Period
to 18 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 525 540 485
Rank change year-on-year +15 -55 0
Permanent jobs citing Google Analytics 898 914 1276
As % of all permanent IT jobs advertised in the UK 0.50% 0.48% 0.58%
As % of the Cloud Services category 2.68% 3.69% 6.27%
Number of salaries quoted 744 750 1054
UK median annual salary £40,000 £37,500 £37,500
Median salary % change year-on-year +6.67% - +7.14%
10th Percentile £25,500 £25,500 £22,500
90th Percentile £62,500 £60,000 £57,500
UK excluding London median annual salary £32,500 £32,500 £33,250
% change year-on-year - -2.26% +2.31%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 33555 24751 20363
As % of all permanent IT jobs advertised in the UK 18.75% 13.03% 9.30%
Number of salaries quoted 27617 20846 16896
UK median annual salary £51,500 £50,000 £49,000
Median salary % change year-on-year +3.00% +2.04% +3.16%
10th Percentile £27,500 £28,250 £27,500
90th Percentile £80,000 £80,000 £77,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% +4.94%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 18 November 2017.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 873 £40,000 +6.67% 57
London +51 464 £45,000 -5.26% 27
UK excluding London -9 424 £32,500 - 34
South East +1 134 £35,800 -4.53% 10
North of England -11 115 £36,250 +11.54% 11
Midlands +13 86 £30,000 - 4
Yorkshire +67 66 £37,500 -3.23% 4
East of England +22 56 £30,000 - 4
West Midlands -1 50 £31,000 +11.71% 3
North West -58 49 £35,000 +7.69% 7
East Midlands +48 39 £32,500 -7.14% 1
South West -44 20 £33,750 +17.39% 1
Scotland -9 9 £45,000 +12.50% 3
Wales +22 5 £37,500 +74.42% 1

For the 6 months to 18 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 894 (99.55%) Analytics
2 887 (98.78%) Google
3 534 (59.47%) Marketing
4 344 (38.31%) SEO
5 273 (30.40%) HTML
6 269 (29.96%) Digital Marketing
7 253 (28.17%) E-Commerce
8 249 (27.73%) Analytical Skills
9 216 (24.05%) CSS
10 211 (23.50%) Web Analytics
11 209 (23.27%) JavaScript
12 199 (22.16%) Adobe
13 187 (20.82%) User Experience
14 181 (20.16%) Degree
14 181 (20.16%) Social Media
15 178 (19.82%) Microsoft Excel
16 177 (19.71%) SQL
17 164 (18.26%) AdWords
18 156 (17.37%) Agile Software Development
19 155 (17.26%) Pay per click
20 123 (13.70%) Adobe Analytics
21 118 (13.14%) Web Development
22 113 (12.58%) Microsoft
22 113 (12.58%) CMS
23 110 (12.25%) jQuery
24 105 (11.69%) Tableau
25 97 (10.80%) Finance
25 97 (10.80%) Business Intelligence
26 91 (10.13%) PHP
27 89 (9.91%) A/B Testing

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 113 (12.58%) CMS
2 51 (5.68%) WordPress
3 35 (3.90%) SAS
4 31 (3.45%) Apache
5 19 (2.12%) Elasticsearch
6 16 (1.78%) Apache Solr
7 15 (1.67%) Apache Spark
7 15 (1.67%) Drupal
7 15 (1.67%) EPiServer
7 15 (1.67%) Joomla!
8 12 (1.34%) nginx
9 9 (1.00%) Sitecore CMS
10 8 (0.89%) Adobe Experience Manager
11 6 (0.67%) IIS
11 6 (0.67%) SharePoint
12 5 (0.56%) Umbraco
13 3 (0.33%) Confluence
13 3 (0.33%) JBoss
13 3 (0.33%) WebSphere
14 1 (0.11%) TYPO3
Applications
1 178 (19.82%) Microsoft Excel
2 42 (4.68%) Microsoft Office
2 42 (4.68%) Photoshop
3 32 (3.56%) Microsoft PowerPoint
4 31 (3.45%) Adobe Illustrator
5 30 (3.34%) SPSS
6 15 (1.67%) Adobe Creative Suite
7 10 (1.11%) InVision
7 10 (1.11%) Spreadsheet
8 7 (0.78%) InDesign
9 5 (0.56%) SPSS Modeler
10 1 (0.11%) EViews
Business Applications
1 58 (6.46%) WebTrends
2 30 (3.34%) Magento
3 26 (2.90%) Adobe Campaign
4 15 (1.67%) SessionCam
5 11 (1.22%) Eloqua
6 9 (1.00%) Payment Gateway
7 8 (0.89%) OpenCart
7 8 (0.89%) Shopify
8 5 (0.56%) Dynamics CRM
8 5 (0.56%) Social Studio
9 4 (0.45%) Abakus
9 4 (0.45%) FastStats
10 2 (0.22%) Fredhopper
11 1 (0.11%) Dynamics NAV
11 1 (0.11%) Salesforce.com CRM
11 1 (0.11%) SAP Hybris
11 1 (0.11%) SAP SD
11 1 (0.11%) Toggl
Cloud Services
1 164 (18.26%) AdWords
2 123 (13.70%) Adobe Analytics
3 83 (9.24%) Google Tag Manager
4 33 (3.67%) Amazon AWS
5 26 (2.90%) Google Cloud Platform
6 13 (1.45%) PaaS
7 11 (1.22%) GitHub
7 11 (1.22%) Microsoft Azure
8 7 (0.78%) MailChimp
8 7 (0.78%) Slack
8 7 (0.78%) Yarn
9 6 (0.67%) SaaS
10 4 (0.45%) Google Attribution 360
10 4 (0.45%) npm
10 4 (0.45%) Trello
11 3 (0.33%) Amazon EMR
11 3 (0.33%) IaaS
12 1 (0.11%) Amazon Kinesis
12 1 (0.11%) G Suite
12 1 (0.11%) Office 365
Communications & Networking
1 35 (3.90%) Internet
2 17 (1.89%) SMS
3 10 (1.11%) Firewall
4 5 (0.56%) Intranet
5 2 (0.22%) HTTP
5 2 (0.22%) PPP
6 1 (0.11%) Broadband
6 1 (0.11%) SSH
6 1 (0.11%) SSL
Database & Business Intelligence
1 65 (7.24%) SQL Server
2 64 (7.13%) MySQL
3 37 (4.12%) Big Data
4 30 (3.34%) Data Mining
5 26 (2.90%) Power BI
6 23 (2.56%) Data Warehouse
7 22 (2.45%) BigQuery
8 19 (2.12%) Spotfire
9 17 (1.89%) Amazon Redshift
10 16 (1.78%) Hadoop
10 16 (1.78%) Mixpanel
10 16 (1.78%) Redis
11 13 (1.45%) Looker
11 13 (1.45%) QlikView
12 10 (1.11%) SQL Server Reporting Services
13 9 (1.00%) MongoDB
13 9 (1.00%) SQL Server Integration Services
14 7 (0.78%) NoSQL
14 7 (0.78%) PostgreSQL
14 7 (0.78%) SQL Server Analysis Services
Development Applications
1 41 (4.57%) JIRA
2 39 (4.34%) Git (software)
3 29 (3.23%) gulp
4 23 (2.56%) Axure RP
5 16 (1.78%) Visual Studio
6 15 (1.67%) Subversion
7 14 (1.56%) Grunt
8 11 (1.22%) webpack
9 8 (0.89%) PHPUnit
10 7 (0.78%) Vagrant
11 6 (0.67%) Crashlytics
11 6 (0.67%) Team Foundation Server
12 5 (0.56%) Jenkins
12 5 (0.56%) NUnit
12 5 (0.56%) TeamCity
12 5 (0.56%) VSS/SourceSafe
13 4 (0.45%) Balsamiq Mockups
13 4 (0.45%) Bower
13 4 (0.45%) Jasmine
13 4 (0.45%) Karma Test Runner
General
1 534 (59.47%) Marketing
2 97 (10.80%) Finance
3 82 (9.13%) Retail
4 75 (8.35%) Advertising
5 27 (3.01%) Banking
6 19 (2.12%) Games
7 18 (2.00%) Publishing
7 18 (2.00%) Telecoms
8 16 (1.78%) Multimedia
9 15 (1.67%) Brand Awareness
9 15 (1.67%) Manufacturing
10 12 (1.34%) French Language
11 11 (1.22%) Electronics
11 11 (1.22%) German Language
11 11 (1.22%) Legal
12 5 (0.56%) Automotive
13 4 (0.45%) Back Office
13 4 (0.45%) Italian Language
13 4 (0.45%) Mandarin Language
14 3 (0.33%) Spanish Language
Job Titles
1 237 (26.39%) Analyst
2 142 (15.81%) Developer
3 80 (8.91%) Web Analyst
4 67 (7.46%) Digital Analyst
5 55 (6.12%) Data Analyst
6 50 (5.57%) Front End Developer (Client-Side Developer)
7 49 (5.46%) PPC Manager
8 48 (5.35%) Account Manager
8 48 (5.35%) Consultant
9 40 (4.45%) Web Developer
10 38 (4.23%) Google Analytics Analyst
10 38 (4.23%) PPC Account Manager
11 31 (3.45%) E-Commerce Manager
12 30 (3.34%) Marketing Executive
12 30 (3.34%) Web Analytics Analyst
13 29 (3.23%) Analytics Manager
14 28 (3.12%) Junior
14 28 (3.12%) PHP Developer
15 27 (3.01%) Insight Analyst
15 27 (3.01%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 273 (30.40%) HTML
2 216 (24.05%) CSS
3 110 (12.25%) jQuery
4 77 (8.57%) HTML5
5 60 (6.68%) CSS3
6 49 (5.46%) .NET
7 34 (3.79%) AngularJS
7 34 (3.79%) ASP.NET
7 34 (3.79%) Sass
8 33 (3.67%) Ajax
9 25 (2.78%) Node.js
10 23 (2.56%) RESTful
11 22 (2.45%) Twitter Bootstrap
11 22 (2.45%) Web Services
12 20 (2.23%) ASP.NET MVC
13 19 (2.12%) LAMP
13 19 (2.12%) Laravel
14 17 (1.89%) React
15 16 (1.78%) Lucene
16 14 (1.56%) JSON
Miscellaneous
1 249 (27.73%) Analytical Skills
2 187 (20.82%) User Experience
3 181 (20.16%) Social Media
4 39 (4.34%) Computer Science
5 29 (3.23%) Mobile App
6 28 (3.12%) Blog
6 28 (3.12%) Digital Media
7 27 (3.01%) Fintech
8 22 (2.45%) Greenfield Project
9 19 (2.12%) Algorithms
10 11 (1.22%) Graphic Design
11 10 (1.11%) Minimum Viable Product
12 9 (1.00%) Credit Risk
12 9 (1.00%) Management Information System
13 7 (0.78%) Tandem
13 7 (0.78%) Virtual Team
14 6 (0.67%) Marketing Technology
15 5 (0.56%) Augmented Reality
15 5 (0.56%) Life Science
15 5 (0.56%) Video Editing
Operating Systems
1 15 (1.67%) Windows
2 14 (1.56%) Linux
3 12 (1.34%) Windows Server
4 9 (1.00%) Apple iOS
5 7 (0.78%) Android
6 3 (0.33%) CentOS
7 1 (0.11%) Ubuntu
7 1 (0.11%) Unix
Processes & Methodologies
1 894 (99.55%) Analytics
2 344 (38.31%) SEO
3 269 (29.96%) Digital Marketing
4 253 (28.17%) E-Commerce
5 211 (23.50%) Web Analytics
6 156 (17.37%) Agile Software Development
7 155 (17.26%) Pay per click
8 118 (13.14%) Web Development
9 97 (10.80%) Business Intelligence
10 89 (9.91%) A/B Testing
11 86 (9.58%) Digital Analytics
12 80 (8.91%) CRM
13 78 (8.69%) Visualisation
14 75 (8.35%) Actionable Insight
15 68 (7.57%) Mathematics
16 60 (6.68%) Content Management
16 60 (6.68%) Content Marketing
17 58 (6.46%) Scrum
18 57 (6.35%) Conversion Rate Optimisation
18 57 (6.35%) Data Visualisation
Programming Languages
1 209 (23.27%) JavaScript
2 177 (19.71%) SQL
3 91 (10.13%) PHP
4 77 (8.57%) Python
5 40 (4.45%) C#
6 39 (4.34%) R
7 28 (3.12%) Java
8 18 (2.00%) VBA
9 17 (1.89%) T-SQL
10 15 (1.67%) PHP 5
11 13 (1.45%) C
12 11 (1.22%) VB.NET
13 9 (1.00%) MATLAB
14 7 (0.78%) ECMAScript
14 7 (0.78%) ES6
14 7 (0.78%) PHP 7
14 7 (0.78%) Ruby
15 6 (0.67%) VB
16 5 (0.56%) Apple Swift
16 5 (0.56%) Bourne shell
Qualifications
1 181 (20.16%) Degree
2 14 (1.56%) Numerate Degree
3 10 (1.11%) CCNA
3 10 (1.11%) CCNP
3 10 (1.11%) Cisco Certification
4 7 (0.78%) Computer Science Degree
5 5 (0.56%) Analytics IQ
5 5 (0.56%) ISEB
5 5 (0.56%) Microsoft Certification
6 3 (0.33%) Master's Degree
6 3 (0.33%) PhD
7 1 (0.11%) BPSS Clearance
7 1 (0.11%) Postgraduate
7 1 (0.11%) PRINCE2 Certification
Quality Assurance & Compliance
1 39 (4.34%) Actionable Recommendations
2 31 (3.45%) QA
3 6 (0.67%) Data Quality
4 4 (0.45%) SLA
5 2 (0.22%) GDPR
5 2 (0.22%) PMO
6 1 (0.11%) PCI DSS
System Software
1 18 (2.00%) Docker
2 3 (0.33%) Samba
3 1 (0.11%) Active Directory
3 1 (0.11%) Virtual Machines
Systems Management
1 7 (0.78%) Hadoop YARN
2 6 (0.67%) Puppet
3 2 (0.22%) Ansible
4 1 (0.11%) Piwik
4 1 (0.11%) Systems Management Server (SMS)
4 1 (0.11%) Terraform
Vendors
1 887 (98.78%) Google
2 199 (22.16%) Adobe
3 113 (12.58%) Microsoft
4 105 (11.69%) Tableau
5 62 (6.90%) Omniture
6 43 (4.79%) Salesforce.com
7 41 (4.57%) Facebook
8 38 (4.23%) Optimizely
9 37 (4.12%) Twitter
10 23 (2.56%) DoubleClick
11 16 (1.78%) Marketo
12 15 (1.67%) Hitwise
13 14 (1.56%) Sitecore
14 13 (1.45%) Coremetrics
15 12 (1.34%) Apple
15 12 (1.34%) Hootsuite
15 12 (1.34%) Tealium
16 11 (1.22%) hybris
16 11 (1.22%) SAP
17 10 (1.11%) Rackspace