Period
to 17 December 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 17 December 2017 with a comparison to the same period in the previous 2 years.

Marketing Strategy
England > West Midlands
6 months to
17 Dec 2017
Same period 2016 Same period 2015
Rank 288 320 311
Rank change year-on-year +32 -9 +15
Permanent jobs citing Marketing Strategy 35 6 9
As % of all permanent IT jobs advertised in the West Midlands 0.35% 0.054% 0.085%
As % of the Processes & Methodologies category 0.39% 0.061% 0.097%
Number of salaries quoted 30 6 7
West Midlands median annual salary £27,500 £32,000 £40,000
Median salary % change year-on-year -14.06% -20.00% -25.58%
10th Percentile £20,750 £17,750 £29,750
90th Percentile £62,500 £46,500 £90,000
England median annual salary £40,000 £47,500 £42,500
% change year-on-year -15.79% +11.76% -5.56%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8889 9863 9243
As % of all permanent IT jobs advertised in the West Midlands 88.97% 89.36% 87.70%
Number of salaries quoted 7121 7742 7650
West Midlands median annual salary £40,000 £41,500 £40,000
Median salary % change year-on-year -3.61% +3.75% -
10th Percentile £25,000 £25,000 £25,000
90th Percentile £65,000 £63,750 £63,750
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Marketing Strategy
Job Vacancy Trend in the West Midlands

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Marketing Strategy in the West Midlands

Marketing Strategy
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in the West Midlands.

Salary trend for Marketing Strategy in the West Midlands

Marketing Strategy
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Marketing Strategy in the West Midlands over the 6 months to 17 December 2017.

Salary histogram for Marketing Strategy in the West Midlands

Marketing Strategy
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the West Midlands region over the 6 months to 17 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire - 10 £27,500 - 1
Birmingham +28 7 £55,000 +22.22% 1
Warwickshire +6 7 £22,500 +21.62%
Coventry - 5 - -
Worcestershire - 2 £22,000 -
Herefordshire - 1 £22,000 -
Marketing Strategy
England

For the 6 months to 17 December 2017, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Marketing Strategy.

1 35 (100.00%) Marketing
2 27 (77.14%) Digital Marketing
3 24 (68.57%) Pay per click
3 24 (68.57%) SEO
4 20 (57.14%) Social Media
5 16 (45.71%) Retail
6 13 (37.14%) E-Commerce
7 12 (34.29%) Automotive
7 12 (34.29%) Google
7 12 (34.29%) Degree
8 11 (31.43%) AdWords
9 10 (28.57%) Blog
10 9 (25.71%) HTML
10 9 (25.71%) Analytics
11 8 (22.86%) Content Marketing
11 8 (22.86%) Content Marketing Strategy
11 8 (22.86%) Electronics
11 8 (22.86%) Magento
12 7 (20.00%) CSS
13 6 (17.14%) Adobe
13 6 (17.14%) JavaScript
13 6 (17.14%) Advertising
13 6 (17.14%) Stakeholder Management
13 6 (17.14%) Web Design
13 6 (17.14%) Ajax
13 6 (17.14%) Email Marketing
14 5 (14.29%) Open Source
14 5 (14.29%) Direct Marketing
14 5 (14.29%) Finance
14 5 (14.29%) Project Management

Marketing Strategy
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (11.43%) Adobe Creative Suite
2 2 (5.71%) Microsoft Office
Business Applications
1 8 (22.86%) Magento
Cloud Services
1 11 (31.43%) AdWords
2 2 (5.71%) Adobe Creative Cloud
3 1 (2.86%) Google Analytics
3 1 (2.86%) Google Tag Manager
Communications & Networking
1 4 (11.43%) Internet
Database & Business Intelligence
1 2 (5.71%) SQL Server
2 1 (2.86%) Relational Database
General
1 35 (100.00%) Marketing
2 16 (45.71%) Retail
3 12 (34.29%) Automotive
4 8 (22.86%) Electronics
5 6 (17.14%) Advertising
6 5 (14.29%) Finance
7 2 (5.71%) Brand Awareness
Job Titles
1 17 (48.57%) Marketing Manager
2 9 (25.71%) Digital Marketing Manager
3 8 (22.86%) PPC Manager
3 8 (22.86%) SEO Manager
4 7 (20.00%) SEO Specialist
5 6 (17.14%) Technical Specialist
6 5 (14.29%) Performance Manager
7 4 (11.43%) Account Manager
7 4 (11.43%) AdWords Manager
7 4 (11.43%) Campaign Manager
7 4 (11.43%) Campaign Marketing Manager
7 4 (11.43%) Digital Account Manager
7 4 (11.43%) Digital Campaign Manager
7 4 (11.43%) Head of Digital
7 4 (11.43%) Head of Digital Marketing
7 4 (11.43%) Head of Marketing
7 4 (11.43%) PPC Account Manager
7 4 (11.43%) SEO Account Manager
8 2 (5.71%) Digital Marketing Specialist
8 2 (5.71%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 9 (25.71%) HTML
2 7 (20.00%) CSS
3 6 (17.14%) Ajax
4 1 (2.86%) .NET
4 1 (2.86%) ASP.NET
4 1 (2.86%) XHTML
4 1 (2.86%) XML
4 1 (2.86%) XSLT
Miscellaneous
1 20 (57.14%) Social Media
2 10 (28.57%) Blog
3 4 (11.43%) Graphic Design
3 4 (11.43%) User Experience
4 2 (5.71%) Analytical Skills
5 1 (2.86%) Management Information System
Processes & Methodologies
1 27 (77.14%) Digital Marketing
2 24 (68.57%) Pay per click
2 24 (68.57%) SEO
3 13 (37.14%) E-Commerce
4 9 (25.71%) Analytics
5 8 (22.86%) Content Marketing
5 8 (22.86%) Content Marketing Strategy
6 6 (17.14%) Email Marketing
6 6 (17.14%) Stakeholder Management
6 6 (17.14%) Web Design
7 5 (14.29%) Direct Marketing
7 5 (14.29%) Open Source
7 5 (14.29%) Project Management
8 4 (11.43%) A/B Testing
8 4 (11.43%) Copywriting
8 4 (11.43%) Customer-Centricity
8 4 (11.43%) Internet Marketing
8 4 (11.43%) Marketing Automation
8 4 (11.43%) Multichannel Retail
8 4 (11.43%) Re-Platforming
Programming Languages
1 6 (17.14%) JavaScript
2 4 (11.43%) C
3 1 (2.86%) C#
3 1 (2.86%) R
3 1 (2.86%) SQL
Qualifications
1 12 (34.29%) Degree
Quality Assurance & Compliance
1 4 (11.43%) QA
Vendors
1 12 (34.29%) Google
2 6 (17.14%) Adobe
3 5 (14.29%) Twitter
4 4 (11.43%) Facebook