The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Social Media Marketing
Rank 864 877 874
Rank change year-on-year
+13 -3
Permanent jobs citing Social Media Marketing 36 67 21
As % of all permanent IT jobs located in the UK 0.032% 0.055% 0.019%
As % of the Processes & Methodologies category 0.039% 0.067% 0.024%
Number of salaries quoted 30 39 12
Average salary £28,250 £30,500 £37,000
Average salary % change year-on-year
-7.37% -17.56%
90% offered a salary of more than £21,500 £25,800 £27,550
10% offered a salary of more than £44,800 £50,000 £43,500
UK excluding London average salary £27,500 £30,000 £36,500
% change year-on-year
-8.33% -17.80%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92626 99355 89014
As % of all permanent IT jobs located in the UK 83.23% 82.06% 80.16%
Number of salaries quoted 74985 79810 73029
Average salary £50,000 £47,500 £46,000
Average salary % change year-on-year
+5.26% +3.26%
90% offered a salary of more than £32,000 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend in the UK

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 21 April 2015 within the UK.

Social Media Marketing Salary Histogram in the UK

Social Media Marketing
Top 24 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 21 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +22 35 £27,500 -9.83% 7
London +47 18 £32,500 +6.55% 5
City of London +29 8 £27,500 -26.66% 1
North West +14 7 £21,500 -
South East -28 5 £36,250 +6.61%
Lancashire - 5 £21,500 -
Leeds +13 2 £27,500 -
Manchester +6 2 £41,250 -
West Yorkshire +6 2 £27,500 -
Berkshire -2 2 £44,500 -
Yorkshire -7 2 £27,500 +19.56%
Leicestershire - 2 £25,000 -
Coalville - 2 £25,000 -
East Midlands - 2 £25,000 -
Slough - 2 £44,500 -
Buckinghamshire -2 1 £34,000 -
Milton Keynes -8 1 £34,000 -2.85%
Preston - 1 £22,500 -
Bolton - 1 £47,500 -
Brighton - 1 £37,500 -
East Sussex - 1 £37,500 -
Kent - 1 £35,000 -
Staffordshire - 1 £30,000 - 1
West Midlands - 1 £30,000 - 2

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 21 April 2015, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 100 (100.00%) Marketing
1 100 (100.00%) Social Media
2 44 (44.00%) SEO
3 42 (42.00%) Analytics
4 41 (41.00%) HTML
5 39 (39.00%) Digital Marketing
6 27 (27.00%) Google
7 26 (26.00%) Pay per click
8 25 (25.00%) Facebook
9 23 (23.00%) Twitter
9 23 (23.00%) Online Marketing
10 20 (20.00%) Email Marketing
10 20 (20.00%) WordPress
10 20 (20.00%) Internet
11 18 (18.00%) E-Commerce
11 18 (18.00%) CSS
12 17 (17.00%) Salesforce.com
13 16 (16.00%) Project Management
13 16 (16.00%) Agile Software Development
14 15 (15.00%) Google Analytics
15 14 (14.00%) Degree
15 14 (14.00%) Web Development
15 14 (14.00%) CMS
15 14 (14.00%) CRM
15 14 (14.00%) Waterfall
15 14 (14.00%) Analytical Skills
16 13 (13.00%) Advertising
16 13 (13.00%) Scrum
16 13 (13.00%) Content Management
16 13 (13.00%) jQuery

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 21 April 2015, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 20 (20.00%) WordPress
2 14 (14.00%) CMS
3 8 (8.00%) Drupal
3 8 (8.00%) Umbraco
4 7 (7.00%) SharePoint
5 6 (6.00%) Sitecore CMS
6 1 (1.00%) Adobe CQ
Applications
1 10 (10.00%) MS Office
1 10 (10.00%) MS PowerPoint
2 9 (9.00%) Photoshop
3 8 (8.00%) MS Visio
4 6 (6.00%) MS Excel
Business Applications
1 15 (15.00%) Google Analytics
2 1 (1.00%) Radian6
Cloud Services
1 2 (2.00%) SaaS
Communications & Networking
1 20 (20.00%) Internet
2 1 (1.00%) WebEx
2 1 (1.00%) Intranet
Database & Business Intelligence
1 1 (1.00%) SQL Server
Development Applications
1 1 (1.00%) JIRA
General
1 100 (100.00%) Marketing
2 13 (13.00%) Advertising
3 9 (9.00%) Finance
4 4 (4.00%) Publishing
5 2 (2.00%) Multimedia
6 1 (1.00%) Pharmaceutical
6 1 (1.00%) Manufacturing
6 1 (1.00%) Games
6 1 (1.00%) Retail
Job Titles
1 20 (20.00%) Social Media Manager
2 15 (15.00%) Marketing Executive
3 14 (14.00%) Project Manager
4 11 (11.00%) Senior Manager
5 9 (9.00%) Analyst
5 9 (9.00%) Digital Project Manager
6 8 (8.00%) PPC Manager
6 8 (8.00%) PPC Analyst
6 8 (8.00%) PPC Executive
6 8 (8.00%) SEO Analyst
6 8 (8.00%) PPC Specialist
7 7 (7.00%) Developer
7 7 (7.00%) Senior Project Manager
7 7 (7.00%) Senior Digital Project Manager
8 6 (6.00%) Digital Marketing Executive
8 6 (6.00%) Marketing Manager
9 4 (4.00%) Online Project Manager
9 4 (4.00%) Junior PHP Developer
9 4 (4.00%) SEO Specialist
9 4 (4.00%) Junior Developer
Libraries, Frameworks & Software Standards
1 41 (41.00%) HTML
2 18 (18.00%) CSS
3 13 (13.00%) jQuery
4 9 (9.00%) HTML5
5 1 (1.00%) Entity Framework
5 1 (1.00%) KnockoutJS
5 1 (1.00%) AngularJS
5 1 (1.00%) NHibernate
5 1 (1.00%) .NET Framework
5 1 (1.00%) .NET
5 1 (1.00%) ASP.NET
Miscellaneous
1 100 (100.00%) Social Media
2 14 (14.00%) Analytical Skills
3 10 (10.00%) Kindle
4 9 (9.00%) Blog
5 6 (6.00%) Copywriting
6 5 (5.00%) Statistics
6 5 (5.00%) Graphic Design
6 5 (5.00%) Photography
7 4 (4.00%) Digital Media
7 4 (4.00%) User Experience
8 3 (3.00%) Social Network
9 2 (2.00%) E-Learning
9 2 (2.00%) New Media
9 2 (2.00%) Mobile App
9 2 (2.00%) Management Information System
9 2 (2.00%) Performance Metrics
10 1 (1.00%) iPad
10 1 (1.00%) BBC
10 1 (1.00%) Handset
10 1 (1.00%) Mobile Games
Operating Systems
1 9 (9.00%) Android
1 9 (9.00%) Apple iOS
Processes & Methodologies
1 44 (44.00%) SEO
2 42 (42.00%) Analytics
3 39 (39.00%) Digital Marketing
4 26 (26.00%) Pay per click
5 23 (23.00%) Online Marketing
6 20 (20.00%) Email Marketing
7 18 (18.00%) E-Commerce
8 16 (16.00%) Project Management
8 16 (16.00%) Agile Software Development
9 14 (14.00%) CRM
9 14 (14.00%) Web Development
9 14 (14.00%) Waterfall
10 13 (13.00%) Content Management
10 13 (13.00%) Scrum
11 12 (12.00%) PRINCE2
11 12 (12.00%) Marketing Strategy
12 10 (10.00%) B2B
13 9 (9.00%) Time Management
14 7 (7.00%) Business Development
14 7 (7.00%) Web Design
Programming Languages
1 5 (5.00%) JavaScript
1 5 (5.00%) PHP
2 1 (1.00%) SQL
2 1 (1.00%) C#
Qualifications
1 14 (14.00%) Degree
Quality Assurance & Compliance
1 10 (10.00%) ISO 9001
2 4 (4.00%) QA
Vendors
1 27 (27.00%) Google
2 25 (25.00%) Facebook
3 23 (23.00%) Twitter
4 17 (17.00%) Salesforce.com
5 7 (7.00%) SAP
5 7 (7.00%) Sage
6 6 (6.00%) Sitecore
7 5 (5.00%) Microsoft
7 5 (5.00%) HubSpot
8 3 (3.00%) Ektron
9 1 (1.00%) Adobe
9 1 (1.00%) Reuters
9 1 (1.00%) Bloomberg
9 1 (1.00%) Symantec
9 1 (1.00%) Alterian
9 1 (1.00%) Pardot
9 1 (1.00%) Marketo
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