Period
to 17 January 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 17 January 2018 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK > England
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 1074 1110 1168
Rank change year-on-year +36 +58 +42
Permanent jobs citing Google Tag Manager 71 44 81
As % of all permanent IT jobs advertised in England 0.044% 0.026% 0.042%
As % of the Cloud Services category 0.22% 0.19% 0.42%
Number of salaries quoted 70 41 76
England median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -
10th Percentile £29,750 £26,000 £25,250
90th Percentile £62,500 £57,500 £60,000
UK median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - -

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 32,166 22,730 19,307
As % of all permanent IT jobs advertised in England 19.83% 13.54% 9.99%
Number of salaries quoted 26,934 19,161 16,409
England median annual salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00% +5.26%
10th Percentile £28,000 £28,500 £27,500
90th Percentile £82,500 £80,000 £78,750
UK median annual salary £52,500 £50,500 £50,000
% change year-on-year +3.96% +1.00% +5.26%

Google Tag Manager
Job Vacancy Trend in England

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Tag Manager in England

Google Tag Manager
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager in England.

Salary trend for Google Tag Manager in England

Google Tag Manager
Salary Histogram in England

The salary distribution of IT jobs citing Google Tag Manager in England over the 6 months to 17 January 2018.

Salary histogram for Google Tag Manager in England

Google Tag Manager
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the England region over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +46 59 £42,500 - 15
North of England +9 6 £40,000 +14.29% 8
North West -2 4 £40,000 +33.33% 7
West Midlands - 3 £27,500 -
Midlands - 3 £27,500 -
Yorkshire +24 2 £33,750 -20.59% 1
South West - 2 £21,500 - 1
South East +17 1 £35,000 -15.15% 5
Google Tag Manager
UK

For the 6 months to 17 January 2018, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Google Tag Manager.

1 71 (100.00%) Google
1 71 (100.00%) Analytics
2 67 (94.37%) Google Analytics
3 41 (57.75%) Marketing
4 31 (43.66%) SEO
4 31 (43.66%) Web Analytics
5 23 (32.39%) Adobe
6 21 (29.58%) JavaScript
7 20 (28.17%) SQL
8 19 (26.76%) Business Intelligence
8 19 (26.76%) Digital Marketing
9 18 (25.35%) User Experience
9 18 (25.35%) Digital Analytics
10 17 (23.94%) Adobe Analytics
10 17 (23.94%) E-Commerce
11 14 (19.72%) Microsoft Excel
12 13 (18.31%) Tag Management
12 13 (18.31%) Tableau
13 11 (15.49%) HTML
13 11 (15.49%) Advertising
13 11 (15.49%) Analytical Skills
14 10 (14.08%) Tealium
14 10 (14.08%) Social Media
14 10 (14.08%) jQuery
14 10 (14.08%) Pay per click
15 9 (12.68%) Degree
15 9 (12.68%) Python
15 9 (12.68%) Project Management
16 8 (11.27%) AdWords
16 8 (11.27%) Finance

Google Tag Manager
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (7.04%) CMS
2 2 (2.82%) Sitecore CMS
2 2 (2.82%) WordPress
Applications
1 14 (19.72%) Microsoft Excel
2 6 (8.45%) Microsoft Office
3 4 (5.63%) Photoshop
4 2 (2.82%) Microsoft PowerPoint
5 1 (1.41%) Adobe Creative Suite
5 1 (1.41%) Spreadsheet
Business Applications
1 7 (9.86%) WebTrends
2 4 (5.63%) Abakus
3 1 (1.41%) Magento
3 1 (1.41%) NetSuite
Cloud Services
1 67 (94.37%) Google Analytics
2 17 (23.94%) Adobe Analytics
3 8 (11.27%) AdWords
4 4 (5.63%) Google Attribution 360
4 4 (5.63%) Sage Pay
5 2 (2.82%) Google Cloud Platform
6 1 (1.41%) Amazon AWS
6 1 (1.41%) Amazon EC2
6 1 (1.41%) Amazon S3
6 1 (1.41%) MailChimp
6 1 (1.41%) npm
6 1 (1.41%) Silverpop
6 1 (1.41%) Trello
Communications & Networking
1 1 (1.41%) Internet
Database & Business Intelligence
1 7 (9.86%) Power BI
2 4 (5.63%) QlikView
3 3 (4.23%) Data Warehouse
3 3 (4.23%) SQL Server
4 1 (1.41%) Amazon Redshift
4 1 (1.41%) Big Data
4 1 (1.41%) BigQuery
4 1 (1.41%) MongoDB
4 1 (1.41%) Relational Database
Development Applications
1 4 (5.63%) JIRA
2 1 (1.41%) Grunt
2 1 (1.41%) gulp
2 1 (1.41%) PostCSS
2 1 (1.41%) Visual Website Optimizer
2 1 (1.41%) webpack
General
1 41 (57.75%) Marketing
2 11 (15.49%) Advertising
3 8 (11.27%) Finance
4 7 (9.86%) Retail
5 4 (5.63%) Legal
6 3 (4.23%) Automotive
7 2 (2.82%) Brand Awareness
8 1 (1.41%) Electronics
8 1 (1.41%) Games
Job Titles
1 39 (54.93%) Analyst
2 21 (29.58%) Web Analyst
3 14 (19.72%) Digital Analyst
4 13 (18.31%) Google Analytics Analyst
4 13 (18.31%) Web Analytics Analyst
5 10 (14.08%) Analytics Manager
6 9 (12.68%) Google Analytics Web Analyst
7 8 (11.27%) Analytics Consultant
7 8 (11.27%) Consultant
7 8 (11.27%) Data Analyst
7 8 (11.27%) Digital Analytics Consultant
8 7 (9.86%) Implementation Analyst
8 7 (9.86%) Technical Analyst
9 6 (8.45%) Google Analytics Manager
10 5 (7.04%) Digital Analytics Analyst
11 4 (5.63%) Account Manager
11 4 (5.63%) Senior Account Manager
11 4 (5.63%) Senior Manager
11 4 (5.63%) Web Analytics Manager
11 4 (5.63%) Web Manager
Libraries, Frameworks & Software Standards
1 11 (15.49%) HTML
2 10 (14.08%) jQuery
3 7 (9.86%) CSS
4 5 (7.04%) CSS3
4 5 (7.04%) HTML5
5 4 (5.63%) Ajax
6 2 (2.82%) Twitter Bootstrap
7 1 (1.41%) Browserify
7 1 (1.41%) LESS
7 1 (1.41%) Node.js
7 1 (1.41%) Redux
7 1 (1.41%) RequireJS
7 1 (1.41%) Sass
7 1 (1.41%) Web Services
Miscellaneous
1 18 (25.35%) User Experience
2 11 (15.49%) Analytical Skills
3 10 (14.08%) Social Media
4 4 (5.63%) Digital Media
4 4 (5.63%) Fintech
4 4 (5.63%) Management Information System
5 3 (4.23%) Mobile App
6 2 (2.82%) Algorithms
6 2 (2.82%) Blog
6 2 (2.82%) Computer Science
7 1 (1.41%) Data Structures
7 1 (1.41%) Graphic Design
7 1 (1.41%) Greenfield Project
Operating Systems
1 2 (2.82%) Linux
Processes & Methodologies
1 71 (100.00%) Analytics
2 31 (43.66%) SEO
2 31 (43.66%) Web Analytics
3 19 (26.76%) Business Intelligence
3 19 (26.76%) Digital Marketing
4 18 (25.35%) Digital Analytics
5 17 (23.94%) E-Commerce
6 13 (18.31%) Tag Management
7 10 (14.08%) Pay per click
8 9 (12.68%) Project Management
9 8 (11.27%) Visualisation
10 7 (9.86%) A/B Testing
10 7 (9.86%) Data Analysis
11 6 (8.45%) Actionable Insight
11 6 (8.45%) Web Development
12 5 (7.04%) Agile Software Development
12 5 (7.04%) Data Visualisation
12 5 (7.04%) Market Research
13 4 (5.63%) Process Management
13 4 (5.63%) Service Delivery
Programming Languages
1 21 (29.58%) JavaScript
2 20 (28.17%) SQL
3 9 (12.68%) Python
4 6 (8.45%) PHP
5 4 (5.63%) R
6 3 (4.23%) VBA
7 1 (1.41%) ES6
7 1 (1.41%) ES7
7 1 (1.41%) ES8
Qualifications
1 9 (12.68%) Degree
2 1 (1.41%) Analytics IQ
2 1 (1.41%) Computer Science Degree
2 1 (1.41%) Numerate Degree
Quality Assurance & Compliance
1 7 (9.86%) QA
2 4 (5.63%) PCI DSS
3 2 (2.82%) Data Quality
4 1 (1.41%) GDPR
Vendors
1 71 (100.00%) Google
2 23 (32.39%) Adobe
3 13 (18.31%) Tableau
4 10 (14.08%) Tealium
5 5 (7.04%) Ensighten
6 4 (5.63%) Adyen
6 4 (5.63%) Convertro
6 4 (5.63%) Coremetrics
6 4 (5.63%) HP
6 4 (5.63%) Marin
6 4 (5.63%) PayPal
6 4 (5.63%) Rakuten
6 4 (5.63%) Visual IQ
7 3 (4.23%) DoubleClick
7 3 (4.23%) Marketo
7 3 (4.23%) Microsoft
7 3 (4.23%) Salesforce.com
8 2 (2.82%) Optimizely
8 2 (2.82%) Sitecore
8 2 (2.82%) TOWER Software