Period
to

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 1 July 2022 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
1 Jul 2022
Same period 2021 Same period 2020
Rank 451 498 581
Rank change year-on-year +47 +83 +47
Permanent jobs citing Google Analytics 1,376 604 280
As % of all permanent jobs advertised in the UK 0.77% 0.57% 0.35%
As % of the Cloud Services category 1.72% 1.33% 0.98%
Number of salaries quoted 569 391 235
10th Percentile £26,250 £26,250 £28,850
25th Percentile £35,750 £33,375 £36,250
Median annual salary (50th Percentile) £48,000 £45,000 £47,500
Median % change year-on-year +6.67% -5.26% +11.76%
75th Percentile £56,000 £60,000 £65,000
90th Percentile £71,250 £72,500 £72,500
UK excluding London median annual salary £40,000 £37,500 £42,500
% change year-on-year +6.67% -11.76% +13.33%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 80,165 45,522 28,686
As % of all permanent IT jobs advertised in the UK 44.63% 42.59% 36.34%
Number of salaries quoted 39,383 33,449 23,559
10th Percentile £32,800 £32,500 £32,500
25th Percentile £45,000 £42,500 £42,500
Median annual salary (50th Percentile) £60,000 £57,500 £57,500
Median % change year-on-year +4.35% - +4.55%
75th Percentile £82,500 £77,500 £75,000
90th Percentile £97,500 £93,750 £93,750
UK excluding London median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

Salary distribution for jobs citing Google Analytics over the 6 months to 1 July 2022.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 1 July 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +68 1,186 £47,500 +5.56% 58
London +51 761 £50,000 -13.04% 23
Work from Home +4 598 £47,500 +18.75% 18
UK excluding London -15 484 £40,000 +6.67% 35
South East -12 177 £40,000 - 10
North of England -68 92 £42,500 +23.19% 7
Midlands -29 66 £50,000 +17.65% 11
East of England -64 65 £37,500 +36.36% 3
North West -62 50 £42,500 +23.19% 3
Scotland -36 38 £45,000 -5.26% 1
West Midlands -38 37 £50,000 +17.65% 9
Yorkshire -53 36 £40,000 +23.08% 4
Wales +3 30 £52,500 +16.67%
East Midlands -26 29 £36,250 -6.75% 2
South West -52 17 £50,000 +17.65% 3
North East -13 6 £50,000 +25.00%
Northern Ireland -17 2 £50,000 +25.00%

For the 6 months to 1 July 2022, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 1,372 (99.71%) Analytics
2 1,359 (98.76%) Google
3 790 (57.41%) Marketing
4 521 (37.86%) Social Skills
5 495 (35.97%) SQL
6 462 (33.58%) Agile
7 433 (31.47%) Analytical Skills
8 412 (29.94%) User Experience
9 348 (25.29%) JavaScript
10 345 (25.07%) Business Intelligence
10 345 (25.07%) Adobe
11 338 (24.56%) Problem-Solving
12 330 (23.98%) Finance
13 322 (23.40%) HTML
14 309 (22.46%) CSS
15 306 (22.24%) Data Analysis
16 296 (21.51%) Visualisation
17 295 (21.44%) Digital Marketing
18 290 (21.08%) SEO
19 283 (20.57%) Degree
20 281 (20.42%) Tableau
21 272 (19.77%) A/B Testing
22 251 (18.24%) E-Commerce
23 245 (17.81%) Python
24 237 (17.22%) Web Analytics
25 221 (16.06%) Power Platform
25 221 (16.06%) Power BI
26 211 (15.33%) Data Visualisation
27 196 (14.24%) Decision-Making
28 191 (13.88%) Google Tag Manager

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 118 (8.58%) CMS
2 61 (4.43%) WordPress
3 25 (1.82%) SAS
4 24 (1.74%) Adobe Experience Manager
5 21 (1.53%) Drupal
6 20 (1.45%) Confluence
7 14 (1.02%) Apache Airflow
8 11 (0.80%) SharePoint
9 10 (0.73%) Jupyter
10 6 (0.44%) Apache Spark
10 6 (0.44%) Umbraco
11 3 (0.22%) Apache
12 2 (0.15%) Joomla!
13 1 (0.073%) Apache Solr
13 1 (0.073%) Ethereum
13 1 (0.073%) Liferay
13 1 (0.073%) nginx
13 1 (0.073%) Sitecore CMS
Applications
1 178 (12.94%) Microsoft Excel
2 71 (5.16%) Microsoft Office
3 50 (3.63%) Sketch
4 48 (3.49%) Adobe Creative Suite
5 47 (3.42%) Photoshop
6 46 (3.34%) Microsoft PowerPoint
7 30 (2.18%) InVision
7 30 (2.18%) SPSS
8 24 (1.74%) Spreadsheet
9 15 (1.09%) Adobe Premiere
9 15 (1.09%) Zeplin
10 14 (1.02%) Adobe Illustrator
10 14 (1.02%) Adobe XD
11 6 (0.44%) UserZoom
12 5 (0.36%) Adobe Captivate
12 5 (0.36%) MS Visio
13 3 (0.22%) Microsoft Project
14 2 (0.15%) Stata
15 1 (0.073%) GIMP
15 1 (0.073%) OmniGraffle
Business Applications
1 33 (2.40%) SessionCam
1 33 (2.40%) WebTrends
2 22 (1.60%) Magento
3 20 (1.45%) Shopify
4 16 (1.16%) Dynamics CRM
5 9 (0.65%) Sprinklr
6 1 (0.073%) Adobe Campaign
6 1 (0.073%) Distributed Ledger
6 1 (0.073%) SAP Hybris
Cloud Services
1 221 (16.06%) Power Platform
2 191 (13.88%) Google Tag Manager
3 174 (12.65%) GCP
4 158 (11.48%) Google Data Studio
5 154 (11.19%) Adobe Analytics
6 130 (9.45%) Azure
7 102 (7.41%) SaaS
8 94 (6.83%) AWS
9 84 (6.10%) Google Ads
10 62 (4.51%) Figma
11 56 (4.07%) Miro
12 41 (2.98%) Google Sheets
13 35 (2.54%) Salesforce Commerce Cloud
14 34 (2.47%) Amazon S3
14 34 (2.47%) Cloudflare
15 31 (2.25%) GitHub
16 29 (2.11%) Contentsquare
16 29 (2.11%) PaaS
17 28 (2.03%) Fastly
18 23 (1.67%) Cloud Computing
Communications & Networking
1 28 (2.03%) Internet
2 23 (1.67%) Broadband
2 23 (1.67%) DNS
3 19 (1.38%) Skype
4 14 (1.02%) X.25
5 7 (0.51%) HTTP
6 5 (0.36%) AMQP
6 5 (0.36%) Intranet
7 3 (0.22%) SSH
8 2 (0.15%) ATM
8 2 (0.15%) tcpdump
9 1 (0.073%) Bluetooth
9 1 (0.073%) LAN
9 1 (0.073%) SMS
9 1 (0.073%) TCP/IP
9 1 (0.073%) VPN
9 1 (0.073%) WAN
Database & Business Intelligence
1 281 (20.42%) Tableau
2 221 (16.06%) Power BI
3 132 (9.59%) BigQuery
4 99 (7.19%) Mixpanel
5 74 (5.38%) Data Warehouse
6 63 (4.58%) MySQL
7 49 (3.56%) Looker
8 35 (2.54%) Big Data
8 35 (2.54%) Data Mining
9 24 (1.74%) PostgreSQL
10 23 (1.67%) Data Lake
11 22 (1.60%) BusinessObjects
12 19 (1.38%) Relational Database
13 18 (1.31%) Elasticsearch
14 16 (1.16%) Amazon Redshift
14 16 (1.16%) Enterprise Data Warehouse
15 14 (1.02%) SQL Server
16 11 (0.80%) Azure SQL Database
16 11 (0.80%) PostHog
17 10 (0.73%) Amazon Athena
Development Applications
1 145 (10.54%) JIRA
2 88 (6.40%) Git (software)
3 17 (1.24%) GoCD
4 14 (1.02%) Visual Studio
5 9 (0.65%) Axure RP
6 8 (0.58%) webpack
7 6 (0.44%) Browser DevTools
7 6 (0.44%) Visual Website Optimizer
8 4 (0.29%) Firebug
8 4 (0.29%) gulp
8 4 (0.29%) Jenkins
9 3 (0.22%) Gatling
9 3 (0.22%) Postman
9 3 (0.22%) Selenium
9 3 (0.22%) Storybook
9 3 (0.22%) Visual Studio Code
10 2 (0.15%) Balsamiq
10 2 (0.15%) Grunt
10 2 (0.15%) Subversion
11 1 (0.073%) LoadRunner
General
1 790 (57.41%) Marketing
2 521 (37.86%) Social Skills
3 433 (31.47%) Analytical Skills
4 330 (23.98%) Finance
5 176 (12.79%) Retail
6 118 (8.58%) Advertising
7 100 (7.27%) Publishing
8 97 (7.05%) Presentation Skills
9 68 (4.94%) Inclusion and Diversity
10 64 (4.65%) Law
11 62 (4.51%) Games
12 40 (2.91%) Banking
12 40 (2.91%) Legal
13 38 (2.76%) Automotive
14 32 (2.33%) Public Sector
15 30 (2.18%) Pharmaceutical
16 21 (1.53%) Organisational Skills
17 20 (1.45%) Influencing Skills
18 19 (1.38%) Manufacturing
18 19 (1.38%) Retail Finance
Job Titles
1 463 (33.65%) Analyst
2 194 (14.10%) Data Analyst
3 167 (12.14%) Product Manager
4 142 (10.32%) Developer
5 113 (8.21%) Digital Analyst
6 87 (6.32%) Senior Analyst
7 76 (5.52%) Designer
8 63 (4.58%) Analytics Manager
9 56 (4.07%) UX Designer
10 51 (3.71%) Product Analyst
11 47 (3.42%) Senior Manager
12 43 (3.13%) Front End Developer (Client-Side Developer)
13 42 (3.05%) Digital Analytics Manager
13 42 (3.05%) Insight Manager
14 41 (2.98%) Senior Data Analyst
15 40 (2.91%) Marketing Analyst
15 40 (2.91%) Performance Analyst
16 36 (2.62%) Data Manager
17 34 (2.47%) Senior Developer
17 34 (2.47%) Web Developer
Libraries, Frameworks & Software Standards
1 322 (23.40%) HTML
2 309 (22.46%) CSS
3 123 (8.94%) React
4 54 (3.92%) Node.js
5 42 (3.05%) XML
6 38 (2.76%) HTML5
7 36 (2.62%) REST
7 36 (2.62%) Sass
8 35 (2.54%) .NET
8 35 (2.54%) CSS3
8 35 (2.54%) RESTful
9 33 (2.40%) Next.js
10 31 (2.25%) JSON
10 31 (2.25%) LESS
11 29 (2.11%) AngularJS
11 29 (2.11%) jQuery
12 20 (1.45%) GraphQL
12 20 (1.45%) Twitter Bootstrap
13 19 (1.38%) Web Services
14 17 (1.24%) Ajax
Miscellaneous
1 412 (29.94%) User Experience
2 136 (9.88%) Social Media
3 62 (4.51%) Self-Motivation
4 47 (3.42%) Marketing Technology
5 43 (3.13%) Mobile App
6 36 (2.62%) Blog
7 29 (2.11%) Digital Media
8 25 (1.82%) Management Information System
8 25 (1.82%) Photography
9 19 (1.38%) Algorithms
10 18 (1.31%) Legacy Systems
10 18 (1.31%) Mobile Banking
10 18 (1.31%) Online Banking
11 16 (1.16%) Analytical Mindset
11 16 (1.16%) Graphic Design
11 16 (1.16%) Online Games
11 16 (1.16%) Podcast
11 16 (1.16%) Sports Betting
12 15 (1.09%) Educational Technology
13 14 (1.02%) BBC
Operating Systems
1 20 (1.45%) Windows
2 12 (0.87%) Apple iOS
3 9 (0.65%) Android
4 6 (0.44%) Linux
5 5 (0.36%) Debian
6 3 (0.22%) Unix
7 2 (0.15%) CentOS
7 2 (0.15%) Ubuntu
Processes & Methodologies
1 1,372 (99.71%) Analytics
2 462 (33.58%) Agile
3 345 (25.07%) Business Intelligence
4 338 (24.56%) Problem-Solving
5 306 (22.24%) Data Analysis
6 296 (21.51%) Visualisation
7 295 (21.44%) Digital Marketing
8 290 (21.08%) SEO
9 272 (19.77%) A/B Testing
10 251 (18.24%) E-Commerce
11 237 (17.22%) Web Analytics
12 211 (15.33%) Data Visualisation
13 196 (14.24%) Decision-Making
14 175 (12.72%) Actionable Insight
15 163 (11.85%) Product Management
16 159 (11.56%) UX Design
17 158 (11.48%) Digital Analytics
18 156 (11.34%) Product Roadmap
19 147 (10.68%) Product Strategy
20 144 (10.47%) Mentoring
Programming Languages
1 495 (35.97%) SQL
2 348 (25.29%) JavaScript
3 245 (17.81%) Python
4 122 (8.87%) R
5 100 (7.27%) PHP
6 61 (4.43%) TypeScript
7 39 (2.83%) C
8 24 (1.74%) C#
9 20 (1.45%) Java
10 17 (1.24%) Ruby
11 8 (0.58%) ES6
12 7 (0.51%) Bash
12 7 (0.51%) JSX
13 5 (0.36%) Ada
13 5 (0.36%) Data Analysis Expressions (DAX)
13 5 (0.36%) VBA
14 4 (0.29%) Go
14 4 (0.29%) LookML
14 4 (0.29%) MATLAB
14 4 (0.29%) Scala
Qualifications
1 283 (20.57%) Degree
2 26 (1.89%) Computer Science Degree
3 21 (1.53%) Master's Degree
4 18 (1.31%) ITIL Certification
5 17 (1.24%) Analytics IQ
6 13 (0.94%) Numerate Degree
7 7 (0.51%) ISEB
8 6 (0.44%) SC Cleared
8 6 (0.44%) Security Cleared
9 5 (0.36%) PMI Certification
9 5 (0.36%) PMP
10 2 (0.15%) AWS Certification
10 2 (0.15%) CIPD
10 2 (0.15%) Microsoft Certification
11 1 (0.073%) DBS Check
Quality Assurance & Compliance
1 137 (9.96%) QA
2 63 (4.58%) GDPR
3 45 (3.27%) Accessibility
4 36 (2.62%) Actionable Recommendations
5 27 (1.96%) Data Quality
6 6 (0.44%) GMP
7 4 (0.29%) SLA
8 3 (0.22%) WCAG
9 1 (0.073%) PMO
System Software
1 41 (2.98%) Docker
2 2 (0.15%) Active Directory
3 1 (0.073%) Virtual Machines
Systems Management
1 21 (1.53%) Terraform
2 20 (1.45%) Kubernetes
3 12 (0.87%) yum
4 5 (0.36%) Opscode Chef
5 4 (0.29%) Grafana
6 3 (0.22%) Docker Swarm
6 3 (0.22%) Kibana
6 3 (0.22%) Kubeflow
7 1 (0.073%) Ansible
7 1 (0.073%) Bugsnag
7 1 (0.073%) Nagios
7 1 (0.073%) Prometheus
7 1 (0.073%) Single Sign-On
Vendors
1 1,359 (98.76%) Google
2 345 (25.07%) Adobe
3 144 (10.47%) Microsoft
4 93 (6.76%) Salesforce.com
5 79 (5.74%) Tealium
6 75 (5.45%) Hotjar
7 74 (5.38%) Facebook
8 46 (3.34%) Amplitude
9 43 (3.13%) Optimizely
10 37 (2.69%) DoubleClick
11 32 (2.33%) HubSpot
11 32 (2.33%) Tealeaf
12 28 (2.03%) Alteryx
13 27 (1.96%) Instagram
14 23 (1.67%) Salesforce Marketing Cloud
15 19 (1.38%) WorldPay
16 17 (1.24%) YouTube
17 15 (1.09%) Ensighten
18 14 (1.02%) Ahrefs
18 14 (1.02%) TikTok