B2B Job Trends in Wales

Business-to-Business (B2B)
UK > Wales

The table below provides summary statistics and salary benchmarking for jobs advertised in Wales requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 57 53 79
Rank change year-on-year -4 +26 +32
Permanent jobs citing B2B 15 29 13
As % of all permanent jobs in Wales 1.44% 3.32% 1.35%
As % of the Processes & Methodologies category 1.90% 3.93% 1.51%
Number of salaries quoted 11 29 13
10th Percentile £30,250 - -
25th Percentile - £31,250 -
Median annual salary (50th Percentile) £40,000 £32,500 £25,000
Median % change year-on-year +23.08% +30.00% -35.90%
75th Percentile £55,000 £33,750 -
90th Percentile - £36,500 £28,000
UK median annual salary £42,500 £55,000 £30,000
% change year-on-year -22.73% +83.33% -53.85%

All Process & Methodology Skills
Wales

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Wales.

Permanent vacancies with a requirement for process or methodology skills 789 737 863
As % of all permanent jobs advertised in Wales 75.50% 84.32% 89.90%
Number of salaries quoted 534 353 640
10th Percentile £25,087 £31,250 £30,000
25th Percentile £30,000 £36,250 £36,250
Median annual salary (50th Percentile) £48,122 £49,104 £47,500
Median % change year-on-year -2.00% +3.38% -
75th Percentile £60,000 £65,000 £61,063
90th Percentile £78,068 £75,000 £72,433
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

B2B
Job Vacancy Trend in Wales

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in Wales.

B2B job vacancy trend in Wales

B2B
Salary Trend in Wales

Salary distribution trend for jobs in Wales citing B2B.

Salary distribution trend for jobs in Wales citing B2B

B2B
Salary Histogram in Wales

Salary distribution for jobs citing B2B in Wales over the 6 months to 14 January 2026.

Salary histogram for B2B in Wales

B2B
Job Locations in Wales

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the Wales region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South Wales -14 10 £50,000 +53.85% 133
West Wales +10 5 £40,000 -11.11% 7
B2B
UK

B2B
Co-Occurring Skills & Capabilities in Wales by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 1 (6.67%) Dynamics CRM
Cloud Services
1 1 (6.67%) Microsoft 365
1 1 (6.67%) Power Platform
1 1 (6.67%) SaaS
General
1 6 (40.00%) Marketing
2 5 (33.33%) Finance
2 5 (33.33%) Telecoms
3 3 (20.00%) Public Sector
4 2 (13.33%) Analytical Skills
4 2 (13.33%) Presentation Skills
4 2 (13.33%) Social Skills
5 1 (6.67%) Inclusion and Diversity
5 1 (6.67%) Retail
Job Titles
1 6 (40.00%) Business Development Manager
1 6 (40.00%) Business Manager
1 6 (40.00%) Development Manager
2 2 (13.33%) Architect
2 2 (13.33%) Campaign Executive
2 2 (13.33%) Solutions Architect
3 1 (6.67%) Account Executive
3 1 (6.67%) Sales Manager
Miscellaneous
1 5 (33.33%) Enterprise Software
2 2 (13.33%) Podcast
2 2 (13.33%) Self-Motivation
2 2 (13.33%) Virtual Team
Processes & Methodologies
1 10 (66.67%) B2B Sales
2 8 (53.33%) Business Development
3 7 (46.67%) AI
4 5 (33.33%) Asset Management
4 5 (33.33%) Decision-Making
4 5 (33.33%) IT Asset Management
4 5 (33.33%) Software Asset Management
5 3 (20.00%) Agile
5 3 (20.00%) Collaborative Culture
5 3 (20.00%) Cost Reduction
5 3 (20.00%) CRM
5 3 (20.00%) Customer Acquisition
5 3 (20.00%) Lead Generation
6 2 (13.33%) Analytics
6 2 (13.33%) Continuous Improvement
6 2 (13.33%) Customer Insight
6 2 (13.33%) Financial Modelling
6 2 (13.33%) Project Management
6 2 (13.33%) Technical Architecture
6 2 (13.33%) Time Management
Vendors
1 6 (40.00%) Microsoft
2 5 (33.33%) IBM
2 5 (33.33%) Oracle
2 5 (33.33%) SAP
3 2 (13.33%) HubSpot