Demand Generation Contracts

Demand Generation
UK

The following table provides summary statistics for contract job vacancies with a requirement for Demand Generation skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Demand Generation over the 6 months to 26 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
26 Apr 2024
Same period 2023 Same period 2022
Rank 566 695 842
Rank change year-on-year +129 +147 -182
Contract jobs citing Demand Generation 13 5 18
As % of all contract jobs advertised in the UK 0.030% 0.008% 0.020%
As % of the Processes & Methodologies category 0.035% 0.009% 0.022%
Number of daily rates quoted 10 0 5
10th Percentile £186 - £270
25th Percentile £232 - £280
Median daily rate (50th Percentile) £390 - £325
75th Percentile £446 - £588
90th Percentile £451 - -
UK excluding London median daily rate - - -
Number of hourly rates quoted 0 5 0
Median hourly rate - £44.00 -
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Demand Generation is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,600 53,916 80,351
As % of all contract IT jobs advertised in the UK 86.32% 89.91% 90.57%
Number of daily rates quoted 24,240 37,368 56,382
10th Percentile £300 £325 £340
25th Percentile £413 £438 £425
Median daily rate (50th Percentile) £525 £550 £525
Median % change year-on-year -4.55% +4.76% +8.25%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +9.20%
Number of hourly rates quoted 2,433 1,775 1,932
10th Percentile £12.75 £11.00 £12.50
25th Percentile £16.00 £16.25 £15.25
Median hourly rate £35.00 £37.00 £25.00
Median % change year-on-year -5.41% +48.00% -
75th Percentile £59.50 £65.00 £49.25
90th Percentile £72.50 £75.00 £63.75
UK excluding London median hourly rate £36.50 £35.00 £20.00
% change year-on-year +4.29% +75.00% -8.34%

Demand Generation
Job Vacancy Trend

Job postings citing Demand Generation as a proportion of all IT jobs advertised.

Job vacancy trend for Demand Generation in the UK

Demand Generation
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Demand Generation.

Daily rate trend for Demand Generation in the UK

Demand Generation
Daily Rate Histogram

Daily rate distribution for jobs citing Demand Generation over the 6 months to 26 April 2024.

Daily rate histogram for Demand Generation in the UK

Demand Generation
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Demand Generation.

Hourly rate trend for Demand Generation in the UK

Demand Generation
Top 3 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Demand Generation within the UK over the 6 months to 26 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +122 13 £390 - 26
London +116 10 £390 - 10
Work from Home - 4 £325 - 15

Demand Generation
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (15.38%) Microsoft Excel
1 2 (15.38%) Microsoft Office
Cloud Services
1 3 (23.08%) SaaS
2 1 (7.69%) AWS
2 1 (7.69%) Azure
2 1 (7.69%) GCP
Communications & Networking
1 3 (23.08%) SMS
2 1 (7.69%) Software-Defined Networking
General
1 13 (100.00%) Marketing
2 5 (38.46%) Analytical Skills
3 4 (30.77%) Social Skills
4 3 (23.08%) Advertising
4 3 (23.08%) German Language
5 2 (15.38%) Finance
6 1 (7.69%) Financial Institution
6 1 (7.69%) Presentation Skills
6 1 (7.69%) Retail
Job Titles
1 6 (46.15%) Marketing Manager
2 3 (23.08%) Digital Marketing Manager
3 1 (7.69%) Analyst
3 1 (7.69%) Coordinator
3 1 (7.69%) Designer
3 1 (7.69%) Marketing Analyst
3 1 (7.69%) Service Manager
Miscellaneous
1 4 (30.77%) Social Media
2 1 (7.69%) Digital Media
2 1 (7.69%) IoT
2 1 (7.69%) Marketing Technology
Processes & Methodologies
1 7 (53.85%) B2B
2 5 (38.46%) Digital Marketing
2 5 (38.46%) Marketing Automation
3 4 (30.77%) B2B Marketing
3 4 (30.77%) Conversion Rate Optimisation
3 4 (30.77%) Decision-Making
3 4 (30.77%) Lead Generation
3 4 (30.77%) Marketing Strategy
3 4 (30.77%) Pay per click
3 4 (30.77%) Product Marketing
4 2 (15.38%) Business Strategy
4 2 (15.38%) Copywriting
4 2 (15.38%) CRM
4 2 (15.38%) Global Marketing
4 2 (15.38%) Project Delivery
4 2 (15.38%) Project Management
4 2 (15.38%) Sales Enablement
4 2 (15.38%) Value Proposition
5 1 (7.69%) Matrix Organization
5 1 (7.69%) Product Management
Qualifications
1 4 (30.77%) Degree
2 2 (15.38%) Master's Degree
2 2 (15.38%) MBA
3 1 (7.69%) CCNA
3 1 (7.69%) Cisco Certification
Vendors
1 3 (23.08%) Microsoft
1 3 (23.08%) Salesforce
2 2 (15.38%) Marketo
3 1 (7.69%) Adobe
3 1 (7.69%) Cadence
3 1 (7.69%) Cisco
3 1 (7.69%) Google
3 1 (7.69%) Meraki