Period
to 23 November 2017

The median annual salary for an SEO Consultant was £27,000 in advertised job vacancies during the 6 months to 23 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Search Engine Optimisation (SEO) Consultant
UK
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 1165 1223 1266
Rank change year-on-year +58 +43 +27
Permanent jobs requiring an SEO Consultant 24 14 30
As % of all permanent IT jobs advertised in the UK 0.013% 0.007% 0.014%
As % of the Job Titles category 0.014% 0.008% 0.014%
Number of salaries quoted 23 13 19
UK median annual salary £27,000 £29,000 £28,500
Median salary % change year-on-year -6.90% +1.75% -18.57%
10th Percentile £19,750 £25,850 £20,000
90th Percentile £34,500 £37,750 £48,750
UK excluding London median annual salary £25,000 £27,000 £28,500
% change year-on-year -7.41% -5.26% -9.52%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 172559 183130 209788
% of permanent IT jobs with a recognized job title 95.79% 96.48% 96.46%
Number of salaries quoted 138476 153185 174290
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £41,000
% change year-on-year - +3.66% +2.50%

SEO Consultant
Job Vacancy Trend

Job postings that featured SEO Consultant in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for SEO Consultant in the UK

SEO Consultant
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Consultant.

Salary trend for SEO Consultant in the UK

SEO Consultant
Salary Histogram

The salary distribution of IT jobs citing SEO Consultant over the 6 months to 23 November 2017.

Salary histogram for SEO Consultant in the UK

SEO Consultant
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Consultant within the UK over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +47 24 £27,000 -6.90% 2
UK excluding London +60 21 £25,000 -7.41% 2
South East - 14 £21,500 - 1
East of England +10 4 £30,000 +1.69% 1
London +2 3 £35,000 +16.67%
South West - 2 £27,000 -
North of England +8 1 - -
North West - 1 - -

SEO Consultant Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 23 November 2017, SEO Consultant job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring SEO Consultant in the job title.

1 24 (100.00%) SEO
2 20 (83.33%) Marketing
2 20 (83.33%) Social Media
3 16 (66.67%) Internet
4 14 (58.33%) Degree
4 14 (58.33%) Online Marketing
5 13 (54.17%) Analytical Skills
6 12 (50.00%) Link Building
7 11 (45.83%) Creative Thinking
7 11 (45.83%) Pay per click
8 9 (37.50%) Microsoft Excel
8 9 (37.50%) Innovative Thinking
8 9 (37.50%) Analytical Mindset
9 7 (29.17%) Google
9 7 (29.17%) Analytics
9 7 (29.17%) Google Analytics
10 5 (20.83%) Search Engine Marketing
10 5 (20.83%) Web Design
10 5 (20.83%) Data Analysis
10 5 (20.83%) HTML
11 4 (16.67%) Competitor Analysis
11 4 (16.67%) Advertising
11 4 (16.67%) Trend Analysis
11 4 (16.67%) AdWords
11 4 (16.67%) Facebook
12 3 (12.50%) E-Commerce
13 2 (8.33%) Finance
13 2 (8.33%) Copywriting
13 2 (8.33%) Lead Generation
13 2 (8.33%) Content Marketing

SEO Consultant Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 9 (37.50%) Microsoft Excel
Cloud Services
1 7 (29.17%) Google Analytics
2 4 (16.67%) AdWords
Communications & Networking
1 16 (66.67%) Internet
General
1 20 (83.33%) Marketing
2 4 (16.67%) Advertising
3 2 (8.33%) Finance
Libraries, Frameworks & Software Standards
1 5 (20.83%) HTML
Miscellaneous
1 20 (83.33%) Social Media
2 13 (54.17%) Analytical Skills
3 9 (37.50%) Analytical Mindset
Processes & Methodologies
1 24 (100.00%) SEO
2 14 (58.33%) Online Marketing
3 12 (50.00%) Link Building
4 11 (45.83%) Creative Thinking
4 11 (45.83%) Pay per click
5 9 (37.50%) Innovative Thinking
6 7 (29.17%) Analytics
7 5 (20.83%) Data Analysis
7 5 (20.83%) Search Engine Marketing
7 5 (20.83%) Web Design
8 4 (16.67%) Competitor Analysis
8 4 (16.67%) Trend Analysis
9 3 (12.50%) E-Commerce
10 2 (8.33%) Content Marketing
10 2 (8.33%) Copywriting
10 2 (8.33%) Internet Marketing
10 2 (8.33%) Lead Generation
11 1 (4.17%) Campaign Analysis
11 1 (4.17%) Digital Marketing
11 1 (4.17%) Performance Analysis
Qualifications
1 14 (58.33%) Degree
Vendors
1 7 (29.17%) Google
2 4 (16.67%) Facebook