Period
to 14 December 2019

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 14 December 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
14 Dec 2019
Same period 2018 Same period 2017
Rank 570 586 532
Rank change year-on-year +16 -54 +20
Permanent jobs citing Google Analytics 553 687 937
As % of all permanent IT jobs advertised in the UK 0.42% 0.43% 0.52%
As % of the Cloud Services category 1.27% 1.68% 2.59%
Number of salaries quoted 459 580 765
UK median annual salary £45,000 £40,000 £38,500
Median salary % change year-on-year +12.50% +3.90% +2.67%
10th Percentile £27,500 £26,250 £25,500
90th Percentile £67,500 £67,500 £62,500
UK excluding London median annual salary £40,000 £37,700 £35,000
% change year-on-year +6.10% +7.71% +2.94%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 43,549 40,899 36,132
As % of all permanent IT jobs advertised in the UK 33.01% 25.68% 20.11%
Number of salaries quoted 35,490 32,721 29,797
UK median annual salary £55,000 £55,000 £51,000
Median salary % change year-on-year - +7.84% +2.00%
10th Percentile £30,000 £30,000 £27,500
90th Percentile £90,000 £85,000 £80,000
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 14 December 2019.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 14 December 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 524 £45,000 +12.50% 112
London +67 337 £50,000 +11.11% 52
UK excluding London -31 212 £40,000 +6.10% 65
South East +16 95 £40,000 - 14
South West +12 28 £35,000 - 8
North of England -14 27 £42,500 +13.33% 26
North West +12 19 £41,250 -2.94% 13
East of England +34 18 £60,000 +41.18% 3
Midlands +8 17 £32,500 +8.33% 9
Wales +10 16 £47,500 +11.76% 1
West Midlands +18 11 £35,000 +16.67% 7
Scotland +36 10 £30,000 -14.29% 4
Yorkshire -3 8 £42,500 +21.43% 10
East Midlands +4 6 £30,250 +10.00% 2
Northern Ireland - 1 £60,000 -

For the 6 months to 14 December 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 548 (99.10%) Google
1 548 (99.10%) Analytics
2 276 (49.91%) Marketing
3 145 (26.22%) SQL
4 141 (25.50%) JavaScript
5 140 (25.32%) Analytical Skills
6 127 (22.97%) SEO
7 125 (22.60%) HTML
8 121 (21.88%) Adobe
9 118 (21.34%) Agile Software Development
9 118 (21.34%) User Experience
10 112 (20.25%) CSS
11 100 (18.08%) E-Commerce
12 99 (17.90%) Digital Marketing
13 96 (17.36%) Business Intelligence
14 82 (14.83%) Microsoft Excel
15 79 (14.29%) Adobe Analytics
16 78 (14.10%) Python
17 73 (13.20%) A/B Testing
18 70 (12.66%) Social Media
19 69 (12.48%) Finance
19 69 (12.48%) Problem-Solving
20 68 (12.30%) Tableau
21 66 (11.93%) Web Analytics
22 65 (11.75%) Degree
23 63 (11.39%) Power BI
23 63 (11.39%) Power Platform
24 62 (11.21%) Visualisation
25 61 (11.03%) Retail
26 60 (10.85%) Advertising

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 54 (9.76%) CMS
2 40 (7.23%) WordPress
3 13 (2.35%) Elasticsearch
3 13 (2.35%) SharePoint
4 9 (1.63%) Drupal
5 8 (1.45%) SAS
6 6 (1.08%) Confluence
6 6 (1.08%) Sitefinity
7 5 (0.90%) Adobe Experience Manager
7 5 (0.90%) Apache
7 5 (0.90%) Apache Spark
7 5 (0.90%) Sitecore CMS
8 4 (0.72%) EPiServer
9 3 (0.54%) Apache Airflow
9 3 (0.54%) Apache Solr
9 3 (0.54%) Joomla!
10 2 (0.36%) Mule
10 2 (0.36%) SugarCRM
10 2 (0.36%) Umbraco
11 1 (0.18%) WebSphere
Applications
1 82 (14.83%) Microsoft Excel
2 26 (4.70%) Microsoft Office
3 18 (3.25%) InVision
4 17 (3.07%) Microsoft PowerPoint
4 17 (3.07%) Sketch
5 14 (2.53%) Photoshop
6 8 (1.45%) Adobe Illustrator
7 7 (1.27%) Adobe Premiere
8 6 (1.08%) SPSS
9 5 (0.90%) Adobe Creative Suite
9 5 (0.90%) Zeplin
10 2 (0.36%) Adobe XD
10 2 (0.36%) Figma
11 1 (0.18%) InDesign
11 1 (0.18%) Spreadsheet
Business Applications
1 12 (2.17%) Magento
2 11 (1.99%) WebTrends
3 8 (1.45%) Adobe Campaign
4 7 (1.27%) SessionCam
5 6 (1.08%) Dynamics CRM
6 5 (0.90%) Payment Gateway
6 5 (0.90%) SAP Hybris
7 3 (0.54%) Eloqua
7 3 (0.54%) Shopify
8 2 (0.36%) Salesforce.com CRM
8 2 (0.36%) Social Studio
9 1 (0.18%) Data Workbench
Cloud Services
1 79 (14.29%) Adobe Analytics
2 63 (11.39%) Power Platform
3 50 (9.04%) AWS
4 46 (8.32%) AdWords
5 44 (7.96%) Google Tag Manager
6 31 (5.61%) GCP
7 27 (4.88%) SaaS
8 19 (3.44%) Azure
9 14 (2.53%) Cloud Computing
10 12 (2.17%) GitHub
11 10 (1.81%) Office 365
12 8 (1.45%) Amazon S3
13 6 (1.08%) Adobe Creative Cloud
13 6 (1.08%) Amazon EC2
13 6 (1.08%) Firebase
13 6 (1.08%) G Suite
14 5 (0.90%) Amazon CloudWatch
14 5 (0.90%) CloudFront
14 5 (0.90%) Google Sheets
14 5 (0.90%) Route 53
Communications & Networking
1 6 (1.08%) SSL
2 4 (0.72%) Internet
2 4 (0.72%) Intranet
3 3 (0.54%) Extranet
3 3 (0.54%) HTTP
4 2 (0.36%) FTP
5 1 (0.18%) Wi-Fi
Database & Business Intelligence
1 63 (11.39%) Power BI
2 53 (9.58%) Data Warehouse
3 24 (4.34%) MySQL
4 21 (3.80%) Looker
5 20 (3.62%) BigQuery
6 16 (2.89%) Big Data
7 12 (2.17%) Amazon Redshift
7 12 (2.17%) QlikView
7 12 (2.17%) SQL Server
8 10 (1.81%) NoSQL
9 9 (1.63%) Data Mining
9 9 (1.63%) SQL Server Integration Services
10 8 (1.45%) PostgreSQL
11 6 (1.08%) MongoDB
12 5 (0.90%) Hadoop
12 5 (0.90%) Mixpanel
12 5 (0.90%) Redis
12 5 (0.90%) Snowflake Schema
12 5 (0.90%) SQL Server Analysis Services
13 3 (0.54%) MS Access
Development Applications
1 25 (4.52%) Git (software)
2 21 (3.80%) JIRA
3 12 (2.17%) Jasmine
4 6 (1.08%) Visual Studio
5 5 (0.90%) Subversion
6 4 (0.72%) Jenkins
6 4 (0.72%) PostCSS
6 4 (0.72%) Team Foundation Server
6 4 (0.72%) Visual Website Optimizer
7 3 (0.54%) Axure RP
7 3 (0.54%) CircleCI
7 3 (0.54%) Mocha
8 2 (0.36%) Bitbucket
8 2 (0.36%) Crashlytics
9 1 (0.18%) Android Studio
9 1 (0.18%) Appium
9 1 (0.18%) Bower
9 1 (0.18%) Charles Proxy
9 1 (0.18%) Grunt
9 1 (0.18%) SoapUI
General
1 276 (49.91%) Marketing
2 69 (12.48%) Finance
3 61 (11.03%) Retail
4 60 (10.85%) Advertising
5 25 (4.52%) Publishing
6 18 (3.25%) Police
7 17 (3.07%) Banking
7 17 (3.07%) Games
8 13 (2.35%) Brand Awareness
9 7 (1.27%) Back Office
10 6 (1.08%) Manufacturing
11 5 (0.90%) Automotive
12 4 (0.72%) Telecoms
13 3 (0.54%) German Language
14 1 (0.18%) Billing
14 1 (0.18%) French Language
14 1 (0.18%) Law
14 1 (0.18%) Public Sector
Job Titles
1 155 (28.03%) Analyst
2 83 (15.01%) Developer
3 47 (8.50%) Data Analyst
4 40 (7.23%) Marketing Manager
5 37 (6.69%) Digital Analyst
6 34 (6.15%) Web Analyst
7 32 (5.79%) Designer
8 25 (4.52%) Analytics Manager
8 25 (4.52%) Product Manager
8 25 (4.52%) Senior Analyst
9 23 (4.16%) Consultant
9 23 (4.16%) Front End Developer (Client-Side Developer)
9 23 (4.16%) Junior
10 18 (3.25%) Data Engineer
10 18 (3.25%) Junior Analyst
11 17 (3.07%) Insight Analyst
11 17 (3.07%) Marketing Executive
11 17 (3.07%) UX Designer
12 15 (2.71%) Data Scientist
13 14 (2.53%) Cloud Engineer
Libraries, Frameworks & Software Standards
1 125 (22.60%) HTML
2 112 (20.25%) CSS
3 45 (8.14%) jQuery
4 30 (5.42%) JSON
5 25 (4.52%) Sass
6 21 (3.80%) AngularJS
7 18 (3.25%) HTML5
8 16 (2.89%) Web Services
9 14 (2.53%) CSS3
9 14 (2.53%) DOM
10 13 (2.35%) React
11 12 (2.17%) .NET
11 12 (2.17%) RxJS
12 11 (1.99%) Laravel
13 10 (1.81%) NgRx
14 9 (1.63%) XML
15 8 (1.45%) Google Maps API
15 8 (1.45%) Twitter Bootstrap
16 7 (1.27%) LESS
16 7 (1.27%) REST
Miscellaneous
1 140 (25.32%) Analytical Skills
2 118 (21.34%) User Experience
3 70 (12.66%) Social Media
4 43 (7.78%) Mobile App
5 24 (4.34%) Digital Media
6 19 (3.44%) Marketing Technology
6 19 (3.44%) Self-Motivation
7 15 (2.71%) Algorithms
8 14 (2.53%) Analytical Mindset
9 13 (2.35%) Enterprise Software
10 12 (2.17%) Blog
11 10 (1.81%) FMCG
12 6 (1.08%) BBC
12 6 (1.08%) Management Information System
12 6 (1.08%) Smartphone
13 5 (0.90%) Social Network
14 3 (0.54%) Greenfield Project
14 3 (0.54%) Photography
14 3 (0.54%) Taxonomies
14 3 (0.54%) Virtual Team
Operating Systems
1 22 (3.98%) Android
2 21 (3.80%) Apple iOS
3 11 (1.99%) Linux
4 8 (1.45%) Windows
5 1 (0.18%) Unix
5 1 (0.18%) Windows 10
Processes & Methodologies
1 548 (99.10%) Analytics
2 127 (22.97%) SEO
3 118 (21.34%) Agile Software Development
4 100 (18.08%) E-Commerce
5 99 (17.90%) Digital Marketing
6 96 (17.36%) Business Intelligence
7 73 (13.20%) A/B Testing
8 69 (12.48%) Problem-Solving
9 66 (11.93%) Web Analytics
10 62 (11.21%) Visualisation
11 60 (10.85%) Digital Analytics
12 58 (10.49%) Decision-Making
13 56 (10.13%) Data Analysis
14 55 (9.95%) B2B
14 55 (9.95%) CRM
15 52 (9.40%) Pay per click
16 50 (9.04%) Actionable Insight
17 49 (8.86%) Web Development
18 48 (8.68%) Tag Management
19 47 (8.50%) Front End Development
Programming Languages
1 145 (26.22%) SQL
2 141 (25.50%) JavaScript
3 78 (14.10%) Python
4 57 (10.31%) R
5 47 (8.50%) PHP
6 14 (2.53%) ES6
7 12 (2.17%) Java
8 5 (0.90%) Scala
9 4 (0.72%) C
9 4 (0.72%) C#
10 3 (0.54%) C++
10 3 (0.54%) Data Analysis Expressions (DAX)
10 3 (0.54%) Groovy
10 3 (0.54%) Kotlin
10 3 (0.54%) MATLAB
10 3 (0.54%) Ruby
11 2 (0.36%) Apple Swift
11 2 (0.36%) Go
11 2 (0.36%) VBA
12 1 (0.18%) VB
Qualifications
1 65 (11.75%) Degree
2 11 (1.99%) Computer Science Degree
3 10 (1.81%) Numerate Degree
4 6 (1.08%) Analytics IQ
5 5 (0.90%) Master's Degree
6 3 (0.54%) PhD
7 2 (0.36%) DBS Check
8 1 (0.18%) AWS Certification
Quality Assurance & Compliance
1 43 (7.78%) QA
2 19 (3.44%) Data Quality
3 13 (2.35%) GDPR
4 4 (0.72%) Actionable Recommendations
5 1 (0.18%) SLA
System Software
1 13 (2.35%) Docker
Systems Management
1 10 (1.81%) Matomo
2 4 (0.72%) Ansible
2 4 (0.72%) cPanel
2 4 (0.72%) Terraform
3 3 (0.54%) Docker Swarm
3 3 (0.54%) Kubernetes
4 1 (0.18%) Opscode Chef
4 1 (0.18%) Pingdom
4 1 (0.18%) Puppet
Vendors
1 548 (99.10%) Google
2 121 (21.88%) Adobe
3 68 (12.30%) Tableau
4 52 (9.40%) Salesforce.com
5 44 (7.96%) Facebook
6 41 (7.41%) Microsoft
7 35 (6.33%) Tealium
8 23 (4.16%) Hotjar
9 22 (3.98%) Twitter
10 21 (3.80%) Ensighten
10 21 (3.80%) Optimizely
11 17 (3.07%) Marketo
12 15 (2.71%) Pardot
13 13 (2.35%) HubSpot
14 12 (2.17%) Instagram
15 11 (1.99%) IBM
16 10 (1.81%) Screaming Frog
17 9 (1.63%) SAP
18 8 (1.45%) DeepCrawl
18 8 (1.45%) hybris