Journey Map Job Trends in the West Midlands

Journey Mapping
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Journey Map skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 170 188 180
Rank change year-on-year +18 -8 +93
Permanent jobs citing Journey Map 4 10 4
As % of all permanent jobs in the West Midlands 0.076% 0.24% 0.11%
As % of the Processes & Methodologies category 0.093% 0.26% 0.12%
Number of salaries quoted 1 5 4
10th Percentile - £48,555 -
25th Percentile - £61,386 £27,500
Median annual salary (50th Percentile) £52,000 £64,177 £46,965
Median % change year-on-year -18.97% +36.65% +4.37%
75th Percentile - £66,967 £63,929
90th Percentile - - -
England median annual salary £52,500 £67,088 £86,600
% change year-on-year -21.74% -22.53% +33.23%

All Process & Methodology Skills
West Midlands

Journey Map falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,323 3,783 3,302
As % of all permanent jobs advertised in the West Midlands 82.09% 91.51% 87.10%
Number of salaries quoted 2,245 1,682 2,769
10th Percentile £29,000 £32,500 £26,500
25th Percentile £38,500 £41,719 £35,000
Median annual salary (50th Percentile) £50,000 £55,000 £50,000
Median % change year-on-year -9.09% +10.00% -4.76%
75th Percentile £67,500 £70,000 £63,500
90th Percentile £82,500 £82,500 £77,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Journey Map
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Journey Map relative to all permanent IT jobs advertised in the West Midlands.

Journey Map job vacancy trend in the West Midlands

Journey Map
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Journey Map.

Salary distribution trend for jobs in the West Midlands citing Journey Map

Journey Map
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Journey Map within the West Midlands region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Birmingham +24 2 £52,000 +30.00%
Warwickshire - 2 - -
Journey Map
England

Journey Map
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (25.00%) Microsoft Excel
Business Applications
1 2 (50.00%) iTrent
Communications & Networking
1 1 (25.00%) SMS
Database & Business Intelligence
1 2 (50.00%) BusinessObjects
General
1 3 (75.00%) Social Skills
2 1 (25.00%) Analytical Skills
2 1 (25.00%) Finance
2 1 (25.00%) Marketing
Job Titles
1 2 (50.00%) Analyst
1 2 (50.00%) HR Analyst
1 2 (50.00%) Systems Analyst
2 1 (25.00%) CRM Executive
2 1 (25.00%) Senior
Miscellaneous
1 1 (25.00%) Onboarding
Processes & Methodologies
1 3 (75.00%) Agile
1 3 (75.00%) Business Case
2 2 (50.00%) Analytics
2 2 (50.00%) Business Analysis
2 2 (50.00%) Customer Journey Map
2 2 (50.00%) Customer Service
2 2 (50.00%) Data Modelling
2 2 (50.00%) ITIL
2 2 (50.00%) Problem-Solving
2 2 (50.00%) Scorecard
2 2 (50.00%) Stakeholder Management
2 2 (50.00%) Time Management
2 2 (50.00%) Use Case
2 2 (50.00%) User Journey Map
3 1 (25.00%) Copywriting
3 1 (25.00%) Customer Engagement
3 1 (25.00%) Data Analytics
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Marketing Strategy
3 1 (25.00%) UX Design
Qualifications
1 1 (25.00%) DBS Check
Quality Assurance & Compliance
1 1 (25.00%) GDPR
Vendors
1 1 (25.00%) Salesforce
1 1 (25.00%) Salesforce Marketing Cloud