Google Analytics (GA)
UK
The table below provides summary statistics and salary benchmarking for jobs requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 31 December 2025, with comparisons to the same periods in the previous two years.
| 6 months to 31 Dec 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 437 | 522 | 500 |
| Rank change year-on-year | +85 | -22 | +67 |
| Permanent jobs citing Google Analytics | 214 | 199 | 206 |
| As % of all permanent jobs in the UK | 0.36% | 0.36% | 0.40% |
| As % of the Cloud Services category | 1.04% | 0.99% | 0.97% |
| Number of salaries quoted | 140 | 58 | 181 |
| 10th Percentile | £27,250 | £29,575 | £25,000 |
| 25th Percentile | £31,250 | £36,250 | £35,000 |
| Median annual salary (50th Percentile) | £40,000 | £45,000 | £42,500 |
| Median % change year-on-year | -11.11% | +5.88% | -15.00% |
| 75th Percentile | £49,063 | £56,501 | £58,000 |
| 90th Percentile | £65,709 | £64,125 | £67,500 |
| UK excluding London median annual salary | £32,750 | £40,000 | £39,000 |
| % change year-on-year | -18.13% | +2.56% | -22.00% |
All Cloud Computing Skills
UK
Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills.
| Permanent vacancies with a requirement for cloud computing skills | 20,528 | 20,025 | 21,233 |
| As % of all permanent jobs advertised in the UK | 34.70% | 36.11% | 41.53% |
| Number of salaries quoted | 11,196 | 11,894 | 17,421 |
| 10th Percentile | £28,750 | £35,000 | £32,750 |
| 25th Percentile | £38,750 | £46,250 | £45,000 |
| Median annual salary (50th Percentile) | £60,000 | £63,000 | £60,249 |
| Median % change year-on-year | -4.76% | +4.57% | -7.31% |
| 75th Percentile | £80,000 | £82,500 | £82,500 |
| 90th Percentile | £98,750 | £101,250 | £100,000 |
| UK excluding London median annual salary | £50,000 | £55,000 | £52,500 |
| % change year-on-year | -9.09% | +4.76% | -4.55% |
Google Analytics
Job Vacancy Trend
Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised.
Google Analytics
Salary Trend
Salary distribution trend for jobs in the UK citing Google Analytics.
Google Analytics
Salary Histogram
Salary distribution for jobs citing Google Analytics over the 6 months to 31 December 2025.
Google Analytics
Top 15 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 31 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +52 | 173 | £40,000 | -11.11% | 84 |
| UK excluding London | +50 | 107 | £32,750 | -18.13% | 63 |
| Work from Home | +87 | 90 | £41,500 | -2.35% | 35 |
| London | +39 | 62 | £50,000 | -4.76% | 44 |
| South East | +38 | 46 | £33,000 | -5.71% | 26 |
| North of England | +9 | 21 | £31,500 | -25.88% | 22 |
| North West | +23 | 17 | £30,000 | -27.27% | 17 |
| East of England | +23 | 15 | £28,000 | -44.00% | 1 |
| Midlands | +21 | 15 | £41,250 | +3.13% | 8 |
| West Midlands | +23 | 10 | £40,000 | - | 6 |
| South West | +19 | 10 | £35,000 | -6.67% | 5 |
| East Midlands | -5 | 6 | £42,500 | +37.10% | 1 |
| North East | - | 4 | £33,000 | - | |
| Yorkshire | -7 | 1 | £31,500 | -33.68% | 5 |
| Wales | - | 1 | £37,500 | - | 1 |
Google Analytics
Co-Occurring Skills & Capabilities by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
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