Period
to 18 January 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 18 January 2018 with a comparison to the same period in the previous 2 years.

Marketing Strategy
England > West Midlands
6 months to
18 Jan 2018
Same period 2017 Same period 2016
Rank 283 317 306
Rank change year-on-year +34 -11 +12
Permanent jobs citing Marketing Strategy 30 5 12
As % of all permanent IT jobs advertised in the West Midlands 0.31% 0.047% 0.12%
As % of the Processes & Methodologies category 0.35% 0.053% 0.13%
Number of salaries quoted 28 5 10
West Midlands median annual salary £27,500 £42,500 £35,750
Median salary % change year-on-year -35.29% +18.88% -4.67%
10th Percentile £20,750 £22,850 £26,725
90th Percentile £62,500 £46,500 £82,500
England median annual salary £38,625 £45,000 £42,500
% change year-on-year -14.17% +5.88% -5.56%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8,686 9,455 9,101
As % of all permanent IT jobs advertised in the West Midlands 88.44% 89.75% 87.66%
Number of salaries quoted 6,846 7,390 7,591
West Midlands median annual salary £41,250 £41,500 £41,500
Median salary % change year-on-year -0.60% - +3.75%
10th Percentile £25,000 £25,750 £25,000
90th Percentile £66,500 £63,750 £63,750
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Marketing Strategy
Job Vacancy Trend in the West Midlands

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing Strategy in the West Midlands

Marketing Strategy
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in the West Midlands.

Salary trend for Marketing Strategy in the West Midlands

Marketing Strategy
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing Strategy in the West Midlands over the 6 months to 18 January 2018.

Salary histogram for Marketing Strategy in the West Midlands

Marketing Strategy
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the West Midlands region over the 6 months to 18 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire - 9 £27,500 -
Birmingham +30 7 £55,000 +22.22% 2
Warwickshire - 6 £22,500 -
Worcestershire - 2 £22,000 -
Coventry - 2 - -
Herefordshire - 1 £22,000 -
Marketing Strategy
England

For the 6 months to 18 January 2018, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Marketing Strategy.

1 30 (100.00%) Marketing
2 26 (86.67%) Digital Marketing
3 23 (76.67%) Pay per click
3 23 (76.67%) SEO
4 19 (63.33%) Social Media
5 15 (50.00%) Retail
6 12 (40.00%) E-Commerce
7 11 (36.67%) Automotive
7 11 (36.67%) Google
7 11 (36.67%) Degree
7 11 (36.67%) AdWords
8 9 (30.00%) Blog
8 9 (30.00%) HTML
9 8 (26.67%) Analytics
10 7 (23.33%) Content Marketing
10 7 (23.33%) Content Marketing Strategy
10 7 (23.33%) Magento
10 7 (23.33%) CSS
10 7 (23.33%) Electronics
11 6 (20.00%) Adobe
11 6 (20.00%) Advertising
11 6 (20.00%) Web Design
11 6 (20.00%) JavaScript
11 6 (20.00%) Ajax
11 6 (20.00%) Email Marketing
12 5 (16.67%) Project Management
12 5 (16.67%) Finance
12 5 (16.67%) Twitter
13 4 (13.33%) Marketing Automation
13 4 (13.33%) Customer-Centricity

Marketing Strategy
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (13.33%) Adobe Creative Suite
2 2 (6.67%) Microsoft Office
Business Applications
1 7 (23.33%) Magento
Cloud Services
1 11 (36.67%) AdWords
2 2 (6.67%) Adobe Creative Cloud
3 1 (3.33%) Google Analytics
3 1 (3.33%) Google Tag Manager
Communications & Networking
1 4 (13.33%) Internet
Database & Business Intelligence
1 1 (3.33%) Relational Database
1 1 (3.33%) SQL Server
General
1 30 (100.00%) Marketing
2 15 (50.00%) Retail
3 11 (36.67%) Automotive
4 7 (23.33%) Electronics
5 6 (20.00%) Advertising
6 5 (16.67%) Finance
7 1 (3.33%) Brand Awareness
Job Titles
1 14 (46.67%) Marketing Manager
2 9 (30.00%) Digital Marketing Manager
3 8 (26.67%) PPC Manager
3 8 (26.67%) SEO Manager
4 7 (23.33%) SEO Specialist
5 6 (20.00%) Technical Specialist
6 4 (13.33%) Account Manager
6 4 (13.33%) AdWords Manager
6 4 (13.33%) Campaign Manager
6 4 (13.33%) Campaign Marketing Manager
6 4 (13.33%) Digital Account Manager
6 4 (13.33%) Digital Campaign Manager
6 4 (13.33%) Head of Digital
6 4 (13.33%) Head of Digital Marketing
6 4 (13.33%) Head of Marketing
6 4 (13.33%) PPC Account Manager
6 4 (13.33%) SEO Account Manager
7 2 (6.67%) Digital Marketing Specialist
7 2 (6.67%) Marketing Specialist
7 2 (6.67%) Performance Manager
Libraries, Frameworks & Software Standards
1 9 (30.00%) HTML
2 7 (23.33%) CSS
3 6 (20.00%) Ajax
4 1 (3.33%) .NET
4 1 (3.33%) ASP.NET
4 1 (3.33%) XHTML
4 1 (3.33%) XML
4 1 (3.33%) XSLT
Miscellaneous
1 19 (63.33%) Social Media
2 9 (30.00%) Blog
3 4 (13.33%) Graphic Design
3 4 (13.33%) User Experience
4 2 (6.67%) Analytical Skills
Processes & Methodologies
1 26 (86.67%) Digital Marketing
2 23 (76.67%) Pay per click
2 23 (76.67%) SEO
3 12 (40.00%) E-Commerce
4 8 (26.67%) Analytics
5 7 (23.33%) Content Marketing
5 7 (23.33%) Content Marketing Strategy
6 6 (20.00%) Email Marketing
6 6 (20.00%) Web Design
7 5 (16.67%) Project Management
8 4 (13.33%) A/B Testing
8 4 (13.33%) Copywriting
8 4 (13.33%) Customer-Centricity
8 4 (13.33%) Internet Marketing
8 4 (13.33%) Marketing Automation
8 4 (13.33%) Multichannel Retail
8 4 (13.33%) Open Source
8 4 (13.33%) Re-Platforming
9 3 (10.00%) Lead Generation
9 3 (10.00%) Stakeholder Management
Programming Languages
1 6 (20.00%) JavaScript
2 4 (13.33%) C
3 1 (3.33%) C#
Qualifications
1 11 (36.67%) Degree
Quality Assurance & Compliance
1 4 (13.33%) QA
Vendors
1 11 (36.67%) Google
2 6 (20.00%) Adobe
3 5 (16.67%) Twitter
4 4 (13.33%) Facebook