Business-to-Business (B2B)
UK

The table below provides summary statistics for permanent job vacancies requiring B2B skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B over the 6 months leading up to 13 June 2025, comparing them to the same period in the previous two years.

6 months to
13 Jun 2025
Same period 2024 Same period 2023
Rank 191 253 265
Rank change year-on-year +62 +12 -68
Permanent jobs citing B2B 968 1,176 1,265
As % of all permanent jobs advertised in the UK 1.73% 1.07% 1.37%
As % of the Processes & Methodologies category 1.87% 1.29% 1.43%
Number of salaries quoted 517 825 877
10th Percentile £27,500 £26,000 £32,500
25th Percentile £30,580 £29,000 £46,250
Median annual salary (50th Percentile) £42,500 £47,500 £60,000
Median % change year-on-year -10.53% -20.83% -4.00%
75th Percentile £67,500 £72,500 £77,500
90th Percentile £95,000 £93,750 £95,000
UK excluding London median annual salary £36,000 £38,500 £50,000
% change year-on-year -6.49% -23.00% -7.41%

All Process and Methodology Skills
UK

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 51,882 90,813 88,246
As % of all permanent jobs advertised in the UK 92.69% 82.65% 95.43%
Number of salaries quoted 25,914 62,635 53,651
10th Percentile £28,000 £29,750 £33,825
25th Percentile £40,000 £40,000 £45,000
Median annual salary (50th Percentile) £56,000 £55,000 £60,899
Median % change year-on-year +1.82% -9.69% +1.50%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £50,055 £50,000 £55,000
% change year-on-year +0.11% -9.09% +4.76%

B2B
Job Vacancy Trend

Job postings citing B2B as a proportion of all IT jobs advertised.

Job vacancy trend for B2B in the UK

B2B
Salary Trend

3-month moving average salary quoted in jobs citing B2B.

Salary trend for B2B in the UK

B2B
Salary Histogram

Salary distribution for jobs citing B2B over the 6 months to 13 June 2025.

Salary histogram for B2B in the UK

B2B
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the UK over the 6 months to 13 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +54 880 £45,000 - 3,215
UK excluding London +18 541 £36,000 -6.49% 1,864
Work from Home +91 362 £42,500 -15.00% 1,749
London +163 361 £65,000 -8.45% 1,788
South East +60 182 £41,250 +10.00% 791
Midlands +53 157 £30,580 -23.66% 213
West Midlands +48 114 £30,580 -18.45% 96
North of England -29 75 £40,000 -2.99% 437
South West +22 69 £45,000 +20.00% 149
North West -26 46 £41,250 +0.04% 298
East Midlands +37 41 £29,000 -52.65% 111
East of England +8 33 £42,500 +4.94% 86
Yorkshire +11 24 £43,750 +5.42% 99
Scotland +86 16 £35,000 - 84
Wales +41 8 £32,500 -39.15% 41
North East +42 5 £40,000 +6.67% 44
Northern Ireland +42 1 - - 28

B2B
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (3.10%) CMS
2 23 (2.38%) WordPress
3 4 (0.41%) Confluence
3 4 (0.41%) Headless CMS
3 4 (0.41%) SharePoint
4 3 (0.31%) Microsoft Exchange
4 3 (0.31%) Strapi
5 2 (0.21%) Drupal
6 1 (0.10%) Adobe Experience Manager
6 1 (0.10%) Moodle
6 1 (0.10%) SharePoint Server
6 1 (0.10%) Totara
6 1 (0.10%) Umbraco
Applications
1 37 (3.82%) Microsoft Office
2 30 (3.10%) Microsoft Excel
3 13 (1.34%) Microsoft PowerPoint
4 9 (0.93%) Adobe Creative Suite
4 9 (0.93%) Photoshop
5 7 (0.72%) Blender
6 6 (0.62%) Adobe Illustrator
7 5 (0.52%) InDesign
8 2 (0.21%) Notion
9 1 (0.10%) Adobe XD
9 1 (0.10%) Chatbot
Business Applications
1 78 (8.06%) Salesforce CRM
2 20 (2.07%) NetSuite
3 13 (1.34%) Magento
4 12 (1.24%) Dynamics CRM
5 11 (1.14%) Shopify
6 6 (0.62%) Payment Gateway
7 2 (0.21%) Dynamics NAV
7 2 (0.21%) Sage 200
8 1 (0.10%) Adobe Campaign
8 1 (0.10%) SAP MDG
8 1 (0.10%) SAP S/4HANA
Cloud Services
1 182 (18.80%) SaaS
2 112 (11.57%) Azure
3 101 (10.43%) AWS
4 36 (3.72%) Azure DevOps
4 36 (3.72%) GCP
5 31 (3.20%) Azure Monitor
6 27 (2.79%) Power Platform
7 24 (2.48%) Microsoft 365
8 23 (2.38%) Figma
9 21 (2.17%) IaaS
10 20 (2.07%) Azure Service Bus
10 20 (2.07%) Entra ID
10 20 (2.07%) Google Analytics
11 19 (1.96%) Azure AI
11 19 (1.96%) PaaS
12 18 (1.86%) GitHub
13 16 (1.65%) Azure ExpressRoute
13 16 (1.65%) Azure Key Vault
13 16 (1.65%) Google Ads
13 16 (1.65%) Power Automate
Communications & Networking
1 57 (5.89%) SD-WAN
1 57 (5.89%) WAN
2 40 (4.13%) 5G
3 23 (2.38%) Internet
4 21 (2.17%) DNS
5 20 (2.07%) Firewall
6 18 (1.86%) VPN
7 10 (1.03%) Wi-Fi
8 9 (0.93%) Broadband
9 6 (0.62%) HTTP
10 5 (0.52%) SMTP
10 5 (0.52%) VoIP
11 4 (0.41%) TCP/IP
12 2 (0.21%) Intranet
12 2 (0.21%) IPv4
12 2 (0.21%) IPv6
12 2 (0.21%) LAN
12 2 (0.21%) Network Security
12 2 (0.21%) SAN
12 2 (0.21%) Wireless
Database & Business Intelligence
1 48 (4.96%) MySQL
2 25 (2.58%) Power BI
3 16 (1.65%) Data Lake
4 12 (1.24%) MongoDB
5 11 (1.14%) NoSQL
6 10 (1.03%) PostgreSQL
6 10 (1.03%) SQL Server
7 7 (0.72%) Looker
7 7 (0.72%) QGIS
7 7 (0.72%) Tableau
8 4 (0.41%) Redis
9 3 (0.31%) Amazon RDS
9 3 (0.31%) Amazon Redshift
9 3 (0.31%) Azure SQL Database
9 3 (0.31%) BigQuery
9 3 (0.31%) Crystal Reports
9 3 (0.31%) DynamoDB
9 3 (0.31%) Elasticsearch
9 3 (0.31%) Mixpanel
9 3 (0.31%) Snowflake Schema
Development Applications
1 55 (5.68%) Git
2 29 (3.00%) JIRA
3 10 (1.03%) Gradle
3 10 (1.03%) Visual Studio
4 9 (0.93%) webpack
5 6 (0.62%) Jenkins
5 6 (0.62%) SonarQube
6 5 (0.52%) Babel
7 4 (0.41%) Appium
7 4 (0.41%) Grunt
7 4 (0.41%) Maven
7 4 (0.41%) PHPUnit
7 4 (0.41%) Selenium
7 4 (0.41%) Subversion
7 4 (0.41%) WebDriver
8 3 (0.31%) LabVIEW
9 2 (0.21%) Axure RP
9 2 (0.21%) Bazaar
10 1 (0.10%) Bitbucket
10 1 (0.10%) SoapUI
General
1 391 (40.39%) Social Skills
2 281 (29.03%) Marketing
3 233 (24.07%) Finance
4 101 (10.43%) Analytical Skills
5 91 (9.40%) Presentation Skills
6 73 (7.54%) Inclusion and Diversity
7 60 (6.20%) Retail
8 53 (5.48%) Legal
9 50 (5.17%) Law
10 44 (4.55%) Organisational Skills
11 43 (4.44%) Telecoms
12 39 (4.03%) Publishing
13 37 (3.82%) Advertising
14 34 (3.51%) Electronics
15 27 (2.79%) Games
16 26 (2.69%) Public Sector
17 19 (1.96%) Billing
17 19 (1.96%) Manufacturing
18 18 (1.86%) Automotive
19 14 (1.45%) Brand Awareness
Job Titles
1 176 (18.18%) Business Manager
2 172 (17.77%) Development Manager
3 171 (17.67%) Business Development Manager
4 146 (15.08%) Senior
5 82 (8.47%) Developer
6 64 (6.61%) Lead
7 48 (4.96%) Senior Manager
8 46 (4.75%) Marketing Manager
9 45 (4.65%) Product Manager
9 45 (4.65%) Sales Executive
10 44 (4.55%) Support Engineer
11 38 (3.93%) Senior Developer
12 36 (3.72%) Architect
13 33 (3.41%) Account Executive
14 32 (3.31%) Technical Support
15 31 (3.20%) Sales Representative
16 30 (3.10%) Account Manager
17 29 (3.00%) Software Engineer
18 27 (2.79%) Sales Manager
19 26 (2.69%) Marketing Executive
Libraries, Frameworks & Software Standards
1 50 (5.17%) HTML
2 43 (4.44%) .NET
3 37 (3.82%) CSS
3 37 (3.82%) React
4 26 (2.69%) REST
5 21 (2.17%) RESTful
6 17 (1.76%) Node.js
7 14 (1.45%) Blazor
7 14 (1.45%) Middleware
8 13 (1.34%) Kafka
9 12 (1.24%) HTML5
10 10 (1.03%) RabbitMQ
11 9 (0.93%) Vue
12 8 (0.83%) OpenAPI
12 8 (0.83%) Spring
13 7 (0.72%) Bootstrap
13 7 (0.72%) Next.js
13 7 (0.72%) Unity (Game Engine)
14 6 (0.62%) Express.js
14 6 (0.62%) GraphQL
Miscellaneous
1 165 (17.05%) Self-Motivation
2 81 (8.37%) Social Media
3 37 (3.82%) Self-Driving Car
4 34 (3.51%) Onboarding
5 30 (3.10%) Mobile App
5 30 (3.10%) Product Ownership
6 27 (2.79%) Enterprise Software
7 23 (2.38%) Mobile Games
8 22 (2.27%) Cloud Native
9 21 (2.17%) GNSS
10 18 (1.86%) Legacy Systems
11 17 (1.76%) Data Centre
11 17 (1.76%) Driving Licence
11 17 (1.76%) NHS
12 16 (1.65%) Satnav
13 15 (1.55%) Algorithms
14 14 (1.45%) Blog
15 12 (1.24%) Hybrid Cloud
16 10 (1.03%) Digital Media
16 10 (1.03%) Marketing Technology
Operating Systems
1 36 (3.72%) Linux
2 24 (2.48%) Windows
3 18 (1.86%) Apple iOS
4 10 (1.03%) Mac OS
5 9 (0.93%) Android
5 9 (0.93%) Unix
6 4 (0.41%) Windows Server
7 1 (0.10%) Windows Server 2016
Processes & Methodologies
1 261 (26.96%) CRM
2 253 (26.14%) Business Development
3 226 (23.35%) B2B Sales
4 191 (19.73%) Decision-Making
5 164 (16.94%) Problem-Solving
6 133 (13.74%) Analytics
7 126 (13.02%) Agile
8 124 (12.81%) B2C
9 118 (12.19%) Value Proposition
10 103 (10.64%) Roadmaps
11 102 (10.54%) Business Intelligence
11 102 (10.54%) Lead Generation
12 97 (10.02%) Project Management
13 85 (8.78%) Active Listening
14 80 (8.26%) E-Commerce
15 78 (8.06%) Digital Marketing
16 77 (7.95%) Artificial Intelligence
16 77 (7.95%) Deadline-Driven
17 76 (7.85%) User Experience
18 72 (7.44%) Mentoring
Programming Languages
1 99 (10.23%) SQL
2 67 (6.92%) Python
3 49 (5.06%) JavaScript
4 41 (4.24%) C#
5 34 (3.51%) Java
6 28 (2.89%) C++
7 20 (2.07%) PowerShell
8 18 (1.86%) MATLAB
9 17 (1.76%) TypeScript
10 16 (1.65%) Bicep
11 14 (1.45%) C
11 14 (1.45%) PHP
12 6 (0.62%) Kotlin
12 6 (0.62%) Objective-C
12 6 (0.62%) Swift
13 5 (0.52%) Perl
14 4 (0.41%) Bash
15 2 (0.21%) ActionScript
15 2 (0.21%) ActionScript 2.0
15 2 (0.21%) Ruby
Qualifications
1 179 (18.49%) Degree
2 30 (3.10%) DBS Check
3 19 (1.96%) HNC
4 18 (1.86%) Computer Science Degree
4 18 (1.86%) HND
5 16 (1.65%) AWS Certification
5 16 (1.65%) Azure Certification
5 16 (1.65%) Master's Degree
6 10 (1.03%) MBA
6 10 (1.03%) Security Cleared
7 7 (0.72%) AWS Certified Cloud Practitioner
8 6 (0.62%) SC Cleared
9 5 (0.52%) AWS Certified Solutions Architect
9 5 (0.52%) Microsoft Certification
9 5 (0.52%) Six Sigma Black Belt
10 3 (0.31%) ACCA
10 3 (0.31%) ITIL Certification
10 3 (0.31%) PMI Certification
10 3 (0.31%) PMP
11 2 (0.21%) CCNA
Quality Assurance & Compliance
1 84 (8.68%) SLA
2 25 (2.58%) QA
3 19 (1.96%) PMO
4 15 (1.55%) Accessibility
5 13 (1.34%) GDPR
6 6 (0.62%) Actionable Recommendations
6 6 (0.62%) California Consumer Privacy Act
7 4 (0.41%) ISO/IEC 27001
8 3 (0.31%) Cyber Essentials
9 2 (0.21%) Cyber Essentials PLUS
9 2 (0.21%) ISO 9001
9 2 (0.21%) NIST
9 2 (0.21%) PCI DSS
10 1 (0.10%) Data Quality
10 1 (0.10%) WCAG
System Software
1 32 (3.31%) Docker
2 16 (1.65%) Virtual Machines
3 6 (0.62%) Active Directory
4 5 (0.52%) Embedded Firmware
4 5 (0.52%) Firmware
5 2 (0.21%) Hyper-V
Systems Management
1 17 (1.76%) Kubernetes
2 16 (1.65%) Single Sign-On
2 16 (1.65%) Terraform
3 6 (0.62%) Microsoft Intune
4 4 (0.41%) Argo
4 4 (0.41%) Prometheus
4 4 (0.41%) SCCM
5 1 (0.10%) EMC NetWorker
5 1 (0.10%) Systems Management Server (SMS)
Vendors
1 146 (15.08%) Salesforce
2 109 (11.26%) Microsoft
3 84 (8.68%) SAP
4 72 (7.44%) Google
5 30 (3.10%) Databricks
6 26 (2.69%) Adobe
7 25 (2.58%) HubSpot
8 20 (2.07%) Oracle
9 16 (1.65%) Meraki
9 16 (1.65%) New Relic
10 11 (1.14%) Dell
11 10 (1.03%) Cisco
12 8 (0.83%) Instagram
12 8 (0.83%) ServiceNow
13 7 (0.72%) Apple
13 7 (0.72%) Facebook
14 6 (0.62%) BT
14 6 (0.62%) Screaming Frog
14 6 (0.62%) WooCommerce
15 4 (0.41%) ConnectWise