Period
to 24 September 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 24 September 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
6 months to
24 Sep 2018
Same period 2017 Same period 2016
Rank 551 558 559
Rank change year-on-year +7 +1 -54
Permanent jobs citing Google Analytics 781 835 909
As % of all permanent IT jobs advertised in the UK 0.47% 0.48% 0.47%
As % of the Cloud Services category 2.00% 2.67% 3.74%
Number of salaries quoted 669 700 773
UK median annual salary £40,000 £40,000 £37,500
Median salary % change year-on-year - +6.67% -
10th Percentile £25,600 £25,500 £24,300
90th Percentile £62,500 £65,000 £62,500
UK excluding London median annual salary £37,500 £32,500 £32,500
% change year-on-year +15.38% - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 39,020 31,248 24,280
As % of all permanent IT jobs advertised in the UK 23.44% 17.90% 12.60%
Number of salaries quoted 31,539 25,722 20,439
UK median annual salary £55,000 £50,000 £50,000
Median salary % change year-on-year +10.00% - +5.26%
10th Percentile £30,000 £28,250 £28,250
90th Percentile £85,000 £80,000 £80,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 6 months to 24 September 2018.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 6 months to 24 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 757 £40,000 - 177
UK excluding London +37 408 £37,500 +15.38% 119
London -20 370 £42,250 -8.65% 66
South East +37 122 £40,000 +23.08% 34
North of England +14 87 £42,500 +13.33% 35
Midlands +5 73 £30,250 -2.42% 16
West Midlands +34 59 £30,000 -3.23% 13
East of England +29 59 £50,000 +68.07% 8
North West +24 56 £42,500 +21.43% 18
South West +19 50 £35,000 -30.00% 18
Yorkshire +11 30 £38,750 -3.13% 14
East Midlands -25 14 £31,500 +2.44% 3
Scotland -8 10 £42,750 +22.14% 3
Wales +8 7 £42,500 +6.25% 5
North East - 1 £19,500 - 3

For the 6 months to 24 September 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Analytics.

1 779 (99.74%) Analytics
2 773 (98.98%) Google
3 403 (51.60%) Marketing
4 237 (30.35%) HTML
5 234 (29.96%) SQL
6 215 (27.53%) Analytical Skills
7 212 (27.14%) SEO
8 196 (25.10%) User Experience
9 189 (24.20%) JavaScript
10 168 (21.51%) Adobe
11 164 (21.00%) Digital Marketing
12 162 (20.74%) CSS
13 160 (20.49%) E-Commerce
14 151 (19.33%) Agile Software Development
15 139 (17.80%) Degree
16 127 (16.26%) Web Analytics
17 109 (13.96%) AdWords
18 101 (12.93%) Pay per click
18 101 (12.93%) Visualisation
19 99 (12.68%) Tableau
20 97 (12.42%) Finance
21 92 (11.78%) Adobe Analytics
22 91 (11.65%) Social Media
22 91 (11.65%) Microsoft Excel
23 88 (11.27%) Web Development
24 87 (11.14%) CMS
25 86 (11.01%) Python
26 81 (10.37%) Digital Analytics
27 80 (10.24%) Retail
27 80 (10.24%) Data Visualisation

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 87 (11.14%) CMS
2 46 (5.89%) WordPress
3 30 (3.84%) SAS
4 16 (2.05%) Apache Spark
5 15 (1.92%) IIS
6 11 (1.41%) Umbraco
7 10 (1.28%) Drupal
7 10 (1.28%) Sitecore CMS
8 8 (1.02%) EPiServer
9 7 (0.90%) Adobe Experience Manager
9 7 (0.90%) Apache
10 6 (0.77%) Sitefinity
11 5 (0.64%) SharePoint
12 4 (0.51%) Apache Pig
12 4 (0.51%) Elasticsearch
12 4 (0.51%) Marvel
13 2 (0.26%) Confluence
13 2 (0.26%) Joomla!
13 2 (0.26%) Liferay
13 2 (0.26%) nginx
Applications
1 91 (11.65%) Microsoft Excel
2 59 (7.55%) Photoshop
3 27 (3.46%) Adobe Illustrator
4 23 (2.94%) Adobe Creative Suite
4 23 (2.94%) Microsoft PowerPoint
5 15 (1.92%) Microsoft Office
6 11 (1.41%) InDesign
7 8 (1.02%) SPSS
8 6 (0.77%) Spreadsheet
9 5 (0.64%) InVision
10 2 (0.26%) UXPin
11 1 (0.13%) Fireworks
11 1 (0.13%) Flinto
11 1 (0.13%) Stata
Business Applications
1 12 (1.54%) Abakus
2 10 (1.28%) Magento
3 6 (0.77%) Adobe Campaign
4 5 (0.64%) Payment Gateway
4 5 (0.64%) Unica
5 4 (0.51%) FastStats
5 4 (0.51%) SAP Hybris
6 3 (0.38%) Eloqua
6 3 (0.38%) Salesforce.com CRM
6 3 (0.38%) Shopify
6 3 (0.38%) Sprinklr
6 3 (0.38%) WebTrends
7 1 (0.13%) Academy Revenues and Benefits
7 1 (0.13%) Dynamics CRM
7 1 (0.13%) Raiser's Edge
7 1 (0.13%) SAP CO
7 1 (0.13%) SAP ERP
7 1 (0.13%) SAP FI
7 1 (0.13%) SAP FI/CO
7 1 (0.13%) SessionCam
Cloud Services
1 109 (13.96%) AdWords
2 92 (11.78%) Adobe Analytics
3 69 (8.83%) Google Tag Manager
4 62 (7.94%) Amazon AWS
5 24 (3.07%) SaaS
6 22 (2.82%) Google Cloud Platform
7 20 (2.56%) Microsoft Azure
8 12 (1.54%) Google Attribution 360
8 12 (1.54%) MailChimp
9 5 (0.64%) AWS CloudFormation
9 5 (0.64%) G Suite
10 4 (0.51%) Adobe Creative Cloud
10 4 (0.51%) Amazon EC2
10 4 (0.51%) Amazon S3
10 4 (0.51%) Firebase
11 3 (0.38%) GitHub
11 3 (0.38%) Google Play
12 2 (0.26%) Flurry Analytics
12 2 (0.26%) NuGet
12 2 (0.26%) Slack
Communications & Networking
1 15 (1.92%) Internet
2 5 (0.64%) Intranet
2 5 (0.64%) PPP
3 3 (0.38%) SMS
4 2 (0.26%) SAN
4 2 (0.26%) Skype
4 2 (0.26%) SSL
5 1 (0.13%) Broadband
5 1 (0.13%) DNS
5 1 (0.13%) HTTP
5 1 (0.13%) HTTPS
Database & Business Intelligence
1 64 (8.19%) SQL Server
2 51 (6.53%) MySQL
3 36 (4.61%) Hadoop
4 32 (4.10%) Power BI
5 28 (3.59%) Big Data
6 26 (3.33%) NoSQL
6 26 (3.33%) Relational Database
7 25 (3.20%) Apache Hive
8 24 (3.07%) Data Warehouse
8 24 (3.07%) SQL Server 2016
8 24 (3.07%) SQL Server Reporting Services
9 23 (2.94%) SQL Server Analysis Services
10 22 (2.82%) Data Mining
10 22 (2.82%) Spotfire
11 20 (2.56%) BigQuery
12 17 (2.18%) Mixpanel
12 17 (2.18%) RDBMS
13 16 (2.05%) MongoDB
14 10 (1.28%) Amazon Redshift
14 10 (1.28%) SQL Server Integration Services
Development Applications
1 67 (8.58%) JIRA
2 44 (5.63%) Git (software)
3 27 (3.46%) Visual Studio
4 13 (1.66%) Selenium
5 12 (1.54%) HP UFT
5 12 (1.54%) Subversion
6 10 (1.28%) Balsamiq Mockups
6 10 (1.28%) Bitbucket
6 10 (1.28%) webpack
7 8 (1.02%) Axure RP
7 8 (1.02%) Dreamweaver
8 5 (0.64%) GitLab
8 5 (0.64%) gulp
8 5 (0.64%) SpecFlow
8 5 (0.64%) Visual Website Optimizer
9 4 (0.51%) Android Studio
9 4 (0.51%) Crashlytics
9 4 (0.51%) Grunt
9 4 (0.51%) Jenkins
9 4 (0.51%) Team Foundation Server
General
1 403 (51.60%) Marketing
2 97 (12.42%) Finance
3 80 (10.24%) Retail
4 58 (7.43%) Advertising
5 27 (3.46%) Publishing
6 23 (2.94%) Brand Awareness
6 23 (2.94%) Games
7 13 (1.66%) Manufacturing
8 11 (1.41%) Legal
9 9 (1.15%) Automotive
10 5 (0.64%) Billing
10 5 (0.64%) Law
11 4 (0.51%) German Language
11 4 (0.51%) Multimedia
11 4 (0.51%) Pharmaceutical
12 3 (0.38%) Back Office
12 3 (0.38%) Digital Economy
12 3 (0.38%) Telecoms
13 2 (0.26%) Banking
13 2 (0.26%) Spanish Language
Job Titles
1 216 (27.66%) Analyst
2 126 (16.13%) Developer
3 75 (9.60%) Digital Analyst
4 61 (7.81%) Data Analyst
5 57 (7.30%) Web Analyst
6 38 (4.87%) Senior Analyst
7 37 (4.74%) Analytics Manager
8 35 (4.48%) Web Developer
9 34 (4.35%) Marketing Manager
10 33 (4.23%) Designer
11 31 (3.97%) Marketing Executive
12 24 (3.07%) Digital Executive
13 22 (2.82%) Google Analytics Analyst
13 22 (2.82%) Marketing Analyst
13 22 (2.82%) SEO Manager
14 21 (2.69%) Insight Analyst
15 20 (2.56%) Data Scientist
15 20 (2.56%) Digital Marketing Manager
15 20 (2.56%) Product Manager
15 20 (2.56%) UX Designer
Libraries, Frameworks & Software Standards
1 237 (30.35%) HTML
2 162 (20.74%) CSS
3 59 (7.55%) jQuery
4 55 (7.04%) HTML5
5 53 (6.79%) .NET
6 43 (5.51%) Web Services
7 31 (3.97%) XML
8 27 (3.46%) CSS3
9 19 (2.43%) .NET Framework
10 16 (2.05%) ASP.NET
10 16 (2.05%) Sass
11 15 (1.92%) Node.js
12 14 (1.79%) React
13 13 (1.66%) AngularJS
13 13 (1.66%) JSON
14 11 (1.41%) Ajax
15 10 (1.28%) RESTful
16 9 (1.15%) XHTML
17 8 (1.02%) MDX
17 8 (1.02%) SOAP
Miscellaneous
1 215 (27.53%) Analytical Skills
2 196 (25.10%) User Experience
3 91 (11.65%) Social Media
4 64 (8.19%) Self-Motivation
5 33 (4.23%) Computer Science
6 30 (3.84%) Algorithms
7 27 (3.46%) Mobile App
8 21 (2.69%) Digital Media
9 17 (2.18%) Fintech
10 16 (2.05%) Social Network
11 15 (1.92%) Blog
12 12 (1.54%) Analytical Mindset
12 12 (1.54%) Tandem
13 11 (1.41%) Marketing Technology
14 10 (1.28%) Photography
15 9 (1.15%) Graphic Design
15 9 (1.15%) NHS
16 8 (1.02%) BBC
17 6 (0.77%) Credit Risk
17 6 (0.77%) Data Structures
Operating Systems
1 23 (2.94%) Android
2 17 (2.18%) Windows
3 11 (1.41%) Apple iOS
3 11 (1.41%) Linux
4 4 (0.51%) Windows Phone
5 2 (0.26%) Unix
6 1 (0.13%) DC/OS
6 1 (0.13%) Ubuntu
6 1 (0.13%) Windows 10
Processes & Methodologies
1 779 (99.74%) Analytics
2 212 (27.14%) SEO
3 164 (21.00%) Digital Marketing
4 160 (20.49%) E-Commerce
5 151 (19.33%) Agile Software Development
6 127 (16.26%) Web Analytics
7 101 (12.93%) Pay per click
7 101 (12.93%) Visualisation
8 88 (11.27%) Web Development
9 81 (10.37%) Digital Analytics
10 80 (10.24%) Data Visualisation
11 79 (10.12%) Business Intelligence
12 78 (9.99%) Problem-Solving
13 77 (9.86%) CRM
14 67 (8.58%) Mathematics
15 65 (8.32%) Data Analysis
16 60 (7.68%) Statistics
17 57 (7.30%) Marketing Strategy
17 57 (7.30%) Project Management
18 52 (6.66%) Decision-Making
Programming Languages
1 234 (29.96%) SQL
2 189 (24.20%) JavaScript
3 86 (11.01%) Python
4 54 (6.91%) R
5 53 (6.79%) PHP
6 49 (6.27%) Java
7 48 (6.15%) C#
8 40 (5.12%) T-SQL
9 17 (2.18%) C++
10 16 (2.05%) Delphi
11 14 (1.79%) C
12 12 (1.54%) VBA
13 7 (0.90%) MATLAB
13 7 (0.90%) Scala
14 5 (0.64%) VB.NET
14 5 (0.64%) XPath
15 4 (0.51%) Kotlin
15 4 (0.51%) PHP 5
16 3 (0.38%) ES6
16 3 (0.38%) VB
Qualifications
1 139 (17.80%) Degree
2 18 (2.30%) Master's Degree
3 17 (2.18%) Numerate Degree
4 9 (1.15%) Analytics IQ
5 4 (0.51%) PhD
6 3 (0.38%) Computer Science Degree
Quality Assurance & Compliance
1 31 (3.97%) QA
2 15 (1.92%) GDPR
3 6 (0.77%) Actionable Recommendations
4 4 (0.51%) Data Quality
4 4 (0.51%) SLA
5 1 (0.13%) ISO/IEC 27001
5 1 (0.13%) Section 508
System Software
1 13 (1.66%) Docker
2 7 (0.90%) Active Directory
3 4 (0.51%) Apache Flume
Systems Management
1 12 (1.54%) HP ALM
1 12 (1.54%) HP Quality Center
2 5 (0.64%) cPanel
3 4 (0.51%) Oozie
4 3 (0.38%) Opscode Chef
4 3 (0.38%) Plesk
4 3 (0.38%) Systems Management Server (SMS)
5 2 (0.26%) Ambari
5 2 (0.26%) Kubernetes
5 2 (0.26%) Matomo
6 1 (0.13%) Ansible
6 1 (0.13%) Capistrano
6 1 (0.13%) Kibana
Vendors
1 773 (98.98%) Google
2 168 (21.51%) Adobe
3 99 (12.68%) Tableau
4 74 (9.48%) Microsoft
5 62 (7.94%) Facebook
6 53 (6.79%) Twitter
7 39 (4.99%) Optimizely
8 38 (4.87%) Salesforce.com
9 28 (3.59%) DoubleClick
10 24 (3.07%) SAP
11 22 (2.82%) Tealium
12 21 (2.69%) Screaming Frog
13 20 (2.56%) IBM
14 15 (1.92%) Maxymiser
15 14 (1.79%) Alteryx
16 12 (1.54%) Convertro
16 12 (1.54%) Hotjar
16 12 (1.54%) HP
16 12 (1.54%) Visual IQ
17 11 (1.41%) Omniture