Conversion Rate Optimisation Contracts

Conversion Rate Optimisation (CRO)
UK

The following table provides summary statistics for contract job vacancies with a requirement for Conversion Rate Optimisation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Conversion Rate Optimisation over the 6 months to 5 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
5 May 2024
Same period 2023 Same period 2022
Rank 585 703 837
Rank change year-on-year +118 +134 -147
Contract jobs citing Conversion Rate Optimisation 15 13 26
As % of all contract jobs advertised in the UK 0.035% 0.022% 0.029%
As % of the Processes & Methodologies category 0.040% 0.024% 0.032%
Number of daily rates quoted 11 11 20
10th Percentile £419 £313 £308
25th Percentile £431 £461 £419
Median daily rate (50th Percentile) £475 £575 £488
Median % change year-on-year -17.39% +17.95% +14.71%
75th Percentile £513 £606 £566
90th Percentile £550 £625 £577
UK excluding London median daily rate £275 £502 £538
% change year-on-year -45.22% -6.60% +38.71%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £26.50
Median hourly rate - - £27.50
75th Percentile - - £28.50
90th Percentile - - -
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Conversion Rate Optimisation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,268 53,074 80,383
As % of all contract IT jobs advertised in the UK 86.35% 89.85% 90.59%
Number of daily rates quoted 24,016 36,805 56,451
10th Percentile £300 £325 £340
25th Percentile £413 £438 £425
Median daily rate (50th Percentile) £525 £550 £530
Median % change year-on-year -4.55% +3.77% +8.72%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +8.57%
Number of hourly rates quoted 2,439 1,749 1,911
10th Percentile £12.75 £11.00 £12.50
25th Percentile £16.00 £16.25 £15.50
Median hourly rate £35.95 £35.80 £25.00
Median % change year-on-year +0.42% +43.20% +2.04%
75th Percentile £60.00 £65.00 £49.25
90th Percentile £72.50 £75.00 £65.00
UK excluding London median hourly rate £37.50 £35.00 £20.00
% change year-on-year +7.14% +75.00% -6.98%

Conversion Rate Optimisation
Job Vacancy Trend

Job postings citing Conversion Rate Optimisation as a proportion of all IT jobs advertised.

Job vacancy trend for Conversion Rate Optimisation in the UK

Conversion Rate Optimisation
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Conversion Rate Optimisation.

Daily rate trend for Conversion Rate Optimisation in the UK

Conversion Rate Optimisation
Daily Rate Histogram

Daily rate distribution for jobs citing Conversion Rate Optimisation over the 6 months to 5 May 2024.

Daily rate histogram for Conversion Rate Optimisation in the UK

Conversion Rate Optimisation
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Conversion Rate Optimisation within the UK over the 6 months to 5 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +124 15 £475 -13.64% 83
London +117 10 £475 -13.64% 42
Work from Home +126 5 £450 -21.74% 31
UK excluding London +55 1 £275 -45.22% 40
South East +22 1 £275 -45.22% 8

Conversion Rate Optimisation
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (26.67%) CMS
Applications
1 2 (13.33%) Microsoft Excel
1 2 (13.33%) Microsoft Office
1 2 (13.33%) Microsoft PowerPoint
Business Applications
1 1 (6.67%) Shopify
Cloud Services
1 6 (40.00%) Google Analytics
2 3 (20.00%) AWS
2 3 (20.00%) GCP
3 1 (6.67%) BigCommerce
3 1 (6.67%) Google Tag Manager
Development Applications
1 6 (40.00%) Visual Website Optimizer
2 4 (26.67%) JIRA
General
1 7 (46.67%) Analytical Skills
2 6 (40.00%) Marketing
3 5 (33.33%) Social Skills
4 4 (26.67%) Retail
5 3 (20.00%) German Language
6 2 (13.33%) Presentation Skills
Job Titles
1 3 (20.00%) Digital Marketing Manager
1 3 (20.00%) Marketing Manager
2 2 (13.33%) QA Engineer
2 2 (13.33%) QA Test Engineer
2 2 (13.33%) Senior
2 2 (13.33%) Senior Data Warehouse Specialist
2 2 (13.33%) Test Engineer
3 1 (6.67%) Analyst
3 1 (6.67%) Content Manager
3 1 (6.67%) Designer
3 1 (6.67%) Lead
3 1 (6.67%) QA Analyst
3 1 (6.67%) QA Test Analyst
3 1 (6.67%) QA Tester
3 1 (6.67%) Test Analyst
3 1 (6.67%) Tester
Libraries, Frameworks & Software Standards
1 6 (40.00%) CSS
1 6 (40.00%) HTML
2 4 (26.67%) AngularJS
3 2 (13.33%) jQuery
3 2 (13.33%) Web Services
4 1 (6.67%) VML
Miscellaneous
1 3 (20.00%) Product Ownership
1 3 (20.00%) Social Media
2 2 (13.33%) Enterprise Software
2 2 (13.33%) Self-Motivation
Processes & Methodologies
1 10 (66.67%) A/B Testing
2 9 (60.00%) Analytics
3 7 (46.67%) Customer Experience
3 7 (46.67%) Roadmaps
4 4 (26.67%) B2B
4 4 (26.67%) CI/CD
4 4 (26.67%) Continuous Improvement
4 4 (26.67%) Demand Generation
4 4 (26.67%) DevOps
4 4 (26.67%) Digital Marketing
4 4 (26.67%) E-Commerce
4 4 (26.67%) Personalization
4 4 (26.67%) Scenario Testing
4 4 (26.67%) Software Engineering
4 4 (26.67%) Software Testing
4 4 (26.67%) Test Automation
4 4 (26.67%) User Experience
5 3 (20.00%) Agile
5 3 (20.00%) Marketing Strategy
5 3 (20.00%) Pay per click
Programming Languages
1 5 (33.33%) JavaScript
2 4 (26.67%) Java
2 4 (26.67%) Perl
2 4 (26.67%) Python
2 4 (26.67%) Ruby
Qualifications
1 2 (13.33%) Degree
Quality Assurance & Compliance
1 6 (40.00%) QA
2 3 (20.00%) Actionable Recommendations
Systems Management
1 4 (26.67%) Opsgenie
Vendors
1 6 (40.00%) Google
2 4 (26.67%) Adobe
2 4 (26.67%) PagerDuty
3 3 (20.00%) Dynatrace
3 3 (20.00%) Microsoft
3 3 (20.00%) Optimizely
3 3 (20.00%) Splunk
4 1 (6.67%) Dell
4 1 (6.67%) Intel
4 1 (6.67%) Salesforce
4 1 (6.67%) SAP
4 1 (6.67%) Sitecore