Google Analytics Jobs

Google Analytics (GA)
UK

The table below provides summary statistics for permanent job vacancies requiring Google Analytics skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Google Analytics over the 6 months leading up to 12 June 2025, comparing them to the same period in the previous two years.

6 months to
12 Jun 2025
Same period 2024 Same period 2023
Rank 400 598 479
Rank change year-on-year +198 -119 -10
Permanent jobs citing Google Analytics 357 338 551
As % of all permanent jobs advertised in the UK 0.64% 0.31% 0.59%
As % of the Cloud Services category 2.30% 0.92% 1.38%
Number of salaries quoted 169 299 357
10th Percentile £29,750 £26,750 £32,500
25th Percentile £32,500 £31,250 £37,500
Median annual salary (50th Percentile) £45,000 £42,500 £42,500
Median % change year-on-year +5.88% - -10.53%
75th Percentile £58,750 £58,250 £60,000
90th Percentile £75,000 £68,750 £68,750
UK excluding London median annual salary £40,000 £39,500 £40,000
% change year-on-year +1.27% -1.25% -

All Cloud Skills
UK

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills.

Permanent vacancies with a requirement for cloud computing skills 15,544 36,646 39,981
As % of all permanent jobs advertised in the UK 27.86% 33.48% 43.05%
Number of salaries quoted 10,245 27,313 27,085
10th Percentile £31,000 £30,500 £34,233
25th Percentile £42,464 £41,250 £46,250
Median annual salary (50th Percentile) £60,000 £57,500 £64,000
Median % change year-on-year +4.35% -10.16% +2.40%
75th Percentile £82,500 £77,500 £85,000
90th Percentile £102,500 £96,250 £102,500
UK excluding London median annual salary £52,500 £50,500 £55,000
% change year-on-year +3.96% -8.18% +4.76%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

Salary distribution for jobs citing Google Analytics over the 6 months to 12 June 2025.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 12 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +114 269 £43,500 +2.35% 747
UK excluding London +131 163 £40,000 +1.27% 485
Work from Home +119 153 £45,000 +9.76% 378
London +122 121 £58,750 +17.50% 347
North of England +15 46 £39,500 -1.25% 182
South East +113 43 £40,000 +14.29% 182
North West -4 38 £36,250 -14.71% 116
Midlands +72 31 £43,500 +16.00% 58
West Midlands +62 20 £41,250 +10.00% 43
East of England +42 20 £37,500 +15.38% 23
Scotland +109 11 £85,253 +100.59% 10
East Midlands +54 11 £43,500 +33.85% 12
South West +109 7 £41,500 -17.00% 19
Yorkshire +37 7 £40,000 +10.34% 41
Wales +46 4 £60,000 +62.16% 11
North East +48 1 £31,200 -37.60% 25
Northern Ireland - 1 - - 4

Google Analytics
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 76 (21.29%) CMS
2 54 (15.13%) WordPress
3 12 (3.36%) Drupal
4 7 (1.96%) IBM Domino
5 4 (1.12%) Adobe Experience Manager
5 4 (1.12%) Apache Airflow
5 4 (1.12%) Confluence
5 4 (1.12%) Umbraco
6 3 (0.84%) EPiServer
6 3 (0.84%) SharePoint
7 2 (0.56%) Sitecore CMS
8 1 (0.28%) Apache
8 1 (0.28%) Ethereum
8 1 (0.28%) nginx
Applications
1 56 (15.69%) Microsoft Excel
2 27 (7.56%) Microsoft Office
3 20 (5.60%) Photoshop
4 10 (2.80%) Microsoft PowerPoint
5 8 (2.24%) Adobe XD
6 5 (1.40%) Adobe Illustrator
6 5 (1.40%) Adobe Premiere
6 5 (1.40%) Trello
7 4 (1.12%) Chatbot
8 2 (0.56%) Adobe Creative Suite
8 2 (0.56%) Notion
8 2 (0.56%) Sketch
9 1 (0.28%) Final Cut Pro
Business Applications
1 25 (7.00%) Shopify
2 10 (2.80%) Dynamics CRM
3 8 (2.24%) Magento
4 5 (1.40%) Salesforce CRM
5 4 (1.12%) Payment Gateway
6 2 (0.56%) Dynamics GP
7 1 (0.28%) Raiser’s Edge
Cloud Services
1 86 (24.09%) Google Ads
2 45 (12.61%) Power Platform
3 39 (10.92%) Google Tag Manager
4 29 (8.12%) Canva
5 27 (7.56%) Adobe Analytics
6 24 (6.72%) Google Sheets
7 17 (4.76%) Azure
7 17 (4.76%) Facebook Ads
7 17 (4.76%) GCP
8 16 (4.48%) MailChimp
9 14 (3.92%) Google Data Studio
10 13 (3.64%) Contentsquare
10 13 (3.64%) Microsoft Advertising
11 10 (2.80%) AWS
11 10 (2.80%) Snowflake
12 7 (1.96%) GitHub
13 6 (1.68%) Figma
14 5 (1.40%) Firebase
14 5 (1.40%) Power Automate
14 5 (1.40%) Zapier
Communications & Networking
1 6 (1.68%) SMS
2 4 (1.12%) Intranet
3 2 (0.56%) DNS
3 2 (0.56%) Internet
3 2 (0.56%) TCP/IP
3 2 (0.56%) Wi-Fi
4 1 (0.28%) SNA
Database & Business Intelligence
1 45 (12.61%) Power BI
2 32 (8.96%) Tableau
3 24 (6.72%) Looker
4 12 (3.36%) Data Warehouse
4 12 (3.36%) MySQL
5 5 (1.40%) Power Query
6 4 (1.12%) Azure SQL Database
6 4 (1.12%) BigQuery
6 4 (1.12%) Mixpanel
7 3 (0.84%) Data Lake
7 3 (0.84%) SQL Server
8 2 (0.56%) Metadata
8 2 (0.56%) MongoDB
8 2 (0.56%) PostgreSQL
9 1 (0.28%) Amazon Aurora
9 1 (0.28%) Amazon Redshift
9 1 (0.28%) Elasticsearch
9 1 (0.28%) KNIME
9 1 (0.28%) Redis
9 1 (0.28%) Relational Database
Development Applications
1 10 (2.80%) JIRA
2 7 (1.96%) Git
3 6 (1.68%) Jenkins
4 5 (1.40%) Bazaar
5 4 (1.12%) CircleCI
5 4 (1.12%) Visual Studio
5 4 (1.12%) webpack
6 3 (0.84%) Axure RP
6 3 (0.84%) Balsamiq
6 3 (0.84%) Visual Website Optimizer
7 2 (0.56%) SQL Server Management Studio (SSMS)
8 1 (0.28%) Atlassian Bamboo
8 1 (0.28%) Crashlytics
8 1 (0.28%) Cypress.io
8 1 (0.28%) fastlane
8 1 (0.28%) Postman
8 1 (0.28%) Selenium
8 1 (0.28%) Travis CI
8 1 (0.28%) Visual Studio Code
8 1 (0.28%) WebDriver
General
1 261 (73.11%) Marketing
2 155 (43.42%) Social Skills
3 139 (38.94%) Analytical Skills
4 89 (24.93%) Advertising
5 65 (18.21%) Retail
6 44 (12.32%) Finance
7 35 (9.80%) Inclusion and Diversity
8 20 (5.60%) Brand Awareness
9 19 (5.32%) Law
10 17 (4.76%) Presentation Skills
11 16 (4.48%) Organisational Skills
12 15 (4.20%) Public Sector
13 11 (3.08%) Police
13 11 (3.08%) Publishing
14 10 (2.80%) Games
15 9 (2.52%) French Language
15 9 (2.52%) Legal
16 7 (1.96%) Manufacturing
16 7 (1.96%) Spanish Language
17 6 (1.68%) Italian Language
Job Titles
1 47 (13.17%) Analyst
2 41 (11.48%) Lead
3 35 (9.80%) Senior
4 15 (4.20%) Performance Analyst
5 14 (3.92%) Data Scientist
5 14 (3.92%) PPC Executive
5 14 (3.92%) Senior Data Scientist
6 13 (3.64%) Lead Data Scientist
6 13 (3.64%) SEO Manager
6 13 (3.64%) SEO Specialist
7 12 (3.36%) Developer
8 10 (2.80%) Communications Officer
8 10 (2.80%) Digital Analyst
8 10 (2.80%) Digital Executive
8 10 (2.80%) E-Commerce Manager
8 10 (2.80%) Marketing Manager
9 9 (2.52%) Marketing Executive
9 9 (2.52%) Marketing Specialist
10 8 (2.24%) PPC Analyst
10 8 (2.24%) Web Manager
Libraries, Frameworks & Software Standards
1 50 (14.01%) HTML
2 41 (11.48%) CSS
3 7 (1.96%) React
4 4 (1.12%) Enzyme
4 4 (1.12%) Jest
4 4 (1.12%) JSON
4 4 (1.12%) Redux
5 3 (0.84%) XML
6 2 (0.56%) AngularJS
6 2 (0.56%) Django
6 2 (0.56%) Node.js
7 1 (0.28%) CSS3
7 1 (0.28%) HTML5
7 1 (0.28%) jQuery
7 1 (0.28%) Kafka
7 1 (0.28%) LAMP
7 1 (0.28%) Laravel
7 1 (0.28%) Memcached
7 1 (0.28%) REST
7 1 (0.28%) RxJava
Miscellaneous
1 104 (29.13%) Social Media
2 34 (9.52%) Blog
3 33 (9.24%) Self-Motivation
4 25 (7.00%) Algorithms
5 21 (5.88%) Analytical Mindset
5 21 (5.88%) Product Ownership
6 11 (3.08%) Digital Media
7 10 (2.80%) Mobile App
8 9 (2.52%) Marketing Technology
9 8 (2.24%) Management Information System
9 8 (2.24%) Video Editing
10 6 (1.68%) Multi-touch
11 5 (1.40%) BBC
11 5 (1.40%) Graphic Design
11 5 (1.40%) NHS
11 5 (1.40%) Social Network
12 4 (1.12%) Public Cloud
13 3 (0.84%) Data Structures
13 3 (0.84%) Motion Graphics
13 3 (0.84%) Online Games
Operating Systems
1 1 (0.28%) Android
1 1 (0.28%) Apple iOS
1 1 (0.28%) Linux
Processes & Methodologies
1 356 (99.72%) Analytics
2 156 (43.70%) Digital Marketing
3 147 (41.18%) SEO
4 83 (23.25%) Pay per click
5 75 (21.01%) Actionable Insight
6 70 (19.61%) E-Commerce
7 69 (19.33%) User Experience
8 63 (17.65%) Data Analysis
9 54 (15.13%) CRM
9 54 (15.13%) Decision-Making
10 53 (14.85%) Paid Search
11 52 (14.57%) A/B Testing
11 52 (14.57%) Problem-Solving
12 51 (14.29%) Agile
12 51 (14.29%) Marketing Strategy
13 42 (11.76%) Data-Driven Decision Making
13 42 (11.76%) Project Management
14 41 (11.48%) Business Intelligence
15 39 (10.92%) Visualisation
16 38 (10.64%) Conversion Rate Optimisation
Programming Languages
1 53 (14.85%) SQL
2 34 (9.52%) JavaScript
3 27 (7.56%) Python
4 12 (3.36%) PHP
5 5 (1.40%) T-SQL
6 4 (1.12%) Bash
7 2 (0.56%) C#
7 2 (0.56%) C++
7 2 (0.56%) Data Analysis Expressions
7 2 (0.56%) Java
8 1 (0.28%) Kotlin
8 1 (0.28%) R
8 1 (0.28%) Swift
8 1 (0.28%) TypeScript
Qualifications
1 60 (16.81%) Degree
2 20 (5.60%) DBS Check
3 16 (4.48%) Master's Degree
4 4 (1.12%) BPSS Clearance
5 3 (0.84%) Tableau Certification
6 2 (0.56%) Azure Certification
6 2 (0.56%) Computer Science Degree
6 2 (0.56%) SC Cleared
6 2 (0.56%) Security Cleared
7 1 (0.28%) GISF
7 1 (0.28%) Microsoft Certification
Quality Assurance & Compliance
1 24 (6.72%) Accessibility
2 22 (6.16%) GDPR
3 14 (3.92%) Data Quality
4 10 (2.80%) Actionable Recommendations
5 8 (2.24%) QA
6 7 (1.96%) WCAG
7 4 (1.12%) Cyber Essentials
8 2 (0.56%) PERC
9 1 (0.28%) California Consumer Privacy Act
System Software
1 5 (1.40%) Docker
Systems Management
1 4 (1.12%) Kubernetes
1 4 (1.12%) Matomo
2 3 (0.84%) Terraform
3 1 (0.28%) AppManager
Vendors
1 356 (99.72%) Google
2 74 (20.73%) Microsoft
3 45 (12.61%) Adobe
4 43 (12.04%) Facebook
5 34 (9.52%) Ahrefs
6 33 (9.24%) Salesforce
7 29 (8.12%) Instagram
8 19 (5.32%) Hotjar
8 19 (5.32%) TikTok
9 18 (5.04%) Screaming Frog
10 16 (4.48%) Salesforce Marketing Cloud
11 14 (3.92%) Marketo
11 14 (3.92%) YouTube
12 13 (3.64%) HubSpot
13 12 (3.36%) Pinterest
14 9 (2.52%) WooCommerce
15 8 (2.24%) Optimizely
16 6 (1.68%) Hootsuite
16 6 (1.68%) Tealium
16 6 (1.68%) Yahoo!