Period
to 19 June 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 19 June 2018 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK > England
6 months to
19 Jun 2018
Same period 2017 Same period 2016
Rank 1081 1097 1153
Rank change year-on-year +16 +56 +125
Permanent jobs citing Google Tag Manager 80 63 92
As % of all permanent IT jobs advertised in England 0.050% 0.039% 0.049%
As % of the Cloud Services category 0.22% 0.24% 0.41%
Number of salaries quoted 67 57 75
England median annual salary £35,000 £38,000 £37,500
Median salary % change year-on-year -7.89% +1.33% +7.14%
10th Percentile £29,000 £30,350 £27,500
90th Percentile £52,000 £56,250 £60,000
UK median annual salary £35,000 £38,000 £37,500
% change year-on-year -7.89% +1.33% +7.14%

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 36,723 26,329 22,190
As % of all permanent IT jobs advertised in England 22.79% 16.25% 11.81%
Number of salaries quoted 30,198 21,968 18,847
England median annual salary £53,000 £50,000 £50,000
Median salary % change year-on-year +6.00% - +1.52%
10th Percentile £29,750 £28,250 £28,000
90th Percentile £85,000 £80,000 £78,750
UK median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Google Tag Manager
Job Vacancy Trend in England

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Tag Manager in England

Google Tag Manager
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager in England.

Salary trend for Google Tag Manager in England

Google Tag Manager
Salary Histogram in England

The salary distribution of IT jobs citing Google Tag Manager in England over the 6 months to 19 June 2018.

Salary histogram for Google Tag Manager in England

Google Tag Manager
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the England region over the 6 months to 19 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -20 25 £42,750 +12.50% 4
North of England +14 17 £37,500 +7.14% 5
South West - 13 £35,000 - 1
West Midlands - 11 £40,000 - 7
Midlands - 11 £40,000 - 7
North West +4 10 £35,000 - 2
South East -2 9 £35,000 +7.69% 2
Yorkshire +28 7 £42,500 +9.68% 3
East of England +17 5 £30,000 - 1
Google Tag Manager
UK

For the 6 months to 19 June 2018, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Tag Manager.

1 80 (100.00%) Google
2 79 (98.75%) Analytics
3 72 (90.00%) Google Analytics
4 49 (61.25%) Marketing
5 32 (40.00%) Analytical Skills
6 30 (37.50%) SEO
7 29 (36.25%) JavaScript
8 28 (35.00%) Digital Marketing
9 26 (32.50%) HTML
10 23 (28.75%) Web Analytics
11 22 (27.50%) User Experience
12 20 (25.00%) SQL
12 20 (25.00%) Finance
13 19 (23.75%) Digital Analytics
14 18 (22.50%) CSS
15 17 (21.25%) Web Development
16 16 (20.00%) jQuery
16 16 (20.00%) Tag Management
16 16 (20.00%) Social Media
17 15 (18.75%) Advertising
18 14 (17.50%) CMS
18 14 (17.50%) E-Commerce
18 14 (17.50%) Pay per click
18 14 (17.50%) Degree
18 14 (17.50%) AdWords
18 14 (17.50%) Problem-Solving
19 13 (16.25%) Campaign Management
19 13 (16.25%) DoubleClick
19 13 (16.25%) Adobe
20 12 (15.00%) Content Management

Google Tag Manager
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (17.50%) CMS
2 5 (6.25%) WordPress
3 4 (5.00%) IIS
4 3 (3.75%) Sitecore CMS
5 2 (2.50%) Apache Spark
6 1 (1.25%) Marvel
6 1 (1.25%) SAS
Applications
1 11 (13.75%) Microsoft Excel
2 8 (10.00%) Microsoft PowerPoint
3 5 (6.25%) Microsoft Office
4 3 (3.75%) Photoshop
5 1 (1.25%) InVision
5 1 (1.25%) SPSS
Business Applications
1 3 (3.75%) Academy Revenues and Benefits
1 3 (3.75%) Magento
2 1 (1.25%) NetSuite
Cloud Services
1 72 (90.00%) Google Analytics
2 14 (17.50%) AdWords
3 10 (12.50%) Adobe Analytics
4 6 (7.50%) Google Cloud Platform
5 3 (3.75%) Sage Pay
6 2 (2.50%) Amazon AWS
6 2 (2.50%) Asana
6 2 (2.50%) CheetahMail
6 2 (2.50%) G Suite
6 2 (2.50%) Pure360
7 1 (1.25%) npm
7 1 (1.25%) Silverpop
7 1 (1.25%) Trello
Communications & Networking
1 1 (1.25%) Internet
Database & Business Intelligence
1 9 (11.25%) SQL Server
2 7 (8.75%) Power BI
3 6 (7.50%) BigQuery
4 4 (5.00%) MySQL
4 4 (5.00%) SQL Server 2016
4 4 (5.00%) SQL Server Analysis Services
4 4 (5.00%) SQL Server Integration Services
4 4 (5.00%) SQL Server Reporting Services
5 2 (2.50%) Amazon Redshift
5 2 (2.50%) QlikView
6 1 (1.25%) Big Data
6 1 (1.25%) Data Mining
6 1 (1.25%) Mixpanel
Development Applications
1 7 (8.75%) Visual Website Optimizer
2 3 (3.75%) JIRA
3 2 (2.50%) CasperJS
3 2 (2.50%) Git (software)
3 2 (2.50%) Grunt
3 2 (2.50%) gulp
3 2 (2.50%) Octopus Deploy
3 2 (2.50%) TeamCity
3 2 (2.50%) Visual Studio
3 2 (2.50%) webpack
4 1 (1.25%) Axure RP
4 1 (1.25%) PostCSS
General
1 49 (61.25%) Marketing
2 20 (25.00%) Finance
3 15 (18.75%) Advertising
4 5 (6.25%) Banking
4 5 (6.25%) Retail
5 4 (5.00%) Automotive
5 4 (5.00%) Brand Awareness
6 3 (3.75%) Legal
7 2 (2.50%) Publishing
8 1 (1.25%) Games
8 1 (1.25%) Telecoms
Job Titles
1 27 (33.75%) Analyst
2 17 (21.25%) Developer
3 14 (17.50%) Web Analyst
4 12 (15.00%) Digital Marketing Manager
4 12 (15.00%) Marketing Manager
5 11 (13.75%) PPC Manager
6 9 (11.25%) Digital Analyst
6 9 (11.25%) Web Developer
7 7 (8.75%) Data Analyst
7 7 (8.75%) Digital Developer
8 6 (7.50%) Digital Analytics Analyst
9 5 (6.25%) Analytics Developer
9 5 (6.25%) Analytics Manager
9 5 (6.25%) Marketing Web Developer
9 5 (6.25%) Senior Analyst
9 5 (6.25%) Senior Web Analyst
10 4 (5.00%) CMS Developer
10 4 (5.00%) Digital Analytics Specialist
10 4 (5.00%) HTML Developer
10 4 (5.00%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 26 (32.50%) HTML
2 18 (22.50%) CSS
3 16 (20.00%) jQuery
4 7 (8.75%) JSON
5 6 (7.50%) Ajax
6 5 (6.25%) XML
7 4 (5.00%) .NET
7 4 (5.00%) AngularJS
7 4 (5.00%) ASP.NET
7 4 (5.00%) ASP.NET Web API
7 4 (5.00%) Classic ASP
7 4 (5.00%) RESTful
8 3 (3.75%) CSS3
8 3 (3.75%) HTML5
8 3 (3.75%) LAMP
8 3 (3.75%) Node.js
9 2 (2.50%) KnockoutJS
9 2 (2.50%) LESS
9 2 (2.50%) Sass
9 2 (2.50%) Web Services
Miscellaneous
1 32 (40.00%) Analytical Skills
2 22 (27.50%) User Experience
3 16 (20.00%) Social Media
4 12 (15.00%) Self-Motivation
5 5 (6.25%) Computer Science
6 3 (3.75%) Algorithms
6 3 (3.75%) Blog
6 3 (3.75%) Digital Media
6 3 (3.75%) iPhone
7 2 (2.50%) Data Structures
7 2 (2.50%) Graphic Design
8 1 (1.25%) Credit Risk
8 1 (1.25%) Management Information System
8 1 (1.25%) Online Games
Operating Systems
1 3 (3.75%) Linux
2 1 (1.25%) Ubuntu
Processes & Methodologies
1 79 (98.75%) Analytics
2 30 (37.50%) SEO
3 28 (35.00%) Digital Marketing
4 23 (28.75%) Web Analytics
5 19 (23.75%) Digital Analytics
6 17 (21.25%) Web Development
7 16 (20.00%) Tag Management
8 14 (17.50%) E-Commerce
8 14 (17.50%) Pay per click
8 14 (17.50%) Problem-Solving
9 13 (16.25%) Campaign Management
10 12 (15.00%) Content Management
11 11 (13.75%) Visualisation
12 10 (12.50%) A/B Testing
12 10 (12.50%) Data Analytics
12 10 (12.50%) Email Marketing
12 10 (12.50%) Responsive Web Design
12 10 (12.50%) Web Design
13 9 (11.25%) Agile Software Development
13 9 (11.25%) Conversion Rate Optimisation
Programming Languages
1 29 (36.25%) JavaScript
2 20 (25.00%) SQL
3 8 (10.00%) Python
4 6 (7.50%) R
5 5 (6.25%) PHP
6 4 (5.00%) C#
7 2 (2.50%) ES6
8 1 (1.25%) ES7
8 1 (1.25%) ES8
Qualifications
1 14 (17.50%) Degree
2 1 (1.25%) Analytics IQ
2 1 (1.25%) CIPFA
2 1 (1.25%) Computer Science Degree
Quality Assurance & Compliance
1 3 (3.75%) PCI DSS
2 2 (2.50%) GDPR
3 1 (1.25%) QA
Systems Management
1 3 (3.75%) Opscode Chef
2 2 (2.50%) cPanel
3 1 (1.25%) Matomo
Vendors
1 80 (100.00%) Google
2 13 (16.25%) Adobe
2 13 (16.25%) DoubleClick
3 12 (15.00%) Tealium
3 12 (15.00%) Twitter
4 11 (13.75%) Facebook
4 11 (13.75%) Kenshoo
4 11 (13.75%) Marin
5 9 (11.25%) Microsoft
6 7 (8.75%) Tableau
7 5 (6.25%) Hotjar
8 4 (5.00%) Ensighten
8 4 (5.00%) Optimizely
9 3 (3.75%) Adyen
9 3 (3.75%) Apple
9 3 (3.75%) DeepCrawl
9 3 (3.75%) PayPal
9 3 (3.75%) Screaming Frog
9 3 (3.75%) Sitecore
9 3 (3.75%) Wrike