The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Google Analytics (GA)
UK
Rank 481 524 465
Rank change year-on-year +43 -59  
Permanent jobs citing Google Analytics 421 481 594
As % of all permanent IT jobs advertised in the UK 0.50% 0.47% 0.56%
As % of the Cloud Services category 3.39% 4.17% 6.76%
Number of salaries quoted 300 420 469
Median salary £38,750 £37,500 £34,000
Median salary % change year-on-year +3.33% +10.29%  
90% offered a salary of more than £26,000 £27,500 £22,000
10% offered a salary of more than £50,000 £57,900 £55,000
UK excluding London median salary £35,000 £32,500 £29,000
% change year-on-year +7.69% +12.06%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Cloud Computing Skills
UK
Permanent job vacancies with a requirement for cloud computing skills 12417 11530 8782
As % of all permanent IT job vacancies advertised in the UK 14.61% 11.20% 8.31%
Number of salaries quoted 10343 9665 6981
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £30,000 £31,000 £30,000
10% offered a salary of more than £77,500 £72,500 £77,500
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 3 months to 24 March 2017.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +51 400 £38,500 +2.66% 98
London +13 193 £42,500 -5.55% 51
South East +24 42 £42,500 +12.58% 8
South West +34 35 £32,500 -7.14% 3
Yorkshire +38 34 £37,500 +41.50% 2
North West -9 34 £26,000 -20.00% 19
City of London +49 29 £42,500 -15.00% 7
West Midlands +11 24 £35,000 +16.66% 1
Yeovil +13 21 - -
Somerset +10 21 - - 1
East Midlands +17 20 £27,500 -0.90% 7
Manchester -19 18 £32,500 -13.33% 16
East of England +27 17 £34,500 -18.82% 7
North Yorkshire +17 17 £50,000 +88.67%
West Yorkshire +26 14 £35,500 +33.96%
Lancashire - 14 £21,500 -
Surrey +32 13 £40,000 +23.07% 3
Chorley - 13 £21,500 -
Staines -2 11 £50,000 -
Hampshire +27 9 £30,000 -29.41% 3
Leicestershire -2 9 - - 1
Essex - 9 £40,000 - 4
Basingstoke +13 8 £30,000 -29.41%
Bristol +9 7 £31,500 +9.56% 2
Bradford +8 7 £36,000 +35.84%
East Sussex - 7 - -
Brighton - 7 - -
Warwickshire +26 6 £37,000 +54.16%
Birmingham +12 6 £35,000 +16.66% 1
Staffordshire 0 6 £40,000 +33.33%

Google Analytics
Top 30 Related IT Skills

For the 6 months to 24 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 868 (99.77%) Analytics
2 837 (96.21%) Google
3 488 (56.09%) Marketing
4 306 (35.17%) SEO
5 287 (32.99%) HTML
6 282 (32.41%) E-Commerce
7 277 (31.84%) Digital Marketing
8 259 (29.77%) Analytical Skills
9 243 (27.93%) CSS
10 231 (26.55%) Web Analytics
11 224 (25.75%) JavaScript
12 209 (24.02%) Social Media
13 174 (20.00%) SQL
14 170 (19.54%) Agile Software Development
15 163 (18.74%) Pay per click
16 159 (18.28%) Degree
16 159 (18.28%) CMS
17 157 (18.05%) Adobe
18 140 (16.09%) User Experience
19 124 (14.25%) HTML5
20 123 (14.14%) Business Intelligence
21 115 (13.22%) AdWords
22 112 (12.87%) PHP
23 110 (12.64%) Adobe Analytics
24 104 (11.95%) Advertising
25 101 (11.61%) CRM
26 100 (11.49%) Web Development
27 97 (11.15%) A/B Testing
28 92 (10.57%) Retail
29 91 (10.46%) Tableau

Google Analytics
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 159 (18.28%) CMS
2 48 (5.52%) WordPress
3 40 (4.60%) SAS
4 35 (4.02%) WebSphere
5 32 (3.68%) Apache Solr
6 20 (2.30%) Apache
7 9 (1.03%) Drupal
7 9 (1.03%) SharePoint
8 7 (0.80%) EPiServer
8 7 (0.80%) Sitecore CMS
9 6 (0.69%) Adobe Experience Manager
9 6 (0.69%) IIS
9 6 (0.69%) Joomla!
9 6 (0.69%) Umbraco
10 5 (0.57%) Apache Spark
10 5 (0.57%) nginx
11 4 (0.46%) concrete5
11 4 (0.46%) Confluence
12 3 (0.34%) Apache Pig
12 3 (0.34%) Sitefinity
Applications
1 72 (8.28%) MS Excel
1 72 (8.28%) Photoshop
2 39 (4.48%) MS PowerPoint
3 31 (3.56%) MS Office
4 30 (3.45%) SPSS
5 19 (2.18%) Adobe Illustrator
6 14 (1.61%) InDesign
7 12 (1.38%) Adobe Creative Suite
8 7 (0.80%) InVision
9 6 (0.69%) Adobe Captivate
10 5 (0.57%) Spreadsheet
11 4 (0.46%) OmniGraffle
12 2 (0.23%) Fireworks
13 1 (0.11%) Adobe Premiere
13 1 (0.11%) MS Project
13 1 (0.11%) UserZoom
Business Applications
1 38 (4.37%) WebTrends
2 20 (2.30%) Magento
3 12 (1.38%) Payment Gateway
4 9 (1.03%) Adobe Campaign
5 7 (0.80%) Fredhopper
6 4 (0.46%) Sage 200
7 3 (0.34%) FastStats
7 3 (0.34%) OpenCart
7 3 (0.34%) Sprinklr
8 2 (0.23%) Kissmetrics
8 2 (0.23%) Radian6
9 1 (0.11%) Dynamics CRM
9 1 (0.11%) Eloqua
9 1 (0.11%) FastStats PeopleStage
9 1 (0.11%) iJento
9 1 (0.11%) SAP Oil and Gas
9 1 (0.11%) SessionCam
9 1 (0.11%) Social Studio
Cloud Services
1 115 (13.22%) AdWords
2 110 (12.64%) Adobe Analytics
3 48 (5.52%) Google Tag Manager
4 41 (4.71%) SaaS
5 32 (3.68%) IaaS
5 32 (3.68%) PaaS
6 19 (2.18%) GitHub
7 15 (1.72%) Amazon AWS
8 13 (1.49%) Google Cloud Platform
9 12 (1.38%) MailChimp
10 6 (0.69%) Basecamp
11 4 (0.46%) Responsys
11 4 (0.46%) SmartFocus
12 3 (0.34%) Chartbeat
13 2 (0.23%) AdSense
13 2 (0.23%) Amazon Kinesis
13 2 (0.23%) Firebase
13 2 (0.23%) Microsoft Azure
13 2 (0.23%) NUVI
14 1 (0.11%) Amazon EC2
Communications & Networking
1 37 (4.25%) Internet
2 4 (0.46%) SSH
3 2 (0.23%) Broadband
3 2 (0.23%) SMS
4 1 (0.11%) DAB
4 1 (0.11%) FTP
4 1 (0.11%) HTTP
4 1 (0.11%) Intranet
4 1 (0.11%) PPP
4 1 (0.11%) SSL
4 1 (0.11%) TCP/IP
4 1 (0.11%) VoIP
4 1 (0.11%) Wi-Fi
Database & Business Intelligence
1 72 (8.28%) MySQL
2 66 (7.59%) Big Data
3 34 (3.91%) Apache Cassandra
3 34 (3.91%) Power BI
3 34 (3.91%) SQL Server
4 30 (3.45%) QlikView
5 29 (3.33%) Relational Database
6 20 (2.30%) Mixpanel
6 20 (2.30%) SQL Server Integration Services
7 18 (2.07%) SQL Server Analysis Services
8 16 (1.84%) Data Mining
8 16 (1.84%) Data Warehouse
8 16 (1.84%) Hadoop
8 16 (1.84%) SQL Server Reporting Services
9 15 (1.72%) BusinessObjects
10 13 (1.49%) BigQuery
11 12 (1.38%) SAS Enterprise Guide
12 10 (1.15%) Looker
12 10 (1.15%) RDBMS
13 8 (0.92%) Base SAS
Development Applications
1 45 (5.17%) JIRA
2 35 (4.02%) Git (software)
3 28 (3.22%) Axure RP
4 26 (2.99%) Subversion
5 11 (1.26%) Dreamweaver
6 7 (0.80%) Talend Open Studio
7 6 (0.69%) Microsoft Blend
8 5 (0.57%) gulp
9 4 (0.46%) Balsamiq Mockups
9 4 (0.46%) CircleCI
9 4 (0.46%) Jasmine
9 4 (0.46%) Karma Test Runner
9 4 (0.46%) Protractor
10 3 (0.34%) Grunt
10 3 (0.34%) Jenkins
10 3 (0.34%) PHPUnit
10 3 (0.34%) Team Foundation Server
11 2 (0.23%) Bitbucket
11 2 (0.23%) Visual Website Optimizer
11 2 (0.23%) webpack
General
1 488 (56.09%) Marketing
2 104 (11.95%) Advertising
3 92 (10.57%) Retail
4 74 (8.51%) Finance
5 41 (4.71%) Publishing
6 25 (2.87%) Games
7 24 (2.76%) Telecoms
8 22 (2.53%) Legal
9 20 (2.30%) Brand Awareness
10 17 (1.95%) Manufacturing
11 14 (1.61%) Banking
12 8 (0.92%) Pharmaceutical
13 5 (0.57%) Spanish Language
14 4 (0.46%) Electronics
14 4 (0.46%) Portuguese Language
15 3 (0.34%) French Language
16 2 (0.23%) Multimedia
16 2 (0.23%) Online Betting
17 1 (0.11%) Automotive
17 1 (0.11%) German Language
Job Titles
1 230 (26.44%) Analyst
2 172 (19.77%) Developer
3 74 (8.51%) Web Analyst
4 70 (8.05%) Marketing Manager
5 67 (7.70%) Digital Analyst
6 63 (7.24%) Data Analyst
7 56 (6.44%) Analytics Manager
8 51 (5.86%) Digital Marketing Manager
9 38 (4.37%) Web Manager
10 35 (4.02%) Digital Analytics Manager
10 35 (4.02%) Marketing Executive
10 35 (4.02%) PHP Developer
11 34 (3.91%) Front End Developer (Client-Side Developer)
11 34 (3.91%) Google Analytics Analyst
11 34 (3.91%) Senior Analyst
12 33 (3.79%) Business Intelligence Analyst
12 33 (3.79%) Designer
13 32 (3.68%) Author
13 32 (3.68%) Technical Author
13 32 (3.68%) Technical Developer
Libraries, Frameworks & Software Standards
1 287 (32.99%) HTML
2 243 (27.93%) CSS
3 124 (14.25%) HTML5
4 89 (10.23%) Web Services
5 87 (10.00%) jQuery
6 69 (7.93%) CSS3
7 47 (5.40%) AngularJS
8 44 (5.06%) .NET
9 43 (4.94%) XML
10 42 (4.83%) Node.js
11 33 (3.79%) Middleware
12 32 (3.68%) Ajax
13 27 (3.10%) REST
14 22 (2.53%) ASP.NET
14 22 (2.53%) RESTful
15 21 (2.41%) JSON
16 20 (2.30%) LAMP
17 18 (2.07%) Twitter Bootstrap
18 17 (1.95%) Symfony
18 17 (1.95%) XHTML
Miscellaneous
1 259 (29.77%) Analytical Skills
2 209 (24.02%) Social Media
3 140 (16.09%) User Experience
4 42 (4.83%) Digital Media
5 38 (4.37%) Blog
6 32 (3.68%) Credit Risk
7 24 (2.76%) Mobile App
8 20 (2.30%) Computer Science
9 19 (2.18%) iPad
9 19 (2.18%) Life Science
10 11 (1.26%) Algorithms
11 9 (1.03%) Management Information System
12 8 (0.92%) FMCG
13 7 (0.80%) Video Conferencing
14 6 (0.69%) Fintech
14 6 (0.69%) Graphic Design
14 6 (0.69%) PMI
15 4 (0.46%) Animation
15 4 (0.46%) Driving Licence
16 3 (0.34%) Social Network
Operating Systems
1 24 (2.76%) Linux
2 7 (0.80%) Windows
3 2 (0.23%) Android
3 2 (0.23%) Apple iOS
3 2 (0.23%) Mac OS
3 2 (0.23%) Windows Server 2008
3 2 (0.23%) Windows Server 2012
4 1 (0.11%) CentOS
4 1 (0.11%) Unix
4 1 (0.11%) Windows Server
Processes & Methodologies
1 868 (99.77%) Analytics
2 306 (35.17%) SEO
3 282 (32.41%) E-Commerce
4 277 (31.84%) Digital Marketing
5 231 (26.55%) Web Analytics
6 170 (19.54%) Agile Software Development
7 163 (18.74%) Pay per click
8 123 (14.14%) Business Intelligence
9 101 (11.61%) CRM
10 100 (11.49%) Web Development
11 97 (11.15%) A/B Testing
12 87 (10.00%) Actionable Insight
13 79 (9.08%) Visualisation
14 76 (8.74%) Email Marketing
15 75 (8.62%) Digital Analytics
16 70 (8.05%) Marketing Strategy
17 69 (7.93%) Online Marketing
18 66 (7.59%) Scrum
19 65 (7.47%) Data Analytics
20 62 (7.13%) Data Analysis
Programming Languages
1 224 (25.75%) JavaScript
2 174 (20.00%) SQL
3 112 (12.87%) PHP
4 75 (8.62%) Java
5 70 (8.05%) Python
5 70 (8.05%) R
6 29 (3.33%) C#
7 22 (2.53%) VBA
8 19 (2.18%) MATLAB
9 13 (1.49%) T-SQL
10 7 (0.80%) Ruby
11 6 (0.69%) PHP 5
11 6 (0.69%) XAML
12 5 (0.57%) ES6
13 4 (0.46%) C
13 4 (0.46%) CoffeeScript
13 4 (0.46%) PL/SQL
13 4 (0.46%) VB
13 4 (0.46%) VB.NET
14 3 (0.34%) C++
Qualifications
1 159 (18.28%) Degree
2 7 (0.80%) Analytics IQ
2 7 (0.80%) Security Cleared
3 6 (0.69%) PMI Certification
4 3 (0.34%) BC Cleared
4 3 (0.34%) DBS Check
5 2 (0.23%) MCP
5 2 (0.23%) MCSE
5 2 (0.23%) Microsoft Certification
5 2 (0.23%) PhD
6 1 (0.11%) ISEB
Quality Assurance & Compliance
1 6 (0.69%) QA
1 6 (0.69%) SLA
2 5 (0.57%) Data Quality
3 2 (0.23%) Actionable Recommendations
4 1 (0.11%) Disclosure Scotland
System Software
1 8 (0.92%) Snort
2 4 (0.46%) Active Directory
3 1 (0.11%) Hyper-V
3 1 (0.11%) Samba
Systems Management
1 8 (0.92%) EnCase
1 8 (0.92%) McAfee ePO
1 8 (0.92%) RSA enVision
1 8 (0.92%) RSA Security Analytics
2 2 (0.23%) Puppet
3 1 (0.11%) Graphite
Vendors
1 837 (96.21%) Google
2 157 (18.05%) Adobe
3 91 (10.46%) Tableau
4 88 (10.11%) Microsoft
5 52 (5.98%) Omniture
6 51 (5.86%) IBM
7 42 (4.83%) ATG
7 42 (4.83%) hybris
8 38 (4.37%) Oracle
9 35 (4.02%) Facebook
10 33 (3.79%) Demandware
11 31 (3.56%) Optimizely
12 28 (3.22%) Twitter
13 26 (2.99%) ClickTale
14 25 (2.87%) DoubleClick
15 20 (2.30%) Zend
16 18 (2.07%) Coremetrics
17 12 (1.38%) Monetate
18 11 (1.26%) Hitwise
19 10 (1.15%) Splunk
Manchester, Lancashire
Adria Solutions Ltd
Salary: £25000 - £30000 per annum + Benefits
Posted: 15 hours ago
London
Salt
Salary: £30000 - £40000 per annum
Posted: 13 hours ago
West London
Vadis People
Salary: circ£50,000 - £60,000
Posted: 11 hours ago
Bristol, Avon
Sanderson
Salary: £22000 - £26000 per annum + Additional Benefits
Posted: 11 hours ago
South East London
flatraterecruiting
Salary: £40000.00 - £50000.00 per annum
Posted: 16 hours ago
City, London
Talent International
Salary: £35000 - £40000 per annum + full coverage, 25hol,Bonus,laptop
Posted: Yesterday
Birkenhead, Merseyside
Net Recruit.co.uk Ltd
Salary: Up to £24,000
Posted: 17 hours ago
London
Premier IT
Salary: £30000 - £35000 per annum
Posted: Yesterday
Dundee, Angus
Cathcart Associates Ltd
Salary: £26000 - £30000 per annum
Posted: 2 days ago
London
Venn Group
Salary: £45000 - £55000 Per Annum
Posted: Yesterday
South East London
Jobsite
Salary: Competitive plus Generous Benefits
Posted: Yesterday
London
Hydrogen Group
Salary: £35000.00 - £40000.00 per annum
Posted: 3 days ago
Kettering, Northamptonshire
Spring Technology
Salary: £20000.00 - £26000.00 per annum + bonuses and benefits
Posted: 2 days ago
Northampton, Northamptonshire
Harvey Nash plc
Salary: £35000 - £50000 per annum + + attractive package
Posted: 3 days ago
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: 2 days ago
Glasgow, Lanarkshire
FPSG Connect
Salary: £30000 - £40000 per annum + excellent benefits
Posted: Yesterday
Bath, Avon
Sopra Steria Recruitment
Salary: From £30,000 to £56,000 per annum
Posted: 2 days ago
London
Premier Media
Salary: £700000.00 - £800000 per annum
Posted: 2 days ago
Southampton, Hampshire
The People Network
Salary: £20000 - £35000 per annum
Posted: 4 days ago
Cambridge, Cambridgeshire
Greywood Associates Limited
Salary: £30000 - £38000 per annum + Benefits
Posted: 3 days ago
London
Digital Gurus
Salary: £40000 - £60000 per annum + + bens
Posted: 2 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £30000 - £35000 per annum + Benefits
Posted: 3 days ago
North West London
Win Technologies
Posted: 2 days ago
Chelmsford, Essex
RP2 - Global
Salary: From £35,000 to £65,000 per annum
Posted: 4 days ago
Manchester, Lancashire
Bright HR
Salary: £0 - 32k per year + Excellent Benefits
Posted: 2 days ago
North London
ARC IT Recruitment Ltd
Salary: £competitive
Posted: 3 days ago
Manchester, Lancashire
Profile 29 Limited
Salary: From £25,000 to £30,000 per annum
Posted: 3 days ago
London
Stafford-Sharp Associates
Salary: £45000 - £55000 per annum
Posted: 4 days ago
Farnborough, Hampshire
The People Network
Salary: £20000 - £30000 per annum
Posted: 4 days ago
Manchester, Lancashire
Jagger Talent
Salary: From £25,000 to £28,000 per annum
Posted: 4 days ago