Period
to 23 October 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 23 October 2018 with a comparison to the same period in the previous 2 years.

Marketing Strategy
England > West Midlands
6 months to
23 Oct 2018
Same period 2017 Same period 2016
Rank 247 308 331
Rank change year-on-year +61 +23 -17
Permanent jobs citing Marketing Strategy 45 26 6
As % of all permanent IT jobs advertised in the West Midlands 0.52% 0.26% 0.051%
As % of the Processes & Methodologies category 0.57% 0.29% 0.057%
Number of salaries quoted 45 20 6
West Midlands median annual salary £32,500 £27,500 £30,750
Median salary % change year-on-year +18.18% -10.57% -14.58%
10th Percentile £19,750 £22,325 £17,750
90th Percentile £58,750 £45,000 £50,750
England median annual salary £50,000 £45,000 £50,000
% change year-on-year +11.11% -10.00% +25.00%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 7,837 9,122 10,575
As % of all permanent IT jobs advertised in the West Midlands 90.43% 91.44% 90.50%
Number of salaries quoted 5,986 7,447 8,273
West Midlands median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - -
10th Percentile £26,000 £25,500 £24,750
90th Percentile £67,500 £63,750 £65,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Marketing Strategy
Job Vacancy Trend in the West Midlands

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing Strategy in the West Midlands

Marketing Strategy
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in the West Midlands.

Salary trend for Marketing Strategy in the West Midlands

Marketing Strategy
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing Strategy in the West Midlands over the 6 months to 23 October 2018.

Salary histogram for Marketing Strategy in the West Midlands

Marketing Strategy
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the West Midlands region over the 6 months to 23 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +22 23 £42,500 +3.66%
Warwickshire +38 8 £35,250 +25.89%
Wolverhampton - 6 £25,000 -
Coventry +5 4 £33,750 -
Solihull - 3 £37,500 -
Staffordshire +7 1 £26,000 -5.45%
Marketing Strategy
England

For the 6 months to 23 October 2018, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Marketing Strategy.

1 45 (100.00%) Marketing
2 37 (82.22%) Digital Marketing
3 35 (77.78%) Analytics
4 29 (64.44%) Google
5 27 (60.00%) E-Commerce
6 26 (57.78%) Email Marketing
6 26 (57.78%) AdWords
7 25 (55.56%) Pay per click
7 25 (55.56%) SEO
8 24 (53.33%) Degree
9 21 (46.67%) Social Media
9 21 (46.67%) Creative Thinking
10 20 (44.44%) Twitter
11 17 (37.78%) Retail
11 17 (37.78%) Lead Generation
12 14 (31.11%) Social Media Marketing
13 10 (22.22%) Online Marketing
13 10 (22.22%) User Experience
14 9 (20.00%) Web Design
15 8 (17.78%) HTML
16 7 (15.56%) DoubleClick
16 7 (15.56%) Content Writing
17 6 (13.33%) Facebook
17 6 (13.33%) MailChimp
17 6 (13.33%) Google Analytics
18 5 (11.11%) Marketing Management
18 5 (11.11%) Link Building
18 5 (11.11%) Analytical Skills
19 4 (8.89%) Multichannel Retail
19 4 (8.89%) CRM

Marketing Strategy
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.44%) Apache Spark
2 1 (2.22%) WebSphere
2 1 (2.22%) WordPress
Business Applications
1 2 (4.44%) Magento
Cloud Services
1 26 (57.78%) AdWords
2 6 (13.33%) Google Analytics
2 6 (13.33%) MailChimp
3 2 (4.44%) Amazon AWS
4 1 (2.22%) Adobe Creative Cloud
4 1 (2.22%) SaaS
Database & Business Intelligence
1 2 (4.44%) Amazon QuickSight
1 2 (4.44%) Apache Hive
1 2 (4.44%) Big Data
1 2 (4.44%) Hadoop
1 2 (4.44%) MySQL
1 2 (4.44%) Power BI
1 2 (4.44%) QlikView
General
1 45 (100.00%) Marketing
2 17 (37.78%) Retail
3 3 (6.67%) Brand Awareness
Job Titles
1 15 (33.33%) Marketing Manager
2 12 (26.67%) Digital Marketing Manager
3 11 (24.44%) Marketing Executive
4 9 (20.00%) Digital Executive
4 9 (20.00%) Digital Marketing Executive
5 5 (11.11%) Account Manager
5 5 (11.11%) Head of Marketing
5 5 (11.11%) Search Manager
6 3 (6.67%) Marketing Specialist
7 2 (4.44%) Architect
7 2 (4.44%) Campaign Manager
7 2 (4.44%) Data Scientist
7 2 (4.44%) Enterprise Architect
7 2 (4.44%) Lead Generation Specialist
7 2 (4.44%) Online Marketing Executive
7 2 (4.44%) Online Marketing Manager
8 1 (2.22%) Enterprise Solutions Architect
8 1 (2.22%) Senior Marketing Executive
8 1 (2.22%) Technical Architect
8 1 (2.22%) Technical Solutions Architect
Libraries, Frameworks & Software Standards
1 8 (17.78%) HTML
2 2 (4.44%) CSS
Miscellaneous
1 21 (46.67%) Social Media
2 10 (22.22%) User Experience
3 5 (11.11%) Analytical Skills
4 1 (2.22%) Blog
Operating Systems
1 1 (2.22%) Linux
1 1 (2.22%) Unix
Processes & Methodologies
1 37 (82.22%) Digital Marketing
2 35 (77.78%) Analytics
3 27 (60.00%) E-Commerce
4 26 (57.78%) Email Marketing
5 25 (55.56%) Pay per click
5 25 (55.56%) SEO
6 21 (46.67%) Creative Thinking
7 17 (37.78%) Lead Generation
8 14 (31.11%) Social Media Marketing
9 10 (22.22%) Online Marketing
10 9 (20.00%) Web Design
11 7 (15.56%) Content Writing
12 5 (11.11%) Link Building
12 5 (11.11%) Marketing Management
13 4 (8.89%) CRM
13 4 (8.89%) Multichannel Retail
14 3 (6.67%) Campaign Management
14 3 (6.67%) Line Management
15 2 (4.44%) Customer Insight
15 2 (4.44%) Machine Learning
Programming Languages
1 2 (4.44%) JavaScript
1 2 (4.44%) PHP
1 2 (4.44%) Python
1 2 (4.44%) R
1 2 (4.44%) SQL
Qualifications
1 24 (53.33%) Degree
Quality Assurance & Compliance
1 2 (4.44%) Data Quality
Vendors
1 29 (64.44%) Google
2 20 (44.44%) Twitter
3 7 (15.56%) DoubleClick
4 6 (13.33%) Facebook
5 2 (4.44%) hybris
5 2 (4.44%) Pardot
5 2 (4.44%) Salesforce.com
5 2 (4.44%) Tableau
6 1 (2.22%) Adobe
6 1 (2.22%) Demandware