Period
to 25 October 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 25 October 2021 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
25 Oct 2021
Same period 2020 Same period 2019
Rank 442 491 605
Rank change year-on-year +49 +114 -33
Permanent jobs citing Google Analytics 856 204 554
As % of all permanent jobs advertised in the UK 0.68% 0.42% 0.41%
As % of the Cloud Services category 1.56% 1.03% 1.27%
Number of salaries quoted 569 165 463
10th Percentile £27,900 £27,500 £27,500
25th Percentile £35,000 £32,000 £32,500
Median annual salary (50th Percentile) £45,000 £49,000 £45,000
Median % change year-on-year -8.16% +8.89% +12.50%
75th Percentile £60,000 £63,750 £58,125
90th Percentile £71,250 £70,000 £67,500
UK excluding London median annual salary £40,000 £35,000 £39,000
% change year-on-year +14.29% -10.26% +4.00%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 54,772 19,785 43,719
As % of all permanent IT jobs advertised in the UK 43.35% 40.48% 32.09%
Number of salaries quoted 38,257 16,819 36,063
10th Percentile £32,500 £32,500 £30,000
25th Percentile £42,500 £42,500 £39,000
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% -
75th Percentile £80,000 £75,000 £75,000
90th Percentile £95,000 £92,500 £90,000
UK excluding London median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% -

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

Salary distribution for jobs citing Google Analytics over the 6 months to 25 October 2021.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 25 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +43 761 £45,000 -9.09% 139
UK excluding London +27 401 £40,000 +14.29% 86
London -28 395 £52,500 -12.50% 61
Work from Home -117 181 £44,500 -9.18% 29
North of England -27 117 £36,000 +12.50% 24
South East -93 89 £40,000 +3.67% 24
North West -46 61 £35,000 -12.50% 10
East of England -56 55 £27,500 -21.43% 12
South West -82 52 £40,000 +6.67% 7
Midlands -77 49 £40,750 +31.45% 11
Yorkshire -51 48 £42,500 +32.81% 6
West Midlands -65 41 £43,750 -5.41% 6
Scotland -59 27 £45,000 - 4
Isle of Man - 10 - -
East Midlands -82 8 £33,750 +8.87% 5
North East - 8 £32,500 - 8
Wales -49 4 £43,750 -18.98% 2

For the 6 months to 25 October 2021, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 856 (100.00%) Analytics
2 844 (98.60%) Google
3 492 (57.48%) Marketing
4 272 (31.78%) SQL
5 245 (28.62%) Social Skills
6 238 (27.80%) SEO
7 237 (27.69%) Digital Marketing
8 226 (26.40%) Business Intelligence
9 218 (25.47%) User Experience
10 197 (23.01%) Analytical Skills
11 173 (20.21%) Tableau
12 172 (20.09%) HTML
13 167 (19.51%) Adobe
14 160 (18.69%) Python
15 155 (18.11%) Problem-Solving
16 152 (17.76%) JavaScript
17 149 (17.41%) Pay per click
18 141 (16.47%) Agile Software Development
18 141 (16.47%) E-Commerce
19 137 (16.00%) Social Media
20 136 (15.89%) Power Platform
20 136 (15.89%) Power BI
21 129 (15.07%) Visualisation
22 124 (14.49%) A/B Testing
23 120 (14.02%) CSS
24 118 (13.79%) Adobe Analytics
25 116 (13.55%) Degree
26 104 (12.15%) Finance
27 103 (12.03%) Google Ads
28 102 (11.92%) Google Tag Manager

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 101 (11.80%) CMS
2 57 (6.66%) WordPress
3 23 (2.69%) Drupal
4 22 (2.57%) Apache Spark
5 20 (2.34%) Oracle Application Server
6 11 (1.29%) SAS
6 11 (1.29%) Sitecore CMS
7 9 (1.05%) Confluence
8 6 (0.70%) Adobe Experience Manager
8 6 (0.70%) IIS
8 6 (0.70%) Joomla!
9 5 (0.58%) Apache Airflow
10 4 (0.47%) SharePoint
11 3 (0.35%) Apache
11 3 (0.35%) Apache Solr
11 3 (0.35%) Headless CMS
11 3 (0.35%) Umbraco
12 2 (0.23%) GlassFish
12 2 (0.23%) Kentico
12 2 (0.23%) nginx
Applications
1 62 (7.24%) Microsoft Excel
2 28 (3.27%) Sketch
3 27 (3.15%) Microsoft Office
4 26 (3.04%) Microsoft PowerPoint
5 20 (2.34%) InVision
6 18 (2.10%) Photoshop
7 17 (1.99%) Chatbot
7 17 (1.99%) Spreadsheet
8 15 (1.75%) Figma
9 12 (1.40%) Adobe Illustrator
10 10 (1.17%) Adobe Creative Suite
11 5 (0.58%) UserZoom
12 4 (0.47%) Zeplin
13 2 (0.23%) InDesign
13 2 (0.23%) Weka
14 1 (0.12%) Acrobat
14 1 (0.12%) Adobe After Effects
14 1 (0.12%) Adobe Premiere
14 1 (0.12%) Final Cut Pro
14 1 (0.12%) SPSS
Business Applications
1 35 (4.09%) Magento
2 15 (1.75%) Dynamics CRM
3 11 (1.29%) Shopify
3 11 (1.29%) WebTrends
4 4 (0.47%) Eloqua
5 3 (0.35%) Oracle EBS
5 3 (0.35%) SessionCam
6 2 (0.23%) Sprinklr
7 1 (0.12%) Adobe Campaign
7 1 (0.12%) NetSuite
7 1 (0.12%) OpenCart
Cloud Services
1 136 (15.89%) Power Platform
2 118 (13.79%) Adobe Analytics
3 103 (12.03%) Google Ads
4 102 (11.92%) Google Tag Manager
5 65 (7.59%) AWS
6 60 (7.01%) GCP
7 58 (6.78%) Google Data Studio
8 49 (5.72%) Snowflake
9 35 (4.09%) Azure
10 25 (2.92%) Facebook Ads
11 24 (2.80%) Microsoft Advertising
12 18 (2.10%) Firebase
13 17 (1.99%) SaaS
14 15 (1.75%) dbt
15 14 (1.64%) Google Sheets
16 13 (1.52%) Adobe Creative Cloud
16 13 (1.52%) Amazon SageMaker
17 9 (1.05%) PaaS
18 8 (0.93%) MailChimp
18 8 (0.93%) Miro
Communications & Networking
1 14 (1.64%) Broadband
2 7 (0.82%) DNS
2 7 (0.82%) HTTP
3 3 (0.35%) Internet
3 3 (0.35%) Intranet
4 2 (0.23%) AMQP
5 1 (0.12%) ATM
5 1 (0.12%) Firewall
5 1 (0.12%) Network Security
5 1 (0.12%) SSH
5 1 (0.12%) SSL
Database & Business Intelligence
1 173 (20.21%) Tableau
2 136 (15.89%) Power BI
3 51 (5.96%) Data Warehouse
4 46 (5.37%) Looker
5 42 (4.91%) BigQuery
6 37 (4.32%) Big Data
7 35 (4.09%) MySQL
8 32 (3.74%) Oracle ODI
9 30 (3.50%) Oracle Database
9 30 (3.50%) Oracle Database 12c
10 29 (3.39%) Oracle BI EE
11 27 (3.15%) SQL Server
12 23 (2.69%) Snowflake Schema
13 20 (2.34%) Mixpanel
14 17 (1.99%) Relational Database
15 16 (1.87%) Amazon Redshift
16 13 (1.52%) Metadata
17 12 (1.40%) NoSQL
18 9 (1.05%) Qlik Sense
18 9 (1.05%) Redis
Development Applications
1 50 (5.84%) JIRA
2 27 (3.15%) Git (software)
3 21 (2.45%) Oracle APEX
4 11 (1.29%) Visual Website Optimizer
5 6 (0.70%) Grunt
6 5 (0.58%) ESLint
6 5 (0.58%) SQL Server Management Studio (SSMS)
6 5 (0.58%) Travis CI
7 4 (0.47%) PhpStorm
7 4 (0.47%) Robolectric
8 3 (0.35%) Atlassian Bamboo
8 3 (0.35%) Axure RP
8 3 (0.35%) Bitbucket
8 3 (0.35%) git-flow
8 3 (0.35%) PHPUnit
8 3 (0.35%) RubyGems
8 3 (0.35%) Xdebug
9 2 (0.23%) Cypress.io
9 2 (0.23%) Selenium
9 2 (0.23%) Subversion
General
1 492 (57.48%) Marketing
2 245 (28.62%) Social Skills
3 197 (23.01%) Analytical Skills
4 104 (12.15%) Finance
5 100 (11.68%) Advertising
6 85 (9.93%) Retail
7 68 (7.94%) Organisational Skills
8 42 (4.91%) Publishing
9 37 (4.32%) Presentation Skills
10 31 (3.62%) Inclusion and Diversity
11 22 (2.57%) Legal
12 20 (2.34%) Automotive
13 18 (2.10%) Police
14 15 (1.75%) Law
15 13 (1.52%) Games
16 12 (1.40%) Manufacturing
17 11 (1.29%) Pharmaceutical
18 10 (1.17%) Public Sector
19 8 (0.93%) Military
20 7 (0.82%) Influencing Skills
Job Titles
1 223 (26.05%) Analyst
2 122 (14.25%) Data Analyst
3 112 (13.08%) Developer
4 52 (6.07%) Marketing Manager
5 50 (5.84%) Senior Analyst
6 46 (5.37%) Digital Analyst
7 45 (5.26%) Marketing Executive
8 35 (4.09%) Consultant
8 35 (4.09%) Designer
9 33 (3.86%) Web Analyst
10 31 (3.62%) Product Owner
11 30 (3.50%) Performance Manager
12 29 (3.39%) Digital Marketing Manager
12 29 (3.39%) Front End Developer (Client-Side Developer)
13 27 (3.15%) Product Analyst
14 26 (3.04%) Data Engineer
14 26 (3.04%) Digital Executive
14 26 (3.04%) UX Designer
15 25 (2.92%) Digital Marketing Executive
15 25 (2.92%) Web Developer
Libraries, Frameworks & Software Standards
1 172 (20.09%) HTML
2 120 (14.02%) CSS
3 51 (5.96%) React
4 32 (3.74%) .NET
4 32 (3.74%) Kafka
4 32 (3.74%) Oracle GoldenGate
5 29 (3.39%) AngularJS
6 25 (2.92%) Node.js
7 24 (2.80%) jQuery
8 22 (2.57%) HTML5
9 20 (2.34%) Sass
10 19 (2.22%) LESS
11 17 (1.99%) CSS3
12 16 (1.87%) KnockoutJS
13 14 (1.64%) D3.js
14 13 (1.52%) Vue.js
15 12 (1.40%) DOM
15 12 (1.40%) XML
16 9 (1.05%) Elastic Stack
16 9 (1.05%) Web Services
Miscellaneous
1 218 (25.47%) User Experience
2 137 (16.00%) Social Media
3 36 (4.21%) Mobile App
4 33 (3.86%) Digital Media
5 21 (2.45%) Management Information System
6 17 (1.99%) Data Structures
6 17 (1.99%) FMCG
7 16 (1.87%) Life Science
8 15 (1.75%) Data Protection Act
9 14 (1.64%) Algorithms
9 14 (1.64%) Self-Motivation
10 10 (1.17%) Analytical Mindset
10 10 (1.17%) Data Centre
10 10 (1.17%) Legacy Systems
11 8 (0.93%) Blog
11 8 (0.93%) Marketing Technology
12 7 (0.82%) Podcast
12 7 (0.82%) Web 2.0
13 6 (0.70%) Virtual Team
14 5 (0.58%) Graphic Design
Operating Systems
1 14 (1.64%) Linux
2 11 (1.29%) Android
3 7 (0.82%) Apple iOS
4 1 (0.12%) Mac OS X
4 1 (0.12%) Unix
Processes & Methodologies
1 856 (100.00%) Analytics
2 238 (27.80%) SEO
3 237 (27.69%) Digital Marketing
4 226 (26.40%) Business Intelligence
5 155 (18.11%) Problem-Solving
6 149 (17.41%) Pay per click
7 141 (16.47%) Agile Software Development
7 141 (16.47%) E-Commerce
8 129 (15.07%) Visualisation
9 124 (14.49%) A/B Testing
10 100 (11.68%) CRM
11 98 (11.45%) Web Analytics
12 92 (10.75%) Data Analytics
13 88 (10.28%) Data Visualisation
14 84 (9.81%) Project Management
15 78 (9.11%) Actionable Insight
16 77 (9.00%) Decision-Making
17 75 (8.76%) Web Development
18 73 (8.53%) Data Analysis
19 71 (8.29%) Email Marketing
Programming Languages
1 272 (31.78%) SQL
2 160 (18.69%) Python
3 152 (17.76%) JavaScript
4 70 (8.18%) PHP
5 68 (7.94%) R
6 25 (2.92%) C#
6 25 (2.92%) Java
7 21 (2.45%) PL/SQL
8 18 (2.10%) PL/1
9 17 (1.99%) C
10 13 (1.52%) TypeScript
11 10 (1.17%) Ruby
12 9 (1.05%) C++
13 5 (0.58%) Kotlin
14 4 (0.47%) Data Analysis Expressions (DAX)
15 3 (0.35%) Go
15 3 (0.35%) JSX
15 3 (0.35%) Rust
15 3 (0.35%) Scala
15 3 (0.35%) T-SQL
Qualifications
1 116 (13.55%) Degree
2 27 (3.15%) Computer Science Degree
3 20 (2.34%) Numerate Degree
4 16 (1.87%) Master's Degree
5 9 (1.05%) Analytics IQ
6 6 (0.70%) DBS Check
7 2 (0.23%) AAT
8 1 (0.12%) BPSS Clearance
8 1 (0.12%) PhD
8 1 (0.12%) Security Cleared
Quality Assurance & Compliance
1 47 (5.49%) QA
2 35 (4.09%) Accessibility
3 16 (1.87%) Data Quality
4 12 (1.40%) GDPR
5 6 (0.70%) Actionable Recommendations
6 2 (0.23%) SLA
System Software
1 18 (2.10%) Docker
2 2 (0.23%) Virtual Servers
3 1 (0.12%) Virtual Machines
Systems Management
1 15 (1.75%) Kubernetes
2 10 (1.17%) Matomo
3 4 (0.47%) Terraform
4 3 (0.35%) Prometheus
5 2 (0.23%) Bugsnag
6 1 (0.12%) Ansible
6 1 (0.12%) Grafana
6 1 (0.12%) MOM
Vendors
1 844 (98.60%) Google
2 167 (19.51%) Adobe
3 49 (5.72%) Microsoft
4 48 (5.61%) Facebook
5 47 (5.49%) Salesforce.com
6 39 (4.56%) Oracle
7 30 (3.50%) Pardot
8 26 (3.04%) Apple
9 21 (2.45%) Instagram
10 19 (2.22%) Hotjar
10 19 (2.22%) Omniture
10 19 (2.22%) Optimizely
10 19 (2.22%) Sitecore
11 16 (1.87%) Databricks
12 15 (1.75%) Snowplow
13 13 (1.52%) Amplitude
13 13 (1.52%) YouTube
14 12 (1.40%) Screaming Frog
15 11 (1.29%) Qubit
15 11 (1.29%) Twitter