Period
to 18 October 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 18 October 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
18 Oct 2017
Same period 2016 Same period 2015
Rank 543 523 488
Rank change year-on-year -20 -35 -4
Permanent jobs citing Google Analytics 836 926 1260
As % of all permanent IT jobs advertised in the UK 0.48% 0.48% 0.58%
As % of the Cloud Services category 2.63% 3.82% 6.37%
Number of salaries quoted 710 785 1032
UK median annual salary £40,000 £37,500 £37,500
Median salary % change year-on-year +6.67% - +7.14%
10th Percentile £25,500 £25,000 £22,500
90th Percentile £63,875 £62,500 £60,000
UK excluding London median annual salary £32,500 £32,500 £32,500

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 31788 24267 19781
As % of all permanent IT jobs advertised in the UK 18.20% 12.66% 9.08%
Number of salaries quoted 26132 20409 16257
UK median annual salary £51,500 £50,000 £47,500
Median salary % change year-on-year +3.00% +5.26% -
10th Percentile £27,750 £27,750 £27,500
90th Percentile £80,000 £80,000 £77,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% +6.25%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 18 October 2017.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 18 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 810 £40,000 +6.67% 96
London +26 452 £46,250 -2.63% 36
UK excluding London -40 372 £32,500 - 66
North of England -32 103 £37,500 +17.19% 22
South East +33 102 £35,000 -4.76% 17
Midlands +20 85 £31,000 -1.59% 12
Yorkshire +43 57 £38,500 +28.33% 11
West Midlands +6 48 £31,000 +12.73% 5
East of England +21 46 £29,500 -0.84% 5
North West -60 46 £35,000 +7.69% 11
East Midlands +57 40 £34,250 -2.14% 7
South West -27 25 £45,000 +44.00% 4
Scotland -15 7 £45,000 +8.64% 4
Wales +23 5 £37,500 +74.42% 2

For the 6 months to 18 October 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 834 (99.76%) Analytics
2 825 (98.68%) Google
3 486 (58.13%) Marketing
4 315 (37.68%) SEO
5 284 (33.97%) HTML
6 238 (28.47%) Analytical Skills
7 236 (28.23%) Digital Marketing
8 234 (27.99%) E-Commerce
9 217 (25.96%) CSS
10 213 (25.48%) JavaScript
10 213 (25.48%) Web Analytics
11 197 (23.56%) Adobe
12 188 (22.49%) SQL
13 183 (21.89%) User Experience
14 157 (18.78%) Degree
15 151 (18.06%) Social Media
15 151 (18.06%) Microsoft Excel
16 145 (17.34%) Agile Software Development
17 123 (14.71%) AdWords
18 122 (14.59%) Pay per click
19 118 (14.11%) Business Intelligence
20 113 (13.52%) CMS
21 110 (13.16%) Web Development
22 108 (12.92%) Adobe Analytics
23 104 (12.44%) Finance
24 99 (11.84%) CRM
25 98 (11.72%) Microsoft
26 97 (11.60%) jQuery
27 91 (10.89%) Tableau
28 90 (10.77%) Google Tag Manager

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 113 (13.52%) CMS
2 56 (6.70%) WordPress
3 39 (4.67%) SAS
4 28 (3.35%) Apache
5 25 (2.99%) Apache Solr
6 21 (2.51%) EPiServer
7 19 (2.27%) Elasticsearch
8 15 (1.79%) Apache Spark
9 14 (1.67%) Drupal
10 13 (1.56%) Joomla!
11 12 (1.44%) nginx
11 12 (1.44%) Sitecore CMS
11 12 (1.44%) WebSphere
12 10 (1.20%) Adobe Experience Manager
13 9 (1.08%) IIS
13 9 (1.08%) SharePoint
14 4 (0.48%) Confluence
14 4 (0.48%) Umbraco
15 3 (0.36%) JBoss
16 2 (0.24%) DNN
Applications
1 151 (18.06%) Microsoft Excel
2 44 (5.26%) Microsoft Office
3 40 (4.78%) Photoshop
4 35 (4.19%) SPSS
5 32 (3.83%) Microsoft PowerPoint
6 29 (3.47%) Adobe Illustrator
7 12 (1.44%) Spreadsheet
8 11 (1.32%) Adobe Creative Suite
9 10 (1.20%) InVision
10 9 (1.08%) InDesign
11 5 (0.60%) SPSS Modeler
12 2 (0.24%) UXPin
13 1 (0.12%) EViews
Business Applications
1 39 (4.67%) WebTrends
2 34 (4.07%) Adobe Campaign
3 30 (3.59%) Magento
4 16 (1.91%) SessionCam
5 14 (1.67%) Eloqua
6 9 (1.08%) OpenCart
6 9 (1.08%) Payment Gateway
6 9 (1.08%) Social Studio
7 7 (0.84%) Dynamics CRM
8 6 (0.72%) Shopify
9 4 (0.48%) Abakus
9 4 (0.48%) FastStats
10 1 (0.12%) Fredhopper
10 1 (0.12%) Salesforce.com CRM
10 1 (0.12%) SAP Hybris
10 1 (0.12%) SAP SD
10 1 (0.12%) Toggl
Cloud Services
1 123 (14.71%) AdWords
2 108 (12.92%) Adobe Analytics
3 90 (10.77%) Google Tag Manager
4 26 (3.11%) Amazon AWS
5 24 (2.87%) Google Cloud Platform
6 21 (2.51%) PaaS
7 15 (1.79%) SaaS
8 14 (1.67%) GitHub
9 12 (1.44%) Microsoft Azure
10 11 (1.32%) IaaS
11 7 (0.84%) npm
11 7 (0.84%) Slack
11 7 (0.84%) Yarn
12 6 (0.72%) MailChimp
13 4 (0.48%) Google Attribution 360
14 3 (0.36%) Amazon EMR
15 2 (0.24%) Adobe Creative Cloud
15 2 (0.24%) Chartbeat
15 2 (0.24%) Office 365
15 2 (0.24%) Trello
Communications & Networking
1 45 (5.38%) Internet
2 10 (1.20%) Firewall
3 8 (0.96%) HTTP
4 6 (0.72%) SMS
5 5 (0.60%) Intranet
6 2 (0.24%) PPP
7 1 (0.12%) Broadband
7 1 (0.12%) DHCP
7 1 (0.12%) DNS
7 1 (0.12%) FTP
7 1 (0.12%) SSH
7 1 (0.12%) TCP/IP
7 1 (0.12%) VoIP
Database & Business Intelligence
1 72 (8.61%) SQL Server
2 54 (6.46%) MySQL
3 38 (4.55%) Data Mining
4 35 (4.19%) Big Data
5 33 (3.95%) Data Warehouse
6 30 (3.59%) Power BI
7 23 (2.75%) Mixpanel
8 22 (2.63%) BigQuery
9 18 (2.15%) Amazon Redshift
10 17 (2.03%) Hadoop
11 16 (1.91%) Redis
12 15 (1.79%) Spotfire
13 14 (1.67%) QlikView
14 13 (1.56%) Looker
14 13 (1.56%) SQL Server Reporting Services
15 12 (1.44%) SQL Server Integration Services
16 11 (1.32%) Apache Cassandra
17 10 (1.20%) SQL Server 2005
18 8 (0.96%) SQL Server Analysis Services
19 7 (0.84%) PostgreSQL
Development Applications
1 39 (4.67%) Git (software)
1 39 (4.67%) JIRA
2 32 (3.83%) gulp
3 20 (2.39%) Visual Studio
4 19 (2.27%) Axure RP
5 16 (1.91%) Grunt
6 13 (1.56%) Subversion
7 9 (1.08%) Team Foundation Server
8 8 (0.96%) PHPUnit
8 8 (0.96%) webpack
9 7 (0.84%) Bower
9 7 (0.84%) jspm
9 7 (0.84%) Vagrant
10 6 (0.72%) Crashlytics
10 6 (0.72%) Jenkins
11 5 (0.60%) NUnit
11 5 (0.60%) VSS/SourceSafe
12 4 (0.48%) Balsamiq Mockups
13 3 (0.36%) TestRail
14 2 (0.24%) Mockito
General
1 486 (58.13%) Marketing
2 104 (12.44%) Finance
3 83 (9.93%) Advertising
4 56 (6.70%) Retail
5 20 (2.39%) Publishing
6 19 (2.27%) Banking
7 17 (2.03%) Telecoms
8 16 (1.91%) Manufacturing
9 15 (1.79%) Games
10 13 (1.56%) French Language
10 13 (1.56%) German Language
10 13 (1.56%) Multimedia
11 12 (1.44%) Brand Awareness
11 12 (1.44%) Electronics
12 11 (1.32%) Legal
13 5 (0.60%) Automotive
13 5 (0.60%) Mandarin Language
14 4 (0.48%) Spanish Language
15 3 (0.36%) Law
16 2 (0.24%) Back Office
Job Titles
1 233 (27.87%) Analyst
2 143 (17.11%) Developer
3 79 (9.45%) Web Analyst
4 67 (8.01%) Digital Analyst
5 51 (6.10%) Data Analyst
6 45 (5.38%) Consultant
7 41 (4.90%) Front End Developer (Client-Side Developer)
8 37 (4.43%) Web Developer
9 36 (4.31%) Google Analytics Analyst
10 31 (3.71%) .NET Developer
11 28 (3.35%) E-Commerce Manager
11 28 (3.35%) Junior
12 27 (3.23%) Analytics Consultant
12 27 (3.23%) Web Analytics Analyst
13 26 (3.11%) Analytics Manager
13 26 (3.11%) Insight Analyst
13 26 (3.11%) PHP Developer
14 25 (2.99%) Digital Analytics Consultant
14 25 (2.99%) PPC Manager
15 23 (2.75%) Digital Executive
Libraries, Frameworks & Software Standards
1 284 (33.97%) HTML
2 217 (25.96%) CSS
3 97 (11.60%) jQuery
4 72 (8.61%) HTML5
5 49 (5.86%) AngularJS
6 47 (5.62%) .NET
6 47 (5.62%) CSS3
7 39 (4.67%) ASP.NET
8 34 (4.07%) Sass
9 31 (3.71%) Node.js
10 30 (3.59%) Ajax
11 28 (3.35%) Twitter Bootstrap
12 27 (3.23%) Web Services
13 25 (2.99%) ASP.NET MVC
14 23 (2.75%) RESTful
15 19 (2.27%) JSON
16 18 (2.15%) Laravel
16 18 (2.15%) XML
17 17 (2.03%) Lucene
17 17 (2.03%) React
Miscellaneous
1 238 (28.47%) Analytical Skills
2 183 (21.89%) User Experience
3 151 (18.06%) Social Media
4 37 (4.43%) Computer Science
5 34 (4.07%) Mobile App
6 27 (3.23%) Digital Media
7 25 (2.99%) Blog
8 23 (2.75%) Fintech
9 14 (1.67%) Algorithms
10 11 (1.32%) Greenfield Project
11 8 (0.96%) Marketing Technology
11 8 (0.96%) W3C
12 7 (0.84%) Credit Risk
12 7 (0.84%) Management Information System
12 7 (0.84%) Virtual Team
13 6 (0.72%) Animation
13 6 (0.72%) BBC
14 5 (0.60%) Graphic Design
14 5 (0.60%) Life Science
14 5 (0.60%) Video Editing
Operating Systems
1 18 (2.15%) Windows
2 15 (1.79%) Windows Server
3 13 (1.56%) Linux
4 11 (1.32%) Apple iOS
5 8 (0.96%) Android
6 2 (0.24%) Unix
7 1 (0.12%) Ubuntu
Processes & Methodologies
1 834 (99.76%) Analytics
2 315 (37.68%) SEO
3 236 (28.23%) Digital Marketing
4 234 (27.99%) E-Commerce
5 213 (25.48%) Web Analytics
6 145 (17.34%) Agile Software Development
7 122 (14.59%) Pay per click
8 118 (14.11%) Business Intelligence
9 110 (13.16%) Web Development
10 99 (11.84%) CRM
11 89 (10.65%) A/B Testing
12 86 (10.29%) Digital Analytics
13 80 (9.57%) Visualisation
14 69 (8.25%) Scrum
15 66 (7.89%) Conversion Rate Optimisation
16 61 (7.30%) Data Visualisation
17 58 (6.94%) Data Analysis
18 56 (6.70%) Mathematics
19 54 (6.46%) Statistics
20 49 (5.86%) Content Management
Programming Languages
1 213 (25.48%) JavaScript
2 188 (22.49%) SQL
3 87 (10.41%) PHP
4 71 (8.49%) Python
5 43 (5.14%) R
6 38 (4.55%) C#
7 34 (4.07%) Java
8 20 (2.39%) VBA
9 19 (2.27%) T-SQL
10 15 (1.79%) PHP 5
11 12 (1.44%) C
12 11 (1.32%) VB.NET
13 8 (0.96%) Ruby
14 7 (0.84%) Apple Swift
14 7 (0.84%) ECMAScript
14 7 (0.84%) ES6
14 7 (0.84%) PHP 7
15 6 (0.72%) MATLAB
15 6 (0.72%) VB
16 5 (0.60%) Bourne shell
Qualifications
1 157 (18.78%) Degree
2 13 (1.56%) Numerate Degree
3 10 (1.20%) CCNA
3 10 (1.20%) CCNP
3 10 (1.20%) Cisco Certification
4 8 (0.96%) Computer Science Degree
4 8 (0.96%) ISEB
5 5 (0.60%) Analytics IQ
5 5 (0.60%) Microsoft Certification
6 4 (0.48%) Master's Degree
7 1 (0.12%) BC Cleared
7 1 (0.12%) BPSS Clearance
7 1 (0.12%) DBS Check
7 1 (0.12%) MBA
7 1 (0.12%) Postgraduate
7 1 (0.12%) PRINCE2 Certification
7 1 (0.12%) Security Cleared
Quality Assurance & Compliance
1 29 (3.47%) QA
2 12 (1.44%) Actionable Recommendations
3 10 (1.20%) Data Quality
4 4 (0.48%) SLA
5 3 (0.36%) PMO
6 1 (0.12%) GDPR
System Software
1 14 (1.67%) Docker
2 1 (0.12%) Active Directory
Systems Management
1 7 (0.84%) Hadoop YARN
2 5 (0.60%) Puppet
3 2 (0.24%) Ansible
4 1 (0.12%) Piwik
4 1 (0.12%) Systems Management Server (SMS)
4 1 (0.12%) Terraform
Vendors
1 825 (98.68%) Google
2 197 (23.56%) Adobe
3 98 (11.72%) Microsoft
4 91 (10.89%) Tableau
5 52 (6.22%) Omniture
6 47 (5.62%) Optimizely
7 41 (4.90%) Facebook
7 41 (4.90%) Salesforce.com
8 22 (2.63%) Twitter
9 21 (2.51%) Marketo
10 19 (2.27%) hybris
11 18 (2.15%) IBM
12 17 (2.03%) Sitecore
13 16 (1.91%) DoubleClick
14 15 (1.79%) Hitwise
15 14 (1.67%) Demandware
15 14 (1.67%) Hootsuite
15 14 (1.67%) SAP
16 13 (1.56%) Oracle
17 12 (1.44%) ATG