 (7.68%) CRM
14 66 (7.35%) Content Management
15 65 (7.24%) Mathematics
16 63 (7.02%) Content Marketing
17 62 (6.90%) Marketing Strategy
18 60 (6.68%) Online Marketing
19 53 (5.90%) Front End Development
Programming Languages
1 186 (20.71%) JavaScript
2 180 (20.04%) SQL
3 92 (10.24%) PHP
4 80 (8.91%) Python
5 39 (4.34%) R
6 27 (3.01%) C#
7 24 (2.67%) Java
8 16 (1.78%) MATLAB
8 16 (1.78%) VBA
9 15 (1.67%) PHP 5
10 11 (1.22%) T-SQL
11 7 (0.78%) ES6
11 7 (0.78%) PHP 7
12 5 (0.56%) Ruby
13 3 (0.33%) C++
13 3 (0.33%) Objective-C
13 3 (0.33%) Scala
14 2 (0.22%) C
14 2 (0.22%) Groovy
14 2 (0.22%) VB
Qualifications
1 164 (18.26%) Degree
2 21 (2.34%) Numerate Degree
3 9 (1.00%) Analytics IQ
4 5 (0.56%) PhD
5 4 (0.45%) CCNA
5 4 (0.45%) CCNP
5 4 (0.45%) Cisco Certification
6 1 (0.11%) Computer Science Degree
6 1 (0.11%) ISEB
6 1 (0.11%) Master's Degree
6 1 (0.11%) Postgraduate
Quality Assurance & Compliance
1 40 (4.45%) Actionable Recommendations
2 23 (2.56%) QA
3 6 (0.67%) SLA
4 5 (0.56%) PCI DSS
5 4 (0.45%) GDPR
6 3 (0.33%) Data Quality
7 1 (0.11%) PMO
7 1 (0.11%) WCAG
System Software
1 9 (1.00%) Docker
2 6 (0.67%) Samba
3 1 (0.11%) Active Directory
3 1 (0.11%) Apache Flume
3 1 (0.11%) Virtual Machines
Systems Management
1 7 (0.78%) Hadoop YARN
2 3 (0.33%) Puppet
3 2 (0.22%) Terraform
4 1 (0.11%) Ansible
4 1 (0.11%) Grafana
4 1 (0.11%) Kibana
Vendors
1 890 (99.11%) Google
2 217 (24.16%) Adobe
3 126 (14.03%) Tableau
4 105 (11.69%) Microsoft
5 65 (7.24%) Omniture
6 51 (5.68%) Twitter
7 47 (5.23%) Salesforce.com
8 46 (5.12%) Facebook
9 27 (3.01%) DoubleClick
10 18 (2.00%) Hitwise
11 16 (1.78%) Optimizely
12 12 (1.34%) Sitecore
12 12 (1.34%) Tealium
13 9 (1.00%) Coremetrics
13 9 (1.00%) Hotjar
13 9 (1.00%) Marketo
14 8 (0.89%) Alteryx
14 8 (0.89%) Apple
14 8 (0.89%) Rackspace
15 7 (0.78%) Yahoo!