The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

B2C (Business-to-Consumer)
England / West Midlands
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 218 228 209
Rank change year-on-year +10 -19  
Permanent jobs citing B2C 9 10 20
As % of all permanent IT jobs advertised in the West Midlands 0.18% 0.16% 0.35%
As % of the Processes & Methodologies category 0.20% 0.18% 0.40%
Number of salaries quoted 7 8 20
Median salary £57,500 £56,250 £40,000
Median salary % change year-on-year +2.22% +40.62%  
90% offered a salary of more than £54,500 £31,000 £27,500
10% offered a salary of more than £73,000 £62,500 £67,500
UK excluding London median salary £50,000 £45,000 £45,000
% change year-on-year +11.11% -  

B2C is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Process & Methodology Skills
West Midlands
Permanent job vacancies with a requirement for process and methodology skills 4501 5484 5003
As % of all permanent IT job vacancies advertised in the West Midlands 88.22% 88.62% 87.28%
Number of salaries quoted 3740 4255 4137
Median salary £42,500 £42,500 £42,500
90% offered a salary of more than £29,000 £26,500 £27,500
10% offered a salary of more than £61,250 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

B2C
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing B2C as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for B2C in the West Midlands

B2C
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C in the West Midlands.

Salary trend for B2C in the West Midlands

B2C
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing B2C in the West Midlands over the 3 months to 24 June 2017.

Salary histogram for B2C in the West Midlands

B2C
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the West Midlands region over the 3 months to 24 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +9 6 £57,500 +76.92%
Staffordshire - 2 £57,500 - 1
Halesowen - 1 - - 2
B2C
England

For the 6 months to 24 June 2017, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for B2C.

1 11 (68.75%) B2B
1 11 (68.75%) Marketing
2 9 (56.25%) E-Commerce
3 7 (43.75%) Retail
4 6 (37.50%) Programme Management
4 6 (37.50%) WebSphere
4 6 (37.50%) hybris
4 6 (37.50%) IBM
4 6 (37.50%) Telecoms
4 6 (37.50%) Finance
4 6 (37.50%) Banking
5 4 (25.00%) PHP
6 2 (12.50%) Google
6 2 (12.50%) Web Development
6 2 (12.50%) Digital Marketing
6 2 (12.50%) Product Marketing
6 2 (12.50%) WordPress
6 2 (12.50%) Balsamiq Mockups
6 2 (12.50%) Axure RP
6 2 (12.50%) jQuery
6 2 (12.50%) SaaS
6 2 (12.50%) Social Media
6 2 (12.50%) Facebook
6 2 (12.50%) Twitter
6 2 (12.50%) Business Transformation
6 2 (12.50%) HTML
6 2 (12.50%) Java
6 2 (12.50%) JavaScript
6 2 (12.50%) Microsoft Office
6 2 (12.50%) CSS

B2C
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (37.50%) WebSphere
2 2 (12.50%) WordPress
3 1 (6.25%) CMS
Applications
1 2 (12.50%) Microsoft Office
1 2 (12.50%) MS Visio
Business Applications
1 1 (6.25%) Shopify
Cloud Services
1 2 (12.50%) AdWords
1 2 (12.50%) SaaS
1 2 (12.50%) Trello
2 1 (6.25%) Amazon AWS
2 1 (6.25%) Cloud Computing
2 1 (6.25%) Heroku
Communications & Networking
1 1 (6.25%) Internet
Database & Business Intelligence
1 1 (6.25%) MongoDB
1 1 (6.25%) MySQL
1 1 (6.25%) PostgreSQL
1 1 (6.25%) Redis
Development Applications
1 2 (12.50%) Axure RP
1 2 (12.50%) Balsamiq Mockups
2 1 (6.25%) Git (software)
2 1 (6.25%) gulp
General
1 11 (68.75%) Marketing
2 7 (43.75%) Retail
3 6 (37.50%) Banking
3 6 (37.50%) Finance
3 6 (37.50%) Telecoms
4 2 (12.50%) Advertising
4 2 (12.50%) Games
5 1 (6.25%) Manufacturing
Job Titles
1 6 (37.50%) Account Manager
1 6 (37.50%) Sales Manager
2 3 (18.75%) Chief Technology Officer
3 2 (12.50%) Developer
3 2 (12.50%) Digital Executive
3 2 (12.50%) Digital Marketing Executive
3 2 (12.50%) E-Commerce Account Manager
3 2 (12.50%) E-Commerce Manager
3 2 (12.50%) Marketing Executive
3 2 (12.50%) PHP Developer
3 2 (12.50%) Product Manager
3 2 (12.50%) Product Owner
3 2 (12.50%) Senior Manager
3 2 (12.50%) Senior Product Manager
3 2 (12.50%) Senior Product Owner
4 1 (6.25%) Development Officer
4 1 (6.25%) Front End Developer (Client-Side Developer)
4 1 (6.25%) Head of Development
4 1 (6.25%) HTML CSS Developer
4 1 (6.25%) WordPress Developer
Libraries, Frameworks & Software Standards
1 2 (12.50%) CSS
1 2 (12.50%) HTML
1 2 (12.50%) jQuery
2 1 (6.25%) Express
2 1 (6.25%) Laravel
2 1 (6.25%) Node.js
2 1 (6.25%) PhoneGap
2 1 (6.25%) Sass
2 1 (6.25%) Twitter Bootstrap
Miscellaneous
1 2 (12.50%) Social Media
2 1 (6.25%) BBC
2 1 (6.25%) Mobile Games
2 1 (6.25%) Online Gambling
2 1 (6.25%) User Experience
Operating Systems
1 1 (6.25%) Linux
Processes & Methodologies
1 11 (68.75%) B2B
2 9 (56.25%) E-Commerce
3 6 (37.50%) Programme Management
4 2 (12.50%) Analytics
4 2 (12.50%) Business Transformation
4 2 (12.50%) Digital Marketing
4 2 (12.50%) Product Marketing
4 2 (12.50%) SEO
4 2 (12.50%) Social Media Analytics
4 2 (12.50%) Social Media Monitoring
4 2 (12.50%) Web Development
5 1 (6.25%) API Integration
5 1 (6.25%) Continuous Improvement
5 1 (6.25%) Cybersecurity
5 1 (6.25%) Front End Development
5 1 (6.25%) Game Development
5 1 (6.25%) MVC
5 1 (6.25%) OO
5 1 (6.25%) Service Design
5 1 (6.25%) Stakeholder Management
Programming Languages
1 4 (25.00%) PHP
2 2 (12.50%) Java
2 2 (12.50%) JavaScript
3 1 (6.25%) PHP 5
Vendors
1 6 (37.50%) hybris
1 6 (37.50%) IBM
2 2 (12.50%) Crimson Hexagon
2 2 (12.50%) Facebook
2 2 (12.50%) Google
2 2 (12.50%) Twitter
Warwick
Computer Futures
Salary: £40000 - £60000 per annum + competitive
Posted: Yesterday
Tamworth, Staffordshire
Senitor Associates
Salary: £35000 - £45000 per annum + pension, health, rewards etc
Posted: 3 days ago
Halesowen, West Midlands (County)
In touch games
Salary: + bonus + benefits
Posted: 2 days ago
Warwickshire
EasyWebRecruitment.com
Salary: Competitive
Posted: 4 days ago
Coventry, West Midlands (County)
Uniting Ambition
Salary: £45k - 55k per year + car
Posted: 4 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £26000 - £31000 Per Annum + benefits (inc flexible working hrs)
Posted: 5 days ago