Period
to 19 July 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 19 July 2018 with a comparison to the same period in the previous 2 years.

Marketing Strategy
England > West Midlands
6 months to
19 Jul 2018
Same period 2017 Same period 2016
Rank 244 310 346
Rank change year-on-year +66 +36 -23
Permanent jobs citing Marketing Strategy 59 7 7
As % of all permanent IT jobs advertised in the West Midlands 0.63% 0.070% 0.056%
As % of the Processes & Methodologies category 0.70% 0.077% 0.063%
Number of salaries quoted 58 3 7
West Midlands median annual salary £31,250 £30,000 £33,500
Median salary % change year-on-year +4.17% -10.45% -2.90%
10th Percentile £19,750 £23,500 £17,750
90th Percentile £58,750 £42,500 £47,500
England median annual salary £50,000 £45,000 £52,750
% change year-on-year +11.11% -14.69% +17.22%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8,397 9,114 11,120
As % of all permanent IT jobs advertised in the West Midlands 89.79% 90.62% 89.58%
Number of salaries quoted 6,459 7,555 8,753
West Midlands median annual salary £42,500 £40,000 £40,500
Median salary % change year-on-year +6.25% -1.23% +1.25%
10th Percentile £26,000 £25,800 £24,250
90th Percentile £66,250 £61,250 £65,500
England median annual salary £50,000 £50,000 £50,000

Marketing Strategy
Job Vacancy Trend in the West Midlands

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing Strategy in the West Midlands

Marketing Strategy
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in the West Midlands.

Salary trend for Marketing Strategy in the West Midlands

Marketing Strategy
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing Strategy in the West Midlands over the 6 months to 19 July 2018.

Salary histogram for Marketing Strategy in the West Midlands

Marketing Strategy
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the West Midlands region over the 6 months to 19 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham - 30 £42,500 - 1
Wolverhampton - 13 £25,000 -
Warwickshire +25 5 £21,500 -52.22% 1
Coventry +1 5 £35,000 -
Solihull +11 3 £37,500 +25.00%
Staffordshire +6 1 £26,000 +4.00% 1
Worcestershire - 1 £30,000 -
Herefordshire - 1 £30,000 -
Marketing Strategy
England

For the 6 months to 19 July 2018, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Marketing Strategy.

1 59 (100.00%) Marketing
2 50 (84.75%) Digital Marketing
3 48 (81.36%) Analytics
4 39 (66.10%) Google
5 35 (59.32%) Pay per click
6 34 (57.63%) Email Marketing
6 34 (57.63%) SEO
7 33 (55.93%) AdWords
8 29 (49.15%) Twitter
9 28 (47.46%) Creative Thinking
9 28 (47.46%) E-Commerce
10 27 (45.76%) Social Media
11 24 (40.68%) Lead Generation
12 23 (38.98%) Degree
13 19 (32.20%) Retail
14 18 (30.51%) Online Marketing
15 17 (28.81%) Social Media Marketing
16 14 (23.73%) Facebook
16 14 (23.73%) Content Writing
16 14 (23.73%) HTML
17 13 (22.03%) DoubleClick
17 13 (22.03%) MailChimp
18 11 (18.64%) User Experience
19 9 (15.25%) Web Design
20 8 (13.56%) Marketing Management
21 7 (11.86%) Google Analytics
22 5 (8.47%) Brand Awareness
22 5 (8.47%) Analytical Skills
22 5 (8.47%) Link Building
23 4 (6.78%) WordPress

Marketing Strategy
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (6.78%) WordPress
2 1 (1.69%) Apache Spark
Applications
1 2 (3.39%) Microsoft Excel
1 2 (3.39%) Microsoft Office
1 2 (3.39%) Microsoft PowerPoint
Business Applications
1 2 (3.39%) Magento
Cloud Services
1 33 (55.93%) AdWords
2 13 (22.03%) MailChimp
3 7 (11.86%) Google Analytics
4 1 (1.69%) Adobe Creative Cloud
4 1 (1.69%) Amazon AWS
4 1 (1.69%) SaaS
Database & Business Intelligence
1 1 (1.69%) Amazon QuickSight
1 1 (1.69%) Apache Hive
1 1 (1.69%) Big Data
1 1 (1.69%) Hadoop
1 1 (1.69%) MySQL
1 1 (1.69%) Power BI
1 1 (1.69%) QlikView
General
1 59 (100.00%) Marketing
2 19 (32.20%) Retail
3 5 (8.47%) Brand Awareness
4 3 (5.08%) Finance
5 2 (3.39%) Manufacturing
5 2 (3.39%) Publishing
6 1 (1.69%) Advertising
6 1 (1.69%) Automotive
Job Titles
1 19 (32.20%) Marketing Executive
2 18 (30.51%) Marketing Manager
3 16 (27.12%) Digital Executive
3 16 (27.12%) Digital Marketing Executive
4 12 (20.34%) Digital Marketing Manager
5 8 (13.56%) Head of Marketing
6 5 (8.47%) Account Manager
6 5 (8.47%) Search Manager
7 3 (5.08%) Marketing Specialist
8 2 (3.39%) Campaign Manager
8 2 (3.39%) Lead Generation Specialist
8 2 (3.39%) Online Marketing Executive
8 2 (3.39%) Online Marketing Manager
9 1 (1.69%) Applications Manager
9 1 (1.69%) Data Scientist
9 1 (1.69%) Enterprise Solutions Architect
9 1 (1.69%) Head of Content
9 1 (1.69%) Head of Social Media
9 1 (1.69%) Mobile Product Manager
9 1 (1.69%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 14 (23.73%) HTML
2 1 (1.69%) CSS
Miscellaneous
1 27 (45.76%) Social Media
2 11 (18.64%) User Experience
3 5 (8.47%) Analytical Skills
4 3 (5.08%) Self-Motivation
5 1 (1.69%) Blog
5 1 (1.69%) Mobile App
Operating Systems
1 1 (1.69%) Linux
1 1 (1.69%) Unix
Processes & Methodologies
1 50 (84.75%) Digital Marketing
2 48 (81.36%) Analytics
3 35 (59.32%) Pay per click
4 34 (57.63%) Email Marketing
4 34 (57.63%) SEO
5 28 (47.46%) Creative Thinking
5 28 (47.46%) E-Commerce
6 24 (40.68%) Lead Generation
7 18 (30.51%) Online Marketing
8 17 (28.81%) Social Media Marketing
9 14 (23.73%) Content Writing
10 9 (15.25%) Web Design
11 8 (13.56%) Marketing Management
12 5 (8.47%) Link Building
13 4 (6.78%) CRM
13 4 (6.78%) Multichannel Retail
14 3 (5.08%) Campaign Management
14 3 (5.08%) Line Management
14 3 (5.08%) Market Research
15 2 (3.39%) Logistics
Programming Languages
1 1 (1.69%) JavaScript
1 1 (1.69%) PHP
1 1 (1.69%) Python
1 1 (1.69%) R
1 1 (1.69%) SQL
Qualifications
1 23 (38.98%) Degree
Quality Assurance & Compliance
1 1 (1.69%) Data Quality
Vendors
1 39 (66.10%) Google
2 29 (49.15%) Twitter
3 14 (23.73%) Facebook
4 13 (22.03%) DoubleClick
5 2 (3.39%) Pardot
5 2 (3.39%) Salesforce.com
5 2 (3.39%) SAP
6 1 (1.69%) Adobe
6 1 (1.69%) Demandware
6 1 (1.69%) hybris
6 1 (1.69%) Tableau