Period
to 9 April 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 9 April 2020 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
9 Apr 2020
Same period 2019 Same period 2018
Rank 596 587 546
Rank change year-on-year -9 -41 -21
Permanent jobs citing Google Analytics 440 673 877
As % of all permanent jobs advertised in the UK 0.38% 0.45% 0.49%
As % of the Cloud Services category 1.10% 1.63% 2.18%
Number of salaries quoted 368 572 691
Median annual salary £45,000 £41,500 £37,500
Median salary % change year-on-year +8.43% +10.67% -1.32%
10th Percentile £29,750 £27,500 £26,250
90th Percentile £70,750 £66,125 £61,250
UK excluding London median annual salary £45,000 £37,500 £35,000
% change year-on-year +20.00% +7.14% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 39,997 41,236 40,269
As % of all permanent IT jobs advertised in the UK 34.73% 27.67% 22.72%
Number of salaries quoted 32,500 32,926 33,043
Median annual salary £55,000 £55,000 £52,500
Median salary % change year-on-year - +4.76% +5.00%
10th Percentile £31,250 £30,500 £29,000
90th Percentile £91,250 £87,500 £82,500
UK excluding London median annual salary £48,000 £47,500 £45,000
% change year-on-year +1.05% +5.56% -

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

Salary distribution for jobs citing Google Analytics over the 6 months to 9 April 2020.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 9 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -5 417 £47,500 +12.43% 47
London +31 244 £55,000 +22.22% 22
UK excluding London +17 188 £45,000 +20.00% 27
South East +73 87 £45,000 +7.66% 7
North of England -24 37 £45,000 +12.50% 13
South West +59 25 £40,000 +26.35% 1
Yorkshire +8 19 £45,000 +28.57% 6
Midlands +37 18 £31,750 +4.96% 2
North West +23 17 £43,750 +5.42% 6
West Midlands +56 13 £40,000 +37.93% 1
Work from Home +2 8 £30,000 -16.67% 4
Wales -3 8 £47,500 +35.71%
Scotland +29 6 £31,500 -7.35% 2
East of England +26 6 £45,000 +32.35% 2
East Midlands +29 5 £31,000 +3.33% 1
North East +6 1 - - 1
Channel Islands - 1 £47,500 -

For the 6 months to 9 April 2020, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 437 (99.32%) Google
1 437 (99.32%) Analytics
2 226 (51.36%) Marketing
3 122 (27.73%) JavaScript
4 121 (27.50%) SEO
4 121 (27.50%) Analytical Skills
5 113 (25.68%) HTML
6 103 (23.41%) CSS
7 102 (23.18%) Digital Marketing
8 99 (22.50%) SQL
9 98 (22.27%) Adobe
10 96 (21.82%) Agile Software Development
11 89 (20.23%) User Experience
12 72 (16.36%) Tableau
12 72 (16.36%) Web Analytics
12 72 (16.36%) Business Intelligence
13 71 (16.14%) Adobe Analytics
14 67 (15.23%) E-Commerce
15 59 (13.41%) PHP
16 58 (13.18%) Finance
17 54 (12.27%) A/B Testing
18 52 (11.82%) Python
19 50 (11.36%) Microsoft Excel
20 48 (10.91%) Power Platform
21 47 (10.68%) Power BI
21 47 (10.68%) Advertising
22 46 (10.45%) Retail
23 44 (10.00%) Pay per click
24 41 (9.32%) CRM
24 41 (9.32%) Visualisation

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (8.64%) CMS
2 20 (4.55%) WordPress
3 11 (2.50%) Drupal
3 11 (2.50%) SharePoint
4 7 (1.59%) Apache
4 7 (1.59%) SAS
5 5 (1.14%) Apache Airflow
5 5 (1.14%) Apache Solr
5 5 (1.14%) Elasticsearch
6 4 (0.91%) Apache Spark
6 4 (0.91%) Confluence
7 3 (0.68%) Adobe Experience Manager
7 3 (0.68%) Joomla!
8 2 (0.45%) EPiServer
8 2 (0.45%) Sitecore CMS
9 1 (0.23%) Headless CMS
9 1 (0.23%) IIS
9 1 (0.23%) Kentico
9 1 (0.23%) Sitefinity
9 1 (0.23%) Umbraco
Applications
1 50 (11.36%) Microsoft Excel
2 23 (5.23%) Microsoft Office
3 11 (2.50%) InVision
3 11 (2.50%) Sketch
4 10 (2.27%) Microsoft PowerPoint
5 7 (1.59%) Photoshop
6 5 (1.14%) Adobe Premiere
6 5 (1.14%) Adobe XD
6 5 (1.14%) Figma
6 5 (1.14%) SPSS
7 3 (0.68%) Adobe Creative Suite
7 3 (0.68%) Adobe Illustrator
7 3 (0.68%) Zeplin
8 1 (0.23%) Camtasia
8 1 (0.23%) Chatbot
8 1 (0.23%) InfoPath
8 1 (0.23%) MS Visio
Business Applications
1 14 (3.18%) Magento
2 11 (2.50%) WebTrends
3 8 (1.82%) Adobe Campaign
4 6 (1.36%) SessionCam
4 6 (1.36%) Shopify
5 4 (0.91%) Dynamics CRM
6 2 (0.45%) Payment Gateway
6 2 (0.45%) Salesforce.com CRM
7 1 (0.23%) Data Workbench
7 1 (0.23%) SAP Hybris
7 1 (0.23%) Sprinklr
Cloud Services
1 71 (16.14%) Adobe Analytics
2 48 (10.91%) Power Platform
3 34 (7.73%) GCP
4 29 (6.59%) AdWords
4 29 (6.59%) AWS
5 28 (6.36%) Google Tag Manager
6 18 (4.09%) SaaS
7 16 (3.64%) Azure
8 10 (2.27%) Firebase
9 7 (1.59%) Amazon EC2
10 5 (1.14%) Amazon CloudWatch
10 5 (1.14%) Amazon S3
10 5 (1.14%) CloudFront
10 5 (1.14%) Office 365
10 5 (1.14%) Route 53
11 4 (0.91%) AWS Lambda
11 4 (0.91%) Dynamics 365
11 4 (0.91%) Serverless
12 3 (0.68%) Adobe Creative Cloud
12 3 (0.68%) GitHub
Communications & Networking
1 7 (1.59%) DNS
2 3 (0.68%) Internet
3 2 (0.45%) Intranet
3 2 (0.45%) Wi-Fi
4 1 (0.23%) Firewall
4 1 (0.23%) NAS
4 1 (0.23%) VoIP
4 1 (0.23%) VPN
Database & Business Intelligence
1 47 (10.68%) Power BI
2 30 (6.82%) Data Warehouse
3 26 (5.91%) BigQuery
4 25 (5.68%) MySQL
5 15 (3.41%) Amazon Redshift
6 13 (2.95%) Looker
7 10 (2.27%) PostgreSQL
8 9 (2.05%) Big Data
8 9 (2.05%) QlikView
8 9 (2.05%) SQL Server
9 8 (1.82%) Data Mining
10 6 (1.36%) Snowflake Schema
11 5 (1.14%) Hadoop
11 5 (1.14%) JasperReports
11 5 (1.14%) MongoDB
11 5 (1.14%) Redis
12 4 (0.91%) Mixpanel
12 4 (0.91%) MS Access
12 4 (0.91%) NoSQL
12 4 (0.91%) SQL Server Reporting Services
Development Applications
1 23 (5.23%) Git (software)
2 12 (2.73%) Axure RP
2 12 (2.73%) JIRA
3 9 (2.05%) Visual Studio
4 6 (1.36%) Visual Website Optimizer
5 5 (1.14%) gulp
6 4 (0.91%) Grunt
6 4 (0.91%) Jasmine
6 4 (0.91%) webpack
7 3 (0.68%) Team Foundation Server
8 2 (0.45%) Appium
8 2 (0.45%) Charles Proxy
8 2 (0.45%) CircleCI
8 2 (0.45%) Jenkins
8 2 (0.45%) Mocha
8 2 (0.45%) Postman
8 2 (0.45%) Xcode
9 1 (0.23%) Android Studio
General
1 226 (51.36%) Marketing
2 58 (13.18%) Finance
3 47 (10.68%) Advertising
4 46 (10.45%) Retail
5 22 (5.00%) Police
6 19 (4.32%) Publishing
7 17 (3.86%) Games
8 10 (2.27%) Banking
8 10 (2.27%) Manufacturing
9 5 (1.14%) Law
10 4 (0.91%) Brand Awareness
10 4 (0.91%) Legal
11 2 (0.45%) Spanish Language
11 2 (0.45%) Telecoms
12 1 (0.23%) Back Office
12 1 (0.23%) Digital Economy
12 1 (0.23%) Local Government
12 1 (0.23%) Multimedia
Job Titles
1 108 (24.55%) Analyst
2 68 (15.45%) Developer
3 37 (8.41%) Consultant
4 30 (6.82%) Data Analyst
5 28 (6.36%) Digital Analyst
6 27 (6.14%) Designer
6 27 (6.14%) Front End Developer (Client-Side Developer)
7 25 (5.68%) Web Analyst
8 24 (5.45%) SEO Consultant
8 24 (5.45%) Technical Consultant
9 21 (4.77%) Marketing Manager
10 17 (3.86%) Senior Analyst
11 16 (3.64%) Insight Manager
12 15 (3.41%) PPC Specialist
13 14 (3.18%) Analytics Manager
13 14 (3.18%) Insight Analyst
13 14 (3.18%) PPC Executive
13 14 (3.18%) Web Developer
14 13 (2.95%) Digital Marketing Manager
15 12 (2.73%) UX Designer
Libraries, Frameworks & Software Standards
1 113 (25.68%) HTML
2 103 (23.41%) CSS
3 40 (9.09%) jQuery
4 31 (7.05%) HTML5
5 22 (5.00%) React
6 21 (4.77%) CSS3
7 19 (4.32%) AngularJS
8 18 (4.09%) .NET
9 15 (3.41%) JSON
10 12 (2.73%) Web Services
11 10 (2.27%) Laravel
11 10 (2.27%) Sass
12 9 (2.05%) Django
12 9 (2.05%) Ruby on Rails
12 9 (2.05%) Twitter Bootstrap
13 7 (1.59%) LAMP
13 7 (1.59%) React Native
13 7 (1.59%) Vue.js
13 7 (1.59%) XML
14 6 (1.36%) DOM
Miscellaneous
1 121 (27.50%) Analytical Skills
2 89 (20.23%) User Experience
3 41 (9.32%) Social Media
4 22 (5.00%) Mobile App
5 14 (3.18%) Analytical Mindset
6 13 (2.95%) Greenfield Project
7 12 (2.73%) Self-Motivation
8 9 (2.05%) Client/Server
9 8 (1.82%) Algorithms
10 6 (1.36%) Blog
10 6 (1.36%) Social Network
11 5 (1.14%) BBC
11 5 (1.14%) Digital Media
11 5 (1.14%) Smartphone
12 4 (0.91%) Data Structures
12 4 (0.91%) iPad
12 4 (0.91%) Virtual Team
13 3 (0.68%) Management Information System
13 3 (0.68%) Marketing Technology
14 2 (0.45%) Life Science
Operating Systems
1 16 (3.64%) Android
1 16 (3.64%) Apple iOS
2 11 (2.50%) Linux
3 3 (0.68%) Windows
4 2 (0.45%) Windows Server
5 1 (0.23%) Debian
5 1 (0.23%) Ubuntu
5 1 (0.23%) Windows Server 2003
5 1 (0.23%) Windows Server 2019
Processes & Methodologies
1 437 (99.32%) Analytics
2 121 (27.50%) SEO
3 102 (23.18%) Digital Marketing
4 96 (21.82%) Agile Software Development
5 72 (16.36%) Business Intelligence
5 72 (16.36%) Web Analytics
6 67 (15.23%) E-Commerce
7 54 (12.27%) A/B Testing
8 44 (10.00%) Pay per click
9 41 (9.32%) CRM
9 41 (9.32%) Visualisation
10 36 (8.18%) Problem-Solving
10 36 (8.18%) Web Development
11 35 (7.95%) Conversion Rate Optimisation
12 34 (7.73%) Decision-Making
13 33 (7.50%) Actionable Insight
13 33 (7.50%) Digital Analytics
14 30 (6.82%) B2B
15 29 (6.59%) Data Visualisation
16 28 (6.36%) Copywriting
Programming Languages
1 122 (27.73%) JavaScript
2 99 (22.50%) SQL
3 59 (13.41%) PHP
4 52 (11.82%) Python
5 26 (5.91%) R
6 23 (5.23%) Java
7 16 (3.64%) C#
8 10 (2.27%) ES6
9 9 (2.05%) Ruby
10 7 (1.59%) C
10 7 (1.59%) Scala
11 6 (1.36%) MATLAB
12 5 (1.14%) Groovy
13 4 (0.91%) C++
13 4 (0.91%) ES7
14 3 (0.68%) TypeScript
14 3 (0.68%) VBA
15 2 (0.45%) Data Analysis Expressions (DAX)
15 2 (0.45%) Go
15 2 (0.45%) PowerShell
Qualifications
1 37 (8.41%) Degree
2 19 (4.32%) Analytics IQ
3 3 (0.68%) Computer Science Degree
3 3 (0.68%) Security Cleared
4 2 (0.45%) Master's Degree
4 2 (0.45%) PhD
5 1 (0.23%) AWS Certification
5 1 (0.23%) Numerate Degree
5 1 (0.23%) SC Cleared
Quality Assurance & Compliance
1 21 (4.77%) QA
2 11 (2.50%) GDPR
3 10 (2.27%) Data Quality
4 4 (0.91%) WCAG
5 2 (0.45%) Actionable Recommendations
5 2 (0.45%) SLA
System Software
1 14 (3.18%) Docker
2 2 (0.45%) Active Directory
3 1 (0.23%) KVM
3 1 (0.23%) NFS
3 1 (0.23%) pfSense
3 1 (0.23%) Samba
Systems Management
1 3 (0.68%) Ansible
1 3 (0.68%) Terraform
2 2 (0.45%) cPanel
2 2 (0.45%) Docker Swarm
2 2 (0.45%) Kibana
2 2 (0.45%) Kubernetes
3 1 (0.23%) HAProxy
3 1 (0.23%) Opscode Chef
3 1 (0.23%) Pingdom
3 1 (0.23%) Proxmox
3 1 (0.23%) Puppet
3 1 (0.23%) Rancher
Vendors
1 437 (99.32%) Google
2 98 (22.27%) Adobe
3 72 (16.36%) Tableau
4 40 (9.09%) Microsoft
5 29 (6.59%) Salesforce.com
6 24 (5.45%) Facebook
7 17 (3.86%) Optimizely
7 17 (3.86%) Tealium
8 14 (3.18%) Hotjar
9 13 (2.95%) Twitter
10 10 (2.27%) HubSpot
10 10 (2.27%) Pardot
10 10 (2.27%) Screaming Frog
11 9 (2.05%) Ensighten
11 9 (2.05%) Oracle
12 6 (1.36%) Hitwise
12 6 (1.36%) hybris
13 5 (1.14%) Instagram
13 5 (1.14%) Omniture
13 5 (1.14%) Snowplow