Business-to-Business (B2B)
UK

The table below provides summary statistics for permanent job vacancies requiring B2B skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B over the 6 months leading up to 26 July 2024, comparing them to the same period in the previous two years.

6 months to
26 Jul 2024
Same period 2023 Same period 2022
Rank 244 280 209
Rank change year-on-year +36 -71 +25
Permanent jobs citing B2B 997 1,045 3,488
As % of all permanent jobs advertised in the UK 1.10% 1.30% 1.99%
As % of the Processes & Methodologies category 1.35% 1.36% 2.06%
Number of salaries quoted 646 782 1,091
10th Percentile £26,750 £31,000 £36,250
25th Percentile £31,250 £45,000 £48,750
Median annual salary (50th Percentile) £47,500 £57,500 £61,000
Median % change year-on-year -17.39% -5.74% +6.09%
75th Percentile £72,500 £77,500 £82,500
90th Percentile £95,000 £95,000 £100,000
UK excluding London median annual salary £40,060 £50,000 £57,500
% change year-on-year -19.88% -13.04% +11.65%

All Process and Methodology Skills
UK

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 73,969 76,929 168,958
As % of all permanent jobs advertised in the UK 81.84% 95.34% 96.40%
Number of salaries quoted 48,628 50,249 85,709
10th Percentile £30,000 £33,750 £33,750
25th Percentile £40,000 £45,000 £44,250
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - +9.09%
75th Percentile £73,750 £80,000 £80,000
90th Percentile £93,750 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +6.06%

B2B
Job Vacancy Trend

Job postings citing B2B as a proportion of all IT jobs advertised.

Job vacancy trend for B2B in the UK

B2B
Salary Trend

3-month moving average salary quoted in jobs citing B2B.

Salary trend for B2B in the UK

B2B
Salary Histogram

Salary distribution for jobs citing B2B over the 6 months to 26 July 2024.

Salary histogram for B2B in the UK

B2B
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the UK over the 6 months to 26 July 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +27 912 £47,500 -17.39% 269
UK excluding London +67 739 £40,060 -19.88% 232
Work from Home -44 309 £50,000 -6.98% 141
London -52 213 £71,000 +9.23% 61
North of England +87 186 £45,000 -20.00% 73
South West +76 171 £38,070 -30.78% 32
Midlands +62 150 £40,060 -19.88% 36
South East -54 150 £38,500 -20.92% 63
West Midlands +60 107 £35,000 -30.00% 20
Yorkshire +91 92 £45,000 +2.27% 18
North West +38 84 £41,867 -34.33% 44
East Midlands -2 43 £57,500 +4.55% 16
Scotland -29 37 £55,000 -8.33% 10
East of England -25 31 £37,500 -34.78% 12
Wales +32 13 £52,500 +38.67% 6
North East -5 10 £60,000 -32.39% 13
Northern Ireland +12 1 £95,000 +44.76% 8

B2B
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (3.21%) CMS
2 16 (1.60%) SharePoint
3 12 (1.20%) Microsoft Exchange
4 9 (0.90%) Confluence
5 8 (0.80%) Anypoint
5 8 (0.80%) Oracle SOA Suite
5 8 (0.80%) WebSphere
5 8 (0.80%) WordPress
6 5 (0.50%) BizTalk Server
7 3 (0.30%) Adobe Experience Manager
7 3 (0.30%) CloudStack
7 3 (0.30%) Headless CMS
8 2 (0.20%) Apache
8 2 (0.20%) Apache Spark
8 2 (0.20%) Sitecore CMS
9 1 (0.10%) Apache Airflow
9 1 (0.10%) ArcGIS
9 1 (0.10%) IIS
9 1 (0.10%) Joomla!
9 1 (0.10%) Jupyter
Applications
1 89 (8.93%) Microsoft Office
2 41 (4.11%) Microsoft Excel
3 20 (2.01%) Microsoft PowerPoint
4 14 (1.40%) Adobe Creative Suite
5 6 (0.60%) Photoshop
6 5 (0.50%) Adobe Illustrator
6 5 (0.50%) Microsoft Project
7 4 (0.40%) Adobe After Effects
7 4 (0.40%) Adobe Premiere
7 4 (0.40%) InDesign
8 2 (0.20%) Avid Media Composer
9 1 (0.10%) Adobe Captivate
9 1 (0.10%) Adobe XD
9 1 (0.10%) Chatbot
9 1 (0.10%) Sketch
9 1 (0.10%) Trello
Business Applications
1 64 (6.42%) Salesforce CRM
2 15 (1.50%) Magento
3 10 (1.00%) Shopify
4 4 (0.40%) CA PPM
4 4 (0.40%) Dynamics CRM
5 2 (0.20%) Oracle ERP
5 2 (0.20%) Oracle Receivables
5 2 (0.20%) SAP Business ByDesign
5 2 (0.20%) SAP CRM
5 2 (0.20%) SAP CX
5 2 (0.20%) SAP Hybris
6 1 (0.10%) MetaTrader
6 1 (0.10%) Sprinklr
Cloud Services
1 139 (13.94%) SaaS
2 99 (9.93%) Azure
3 53 (5.32%) AWS
4 32 (3.21%) Microsoft 365
5 21 (2.11%) Power Platform
6 16 (1.60%) GitHub
7 14 (1.40%) Figma
7 14 (1.40%) Google Analytics
8 10 (1.00%) Entra ID
8 10 (1.00%) Serverless
9 9 (0.90%) Google Ads
9 9 (0.90%) npm
10 7 (0.70%) AWS Lambda
10 7 (0.70%) Azure DevOps
10 7 (0.70%) Dynamics 365
10 7 (0.70%) GCP
11 5 (0.50%) OneDrive
11 5 (0.50%) Salesforce Sales Cloud
12 4 (0.40%) SAP Commerce Cloud
12 4 (0.40%) Smartsheet
Communications & Networking
1 48 (4.81%) 5G
2 47 (4.71%) WAN
3 42 (4.21%) SD-WAN
4 37 (3.71%) Firewall
5 34 (3.41%) VPN
6 15 (1.50%) DNS
6 15 (1.50%) Internet
7 13 (1.30%) Broadband
8 11 (1.10%) HTTP
8 11 (1.10%) Wi-Fi
9 10 (1.00%) Wireless
10 9 (0.90%) TCP/IP
11 8 (0.80%) SMTP
12 7 (0.70%) VLAN
13 6 (0.60%) DKIM
13 6 (0.60%) DMARC
13 6 (0.60%) Extranet
14 5 (0.50%) LAN
14 5 (0.50%) MPLS
14 5 (0.50%) SNMP
Database & Business Intelligence
1 22 (2.21%) SQL Server
2 19 (1.91%) Power BI
3 18 (1.81%) MySQL
4 14 (1.40%) NoSQL
5 8 (0.80%) PostgreSQL
6 7 (0.70%) MS Access
7 5 (0.50%) Enterprise Data Warehouse
7 5 (0.50%) SQL Server Integration Services
8 4 (0.40%) Data Lake
8 4 (0.40%) MongoDB
8 4 (0.40%) Tableau
9 3 (0.30%) Amazon RDS
9 3 (0.30%) Elasticsearch
10 2 (0.20%) Azure SQL Database
10 2 (0.20%) Big Data
10 2 (0.20%) Data Warehouse
10 2 (0.20%) DynamoDB
10 2 (0.20%) GIS
10 2 (0.20%) Metadata
10 2 (0.20%) Pentaho
Development Applications
1 48 (4.81%) JIRA
2 43 (4.31%) Git
3 19 (1.91%) Visual Studio
4 12 (1.20%) LabVIEW
5 10 (1.00%) Jenkins
6 7 (0.70%) webpack
7 6 (0.60%) Grunt
8 5 (0.50%) Bitbucket
8 5 (0.50%) JMeter
8 5 (0.50%) Maven
8 5 (0.50%) Zephyr
9 2 (0.20%) NUnit
10 1 (0.10%) Moq
10 1 (0.10%) Octopus Deploy
10 1 (0.10%) PHPUnit
General
1 384 (38.52%) Social Skills
2 269 (26.98%) Marketing
3 136 (13.64%) Retail
4 115 (11.53%) Finance
5 100 (10.03%) Presentation Skills
6 97 (9.73%) Analytical Skills
7 85 (8.53%) Telecoms
8 49 (4.91%) Local Government
9 45 (4.51%) Organisational Skills
10 44 (4.41%) Inclusion and Diversity
11 43 (4.31%) Legal
12 31 (3.11%) Electronics
13 28 (2.81%) Law
14 21 (2.11%) Games
15 16 (1.60%) Pharmaceutical
16 12 (1.20%) Advertising
17 11 (1.10%) Banking
17 11 (1.10%) Brand Awareness
17 11 (1.10%) German Language
18 10 (1.00%) Tech for Good
Job Titles
1 161 (16.15%) Development Manager
2 153 (15.35%) Business Development Manager
2 153 (15.35%) Business Manager
3 121 (12.14%) Developer
4 92 (9.23%) Senior
5 71 (7.12%) Lead
6 49 (4.91%) Analyst
7 38 (3.81%) Product Manager
8 34 (3.41%) Project Manager
9 32 (3.21%) Account Manager
10 30 (3.01%) Architect
10 30 (3.01%) Software Engineer
10 30 (3.01%) Support Engineer
11 28 (2.81%) Designer
11 28 (2.81%) IT Support
12 27 (2.71%) IT Engineer
13 26 (2.61%) IT Support Engineer
14 24 (2.41%) Senior Manager
15 23 (2.31%) Business Development Executive
16 21 (2.11%) Senior Software Engineer
Libraries, Frameworks & Software Standards
1 53 (5.32%) .NET
2 52 (5.22%) HTML
3 33 (3.31%) CSS
4 29 (2.91%) React
5 20 (2.01%) Web Services
6 19 (1.91%) EDI
7 16 (1.60%) JSON
8 15 (1.50%) ASP.NET
8 15 (1.50%) Sass
8 15 (1.50%) XML
9 14 (1.40%) Laravel
10 13 (1.30%) Spring Boot
11 12 (1.20%) EDIFACT
11 12 (1.20%) pytest
12 11 (1.10%) .NET Core
12 11 (1.10%) Vue
13 10 (1.00%) .NET Framework
13 10 (1.00%) SOAP
13 10 (1.00%) Symfony
14 9 (0.90%) REST
Miscellaneous
1 107 (10.73%) Driving Licence
2 85 (8.53%) Self-Motivation
3 46 (4.61%) iPad
4 45 (4.51%) Social Media
5 41 (4.11%) Product Ownership
6 36 (3.61%) GNSS
7 21 (2.11%) Blog
7 21 (2.11%) Onboarding
8 17 (1.71%) Management Information System
9 16 (1.60%) Credit Risk
9 16 (1.60%) Enterprise Software
10 14 (1.40%) Tandem
11 11 (1.10%) FPGA
12 10 (1.00%) EPoS
12 10 (1.00%) Mobile App
13 9 (0.90%) Analytical Mindset
13 9 (0.90%) Animation
14 8 (0.80%) Data Centre
14 8 (0.80%) Greenfield Project
14 8 (0.80%) MicroBlaze
Operating Systems
1 74 (7.42%) Windows
2 68 (6.82%) Linux
3 20 (2.01%) Unix
4 11 (1.10%) Ubuntu
4 11 (1.10%) Windows Server
5 8 (0.80%) Debian
6 3 (0.30%) Android
6 3 (0.30%) Red Hat Enterprise Linux
6 3 (0.30%) SUSE
6 3 (0.30%) SUSE Linux Enterprise Server
6 3 (0.30%) VMS
7 2 (0.20%) Apple iOS
8 1 (0.10%) Windows Server 2008
Processes & Methodologies
1 237 (23.77%) Business Development
2 169 (16.95%) Agile
3 164 (16.45%) Problem-Solving
4 160 (16.05%) CRM
5 118 (11.84%) Project Management
6 99 (9.93%) Customer Service
7 90 (9.03%) B2C
8 87 (8.73%) Roadmaps
9 81 (8.12%) Decision-Making
10 79 (7.92%) E-Commerce
11 78 (7.82%) Value Proposition
12 76 (7.62%) Test Automation
13 73 (7.32%) B2B Sales
13 73 (7.32%) Product Management
14 72 (7.22%) Computer Science
15 66 (6.62%) Analytics
16 65 (6.52%) Project Delivery
17 64 (6.42%) User Experience
18 61 (6.12%) Customer Experience
18 61 (6.12%) Mentoring
Programming Languages
1 76 (7.62%) SQL
2 61 (6.12%) Python
3 52 (5.22%) JavaScript
4 41 (4.11%) C++
5 34 (3.41%) C#
6 33 (3.31%) PHP
7 26 (2.61%) Java
8 24 (2.41%) Bash
9 23 (2.31%) MATLAB
9 23 (2.31%) Perl
10 22 (2.21%) C
11 17 (1.71%) T-SQL
11 17 (1.71%) TypeScript
12 15 (1.50%) VB
13 10 (1.00%) RPG
14 8 (0.80%) Tcl
14 8 (0.80%) VBA
15 7 (0.70%) R
15 7 (0.70%) VB.NET
16 5 (0.50%) Bicep
Qualifications
1 200 (20.06%) Degree
2 27 (2.71%) HND
3 26 (2.61%) Computer Science Degree
4 16 (1.60%) Master's Degree
5 8 (0.80%) MBA
6 6 (0.60%) PMP
7 5 (0.50%) Security Cleared
8 4 (0.40%) CEH
8 4 (0.40%) CISSP
9 3 (0.30%) SC Cleared
10 2 (0.20%) APMP
10 2 (0.20%) Azure Certification
10 2 (0.20%) CCNA
10 2 (0.20%) CCNP
10 2 (0.20%) CCSA
10 2 (0.20%) CCSE
10 2 (0.20%) Cisco Certification
10 2 (0.20%) PMI Certification
10 2 (0.20%) PRINCE2 Certification
11 1 (0.10%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 72 (7.22%) SLA
2 39 (3.91%) PMO
3 25 (2.51%) QA
4 13 (1.30%) Accessibility
5 12 (1.20%) GDPR
6 7 (0.70%) Cyber Essentials
7 5 (0.50%) HIPAA
8 4 (0.40%) IFRS
8 4 (0.40%) ISO 9001
9 3 (0.30%) JTAG
10 2 (0.20%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 1 (0.10%) Actionable Recommendations
11 1 (0.10%) Data Quality
11 1 (0.10%) ISO/IEC 27001
11 1 (0.10%) PCI DSS
System Software
1 37 (3.71%) Docker
2 16 (1.60%) Embedded Firmware
2 16 (1.60%) Firmware
3 10 (1.00%) Active Directory
3 10 (1.00%) Virtual Machines
4 3 (0.30%) Ceph
4 3 (0.30%) Gluster
4 3 (0.30%) KVM
4 3 (0.30%) oVirt
5 2 (0.20%) Hyper-V
6 1 (0.10%) Virtual Desktop
6 1 (0.10%) Virtual Servers
6 1 (0.10%) VMware Infrastructure
Systems Management
1 27 (2.71%) Kubernetes
2 9 (0.90%) Microsoft Intune
3 4 (0.40%) Ansible
3 4 (0.40%) Terraform
4 3 (0.30%) Graylog
4 3 (0.30%) Observium
4 3 (0.30%) Prometheus
4 3 (0.30%) Puppet
4 3 (0.30%) ZABBIX
5 2 (0.20%) SQL Sentry
6 1 (0.10%) Autotask
6 1 (0.10%) Nagios
Vendors
1 133 (13.34%) Microsoft
2 115 (11.53%) Salesforce
3 71 (7.12%) SAP
4 33 (3.31%) Adobe
5 23 (2.31%) Google
6 16 (1.60%) BT
7 15 (1.50%) Oracle
8 13 (1.30%) IBM
9 9 (0.90%) Cadence
10 8 (0.80%) Altera
10 8 (0.80%) Green Hills
10 8 (0.80%) HubSpot
10 8 (0.80%) Motorola
10 8 (0.80%) MuleSoft
10 8 (0.80%) Virgin Media
10 8 (0.80%) Xilinx
11 7 (0.70%) Meraki
12 6 (0.60%) Cisco
12 6 (0.60%) Palo Alto
13 5 (0.50%) Optimizely