Period
to 21 July 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 21 July 2018 with a comparison to the same period in the previous 2 years.

Google Tag Manager
England > West Midlands
6 months to
21 Jul 2018
Same period 2017 Same period 2016
Rank 295 331 -
Rank change year-on-year +36 - +329
Permanent jobs citing Google Tag Manager 12 1 0
As % of all permanent IT jobs advertised in the West Midlands 0.13% 0.010% -
As % of the Cloud Services category 0.66% 0.069% -
Number of salaries quoted 11 1 0
West Midlands median annual salary £40,000 £35,000 -
Median salary % change year-on-year +14.29% - -
England median annual salary £38,850 £38,000 £37,500
% change year-on-year +2.24% +1.33% +15.38%

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Permanent vacancies with a requirement for cloud computing skills 1,819 1,451 1,118
As % of all permanent IT jobs advertised in the West Midlands 19.34% 14.32% 9.03%
Number of salaries quoted 1,425 1,221 837
West Midlands median annual salary £45,000 £40,000 £42,500
Median salary % change year-on-year +12.50% -5.88% +6.25%
10th Percentile £25,500 £26,250 £23,500
90th Percentile £71,250 £63,750 £67,500
England median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - +5.26%

Google Tag Manager
Job Vacancy Trend in the West Midlands

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Google Tag Manager in the West Midlands

Google Tag Manager
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager in the West Midlands.

Salary trend for Google Tag Manager in the West Midlands

Google Tag Manager
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Google Tag Manager in the West Midlands over the 6 months to 21 July 2018.

Salary histogram for Google Tag Manager in the West Midlands

Google Tag Manager
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the West Midlands region over the 6 months to 21 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Solihull - 6 £41,250 -
Warwickshire - 4 £32,500 -
Birmingham -2 1 £55,000 +57.14%
Google Tag Manager
England

For the 6 months to 21 July 2018, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Google Tag Manager.

1 12 (100.00%) Marketing
1 12 (100.00%) Google
1 12 (100.00%) Google Analytics
1 12 (100.00%) Analytics
2 9 (75.00%) SEO
3 8 (66.67%) Web Analytics
4 6 (50.00%) JavaScript
4 6 (50.00%) Web Development
5 5 (41.67%) E-Commerce
5 5 (41.67%) User Experience
5 5 (41.67%) Visual Website Optimizer
6 4 (33.33%) Problem-Solving
6 4 (33.33%) Finance
6 4 (33.33%) Digital Marketing
7 3 (25.00%) jQuery
7 3 (25.00%) WordPress
7 3 (25.00%) iPhone
7 3 (25.00%) Revenue Management
7 3 (25.00%) Magento
7 3 (25.00%) Degree
7 3 (25.00%) Copywriting
7 3 (25.00%) Blog
7 3 (25.00%) Opscode Chef
7 3 (25.00%) Digital Media
7 3 (25.00%) Link Building
7 3 (25.00%) Academy Revenues and Benefits
7 3 (25.00%) Responsive Web Design
7 3 (25.00%) Email Marketing
7 3 (25.00%) Online Marketing
7 3 (25.00%) Social Media

Google Tag Manager
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (25.00%) WordPress
Applications
1 3 (25.00%) Microsoft Excel
1 3 (25.00%) Microsoft PowerPoint
2 2 (16.67%) Microsoft Office
Business Applications
1 3 (25.00%) Academy Revenues and Benefits
1 3 (25.00%) Magento
Cloud Services
1 12 (100.00%) Google Analytics
2 2 (16.67%) Adobe Analytics
2 2 (16.67%) AdWords
2 2 (16.67%) Asana
2 2 (16.67%) G Suite
3 1 (8.33%) Google Cloud Platform
Database & Business Intelligence
1 2 (16.67%) MySQL
2 1 (8.33%) BigQuery
Development Applications
1 5 (41.67%) Visual Website Optimizer
General
1 12 (100.00%) Marketing
2 4 (33.33%) Finance
3 3 (25.00%) Automotive
4 1 (8.33%) Banking
4 1 (8.33%) Retail
Job Titles
1 3 (25.00%) Developer
1 3 (25.00%) Digital Analytics Specialist
1 3 (25.00%) PHP Developer
1 3 (25.00%) PHP Web Developer
1 3 (25.00%) PHP WordPress Developer
1 3 (25.00%) SEO Manager
1 3 (25.00%) UX Specialist
1 3 (25.00%) Web Developer
1 3 (25.00%) WordPress Developer
2 2 (16.67%) Analyst
2 2 (16.67%) Digital Marketing Specialist
2 2 (16.67%) E-Commerce Analyst
2 2 (16.67%) E-Commerce Web Analyst
2 2 (16.67%) Marketing Analytics Specialist
2 2 (16.67%) Marketing Specialist
2 2 (16.67%) Web Analyst
3 1 (8.33%) Analytics Manager
3 1 (8.33%) Insight Manager
3 1 (8.33%) Web Analytics Manager
3 1 (8.33%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (25.00%) CSS
1 3 (25.00%) HTML
1 3 (25.00%) jQuery
1 3 (25.00%) LAMP
1 3 (25.00%) XML
Miscellaneous
1 5 (41.67%) User Experience
2 3 (25.00%) Blog
2 3 (25.00%) Digital Media
2 3 (25.00%) iPhone
2 3 (25.00%) Social Media
3 2 (16.67%) Analytical Skills
4 1 (8.33%) Computer Science
Processes & Methodologies
1 12 (100.00%) Analytics
2 9 (75.00%) SEO
3 8 (66.67%) Web Analytics
4 6 (50.00%) Web Development
5 5 (41.67%) E-Commerce
6 4 (33.33%) Digital Marketing
6 4 (33.33%) Problem-Solving
7 3 (25.00%) Content Management
7 3 (25.00%) Content Marketing
7 3 (25.00%) Conversion Rate Optimisation
7 3 (25.00%) Copywriting
7 3 (25.00%) Email Marketing
7 3 (25.00%) Integrated Marketing
7 3 (25.00%) Link Building
7 3 (25.00%) Online Marketing
7 3 (25.00%) Responsive Web Design
7 3 (25.00%) Revenue Management
7 3 (25.00%) Web Design
8 2 (16.67%) B2B
8 2 (16.67%) B2C
Programming Languages
1 6 (50.00%) JavaScript
2 3 (25.00%) PHP
3 1 (8.33%) R
3 1 (8.33%) SQL
Qualifications
1 3 (25.00%) Degree
Systems Management
1 3 (25.00%) Opscode Chef
2 2 (16.67%) cPanel
2 2 (16.67%) Matomo
Vendors
1 12 (100.00%) Google
2 3 (25.00%) Apple
2 3 (25.00%) DeepCrawl
2 3 (25.00%) Screaming Frog
3 2 (16.67%) Adobe
3 2 (16.67%) DoubleClick
3 2 (16.67%) Ensighten
3 2 (16.67%) Hotjar
3 2 (16.67%) IBM
3 2 (16.67%) Microsoft
3 2 (16.67%) Omniture
3 2 (16.67%) Qubit
3 2 (16.67%) Tealium