Period
to 16 July 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 16 July 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
16 Jul 2018
Same period 2017 Same period 2016
Rank 569 530 554
Rank change year-on-year -39 +24 -55
Permanent jobs citing Google Analytics 790 878 963
As % of all permanent IT jobs advertised in the UK 0.45% 0.49% 0.47%
As % of the Cloud Services category 1.96% 2.96% 3.97%
Number of salaries quoted 662 677 846
UK median annual salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.67% +7.14%
10th Percentile £25,875 £24,750 £24,750
90th Percentile £61,250 £60,000 £63,125
UK excluding London median annual salary £35,000 £35,000 £32,000
% change year-on-year - +9.38% -1.54%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 40,319 29,672 24,278
As % of all permanent IT jobs advertised in the UK 22.91% 16.71% 11.94%
Number of salaries quoted 32,692 24,536 20,436
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £29,750 £28,250 £28,000
90th Percentile £85,000 £80,000 £78,750
UK excluding London median annual salary £47,500 £45,000 £44,000
% change year-on-year +5.56% +2.27% +3.53%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 16 July 2018.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 16 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 767 £37,600 -6.00% 159
UK excluding London +33 419 £35,000 - 95
London -44 366 £42,500 -5.56% 68
South East +21 128 £35,500 +18.33% 22
Midlands +11 97 £30,500 -12.86% 16
North of England -10 87 £37,500 +7.14% 32
West Midlands +48 79 £30,500 -12.86% 10
East of England +36 50 £42,500 +6.25% 12
North West -5 48 £40,000 +23.08% 25
South West -12 44 £35,000 -2.78% 9
Yorkshire -5 34 £38,750 +7.64% 6
East Midlands -24 18 £29,500 -8.53% 6
Scotland -26 9 £42,500 +30.77% 2
North East -12 5 £26,000 +20.93% 1
Wales -1 4 £34,725 +46.21% 1

For the 6 months to 16 July 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 786 (99.49%) Analytics
2 781 (98.86%) Google
3 436 (55.19%) Marketing
4 247 (31.27%) SEO
5 225 (28.48%) HTML
6 224 (28.35%) Analytical Skills
7 219 (27.72%) SQL
8 198 (25.06%) Digital Marketing
9 188 (23.80%) JavaScript
10 185 (23.42%) User Experience
11 173 (21.90%) CSS
12 168 (21.27%) Adobe
13 166 (21.01%) E-Commerce
14 152 (19.24%) Web Analytics
15 138 (17.47%) Degree
16 129 (16.33%) Pay per click
17 117 (14.81%) AdWords
18 112 (14.18%) Agile Software Development
19 111 (14.05%) Social Media
20 105 (13.29%) Finance
21 103 (13.04%) CMS
21 103 (13.04%) Microsoft Excel
22 102 (12.91%) Web Development
23 99 (12.53%) Adobe Analytics
24 93 (11.77%) Digital Analytics
25 90 (11.39%) Tableau
26 84 (10.63%) jQuery
27 82 (10.38%) Retail
27 82 (10.38%) Problem-Solving
28 80 (10.13%) Visualisation

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 103 (13.04%) CMS
2 52 (6.58%) WordPress
3 34 (4.30%) SAS
4 24 (3.04%) IIS
5 19 (2.41%) Apache Spark
6 12 (1.52%) Sitecore CMS
7 9 (1.14%) Umbraco
8 7 (0.89%) Apache
8 7 (0.89%) SharePoint
9 6 (0.76%) Drupal
10 5 (0.63%) Confluence
11 4 (0.51%) Apache Pig
11 4 (0.51%) Elasticsearch
12 3 (0.38%) Adobe Experience Manager
12 3 (0.38%) Kentico
12 3 (0.38%) Sitefinity
12 3 (0.38%) WebSphere
13 2 (0.25%) EPiServer
13 2 (0.25%) Joomla!
13 2 (0.25%) Liferay
Applications
1 103 (13.04%) Microsoft Excel
2 63 (7.97%) Photoshop
3 33 (4.18%) Adobe Illustrator
4 28 (3.54%) Adobe Creative Suite
5 22 (2.78%) Microsoft Office
5 22 (2.78%) Microsoft PowerPoint
6 16 (2.03%) SPSS
7 11 (1.39%) InDesign
8 6 (0.76%) InVision
9 5 (0.63%) Spreadsheet
9 5 (0.63%) UXPin
10 2 (0.25%) Adobe After Effects
10 2 (0.25%) Adobe Premiere
11 1 (0.13%) Acrobat
11 1 (0.13%) Fireworks
11 1 (0.13%) Stata
Business Applications
1 16 (2.03%) WebTrends
2 9 (1.14%) Magento
3 8 (1.01%) Abakus
4 7 (0.89%) Salesforce.com CRM
5 6 (0.76%) Eloqua
6 4 (0.51%) Sprinklr
7 3 (0.38%) Academy Revenues and Benefits
7 3 (0.38%) Adobe Campaign
7 3 (0.38%) Payment Gateway
7 3 (0.38%) SessionCam
8 2 (0.25%) Sage 200
9 1 (0.13%) FastStats
9 1 (0.13%) SAP CO
9 1 (0.13%) SAP FI
9 1 (0.13%) SAP FI/CO
9 1 (0.13%) SAP Hybris
Cloud Services
1 117 (14.81%) AdWords
2 99 (12.53%) Adobe Analytics
3 77 (9.75%) Google Tag Manager
4 37 (4.68%) Amazon AWS
5 25 (3.16%) SaaS
6 19 (2.41%) Google Cloud Platform
7 11 (1.39%) MailChimp
8 10 (1.27%) Firebase
9 8 (1.01%) Google Attribution 360
10 7 (0.89%) Microsoft Azure
11 6 (0.76%) Slack
12 5 (0.63%) G Suite
13 4 (0.51%) Amazon EC2
13 4 (0.51%) Amazon S3
14 3 (0.38%) Adobe Creative Cloud
14 3 (0.38%) Flurry Analytics
14 3 (0.38%) GitHub
14 3 (0.38%) Google Play
14 3 (0.38%) Office 365
15 2 (0.25%) Asana
Communications & Networking
1 16 (2.03%) Internet
2 6 (0.76%) Intranet
3 3 (0.38%) SAN
3 3 (0.38%) Skype
3 3 (0.38%) SMS
4 2 (0.25%) HTTP
5 1 (0.13%) Broadband
5 1 (0.13%) DNS
5 1 (0.13%) HTTPS
5 1 (0.13%) SSL
Database & Business Intelligence
1 72 (9.11%) SQL Server
2 45 (5.70%) MySQL
3 36 (4.56%) Big Data
4 33 (4.18%) SQL Server Reporting Services
5 32 (4.05%) Power BI
6 30 (3.80%) SQL Server Analysis Services
7 24 (3.04%) Hadoop
8 23 (2.91%) SQL Server 2016
9 21 (2.66%) NoSQL
9 21 (2.66%) Relational Database
10 18 (2.28%) Data Warehouse
11 17 (2.15%) BigQuery
11 17 (2.15%) SQL Server Integration Services
12 16 (2.03%) MongoDB
13 15 (1.90%) Mixpanel
14 12 (1.52%) Apache Hive
15 11 (1.39%) RDBMS
16 10 (1.27%) Amazon Redshift
16 10 (1.27%) Spotfire
17 9 (1.14%) Data Mining
Development Applications
1 53 (6.71%) JIRA
2 35 (4.43%) Git (software)
3 22 (2.78%) Visual Studio
4 20 (2.53%) Axure RP
5 17 (2.15%) Balsamiq Mockups
6 11 (1.39%) gulp
6 11 (1.39%) Subversion
7 9 (1.14%) Crashlytics
7 9 (1.14%) Selenium
7 9 (1.14%) webpack
8 8 (1.01%) Dreamweaver
8 8 (1.01%) Grunt
8 8 (1.01%) HP UFT
8 8 (1.01%) TeamCity
8 8 (1.01%) Visual Website Optimizer
9 7 (0.89%) Jasmine
9 7 (0.89%) Karma Test Runner
10 6 (0.76%) Android Studio
10 6 (0.76%) Bitbucket
11 4 (0.51%) Team Foundation Server
General
1 436 (55.19%) Marketing
2 105 (13.29%) Finance
3 82 (10.38%) Retail
4 61 (7.72%) Advertising
5 29 (3.67%) Brand Awareness
6 20 (2.53%) Games
6 20 (2.53%) Publishing
7 13 (1.65%) Legal
8 12 (1.52%) Automotive
9 9 (1.14%) Banking
9 9 (1.14%) Manufacturing
10 7 (0.89%) Telecoms
11 6 (0.76%) Billing
12 5 (0.63%) Law
13 4 (0.51%) German Language
13 4 (0.51%) Pharmaceutical
14 3 (0.38%) Back Office
14 3 (0.38%) Digital Economy
15 1 (0.13%) Electronics
15 1 (0.13%) Financial Institution
Job Titles
1 213 (26.96%) Analyst
2 134 (16.96%) Developer
3 74 (9.37%) Digital Analyst
4 60 (7.59%) Data Analyst
5 56 (7.09%) Web Developer
6 55 (6.96%) Web Analyst
7 46 (5.82%) Analytics Manager
8 45 (5.70%) Marketing Manager
9 43 (5.44%) Designer
10 42 (5.32%) Marketing Executive
11 33 (4.18%) Senior Analyst
12 29 (3.67%) Digital Executive
13 28 (3.54%) Marketing Analyst
14 27 (3.42%) Senior Developer
14 27 (3.42%) SEO Manager
15 26 (3.29%) Digital Marketing Manager
16 25 (3.16%) UX Designer
17 22 (2.78%) Digital Marketing Executive
17 22 (2.78%) Front End Developer (Client-Side Developer)
18 20 (2.53%) HTML Developer
Libraries, Frameworks & Software Standards
1 225 (28.48%) HTML
2 173 (21.90%) CSS
3 84 (10.63%) jQuery
4 59 (7.47%) HTML5
5 42 (5.32%) .NET
6 38 (4.81%) Web Services
7 31 (3.92%) CSS3
8 27 (3.42%) Node.js
8 27 (3.42%) Sass
9 24 (3.04%) Ajax
10 23 (2.91%) XML
11 18 (2.28%) AngularJS
12 15 (1.90%) Classic ASP
13 14 (1.77%) RESTful
14 13 (1.65%) REST
15 12 (1.52%) React
15 12 (1.52%) Twitter Bootstrap
16 11 (1.39%) .NET Framework
16 11 (1.39%) ASP.NET
16 11 (1.39%) ASP.NET Web API
Miscellaneous
1 224 (28.35%) Analytical Skills
2 185 (23.42%) User Experience
3 111 (14.05%) Social Media
4 73 (9.24%) Self-Motivation
5 37 (4.68%) Computer Science
6 31 (3.92%) Mobile App
7 27 (3.42%) Digital Media
8 20 (2.53%) Blog
9 15 (1.90%) Fintech
10 14 (1.77%) Algorithms
11 13 (1.65%) Tandem
12 12 (1.52%) Graphic Design
12 12 (1.52%) Photography
13 11 (1.39%) Analytical Mindset
14 8 (1.01%) BBC
14 8 (1.01%) Data Structures
14 8 (1.01%) NHS
15 7 (0.89%) Greenfield Project
16 6 (0.76%) FMCG
16 6 (0.76%) Marketing Technology
Operating Systems
1 17 (2.15%) Windows
2 16 (2.03%) Android
3 10 (1.27%) Apple iOS
4 8 (1.01%) Linux
5 3 (0.38%) Windows Phone
6 2 (0.25%) Ubuntu
7 1 (0.13%) DC/OS
7 1 (0.13%) Unix
7 1 (0.13%) Windows 10
Processes & Methodologies
1 786 (99.49%) Analytics
2 247 (31.27%) SEO
3 198 (25.06%) Digital Marketing
4 166 (21.01%) E-Commerce
5 152 (19.24%) Web Analytics
6 129 (16.33%) Pay per click
7 112 (14.18%) Agile Software Development
8 102 (12.91%) Web Development
9 93 (11.77%) Digital Analytics
10 82 (10.38%) Problem-Solving
11 80 (10.13%) Visualisation
12 74 (9.37%) Business Intelligence
13 70 (8.86%) CRM
14 66 (8.35%) A/B Testing
15 63 (7.97%) Marketing Strategy
16 60 (7.59%) Actionable Insight
16 60 (7.59%) Email Marketing
17 59 (7.47%) Mathematics
18 56 (7.09%) Project Management
19 55 (6.96%) Data Visualisation
Programming Languages
1 219 (27.72%) SQL
2 188 (23.80%) JavaScript
3 74 (9.37%) Python
4 61 (7.72%) PHP
5 44 (5.57%) Java
6 34 (4.30%) C#
7 33 (4.18%) T-SQL
8 29 (3.67%) R
9 13 (1.65%) VB
9 13 (1.65%) VBA
10 12 (1.52%) C
11 11 (1.39%) MATLAB
12 8 (1.01%) Scala
13 5 (0.63%) Java 8
13 5 (0.63%) VB.NET
13 5 (0.63%) XPath
14 4 (0.51%) Data Analysis Expressions (DAX)
14 4 (0.51%) Objective-C
15 3 (0.38%) Apple Swift
15 3 (0.38%) Kotlin
Qualifications
1 138 (17.47%) Degree
2 20 (2.53%) Numerate Degree
3 5 (0.63%) Analytics IQ
4 4 (0.51%) Master's Degree
4 4 (0.51%) PhD
5 2 (0.25%) Computer Science Degree
6 1 (0.13%) CIPFA
Quality Assurance & Compliance
1 22 (2.78%) QA
2 9 (1.14%) GDPR
3 5 (0.63%) Actionable Recommendations
4 4 (0.51%) Data Quality
5 1 (0.13%) GCP
5 1 (0.13%) PCI DSS
5 1 (0.13%) Section 508
5 1 (0.13%) SLA
System Software
1 8 (1.01%) Docker
2 7 (0.89%) Active Directory
3 4 (0.51%) Apache Flume
Systems Management
1 8 (1.01%) HP ALM
1 8 (1.01%) HP Quality Center
2 6 (0.76%) Opscode Chef
3 5 (0.63%) cPanel
4 4 (0.51%) Oozie
4 4 (0.51%) Systems Management Server (SMS)
5 3 (0.38%) Ambari
5 3 (0.38%) Plesk
6 2 (0.25%) Kubernetes
6 2 (0.25%) Matomo
7 1 (0.13%) Kibana
Vendors
1 781 (98.86%) Google
2 168 (21.27%) Adobe
3 90 (11.39%) Tableau
4 69 (8.73%) Microsoft
5 60 (7.59%) Twitter
6 56 (7.09%) Facebook
7 32 (4.05%) Salesforce.com
8 31 (3.92%) DoubleClick
9 22 (2.78%) Screaming Frog
10 21 (2.66%) Omniture
10 21 (2.66%) Optimizely
11 16 (2.03%) SAP
12 15 (1.90%) Alteryx
12 15 (1.90%) Marin
12 15 (1.90%) Tealium
13 14 (1.77%) Pardot
13 14 (1.77%) Sitecore
14 12 (1.52%) Kenshoo
15 11 (1.39%) Hotjar
15 11 (1.39%) HubSpot