Period
to 17 January 2019

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 17 January 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
17 Jan 2019
Same period 2018 Same period 2017
Rank 580 519 538
Rank change year-on-year -61 +19 -25
Permanent jobs citing Google Analytics 645 904 860
As % of all permanent IT jobs advertised in the UK 0.43% 0.52% 0.48%
As % of the Cloud Services category 1.71% 2.62% 3.56%
Number of salaries quoted 551 736 683
UK median annual salary £42,500 £38,500 £40,000
Median salary % change year-on-year +10.39% -3.75% +6.67%
10th Percentile £26,750 £26,000 £25,750
90th Percentile £65,000 £61,250 £60,000
UK excluding London median annual salary £40,000 £35,000 £35,000
% change year-on-year +14.29% - +1.45%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 37,618 34,452 24,163
As % of all permanent IT jobs advertised in the UK 24.89% 19.89% 13.59%
Number of salaries quoted 30,001 28,504 20,219
UK median annual salary £55,000 £52,500 £50,500
Median salary % change year-on-year +4.76% +3.96% +1.00%
10th Percentile £30,000 £27,750 £28,250
90th Percentile £86,250 £81,250 £80,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +3.45%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 17 January 2019.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 17 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -55 612 £42,500 +10.39% 196
UK excluding London -50 317 £40,000 +14.29% 112
London -51 315 £44,500 +4.71% 93
South East +1 111 £40,000 -5.88% 21
North of England -8 89 £35,750 +2.14% 42
Yorkshire +7 48 £35,000 - 13
North West +4 41 £42,000 +20.00% 28
East of England +6 39 £43,750 +45.83% 9
South West +22 33 £35,000 +20.69% 14
Midlands -27 25 £27,500 -8.33% 17
East Midlands -9 14 £27,500 -21.43% 8
Scotland +4 13 £37,500 -16.67% 6
West Midlands +4 11 £27,500 -8.33% 9
Wales +17 7 £42,500 -52.78% 3

For the 6 months to 17 January 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 642 (99.53%) Analytics
2 636 (98.60%) Google
3 319 (49.46%) Marketing
4 197 (30.54%) SQL
5 184 (28.53%) HTML
6 182 (28.22%) User Experience
7 170 (26.36%) SEO
8 161 (24.96%) E-Commerce
9 155 (24.03%) JavaScript
10 153 (23.72%) Agile Software Development
11 151 (23.41%) Analytical Skills
12 141 (21.86%) CSS
13 126 (19.53%) Adobe
14 124 (19.22%) Digital Marketing
15 103 (15.97%) Degree
16 93 (14.42%) AdWords
17 83 (12.87%) Tableau
18 82 (12.71%) Web Analytics
19 81 (12.56%) CMS
19 81 (12.56%) Business Intelligence
20 78 (12.09%) Microsoft
20 78 (12.09%) Visualisation
21 77 (11.94%) Social Media
21 77 (11.94%) CRM
22 76 (11.78%) Pay per click
23 75 (11.63%) Microsoft Excel
23 75 (11.63%) Python
24 73 (11.32%) Google Tag Manager
25 66 (10.23%) Web Development
26 61 (9.46%) Adobe Analytics

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 81 (12.56%) CMS
2 32 (4.96%) WordPress
3 25 (3.88%) SAS
4 22 (3.41%) EPiServer
5 17 (2.64%) IIS
6 12 (1.86%) Apache
6 12 (1.86%) Marvel
6 12 (1.86%) SharePoint
7 11 (1.71%) Sitecore CMS
8 9 (1.40%) Drupal
9 8 (1.24%) Adobe Experience Manager
10 6 (0.93%) Umbraco
11 5 (0.78%) Elasticsearch
12 4 (0.62%) Apache Spark
12 4 (0.62%) nginx
13 3 (0.47%) Facebook Platform
13 3 (0.47%) Sitefinity
13 3 (0.47%) Tomcat
14 2 (0.31%) Mule
14 2 (0.31%) WebSphere
Applications
1 75 (11.63%) Microsoft Excel
2 44 (6.82%) Photoshop
3 23 (3.57%) InVision
3 23 (3.57%) Microsoft PowerPoint
4 19 (2.95%) Adobe Illustrator
5 17 (2.64%) Microsoft Office
6 7 (1.09%) SPSS
7 6 (0.93%) Adobe Creative Suite
8 3 (0.47%) InDesign
8 3 (0.47%) Spreadsheet
9 2 (0.31%) UXPin
10 1 (0.16%) Fireworks
10 1 (0.16%) Flinto
Business Applications
1 22 (3.41%) WebTrends
2 8 (1.24%) FastStats
2 8 (1.24%) Unica
3 7 (1.09%) Salesforce.com CRM
4 6 (0.93%) SAP Hybris
5 5 (0.78%) Magento
5 5 (0.78%) Shopify
6 4 (0.62%) Abakus
6 4 (0.62%) Adobe Campaign
7 3 (0.47%) Eloqua
7 3 (0.47%) NetSuite
7 3 (0.47%) Payment Gateway
8 2 (0.31%) Dynamics CRM
9 1 (0.16%) Raiser's Edge
9 1 (0.16%) SAP ERP
9 1 (0.16%) SessionCam
Cloud Services
1 93 (14.42%) AdWords
2 73 (11.32%) Google Tag Manager
3 61 (9.46%) Adobe Analytics
4 49 (7.60%) Amazon AWS
5 28 (4.34%) Google Cloud Platform
6 26 (4.03%) Microsoft Azure
7 19 (2.95%) SaaS
8 16 (2.48%) MailChimp
9 8 (1.24%) Firebase
10 7 (1.09%) Salesforce Sales Cloud
11 5 (0.78%) AWS CloudFormation
12 4 (0.62%) Google Attribution 360
12 4 (0.62%) npm
13 3 (0.47%) Adobe Creative Cloud
13 3 (0.47%) Amazon S3
13 3 (0.47%) NuGet
14 1 (0.16%) Amazon EC2
14 1 (0.16%) Basecamp
14 1 (0.16%) GitHub
14 1 (0.16%) Trello
Communications & Networking
1 10 (1.55%) Internet
2 7 (1.09%) DNS
2 7 (1.09%) Firewall
3 5 (0.78%) PPP
4 3 (0.47%) HTTP
4 3 (0.47%) HTTPS
4 3 (0.47%) SSL
5 2 (0.31%) Intranet
5 2 (0.31%) SMS
6 1 (0.16%) SAN
Database & Business Intelligence
1 48 (7.44%) Power BI
2 43 (6.67%) SQL Server
3 41 (6.36%) MySQL
4 28 (4.34%) Data Mining
5 27 (4.19%) Hadoop
6 24 (3.72%) Apache Hive
7 22 (3.41%) BigQuery
7 22 (3.41%) Spotfire
8 20 (3.10%) QlikView
9 18 (2.79%) NoSQL
9 18 (2.79%) Relational Database
10 16 (2.48%) Data Warehouse
11 15 (2.33%) Mixpanel
12 14 (2.17%) Big Data
13 12 (1.86%) SQL Server 2016
14 10 (1.55%) Qlik Sense
15 9 (1.40%) Amazon Redshift
15 9 (1.40%) BusinessObjects
16 8 (1.24%) SQL Server Integration Services
16 8 (1.24%) SQL Server Reporting Services
Development Applications
1 56 (8.68%) Git (software)
2 53 (8.22%) JIRA
3 24 (3.72%) Visual Website Optimizer
4 23 (3.57%) Subversion
5 14 (2.17%) Visual Studio
6 13 (2.02%) Balsamiq Mockups
7 12 (1.86%) webpack
8 11 (1.71%) Axure RP
9 9 (1.40%) Jenkins
10 7 (1.09%) Bitbucket
11 6 (0.93%) Selenium
12 5 (0.78%) Firebug
12 5 (0.78%) GitLab
13 4 (0.62%) Dreamweaver
13 4 (0.62%) Grunt
13 4 (0.62%) gulp
13 4 (0.62%) HP UFT
14 3 (0.47%) Octopus Deploy
14 3 (0.47%) Sonatype Nexus
14 3 (0.47%) Visual Studio Code
General
1 319 (49.46%) Marketing
2 56 (8.68%) Retail
3 52 (8.06%) Advertising
4 38 (5.89%) Finance
5 18 (2.79%) Publishing
6 14 (2.17%) Games
7 8 (1.24%) Manufacturing
8 7 (1.09%) Banking
9 6 (0.93%) Brand Awareness
9 6 (0.93%) Telecoms
10 5 (0.78%) Multimedia
11 4 (0.62%) Automotive
12 3 (0.47%) Back Office
12 3 (0.47%) Law
12 3 (0.47%) Local Government
12 3 (0.47%) Pharmaceutical
13 2 (0.31%) Investment Banking
14 1 (0.16%) Digital Economy
14 1 (0.16%) iGaming
14 1 (0.16%) Spanish Language
Job Titles
1 172 (26.67%) Analyst
2 97 (15.04%) Developer
3 71 (11.01%) Digital Analyst
4 44 (6.82%) Data Analyst
5 36 (5.58%) Product Manager
6 35 (5.43%) Web Analyst
7 33 (5.12%) Designer
7 33 (5.12%) Marketing Manager
8 31 (4.81%) UX Designer
9 28 (4.34%) Senior Analyst
10 25 (3.88%) Front End Developer (Client-Side Developer)
11 24 (3.72%) Data Scientist
12 22 (3.41%) Analytics Manager
13 17 (2.64%) Google Analytics Analyst
13 17 (2.64%) Insight Analyst
14 16 (2.48%) Digital Analytics Analyst
14 16 (2.48%) Digital Executive
14 16 (2.48%) Senior Developer
15 15 (2.33%) Marketing Executive
16 14 (2.17%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 184 (28.53%) HTML
2 141 (21.86%) CSS
3 54 (8.37%) jQuery
4 53 (8.22%) HTML5
5 46 (7.13%) .NET
6 43 (6.67%) CSS3
7 28 (4.34%) Web Services
8 27 (4.19%) Node.js
9 24 (3.72%) JSON
10 22 (3.41%) React
11 21 (3.26%) Twitter Bootstrap
12 20 (3.10%) .NET Framework
13 18 (2.79%) ASP.NET
14 17 (2.64%) Vue.js
14 17 (2.64%) XML
15 15 (2.33%) AngularJS
16 11 (1.71%) LESS
17 9 (1.40%) ASP.NET MVC
17 9 (1.40%) Sass
17 9 (1.40%) XHTML
Miscellaneous
1 182 (28.22%) User Experience
2 151 (23.41%) Analytical Skills
3 77 (11.94%) Social Media
4 24 (3.72%) Algorithms
4 24 (3.72%) Self-Motivation
5 21 (3.26%) Mobile App
6 17 (2.64%) Marketing Technology
7 14 (2.17%) Social Network
8 11 (1.71%) Blog
9 10 (1.55%) Virtual Team
10 8 (1.24%) Greenfield Project
11 7 (1.09%) Data Protection Act
12 6 (0.93%) Digital Media
12 6 (0.93%) Fintech
13 5 (0.78%) Credit Risk
13 5 (0.78%) Life Science
14 4 (0.62%) Contract for Difference
14 4 (0.62%) Data Structures
14 4 (0.62%) Enterprise Software
14 4 (0.62%) Spread Betting
Operating Systems
1 34 (5.27%) Android
2 26 (4.03%) Apple iOS
3 24 (3.72%) Linux
4 14 (2.17%) Windows
5 13 (2.02%) Unix
6 7 (1.09%) Windows NT
7 1 (0.16%) Mac OS X
7 1 (0.16%) Windows Phone
Processes & Methodologies
1 642 (99.53%) Analytics
2 170 (26.36%) SEO
3 161 (24.96%) E-Commerce
4 153 (23.72%) Agile Software Development
5 124 (19.22%) Digital Marketing
6 82 (12.71%) Web Analytics
7 81 (12.56%) Business Intelligence
8 78 (12.09%) Visualisation
9 77 (11.94%) CRM
10 76 (11.78%) Pay per click
11 66 (10.23%) Web Development
12 60 (9.30%) Data Visualisation
13 58 (8.99%) Digital Analytics
14 55 (8.53%) Content Management
14 55 (8.53%) Decision-Making
15 52 (8.06%) A/B Testing
15 52 (8.06%) Data Analysis
16 51 (7.91%) Problem-Solving
17 47 (7.29%) Data Science
18 45 (6.98%) Project Management
Programming Languages
1 197 (30.54%) SQL
2 155 (24.03%) JavaScript
3 75 (11.63%) Python
4 56 (8.68%) R
5 53 (8.22%) PHP
6 41 (6.36%) C#
6 41 (6.36%) Java
7 23 (3.57%) C++
7 23 (3.57%) Delphi
8 22 (3.41%) T-SQL
9 12 (1.86%) PHP 5
10 7 (1.09%) VB
11 6 (0.93%) Apple Swift
11 6 (0.93%) C
11 6 (0.93%) TypeScript
12 5 (0.78%) VBA
13 3 (0.47%) Natural
13 3 (0.47%) Objective-C
13 3 (0.47%) RPG
13 3 (0.47%) VB.NET
Qualifications
1 103 (15.97%) Degree
2 18 (2.79%) Master's Degree
3 8 (1.24%) Numerate Degree
4 7 (1.09%) Analytics IQ
5 6 (0.93%) Computer Science Degree
6 2 (0.31%) ISTQB
6 2 (0.31%) ISTQB Foundation Certification
6 2 (0.31%) MBA
6 2 (0.31%) PMI Certification
7 1 (0.16%) PhD
Quality Assurance & Compliance
1 34 (5.27%) QA
2 22 (3.41%) GDPR
3 7 (1.09%) Data Quality
4 4 (0.62%) Actionable Recommendations
4 4 (0.62%) SLA
5 3 (0.47%) ISO/IEC 27001
System Software
1 8 (1.24%) Docker
2 2 (0.31%) Active Directory
Systems Management
1 4 (0.62%) HP ALM
1 4 (0.62%) HP Quality Center
2 2 (0.31%) Ambari
3 1 (0.16%) Ansible
3 1 (0.16%) Capistrano
Vendors
1 636 (98.60%) Google
2 126 (19.53%) Adobe
3 83 (12.87%) Tableau
4 78 (12.09%) Microsoft
5 43 (6.67%) Facebook
6 39 (6.05%) Optimizely
6 39 (6.05%) Salesforce.com
7 23 (3.57%) IBM
8 22 (3.41%) Twitter
9 21 (3.26%) Hotjar
10 20 (3.10%) Tealium
11 18 (2.79%) Oracle
12 17 (2.64%) Maxymiser
12 17 (2.64%) Zend
13 14 (2.17%) hybris
13 14 (2.17%) Sitecore
14 12 (1.86%) SAP
15 11 (1.71%) DoubleClick
15 11 (1.71%) Salesforce Marketing Cloud
16 10 (1.55%) HubSpot