Business-to-Business (B2B)
UK

The table below provides summary statistics for permanent job vacancies requiring B2B skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B over the 6 months leading up to 23 June 2024, comparing them to the same period in the previous two years.

6 months to
23 Jun 2024
Same period 2023 Same period 2022
Rank 253 265 197
Rank change year-on-year +12 -68 +51
Permanent jobs citing B2B 1,176 1,265 3,533
As % of all permanent jobs advertised in the UK 1.07% 1.37% 2.04%
As % of the Processes & Methodologies category 1.30% 1.43% 2.13%
Number of salaries quoted 825 877 1,056
10th Percentile £26,000 £32,500 £35,000
25th Percentile £29,000 £46,250 £46,250
Median annual salary (50th Percentile) £47,500 £60,000 £62,500
Median % change year-on-year -20.83% -4.00% +13.64%
75th Percentile £72,500 £77,500 £82,500
90th Percentile £93,750 £95,000 £100,000
UK excluding London median annual salary £38,500 £50,000 £54,000
% change year-on-year -23.00% -7.41% +8.00%

All Process and Methodology Skills
UK

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 90,810 88,242 165,721
As % of all permanent jobs advertised in the UK 82.65% 95.42% 95.92%
Number of salaries quoted 62,635 53,650 83,244
10th Percentile £29,750 £33,818 £33,500
25th Percentile £40,000 £45,000 £43,896
Median annual salary (50th Percentile) £55,000 £60,899 £60,000
Median % change year-on-year -9.69% +1.50% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +8.81%

B2B
Job Vacancy Trend

Job postings citing B2B as a proportion of all IT jobs advertised.

Job vacancy trend for B2B in the UK

B2B
Salary Trend

3-month moving average salary quoted in jobs citing B2B.

Salary trend for B2B in the UK

B2B
Salary Histogram

Salary distribution for jobs citing B2B over the 6 months to 23 June 2024.

Salary histogram for B2B in the UK

B2B
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the UK over the 6 months to 23 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +18 1,079 £45,000 -25.00% 443
UK excluding London +36 886 £38,500 -23.00% 262
Work from Home -43 407 £50,000 -9.09% 220
London -65 241 £71,000 +9.23% 217
South East -69 205 £37,500 -22.98% 71
North of England +83 193 £41,234 -28.29% 87
South West +63 187 £37,500 -28.57% 25
Midlands +58 178 £40,060 -19.88% 50
West Midlands +66 123 £37,500 -25.00% 35
North West +21 100 £41,234 -25.03% 48
Yorkshire +91 77 £41,500 -32.24% 30
East of England -18 68 £40,500 -29.57% 20
East Midlands +1 55 £61,250 +16.67% 15
Scotland -61 44 £35,000 -31.71% 14
North East -5 16 £37,500 -57.75% 10
Wales +9 9 £53,409 +41.07% 5
Northern Ireland +15 2 £95,000 +119.65% 2

B2B
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (3.40%) CMS
2 31 (2.64%) SharePoint
3 24 (2.04%) Microsoft Exchange
4 22 (1.87%) WordPress
5 10 (0.85%) Confluence
6 8 (0.68%) Anypoint
6 8 (0.68%) Oracle SOA Suite
6 8 (0.68%) WebSphere
7 5 (0.43%) BizTalk Server
8 4 (0.34%) SAS
8 4 (0.34%) Sitecore CMS
9 3 (0.26%) Adobe Experience Manager
9 3 (0.26%) Apache Spark
9 3 (0.26%) CloudStack
9 3 (0.26%) IIS
10 2 (0.17%) Apache
10 2 (0.17%) ArcGIS
10 2 (0.17%) Drupal
10 2 (0.17%) Joomla!
10 2 (0.17%) Umbraco
Applications
1 93 (7.91%) Microsoft Office
2 55 (4.68%) Microsoft Excel
3 24 (2.04%) Microsoft PowerPoint
4 22 (1.87%) Adobe Creative Suite
5 15 (1.28%) Photoshop
6 13 (1.11%) Adobe Illustrator
7 12 (1.02%) InDesign
8 8 (0.68%) Adobe After Effects
8 8 (0.68%) Microsoft Project
9 6 (0.51%) Adobe Premiere
10 4 (0.34%) SPSS
11 3 (0.26%) Sketch
12 2 (0.17%) Adobe XD
12 2 (0.17%) Avid Media Composer
12 2 (0.17%) Final Cut Pro
12 2 (0.17%) Notion
13 1 (0.085%) Adobe Captivate
13 1 (0.085%) Chatbot
13 1 (0.085%) Trello
Business Applications
1 49 (4.17%) Salesforce CRM
2 29 (2.47%) Shopify
3 22 (1.87%) Magento
4 5 (0.43%) Dynamics CRM
5 4 (0.34%) CA PPM
5 4 (0.34%) NetSuite
5 4 (0.34%) SAP GTS
6 3 (0.26%) JDE EnterpriseOne
6 3 (0.26%) Oracle ERP
6 3 (0.26%) Oracle Receivables
6 3 (0.26%) SAP CX
7 2 (0.17%) SAP Business ByDesign
7 2 (0.17%) SAP CRM
7 2 (0.17%) SAP Hybris
8 1 (0.085%) Sprinklr
8 1 (0.085%) Yoast SEO
Cloud Services
1 163 (13.86%) SaaS
2 110 (9.35%) Azure
3 75 (6.38%) AWS
4 47 (4.00%) Microsoft 365
5 34 (2.89%) Power Platform
6 22 (1.87%) Figma
7 20 (1.70%) Entra ID
8 19 (1.62%) GitHub
9 16 (1.36%) Google Analytics
10 14 (1.19%) OneDrive
11 13 (1.11%) Dynamics 365
12 10 (0.85%) Cloud Computing
12 10 (0.85%) Serverless
13 9 (0.77%) Azure Logic Apps
13 9 (0.77%) GCP
13 9 (0.77%) GitHub Actions
13 9 (0.77%) Microsoft Purview
14 8 (0.68%) Azure Monitor
14 8 (0.68%) Snowflake
15 7 (0.60%) Google Ads
Communications & Networking
1 47 (4.00%) WAN
2 44 (3.74%) 5G
3 38 (3.23%) SD-WAN
4 37 (3.15%) Firewall
5 31 (2.64%) VPN
6 21 (1.79%) Internet
7 19 (1.62%) Wireless
8 16 (1.36%) DNS
8 16 (1.36%) Extranet
9 15 (1.28%) Wi-Fi
10 13 (1.11%) Broadband
11 12 (1.02%) TCP/IP
12 11 (0.94%) HTTP
13 9 (0.77%) LAN
13 9 (0.77%) Structured Cabling
14 8 (0.68%) SMTP
15 7 (0.60%) Intranet
15 7 (0.60%) VLAN
16 6 (0.51%) Bluetooth
16 6 (0.51%) DKIM
Database & Business Intelligence
1 32 (2.72%) Power BI
2 27 (2.30%) SQL Server
3 17 (1.45%) PostgreSQL
4 15 (1.28%) MySQL
4 15 (1.28%) NoSQL
5 13 (1.11%) Redis
6 10 (0.85%) Tableau
7 9 (0.77%) MS Access
8 7 (0.60%) SQL Server Integration Services
9 4 (0.34%) Amazon RDS
9 4 (0.34%) Big Data
9 4 (0.34%) Data Lake
9 4 (0.34%) MongoDB
10 3 (0.26%) Data Warehouse
10 3 (0.26%) GIS
11 2 (0.17%) Crystal Reports
11 2 (0.17%) DB2
11 2 (0.17%) DTS
11 2 (0.17%) DynamoDB
11 2 (0.17%) SQL Server Reporting Services
Development Applications
1 41 (3.49%) JIRA
2 29 (2.47%) Git
3 23 (1.96%) Visual Studio
4 9 (0.77%) Jenkins
5 8 (0.68%) LabVIEW
6 3 (0.26%) Moq
6 3 (0.26%) webpack
7 2 (0.17%) Bower
7 2 (0.17%) gulp
8 1 (0.085%) Bitbucket
8 1 (0.085%) eggPlant
8 1 (0.085%) Grunt
8 1 (0.085%) Octopus Deploy
8 1 (0.085%) PHPUnit
8 1 (0.085%) TeamCity
General
1 450 (38.27%) Social Skills
2 340 (28.91%) Marketing
3 160 (13.61%) Finance
4 133 (11.31%) Retail
5 120 (10.20%) Analytical Skills
6 108 (9.18%) Telecoms
7 71 (6.04%) Inclusion and Diversity
8 63 (5.36%) Organisational Skills
9 54 (4.59%) Presentation Skills
10 47 (4.00%) Legal
11 35 (2.98%) Brand Awareness
12 31 (2.64%) Electronics
13 28 (2.38%) Law
14 24 (2.04%) Games
15 20 (1.70%) Publishing
16 19 (1.62%) Banking
17 16 (1.36%) Advertising
17 16 (1.36%) German Language
18 11 (0.94%) Manufacturing
19 10 (0.85%) French Language
Job Titles
1 134 (11.39%) Developer
2 119 (10.12%) Senior
3 88 (7.48%) Development Manager
4 79 (6.72%) Lead
5 74 (6.29%) Business Development Manager
5 74 (6.29%) Business Manager
6 55 (4.68%) Analyst
7 52 (4.42%) Project Manager
8 43 (3.66%) Designer
9 39 (3.32%) Product Manager
10 38 (3.23%) Consultant
11 37 (3.15%) Junior
12 36 (3.06%) Architect
13 32 (2.72%) Software Engineer
14 31 (2.64%) Account Manager
14 31 (2.64%) Senior Manager
15 29 (2.47%) Business Development Executive
15 29 (2.47%) Senior Developer
16 28 (2.38%) Support Engineer
17 27 (2.30%) Technical Support
Libraries, Frameworks & Software Standards
1 54 (4.59%) HTML
2 50 (4.25%) .NET
3 37 (3.15%) CSS
4 33 (2.81%) React
5 25 (2.13%) JSON
6 24 (2.04%) EDI
7 22 (1.87%) Web Services
7 22 (1.87%) XML
8 15 (1.28%) Laravel
8 15 (1.28%) Node.js
9 13 (1.11%) .NET Framework
9 13 (1.11%) ASP.NET
9 13 (1.11%) REST
9 13 (1.11%) Spring Boot
10 12 (1.02%) EDIFACT
10 12 (1.02%) Kafka
11 11 (0.94%) .NET Core
11 11 (0.94%) SOAP
12 10 (0.85%) AngularJS
12 10 (0.85%) Sass
Miscellaneous
1 112 (9.52%) Self-Motivation
2 70 (5.95%) Social Media
3 66 (5.61%) Driving Licence
4 52 (4.42%) Product Ownership
5 36 (3.06%) GNSS
6 30 (2.55%) Blog
7 25 (2.13%) Onboarding
8 21 (1.79%) Graphic Design
9 20 (1.70%) Credit Risk
10 18 (1.53%) Management Information System
11 15 (1.28%) Mobile App
12 14 (1.19%) Animation
12 14 (1.19%) Data Centre
13 13 (1.11%) Tandem
14 12 (1.02%) Client/Server
14 12 (1.02%) EPoS
15 11 (0.94%) FPGA
15 11 (0.94%) Greenfield Project
16 9 (0.77%) Analytical Mindset
17 8 (0.68%) MicroBlaze
Operating Systems
1 76 (6.46%) Windows
2 63 (5.36%) Linux
3 17 (1.45%) Unix
4 15 (1.28%) Android
4 15 (1.28%) Windows Server
5 12 (1.02%) Ubuntu
6 8 (0.68%) Debian
7 7 (0.60%) Apple iOS
8 3 (0.26%) Red Hat Enterprise Linux
8 3 (0.26%) SUSE
8 3 (0.26%) SUSE Linux Enterprise Server
8 3 (0.26%) VMS
9 1 (0.085%) Windows Server 2008
Processes & Methodologies
1 204 (17.35%) Agile
2 183 (15.56%) CRM
3 171 (14.54%) Problem-Solving
4 167 (14.20%) Project Management
5 164 (13.95%) Business Development
6 143 (12.16%) Customer Service
7 132 (11.22%) B2C
8 131 (11.14%) Decision-Making
9 107 (9.10%) E-Commerce
10 99 (8.42%) B2B Sales
11 93 (7.91%) Customer Experience
12 91 (7.74%) Roadmaps
13 81 (6.89%) Project Delivery
14 79 (6.72%) Computer Science
15 76 (6.46%) Test Automation
16 75 (6.38%) Analytics
17 70 (5.95%) Product Management
18 67 (5.70%) Digital Marketing
19 65 (5.53%) Continuous Improvement
19 65 (5.53%) Software Engineering
Programming Languages
1 88 (7.48%) SQL
2 63 (5.36%) JavaScript
3 60 (5.10%) Python
4 44 (3.74%) C++
5 38 (3.23%) C
6 34 (2.89%) C#
7 32 (2.72%) PHP
8 27 (2.30%) Java
9 23 (1.96%) Perl
9 23 (1.96%) VB
10 22 (1.87%) T-SQL
11 20 (1.70%) TypeScript
12 19 (1.62%) Bash
12 19 (1.62%) MATLAB
13 15 (1.28%) Go
14 11 (0.94%) R
15 10 (0.85%) RPG
15 10 (0.85%) VBA
16 9 (0.77%) VB.NET
17 8 (0.68%) Tcl
Qualifications
1 273 (23.21%) Degree
2 35 (2.98%) Computer Science Degree
3 23 (1.96%) HND
4 15 (1.28%) Master's Degree
5 10 (0.85%) MBA
6 6 (0.51%) CISSP
7 5 (0.43%) PMP
7 5 (0.43%) Security Cleared
8 4 (0.34%) CEH
8 4 (0.34%) SC Cleared
9 2 (0.17%) A+ Certification
9 2 (0.17%) Microsoft Certification
10 1 (0.085%) CCNA
10 1 (0.085%) CCNP
10 1 (0.085%) CCSA
10 1 (0.085%) Cisco Certification
10 1 (0.085%) ISEB
10 1 (0.085%) MCSA
10 1 (0.085%) PMI Certification
10 1 (0.085%) PRINCE2 Certification
Quality Assurance & Compliance
1 60 (5.10%) SLA
2 38 (3.23%) PMO
3 36 (3.06%) QA
4 16 (1.36%) GDPR
5 14 (1.19%) Accessibility
6 8 (0.68%) IFRS
7 7 (0.60%) Cyber Essentials
7 7 (0.60%) ISO 9001
8 5 (0.43%) Data Quality
8 5 (0.43%) HIPAA
9 3 (0.26%) JTAG
10 2 (0.17%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 1 (0.085%) ISO/IEC 27001
11 1 (0.085%) PCI DSS
System Software
1 30 (2.55%) Docker
2 24 (2.04%) Active Directory
3 16 (1.36%) Embedded Firmware
3 16 (1.36%) Firmware
4 11 (0.94%) Virtual Machines
5 4 (0.34%) VMware Infrastructure
6 3 (0.26%) Ceph
6 3 (0.26%) Gluster
6 3 (0.26%) KVM
6 3 (0.26%) oVirt
6 3 (0.26%) VMware Server
6 3 (0.26%) VMware Workstation
7 2 (0.17%) Hyper-V
8 1 (0.085%) Virtual Desktop
Systems Management
1 24 (2.04%) Kubernetes
2 16 (1.36%) Microsoft Intune
3 4 (0.34%) Ansible
4 3 (0.26%) Graylog
4 3 (0.26%) Observium
4 3 (0.26%) Prometheus
4 3 (0.26%) Puppet
4 3 (0.26%) Terraform
4 3 (0.26%) ZABBIX
5 2 (0.17%) SQL Sentry
6 1 (0.085%) Autotask
6 1 (0.085%) Nagios
Vendors
1 175 (14.88%) Microsoft
2 119 (10.12%) Salesforce
3 67 (5.70%) SAP
4 45 (3.83%) Adobe
5 30 (2.55%) Google
6 19 (1.62%) Oracle
7 16 (1.36%) BT
8 13 (1.11%) IBM
9 12 (1.02%) Cisco
10 11 (0.94%) Cadence
11 10 (0.85%) Apple
11 10 (0.85%) MuleSoft
12 8 (0.68%) Altera
12 8 (0.68%) Apttus
12 8 (0.68%) Computacenter
12 8 (0.68%) Green Hills
12 8 (0.68%) Motorola
12 8 (0.68%) Virgin Media
12 8 (0.68%) Xilinx
13 7 (0.60%) JD Edwards