Period
to 18 May 2021

The median annual salary for an SEO Consultant was £38,750 in advertised job vacancies during the 6 months to 18 May 2021.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Search Engine Optimisation (SEO) Consultant
UK
6 months to
18 May 2021
Same period 2020 Same period 2019
Rank 890 889 1111
Rank change year-on-year -1 +222 +88
Permanent jobs requiring an SEO Consultant 3 23 7
As % of all permanent jobs advertised in the UK 0.003% 0.024% 0.005%
As % of the Job Titles category 0.004% 0.025% 0.005%
Number of salaries quoted 2 23 7
10th Percentile £34,125 £37,500 £32,000
25th Percentile £34,688 £41,250 £32,500
Median annual salary (50th Percentile) £38,750 £45,000 £35,000
Median % change year-on-year -13.89% +28.57% +40.00%
75th Percentile £42,188 £48,750 £37,500
90th Percentile £42,375 £52,500 £40,500
UK excluding London median annual salary £38,750 £45,000 £35,000
% change year-on-year -13.89% +28.57% +52.17%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 83,903 91,012 139,679
% of permanent IT jobs with a recognized job title 92.75% 95.32% 96.02%
Number of salaries quoted 63,977 73,977 112,208
10th Percentile £31,500 £30,000 £28,500
25th Percentile £41,250 £38,750 £37,000
Median annual salary (50th Percentile) £55,000 £52,500 £50,000
Median % change year-on-year +4.76% +5.00% -
75th Percentile £72,500 £72,500 £68,750
90th Percentile £88,750 £87,500 £85,000
UK excluding London median annual salary £47,500 £47,000 £45,000
% change year-on-year +1.06% +4.44% -

SEO Consultant
Job Vacancy Trend

Job postings that featured SEO Consultant in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for SEO Consultant in the UK

SEO Consultant
Salary Trend

3-month moving average salary quoted in jobs citing SEO Consultant.

Salary trend for SEO Consultant in the UK

SEO Consultant
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Consultant within the UK over the 6 months to 18 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 3 £38,750 -13.89%
UK excluding London +14 3 £38,750 -13.89%
North of England -12 1 £37,500 -16.67%
South West -21 1 - -
Yorkshire -26 1 £37,500 -16.67%
East Midlands - 1 £40,000 -
Midlands - 1 £40,000 -

SEO Consultant Skill Set
Top 18 Co-occurring IT Skills

For the 6 months to 18 May 2021, SEO Consultant job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring SEO Consultant in the job title.

1 3 (100.00%) SEO
1 3 (100.00%) Google Analytics
1 3 (100.00%) Analytics
1 3 (100.00%) Google
2 2 (66.67%) Screaming Frog
3 1 (33.33%) Marketing
3 1 (33.33%) Mentoring
3 1 (33.33%) User Experience
3 1 (33.33%) Hotjar
3 1 (33.33%) Digital Marketing
3 1 (33.33%) Market Research
3 1 (33.33%) Adobe Analytics
3 1 (33.33%) Migration
3 1 (33.33%) Stakeholder Management
3 1 (33.33%) HTML
3 1 (33.33%) CSS
3 1 (33.33%) Adobe
3 1 (33.33%) Project Management

SEO Consultant Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (100.00%) Google Analytics
2 1 (33.33%) Adobe Analytics
General
1 1 (33.33%) Marketing
Libraries, Frameworks & Software Standards
1 1 (33.33%) CSS
1 1 (33.33%) HTML
Miscellaneous
1 1 (33.33%) User Experience
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) SEO
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Market Research
2 1 (33.33%) Mentoring
2 1 (33.33%) Migration
2 1 (33.33%) Project Management
2 1 (33.33%) Stakeholder Management
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Screaming Frog
3 1 (33.33%) Adobe
3 1 (33.33%) Hotjar