Period
to 14 December 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 14 December 2018 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK > England
6 months to
14 Dec 2018
Same period 2017 Same period 2016
Rank 1024 1098 1161
Rank change year-on-year +74 +63 +40
Permanent jobs citing Google Tag Manager 80 84 40
As % of all permanent IT jobs advertised in England 0.054% 0.050% 0.023%
As % of the Cloud Services category 0.22% 0.26% 0.17%
Number of salaries quoted 63 76 37
England median annual salary £43,270 £42,500 £42,500
Median salary % change year-on-year +1.81% - +13.33%
10th Percentile £31,550 £31,875 £25,800
90th Percentile £58,500 £62,500 £58,000
UK median annual salary £42,500 £42,500 £42,500

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Permanent vacancies with a requirement for cloud computing skills 36,639 32,538 23,482
As % of all permanent IT jobs advertised in England 24.75% 19.34% 13.41%
Number of salaries quoted 29,507 27,133 19,825
England median annual salary £55,000 £52,500 £52,500
Median salary % change year-on-year +4.76% - +5.00%
10th Percentile £30,000 £27,750 £28,750
90th Percentile £86,250 £81,860 £80,000
UK median annual salary £55,000 £52,500 £51,000
% change year-on-year +4.76% +2.94% +2.00%

Google Tag Manager
Job Vacancy Trend in England

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Tag Manager in England

Google Tag Manager
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager in England.

Salary trend for Google Tag Manager in England

Google Tag Manager
Salary Histogram in England

The salary distribution of IT jobs citing Google Tag Manager in England over the 6 months to 14 December 2018.

Salary histogram for Google Tag Manager in England

Google Tag Manager
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the England region over the 6 months to 14 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +53 54 £45,000 +5.88% 8
North of England +29 9 £45,000 +9.09% 7
North West +25 7 £45,000 +9.09% 4
East of England - 7 £37,700 - 4
South East +26 6 £42,500 +21.43% 2
West Midlands +41 2 £25,000 -9.09% 2
Midlands +35 2 £25,000 -9.09% 3
Yorkshire +8 2 £35,000 +3.70% 3
South West - 2 £37,500 - 1
Google Tag Manager
UK

For the 6 months to 14 December 2018, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Google Tag Manager.

1 80 (100.00%) Google
1 80 (100.00%) Analytics
2 69 (86.25%) Google Analytics
3 44 (55.00%) Marketing
4 41 (51.25%) SQL
5 40 (50.00%) JavaScript
6 38 (47.50%) HTML
6 38 (47.50%) Analytical Skills
7 36 (45.00%) Digital Analytics
8 30 (37.50%) Web Analytics
9 28 (35.00%) AdWords
10 26 (32.50%) SEO
10 26 (32.50%) Adobe
11 25 (31.25%) CSS
12 24 (30.00%) E-Commerce
13 23 (28.75%) Digital Marketing
14 22 (27.50%) User Experience
15 21 (26.25%) Tealium
15 21 (26.25%) Microsoft Excel
16 20 (25.00%) Python
17 19 (23.75%) Adobe Analytics
18 18 (22.50%) Pay per click
19 17 (21.25%) Visualisation
19 17 (21.25%) Business Intelligence
20 15 (18.75%) Tag Management
21 14 (17.50%) jQuery
21 14 (17.50%) Statistics
22 13 (16.25%) HTML5
22 13 (16.25%) CSS3
23 12 (15.00%) Conversion Rate Optimisation

Google Tag Manager
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (7.50%) CMS
2 3 (3.75%) IIS
2 3 (3.75%) Sitecore CMS
2 3 (3.75%) WordPress
3 2 (2.50%) Marvel
Applications
1 21 (26.25%) Microsoft Excel
2 7 (8.75%) Microsoft PowerPoint
3 4 (5.00%) Microsoft Office
4 3 (3.75%) Photoshop
5 2 (2.50%) InVision
Business Applications
1 6 (7.50%) SAP Hybris
1 6 (7.50%) WebTrends
Cloud Services
1 69 (86.25%) Google Analytics
2 28 (35.00%) AdWords
3 19 (23.75%) Adobe Analytics
4 11 (13.75%) Google Cloud Platform
5 5 (6.25%) Amazon AWS
5 5 (6.25%) Firebase
5 5 (6.25%) Salesforce Sales Cloud
6 2 (2.50%) Adobe Creative Cloud
7 1 (1.25%) SaaS
Communications & Networking
1 5 (6.25%) PPP
Database & Business Intelligence
1 11 (13.75%) BigQuery
2 8 (10.00%) Power BI
3 5 (6.25%) Amazon Redshift
3 5 (6.25%) BusinessObjects
3 5 (6.25%) MySQL
4 3 (3.75%) SQL Server
5 2 (2.50%) Data Mining
5 2 (2.50%) Mixpanel
5 2 (2.50%) QlikView
6 1 (1.25%) Relational Database
Development Applications
1 5 (6.25%) Firebug
1 5 (6.25%) Visual Website Optimizer
2 3 (3.75%) Visual Studio
2 3 (3.75%) webpack
3 2 (2.50%) Axure RP
4 1 (1.25%) Git (software)
General
1 44 (55.00%) Marketing
2 10 (12.50%) Retail
3 7 (8.75%) Advertising
4 5 (6.25%) Finance
5 3 (3.75%) Back Office
5 3 (3.75%) Publishing
6 1 (1.25%) Banking
Job Titles
1 38 (47.50%) Analyst
2 22 (27.50%) Digital Analyst
3 18 (22.50%) Senior Analyst
4 14 (17.50%) Developer
4 14 (17.50%) Web Analyst
5 9 (11.25%) Analytics Developer
5 9 (11.25%) Data Analyst
6 8 (10.00%) Senior Web Analyst
7 7 (8.75%) Analytics Manager
7 7 (8.75%) Digital Analytics Analyst
7 7 (8.75%) Digital Analytics Developer
7 7 (8.75%) Digital Developer
8 6 (7.50%) Digital Marketing Manager
8 6 (7.50%) Google Analytics Analyst
8 6 (7.50%) Google Analytics Web Analyst
8 6 (7.50%) Marketing Manager
8 6 (7.50%) Senior Data Analyst
9 5 (6.25%) Digital Analytics Manager
9 5 (6.25%) Google Analytics Expert
9 5 (6.25%) Google Analytics Manager
Libraries, Frameworks & Software Standards
1 38 (47.50%) HTML
2 25 (31.25%) CSS
3 14 (17.50%) jQuery
4 13 (16.25%) CSS3
4 13 (16.25%) HTML5
5 11 (13.75%) JSON
6 6 (7.50%) Twitter Bootstrap
7 5 (6.25%) AngularJS
7 5 (6.25%) DOM
7 5 (6.25%) Regular Expression
8 3 (3.75%) .NET
8 3 (3.75%) .NET Core
8 3 (3.75%) .NET Framework
8 3 (3.75%) Angular 2
8 3 (3.75%) ASP.NET
8 3 (3.75%) ASP.NET MVC
8 3 (3.75%) ASP.NET Web API
8 3 (3.75%) ASP.NET Web Forms
8 3 (3.75%) Sass
9 2 (2.50%) React
Miscellaneous
1 38 (47.50%) Analytical Skills
2 22 (27.50%) User Experience
3 5 (6.25%) Social Media
3 5 (6.25%) Virtual Team
4 3 (3.75%) Self-Motivation
5 2 (2.50%) Social Network
6 1 (1.25%) e-Learning
6 1 (1.25%) Marketing Technology
6 1 (1.25%) Mobile App
Operating Systems
1 3 (3.75%) Windows
Processes & Methodologies
1 80 (100.00%) Analytics
2 36 (45.00%) Digital Analytics
3 30 (37.50%) Web Analytics
4 26 (32.50%) SEO
5 24 (30.00%) E-Commerce
6 23 (28.75%) Digital Marketing
7 18 (22.50%) Pay per click
8 17 (21.25%) Business Intelligence
8 17 (21.25%) Visualisation
9 15 (18.75%) Tag Management
10 14 (17.50%) Statistics
11 12 (15.00%) Conversion Rate Optimisation
12 11 (13.75%) A/B Testing
12 11 (13.75%) CRM
13 9 (11.25%) Data Visualisation
13 9 (11.25%) Decision-Making
14 8 (10.00%) B2C
14 8 (10.00%) Coaching
14 8 (10.00%) Responsive Web Design
14 8 (10.00%) Web Development
Programming Languages
1 41 (51.25%) SQL
2 40 (50.00%) JavaScript
3 20 (25.00%) Python
4 7 (8.75%) R
5 5 (6.25%) T-SQL
6 3 (3.75%) C#
6 3 (3.75%) TypeScript
6 3 (3.75%) VB.NET
7 1 (1.25%) C
7 1 (1.25%) PHP
7 1 (1.25%) VBA
Qualifications
1 11 (13.75%) Degree
2 7 (8.75%) Analytics IQ
Quality Assurance & Compliance
1 6 (7.50%) GDPR
2 5 (6.25%) Data Quality
Systems Management
1 1 (1.25%) Matomo
Vendors
1 80 (100.00%) Google
2 26 (32.50%) Adobe
3 21 (26.25%) Tealium
4 11 (13.75%) Ensighten
4 11 (13.75%) hybris
4 11 (13.75%) Tableau
5 9 (11.25%) Hotjar
5 9 (11.25%) Optimizely
6 6 (7.50%) SAP
7 5 (6.25%) DoubleClick
7 5 (6.25%) Maxymiser
7 5 (6.25%) Pardot
7 5 (6.25%) Salesforce.com
7 5 (6.25%) Usabilla
8 4 (5.00%) Microsoft
9 3 (3.75%) Sitecore
10 2 (2.50%) Crazy Egg
10 2 (2.50%) MicroStrategy
10 2 (2.50%) Qubit
10 2 (2.50%) Twitter