B2C (Business-to-Consumer)
England > West Midlands
The table below provides summary statistics for permanent job vacancies advertised in the West Midlands requiring B2C skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2C over the 6 months leading up to 8 June 2025, comparing them to the same period in the previous two years.
| 6 months to 8 Jun 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 190 | 214 | 224 |
| Rank change year-on-year | +24 | +10 | +37 |
| Permanent jobs citing B2C | 9 | 45 | 31 |
| As % of all permanent jobs advertised in the West Midlands | 0.21% | 0.54% | 0.54% |
| As % of the Processes & Methodologies category | 0.24% | 0.68% | 0.55% |
| Number of salaries quoted | 8 | 38 | 29 |
| 10th Percentile | £30,800 | £43,750 | - |
| 25th Percentile | £39,688 | £52,500 | - |
| Median annual salary (50th Percentile) | £45,000 | £61,000 | £50,000 |
| Median % change year-on-year | -26.23% | +22.00% | - |
| 75th Percentile | £115,000 | £90,625 | £60,000 |
| 90th Percentile | £119,500 | £91,250 | £72,250 |
| England median annual salary | £62,500 | £73,000 | £67,500 |
| % change year-on-year | -14.38% | +8.15% | +3.85% |
All Process and Methodology Skills
West Midlands
B2C falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.
| Permanent vacancies with a requirement for process or methodology skills | 3,825 | 6,631 | 5,592 |
| As % of all permanent jobs advertised in the West Midlands | 91.03% | 80.26% | 96.75% |
| Number of salaries quoted | 1,612 | 4,753 | 3,133 |
| 10th Percentile | £28,822 | £26,750 | £30,625 |
| 25th Percentile | £36,250 | £35,920 | £40,000 |
| Median annual salary (50th Percentile) | £52,500 | £50,000 | £52,500 |
| Median % change year-on-year | +5.00% | -4.76% | +5.00% |
| 75th Percentile | £67,500 | £65,000 | £67,500 |
| 90th Percentile | £79,875 | £77,500 | £78,750 |
| England median annual salary | £57,500 | £55,000 | £62,500 |
| % change year-on-year | +4.55% | -12.00% | +4.17% |
B2C
Job Vacancy Trend in the West Midlands
Job postings citing B2C as a proportion of all IT jobs advertised in the West Midlands.
B2C
Salary Trend in the West Midlands
3-month moving average salary quoted in jobs citing B2C in the West Midlands.
B2C
Salary Histogram in the West Midlands
Salary distribution for jobs citing B2C in the West Midlands over the 6 months to 8 June 2025.
B2C
Job Locations in the West Midlands
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the West Midlands region over the 6 months to 8 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Willenhall | - | 3 | £45,000 | - | |
| Worcestershire | - | 3 | £110,000 | - | |
| Birmingham | +36 | 1 | £32,500 | -43.48% | 6 |
| Solihull | +3 | 1 | - | - | |
| Shropshire | - | 1 | £31,500 | - | 2 |
| B2C England |
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B2C
Co-occurring Skills and Capabilities in the West Midlands by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: