Period
to 19 September 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 19 September 2018 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK > England
6 months to
19 Sep 2018
Same period 2017 Same period 2016
Rank 1053 1072 1175
Rank change year-on-year +19 +103 +68
Permanent jobs citing Google Tag Manager 82 88 55
As % of all permanent IT jobs advertised in England 0.052% 0.053% 0.030%
As % of the Cloud Services category 0.22% 0.30% 0.24%
Number of salaries quoted 64 76 46
England median annual salary £42,500 £40,750 £42,500
Median salary % change year-on-year +4.29% -4.12% +30.77%
10th Percentile £29,325 £30,125 £27,500
90th Percentile £58,750 £65,000 £59,375
UK median annual salary £42,500 £40,000 £42,500
% change year-on-year +6.25% -5.88% +30.77%

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 36,820 29,741 23,111
As % of all permanent IT jobs advertised in England 23.57% 17.85% 12.63%
Number of salaries quoted 30,014 24,662 19,610
England median annual salary £55,000 £52,000 £50,500
Median salary % change year-on-year +5.77% +2.97% +6.32%
10th Percentile £30,000 £28,500 £28,500
90th Percentile £85,000 £81,250 £80,000
UK median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - +5.26%

Google Tag Manager
Job Vacancy Trend in England

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Tag Manager in England

Google Tag Manager
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager in England.

Salary trend for Google Tag Manager in England

Google Tag Manager
Salary Histogram in England

The salary distribution of IT jobs citing Google Tag Manager in England over the 6 months to 19 September 2018.

Salary histogram for Google Tag Manager in England

Google Tag Manager
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the England region over the 6 months to 19 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +23 41 £47,500 +11.76% 8
North of England +37 9 £42,500 +21.43% 8
South East +15 9 £42,500 +26.87% 3
West Midlands +31 8 £32,500 +4.00% 2
Midlands +27 8 £32,500 +4.00% 2
South West - 8 £35,000 - 1
Yorkshire +19 7 £42,500 +25.93% 3
East of England - 7 £37,700 - 1
North West +11 2 £42,500 +21.43% 5
Google Tag Manager
UK

For the 6 months to 19 September 2018, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Tag Manager.

1 82 (100.00%) Google
2 81 (98.78%) Analytics
3 69 (84.15%) Google Analytics
4 45 (54.88%) Marketing
5 43 (52.44%) JavaScript
6 38 (46.34%) Digital Analytics
7 35 (42.68%) Analytical Skills
8 34 (41.46%) HTML
9 33 (40.24%) Web Analytics
10 27 (32.93%) SQL
11 23 (28.05%) Digital Marketing
12 22 (26.83%) AdWords
12 22 (26.83%) Tealium
13 21 (25.61%) Tag Management
13 21 (25.61%) User Experience
13 21 (25.61%) E-Commerce
13 21 (25.61%) SEO
14 20 (24.39%) Adobe
15 18 (21.95%) jQuery
16 17 (20.73%) CSS
16 17 (20.73%) Adobe Analytics
17 16 (19.51%) Python
18 15 (18.29%) Finance
19 14 (17.07%) Business Intelligence
19 14 (17.07%) Pay per click
20 13 (15.85%) Advertising
21 12 (14.63%) Microsoft Excel
21 12 (14.63%) Conversion Rate Optimisation
21 12 (14.63%) Problem-Solving
22 11 (13.41%) Twitter

Google Tag Manager
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (4.88%) CMS
2 3 (3.66%) Marvel
2 3 (3.66%) WordPress
3 2 (2.44%) Apache Spark
4 1 (1.22%) SAS
4 1 (1.22%) Sitecore CMS
Applications
1 12 (14.63%) Microsoft Excel
2 7 (8.54%) Microsoft PowerPoint
3 3 (3.66%) InVision
4 1 (1.22%) Photoshop
4 1 (1.22%) SPSS
Business Applications
1 3 (3.66%) Magento
1 3 (3.66%) SAP Hybris
2 1 (1.22%) Academy Revenues and Benefits
Cloud Services
1 69 (84.15%) Google Analytics
2 22 (26.83%) AdWords
3 17 (20.73%) Adobe Analytics
4 11 (13.41%) Google Cloud Platform
5 2 (2.44%) Adobe Creative Cloud
5 2 (2.44%) Amazon AWS
5 2 (2.44%) Asana
5 2 (2.44%) G Suite
Communications & Networking
1 5 (6.10%) PPP
Database & Business Intelligence
1 11 (13.41%) BigQuery
2 9 (10.98%) MySQL
3 4 (4.88%) Power BI
4 3 (3.66%) QlikView
5 2 (2.44%) Amazon Redshift
5 2 (2.44%) Mixpanel
6 1 (1.22%) Big Data
Development Applications
1 3 (3.66%) Axure RP
1 3 (3.66%) Visual Website Optimizer
2 1 (1.22%) Grunt
2 1 (1.22%) gulp
2 1 (1.22%) webpack
General
1 45 (54.88%) Marketing
2 15 (18.29%) Finance
3 13 (15.85%) Advertising
4 11 (13.41%) Retail
5 5 (6.10%) Publishing
6 1 (1.22%) Automotive
6 1 (1.22%) Games
Job Titles
1 38 (46.34%) Analyst
2 21 (25.61%) Web Analyst
3 16 (19.51%) Digital Analyst
4 15 (18.29%) Developer
4 15 (18.29%) Senior Analyst
5 12 (14.63%) Digital Marketing Manager
5 12 (14.63%) Marketing Manager
6 11 (13.41%) Senior Web Analyst
7 10 (12.20%) Digital Analytics Analyst
8 9 (10.98%) Analytics Developer
8 9 (10.98%) Data Analyst
8 9 (10.98%) Google Analytics Analyst
8 9 (10.98%) Google Analytics Web Analyst
9 8 (9.76%) PPC Manager
10 7 (8.54%) Analytics Manager
11 6 (7.32%) Web Analytics Analyst
12 5 (6.10%) Digital Analytics Developer
12 5 (6.10%) Digital Analytics Manager
12 5 (6.10%) Digital Developer
12 5 (6.10%) Google Analytics Expert
Libraries, Frameworks & Software Standards
1 34 (41.46%) HTML
2 18 (21.95%) jQuery
3 17 (20.73%) CSS
4 9 (10.98%) JSON
5 4 (4.88%) AngularJS
5 4 (4.88%) React
6 3 (3.66%) Ember.js
6 3 (3.66%) LAMP
6 3 (3.66%) Regular Expression
6 3 (3.66%) XML
7 2 (2.44%) CSS3
7 2 (2.44%) HTML5
7 2 (2.44%) Node.js
8 1 (1.22%) DOM
8 1 (1.22%) Enzyme
8 1 (1.22%) GraphQL
8 1 (1.22%) Jest
8 1 (1.22%) LESS
8 1 (1.22%) Redux
8 1 (1.22%) Sass
Miscellaneous
1 35 (42.68%) Analytical Skills
2 21 (25.61%) User Experience
3 11 (13.41%) Social Media
4 10 (12.20%) Self-Motivation
5 4 (4.88%) Computer Science
6 3 (3.66%) iPhone
7 2 (2.44%) Algorithms
8 1 (1.22%) Blog
8 1 (1.22%) Credit Risk
8 1 (1.22%) Data Structures
8 1 (1.22%) Digital Media
8 1 (1.22%) Mobile App
8 1 (1.22%) Online Games
Operating Systems
1 2 (2.44%) Linux
Processes & Methodologies
1 81 (98.78%) Analytics
2 38 (46.34%) Digital Analytics
3 33 (40.24%) Web Analytics
4 23 (28.05%) Digital Marketing
5 21 (25.61%) E-Commerce
5 21 (25.61%) SEO
5 21 (25.61%) Tag Management
6 14 (17.07%) Business Intelligence
6 14 (17.07%) Pay per click
7 12 (14.63%) Conversion Rate Optimisation
7 12 (14.63%) Problem-Solving
8 11 (13.41%) Campaign Management
8 11 (13.41%) Web Development
9 10 (12.20%) Visualisation
10 9 (10.98%) Decision-Making
11 8 (9.76%) A/B Testing
11 8 (9.76%) Agile Software Development
11 8 (9.76%) B2C
11 8 (9.76%) CRM
11 8 (9.76%) Data Visualisation
Programming Languages
1 43 (52.44%) JavaScript
2 27 (32.93%) SQL
3 16 (19.51%) Python
4 11 (13.41%) R
5 4 (4.88%) PHP
6 1 (1.22%) ES6
6 1 (1.22%) VBA
Qualifications
1 7 (8.54%) Degree
2 6 (7.32%) Analytics IQ
3 1 (1.22%) Computer Science Degree
Quality Assurance & Compliance
1 5 (6.10%) GDPR
Systems Management
1 2 (2.44%) cPanel
1 2 (2.44%) Matomo
2 1 (1.22%) Opscode Chef
Vendors
1 82 (100.00%) Google
2 22 (26.83%) Tealium
3 20 (24.39%) Adobe
4 11 (13.41%) Twitter
5 10 (12.20%) DoubleClick
6 9 (10.98%) Facebook
7 8 (9.76%) Ensighten
7 8 (9.76%) Kenshoo
7 8 (9.76%) Marin
8 5 (6.10%) Hotjar
8 5 (6.10%) Optimizely
8 5 (6.10%) Tableau
9 4 (4.88%) Qubit
9 4 (4.88%) Usabilla
10 3 (3.66%) Apple
10 3 (3.66%) hybris
10 3 (3.66%) MicroStrategy
10 3 (3.66%) SAP
11 2 (2.44%) IBM
11 2 (2.44%) Omniture