Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Online Marketing
England > West Midlands
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 311 327 303
Rank change year-on-year +16 -24 +22
Permanent jobs citing Online Marketing 17 16 13
As % of all permanent IT jobs advertised in the West Midlands 0.17% 0.14% 0.12%
As % of the Processes & Methodologies category 0.19% 0.16% 0.14%
Number of salaries quoted 10 5 13
West Midlands median annual salary £37,500 £60,000 £21,500
Median salary % change year-on-year -37.50% +179.07% -48.19%
10th Percentile £25,725 £26,300 £17,000
90th Percentile £38,750 £65,000 £40,200
England median annual salary £37,500 £42,000 £35,000
% change year-on-year -10.71% +20.00% -11.39%

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 9007 10237 9539
As % of all permanent IT jobs advertised in the West Midlands 88.84% 89.16% 87.66%
Number of salaries quoted 7281 8000 7868
West Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £25,500 £25,000 £24,750
90th Percentile £65,000 £63,750 £64,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Online Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Online Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Online Marketing in the West Midlands

Online Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in the West Midlands.

Salary trend for Online Marketing in the West Midlands

Online Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Online Marketing in the West Midlands over the 6 months to 23 November 2017.

Salary histogram for Online Marketing in the West Midlands

Online Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the West Midlands region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +7 9 - -
Warwickshire - 3 £37,500 -
Birmingham +31 2 £28,500 +5.56%
Coventry - 2 £31,250 - 1
Worcestershire -1 1 £22,000 -26.67%
Online Marketing
England

For the 6 months to 23 November 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Online Marketing.

1 17 (100.00%) Marketing
2 15 (88.24%) Analytics
3 14 (82.35%) Google
4 13 (76.47%) SEO
5 12 (70.59%) Google Analytics
6 10 (58.82%) E-Commerce
7 9 (52.94%) JavaScript
7 9 (52.94%) PHP
7 9 (52.94%) MySQL
7 9 (52.94%) CSS
7 9 (52.94%) CMS
7 9 (52.94%) WordPress
7 9 (52.94%) Magento
8 8 (47.06%) HTML
8 8 (47.06%) Open Source
8 8 (47.06%) Joomla!
8 8 (47.06%) Adobe Illustrator
8 8 (47.06%) Web Design
8 8 (47.06%) Photoshop
8 8 (47.06%) Sass
8 8 (47.06%) gulp
8 8 (47.06%) Mobile First
8 8 (47.06%) OpenCart
8 8 (47.06%) Cross-Browser Compatibility
8 8 (47.06%) Compass CSS Framework
9 6 (35.29%) Social Media
10 4 (23.53%) Business Intelligence
10 4 (23.53%) A/B Testing
11 3 (17.65%) Social Media Analysis
11 3 (17.65%) Social Listening

Online Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (52.94%) CMS
1 9 (52.94%) WordPress
2 8 (47.06%) Joomla!
3 1 (5.88%) Apache
Applications
1 8 (47.06%) Adobe Illustrator
1 8 (47.06%) Photoshop
2 1 (5.88%) Microsoft Excel
Business Applications
1 9 (52.94%) Magento
2 8 (47.06%) OpenCart
Cloud Services
1 12 (70.59%) Google Analytics
2 1 (5.88%) AdWords
2 1 (5.88%) Amazon AWS
2 1 (5.88%) SaaS
Communications & Networking
1 1 (5.88%) SSH
Database & Business Intelligence
1 9 (52.94%) MySQL
Development Applications
1 8 (47.06%) gulp
2 1 (5.88%) Git (software)
2 1 (5.88%) Mercurial
General
1 17 (100.00%) Marketing
2 2 (11.76%) Advertising
3 1 (5.88%) Games
3 1 (5.88%) Mandarin Language
3 1 (5.88%) Retail
Job Titles
1 9 (52.94%) Developer
2 8 (47.06%) PHP Developer
3 6 (35.29%) Front End Developer (Client-Side Developer)
3 6 (35.29%) HTML CSS Developer
3 6 (35.29%) HTML Developer
4 3 (17.65%) Analyst
4 3 (17.65%) Digital Analyst
4 3 (17.65%) Digital Executive
4 3 (17.65%) Digital Marketing Executive
4 3 (17.65%) Marketing Executive
5 2 (11.76%) Digital Developer
6 1 (5.88%) Applications Developer
6 1 (5.88%) Full Stack Developer
6 1 (5.88%) Graduate
6 1 (5.88%) Graduate Developer
6 1 (5.88%) Graduate Front End Developer (Client-Side Developer)
6 1 (5.88%) Graduate PHP Developer
6 1 (5.88%) Mobile Web Applications Developer
6 1 (5.88%) PHP Web Applications Developer
6 1 (5.88%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 9 (52.94%) CSS
2 8 (47.06%) Compass CSS Framework
2 8 (47.06%) HTML
2 8 (47.06%) Sass
3 1 (5.88%) AngularJS
3 1 (5.88%) CakePHP
3 1 (5.88%) LAMP
3 1 (5.88%) LESS
3 1 (5.88%) REST
3 1 (5.88%) Semantic HTML
3 1 (5.88%) Twitter Bootstrap
3 1 (5.88%) WebSockets
Miscellaneous
1 6 (35.29%) Social Media
2 1 (5.88%) Analytical Skills
2 1 (5.88%) BBC
2 1 (5.88%) Mobile App
2 1 (5.88%) User Experience
Operating Systems
1 1 (5.88%) Android
1 1 (5.88%) Linux
Processes & Methodologies
1 15 (88.24%) Analytics
2 13 (76.47%) SEO
3 10 (58.82%) E-Commerce
4 8 (47.06%) Cross-Browser Compatibility
4 8 (47.06%) Mobile First
4 8 (47.06%) Open Source
4 8 (47.06%) Web Design
5 4 (23.53%) A/B Testing
5 4 (23.53%) Business Intelligence
6 3 (17.65%) Business Forecasting
6 3 (17.65%) Digital Marketing
6 3 (17.65%) Personalization
6 3 (17.65%) Social Listening
6 3 (17.65%) Social Media Analysis
7 2 (11.76%) Pay per click
7 2 (11.76%) Web Development
8 1 (5.88%) Business Development
8 1 (5.88%) Competitor Analysis
8 1 (5.88%) Software Engineering
8 1 (5.88%) Web Analytics
Programming Languages
1 9 (52.94%) JavaScript
1 9 (52.94%) PHP
Qualifications
1 1 (5.88%) Degree
System Software
1 1 (5.88%) Docker
Vendors
1 14 (82.35%) Google
2 3 (17.65%) Sitecore
3 1 (5.88%) Facebook
3 1 (5.88%) HubSpot