Period
to 20 May 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 20 May 2018 with a comparison to the same period in the previous 2 years.

Online Marketing
England > West Midlands
6 months to
20 May 2018
Same period 2017 Same period 2016
Rank 287 299 347
Rank change year-on-year +12 +48 -50
Permanent jobs citing Online Marketing 15 16 3
As % of all permanent IT jobs advertised in the West Midlands 0.16% 0.16% 0.025%
As % of the Processes & Methodologies category 0.18% 0.18% 0.028%
Number of salaries quoted 15 6 0
West Midlands median annual salary £25,000 £36,250 -
Median salary % change year-on-year -31.03% - -
England median annual salary £35,000 £35,000 £40,000
% change year-on-year - -12.50% +14.29%

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8,405 8,810 10,724
As % of all permanent IT jobs advertised in the West Midlands 89.67% 90.54% 89.62%
Number of salaries quoted 6,449 7,171 8,593
West Midlands median annual salary £42,500 £40,500 £42,500
Median salary % change year-on-year +4.94% -4.71% +6.25%
10th Percentile £26,250 £25,750 £25,000
90th Percentile £67,500 £62,500 £65,000
England median annual salary £50,000 £50,000 £48,000
% change year-on-year - +4.17% +1.05%

Online Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Online Marketing as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Online Marketing in the West Midlands

Online Marketing
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in the West Midlands.

Salary trend for Online Marketing in the West Midlands

Online Marketing
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Online Marketing in the West Midlands over the 6 months to 20 May 2018.

Salary histogram for Online Marketing in the West Midlands

Online Marketing
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the West Midlands region over the 6 months to 20 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wolverhampton - 10 £25,000 -
Birmingham - 3 £30,000 - 1
Coventry -13 2 £37,000 -29.52%
Online Marketing
England

For the 6 months to 20 May 2018, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Online Marketing.

1 15 (100.00%) Marketing
2 14 (93.33%) Google
3 13 (86.67%) SEO
3 13 (86.67%) Digital Marketing
4 12 (80.00%) Twitter
4 12 (80.00%) Analytics
5 11 (73.33%) Email Marketing
5 11 (73.33%) Marketing Strategy
5 11 (73.33%) Pay per click
6 10 (66.67%) HTML
6 10 (66.67%) Facebook
6 10 (66.67%) AdWords
6 10 (66.67%) Content Writing
6 10 (66.67%) Lead Generation
6 10 (66.67%) MailChimp
6 10 (66.67%) DoubleClick
6 10 (66.67%) Creative Thinking
7 2 (13.33%) BrowserStack
7 2 (13.33%) REST
7 2 (13.33%) WebSockets
7 2 (13.33%) Web Development
7 2 (13.33%) CakePHP
7 2 (13.33%) Twitter Bootstrap
7 2 (13.33%) Mobile App
7 2 (13.33%) LESS
7 2 (13.33%) AngularJS
7 2 (13.33%) Semantic HTML
7 2 (13.33%) Docker
7 2 (13.33%) User Experience
7 2 (13.33%) Mobile Development

Online Marketing
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (13.33%) Apache
1 2 (13.33%) WordPress
Business Applications
1 2 (13.33%) Magento
Cloud Services
1 10 (66.67%) AdWords
1 10 (66.67%) MailChimp
2 2 (13.33%) Amazon AWS
2 2 (13.33%) BrowserStack
2 2 (13.33%) SaaS
Communications & Networking
1 2 (13.33%) SSH
Database & Business Intelligence
1 2 (13.33%) MySQL
Development Applications
1 2 (13.33%) Git (software)
1 2 (13.33%) Mercurial
General
1 15 (100.00%) Marketing
2 1 (6.67%) Finance
Job Titles
1 10 (66.67%) Digital Executive
1 10 (66.67%) Digital Marketing Executive
1 10 (66.67%) Marketing Executive
2 2 (13.33%) Account Manager
2 2 (13.33%) Applications Developer
2 2 (13.33%) Developer
2 2 (13.33%) Digital Account Manager
2 2 (13.33%) Full Stack Developer
2 2 (13.33%) Mobile Applications Developer
2 2 (13.33%) Mobile Web Applications Developer
2 2 (13.33%) PHP Developer
2 2 (13.33%) PHP Web Applications Developer
2 2 (13.33%) Senior Applications Developer
2 2 (13.33%) Senior Developer
2 2 (13.33%) Senior Full Stack Developer
2 2 (13.33%) Senior Mobile Applications Developer
2 2 (13.33%) Senior Mobile Developer
2 2 (13.33%) Senior PHP Developer
2 2 (13.33%) Senior Web Applications Developer
2 2 (13.33%) Web Applications Developer
Libraries, Frameworks & Software Standards
1 10 (66.67%) HTML
2 2 (13.33%) AngularJS
2 2 (13.33%) CakePHP
2 2 (13.33%) CSS
2 2 (13.33%) LAMP
2 2 (13.33%) LESS
2 2 (13.33%) REST
2 2 (13.33%) Semantic HTML
2 2 (13.33%) Twitter Bootstrap
2 2 (13.33%) WebSockets
Miscellaneous
1 2 (13.33%) Mobile App
1 2 (13.33%) User Experience
2 1 (6.67%) Social Media
Operating Systems
1 2 (13.33%) Android
1 2 (13.33%) Linux
Processes & Methodologies
1 13 (86.67%) Digital Marketing
1 13 (86.67%) SEO
2 12 (80.00%) Analytics
3 11 (73.33%) Email Marketing
3 11 (73.33%) Marketing Strategy
3 11 (73.33%) Pay per click
4 10 (66.67%) Content Writing
4 10 (66.67%) Creative Thinking
4 10 (66.67%) Lead Generation
5 2 (13.33%) Agile Software Development
5 2 (13.33%) Mobile Development
5 2 (13.33%) MVC
5 2 (13.33%) Software Engineering
5 2 (13.33%) Web Development
6 1 (6.67%) Business Development
6 1 (6.67%) Content Marketing
6 1 (6.67%) Content Marketing Strategy
6 1 (6.67%) E-Commerce
6 1 (6.67%) Strategic Thinking
Programming Languages
1 2 (13.33%) JavaScript
1 2 (13.33%) PHP
System Software
1 2 (13.33%) Docker
Vendors
1 14 (93.33%) Google
2 12 (80.00%) Twitter
3 10 (66.67%) DoubleClick
3 10 (66.67%) Facebook