The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
B2C (Business-to-Consumer)
England / West Midlands
Rank 203 201 203
Rank change year-on-year -2 +2  
Permanent jobs citing B2C 7 36 14
As % of all permanent IT jobs advertised in the West Midlands 0.15% 0.59% 0.28%
As % of the Processes & Methodologies category 0.17% 0.67% 0.33%
Number of salaries quoted 7 31 13
Median salary £45,000 £60,000 £50,000
Median salary % change year-on-year -25.00% +20.00%  
90% offered a salary of more than £22,500 £52,500 £43,000
10% offered a salary of more than £59,000 £78,500 £65,000
UK excluding London median salary £45,250 £52,500 £47,500
% change year-on-year -13.80% +10.52%  

B2C is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Process & Methodology Skills
West Midlands
Permanent job vacancies with a requirement for process and methodology skills 4242 5411 4223
As % of all permanent IT job vacancies advertised in the West Midlands 89.95% 88.30% 83.87%
Number of salaries quoted 3435 4357 3519
Median salary £42,500 £42,500 £42,500
90% offered a salary of more than £28,500 £28,341 £27,500
10% offered a salary of more than £61,500 £62,500 £62,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

B2C
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing B2C as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for B2C in the West Midlands

B2C
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C in the West Midlands.

Salary trend for B2C in the West Midlands

B2C
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing B2C in the West Midlands over the 3 months to 24 March 2017.

Salary histogram for B2C in the West Midlands

B2C
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the West Midlands region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +15 3 £22,500 -30.76% 3
Worcestershire - 3 £45,000 -
Staffordshire - 1 £65,000 -
B2C
England

B2C
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 March 2017, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for B2C.

1 17 (68.00%) B2B
2 14 (56.00%) Marketing
3 11 (44.00%) E-Commerce
4 7 (28.00%) MS Visio
4 7 (28.00%) MS Office
4 7 (28.00%) Balsamiq Mockups
4 7 (28.00%) Axure RP
4 7 (28.00%) Trello
5 6 (24.00%) Analytics
5 6 (24.00%) SaaS
5 6 (24.00%) Agile Software Development
6 5 (20.00%) HTML
6 5 (20.00%) JavaScript
6 5 (20.00%) PHP
6 5 (20.00%) CSS
6 5 (20.00%) QA
6 5 (20.00%) jQuery
6 5 (20.00%) Analytical Skills
7 4 (16.00%) Product Marketing
7 4 (16.00%) WordPress
7 4 (16.00%) Scrum
7 4 (16.00%) Web Development
8 3 (12.00%) SEO
8 3 (12.00%) Finance
8 3 (12.00%) Stakeholder Management
8 3 (12.00%) MS Excel
8 3 (12.00%) Digital Marketing
8 3 (12.00%) Magento
8 3 (12.00%) Retail
8 3 (12.00%) Social Media

B2C
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (16.00%) WordPress
2 2 (8.00%) IIS
2 2 (8.00%) SAS
3 1 (4.00%) CMS
3 1 (4.00%) WebSphere
Applications
1 7 (28.00%) MS Office
1 7 (28.00%) MS Visio
2 3 (12.00%) MS Excel
Business Applications
1 3 (12.00%) Magento
2 2 (8.00%) Shopify
Cloud Services
1 7 (28.00%) Trello
2 6 (24.00%) SaaS
3 2 (8.00%) AdWords
4 1 (4.00%) Amazon AWS
4 1 (4.00%) Cloud Computing
4 1 (4.00%) Heroku
Database & Business Intelligence
1 2 (8.00%) MySQL
2 1 (4.00%) MongoDB
2 1 (4.00%) PostgreSQL
2 1 (4.00%) Redis
Development Applications
1 7 (28.00%) Axure RP
1 7 (28.00%) Balsamiq Mockups
2 1 (4.00%) Cucumber
2 1 (4.00%) Git (software)
General
1 14 (56.00%) Marketing
2 3 (12.00%) Finance
2 3 (12.00%) Retail
3 2 (8.00%) Advertising
3 2 (8.00%) Games
4 1 (4.00%) Banking
4 1 (4.00%) Italian Language
4 1 (4.00%) Publishing
4 1 (4.00%) Telecoms
Job Titles
1 5 (20.00%) Developer
1 5 (20.00%) Product Manager
1 5 (20.00%) Product Owner
2 4 (16.00%) E-Commerce Manager
2 4 (16.00%) Senior Manager
3 3 (12.00%) Digital Product Manager
3 3 (12.00%) Senior Product Owner
4 2 (8.00%) Analytics Manager
4 2 (8.00%) Digital Executive
4 2 (8.00%) Digital Marketing Executive
4 2 (8.00%) Digital Product Owner
4 2 (8.00%) Front End Developer (Client-Side Developer)
4 2 (8.00%) HTML CSS Developer
4 2 (8.00%) HTML Developer
4 2 (8.00%) JavaScript Developer
4 2 (8.00%) Marketing Executive
4 2 (8.00%) PHP Developer
4 2 (8.00%) Pricing Manager
4 2 (8.00%) Senior Analytics Manager
4 2 (8.00%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 5 (20.00%) CSS
1 5 (20.00%) HTML
1 5 (20.00%) jQuery
2 2 (8.00%) .NET
2 2 (8.00%) .NET Framework
2 2 (8.00%) AngularJS
2 2 (8.00%) ASP.NET
2 2 (8.00%) HTML5
2 2 (8.00%) RESTful
2 2 (8.00%) Twitter Bootstrap
2 2 (8.00%) Web Services
2 2 (8.00%) WSDL
2 2 (8.00%) XHTML
3 1 (4.00%) Express
3 1 (4.00%) LAMP
3 1 (4.00%) Node.js
Miscellaneous
1 5 (20.00%) Analytical Skills
2 3 (12.00%) Social Media
2 3 (12.00%) User Experience
3 2 (8.00%) Virtual Team
4 1 (4.00%) Data Structures
4 1 (4.00%) Digital Media
Operating Systems
1 1 (4.00%) Linux
1 1 (4.00%) Ubuntu
Processes & Methodologies
1 17 (68.00%) B2B
2 11 (44.00%) E-Commerce
3 6 (24.00%) Agile Software Development
3 6 (24.00%) Analytics
4 4 (16.00%) Product Marketing
4 4 (16.00%) Scrum
4 4 (16.00%) Web Development
5 3 (12.00%) Digital Marketing
5 3 (12.00%) SEO
5 3 (12.00%) Stakeholder Management
5 3 (12.00%) User Stories
6 2 (8.00%) Customer Insight
6 2 (8.00%) Front End Development
6 2 (8.00%) MVC
6 2 (8.00%) Product Management
6 2 (8.00%) Programme Management
6 2 (8.00%) Regression Analysis
6 2 (8.00%) Social Media Monitoring
6 2 (8.00%) Software Delivery
6 2 (8.00%) Stakeholder Engagement
Programming Languages
1 5 (20.00%) JavaScript
1 5 (20.00%) PHP
2 2 (8.00%) C#
2 2 (8.00%) Java
2 2 (8.00%) VBA
Qualifications
1 2 (8.00%) Degree
Quality Assurance & Compliance
1 5 (20.00%) QA
Systems Management
1 1 (4.00%) Opscode Chef
1 1 (4.00%) Puppet
1 1 (4.00%) Systems Management Server (SMS)
Vendors
1 2 (8.00%) Crimson Hexagon
1 2 (8.00%) Facebook
1 2 (8.00%) Google
1 2 (8.00%) Twitter
2 1 (4.00%) hybris
2 1 (4.00%) IBM
Halesowen, West Midlands (County)
In touch games
Salary: £20000 - £30000 per annum + benefits (inc flexi hrs)
Posted: 4 hours ago
Birmingham, West Midlands (County)
CGI
Salary: £70000 - £90000 per annum + benefits
Posted: 2 days ago
Birmingham
Connect Distribution
Posted: 3 days ago
Warwick
Computer Futures
Salary: £40000 - £60000 per annum + competitive
Posted: 10 days ago
Birmingham, West Midlands (County)
Pixel Hires
Salary: From £100,000 to £125,000 per annum + bonus + benefits!
Posted: 23 days ago