Google Analytics Jobs

Google Analytics (GA)
UK

The table below provides summary statistics for permanent job vacancies requiring Google Analytics skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Google Analytics over the 6 months leading up to 10 June 2025, comparing them to the same period in the previous two years.

6 months to
10 Jun 2025
Same period 2024 Same period 2023
Rank 402 602 487
Rank change year-on-year +200 -115 -11
Permanent jobs citing Google Analytics 352 337 553
As % of all permanent jobs advertised in the UK 0.63% 0.31% 0.59%
As % of the Cloud Services category 2.27% 0.92% 1.38%
Number of salaries quoted 169 299 357
10th Percentile £29,750 £26,750 £32,500
25th Percentile £32,500 £31,250 £37,500
Median annual salary (50th Percentile) £45,000 £42,500 £42,500
Median % change year-on-year +5.88% - -9.09%
75th Percentile £58,750 £58,250 £60,000
90th Percentile £75,000 £68,750 £68,750
UK excluding London median annual salary £40,000 £39,500 £40,000
% change year-on-year +1.27% -1.25% -

All Cloud Skills
UK

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills.

Permanent vacancies with a requirement for cloud computing skills 15,495 36,452 40,083
As % of all permanent jobs advertised in the UK 27.55% 33.61% 43.06%
Number of salaries quoted 10,222 27,130 27,066
10th Percentile £31,250 £30,140 £34,182
25th Percentile £42,500 £41,250 £46,250
Median annual salary (50th Percentile) £60,000 £57,500 £64,000
Median % change year-on-year +4.35% -10.16% +2.40%
75th Percentile £82,500 £77,500 £85,000
90th Percentile £102,500 £96,000 £102,500
UK excluding London median annual salary £52,500 £50,000 £55,000
% change year-on-year +5.00% -9.09% +4.76%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

Salary distribution for jobs citing Google Analytics over the 6 months to 10 June 2025.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 10 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +122 268 £43,500 +2.35% 798
UK excluding London +140 163 £40,000 +1.27% 524
Work from Home +92 149 £45,000 +9.76% 391
London +148 120 £58,750 +17.50% 370
North of England +11 46 £39,500 -1.25% 206
South East +101 43 £40,000 +14.29% 192
North West -17 38 £36,250 -14.71% 131
Midlands +63 31 £43,500 +16.00% 58
West Midlands +55 20 £41,250 +10.00% 40
East of England +39 20 £37,500 +15.38% 23
Scotland +115 11 £85,253 +94.86% 10
East Midlands +48 11 £43,500 +33.85% 14
South West +103 7 £41,500 -17.00% 19
Yorkshire +39 7 £40,000 +10.34% 47
Wales +40 4 £60,000 +62.16% 13
North East +49 1 £31,200 -37.60% 28
Northern Ireland - 1 - - 2

Google Analytics
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 73 (20.74%) CMS
2 51 (14.49%) WordPress
3 13 (3.69%) Drupal
4 7 (1.99%) IBM Domino
5 4 (1.14%) Adobe Experience Manager
5 4 (1.14%) Apache Airflow
5 4 (1.14%) Confluence
5 4 (1.14%) Umbraco
6 3 (0.85%) EPiServer
6 3 (0.85%) SharePoint
7 2 (0.57%) Sitecore CMS
8 1 (0.28%) Apache
8 1 (0.28%) Ethereum
8 1 (0.28%) nginx
Applications
1 56 (15.91%) Microsoft Excel
2 27 (7.67%) Microsoft Office
3 19 (5.40%) Photoshop
4 10 (2.84%) Microsoft PowerPoint
5 8 (2.27%) Adobe XD
6 5 (1.42%) Adobe Premiere
6 5 (1.42%) Trello
7 4 (1.14%) Adobe Illustrator
7 4 (1.14%) Chatbot
8 2 (0.57%) Adobe Creative Suite
8 2 (0.57%) Notion
8 2 (0.57%) Sketch
9 1 (0.28%) Final Cut Pro
Business Applications
1 25 (7.10%) Shopify
2 10 (2.84%) Dynamics CRM
3 8 (2.27%) Magento
4 5 (1.42%) Salesforce CRM
5 4 (1.14%) Payment Gateway
6 2 (0.57%) Dynamics GP
7 1 (0.28%) Raiser’s Edge
Cloud Services
1 86 (24.43%) Google Ads
2 45 (12.78%) Power Platform
3 39 (11.08%) Google Tag Manager
4 27 (7.67%) Adobe Analytics
4 27 (7.67%) Canva
5 23 (6.53%) Google Sheets
6 17 (4.83%) Azure
6 17 (4.83%) Facebook Ads
6 17 (4.83%) GCP
7 16 (4.55%) MailChimp
8 14 (3.98%) Google Data Studio
9 13 (3.69%) Contentsquare
9 13 (3.69%) Microsoft Advertising
10 10 (2.84%) AWS
10 10 (2.84%) Snowflake
11 7 (1.99%) GitHub
12 6 (1.70%) Figma
13 5 (1.42%) Firebase
13 5 (1.42%) Power Automate
13 5 (1.42%) Zapier
Communications & Networking
1 6 (1.70%) SMS
2 4 (1.14%) Intranet
3 2 (0.57%) DNS
3 2 (0.57%) Internet
3 2 (0.57%) TCP/IP
3 2 (0.57%) Wi-Fi
4 1 (0.28%) SNA
Database & Business Intelligence
1 45 (12.78%) Power BI
2 32 (9.09%) Tableau
3 23 (6.53%) Looker
4 12 (3.41%) Data Warehouse
4 12 (3.41%) MySQL
5 5 (1.42%) Power Query
6 4 (1.14%) Azure SQL Database
6 4 (1.14%) BigQuery
6 4 (1.14%) Mixpanel
7 3 (0.85%) Data Lake
7 3 (0.85%) SQL Server
8 2 (0.57%) Metadata
8 2 (0.57%) MongoDB
8 2 (0.57%) PostgreSQL
9 1 (0.28%) Amazon Aurora
9 1 (0.28%) Amazon Redshift
9 1 (0.28%) Elasticsearch
9 1 (0.28%) KNIME
9 1 (0.28%) Redis
9 1 (0.28%) Relational Database
Development Applications
1 10 (2.84%) JIRA
2 8 (2.27%) Git
3 6 (1.70%) Jenkins
4 5 (1.42%) Bazaar
5 4 (1.14%) CircleCI
5 4 (1.14%) Visual Studio
5 4 (1.14%) webpack
6 3 (0.85%) Axure RP
6 3 (0.85%) Balsamiq
6 3 (0.85%) Visual Website Optimizer
7 2 (0.57%) SQL Server Management Studio (SSMS)
8 1 (0.28%) Atlassian Bamboo
8 1 (0.28%) Crashlytics
8 1 (0.28%) Cypress.io
8 1 (0.28%) fastlane
8 1 (0.28%) Postman
8 1 (0.28%) Selenium
8 1 (0.28%) Travis CI
8 1 (0.28%) Visual Studio Code
8 1 (0.28%) WebDriver
General
1 256 (72.73%) Marketing
2 153 (43.47%) Social Skills
3 138 (39.20%) Analytical Skills
4 88 (25.00%) Advertising
5 65 (18.47%) Retail
6 43 (12.22%) Finance
7 35 (9.94%) Inclusion and Diversity
8 19 (5.40%) Brand Awareness
8 19 (5.40%) Law
9 16 (4.55%) Organisational Skills
9 16 (4.55%) Presentation Skills
10 15 (4.26%) Public Sector
11 11 (3.13%) Police
11 11 (3.13%) Publishing
12 10 (2.84%) Games
13 9 (2.56%) French Language
14 8 (2.27%) Legal
15 7 (1.99%) Manufacturing
15 7 (1.99%) Spanish Language
16 6 (1.70%) German Language
Job Titles
1 47 (13.35%) Analyst
2 41 (11.65%) Lead
3 36 (10.23%) Senior
4 15 (4.26%) Performance Analyst
5 14 (3.98%) Data Scientist
5 14 (3.98%) PPC Executive
5 14 (3.98%) Senior Data Scientist
6 13 (3.69%) Developer
6 13 (3.69%) Lead Data Scientist
6 13 (3.69%) SEO Manager
7 12 (3.41%) SEO Specialist
8 10 (2.84%) Digital Analyst
8 10 (2.84%) Digital Executive
8 10 (2.84%) E-Commerce Manager
8 10 (2.84%) Marketing Manager
9 9 (2.56%) Communications Officer
9 9 (2.56%) Marketing Executive
9 9 (2.56%) Marketing Specialist
10 8 (2.27%) PPC Analyst
11 7 (1.99%) Web Specialist
Libraries, Frameworks & Software Standards
1 50 (14.20%) HTML
2 41 (11.65%) CSS
3 8 (2.27%) React
4 4 (1.14%) Enzyme
4 4 (1.14%) Jest
4 4 (1.14%) JSON
4 4 (1.14%) Redux
5 3 (0.85%) XML
6 2 (0.57%) AngularJS
6 2 (0.57%) Django
6 2 (0.57%) HTML5
6 2 (0.57%) jQuery
6 2 (0.57%) Node.js
6 2 (0.57%) Vue
7 1 (0.28%) GraphQL
7 1 (0.28%) LEMP Stack
7 1 (0.28%) Memcached
7 1 (0.28%) REST
7 1 (0.28%) RxSwift
7 1 (0.28%) SOAP
Miscellaneous
1 103 (29.26%) Social Media
2 33 (9.38%) Blog
2 33 (9.38%) Self-Motivation
3 24 (6.82%) Algorithms
4 22 (6.25%) Product Ownership
5 21 (5.97%) Analytical Mindset
6 11 (3.13%) Digital Media
7 10 (2.84%) Mobile App
8 9 (2.56%) Marketing Technology
9 8 (2.27%) Management Information System
9 8 (2.27%) Video Editing
10 6 (1.70%) Multi-touch
11 5 (1.42%) BBC
11 5 (1.42%) Graphic Design
11 5 (1.42%) Social Network
12 4 (1.14%) NHS
12 4 (1.14%) Public Cloud
13 3 (0.85%) Data Structures
13 3 (0.85%) Motion Graphics
13 3 (0.85%) Online Games
Operating Systems
1 1 (0.28%) Android
1 1 (0.28%) Apple iOS
1 1 (0.28%) Linux
Processes & Methodologies
1 351 (99.72%) Analytics
2 155 (44.03%) Digital Marketing
3 143 (40.63%) SEO
4 82 (23.30%) Pay per click
5 73 (20.74%) Actionable Insight
6 69 (19.60%) E-Commerce
7 68 (19.32%) User Experience
8 63 (17.90%) Data Analysis
9 54 (15.34%) CRM
9 54 (15.34%) Decision-Making
10 53 (15.06%) Paid Search
11 52 (14.77%) Problem-Solving
12 51 (14.49%) A/B Testing
12 51 (14.49%) Agile
12 51 (14.49%) Marketing Strategy
13 42 (11.93%) Data-Driven Decision Making
14 41 (11.65%) Business Intelligence
15 40 (11.36%) Project Management
16 39 (11.08%) Visualisation
17 37 (10.51%) Conversion Rate Optimisation
Programming Languages
1 53 (15.06%) SQL
2 34 (9.66%) JavaScript
3 26 (7.39%) Python
4 13 (3.69%) PHP
5 5 (1.42%) T-SQL
6 4 (1.14%) Bash
7 2 (0.57%) C#
7 2 (0.57%) C++
7 2 (0.57%) Data Analysis Expressions
7 2 (0.57%) Java
8 1 (0.28%) Kotlin
8 1 (0.28%) R
8 1 (0.28%) Swift
8 1 (0.28%) TypeScript
Qualifications
1 60 (17.05%) Degree
2 19 (5.40%) DBS Check
3 16 (4.55%) Master's Degree
4 4 (1.14%) BPSS Clearance
5 3 (0.85%) Tableau Certification
6 2 (0.57%) Azure Certification
6 2 (0.57%) Computer Science Degree
6 2 (0.57%) SC Cleared
6 2 (0.57%) Security Cleared
7 1 (0.28%) GISF
7 1 (0.28%) Microsoft Certification
Quality Assurance & Compliance
1 22 (6.25%) Accessibility
2 21 (5.97%) GDPR
3 14 (3.98%) Data Quality
4 10 (2.84%) Actionable Recommendations
5 8 (2.27%) QA
6 6 (1.70%) WCAG
7 4 (1.14%) Cyber Essentials
8 2 (0.57%) PERC
9 1 (0.28%) California Consumer Privacy Act
System Software
1 5 (1.42%) Docker
Systems Management
1 4 (1.14%) Kubernetes
1 4 (1.14%) Matomo
2 3 (0.85%) Terraform
Vendors
1 351 (99.72%) Google
2 75 (21.31%) Microsoft
3 45 (12.78%) Adobe
4 43 (12.22%) Facebook
5 33 (9.38%) Ahrefs
5 33 (9.38%) Salesforce
6 29 (8.24%) Instagram
7 19 (5.40%) Hotjar
7 19 (5.40%) TikTok
8 17 (4.83%) Screaming Frog
9 16 (4.55%) Salesforce Marketing Cloud
10 14 (3.98%) Marketo
10 14 (3.98%) YouTube
11 13 (3.69%) HubSpot
12 12 (3.41%) Pinterest
13 9 (2.56%) WooCommerce
14 8 (2.27%) Optimizely
15 6 (1.70%) Hootsuite
15 6 (1.70%) Tealium
15 6 (1.70%) Yahoo!