Period
to 1 October 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 1 October 2020 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
1 Oct 2020
Same period 2019 Same period 2018
Rank 503 597 569
Rank change year-on-year +94 -28 +6
Permanent jobs citing Google Analytics 188 565 779
As % of all permanent jobs advertised in the UK 0.39% 0.40% 0.47%
As % of the Cloud Services category 0.99% 1.29% 1.91%
Number of salaries quoted 173 492 692
Median annual salary £48,000 £45,000 £40,000
Median salary % change year-on-year +6.67% +12.50% -
10th Percentile £26,875 £26,275 £25,750
90th Percentile £72,000 £67,500 £62,500
UK excluding London median annual salary £35,000 £37,500 £37,500
% change year-on-year -6.67% - +13.64%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 19,025 43,937 40,761
As % of all permanent IT jobs advertised in the UK 39.61% 31.33% 24.62%
Number of salaries quoted 15,865 35,770 33,006
Median annual salary £57,500 £55,000 £55,000
Median salary % change year-on-year +4.55% - +10.00%
10th Percentile £33,750 £30,000 £30,000
90th Percentile £95,000 £90,000 £85,000
UK excluding London median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

Salary distribution for jobs citing Google Analytics over the 6 months to 1 October 2020.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 1 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +99 178 £49,000 +8.89% 43
London +58 100 £60,000 +22.45% 15
UK excluding London +203 76 £35,000 -6.67% 34
South West +161 36 £35,000 +14.75%
Work from Home +55 22 £34,000 -43.33% 10
South East +174 20 £34,000 -6.60% 4
North of England +149 11 £32,000 -20.00% 10
North West +98 8 £32,500 -20.73% 6
Midlands +130 6 £32,500 - 12
East Midlands +87 4 £31,000 +10.71% 7
Yorkshire +139 3 £32,000 -14.67% 4
West Midlands +102 2 £32,500 -7.14% 5
East of England +121 1 £50,000 -2.44% 2
Scotland +90 1 - - 2
Wales +41 1 £54,000 +35.00% 1

For the 6 months to 1 October 2020, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 188 (100.00%) Google
1 188 (100.00%) Analytics
2 90 (47.87%) Marketing
3 65 (34.57%) SEO
4 46 (24.47%) JavaScript
5 45 (23.94%) SQL
5 45 (23.94%) HTML
6 42 (22.34%) Business Intelligence
7 40 (21.28%) Analytical Skills
8 39 (20.74%) Digital Marketing
9 34 (18.09%) CSS
10 33 (17.55%) E-Commerce
11 29 (15.43%) Agile Software Development
12 28 (14.89%) Power BI
12 28 (14.89%) Power Platform
13 27 (14.36%) Adobe
14 26 (13.83%) Python
14 26 (13.83%) Microsoft Excel
14 26 (13.83%) Web Development
15 25 (13.30%) SaaS
15 25 (13.30%) Finance
15 25 (13.30%) Digital Analytics
16 24 (12.77%) Tableau
17 23 (12.23%) Azure
18 22 (11.70%) Web Analytics
18 22 (11.70%) Data Analysis
18 22 (11.70%) Front End Development
18 22 (11.70%) Google Tag Manager
18 22 (11.70%) React
19 21 (11.17%) GCP

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (8.51%) CMS
2 3 (1.60%) Apache Spark
2 3 (1.60%) Elasticsearch
2 3 (1.60%) WordPress
3 2 (1.06%) Jadu
3 2 (1.06%) Mule
4 1 (0.53%) Adobe Experience Manager
4 1 (0.53%) Confluence
4 1 (0.53%) Drupal
Applications
1 26 (13.83%) Microsoft Excel
2 9 (4.79%) Microsoft Office
3 8 (4.26%) Microsoft PowerPoint
3 8 (4.26%) Zeplin
4 7 (3.72%) Figma
5 4 (2.13%) Adobe Creative Suite
5 4 (2.13%) Photoshop
6 3 (1.60%) Adobe Illustrator
6 3 (1.60%) Spreadsheet
7 2 (1.06%) Adobe XD
7 2 (1.06%) Sketch
8 1 (0.53%) Fireworks
8 1 (0.53%) Inkscape
8 1 (0.53%) InVision
8 1 (0.53%) Microsoft Project
Business Applications
1 9 (4.79%) Magento
2 5 (2.66%) WebTrends
3 3 (1.60%) SessionCam
4 1 (0.53%) Eloqua
4 1 (0.53%) Payment Gateway
4 1 (0.53%) Salesforce.com CRM
4 1 (0.53%) Shopify
4 1 (0.53%) Workfront
Cloud Services
1 28 (14.89%) Power Platform
2 25 (13.30%) SaaS
3 23 (12.23%) Azure
4 22 (11.70%) Google Tag Manager
5 21 (11.17%) GCP
6 18 (9.57%) Adobe Analytics
6 18 (9.57%) AWS
7 15 (7.98%) AdWords
8 7 (3.72%) Firebase
9 3 (1.60%) Asana
9 3 (1.60%) GitHub
10 2 (1.06%) BrowserStack
10 2 (1.06%) G Suite
10 2 (1.06%) Slack
10 2 (1.06%) Trello
11 1 (0.53%) Adobe Creative Cloud
11 1 (0.53%) Canva
11 1 (0.53%) Google Sheets
11 1 (0.53%) IaaS
11 1 (0.53%) PaaS
Communications & Networking
1 3 (1.60%) SMS
2 2 (1.06%) Internet
2 2 (1.06%) Intranet
2 2 (1.06%) Wi-Fi
3 1 (0.53%) DNS
3 1 (0.53%) SMTP
3 1 (0.53%) SSH
Database & Business Intelligence
1 28 (14.89%) Power BI
2 15 (7.98%) BigQuery
3 11 (5.85%) Data Warehouse
4 7 (3.72%) MySQL
4 7 (3.72%) SQL Server Integration Services
5 6 (3.19%) Looker
5 6 (3.19%) Mixpanel
6 5 (2.66%) SQL Server
7 4 (2.13%) Data Mining
8 3 (1.60%) Apache Hive
8 3 (1.60%) Hadoop
8 3 (1.60%) Relational Database
8 3 (1.60%) Snowflake Schema
8 3 (1.60%) SQL Server Analysis Services
8 3 (1.60%) Text Mining
9 2 (1.06%) Amazon Redshift
9 2 (1.06%) BusinessObjects
9 2 (1.06%) SQL Server Reporting Services
10 1 (0.53%) Microsoft Analysis Services
10 1 (0.53%) SQL Server 2014
Development Applications
1 8 (4.26%) JIRA
2 5 (2.66%) Git (software)
3 4 (2.13%) Appium
3 4 (2.13%) Postman
3 4 (2.13%) Visual Studio
3 4 (2.13%) Xcode
4 3 (1.60%) Charles Proxy
5 2 (1.06%) Android Studio
5 2 (1.06%) Jasmine
5 2 (1.06%) Karma Test Runner
5 2 (1.06%) Selenium
5 2 (1.06%) SpecFlow
5 2 (1.06%) Visual Studio Code
5 2 (1.06%) Visual Website Optimizer
5 2 (1.06%) WebDriver
6 1 (0.53%) GitLab
6 1 (0.53%) SQL Server Management Studio (SSMS)
6 1 (0.53%) webpack
General
1 90 (47.87%) Marketing
2 25 (13.30%) Finance
3 20 (10.64%) Advertising
4 16 (8.51%) Retail
5 9 (4.79%) Manufacturing
6 7 (3.72%) Law
7 6 (3.19%) Public Sector
8 4 (2.13%) Brand Awareness
8 4 (2.13%) Telecoms
9 3 (1.60%) Electronics
10 2 (1.06%) Games
10 2 (1.06%) Multimedia
10 2 (1.06%) Police
10 2 (1.06%) Publishing
11 1 (0.53%) Banking
11 1 (0.53%) Legal
Job Titles
1 53 (28.19%) Analyst
2 37 (19.68%) Developer
3 24 (12.77%) Front End Developer (Client-Side Developer)
4 18 (9.57%) Digital Analyst
5 16 (8.51%) SEO Executive
6 13 (6.91%) Data Analyst
6 13 (6.91%) Senior Analyst
7 11 (5.85%) Google Analytics Analyst
8 10 (5.32%) Web Analyst
9 9 (4.79%) Data Engineer
9 9 (4.79%) Performance Analyst
10 8 (4.26%) Marketing Manager
10 8 (4.26%) SQL Analyst
11 7 (3.72%) Business Intelligence Analyst
11 7 (3.72%) Cloud Engineer
11 7 (3.72%) Digital Analytics Analyst
12 6 (3.19%) Designer
12 6 (3.19%) E-Commerce Manager
12 6 (3.19%) Senior Performance Analyst
13 5 (2.66%) Consultant
Libraries, Frameworks & Software Standards
1 45 (23.94%) HTML
2 34 (18.09%) CSS
3 22 (11.70%) React
4 13 (6.91%) HTML5
4 13 (6.91%) Node.js
5 12 (6.38%) Twitter Bootstrap
6 10 (5.32%) AngularJS
6 10 (5.32%) Sass
7 9 (4.79%) jQuery
8 8 (4.26%) REST
9 7 (3.72%) Semantic HTML
9 7 (3.72%) Vue.js
10 6 (3.19%) LAMP
10 6 (3.19%) Web Services
11 5 (2.66%) GraphQL
11 5 (2.66%) Redux
12 4 (2.13%) .NET
13 3 (1.60%) Regular Expression
14 2 (1.06%) .NET Core
14 2 (1.06%) XML
Miscellaneous
1 40 (21.28%) Analytical Skills
2 20 (10.64%) User Experience
3 18 (9.57%) Social Media
4 16 (8.51%) Algorithms
5 7 (3.72%) Mobile App
6 6 (3.19%) Blog
7 5 (2.66%) Marketing Technology
8 4 (2.13%) Analytical Mindset
8 4 (2.13%) Self-Motivation
9 3 (1.60%) Graphic Design
9 3 (1.60%) Social Network
9 3 (1.60%) Virtual Team
10 2 (1.06%) Digital Media
10 2 (1.06%) Management Information System
10 2 (1.06%) Photography
10 2 (1.06%) Video Conferencing
10 2 (1.06%) Video Editing
11 1 (0.53%) BBC
11 1 (0.53%) Smartphone
11 1 (0.53%) STB
Operating Systems
1 10 (5.32%) Android
1 10 (5.32%) Apple iOS
2 5 (2.66%) Windows
3 3 (1.60%) Linux
4 1 (0.53%) Mac OS
Processes & Methodologies
1 188 (100.00%) Analytics
2 65 (34.57%) SEO
3 42 (22.34%) Business Intelligence
4 39 (20.74%) Digital Marketing
5 33 (17.55%) E-Commerce
6 29 (15.43%) Agile Software Development
7 26 (13.83%) Web Development
8 25 (13.30%) Digital Analytics
9 22 (11.70%) Data Analysis
9 22 (11.70%) Front End Development
9 22 (11.70%) Web Analytics
10 21 (11.17%) Conversion Rate Optimisation
11 20 (10.64%) CRM
12 19 (10.11%) Mathematics
12 19 (10.11%) Visualisation
13 18 (9.57%) DevOps
13 18 (9.57%) Pay per click
13 18 (9.57%) Scrum
14 16 (8.51%) Lead Generation
15 15 (7.98%) A/B Testing
Programming Languages
1 46 (24.47%) JavaScript
2 45 (23.94%) SQL
3 26 (13.83%) Python
4 13 (6.91%) Java
5 9 (4.79%) R
6 8 (4.26%) PHP
7 7 (3.72%) ES6
8 6 (3.19%) TypeScript
9 4 (2.13%) C
10 3 (1.60%) C++
11 2 (1.06%) C#
12 1 (0.53%) T-SQL
Qualifications
1 19 (10.11%) Degree
2 1 (0.53%) Analytics IQ
2 1 (0.53%) ISTQB
2 1 (0.53%) SAFe Agilist
2 1 (0.53%) SC Cleared
2 1 (0.53%) Security Cleared
Quality Assurance & Compliance
1 8 (4.26%) QA
2 4 (2.13%) Data Quality
3 3 (1.60%) GDPR
4 1 (0.53%) NCSC
4 1 (0.53%) PCI DSS
4 1 (0.53%) SLA
System Software
1 6 (3.19%) Docker
Systems Management
1 4 (2.13%) Kibana
2 1 (0.53%) Kubernetes
Vendors
1 188 (100.00%) Google
2 27 (14.36%) Adobe
3 24 (12.77%) Tableau
4 9 (4.79%) Facebook
4 9 (4.79%) Twitter
5 7 (3.72%) DoubleClick
6 6 (3.19%) Microsoft
6 6 (3.19%) Salesforce.com
7 5 (2.66%) HubSpot
7 5 (2.66%) Screaming Frog
8 4 (2.13%) Amplitude
8 4 (2.13%) Salesforce Marketing Cloud
8 4 (2.13%) Tealium
9 3 (1.60%) Coremetrics
9 3 (1.60%) Crimson Hexagon
9 3 (1.60%) Instagram
9 3 (1.60%) Optimizely
9 3 (1.60%) Oracle
9 3 (1.60%) SAP
9 3 (1.60%) Sitecore