Customer Journey Map Job Trends in the West Midlands

Customer Journey Mapping
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Customer Journey Map skills. It covers permanent job vacancies from the 6 months leading up to 19 December 2025, with comparisons to the same periods in the previous two years.

6 months to
19 Dec 2025
Same period 2024 Same period 2023
Rank 173 203 -
Rank change year-on-year +30 - -
Permanent jobs citing Customer Journey Map 2 4 0
As % of all permanent jobs in the West Midlands 0.039% 0.089% -
As % of the Processes & Methodologies category 0.046% 0.099% -
Number of salaries quoted 1 4 0
Median annual salary (50th Percentile) £52,000 £64,177 -
Median % change year-on-year -18.97% - -
England median annual salary £52,000 £75,000 £87,500
% change year-on-year -30.67% -14.29% +50.86%

All Process and Methodology Skills
West Midlands

Customer Journey Map falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,311 4,028 2,814
As % of all permanent jobs advertised in the West Midlands 83.51% 89.85% 91.93%
Number of salaries quoted 2,214 1,824 2,404
10th Percentile £29,000 £32,500 £26,500
25th Percentile £37,500 £41,250 £35,000
Median annual salary (50th Percentile) £50,000 £55,000 £50,000
Median % change year-on-year -9.09% +10.00% -4.76%
75th Percentile £67,500 £70,000 £63,750
90th Percentile £82,500 £82,500 £77,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Customer Journey Map
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Customer Journey Map relative to all permanent IT jobs advertised in the West Midlands.

Customer Journey Map job vacancy trend in the West Midlands

Customer Journey Map
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Customer Journey Map.

Salary distribution trend for jobs in the West Midlands citing Customer Journey Map

Customer Journey Map
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Journey Map within the West Midlands region over the 6 months to 19 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Birmingham - 2 £52,000 -
Customer Journey Map
England

Customer Journey Map
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (50.00%) Microsoft Excel
Communications & Networking
1 1 (50.00%) SMS
General
1 1 (50.00%) Analytical Skills
1 1 (50.00%) Finance
1 1 (50.00%) Marketing
1 1 (50.00%) Social Skills
Job Titles
1 1 (50.00%) CRM Executive
1 1 (50.00%) Senior
Miscellaneous
1 1 (50.00%) Onboarding
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Journey Map
2 1 (50.00%) Agile
2 1 (50.00%) AI
2 1 (50.00%) Business Case
2 1 (50.00%) Commercial Awareness
2 1 (50.00%) Copywriting
2 1 (50.00%) CRM
2 1 (50.00%) Customer Engagement
2 1 (50.00%) Data Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Project Delivery
2 1 (50.00%) Roadmaps
2 1 (50.00%) User Experience
2 1 (50.00%) User Stories
2 1 (50.00%) UX Design
2 1 (50.00%) Wireframes
Qualifications
1 1 (50.00%) DBS Check
Quality Assurance & Compliance
1 1 (50.00%) GDPR
Vendors
1 1 (50.00%) Salesforce
1 1 (50.00%) Salesforce Marketing Cloud