Period
to 14 November 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 14 November 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
14 Nov 2018
Same period 2017 Same period 2016
Rank 554 530 529
Rank change year-on-year -24 -1 -36
Permanent jobs citing Google Analytics 754 912 920
As % of all permanent IT jobs advertised in the UK 0.46% 0.50% 0.48%
As % of the Cloud Services category 1.91% 2.69% 3.71%
Number of salaries quoted 655 759 762
UK median annual salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.67% -
10th Percentile £26,250 £25,500 £25,500
90th Percentile £67,100 £62,500 £60,000
UK excluding London median annual salary £37,500 £32,500 £32,500
% change year-on-year +15.38% - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 39,392 33,873 24,800
As % of all permanent IT jobs advertised in the UK 24.08% 18.74% 13.07%
Number of salaries quoted 31,658 27,885 20,856
UK median annual salary £55,000 £51,000 £50,000
Median salary % change year-on-year +7.84% +2.00% +5.26%
10th Percentile £29,900 £27,500 £28,250
90th Percentile £85,000 £80,475 £80,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 14 November 2018.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 14 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -23 728 £40,000 - 200
UK excluding London -2 386 £37,500 +15.38% 124
London -26 362 £42,500 -5.56% 83
South East +11 132 £40,000 +14.29% 18
North of England -2 95 £37,500 +7.14% 37
Midlands -15 56 £30,500 - 24
East of England +26 49 £42,500 +41.67% 9
North West +8 48 £42,500 +21.43% 16
Yorkshire +3 46 £35,000 -6.67% 19
West Midlands +13 40 £30,250 -2.42% 15
South West +15 34 £30,000 -11.11% 29
East Midlands -14 16 £31,500 -12.50% 9
Scotland -7 12 £42,500 -5.56% 4
Wales +3 8 £42,500 +13.33% 3
North East - 1 £19,500 - 2

For the 6 months to 14 November 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 750 (99.47%) Analytics
2 744 (98.67%) Google
3 379 (50.27%) Marketing
4 234 (31.03%) HTML
4 234 (31.03%) SQL
5 207 (27.45%) User Experience
6 201 (26.66%) JavaScript
7 192 (25.46%) SEO
8 183 (24.27%) Analytical Skills
9 170 (22.55%) E-Commerce
10 163 (21.62%) CSS
11 156 (20.69%) Agile Software Development
12 151 (20.03%) Digital Marketing
13 145 (19.23%) Adobe
14 132 (17.51%) Degree
15 105 (13.93%) Visualisation
16 100 (13.26%) AdWords
17 92 (12.20%) Tableau
17 92 (12.20%) Python
18 91 (12.07%) Web Analytics
19 89 (11.80%) Business Intelligence
19 89 (11.80%) CMS
20 88 (11.67%) CRM
21 86 (11.41%) Web Development
22 83 (11.01%) Microsoft
23 81 (10.74%) Google Tag Manager
24 78 (10.34%) Pay per click
25 77 (10.21%) Adobe Analytics
25 77 (10.21%) Data Visualisation
26 76 (10.08%) Microsoft Excel

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 89 (11.80%) CMS
2 40 (5.31%) WordPress
3 31 (4.11%) SAS
4 19 (2.52%) IIS
5 18 (2.39%) EPiServer
6 13 (1.72%) Apache Spark
7 11 (1.46%) Apache
7 11 (1.46%) Umbraco
8 10 (1.33%) Drupal
9 8 (1.06%) Adobe Experience Manager
9 8 (1.06%) Marvel
9 8 (1.06%) Sitecore CMS
10 7 (0.93%) Elasticsearch
11 6 (0.80%) SharePoint
11 6 (0.80%) Sitefinity
12 4 (0.53%) Apache Pig
12 4 (0.53%) nginx
13 3 (0.40%) Tomcat
14 2 (0.27%) Joomla!
15 1 (0.13%) Mule
Applications
1 76 (10.08%) Microsoft Excel
2 58 (7.69%) Photoshop
3 25 (3.32%) Adobe Illustrator
4 19 (2.52%) Microsoft PowerPoint
5 17 (2.25%) Adobe Creative Suite
6 14 (1.86%) InVision
7 11 (1.46%) Microsoft Office
8 10 (1.33%) SPSS
9 8 (1.06%) Spreadsheet
10 6 (0.80%) InDesign
11 4 (0.53%) UXPin
12 1 (0.13%) Fireworks
12 1 (0.13%) Flinto
12 1 (0.13%) Stata
Business Applications
1 9 (1.19%) Magento
2 8 (1.06%) Unica
3 7 (0.93%) Abakus
3 7 (0.93%) WebTrends
4 6 (0.80%) Adobe Campaign
4 6 (0.80%) FastStats
4 6 (0.80%) Salesforce.com CRM
4 6 (0.80%) SAP Hybris
5 5 (0.66%) Shopify
6 4 (0.53%) Eloqua
6 4 (0.53%) Payment Gateway
7 2 (0.27%) Dynamics CRM
7 2 (0.27%) Sprinklr
8 1 (0.13%) Raiser's Edge
8 1 (0.13%) SAP ERP
Cloud Services
1 100 (13.26%) AdWords
2 81 (10.74%) Google Tag Manager
3 77 (10.21%) Adobe Analytics
4 70 (9.28%) Amazon AWS
5 29 (3.85%) Google Cloud Platform
6 28 (3.71%) Microsoft Azure
7 22 (2.92%) SaaS
8 13 (1.72%) MailChimp
9 10 (1.33%) Firebase
10 7 (0.93%) Google Attribution 360
11 5 (0.66%) AWS CloudFormation
11 5 (0.66%) G Suite
12 4 (0.53%) Adobe Creative Cloud
12 4 (0.53%) Amazon EC2
12 4 (0.53%) npm
13 3 (0.40%) Amazon S3
13 3 (0.40%) Google Play
13 3 (0.40%) NuGet
14 2 (0.27%) Basecamp
14 2 (0.27%) GitHub
Communications & Networking
1 15 (1.99%) Internet
2 5 (0.66%) PPP
3 3 (0.40%) DNS
3 3 (0.40%) Firewall
3 3 (0.40%) HTTP
3 3 (0.40%) HTTPS
3 3 (0.40%) Intranet
3 3 (0.40%) SMS
3 3 (0.40%) SSL
4 2 (0.27%) SAN
5 1 (0.13%) Broadband
Database & Business Intelligence
1 66 (8.75%) SQL Server
2 54 (7.16%) MySQL
3 47 (6.23%) Power BI
4 34 (4.51%) Hadoop
5 30 (3.98%) Apache Hive
5 30 (3.98%) Relational Database
6 29 (3.85%) Data Mining
6 29 (3.85%) NoSQL
7 27 (3.58%) SQL Server 2016
8 26 (3.45%) BigQuery
9 24 (3.18%) Big Data
10 23 (3.05%) Spotfire
11 22 (2.92%) Mixpanel
12 21 (2.79%) Data Warehouse
13 17 (2.25%) QlikView
13 17 (2.25%) RDBMS
14 13 (1.72%) SQL Server Analysis Services
15 12 (1.59%) Amazon Redshift
16 10 (1.33%) SQL Server Reporting Services
17 9 (1.19%) Looker
Development Applications
1 71 (9.42%) JIRA
2 59 (7.82%) Git (software)
3 26 (3.45%) Visual Studio
4 20 (2.65%) Subversion
5 16 (2.12%) Visual Website Optimizer
6 14 (1.86%) webpack
7 12 (1.59%) Balsamiq Mockups
8 11 (1.46%) Bitbucket
9 9 (1.19%) Axure RP
9 9 (1.19%) Jenkins
10 8 (1.06%) HP UFT
10 8 (1.06%) Selenium
11 5 (0.66%) Firebug
11 5 (0.66%) GitLab
11 5 (0.66%) Grunt
11 5 (0.66%) gulp
12 4 (0.53%) Dreamweaver
12 4 (0.53%) Team Foundation Server
12 4 (0.53%) TeamCity
13 3 (0.40%) JUnit
General
1 379 (50.27%) Marketing
2 72 (9.55%) Finance
3 71 (9.42%) Retail
4 52 (6.90%) Advertising
5 24 (3.18%) Publishing
6 22 (2.92%) Games
7 16 (2.12%) Brand Awareness
8 9 (1.19%) Manufacturing
9 8 (1.06%) Legal
10 7 (0.93%) Banking
11 6 (0.80%) Automotive
11 6 (0.80%) Back Office
12 5 (0.66%) Multimedia
13 4 (0.53%) Law
13 4 (0.53%) Pharmaceutical
14 2 (0.27%) Billing
14 2 (0.27%) Investment Banking
14 2 (0.27%) Spanish Language
15 1 (0.13%) Digital Economy
15 1 (0.13%) French Language
Job Titles
1 204 (27.06%) Analyst
2 130 (17.24%) Developer
3 74 (9.81%) Digital Analyst
4 54 (7.16%) Data Analyst
5 49 (6.50%) Web Analyst
6 38 (5.04%) Senior Analyst
7 37 (4.91%) Designer
8 31 (4.11%) Product Manager
9 29 (3.85%) Marketing Executive
9 29 (3.85%) Marketing Manager
10 28 (3.71%) Web Developer
11 27 (3.58%) Data Scientist
12 26 (3.45%) Front End Developer (Client-Side Developer)
13 25 (3.32%) Digital Executive
13 25 (3.32%) UX Designer
14 24 (3.18%) Analytics Manager
15 23 (3.05%) Marketing Analyst
15 23 (3.05%) Senior Developer
16 20 (2.65%) Google Analytics Analyst
16 20 (2.65%) Insight Analyst
Libraries, Frameworks & Software Standards
1 234 (31.03%) HTML
2 163 (21.62%) CSS
3 67 (8.89%) HTML5
4 60 (7.96%) .NET
5 59 (7.82%) jQuery
6 51 (6.76%) Web Services
7 43 (5.70%) CSS3
8 31 (4.11%) XML
9 27 (3.58%) .NET Framework
9 27 (3.58%) Node.js
10 24 (3.18%) JSON
11 20 (2.65%) ASP.NET
12 19 (2.52%) React
13 17 (2.25%) AngularJS
13 17 (2.25%) Twitter Bootstrap
14 16 (2.12%) Sass
15 13 (1.72%) XHTML
16 12 (1.59%) RESTful
16 12 (1.59%) SOAP
17 11 (1.46%) Vue.js
Miscellaneous
1 207 (27.45%) User Experience
2 183 (24.27%) Analytical Skills
3 70 (9.28%) Social Media
4 38 (5.04%) Self-Motivation
5 33 (4.38%) Computer Science
6 32 (4.24%) Mobile App
7 31 (4.11%) Algorithms
8 17 (2.25%) Social Network
9 15 (1.99%) Fintech
10 14 (1.86%) Marketing Technology
11 11 (1.46%) Blog
12 10 (1.33%) Digital Media
13 9 (1.19%) Greenfield Project
13 9 (1.19%) NHS
14 8 (1.06%) Analytical Mindset
14 8 (1.06%) BBC
14 8 (1.06%) Credit Risk
15 7 (0.93%) Photography
15 7 (0.93%) Virtual Team
16 6 (0.80%) Tandem
Operating Systems
1 30 (3.98%) Android
2 23 (3.05%) Windows
3 19 (2.52%) Apple iOS
3 19 (2.52%) Linux
4 6 (0.80%) Unix
5 3 (0.40%) Windows NT
5 3 (0.40%) Windows Phone
6 1 (0.13%) Windows 10
Processes & Methodologies
1 750 (99.47%) Analytics
2 192 (25.46%) SEO
3 170 (22.55%) E-Commerce
4 156 (20.69%) Agile Software Development
5 151 (20.03%) Digital Marketing
6 105 (13.93%) Visualisation
7 91 (12.07%) Web Analytics
8 89 (11.80%) Business Intelligence
9 88 (11.67%) CRM
10 86 (11.41%) Web Development
11 78 (10.34%) Pay per click
12 77 (10.21%) Data Visualisation
13 71 (9.42%) Digital Analytics
14 68 (9.02%) Data Analysis
15 61 (8.09%) Problem-Solving
16 59 (7.82%) Mathematics
17 55 (7.29%) Data Science
18 54 (7.16%) Decision-Making
18 54 (7.16%) Project Management
19 53 (7.03%) A/B Testing
Programming Languages
1 234 (31.03%) SQL
2 201 (26.66%) JavaScript
3 92 (12.20%) Python
4 66 (8.75%) R
5 58 (7.69%) PHP
6 56 (7.43%) C#
7 48 (6.37%) Java
8 40 (5.31%) T-SQL
9 24 (3.18%) C++
10 23 (3.05%) Delphi
11 16 (2.12%) C
12 10 (1.33%) PHP 5
13 8 (1.06%) VB.NET
13 8 (1.06%) VBA
14 6 (0.80%) Scala
14 6 (0.80%) TypeScript
15 5 (0.66%) Apple Swift
15 5 (0.66%) XPath
16 3 (0.40%) Natural
16 3 (0.40%) RPG IV
Qualifications
1 132 (17.51%) Degree
2 22 (2.92%) Master's Degree
3 17 (2.25%) Numerate Degree
4 7 (0.93%) Analytics IQ
5 6 (0.80%) Computer Science Degree
6 2 (0.27%) MBA
6 2 (0.27%) PhD
Quality Assurance & Compliance
1 31 (4.11%) QA
2 23 (3.05%) GDPR
3 6 (0.80%) Actionable Recommendations
4 4 (0.53%) SLA
5 3 (0.40%) ISO/IEC 27001
6 1 (0.13%) Data Quality
6 1 (0.13%) Section 508
System Software
1 12 (1.59%) Docker
2 6 (0.80%) Active Directory
3 3 (0.40%) Apache Flume
Systems Management
1 8 (1.06%) HP ALM
1 8 (1.06%) HP Quality Center
2 5 (0.66%) cPanel
3 3 (0.40%) Ambari
3 3 (0.40%) Oozie
3 3 (0.40%) Plesk
3 3 (0.40%) Systems Management Server (SMS)
4 1 (0.13%) Ansible
4 1 (0.13%) Capistrano
4 1 (0.13%) Kibana
4 1 (0.13%) Kubernetes
4 1 (0.13%) Matomo
Vendors
1 744 (98.67%) Google
2 145 (19.23%) Adobe
3 92 (12.20%) Tableau
4 83 (11.01%) Microsoft
5 49 (6.50%) Facebook
6 43 (5.70%) Optimizely
7 40 (5.31%) Salesforce.com
8 36 (4.77%) Twitter
9 28 (3.71%) Tealium
10 25 (3.32%) IBM
11 18 (2.39%) DoubleClick
11 18 (2.39%) Screaming Frog
12 16 (2.12%) Maxymiser
12 16 (2.12%) Oracle
12 16 (2.12%) SAP
13 13 (1.72%) Zend
14 10 (1.33%) Hotjar
14 10 (1.33%) Qubit
15 9 (1.19%) Salesforce Marketing Cloud
16 8 (1.06%) Sitecore