Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

B2C (Business-to-Consumer)
England > West Midlands
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 292 301 308
Rank change year-on-year +9 +7 -1
Permanent jobs citing B2C 37 36 22
As % of all permanent IT jobs advertised in the West Midlands 0.37% 0.32% 0.20%
As % of the Processes & Methodologies category 0.41% 0.36% 0.23%
Number of salaries quoted 28 32 21
West Midlands median annual salary £28,000 £62,500 £45,000
Median salary % change year-on-year -55.20% +38.89% -14.29%
10th Percentile £23,500 £31,275 £26,250
90th Percentile £61,250 £70,000 £71,250
England median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% -

B2C is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 8975 10081 9567
As % of all permanent IT jobs advertised in the West Midlands 88.89% 89.13% 87.63%
Number of salaries quoted 7261 7878 7887
West Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £25,500 £25,000 £24,750
90th Percentile £65,000 £63,750 £63,750
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

B2C
Job Vacancy Trend in the West Midlands

Job postings citing B2C as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for B2C in the West Midlands

B2C
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C in the West Midlands.

Salary trend for B2C in the West Midlands

B2C
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing B2C in the West Midlands over the 6 months to 20 November 2017.

Salary histogram for B2C in the West Midlands

B2C
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the West Midlands region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Halesowen - 16 £26,000 - 3
Birmingham +18 12 £27,500 -31.25% 2
Staffordshire +9 4 £52,500 +5.00% 1
Worcestershire -5 2 £45,000 +32.35%
Coventry -6 1 £57,500 -8.00%
Warwickshire - 1 £47,500 -
B2C
England

For the 6 months to 20 November 2017, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for B2C.

1 22 (59.46%) Marketing
2 17 (45.95%) BBC
2 17 (45.95%) Games
3 15 (40.54%) Retail
4 13 (35.14%) Agile Software Development
4 13 (35.14%) Business Intelligence
5 12 (32.43%) B2B
6 10 (27.03%) Digital Marketing
7 9 (24.32%) Continuous Improvement
7 9 (24.32%) Business Transformation
7 9 (24.32%) Analytical Skills
7 9 (24.32%) E-Commerce
7 9 (24.32%) HTML
7 9 (24.32%) CSS
8 8 (21.62%) CRM
8 8 (21.62%) JavaScript
8 8 (21.62%) SMS
8 8 (21.62%) Mobile Games
8 8 (21.62%) Cybersecurity
8 8 (21.62%) Game Development
8 8 (21.62%) Online Gambling
8 8 (21.62%) Cloud Computing
8 8 (21.62%) Mandarin Language
8 8 (21.62%) A/B Testing
8 8 (21.62%) Customer-Centricity
9 7 (18.92%) Direct Marketing
9 7 (18.92%) Performance Monitoring
9 7 (18.92%) Finance
10 5 (13.51%) Scrum
11 4 (10.81%) PostgreSQL

B2C
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (10.81%) WebSphere
2 3 (8.11%) WordPress
3 1 (2.70%) CMS
Applications
1 1 (2.70%) Microsoft Project
Business Applications
1 1 (2.70%) Magento
1 1 (2.70%) Payment Gateway
Cloud Services
1 8 (21.62%) Cloud Computing
2 1 (2.70%) Google Analytics
2 1 (2.70%) Google Tag Manager
Communications & Networking
1 8 (21.62%) SMS
2 1 (2.70%) Internet
Database & Business Intelligence
1 4 (10.81%) Data Warehouse
1 4 (10.81%) PostgreSQL
1 4 (10.81%) Relational Database
1 4 (10.81%) Spotfire
2 1 (2.70%) MySQL
Development Applications
1 1 (2.70%) Git (software)
1 1 (2.70%) gulp
1 1 (2.70%) JIRA
1 1 (2.70%) Selenium
1 1 (2.70%) Team Foundation Server
General
1 22 (59.46%) Marketing
2 17 (45.95%) Games
3 15 (40.54%) Retail
4 8 (21.62%) Mandarin Language
5 7 (18.92%) Finance
6 3 (8.11%) Banking
6 3 (8.11%) Telecoms
7 1 (2.70%) Advertising
Job Titles
1 10 (27.03%) Chief Technology Officer
2 9 (24.32%) Developer
3 8 (21.62%) CRM Executive
4 4 (10.81%) Business Intelligence Developer
4 4 (10.81%) Graduate
4 4 (10.81%) Junior
5 3 (8.11%) Account Manager
5 3 (8.11%) Analyst
5 3 (8.11%) Graduate Business Intelligence Developer
5 3 (8.11%) Graduate Developer
5 3 (8.11%) Junior Business Intelligence Developer
5 3 (8.11%) Junior Developer
5 3 (8.11%) Sales Manager
6 2 (5.41%) Business Analyst
6 2 (5.41%) Digital Developer
6 2 (5.41%) E-Commerce Analyst
6 2 (5.41%) Marketing Executive
6 2 (5.41%) PHP Developer
7 1 (2.70%) Senior .NET Developer
7 1 (2.70%) Senior C# Developer
Libraries, Frameworks & Software Standards
1 9 (24.32%) CSS
1 9 (24.32%) HTML
2 2 (5.41%) jQuery
3 1 (2.70%) .NET
3 1 (2.70%) .NET Core
3 1 (2.70%) ASP.NET
3 1 (2.70%) ASP.NET MVC
3 1 (2.70%) ASP.NET Web API
3 1 (2.70%) Laravel
3 1 (2.70%) PhoneGap
3 1 (2.70%) Sass
3 1 (2.70%) Twitter Bootstrap
Miscellaneous
1 17 (45.95%) BBC
2 9 (24.32%) Analytical Skills
3 8 (21.62%) Mobile Games
3 8 (21.62%) Online Gambling
4 4 (10.81%) Computer Science
4 4 (10.81%) Social Media
5 1 (2.70%) User Experience
Operating Systems
1 1 (2.70%) Linux
Processes & Methodologies
1 13 (35.14%) Agile Software Development
1 13 (35.14%) Business Intelligence
2 12 (32.43%) B2B
3 10 (27.03%) Digital Marketing
4 9 (24.32%) Business Transformation
4 9 (24.32%) Continuous Improvement
4 9 (24.32%) E-Commerce
5 8 (21.62%) A/B Testing
5 8 (21.62%) CRM
5 8 (21.62%) Customer-Centricity
5 8 (21.62%) Cybersecurity
5 8 (21.62%) Game Development
6 7 (18.92%) Direct Marketing
6 7 (18.92%) Performance Monitoring
7 5 (13.51%) Scrum
8 4 (10.81%) Visualisation
9 3 (8.11%) MVC
9 3 (8.11%) Programme Management
9 3 (8.11%) Web Development
10 2 (5.41%) Stakeholder Management
Programming Languages
1 8 (21.62%) JavaScript
2 4 (10.81%) PHP
2 4 (10.81%) Python
2 4 (10.81%) SQL
3 2 (5.41%) C#
4 1 (2.70%) PHP 5
Qualifications
1 2 (5.41%) Degree
2 1 (2.70%) APMP
2 1 (2.70%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 1 (2.70%) PMO
1 1 (2.70%) QA
Vendors
1 4 (10.81%) Greenplum
1 4 (10.81%) hybris
1 4 (10.81%) IBM
1 4 (10.81%) TIBCO
2 1 (2.70%) ATG
2 1 (2.70%) Demandware
2 1 (2.70%) Facebook
2 1 (2.70%) Google
2 1 (2.70%) Optimizely
2 1 (2.70%) Oracle
2 1 (2.70%) Salesforce.com