Business-to-Business (B2B)
UK

The table below provides summary statistics and salary benchmarking for jobs requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 9 May 2026, with comparisons to the same periods in the previous two years.

6 months to
9 May 2026
Same period 2025 Same period 2024
Rank 79 163 237
Rank change year-on-year +84 +74 +26
Permanent jobs citing B2B 2,110 867 1,171
As % of all permanent jobs in the UK 2.33% 1.99% 1.21%
As % of the Processes & Methodologies category 3.13% 2.14% 1.42%
Number of salaries quoted 1,581 466 844
10th Percentile £29,000 £28,822 £25,825
25th Percentile £32,500 £31,250 £29,000
Median annual salary (50th Percentile) £45,000 £45,000 £47,500
Median % change year-on-year - -5.26% -20.83%
75th Percentile £63,750 £67,500 £72,500
90th Percentile £90,000 £96,250 £95,000
UK excluding London median annual salary £40,000 £37,500 £37,785
% change year-on-year +6.67% -0.75% -24.43%

All Process & Methodology Skills
UK

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 67,307 40,602 82,234
As % of all permanent jobs advertised in the UK 74.25% 93.30% 85.26%
Number of salaries quoted 42,652 22,587 59,697
10th Percentile £30,000 £30,450 £29,000
25th Percentile £40,000 £42,000 £40,000
Median annual salary (50th Percentile) £60,000 £60,000 £55,000
Median % change year-on-year - +9.09% -10.10%
75th Percentile £78,750 £80,000 £72,500
90th Percentile £100,000 £102,446 £92,500
UK excluding London median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -9.09%

B2B
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised.

B2B job vacancy trend in the UK

B2B
Salary Trend

Salary distribution trend for jobs in the UK citing B2B.

Salary distribution trend for jobs in the UK citing B2B

B2B
Salary Histogram

Salary distribution for jobs citing B2B over the 6 months to 9 May 2026.

Salary histogram for B2B in the UK

B2B
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the UK over the 6 months to 9 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +96 1,832 £45,000 -5.26% 1,185
UK excluding London +104 1,465 £40,000 +6.67% 738
Work from Home +85 586 £48,000 +6.67% 560
London +56 531 £60,000 -7.69% 535
North of England +114 394 £40,000 -2.44% 232
South East +80 358 £50,000 -16.67% 240
Midlands +12 259 £40,000 +30.80% 106
North West +104 218 £41,000 -11.35% 135
East of England +87 153 £45,000 -21.74% 58
West Midlands -6 148 £40,000 +30.80% 62
South West +7 136 £40,000 -11.11% 69
Yorkshire +31 129 £40,000 +6.67% 74
East Midlands +24 110 £37,500 +25.00% 43
Scotland +68 108 £34,000 +0.74% 29
North East -2 47 £35,000 -30.00% 28
Northern Ireland +1 35 £45,000 - 1
Wales -13 30 £37,500 +15.38% 15

B2B
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 40 (1.90%) WordPress
2 27 (1.28%) CMS
3 9 (0.43%) Microsoft Exchange
4 4 (0.19%) Adobe Experience Manager
5 3 (0.14%) Confluence
5 3 (0.14%) SharePoint
6 2 (0.095%) Apache Airflow
6 2 (0.095%) Umbraco
7 1 (0.047%) Moodle
7 1 (0.047%) MTS
7 1 (0.047%) Totara
Applications
1 67 (3.18%) Microsoft Office
2 60 (2.84%) Microsoft Excel
3 35 (1.66%) Microsoft PowerPoint
4 26 (1.23%) Adobe Creative Suite
5 18 (0.85%) Adobe Illustrator
5 18 (0.85%) Photoshop
6 15 (0.71%) Spreadsheet
7 10 (0.47%) Adobe Premiere
8 6 (0.28%) InDesign
9 4 (0.19%) Adobe After Effects
9 4 (0.19%) Trello
10 2 (0.095%) DaVinci Resolve
10 2 (0.095%) Final Cut Pro
11 1 (0.047%) Chatbot
11 1 (0.047%) MS Visio
Business Applications
1 14 (0.66%) Dynamics CRM
2 13 (0.62%) Shopify
3 12 (0.57%) Salesforce CRM
4 5 (0.24%) NetSuite
5 4 (0.19%) Magento
5 4 (0.19%) SAP S/4HANA
6 3 (0.14%) SAP GTS
6 3 (0.14%) SAP SD
6 3 (0.14%) SAP Travel Management
7 2 (0.095%) Infor SunSystems
8 1 (0.047%) Academy Revenues and Benefits
8 1 (0.047%) Exchequer
8 1 (0.047%) Payment Gateway
Cloud Services
1 512 (24.27%) SaaS
2 73 (3.46%) Azure
3 72 (3.41%) AWS
4 50 (2.37%) GitHub
5 41 (1.94%) Power Platform
6 40 (1.90%) Google Ads
7 39 (1.85%) Azure DevOps
8 34 (1.61%) Google Analytics
9 31 (1.47%) Serverless
10 26 (1.23%) Canva
11 20 (0.95%) Microsoft 365
12 17 (0.81%) Dynamics 365
13 16 (0.76%) Asana
14 12 (0.57%) Boomi
14 12 (0.57%) GCP
15 11 (0.52%) Sprout Social
16 9 (0.43%) Entra ID
16 9 (0.43%) Figma
16 9 (0.43%) GitHub Actions
17 7 (0.33%) Azure Functions
Communications & Networking
1 44 (2.09%) Broadband
2 16 (0.76%) Wi-Fi
3 15 (0.71%) VoIP
4 14 (0.66%) Ethernet
5 12 (0.57%) Internet
6 10 (0.47%) SD-WAN
6 10 (0.47%) Unified Communications
6 10 (0.47%) WAN
6 10 (0.47%) Wireless
7 8 (0.38%) 5G
8 5 (0.24%) DNS
8 5 (0.24%) Firewall
8 5 (0.24%) MPLS
8 5 (0.24%) PSTN
9 4 (0.19%) HTTP
9 4 (0.19%) NGN
9 4 (0.19%) SMTP
9 4 (0.19%) Structured Cabling
9 4 (0.19%) TCP/IP
10 2 (0.095%) VPN
Database & Business Intelligence
1 39 (1.85%) Power BI
2 23 (1.09%) MySQL
3 17 (0.81%) SQL Server
4 16 (0.76%) PostgreSQL
5 12 (0.57%) SQL Server Reporting Services
6 11 (0.52%) NoSQL
7 9 (0.43%) Metadata
8 6 (0.28%) Azure SQL Database
9 5 (0.24%) Data Mining
10 4 (0.19%) Looker
10 4 (0.19%) Relational Database
10 4 (0.19%) Tableau
11 3 (0.14%) MongoDB
11 3 (0.14%) Redis
11 3 (0.14%) SAP HANA
12 2 (0.095%) CouchDB
12 2 (0.095%) DynamoDB
13 1 (0.047%) Amazon RDS
13 1 (0.047%) BusinessObjects
13 1 (0.047%) Data Warehouse
Development Applications
1 54 (2.56%) JIRA
2 20 (0.95%) Git
3 8 (0.38%) LabVIEW
4 2 (0.095%) Oracle APEX
4 2 (0.095%) XCUITest
5 1 (0.047%) GCC
5 1 (0.047%) GitBook
5 1 (0.047%) git-flow
5 1 (0.047%) Visual Website Optimizer
General
1 690 (32.70%) Marketing
2 478 (22.65%) Social Skills
3 230 (10.90%) Finance
4 188 (8.91%) Retail
5 172 (8.15%) Analytical Skills
6 150 (7.11%) Telecoms
7 135 (6.40%) Inclusion and Diversity
8 111 (5.26%) Advertising
9 106 (5.02%) Organisational Skills
10 99 (4.69%) Presentation Skills
11 76 (3.60%) Public Sector
12 55 (2.61%) Publishing
13 50 (2.37%) Manufacturing
14 47 (2.23%) Electronics
15 40 (1.90%) German Language
16 35 (1.66%) French Language
17 32 (1.52%) Legal
18 29 (1.37%) Financial Institution
19 28 (1.33%) Automotive
19 28 (1.33%) Law
Job Titles
1 256 (12.13%) Business Manager
2 237 (11.23%) Development Manager
3 234 (11.09%) Business Development Manager
4 219 (10.38%) Senior
5 196 (9.29%) Account Manager
6 133 (6.30%) Marketing Manager
7 122 (5.78%) Sales Representative
8 120 (5.69%) Lead
9 118 (5.59%) Sales Executive
10 94 (4.45%) Sales Manager
11 93 (4.41%) Business Development Executive
12 80 (3.79%) Account Executive
13 75 (3.55%) Senior Manager
14 74 (3.51%) Developer
15 67 (3.18%) Marketing Executive
16 52 (2.46%) Consultant
17 39 (1.85%) Product Manager
18 35 (1.66%) Architect
18 35 (1.66%) Head of Marketing
18 35 (1.66%) Solutions Architect
Libraries, Frameworks & Software Standards
1 64 (3.03%) React
2 51 (2.42%) .NET
3 37 (1.75%) REST
4 34 (1.61%) CSS
5 33 (1.56%) HTML
6 27 (1.28%) Node.js
7 19 (0.90%) React Native
7 19 (0.90%) XML
8 18 (0.85%) JSON
9 17 (0.81%) .NET Core
9 17 (0.81%) Middleware
10 16 (0.76%) Bootstrap
10 16 (0.76%) EDI
11 14 (0.66%) RESTful
12 13 (0.62%) SOAP
13 8 (0.38%) FastAPI
13 8 (0.38%) pytest
14 7 (0.33%) Next.js
14 7 (0.33%) Redux
15 6 (0.28%) Flask
Miscellaneous
1 169 (8.01%) Self-Motivation
2 159 (7.54%) Onboarding
3 107 (5.07%) Social Media
4 80 (3.79%) Web Conferencing
5 79 (3.74%) Driving Licence
6 52 (2.46%) Podcast
7 47 (2.23%) Blog
8 40 (1.90%) Product Ownership
9 30 (1.42%) Virtual Team
10 26 (1.23%) Enterprise Software
11 20 (0.95%) Mobile App
12 18 (0.85%) Cloud Native
12 18 (0.85%) Video Editing
13 16 (0.76%) Analytical Mindset
14 15 (0.71%) Renewable Energy
15 12 (0.57%) Digital Media
15 12 (0.57%) GNSS
15 12 (0.57%) IoT
15 12 (0.57%) Satnav
16 11 (0.52%) Educational Technology
Operating Systems
1 17 (0.81%) Windows
2 8 (0.38%) Unix
3 7 (0.33%) Apple iOS
3 7 (0.33%) Linux
4 6 (0.28%) Android
4 6 (0.28%) VMS
5 3 (0.14%) Windows Server
6 1 (0.047%) Windows 10
Processes & Methodologies
1 620 (29.38%) Business Development
2 466 (22.09%) B2B Sales
3 384 (18.20%) CRM
4 280 (13.27%) Lead Generation
5 241 (11.42%) Decision-Making
6 236 (11.18%) AI
7 203 (9.62%) Analytics
8 179 (8.48%) B2B Marketing
9 166 (7.87%) Problem-Solving
10 152 (7.20%) Project Management
11 151 (7.16%) Cybersecurity
12 150 (7.11%) Customer Service
13 144 (6.82%) B2C
14 141 (6.68%) Telesales
15 135 (6.40%) Continuous Improvement
16 134 (6.35%) Digital Marketing
17 121 (5.73%) Roadmaps
18 116 (5.50%) Coaching
19 110 (5.21%) Customer Experience
20 109 (5.17%) Demand Generation
Programming Languages
1 87 (4.12%) SQL
2 51 (2.42%) TypeScript
3 49 (2.32%) Python
4 30 (1.42%) C#
5 18 (0.85%) JavaScript
6 9 (0.43%) PowerShell
7 8 (0.38%) MATLAB
8 6 (0.28%) Java
8 6 (0.28%) Kusto Query Language
9 5 (0.24%) Swift
9 5 (0.24%) VBA
10 4 (0.19%) C++
10 4 (0.19%) Kotlin
11 3 (0.14%) Apex Code
12 1 (0.047%) ActionScript
12 1 (0.047%) ActionScript 2.0
12 1 (0.047%) PHP
12 1 (0.047%) SOQL
12 1 (0.047%) T-SQL
Qualifications
1 131 (6.21%) Degree
2 18 (0.85%) Master's Degree
3 14 (0.66%) HND
4 13 (0.62%) HNC
5 12 (0.57%) ACCA
5 12 (0.57%) CIMA
6 8 (0.38%) Computer Science Degree
6 8 (0.38%) Security Cleared
7 7 (0.33%) MBA
8 4 (0.19%) CISSP
8 4 (0.19%) PMI Certification
8 4 (0.19%) SC Cleared
9 3 (0.14%) CEH
10 2 (0.095%) CCA
10 2 (0.095%) DBS Check
11 1 (0.047%) CFA
11 1 (0.047%) CISM
11 1 (0.047%) City & Guilds
11 1 (0.047%) Postgraduate
Quality Assurance & Compliance
1 28 (1.33%) QA
2 26 (1.23%) GDPR
3 15 (0.71%) Accessibility
4 13 (0.62%) Cyber Essentials
4 13 (0.62%) SLA
5 12 (0.57%) TickIT
6 10 (0.47%) Data Quality
7 9 (0.43%) ISO/IEC 27001
7 9 (0.43%) SOC 2
8 8 (0.38%) ISO 9001
9 6 (0.28%) GRC
10 5 (0.24%) Actionable Recommendations
10 5 (0.24%) HIPAA
11 3 (0.14%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 3 (0.14%) PERC
12 2 (0.095%) EMIR
12 2 (0.095%) MiFID
12 2 (0.095%) NIST
13 1 (0.047%) PCI DSS
13 1 (0.047%) WCAG
System Software
1 16 (0.76%) Docker
2 9 (0.43%) Active Directory
Systems Management
1 9 (0.43%) Kubernetes
2 6 (0.28%) Terraform
3 4 (0.19%) Single Sign-On
4 3 (0.14%) Systems Management Server (SMS)
5 2 (0.095%) CASB
6 1 (0.047%) Amdocs OSS
6 1 (0.047%) Microsoft Intune
Vendors
1 153 (7.25%) Salesforce
2 148 (7.01%) Microsoft
3 117 (5.55%) HubSpot
4 89 (4.22%) Google
5 53 (2.51%) Adobe
6 41 (1.94%) SAP
7 36 (1.71%) ServiceNow
8 31 (1.47%) BMC
9 24 (1.14%) Pardot
10 23 (1.09%) Dell
11 18 (0.85%) Instagram
12 16 (0.76%) Facebook
13 13 (0.62%) Hootsuite
14 11 (0.52%) Oracle
14 11 (0.52%) Wrike
15 9 (0.43%) Marketo
15 9 (0.43%) Samsung
16 7 (0.33%) CrowdStrike
16 7 (0.33%) Palo Alto
16 7 (0.33%) YouTube