Period
to 15 November 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 15 November 2018 with a comparison to the same period in the previous 2 years.

Online Marketing
England > West Midlands
6 months to
15 Nov 2018
Same period 2017 Same period 2016
Rank 284 318 325
Rank change year-on-year +34 +7 -15
Permanent jobs citing Online Marketing 15 17 18
As % of all permanent IT jobs advertised in the West Midlands 0.18% 0.17% 0.15%
As % of the Processes & Methodologies category 0.19% 0.18% 0.17%
Number of salaries quoted 14 10 5
West Midlands median annual salary £28,750 £37,500 £60,000
Median salary % change year-on-year -23.33% -37.50% +179.07%
10th Percentile £18,500 £25,725 £26,300
90th Percentile £34,625 £38,750 £65,000
England median annual salary £46,000 £39,000 £41,000
% change year-on-year +17.95% -4.88% +17.14%

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 7,714 9,287 10,563
As % of all permanent IT jobs advertised in the West Midlands 90.82% 90.95% 90.67%
Number of salaries quoted 5,865 7,553 8,281
West Midlands median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - -
10th Percentile £26,000 £25,000 £24,750
90th Percentile £70,000 £65,000 £63,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Online Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Online Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Online Marketing in the West Midlands

Online Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in the West Midlands.

Salary trend for Online Marketing in the West Midlands

Online Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Online Marketing in the West Midlands over the 6 months to 15 November 2018.

Salary histogram for Online Marketing in the West Midlands

Online Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the West Midlands region over the 6 months to 15 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +37 6 £32,500 -13.33% 2
Birmingham +8 5 £19,000 -33.33% 1
Wolverhampton - 3 £25,000 -
Online Marketing
England

For the 6 months to 15 November 2018, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Online Marketing.

1 15 (100.00%) Marketing
2 11 (73.33%) Google
2 11 (73.33%) Analytics
3 9 (60.00%) HTML
4 7 (46.67%) JavaScript
4 7 (46.67%) PHP
4 7 (46.67%) Twitter
4 7 (46.67%) Email Marketing
4 7 (46.67%) Digital Marketing
4 7 (46.67%) Marketing Strategy
5 6 (40.00%) jQuery
5 6 (40.00%) WordPress
5 6 (40.00%) E-Commerce
5 6 (40.00%) SEO
6 5 (33.33%) CSS
7 4 (26.67%) Google Analytics
7 4 (26.67%) Degree
7 4 (26.67%) Social Media
7 4 (26.67%) Retail
7 4 (26.67%) Web Development
7 4 (26.67%) Multichannel Retail
8 3 (20.00%) Creative Thinking
8 3 (20.00%) Lead Generation
8 3 (20.00%) Pay per click
8 3 (20.00%) DoubleClick
8 3 (20.00%) LAMP
8 3 (20.00%) Web Design
8 3 (20.00%) Apple
8 3 (20.00%) MailChimp
8 3 (20.00%) Responsive Web Design

Online Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (40.00%) WordPress
Business Applications
1 3 (20.00%) Magento
Cloud Services
1 4 (26.67%) Google Analytics
2 3 (20.00%) AdWords
2 3 (20.00%) Google Tag Manager
2 3 (20.00%) MailChimp
3 2 (13.33%) Asana
3 2 (13.33%) G Suite
Database & Business Intelligence
1 2 (13.33%) MySQL
Development Applications
1 1 (6.67%) JIRA
General
1 15 (100.00%) Marketing
2 4 (26.67%) Retail
3 1 (6.67%) Finance
Job Titles
1 6 (40.00%) Developer
1 6 (40.00%) PHP Developer
2 5 (33.33%) Marketing Executive
3 4 (26.67%) PHP WordPress Developer
3 4 (26.67%) WordPress Developer
4 3 (20.00%) Digital Executive
4 3 (20.00%) Digital Marketing Executive
4 3 (20.00%) PHP Web Developer
4 3 (20.00%) Web Developer
5 2 (13.33%) Marketing Manager
5 2 (13.33%) Online Marketing Executive
5 2 (13.33%) Online Marketing Manager
6 1 (6.67%) Development Manager
6 1 (6.67%) E-Commerce Architect
6 1 (6.67%) E-Commerce Manager
6 1 (6.67%) E-Commerce Solution Architect
6 1 (6.67%) Full Stack Developer
6 1 (6.67%) Solutions Architect
6 1 (6.67%) Technical Development Manager
6 1 (6.67%) Technical Manager
Libraries, Frameworks & Software Standards
1 9 (60.00%) HTML
2 6 (40.00%) jQuery
3 5 (33.33%) CSS
4 3 (20.00%) LAMP
Miscellaneous
1 4 (26.67%) Social Media
2 3 (20.00%) iPhone
3 1 (6.67%) Analytical Skills
Processes & Methodologies
1 11 (73.33%) Analytics
2 7 (46.67%) Digital Marketing
2 7 (46.67%) Email Marketing
2 7 (46.67%) Marketing Strategy
3 6 (40.00%) E-Commerce
3 6 (40.00%) SEO
4 4 (26.67%) Multichannel Retail
4 4 (26.67%) Web Development
5 3 (20.00%) Content Writing
5 3 (20.00%) Creative Thinking
5 3 (20.00%) Lead Generation
5 3 (20.00%) Pay per click
5 3 (20.00%) Responsive Web Design
5 3 (20.00%) Web Design
6 2 (13.33%) Agile Software Development
7 1 (6.67%) Business Development
7 1 (6.67%) Creative Problem-Solving
7 1 (6.67%) Logistics
7 1 (6.67%) OO
7 1 (6.67%) Web Analytics
Programming Languages
1 7 (46.67%) JavaScript
1 7 (46.67%) PHP
Qualifications
1 4 (26.67%) Degree
Quality Assurance & Compliance
1 1 (6.67%) QA
Systems Management
1 2 (13.33%) cPanel
Vendors
1 11 (73.33%) Google
2 7 (46.67%) Twitter
3 3 (20.00%) Apple
3 3 (20.00%) DoubleClick
3 3 (20.00%) Facebook
4 1 (6.67%) Salesforce.com