The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 500 513 463
Rank change year-on-year +13 -50  
Permanent jobs citing Google Analytics 426 472 645
As % of all permanent IT jobs advertised in the UK 0.48% 0.49% 0.58%
As % of the Cloud Services category 2.80% 4.08% 6.71%
Number of salaries quoted 350 405 524
Median salary £40,000 £37,500 £37,500
Median salary % change year-on-year +6.66% -  
90% offered a salary of more than £25,050 £25,000 £25,000
10% offered a salary of more than £60,000 £60,000 £60,000
UK excluding London median salary £32,500 £32,500 £33,375
% change year-on-year - -2.62%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Cloud Computing Skills
UK
Permanent job vacancies with a requirement for cloud computing skills 15214 11556 9613
As % of all permanent IT job vacancies advertised in the UK 17.01% 11.90% 8.67%
Number of salaries quoted 12618 9794 7804
Median salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00%  
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £46,000 £47,500 £45,000
% change year-on-year -3.15% +5.55%  

Google Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 3 months to 26 June 2017.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 400 £40,000 +6.66% 83
London +31 235 £45,000 -5.26% 44
South East +50 50 £30,000 -14.28% 13
West Midlands +3 28 £28,500 +3.63% 3
North West -60 27 £35,000 +7.69% 6
Yorkshire -6 24 £42,500 +41.66% 4
Manchester -48 22 £40,000 +23.07% 3
Hampshire +33 20 £30,000 +17.64% 2
City of London +26 18 £38,000 -30.90% 4
East Midlands +24 16 £36,000 +6.66% 9
North Yorkshire - 15 £50,000 -
East of England +1 11 £48,750 +71.05% 1
South West -22 11 £50,000 +17.64% 3
Northamptonshire +11 10 £23,000 -29.23% 4
Aldershot - 10 £30,000 - 1
Birmingham +14 9 £29,000 +5.45%
Surrey +13 8 £25,000 -33.33% 4
Berkshire +27 7 £27,500 -21.42% 4
Staffordshire +12 7 - - 1
Scotland +2 6 £30,000 -27.57% 3
Essex - 6 £25,000 - 1
Coventry - 6 £31,750 -
Somerset - 6 £50,000 -
Kettering - 6 £23,000 - 1
Buckinghamshire -9 5 £50,000 +25.00% 2
Yeovil - 5 £47,500 -
Stoke-on-Trent - 5 - -
Glasgow +14 4 £32,500 -16.12% 2
Northampton +7 4 £41,250 +26.92% 2
West Sussex +4 4 £33,500 +1.51%

For the 6 months to 26 June 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 842 (99.64%) Analytics
2 817 (96.69%) Google
3 444 (52.54%) Marketing
4 314 (37.16%) HTML
5 258 (30.53%) E-Commerce
5 258 (30.53%) Analytical Skills
6 256 (30.30%) CSS
7 251 (29.70%) JavaScript
7 251 (29.70%) SEO
8 213 (25.21%) Digital Marketing
9 206 (24.38%) Web Analytics
10 182 (21.54%) SQL
11 177 (20.95%) User Experience
12 167 (19.76%) Adobe
13 164 (19.41%) Agile Software Development
14 160 (18.93%) Degree
15 152 (17.99%) Social Media
16 145 (17.16%) CMS
17 142 (16.80%) Business Intelligence
18 129 (15.27%) Microsoft Excel
19 127 (15.03%) CRM
20 123 (14.56%) Pay per click
21 108 (12.78%) Adobe Analytics
22 107 (12.66%) PHP
23 106 (12.54%) A/B Testing
24 105 (12.43%) Web Development
24 105 (12.43%) HTML5
25 99 (11.72%) Microsoft
26 98 (11.60%) AdWords
27 90 (10.65%) Scrum

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 145 (17.16%) CMS
2 61 (7.22%) WordPress
3 47 (5.56%) Apache Solr
4 44 (5.21%) WebSphere
5 42 (4.97%) SAS
6 21 (2.49%) Apache
7 15 (1.78%) Sitecore CMS
8 13 (1.54%) Adobe Experience Manager
8 13 (1.54%) Drupal
8 13 (1.54%) EPiServer
9 12 (1.42%) IIS
10 9 (1.07%) Joomla!
11 6 (0.71%) DNN
12 5 (0.59%) Apache Spark
12 5 (0.59%) Confluence
12 5 (0.59%) nginx
12 5 (0.59%) SharePoint
13 4 (0.47%) Elasticsearch
13 4 (0.47%) Umbraco
14 3 (0.36%) JBoss
Applications
1 129 (15.27%) Microsoft Excel
2 47 (5.56%) Photoshop
3 38 (4.50%) Microsoft Office
4 32 (3.79%) SPSS
5 30 (3.55%) Microsoft PowerPoint
6 16 (1.89%) Adobe Illustrator
7 13 (1.54%) InDesign
8 9 (1.07%) Adobe Creative Suite
9 7 (0.83%) InVision
9 7 (0.83%) Spreadsheet
10 4 (0.47%) OmniGraffle
11 3 (0.36%) SPSS Modeler
11 3 (0.36%) UXPin
12 1 (0.12%) Microsoft Project
12 1 (0.12%) UserZoom
Business Applications
1 28 (3.31%) Magento
1 28 (3.31%) WebTrends
2 24 (2.84%) Adobe Campaign
3 14 (1.66%) Eloqua
3 14 (1.66%) SessionCam
4 9 (1.07%) Dynamics CRM
4 9 (1.07%) Fredhopper
4 9 (1.07%) Social Studio
5 7 (0.83%) OpenCart
5 7 (0.83%) Payment Gateway
6 6 (0.71%) Sage 200
6 6 (0.71%) SAP Oil and Gas
7 2 (0.24%) FastStats
8 1 (0.12%) Dynamics AX
8 1 (0.12%) FastStats PeopleStage
8 1 (0.12%) iJento
8 1 (0.12%) Salesforce.com CRM
8 1 (0.12%) SAP SD
8 1 (0.12%) Toggl
Cloud Services
1 108 (12.78%) Adobe Analytics
2 98 (11.60%) AdWords
3 59 (6.98%) Google Tag Manager
4 51 (6.04%) PaaS
5 44 (5.21%) SaaS
6 41 (4.85%) IaaS
7 20 (2.37%) Google Cloud Platform
8 13 (1.54%) MailChimp
9 11 (1.30%) GitHub
10 9 (1.07%) Amazon AWS
11 8 (0.95%) Microsoft Azure
12 6 (0.71%) Chartbeat
13 3 (0.36%) Adobe Creative Cloud
13 3 (0.36%) Basecamp
14 2 (0.24%) AdSense
14 2 (0.24%) Kissmetrics
15 1 (0.12%) Amazon Kinesis
15 1 (0.12%) Flurry Analytics
15 1 (0.12%) Responsys
15 1 (0.12%) SurveyMonkey
Communications & Networking
1 59 (6.98%) Internet
2 10 (1.18%) HTTP
3 5 (0.59%) Firewall
4 4 (0.47%) Broadband
5 3 (0.36%) FTP
6 2 (0.24%) TCP/IP
7 1 (0.12%) DHCP
7 1 (0.12%) DNS
7 1 (0.12%) PPP
7 1 (0.12%) SMS
7 1 (0.12%) SSH
7 1 (0.12%) SSL
7 1 (0.12%) VoIP
Database & Business Intelligence
1 58 (6.86%) SQL Server
2 54 (6.39%) MySQL
3 44 (5.21%) Big Data
4 41 (4.85%) Apache Cassandra
5 36 (4.26%) Data Mining
6 35 (4.14%) Power BI
7 33 (3.91%) Mixpanel
8 31 (3.67%) Data Warehouse
9 29 (3.43%) QlikView
10 25 (2.96%) SQL Server Integration Services
11 24 (2.84%) SQL Server Reporting Services
12 21 (2.49%) SQL Server Analysis Services
13 20 (2.37%) BigQuery
14 11 (1.30%) Looker
15 10 (1.18%) Amazon Redshift
15 10 (1.18%) Qlik Sense
15 10 (1.18%) SQL Server 2005
16 9 (1.07%) BusinessObjects
16 9 (1.07%) Relational Database
16 9 (1.07%) SQL Server 2012
Development Applications
1 65 (7.69%) JIRA
2 35 (4.14%) Git (software)
3 29 (3.43%) gulp
4 24 (2.84%) Axure RP
5 20 (2.37%) Grunt
5 20 (2.37%) Visual Studio
6 18 (2.13%) Subversion
7 12 (1.42%) Team Foundation Server
8 9 (1.07%) Bower
8 9 (1.07%) jspm
9 7 (0.83%) Jenkins
10 5 (0.59%) NUnit
10 5 (0.59%) VSS/SourceSafe
11 3 (0.36%) Balsamiq Mockups
11 3 (0.36%) Bitbucket
11 3 (0.36%) Dreamweaver
11 3 (0.36%) PHPUnit
11 3 (0.36%) TestRail
12 2 (0.24%) Talend Open Studio
12 2 (0.24%) webpack
General
1 444 (52.54%) Marketing
2 89 (10.53%) Finance
3 87 (10.30%) Advertising
4 84 (9.94%) Retail
5 39 (4.62%) Publishing
6 31 (3.67%) Games
7 18 (2.13%) Telecoms
8 16 (1.89%) Legal
9 13 (1.54%) Manufacturing
10 11 (1.30%) French Language
11 9 (1.07%) Pharmaceutical
12 8 (0.95%) Banking
12 8 (0.95%) Multimedia
13 7 (0.83%) Brand Awareness
13 7 (0.83%) Electronics
14 4 (0.47%) German Language
15 3 (0.36%) Mandarin Language
16 2 (0.24%) Automotive
17 1 (0.12%) Dutch Language
17 1 (0.12%) Italian Language
Job Titles
1 224 (26.51%) Analyst
2 186 (22.01%) Developer
3 69 (8.17%) Web Analyst
4 60 (7.10%) Digital Analyst
5 54 (6.39%) Data Analyst
6 41 (4.85%) Analytics Manager
6 41 (4.85%) Author
6 41 (4.85%) Technical Author
6 41 (4.85%) Technical Developer
7 39 (4.62%) Front End Developer (Client-Side Developer)
8 38 (4.50%) Web Developer
9 32 (3.79%) Designer
9 32 (3.79%) Junior
10 31 (3.67%) Business Intelligence Analyst
11 30 (3.55%) Digital Executive
11 30 (3.55%) JavaScript Developer
12 29 (3.43%) Digital Analytics Manager
12 29 (3.43%) Marketing Manager
12 29 (3.43%) UX Designer
13 27 (3.20%) Web Manager
Libraries, Frameworks & Software Standards
1 314 (37.16%) HTML
2 256 (30.30%) CSS
3 105 (12.43%) HTML5
4 86 (10.18%) jQuery
5 79 (9.35%) AngularJS
6 75 (8.88%) Web Services
7 59 (6.98%) Node.js
8 52 (6.15%) .NET
9 48 (5.68%) XML
10 47 (5.56%) CSS3
11 42 (4.97%) Middleware
12 39 (4.62%) Ajax
13 34 (4.02%) ASP.NET
14 32 (3.79%) Twitter Bootstrap
15 31 (3.67%) Sass
16 23 (2.72%) JSON
17 21 (2.49%) LAMP
18 18 (2.13%) ASP.NET MVC
18 18 (2.13%) REST
19 16 (1.89%) LESS
Miscellaneous
1 258 (30.53%) Analytical Skills
2 177 (20.95%) User Experience
3 152 (17.99%) Social Media
4 33 (3.91%) Mobile App
5 27 (3.20%) Blog
6 24 (2.84%) Credit Risk
7 18 (2.13%) iPad
8 17 (2.01%) Computer Science
9 15 (1.78%) Fintech
10 14 (1.66%) Life Science
11 12 (1.42%) Algorithms
12 11 (1.30%) W3C
13 9 (1.07%) Management Information System
14 8 (0.95%) Digital Media
15 7 (0.83%) BBC
15 7 (0.83%) Video Conferencing
16 5 (0.59%) Animation
16 5 (0.59%) Virtual Team
17 4 (0.47%) Enterprise Software
17 4 (0.47%) Graphic Design
Operating Systems
1 21 (2.49%) Linux
2 16 (1.89%) Windows
3 12 (1.42%) Windows Server
4 9 (1.07%) Apple iOS
5 6 (0.71%) Android
6 2 (0.24%) CentOS
6 2 (0.24%) Mac OS
6 2 (0.24%) Unix
6 2 (0.24%) Windows Server 2008
6 2 (0.24%) Windows Server 2012
7 1 (0.12%) Ubuntu
Processes & Methodologies
1 842 (99.64%) Analytics
2 258 (30.53%) E-Commerce
3 251 (29.70%) SEO
4 213 (25.21%) Digital Marketing
5 206 (24.38%) Web Analytics
6 164 (19.41%) Agile Software Development
7 142 (16.80%) Business Intelligence
8 127 (15.03%) CRM
9 123 (14.56%) Pay per click
10 106 (12.54%) A/B Testing
11 105 (12.43%) Web Development
12 90 (10.65%) Scrum
13 88 (10.41%) Actionable Insight
14 71 (8.40%) Visualisation
15 68 (8.05%) Digital Analytics
16 60 (7.10%) Data Visualisation
17 55 (6.51%) Marketing Strategy
18 53 (6.27%) Responsive Web Design
19 51 (6.04%) Data Analytics
19 51 (6.04%) Open Source
Programming Languages
1 251 (29.70%) JavaScript
2 182 (21.54%) SQL
3 107 (12.66%) PHP
4 85 (10.06%) Java
5 74 (8.76%) Python
6 72 (8.52%) R
7 29 (3.43%) C#
8 23 (2.72%) VBA
9 22 (2.60%) T-SQL
10 14 (1.66%) C
10 14 (1.66%) MATLAB
11 9 (1.07%) VB.NET
12 7 (0.83%) Ruby
13 5 (0.59%) Apple Swift
13 5 (0.59%) Bourne shell
14 4 (0.47%) PHP 5
15 3 (0.36%) VB
16 1 (0.12%) Bash Shell
16 1 (0.12%) C++
16 1 (0.12%) Clojure
Qualifications
1 160 (18.93%) Degree
2 20 (2.37%) Numerate Degree
3 10 (1.18%) Analytics IQ
4 8 (0.95%) ISEB
5 7 (0.83%) Microsoft Certification
6 5 (0.59%) CCNA
6 5 (0.59%) CCNP
6 5 (0.59%) Cisco Certification
6 5 (0.59%) Master's Degree
6 5 (0.59%) Security Cleared
7 4 (0.47%) Computer Science Degree
7 4 (0.47%) PMI Certification
8 2 (0.24%) BC Cleared
8 2 (0.24%) DBS Check
8 2 (0.24%) MBA
8 2 (0.24%) MCP
8 2 (0.24%) MCSE
8 2 (0.24%) PhD
9 1 (0.12%) BPSS Clearance
9 1 (0.12%) PRINCE2 Certification
Quality Assurance & Compliance
1 22 (2.60%) QA
2 9 (1.07%) Data Quality
3 4 (0.47%) SLA
4 2 (0.24%) GDPR
5 1 (0.12%) Actionable Recommendations
5 1 (0.12%) Disclosure Scotland
5 1 (0.12%) PMO
System Software
1 6 (0.71%) Docker
2 2 (0.24%) Active Directory
2 2 (0.24%) Samba
3 1 (0.12%) Hyper-V
Systems Management
1 3 (0.36%) Puppet
2 1 (0.12%) Piwik
2 1 (0.12%) Terraform
Vendors
1 817 (96.69%) Google
2 167 (19.76%) Adobe
3 99 (11.72%) Microsoft
4 75 (8.88%) Tableau
5 60 (7.10%) IBM
6 54 (6.39%) ATG
7 49 (5.80%) Oracle
8 48 (5.68%) hybris
9 45 (5.33%) Omniture
9 45 (5.33%) Optimizely
10 44 (5.21%) Demandware
11 37 (4.38%) Facebook
12 27 (3.20%) DoubleClick
13 26 (3.08%) Salesforce.com
14 21 (2.49%) Twitter
15 18 (2.13%) ClickTale
16 17 (2.01%) Coremetrics
16 17 (2.01%) Marketo
17 15 (1.78%) Sitecore
18 14 (1.66%) Monetate
City, London
Explore Group
Salary: £37000 - £42000 per annum
Posted: 10 hours ago
Milton Keynes, Buckinghamshire
Uniting Ambition
Salary: £40k - 50k per year
Posted: 8 hours ago
London
Empiric
Salary: From £60,000 to £70,000 per annum + Bonus + Benefits
Posted: 8 hours ago
Leicestershire
Searchability
Salary: £30000 - £45000 per annum
Posted: 11 hours ago
Berkshire
Ashdown IT
Salary: £30000 per annum
Posted: 6 hours ago
Hull, North Humberside
Verticality Ltd
Salary: £35000 - £45000 per annum, Benefits 10% Pension, Bonus, 8x Life, Buy /
Posted: 9 hours ago
London
Experis Ltd
Salary: £65000.00 per annum
Posted: 5 hours ago
South West London
Understanding Recruitment
Salary: £40000 - £45000 per annum + benefits
Posted: Yesterday
Northamptonshire
Redrock Consulting Ltd
Salary: £35000 per annum
Posted: 4 days ago
Reading, Berkshire
Rutherford Grant Recruitment
Salary: £25000.00 - £35000.00 per annum + Benefits
Posted: 4 days ago
London
Harvey Nash plc
Salary: £75000 - £85000 per annum
Posted: 3 days ago
Aldershot, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £35000 per annum
Posted: 5 days ago
Nuneaton, Warwickshire
Opilio Recruitment
Salary: From £40,000 to £45,000 per annum + Benefits
Posted: 3 days ago
Kettering, Northamptonshire
Spring Technology
Salary: £20000.00 - £26000.00 per annum + bonuses and benefits
Posted: 3 days ago
London
Boston Hale
Salary: £38000.00 - £42000.00 per annum + Benefits
Posted: 3 days ago
Northampton, Northamptonshire
Spring Technology
Posted: 4 days ago
London
Charlotte James Associates
Salary: £45000 - £55000 per annum + Bonus & benefits
Posted: 2 days ago
Nottingham, Nottinghamshire
Searchability
Salary: £25000 - £35000 per annum + lots of perks!
Posted: 5 days ago
South East London
Lorien Resourcing
Salary: £45000 - £65000 per annum + benefits & bonus
Posted: 6 days ago
Leeds, West Yorkshire
Jet2.com
Salary: Excellent
Posted: 3 days ago
London
Salt
Salary: £55000.00 - £65000.00 per annum + Equity + Bonus + Bens
Posted: 6 days ago
North London
Linkpoint Resources
Salary: From £70,000 to £80,000 per annum Depending on exp. + Bonus
Posted: 5 days ago
London
Premier Media
Salary: £0.00 per annum
Posted: 6 days ago
Northampton, Northamptonshire
Emponics Ltd
Salary: £excellent+car allowance £4500+15% bonus, private health for you and
Posted: 6 days ago
Nottingham, Nottinghamshire
The Change Partners Recruitment
Salary: From £30,000 to £40,000 per annum + benefits
Posted: 5 days ago
East London
The People Network
Salary: £60000 - £90000 per annum, Benefits Car, pension, Bonus
Posted: 5 days ago
Burnley, Lancashire
Jagger Talent
Salary: From £22,000 to £26,000 per annum Dep' on experience
Posted: 6 days ago
South East London
Zoopla Property Group Plc
Salary: Excellent Benefits
Posted: 6 days ago
South East London
Understanding Recruitment
Salary: £40000 - £45000 per annum + benefits
Posted: 6 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £26000 - £31000 Per Annum + benefits (inc flexible working hrs)
Posted: 7 days ago