Google Tag Manager Job Trends in England

Google Tag Manager
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Google Tag Manager skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 596 625 659
Rank change year-on-year +29 +34 +227
Permanent jobs citing Google Tag Manager 21 54 21
As % of all permanent jobs in England 0.040% 0.11% 0.043%
As % of the Cloud Services category 0.11% 0.31% 0.11%
Number of salaries quoted 17 19 18
10th Percentile £28,500 £29,500 £29,750
25th Percentile £29,000 £36,250 £31,563
Median annual salary (50th Percentile) £32,000 £45,000 £38,750
Median % change year-on-year -28.89% +16.13% -22.50%
75th Percentile £48,750 £49,140 £47,109
90th Percentile £53,750 £53,400 £53,750
UK median annual salary £32,656 £45,000 £40,000
% change year-on-year -27.43% +12.50% -20.00%

All Cloud Computing Skills
England

Google Tag Manager falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in England.

Permanent vacancies with a requirement for cloud computing skills 18,577 17,573 19,928
As % of all permanent jobs advertised in England 35.16% 36.51% 40.44%
Number of salaries quoted 10,387 10,399 16,693
10th Percentile £28,900 £35,000 £32,500
25th Percentile £39,376 £47,500 £45,000
Median annual salary (50th Percentile) £60,000 £65,000 £60,000
Median % change year-on-year -7.69% +8.33% -7.69%
75th Percentile £80,000 £83,750 £82,500
90th Percentile £100,000 £103,850 £100,000
UK median annual salary £60,000 £65,000 £60,000
% change year-on-year -7.69% +8.33% -7.69%

Google Tag Manager
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Google Tag Manager relative to all permanent IT jobs advertised in England.

Google Tag Manager job vacancy trend in England

Google Tag Manager
Salary Trend in England

Salary distribution trend for jobs in England citing Google Tag Manager.

Salary distribution trend for jobs in England citing Google Tag Manager

Google Tag Manager
Salary Histogram in England

Salary distribution for jobs citing Google Tag Manager in England over the 6 months to 14 January 2026.

Salary histogram for Google Tag Manager in England

Google Tag Manager
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the England region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +20 8 £31,500 - 4
East of England - 4 £29,000 - 2
London +39 2 - - 3
Midlands +12 1 £42,500 +13.33%
South West +12 1 £47,500 +11.76% 1
North of England +8 1 - - 4
East Midlands -8 1 £42,500 +37.10%
Yorkshire - 1 - - 1
Google Tag Manager
UK

Google Tag Manager
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (23.81%) CMS
2 4 (19.05%) Confluence
2 4 (19.05%) Drupal
2 4 (19.05%) WordPress
3 3 (14.29%) Joomla!
3 3 (14.29%) Umbraco
4 1 (4.76%) Sitecore CMS
Applications
1 5 (23.81%) Microsoft Excel
2 3 (14.29%) Trello
3 1 (4.76%) Spreadsheet
Business Applications
1 5 (23.81%) Shopify
Cloud Services
1 18 (85.71%) Google Analytics
2 8 (38.10%) Google Ads
3 6 (28.57%) Power Platform
4 5 (23.81%) GCP
5 4 (19.05%) Google Data Studio
5 4 (19.05%) Google Sheets
6 3 (14.29%) Azure
6 3 (14.29%) Azure Cosmos DB
6 3 (14.29%) GitHub
6 3 (14.29%) PaaS
7 2 (9.52%) AWS
8 1 (4.76%) Adobe Analytics
8 1 (4.76%) Contentsquare
Communications & Networking
1 1 (4.76%) DNS
1 1 (4.76%) SSL
Database & Business Intelligence
1 6 (28.57%) Looker
1 6 (28.57%) Power BI
2 3 (14.29%) Azure SQL Database
2 3 (14.29%) Power Query
3 2 (9.52%) BigQuery
4 1 (4.76%) Tableau
Development Applications
1 4 (19.05%) JIRA
2 3 (14.29%) Visual Studio
2 3 (14.29%) Visual Website Optimizer
General
1 18 (85.71%) Marketing
2 8 (38.10%) Social Skills
3 5 (23.81%) Analytical Skills
4 4 (19.05%) Public Sector
5 2 (9.52%) Retail
6 1 (4.76%) Advertising
6 1 (4.76%) Brand Awareness
6 1 (4.76%) Finance
6 1 (4.76%) Inclusion and Diversity
6 1 (4.76%) Law
Job Titles
1 6 (28.57%) SEO Executive
2 4 (19.05%) Analyst
2 4 (19.05%) Performance Analyst
3 3 (14.29%) SEO Specialist
4 2 (9.52%) Paid Search Manager
4 2 (9.52%) PPC Manager
4 2 (9.52%) Search Manager
4 2 (9.52%) Senior
4 2 (9.52%) Web Manager
5 1 (4.76%) Analytics Manager
5 1 (4.76%) Digital Analyst
5 1 (4.76%) Digital Analytics Manager
5 1 (4.76%) Digital Performance Analyst
5 1 (4.76%) Marketing Executive
5 1 (4.76%) Marketing Specialist
5 1 (4.76%) Performance Specialist
5 1 (4.76%) Senior Data Warehouse Specialist
5 1 (4.76%) Senior SEO Specialist
Libraries, Frameworks & Software Standards
1 5 (23.81%) HTML
2 3 (14.29%) JSON
3 2 (9.52%) CSS
4 1 (4.76%) EDI
4 1 (4.76%) React
Miscellaneous
1 4 (19.05%) Algorithms
2 3 (14.29%) Product Ownership
2 3 (14.29%) Social Media
3 2 (9.52%) Analytical Mindset
4 1 (4.76%) Self-Motivation
Processes & Methodologies
1 20 (95.24%) Analytics
2 11 (52.38%) SEO
3 9 (42.86%) Competitor Analysis
3 9 (42.86%) User Experience
4 8 (38.10%) Decision-Making
4 8 (38.10%) Digital Marketing
5 7 (33.33%) Agile
6 6 (28.57%) Business Intelligence
6 6 (28.57%) Visualisation
7 5 (23.81%) Data Visualisation
7 5 (23.81%) Paid Search
8 4 (19.05%) Actionable Insight
8 4 (19.05%) Content Syndication
8 4 (19.05%) Copywriting
8 4 (19.05%) Dashboard Development
8 4 (19.05%) Data-Driven Decision Making
8 4 (19.05%) Link Building
8 4 (19.05%) Personalization
8 4 (19.05%) Scrum
8 4 (19.05%) Web Analytics
Programming Languages
1 5 (23.81%) SQL
2 2 (9.52%) Python
2 2 (9.52%) R
3 1 (4.76%) JavaScript
Qualifications
1 3 (14.29%) BPSS Clearance
2 1 (4.76%) SC Cleared
2 1 (4.76%) Security Cleared
Quality Assurance & Compliance
1 1 (4.76%) Accessibility
1 1 (4.76%) Actionable Recommendations
1 1 (4.76%) Data Quality
1 1 (4.76%) GDPR
1 1 (4.76%) ISO/IEC 27001
1 1 (4.76%) WCAG
Vendors
1 21 (100.00%) Google
2 7 (33.33%) Screaming Frog
3 4 (19.05%) Hotjar
4 3 (14.29%) Microsoft
5 1 (4.76%) Adobe
5 1 (4.76%) Sitecore
5 1 (4.76%) TikTok