Business-to-Business (B2B)
UK

The table below provides summary statistics for permanent job vacancies requiring B2B skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 192 249 254
Rank change year-on-year +57 +5 -52
Permanent jobs citing B2B 922 1,164 1,371
As % of all permanent jobs advertised in the UK 1.65% 1.12% 1.43%
As % of the Processes & Methodologies category 1.76% 1.34% 1.50%
Number of salaries quoted 490 829 890
10th Percentile £28,500 £25,950 £32,500
25th Percentile £30,580 £29,000 £46,570
Median annual salary (50th Percentile) £42,500 £47,500 £60,000
Median % change year-on-year -10.53% -20.83% -4.00%
75th Percentile £67,500 £72,500 £77,500
90th Percentile £95,000 £93,750 £95,000
UK excluding London median annual salary £36,000 £38,500 £50,000
% change year-on-year -6.49% -23.00% -5.21%

All Process and Methodology Skills
UK

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 52,256 87,133 91,481
As % of all permanent jobs advertised in the UK 93.58% 84.04% 95.51%
Number of salaries quoted 25,854 60,896 54,581
10th Percentile £28,822 £29,250 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,000 £55,000 £60,899
Median % change year-on-year +3.64% -9.69% +1.50%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,564 £50,000 £55,000
% change year-on-year +3.13% -9.09% +4.76%

B2B
Job Vacancy Trend

Job postings citing B2B as a proportion of all IT jobs advertised.

Job vacancy trend for B2B in the UK

B2B
Salary Trend

3-month moving average salary quoted in jobs citing B2B.

Salary trend for B2B in the UK

B2B
Salary Histogram

Salary distribution for jobs citing B2B over the 6 months to 31 May 2025.

Salary histogram for B2B in the UK

B2B
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the UK over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +40 835 £45,000 - 2,471
UK excluding London +7 520 £36,000 -6.49% 1,049
Work from Home +78 342 £42,500 -15.00% 1,318
London +166 337 £65,000 -8.57% 1,555
South East +45 163 £45,000 +20.00% 241
Midlands +36 158 £30,580 -23.66% 147
West Midlands +46 113 £30,580 -12.63% 80
North of England -60 72 £40,000 -2.99% 359
South West +19 69 £45,000 +20.00% 86
East Midlands +34 43 £29,000 -53.60% 66
North West -49 41 £50,000 +21.26% 238
East of England +14 32 £52,500 +29.63% 77
Yorkshire +8 28 £37,500 -9.64% 91
Scotland +94 16 £35,000 +3.70% 44
Wales +41 9 £32,500 -39.15% 23
North East +37 3 £40,000 +6.67% 32
Northern Ireland +41 1 - - 17

B2B
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (2.93%) CMS
2 21 (2.28%) WordPress
3 4 (0.43%) Confluence
3 4 (0.43%) Headless CMS
3 4 (0.43%) SharePoint
4 3 (0.33%) Microsoft Exchange
4 3 (0.33%) Strapi
5 2 (0.22%) Drupal
6 1 (0.11%) Moodle
6 1 (0.11%) SAS
6 1 (0.11%) SharePoint Server
6 1 (0.11%) Solana
6 1 (0.11%) Totara
6 1 (0.11%) Umbraco
Applications
1 31 (3.36%) Microsoft Excel
1 31 (3.36%) Microsoft Office
2 11 (1.19%) Microsoft PowerPoint
3 8 (0.87%) Adobe Creative Suite
3 8 (0.87%) Photoshop
4 5 (0.54%) Adobe Illustrator
4 5 (0.54%) Blender
5 3 (0.33%) InDesign
5 3 (0.33%) MS Visio
6 2 (0.22%) Notion
7 1 (0.11%) Chatbot
Business Applications
1 80 (8.68%) Salesforce CRM
2 23 (2.49%) NetSuite
3 18 (1.95%) Magento
4 12 (1.30%) Dynamics CRM
4 12 (1.30%) Shopify
5 9 (0.98%) Payment Gateway
6 3 (0.33%) Infor SunSystems
7 2 (0.22%) Dynamics NAV
7 2 (0.22%) Sage 200
8 1 (0.11%) SAP MDG
8 1 (0.11%) SAP S/4HANA
Cloud Services
1 178 (19.31%) SaaS
2 111 (12.04%) Azure
3 95 (10.30%) AWS
4 39 (4.23%) Azure DevOps
5 34 (3.69%) GCP
6 31 (3.36%) Azure Monitor
7 24 (2.60%) Microsoft 365
7 24 (2.60%) Power Platform
8 22 (2.39%) GitHub
9 20 (2.17%) Azure Service Bus
9 20 (2.17%) Entra ID
9 20 (2.17%) Figma
9 20 (2.17%) IaaS
10 19 (2.06%) PaaS
11 17 (1.84%) Google Analytics
12 16 (1.74%) Azure AI
12 16 (1.74%) Azure ExpressRoute
12 16 (1.74%) Azure Key Vault
12 16 (1.74%) Power Automate
13 13 (1.41%) GitHub Actions
Communications & Networking
1 54 (5.86%) SD-WAN
1 54 (5.86%) WAN
2 37 (4.01%) 5G
3 27 (2.93%) Internet
4 20 (2.17%) DNS
4 20 (2.17%) Firewall
5 18 (1.95%) VPN
6 9 (0.98%) Broadband
6 9 (0.98%) Wi-Fi
7 6 (0.65%) HTTP
8 5 (0.54%) SMTP
8 5 (0.54%) VoIP
9 4 (0.43%) TCP/IP
10 2 (0.22%) 4G
10 2 (0.22%) Intranet
10 2 (0.22%) LAN
10 2 (0.22%) Network Security
10 2 (0.22%) SAN
10 2 (0.22%) Unified Communications
11 1 (0.11%) Cisco Firepower
Database & Business Intelligence
1 52 (5.64%) MySQL
2 22 (2.39%) Power BI
3 16 (1.74%) Data Lake
4 13 (1.41%) MongoDB
4 13 (1.41%) PostgreSQL
5 12 (1.30%) NoSQL
5 12 (1.30%) SQL Server
6 8 (0.87%) Looker
6 8 (0.87%) Tableau
7 5 (0.54%) QGIS
8 4 (0.43%) Redis
9 3 (0.33%) Amazon RDS
9 3 (0.33%) Amazon Redshift
9 3 (0.33%) Azure SQL Database
9 3 (0.33%) BigQuery
9 3 (0.33%) Data Warehouse
9 3 (0.33%) DynamoDB
9 3 (0.33%) Elasticsearch
9 3 (0.33%) Mixpanel
9 3 (0.33%) Snowflake Schema
Development Applications
1 59 (6.40%) Git
2 31 (3.36%) JIRA
3 12 (1.30%) Gradle
4 10 (1.08%) Visual Studio
4 10 (1.08%) webpack
5 7 (0.76%) Jenkins
5 7 (0.76%) SonarQube
6 5 (0.54%) Babel
6 5 (0.54%) Grunt
6 5 (0.54%) Maven
7 4 (0.43%) Appium
7 4 (0.43%) LabVIEW
7 4 (0.43%) PHPUnit
7 4 (0.43%) Selenium
7 4 (0.43%) Subversion
7 4 (0.43%) WebDriver
8 2 (0.22%) Axure RP
9 1 (0.11%) Bazaar
9 1 (0.11%) Postman
9 1 (0.11%) SoapUI
General
1 384 (41.65%) Social Skills
2 257 (27.87%) Marketing
3 213 (23.10%) Finance
4 95 (10.30%) Analytical Skills
5 84 (9.11%) Presentation Skills
6 62 (6.72%) Inclusion and Diversity
7 54 (5.86%) Retail
8 46 (4.99%) Organisational Skills
9 44 (4.77%) Legal
10 40 (4.34%) Law
11 39 (4.23%) Electronics
12 38 (4.12%) Publishing
12 38 (4.12%) Telecoms
13 33 (3.58%) Advertising
14 31 (3.36%) Games
15 19 (2.06%) Public Sector
16 18 (1.95%) Automotive
17 17 (1.84%) Billing
18 16 (1.74%) Manufacturing
19 13 (1.41%) Brand Awareness
Job Titles
1 172 (18.66%) Business Manager
2 170 (18.44%) Development Manager
3 169 (18.33%) Business Development Manager
4 145 (15.73%) Senior
5 92 (9.98%) Developer
6 56 (6.07%) Lead
7 45 (4.88%) Senior Developer
7 45 (4.88%) Senior Manager
8 43 (4.66%) Marketing Manager
8 43 (4.66%) Support Engineer
9 41 (4.45%) Product Manager
10 39 (4.23%) Sales Executive
11 36 (3.90%) Architect
12 32 (3.47%) Technical Support
13 31 (3.36%) Account Executive
14 27 (2.93%) Sales Representative
14 27 (2.93%) Software Engineer
15 25 (2.71%) Account Manager
15 25 (2.71%) Sales Manager
16 24 (2.60%) Technical Support Engineer
Libraries, Frameworks & Software Standards
1 50 (5.42%) HTML
2 45 (4.88%) .NET
3 35 (3.80%) CSS
4 33 (3.58%) React
5 29 (3.15%) REST
6 22 (2.39%) RESTful
7 16 (1.74%) Blazor
7 16 (1.74%) Node.js
8 14 (1.52%) HTML5
8 14 (1.52%) Kafka
9 12 (1.30%) Middleware
9 12 (1.30%) RabbitMQ
10 10 (1.08%) Vue
11 9 (0.98%) Bootstrap
11 9 (0.98%) XML
12 8 (0.87%) Next.js
12 8 (0.87%) Unity (Game Engine)
13 7 (0.76%) OpenAPI
13 7 (0.76%) Spring
14 6 (0.65%) ASP.NET MVC
Miscellaneous
1 155 (16.81%) Self-Motivation
2 77 (8.35%) Social Media
3 34 (3.69%) Self-Driving Car
4 30 (3.25%) Product Ownership
5 29 (3.15%) Enterprise Software
5 29 (3.15%) Mobile App
6 28 (3.04%) Onboarding
7 27 (2.93%) Mobile Games
8 21 (2.28%) Legacy Systems
9 20 (2.17%) Cloud Native
9 20 (2.17%) GNSS
10 19 (2.06%) Satnav
11 17 (1.84%) Data Centre
11 17 (1.84%) NHS
12 15 (1.63%) Driving Licence
13 14 (1.52%) Algorithms
14 12 (1.30%) Hybrid Cloud
15 11 (1.19%) Blog
16 10 (1.08%) Digital Media
17 8 (0.87%) Marketing Technology
Operating Systems
1 41 (4.45%) Linux
2 23 (2.49%) Windows
3 18 (1.95%) Apple iOS
4 10 (1.08%) Android
4 10 (1.08%) Unix
5 9 (0.98%) Mac OS
6 3 (0.33%) Windows Server
7 1 (0.11%) Windows Server 2016
Processes & Methodologies
1 256 (27.77%) CRM
2 231 (25.05%) Business Development
3 207 (22.45%) B2B Sales
4 179 (19.41%) Decision-Making
5 168 (18.22%) Problem-Solving
6 126 (13.67%) Analytics
7 121 (13.12%) Agile
8 116 (12.58%) B2C
9 114 (12.36%) Value Proposition
10 101 (10.95%) Business Intelligence
11 97 (10.52%) Roadmaps
12 94 (10.20%) Lead Generation
13 92 (9.98%) Project Management
14 89 (9.65%) Active Listening
15 84 (9.11%) E-Commerce
16 78 (8.46%) Deadline-Driven
17 76 (8.24%) Digital Marketing
18 74 (8.03%) Artificial Intelligence
18 74 (8.03%) User Experience
19 72 (7.81%) Mentoring
Programming Languages
1 101 (10.95%) SQL
2 62 (6.72%) Python
3 50 (5.42%) JavaScript
4 41 (4.45%) C#
5 32 (3.47%) Java
6 25 (2.71%) C++
7 20 (2.17%) PowerShell
8 18 (1.95%) PHP
9 16 (1.74%) Bicep
9 16 (1.74%) MATLAB
9 16 (1.74%) TypeScript
10 15 (1.63%) C
11 7 (0.76%) Kotlin
11 7 (0.76%) Objective-C
11 7 (0.76%) Swift
12 6 (0.65%) Perl
13 4 (0.43%) Bash
14 3 (0.33%) VBA
15 2 (0.22%) ActionScript
15 2 (0.22%) VB
Qualifications
1 176 (19.09%) Degree
2 32 (3.47%) DBS Check
3 21 (2.28%) Computer Science Degree
3 21 (2.28%) HND
4 18 (1.95%) HNC
5 17 (1.84%) AWS Certification
6 16 (1.74%) Azure Certification
7 15 (1.63%) Master's Degree
8 10 (1.08%) Security Cleared
9 9 (0.98%) MBA
10 7 (0.76%) AWS Certified Cloud Practitioner
11 6 (0.65%) AWS Certified Solutions Architect
11 6 (0.65%) SC Cleared
11 6 (0.65%) Six Sigma Black Belt
12 5 (0.54%) Microsoft Certification
13 2 (0.22%) ACCA
13 2 (0.22%) CCNA
13 2 (0.22%) Cisco Certification
13 2 (0.22%) CISM
13 2 (0.22%) CISSP
Quality Assurance & Compliance
1 86 (9.33%) SLA
2 23 (2.49%) QA
3 18 (1.95%) PMO
4 12 (1.30%) GDPR
5 10 (1.08%) Accessibility
6 6 (0.65%) California Consumer Privacy Act
7 5 (0.54%) Actionable Recommendations
8 4 (0.43%) ISO/IEC 27001
9 3 (0.33%) Cyber Essentials
9 3 (0.33%) PCI DSS
10 2 (0.22%) Cyber Essentials PLUS
10 2 (0.22%) ISO 9001
10 2 (0.22%) NIST
11 1 (0.11%) Data Quality
11 1 (0.11%) Sarbanes-Oxley
System Software
1 37 (4.01%) Docker
2 16 (1.74%) Virtual Machines
3 6 (0.65%) Active Directory
3 6 (0.65%) Embedded Firmware
3 6 (0.65%) Firmware
4 1 (0.11%) Hyper-V
Systems Management
1 19 (2.06%) Kubernetes
2 16 (1.74%) Single Sign-On
2 16 (1.74%) Terraform
3 6 (0.65%) Microsoft Intune
4 5 (0.54%) Argo
4 5 (0.54%) Prometheus
5 4 (0.43%) SCCM
6 1 (0.11%) EMC NetWorker
Vendors
1 150 (16.27%) Salesforce
2 103 (11.17%) Microsoft
3 87 (9.44%) SAP
4 65 (7.05%) Google
5 28 (3.04%) Databricks
6 23 (2.49%) Adobe
7 22 (2.39%) HubSpot
8 21 (2.28%) New Relic
9 19 (2.06%) Oracle
10 16 (1.74%) Meraki
11 11 (1.19%) Dell
12 9 (0.98%) Cisco
13 8 (0.87%) Instagram
13 8 (0.87%) ServiceNow
14 7 (0.76%) Facebook
14 7 (0.76%) Screaming Frog
15 6 (0.65%) BT
15 6 (0.65%) WooCommerce
16 4 (0.43%) ConnectWise
16 4 (0.43%) Intel