The following table provides summary statistics for permanent job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 28 May 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK
3 months to
28 May 2017
Same period 2016 Same period 2015
Rank 475 520 457
Rank change year-on-year +45 -63  
Permanent jobs citing Google Analytics 444 445 636
As % of all permanent IT jobs advertised in the UK 0.52% 0.45% 0.59%
As % of the Cloud Services category 3.17% 3.81% 6.77%
Number of salaries quoted 341 390 513
Median salary £38,000 £37,500 £35,000
Median salary % change year-on-year +1.33% +7.14%  
90% offered a salary of more than £26,100 £26,650 £22,500
10% offered a salary of more than £57,200 £60,000 £57,500
UK excluding London median salary £32,500 £32,500 £31,500
% change year-on-year - +3.17%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Cloud Computing Skills
UK
Permanent job vacancies with a requirement for cloud computing skills 14014 11683 9395
As % of all permanent IT job vacancies advertised in the UK 16.49% 11.72% 8.69%
Number of salaries quoted 11649 9870 7531
Median salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00%  
90% offered a salary of more than £32,500 £32,500 £30,000
10% offered a salary of more than £80,000 £75,000 £80,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics.

Salary trend for Google Analytics in the UK

Google Analytics
Salary Histogram

The salary distribution of IT jobs citing Google Analytics over the 3 months to 28 May 2017.

Salary histogram for Google Analytics in the UK

Google Analytics
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK over the 3 months to 28 May 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +56 421 £40,000 +6.66% 92
London +33 240 £44,000 -2.22% 47
South West +16 34 £45,000 +50.00% 1
South East +51 32 £30,000 -20.00% 14
West Midlands +35 32 £35,000 +16.66% 5
North West -46 31 £32,500 -7.14% 7
City of London +26 24 £39,000 -29.09% 7
Somerset - 24 £50,000 -
Manchester -30 23 £33,750 -6.89% 4
Yeovil - 23 £47,500 -
Yorkshire +22 22 £50,000 +66.66% 4
East Midlands +29 17 £36,000 +10.76% 9
North Yorkshire - 14 £50,000 -
Birmingham +20 12 £35,000 +16.66%
Hampshire +32 11 £30,000 +9.09% 3
East of England +5 11 £40,000 -20.00% 5
Northamptonshire +7 9 £23,000 -29.23% 2
Staffordshire +17 7 - - 2
Scotland +13 7 £30,000 -27.57%
Coventry - 7 £28,500 - 1
Leicestershire +10 6 - - 2
West Yorkshire +3 6 £30,000 -
Lancashire +2 5 £21,500 -31.20% 1
Bristol -5 5 £32,500 +44.44%
Aldershot - 5 £30,000 - 1
Kettering - 5 £23,000 -
Leeds +23 4 £31,500 +18.86%
Glasgow +22 4 £32,500 -16.12%
West Sussex +10 4 £33,500 -1.47% 1
Farnborough +9 4 £30,000 -

For the 6 months to 28 May 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Analytics.

1 851 (99.65%) Analytics
2 824 (96.49%) Google
3 465 (54.45%) Marketing
4 316 (37.00%) HTML
5 277 (32.44%) E-Commerce
6 274 (32.08%) SEO
7 270 (31.62%) Analytical Skills
8 258 (30.21%) CSS
9 250 (29.27%) JavaScript
10 233 (27.28%) Digital Marketing
11 229 (26.81%) Web Analytics
12 173 (20.26%) Social Media
13 172 (20.14%) User Experience
14 171 (20.02%) SQL
15 170 (19.91%) CMS
16 169 (19.79%) Adobe
17 168 (19.67%) Agile Software Development
18 161 (18.85%) Degree
19 143 (16.74%) Business Intelligence
20 139 (16.28%) CRM
21 128 (14.99%) Pay per click
22 125 (14.64%) PHP
23 124 (14.52%) Microsoft Excel
23 124 (14.52%) HTML5
24 115 (13.47%) Adobe Analytics
25 111 (13.00%) AdWords
26 104 (12.18%) A/B Testing
27 102 (11.94%) Web Development
28 97 (11.36%) Actionable Insight
29 93 (10.89%) Microsoft

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 170 (19.91%) CMS
2 60 (7.03%) WordPress
3 50 (5.85%) WebSphere
4 48 (5.62%) Apache Solr
5 45 (5.27%) SAS
6 20 (2.34%) Apache
7 14 (1.64%) Drupal
8 12 (1.41%) Joomla!
8 12 (1.41%) Sitecore CMS
9 11 (1.29%) Adobe Experience Manager
10 9 (1.05%) EPiServer
10 9 (1.05%) IIS
10 9 (1.05%) SharePoint
11 6 (0.70%) DNN
11 6 (0.70%) nginx
12 5 (0.59%) Umbraco
13 4 (0.47%) concrete5
14 3 (0.35%) Confluence
14 3 (0.35%) Sitefinity
15 1 (0.12%) Magnolia
Applications
1 124 (14.52%) Microsoft Excel
2 58 (6.79%) Photoshop
3 42 (4.92%) Microsoft Office
4 34 (3.98%) SPSS
5 29 (3.40%) Microsoft PowerPoint
6 19 (2.22%) Adobe Illustrator
7 17 (1.99%) InDesign
8 10 (1.17%) Adobe Creative Suite
9 8 (0.94%) InVision
10 7 (0.82%) Spreadsheet
11 5 (0.59%) OmniGraffle
12 4 (0.47%) Adobe Captivate
13 3 (0.35%) UXPin
14 1 (0.12%) Microsoft Project
14 1 (0.12%) UserZoom
Business Applications
1 30 (3.51%) WebTrends
2 29 (3.40%) Magento
3 17 (1.99%) Adobe Campaign
4 10 (1.17%) Eloqua
4 10 (1.17%) Payment Gateway
5 9 (1.05%) Fredhopper
5 9 (1.05%) OpenCart
5 9 (1.05%) SessionCam
6 7 (0.82%) Dynamics CRM
6 7 (0.82%) Social Studio
7 6 (0.70%) Sage 200
8 4 (0.47%) SAP Oil and Gas
9 2 (0.23%) FastStats
9 2 (0.23%) Radian6
10 1 (0.12%) Dynamics AX
10 1 (0.12%) FastStats PeopleStage
10 1 (0.12%) iJento
10 1 (0.12%) Salesforce.com CRM
10 1 (0.12%) Toggl
Cloud Services
1 115 (13.47%) Adobe Analytics
2 111 (13.00%) AdWords
3 55 (6.44%) Google Tag Manager
4 54 (6.32%) PaaS
5 49 (5.74%) SaaS
6 46 (5.39%) IaaS
7 18 (2.11%) GitHub
8 15 (1.76%) Google Cloud Platform
9 13 (1.52%) MailChimp
10 9 (1.05%) Amazon AWS
11 8 (0.94%) Microsoft Azure
12 6 (0.70%) Chartbeat
13 5 (0.59%) Basecamp
14 3 (0.35%) Adobe Creative Cloud
14 3 (0.35%) Responsys
15 2 (0.23%) AdSense
15 2 (0.23%) Firebase
15 2 (0.23%) Kissmetrics
16 1 (0.12%) Amazon EMR
16 1 (0.12%) Trello
Communications & Networking
1 55 (6.44%) Internet
2 10 (1.17%) HTTP
3 3 (0.35%) Broadband
3 3 (0.35%) FTP
4 2 (0.23%) TCP/IP
4 2 (0.23%) VoIP
5 1 (0.12%) DAB
5 1 (0.12%) DHCP
5 1 (0.12%) DNS
5 1 (0.12%) Firewall
5 1 (0.12%) Intranet
5 1 (0.12%) SMS
5 1 (0.12%) SSL
Database & Business Intelligence
1 68 (7.96%) MySQL
2 46 (5.39%) Apache Cassandra
3 44 (5.15%) SQL Server
4 43 (5.04%) Big Data
5 37 (4.33%) Power BI
6 32 (3.75%) Mixpanel
7 31 (3.63%) Data Warehouse
8 30 (3.51%) Data Mining
9 28 (3.28%) QlikView
10 23 (2.69%) SQL Server Integration Services
11 22 (2.58%) SQL Server Reporting Services
12 20 (2.34%) SQL Server Analysis Services
13 17 (1.99%) Relational Database
14 15 (1.76%) BigQuery
15 14 (1.64%) BusinessObjects
16 11 (1.29%) Looker
17 10 (1.17%) Qlik Sense
18 8 (0.94%) SAS Enterprise Guide
19 7 (0.82%) Base SAS
19 7 (0.82%) SAS EBI
Development Applications
1 58 (6.79%) JIRA
2 35 (4.10%) Git (software)
3 27 (3.16%) Axure RP
4 24 (2.81%) Subversion
5 22 (2.58%) gulp
6 14 (1.64%) Grunt
7 10 (1.17%) Visual Studio
8 9 (1.05%) Dreamweaver
8 9 (1.05%) Team Foundation Server
9 7 (0.82%) Bower
9 7 (0.82%) jspm
10 5 (0.59%) Jenkins
11 4 (0.47%) Balsamiq Mockups
12 3 (0.35%) Bitbucket
12 3 (0.35%) PHPUnit
13 2 (0.23%) Talend Open Studio
13 2 (0.23%) TestRail
13 2 (0.23%) webpack
14 1 (0.12%) PostCSS
14 1 (0.12%) Visual Website Optimizer
General
1 465 (54.45%) Marketing
2 90 (10.54%) Retail
3 87 (10.19%) Advertising
4 84 (9.84%) Finance
5 39 (4.57%) Publishing
6 28 (3.28%) Games
7 20 (2.34%) Telecoms
8 19 (2.22%) Legal
9 18 (2.11%) Manufacturing
10 11 (1.29%) Banking
10 11 (1.29%) Brand Awareness
11 9 (1.05%) French Language
12 8 (0.94%) Pharmaceutical
13 7 (0.82%) Multimedia
14 5 (0.59%) Electronics
14 5 (0.59%) Spanish Language
15 4 (0.47%) German Language
15 4 (0.47%) Portuguese Language
16 2 (0.23%) Mandarin Language
17 1 (0.12%) Dutch Language
Job Titles
1 223 (26.11%) Analyst
2 193 (22.60%) Developer
3 74 (8.67%) Web Analyst
4 57 (6.67%) Data Analyst
5 55 (6.44%) Digital Analyst
6 47 (5.50%) Analytics Manager
7 46 (5.39%) Author
7 46 (5.39%) Technical Author
7 46 (5.39%) Technical Developer
8 43 (5.04%) Marketing Manager
9 38 (4.45%) Business Intelligence Analyst
9 38 (4.45%) PHP Developer
10 37 (4.33%) Front End Developer (Client-Side Developer)
11 35 (4.10%) Digital Executive
12 32 (3.75%) Designer
13 31 (3.63%) Web Developer
13 31 (3.63%) Web Manager
14 30 (3.51%) Digital Analytics Manager
14 30 (3.51%) Digital Marketing Manager
15 29 (3.40%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 316 (37.00%) HTML
2 258 (30.21%) CSS
3 124 (14.52%) HTML5
4 88 (10.30%) Web Services
5 84 (9.84%) jQuery
6 74 (8.67%) AngularJS
7 61 (7.14%) CSS3
7 61 (7.14%) Node.js
8 52 (6.09%) XML
9 47 (5.50%) Middleware
10 41 (4.80%) .NET
11 31 (3.63%) Ajax
12 27 (3.16%) Sass
13 24 (2.81%) Twitter Bootstrap
14 23 (2.69%) ASP.NET
14 23 (2.69%) REST
15 21 (2.46%) JSON
15 21 (2.46%) LAMP
16 18 (2.11%) XHTML
17 17 (1.99%) RESTful
Miscellaneous
1 270 (31.62%) Analytical Skills
2 173 (20.26%) Social Media
3 172 (20.14%) User Experience
4 34 (3.98%) Blog
5 27 (3.16%) Mobile App
6 26 (3.04%) Credit Risk
7 20 (2.34%) iPad
8 19 (2.22%) Digital Media
9 17 (1.99%) Computer Science
9 17 (1.99%) Life Science
10 13 (1.52%) Fintech
11 10 (1.17%) Algorithms
12 9 (1.05%) W3C
13 8 (0.94%) Management Information System
14 7 (0.82%) Animation
14 7 (0.82%) Video Conferencing
15 6 (0.70%) BBC
16 5 (0.59%) Enterprise Software
16 5 (0.59%) Graphic Design
17 4 (0.47%) FMCG
Operating Systems
1 26 (3.04%) Linux
2 11 (1.29%) Windows
3 8 (0.94%) Apple iOS
3 8 (0.94%) Windows Server
4 6 (0.70%) Android
5 2 (0.23%) CentOS
5 2 (0.23%) Mac OS
5 2 (0.23%) Unix
5 2 (0.23%) Windows Server 2008
5 2 (0.23%) Windows Server 2012
Processes & Methodologies
1 851 (99.65%) Analytics
2 277 (32.44%) E-Commerce
3 274 (32.08%) SEO
4 233 (27.28%) Digital Marketing
5 229 (26.81%) Web Analytics
6 168 (19.67%) Agile Software Development
7 143 (16.74%) Business Intelligence
8 139 (16.28%) CRM
9 128 (14.99%) Pay per click
10 104 (12.18%) A/B Testing
11 102 (11.94%) Web Development
12 97 (11.36%) Actionable Insight
13 83 (9.72%) Scrum
14 74 (8.67%) Visualisation
15 70 (8.20%) Digital Analytics
16 62 (7.26%) Marketing Strategy
16 62 (7.26%) Open Source
17 60 (7.03%) Data Visualisation
18 59 (6.91%) Responsive Web Design
19 57 (6.67%) Online Marketing
Programming Languages
1 250 (29.27%) JavaScript
2 171 (20.02%) SQL
3 125 (14.64%) PHP
4 91 (10.66%) Java
5 77 (9.02%) Python
5 77 (9.02%) R
6 25 (2.93%) VBA
7 20 (2.34%) C#
8 16 (1.87%) MATLAB
9 15 (1.76%) T-SQL
10 9 (1.05%) C
11 7 (0.82%) Ruby
12 6 (0.70%) PHP 5
13 4 (0.47%) Apple Swift
14 3 (0.35%) VB.NET
15 2 (0.23%) Bourne shell
16 1 (0.12%) C++
16 1 (0.12%) Data Analysis Expressions (DAX)
16 1 (0.12%) ES6
16 1 (0.12%) TypeScript
Qualifications
1 161 (18.85%) Degree
2 23 (2.69%) Numerate Degree
3 10 (1.17%) Analytics IQ
4 8 (0.94%) Computer Science Degree
5 6 (0.70%) ISEB
5 6 (0.70%) Security Cleared
6 5 (0.59%) Master's Degree
7 4 (0.47%) PMI Certification
8 3 (0.35%) Microsoft Certification
9 2 (0.23%) BC Cleared
9 2 (0.23%) DBS Check
9 2 (0.23%) MBA
9 2 (0.23%) MCP
9 2 (0.23%) MCSE
9 2 (0.23%) PhD
10 1 (0.12%) CCNA
10 1 (0.12%) CCNP
10 1 (0.12%) Cisco Certification
10 1 (0.12%) PMP
Quality Assurance & Compliance
1 13 (1.52%) QA
2 9 (1.05%) Data Quality
3 3 (0.35%) Actionable Recommendations
4 2 (0.23%) GDPR
5 1 (0.12%) Disclosure Scotland
5 1 (0.12%) PMO
5 1 (0.12%) SLA
System Software
1 2 (0.23%) Active Directory
1 2 (0.23%) Samba
2 1 (0.12%) Hyper-V
Systems Management
1 1 (0.12%) Graphite
Vendors
1 824 (96.49%) Google
2 169 (19.79%) Adobe
3 93 (10.89%) Microsoft
4 79 (9.25%) Tableau
5 66 (7.73%) IBM
6 59 (6.91%) ATG
7 56 (6.56%) hybris
8 53 (6.21%) Oracle
9 48 (5.62%) Demandware
10 40 (4.68%) Facebook
11 39 (4.57%) Omniture
12 38 (4.45%) Optimizely
13 25 (2.93%) DoubleClick
13 25 (2.93%) Twitter
14 22 (2.58%) Salesforce.com
15 20 (2.34%) ClickTale
15 20 (2.34%) Coremetrics
16 17 (1.99%) Zend
17 16 (1.87%) Monetate
18 13 (1.52%) Marketo
London
Stepstone UK
Salary: Competitive plus Generous Benefits
Posted: 22 hours ago
Havant, Hampshire
Stepstone
Salary: Competitive plus Generous Benefits
Posted: 22 hours ago
Milton Keynes, Buckinghamshire
Uniting Ambition
Salary: £40k - 50k per year
Posted: Yesterday
Nottingham, Nottinghamshire
Opus Recruitment Solutions Ltd
Salary: £30000 - £50000 per annum
Posted: Yesterday
Hinckley, Leicestershire
Stafford-Sharp Associates
Salary: £35000.00 - £50000.00 per annum
Posted: Yesterday
Coventry, West Midlands (County)
Senitor Associates
Salary: £27000 - £30000 per annum + pension, flexi-hours
Posted: 3 days ago
Maidenhead, Berkshire
Experis Ltd
Salary: £45000 - £58000 per annum + Benefits
Posted: Yesterday
Nottingham, Nottinghamshire
D4 Digital Recruitment
Salary: From £22,000 to £28,000 per annum depending on level of experience
Posted: Yesterday
Oxford, Oxfordshire
Haybrook IT Resourcing Ltd
Salary: From £25,000 to £35,000 per annum
Posted: 2 days ago
Aldershot, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £25000 - £35000 per annum
Posted: 4 days ago
London
Opus Recruitment Solutions Ltd
Salary: £55000 - £70000 per annum, Benefits Excellent Benefits and Bonus
Posted: Yesterday
Leicestershire
Stafford-Sharp Associates
Salary: £35000.00 - £50000.00 per annum
Posted: 4 days ago
London
IntaPeople
Salary: £20000 - £25000 per annum
Posted: 5 days ago
Northampton, Northamptonshire
Stafford-Sharp Associates
Salary: £25000.00 - £30000.00 per annum
Posted: 3 days ago
London
Opus Recruitment Solutions Ltd
Salary: £55000 - £70000 per annum, Benefits Excellent Benefits and Bonus
Posted: Yesterday
London
People Source Consulting
Salary: £60000 - £65000 per annum + Equity, Bonus
Posted: 2 days ago
Harlow, Essex
Deerfoot IT Resources Ltd
Salary: £25000 - £28000 per annum + bonus, pension, 20 days hol
Posted: 4 days ago
Haywards Heath, West Sussex
Understanding Recruitment
Salary: £28000.00 - £32000.00 per annum + Excellent Benefits
Posted: 6 days ago
City, London
FPSG Connect
Salary: £35000 - £42000 per annum
Posted: 5 days ago
Fareham, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £30000 - £35000 per annum + training & benefits
Posted: 4 days ago
London
Salt
Salary: £40000 - £48000 per annum + Bonus and Benefits
Posted: 5 days ago
Sheffield, South Yorkshire
Authentic Recruitment
Salary: £25k - 30k per year
Posted: 5 days ago
South East London
Understanding Recruitment
Salary: £40000 - £45000 per annum + benefits
Posted: 3 days ago
North London
Understanding Recruitment
Salary: £45000.00 - £60000.00 per annum + Excellent Benefits
Posted: 6 days ago
London
Success Appointments
Salary: Up to £50,000 per annum + bonus + benefits
Posted: 3 days ago
Chelmsford, Essex
Senitor Associates
Salary: £30000 - £40000 per annum + Benefits
Posted: 5 days ago
West London
DeSantis Arin Recruitment
Salary: Up to £45,000 per annum **Apply now - Golden Opportunity!**
Posted: 4 days ago
Central London / West End
DeSantis Arin Recruitment
Salary: From £55,000 to £65,000 per annum **Amazing Opportunity - Apply now!**
Posted: 4 days ago
Sevenoaks, Kent
1st Choice Computer Appointments Ltd
Salary: From £25,000 to £28,000 per annum
Posted: 4 days ago
London
Searchability
Salary: £25000 - £45000 per annum
Posted: 3 days ago