Period
to 4 July 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 4 July 2020 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
4 Jul 2020
Same period 2019 Same period 2018
Rank 572 606 592
Rank change year-on-year +34 -14 -36
Permanent jobs citing Google Analytics 282 606 790
As % of all permanent jobs advertised in the UK 0.36% 0.41% 0.44%
As % of the Cloud Services category 1.00% 1.40% 1.87%
Number of salaries quoted 247 494 667
Median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -
10th Percentile £28,750 £26,825 £26,250
90th Percentile £71,000 £72,500 £61,250
UK excluding London median annual salary £42,500 £39,000 £35,000
% change year-on-year +8.97% +11.43% +2.94%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 28,327 43,411 42,320
As % of all permanent IT jobs advertised in the UK 35.90% 29.57% 23.83%
Number of salaries quoted 23,069 35,257 34,458
Median annual salary £57,500 £55,000 £52,500
Median salary % change year-on-year +4.55% +4.76% +5.00%
10th Percentile £32,500 £30,750 £29,750
90th Percentile £92,500 £87,500 £83,750
UK excluding London median annual salary £50,000 £47,500 £46,000
% change year-on-year +5.26% +3.26% +5.14%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

Salary distribution for jobs citing Google Analytics over the 6 months to 4 July 2020.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 4 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 262 £50,000 +17.65% 26
London -1 142 £57,500 +21.05% 9
UK excluding London +109 128 £42,500 +8.97% 17
South East +121 50 £45,000 +13.92% 1
North of England +60 27 £45,000 +12.50% 5
South West +102 24 £40,000 +33.33% 2
Midlands +110 15 £31,000 -8.15% 9
Yorkshire +81 14 £45,000 +12.50% 2
Work from Home +60 13 £30,000 -29.41% 4
North West +54 12 £43,750 +4.17% 1
West Midlands +92 10 £43,750 +34.62% 9
East Midlands +59 5 £31,000 +3.33%
East of England +85 4 £47,500 +18.75%
Scotland +82 4 £31,500 -16.00%
Wales +23 3 £40,000 -11.11%
North East +24 1 - - 2
Channel Islands - 1 £47,500 -

For the 6 months to 4 July 2020, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 279 (98.94%) Google
1 279 (98.94%) Analytics
2 132 (46.81%) Marketing
3 88 (31.21%) SEO
4 87 (30.85%) JavaScript
5 79 (28.01%) HTML
6 74 (26.24%) CSS
7 65 (23.05%) Digital Marketing
8 64 (22.70%) User Experience
8 64 (22.70%) Analytical Skills
9 58 (20.57%) SQL
10 57 (20.21%) Agile Software Development
11 55 (19.50%) Adobe
11 55 (19.50%) Web Analytics
12 52 (18.44%) E-Commerce
13 46 (16.31%) Business Intelligence
14 41 (14.54%) Finance
15 37 (13.12%) Tableau
16 36 (12.77%) Python
16 36 (12.77%) Retail
17 34 (12.06%) Web Development
17 34 (12.06%) Power Platform
18 33 (11.70%) HTML5
18 33 (11.70%) Power BI
19 32 (11.35%) Adobe Analytics
19 32 (11.35%) PHP
20 31 (10.99%) Java
21 30 (10.64%) Microsoft Excel
21 30 (10.64%) Scrum
22 29 (10.28%) React

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (9.57%) CMS
2 15 (5.32%) WordPress
3 6 (2.13%) Apache
4 5 (1.77%) Drupal
5 4 (1.42%) Apache Solr
6 3 (1.06%) Adobe Experience Manager
6 3 (1.06%) Apache Spark
6 3 (1.06%) Confluence
6 3 (1.06%) Joomla!
6 3 (1.06%) SAS
6 3 (1.06%) SharePoint
7 2 (0.71%) Mule
7 2 (0.71%) Sitecore CMS
8 1 (0.35%) Headless CMS
8 1 (0.35%) IIS
8 1 (0.35%) Kentico
Applications
1 30 (10.64%) Microsoft Excel
2 13 (4.61%) Microsoft Office
3 12 (4.26%) Figma
4 10 (3.55%) Zeplin
5 7 (2.48%) InVision
5 7 (2.48%) Sketch
6 6 (2.13%) Adobe Creative Suite
7 5 (1.77%) Adobe XD
7 5 (1.77%) Photoshop
8 4 (1.42%) Microsoft PowerPoint
9 2 (0.71%) Adobe Illustrator
9 2 (0.71%) SPSS
10 1 (0.35%) Camtasia
10 1 (0.35%) Chatbot
10 1 (0.35%) InfoPath
10 1 (0.35%) MS Visio
Business Applications
1 13 (4.61%) Magento
2 7 (2.48%) WebTrends
3 4 (1.42%) Shopify
4 2 (0.71%) Adobe Campaign
5 1 (0.35%) Payment Gateway
5 1 (0.35%) SessionCam
5 1 (0.35%) Sprinklr
Cloud Services
1 34 (12.06%) Power Platform
2 32 (11.35%) Adobe Analytics
3 28 (9.93%) GCP
4 25 (8.87%) Azure
4 25 (8.87%) Google Tag Manager
4 25 (8.87%) SaaS
5 24 (8.51%) AdWords
6 18 (6.38%) AWS
7 10 (3.55%) Firebase
8 4 (1.42%) Google Sheets
9 3 (1.06%) Adobe Creative Cloud
9 3 (1.06%) BrowserStack
9 3 (1.06%) GitHub
9 3 (1.06%) Office 365
9 3 (1.06%) Trello
10 2 (0.71%) Cloud Computing
10 2 (0.71%) Force.com
10 2 (0.71%) G Suite
10 2 (0.71%) Kissmetrics
11 1 (0.35%) Dynamics 365
Communications & Networking
1 7 (2.48%) DNS
2 3 (1.06%) Wi-Fi
3 2 (0.71%) Internet
4 1 (0.35%) Firewall
4 1 (0.35%) NAS
4 1 (0.35%) SMS
4 1 (0.35%) VoIP
4 1 (0.35%) VPN
Database & Business Intelligence
1 33 (11.70%) Power BI
2 22 (7.80%) BigQuery
3 17 (6.03%) Data Warehouse
3 17 (6.03%) MySQL
4 7 (2.48%) Data Mining
5 5 (1.77%) SQL Server Integration Services
6 4 (1.42%) JasperReports
6 4 (1.42%) SQL Server
6 4 (1.42%) SQL Server Reporting Services
7 3 (1.06%) Amazon Redshift
7 3 (1.06%) Apache Hive
7 3 (1.06%) Data Lake
7 3 (1.06%) Hadoop
7 3 (1.06%) Looker
7 3 (1.06%) PostgreSQL
7 3 (1.06%) Snowflake Schema
7 3 (1.06%) Text Mining
8 2 (0.71%) NoSQL
8 2 (0.71%) Pentaho
8 2 (0.71%) Relational Database
Development Applications
1 11 (3.90%) Git (software)
1 11 (3.90%) JIRA
2 9 (3.19%) Visual Studio
3 8 (2.84%) Axure RP
4 6 (2.13%) Jasmine
4 6 (2.13%) Visual Website Optimizer
5 5 (1.77%) gulp
6 4 (1.42%) Grunt
6 4 (1.42%) webpack
6 4 (1.42%) Xcode
7 3 (1.06%) Appium
7 3 (1.06%) Charles Proxy
7 3 (1.06%) Postman
8 2 (0.71%) Android Studio
8 2 (0.71%) Karma Test Runner
8 2 (0.71%) Selenium
8 2 (0.71%) SpecFlow
8 2 (0.71%) Visual Studio Code
8 2 (0.71%) WebDriver
9 1 (0.35%) Team Foundation Server
General
1 132 (46.81%) Marketing
2 41 (14.54%) Finance
3 36 (12.77%) Retail
4 25 (8.87%) Advertising
5 8 (2.84%) Law
5 8 (2.84%) Manufacturing
6 6 (2.13%) Games
6 6 (2.13%) Publishing
7 4 (1.42%) Banking
7 4 (1.42%) Police
8 3 (1.06%) Legal
9 2 (0.71%) Brand Awareness
9 2 (0.71%) Spanish Language
9 2 (0.71%) Telecoms
10 1 (0.35%) Back Office
10 1 (0.35%) Digital Economy
10 1 (0.35%) Local Government
10 1 (0.35%) Multimedia
10 1 (0.35%) Public Sector
Job Titles
1 61 (21.63%) Analyst
2 56 (19.86%) Developer
3 34 (12.06%) Front End Developer (Client-Side Developer)
4 20 (7.09%) Consultant
5 17 (6.03%) Digital Analyst
6 14 (4.96%) Data Analyst
6 14 (4.96%) SEO Consultant
7 13 (4.61%) Data Engineer
7 13 (4.61%) Designer
8 12 (4.26%) SEO Executive
8 12 (4.26%) Web Analyst
9 11 (3.90%) Marketing Manager
10 10 (3.55%) Technical Consultant
11 9 (3.19%) Cloud Engineer
11 9 (3.19%) PPC Executive
11 9 (3.19%) UX Designer
11 9 (3.19%) Web Developer
12 8 (2.84%) Digital Marketing Manager
12 8 (2.84%) PPC Specialist
12 8 (2.84%) Senior Analyst
Libraries, Frameworks & Software Standards
1 79 (28.01%) HTML
2 74 (26.24%) CSS
3 33 (11.70%) HTML5
4 29 (10.28%) React
5 24 (8.51%) jQuery
6 22 (7.80%) AngularJS
7 17 (6.03%) CSS3
7 17 (6.03%) Twitter Bootstrap
8 14 (4.96%) .NET
9 13 (4.61%) Vue.js
10 12 (4.26%) Sass
11 10 (3.55%) LAMP
11 10 (3.55%) Semantic HTML
12 7 (2.48%) Web Services
13 6 (2.13%) Django
13 6 (2.13%) Ruby on Rails
14 5 (1.77%) Jest
14 5 (1.77%) REST
15 4 (1.42%) Apache Commons
15 4 (1.42%) Spring
Miscellaneous
1 64 (22.70%) Analytical Skills
1 64 (22.70%) User Experience
2 24 (8.51%) Social Media
3 14 (4.96%) Algorithms
4 10 (3.55%) Greenfield Project
4 10 (3.55%) Mobile App
5 6 (2.13%) Client/Server
5 6 (2.13%) Virtual Team
6 5 (1.77%) Analytical Mindset
7 4 (1.42%) iPad
8 3 (1.06%) Blog
8 3 (1.06%) Digital Media
8 3 (1.06%) Management Information System
8 3 (1.06%) Self-Motivation
8 3 (1.06%) Social Network
9 2 (0.71%) Data Structures
9 2 (0.71%) Life Science
9 2 (0.71%) Marketing Technology
10 1 (0.35%) FMCG
10 1 (0.35%) Taxonomies
Operating Systems
1 10 (3.55%) Linux
2 9 (3.19%) Android
2 9 (3.19%) Apple iOS
3 6 (2.13%) Windows
4 2 (0.71%) Windows Server
5 1 (0.35%) Debian
5 1 (0.35%) Ubuntu
5 1 (0.35%) Windows Server 2003
5 1 (0.35%) Windows Server 2019
Processes & Methodologies
1 279 (98.94%) Analytics
2 88 (31.21%) SEO
3 65 (23.05%) Digital Marketing
4 57 (20.21%) Agile Software Development
5 55 (19.50%) Web Analytics
6 52 (18.44%) E-Commerce
7 46 (16.31%) Business Intelligence
8 34 (12.06%) Web Development
9 30 (10.64%) Scrum
10 27 (9.57%) A/B Testing
11 26 (9.22%) Front End Development
12 25 (8.87%) Conversion Rate Optimisation
13 23 (8.16%) Problem-Solving
13 23 (8.16%) Visualisation
14 22 (7.80%) Pay per click
15 20 (7.09%) CRM
16 18 (6.38%) Wireframes
17 16 (5.67%) Actionable Insight
17 16 (5.67%) Cross-Browser Compatibility
17 16 (5.67%) Digital Analytics
Programming Languages
1 87 (30.85%) JavaScript
2 58 (20.57%) SQL
3 36 (12.77%) Python
4 32 (11.35%) PHP
5 31 (10.99%) Java
6 18 (6.38%) C#
7 17 (6.03%) ES6
8 9 (3.19%) R
9 7 (2.48%) C
9 7 (2.48%) TypeScript
10 6 (2.13%) Ruby
10 6 (2.13%) Scala
11 4 (1.42%) ES7
11 4 (1.42%) Groovy
12 3 (1.06%) C++
12 3 (1.06%) MATLAB
13 2 (0.71%) Go
13 2 (0.71%) PowerShell
13 2 (0.71%) VBA
14 1 (0.35%) Data Analysis Expressions (DAX)
Qualifications
1 16 (5.67%) Degree
2 11 (3.90%) Analytics IQ
3 3 (1.06%) Security Cleared
4 2 (0.71%) Computer Science Degree
5 1 (0.35%) SC Cleared
Quality Assurance & Compliance
1 11 (3.90%) QA
2 5 (1.77%) GDPR
3 4 (1.42%) WCAG
4 2 (0.71%) Actionable Recommendations
5 1 (0.35%) Data Quality
5 1 (0.35%) SLA
System Software
1 10 (3.55%) Docker
2 2 (0.71%) Active Directory
3 1 (0.35%) KVM
3 1 (0.35%) NFS
3 1 (0.35%) pfSense
3 1 (0.35%) Samba
Systems Management
1 3 (1.06%) Kibana
2 1 (0.35%) Ansible
2 1 (0.35%) Docker Swarm
2 1 (0.35%) HAProxy
2 1 (0.35%) Kubernetes
2 1 (0.35%) Proxmox
2 1 (0.35%) Rancher
2 1 (0.35%) Terraform
Vendors
1 279 (98.94%) Google
2 55 (19.50%) Adobe
3 37 (13.12%) Tableau
4 16 (5.67%) Microsoft
5 12 (4.26%) Twitter
6 10 (3.55%) Facebook
6 10 (3.55%) Hotjar
6 10 (3.55%) Optimizely
7 9 (3.19%) HubSpot
8 8 (2.84%) DoubleClick
8 8 (2.84%) Salesforce.com
9 6 (2.13%) Screaming Frog
10 5 (1.77%) Sitecore
11 4 (1.42%) Coremetrics
11 4 (1.42%) Crimson Hexagon
11 4 (1.42%) hybris
11 4 (1.42%) New Relic
11 4 (1.42%) Omniture
11 4 (1.42%) Salesforce Marketing Cloud
12 3 (1.06%) Qubit