Google Analytics Jobs

Google Analytics (GA)
UK

The table below provides summary statistics for permanent job vacancies requiring Google Analytics skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Google Analytics over the 6 months leading up to 14 June 2025, comparing them to the same period in the previous two years.

6 months to
14 Jun 2025
Same period 2024 Same period 2023
Rank 384 595 468
Rank change year-on-year +211 -127 +17
Permanent jobs citing Google Analytics 362 339 546
As % of all permanent jobs advertised in the UK 0.65% 0.31% 0.59%
As % of the Cloud Services category 2.32% 0.92% 1.38%
Number of salaries quoted 174 299 355
10th Percentile £29,750 £26,750 £32,500
25th Percentile £32,500 £31,250 £37,500
Median annual salary (50th Percentile) £45,000 £42,500 £42,500
Median % change year-on-year +5.88% - -10.53%
75th Percentile £59,688 £58,250 £60,000
90th Percentile £75,000 £68,750 £68,750
UK excluding London median annual salary £40,000 £39,500 £40,000
% change year-on-year +1.27% -1.25% -

All Cloud Skills
UK

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills.

Permanent vacancies with a requirement for cloud computing skills 15,630 36,732 39,679
As % of all permanent jobs advertised in the UK 27.89% 33.33% 43.09%
Number of salaries quoted 10,331 27,335 26,912
10th Percentile £31,000 £30,328 £34,000
25th Percentile £41,889 £41,250 £46,250
Median annual salary (50th Percentile) £60,000 £57,500 £64,000
Median % change year-on-year +4.35% -10.16% +2.40%
75th Percentile £82,500 £77,500 £85,000
90th Percentile £102,500 £96,000 £102,500
UK excluding London median annual salary £52,500 £50,685 £55,000
% change year-on-year +3.58% -7.85% +4.76%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

Salary distribution for jobs citing Google Analytics over the 6 months to 14 June 2025.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 14 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +137 272 £43,500 +2.35% 778
UK excluding London +129 165 £40,000 +1.27% 430
Work from Home +128 154 £45,000 +9.76% 393
London +134 122 £57,500 +15.00% 425
North of England +12 46 £39,500 -1.25% 150
South East +112 43 £40,000 +12.68% 169
North West +1 38 £36,250 -14.71% 98
Midlands +65 31 £43,500 +16.00% 46
East of England +46 22 £37,500 +15.38% 24
West Midlands +52 20 £41,250 +10.00% 34
Scotland +113 11 £85,253 +100.59% 6
East Midlands +52 11 £43,500 +33.85% 10
South West +109 7 £41,500 -17.00% 22
Yorkshire +38 7 £40,000 +10.34% 36
Wales +45 4 £60,000 +62.16% 12
North East +49 1 £31,200 -37.60% 16
Northern Ireland - 1 - - 4

Google Analytics
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 75 (20.72%) CMS
2 55 (15.19%) WordPress
3 12 (3.31%) Drupal
4 7 (1.93%) IBM Domino
5 4 (1.10%) Adobe Experience Manager
5 4 (1.10%) Apache Airflow
5 4 (1.10%) Confluence
5 4 (1.10%) Umbraco
6 3 (0.83%) EPiServer
6 3 (0.83%) SharePoint
7 2 (0.55%) Sitecore CMS
8 1 (0.28%) Apache
8 1 (0.28%) Ethereum
8 1 (0.28%) nginx
Applications
1 57 (15.75%) Microsoft Excel
2 28 (7.73%) Microsoft Office
3 21 (5.80%) Photoshop
4 10 (2.76%) Microsoft PowerPoint
5 9 (2.49%) Adobe XD
6 5 (1.38%) Adobe Illustrator
6 5 (1.38%) Adobe Premiere
6 5 (1.38%) Trello
7 4 (1.10%) Chatbot
8 2 (0.55%) Adobe Creative Suite
8 2 (0.55%) Notion
8 2 (0.55%) Sketch
9 1 (0.28%) Final Cut Pro
Business Applications
1 27 (7.46%) Shopify
2 10 (2.76%) Dynamics CRM
3 9 (2.49%) Magento
4 5 (1.38%) Salesforce CRM
5 4 (1.10%) Payment Gateway
6 2 (0.55%) Dynamics GP
7 1 (0.28%) Raiser’s Edge
Cloud Services
1 86 (23.76%) Google Ads
2 47 (12.98%) Power Platform
3 39 (10.77%) Google Tag Manager
4 30 (8.29%) Canva
5 27 (7.46%) Adobe Analytics
6 24 (6.63%) Google Sheets
7 18 (4.97%) Azure
8 17 (4.70%) Facebook Ads
8 17 (4.70%) GCP
9 16 (4.42%) MailChimp
10 14 (3.87%) Contentsquare
10 14 (3.87%) Google Data Studio
11 13 (3.59%) Microsoft Advertising
12 10 (2.76%) AWS
12 10 (2.76%) Snowflake
13 7 (1.93%) Figma
13 7 (1.93%) GitHub
14 5 (1.38%) Firebase
14 5 (1.38%) Fivetran
14 5 (1.38%) Power Automate
Communications & Networking
1 6 (1.66%) SMS
2 4 (1.10%) Intranet
3 2 (0.55%) DNS
3 2 (0.55%) Internet
3 2 (0.55%) TCP/IP
3 2 (0.55%) Wi-Fi
4 1 (0.28%) SNA
Database & Business Intelligence
1 47 (12.98%) Power BI
2 31 (8.56%) Tableau
3 24 (6.63%) Looker
4 12 (3.31%) Data Warehouse
4 12 (3.31%) MySQL
5 5 (1.38%) Power Query
6 4 (1.10%) Azure SQL Database
6 4 (1.10%) BigQuery
6 4 (1.10%) Mixpanel
7 3 (0.83%) Data Lake
7 3 (0.83%) SQL Server
8 2 (0.55%) Metadata
8 2 (0.55%) MongoDB
8 2 (0.55%) PostgreSQL
8 2 (0.55%) Relational Database
9 1 (0.28%) Amazon Aurora
9 1 (0.28%) Amazon Redshift
9 1 (0.28%) Elasticsearch
9 1 (0.28%) KNIME
9 1 (0.28%) Redis
Development Applications
1 10 (2.76%) JIRA
2 7 (1.93%) Git
3 6 (1.66%) Jenkins
4 5 (1.38%) Bazaar
5 4 (1.10%) Axure RP
5 4 (1.10%) Balsamiq
5 4 (1.10%) CircleCI
5 4 (1.10%) Visual Studio
5 4 (1.10%) webpack
6 3 (0.83%) Visual Website Optimizer
7 2 (0.55%) SQL Server Management Studio (SSMS)
8 1 (0.28%) Atlassian Bamboo
8 1 (0.28%) Crashlytics
8 1 (0.28%) Cypress.io
8 1 (0.28%) Postman
8 1 (0.28%) RStudio
8 1 (0.28%) Selenium
8 1 (0.28%) Travis CI
8 1 (0.28%) Visual Studio Code
8 1 (0.28%) WebDriver
General
1 263 (72.65%) Marketing
2 158 (43.65%) Social Skills
3 142 (39.23%) Analytical Skills
4 90 (24.86%) Advertising
5 66 (18.23%) Retail
6 44 (12.15%) Finance
7 36 (9.94%) Inclusion and Diversity
8 20 (5.52%) Brand Awareness
9 19 (5.25%) Law
10 17 (4.70%) Organisational Skills
10 17 (4.70%) Presentation Skills
10 17 (4.70%) Public Sector
11 11 (3.04%) Police
12 10 (2.76%) Games
12 10 (2.76%) Publishing
13 9 (2.49%) French Language
13 9 (2.49%) Legal
14 7 (1.93%) Manufacturing
14 7 (1.93%) Spanish Language
15 6 (1.66%) German Language
Job Titles
1 49 (13.54%) Analyst
2 42 (11.60%) Lead
3 35 (9.67%) Senior
4 15 (4.14%) Performance Analyst
5 14 (3.87%) PPC Executive
6 13 (3.59%) Data Scientist
6 13 (3.59%) Lead Data Scientist
6 13 (3.59%) Senior Data Scientist
6 13 (3.59%) SEO Manager
7 12 (3.31%) Developer
7 12 (3.31%) SEO Specialist
8 10 (2.76%) Communications Officer
8 10 (2.76%) Digital Analyst
8 10 (2.76%) Digital Executive
8 10 (2.76%) E-Commerce Manager
8 10 (2.76%) Marketing Manager
9 9 (2.49%) Marketing Executive
9 9 (2.49%) Marketing Specialist
10 8 (2.21%) PPC Analyst
10 8 (2.21%) Web Manager
Libraries, Frameworks & Software Standards
1 50 (13.81%) HTML
2 40 (11.05%) CSS
3 7 (1.93%) React
4 4 (1.10%) Enzyme
4 4 (1.10%) Jest
4 4 (1.10%) JSON
4 4 (1.10%) Redux
5 3 (0.83%) XML
6 2 (0.55%) AngularJS
6 2 (0.55%) Django
6 2 (0.55%) Node.js
7 1 (0.28%) CSS3
7 1 (0.28%) Kafka
7 1 (0.28%) Laravel
7 1 (0.28%) LEMP Stack
7 1 (0.28%) Memcached
7 1 (0.28%) REST
7 1 (0.28%) RxJava
7 1 (0.28%) RxSwift
7 1 (0.28%) Vue
Miscellaneous
1 104 (28.73%) Social Media
2 34 (9.39%) Blog
3 32 (8.84%) Self-Motivation
4 26 (7.18%) Algorithms
5 22 (6.08%) Analytical Mindset
5 22 (6.08%) Product Ownership
6 11 (3.04%) Digital Media
7 10 (2.76%) Mobile App
8 8 (2.21%) Management Information System
8 8 (2.21%) Marketing Technology
8 8 (2.21%) Video Editing
9 6 (1.66%) Multi-touch
10 5 (1.38%) BBC
10 5 (1.38%) Graphic Design
10 5 (1.38%) NHS
10 5 (1.38%) Social Network
11 4 (1.10%) Public Cloud
12 3 (0.83%) Data Structures
12 3 (0.83%) Motion Graphics
12 3 (0.83%) Podcast
Operating Systems
1 1 (0.28%) Android
1 1 (0.28%) Apple iOS
1 1 (0.28%) Linux
Processes & Methodologies
1 361 (99.72%) Analytics
2 157 (43.37%) Digital Marketing
3 147 (40.61%) SEO
4 82 (22.65%) Pay per click
5 76 (20.99%) Actionable Insight
6 73 (20.17%) E-Commerce
7 70 (19.34%) User Experience
8 64 (17.68%) Data Analysis
9 55 (15.19%) Decision-Making
10 54 (14.92%) A/B Testing
10 54 (14.92%) CRM
11 53 (14.64%) Agile
11 53 (14.64%) Paid Search
11 53 (14.64%) Problem-Solving
12 51 (14.09%) Marketing Strategy
13 44 (12.15%) Data-Driven Decision Making
14 43 (11.88%) Project Management
15 42 (11.60%) Business Intelligence
16 40 (11.05%) Visualisation
17 39 (10.77%) Conversion Rate Optimisation
Programming Languages
1 54 (14.92%) SQL
2 35 (9.67%) JavaScript
3 27 (7.46%) Python
4 12 (3.31%) PHP
5 5 (1.38%) T-SQL
6 4 (1.10%) Bash
7 2 (0.55%) C#
7 2 (0.55%) C++
7 2 (0.55%) Data Analysis Expressions
7 2 (0.55%) Java
7 2 (0.55%) R
8 1 (0.28%) Kotlin
8 1 (0.28%) Swift
8 1 (0.28%) TypeScript
Qualifications
1 59 (16.30%) Degree
2 20 (5.52%) DBS Check
3 15 (4.14%) Master's Degree
4 4 (1.10%) BPSS Clearance
5 3 (0.83%) SC Cleared
5 3 (0.83%) Security Cleared
5 3 (0.83%) Tableau Certification
6 2 (0.55%) Azure Certification
6 2 (0.55%) Computer Science Degree
7 1 (0.28%) GISF
7 1 (0.28%) Microsoft Certification
Quality Assurance & Compliance
1 25 (6.91%) Accessibility
2 22 (6.08%) GDPR
3 14 (3.87%) Data Quality
4 10 (2.76%) Actionable Recommendations
5 8 (2.21%) QA
5 8 (2.21%) WCAG
6 4 (1.10%) Cyber Essentials
7 2 (0.55%) PERC
8 1 (0.28%) California Consumer Privacy Act
System Software
1 5 (1.38%) Docker
Systems Management
1 4 (1.10%) Kubernetes
1 4 (1.10%) Matomo
2 3 (0.83%) Terraform
3 1 (0.28%) AppManager
Vendors
1 361 (99.72%) Google
2 78 (21.55%) Microsoft
3 47 (12.98%) Adobe
4 43 (11.88%) Facebook
5 34 (9.39%) Ahrefs
6 33 (9.12%) Salesforce
7 29 (8.01%) Instagram
8 20 (5.52%) Hotjar
8 20 (5.52%) TikTok
9 19 (5.25%) Screaming Frog
10 15 (4.14%) Salesforce Marketing Cloud
11 14 (3.87%) YouTube
12 13 (3.59%) HubSpot
12 13 (3.59%) Marketo
13 12 (3.31%) Pinterest
14 9 (2.49%) WooCommerce
15 8 (2.21%) Optimizely
16 6 (1.66%) Hootsuite
16 6 (1.66%) Tealium
16 6 (1.66%) Yahoo!