The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 20 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
20 Feb 2017
Same period 2016 Same period 2015
Social Media Marketing
UK
Rank 811 950 915
Rank change year-on-year
+139 -35
Permanent jobs citing Social Media Marketing 33 6 48
As % of all permanent IT jobs located in the UK 0.039% 0.006% 0.045%
As % of the Processes & Methodologies category 0.044% 0.007% 0.052%
Number of salaries quoted 31 2 46
Median salary £32,500 £42,500 £28,500
Median salary % change year-on-year
-23.52% +49.12%
90% offered a salary of more than £29,000 £38,500 £25,000
10% offered a salary of more than £52,500 £46,500 £76,250
UK excluding London median salary £32,500 £47,500 £35,000
% change year-on-year
-31.57% +35.71%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
75139 88872 92319
As % of all permanent IT jobs located in the UK 88.69% 88.15% 86.53%
Number of salaries quoted 61840 73780 75650
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,250
10% offered a salary of more than £77,500 £73,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Social Media Marketing
Jobs Demand Trend

The demand trend of job ads citing Social Media Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend in the UK

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 20 February 2017 within the UK.

Social Media Marketing Salary Histogram in the UK

Social Media Marketing
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 20 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +124 33 £32,500 -23.52% 10
London +57 13 £32,500 -13.33% 2
East Midlands - 11 £32,500 - 2
Nottinghamshire - 10 £32,500 - 2
Warwickshire - 5 £32,500 -
West Midlands - 5 £32,500 -
City of London +39 2 £55,000 - 1
North West -13 2 £23,750 -50.00% 1
South East - 2 £35,000 - 1
Lancashire - 2 £23,750 -
Buckinghamshire - 2 £35,000 -
Chorley - 2 £23,750 -
Leamington Spa - 1 £32,500 -
Derbyshire - 1 £30,000 -
Derby - 1 £30,000 -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 20 February 2017, IT jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Social Media Marketing.

1 52 (100.00%) Marketing
1 52 (100.00%) Social Media
2 28 (53.85%) Analytics
3 24 (46.15%) Google
4 23 (44.23%) HTML
4 23 (44.23%) PHP
4 23 (44.23%) Web Development
5 21 (40.38%) SEO
5 21 (40.38%) CSS
6 18 (34.62%) JavaScript
6 18 (34.62%) HTML5
7 17 (32.69%) MySQL
8 15 (28.85%) Email Marketing
9 14 (26.92%) Pay per click
10 12 (23.08%) WordPress
11 11 (21.15%) E-Commerce
12 10 (19.23%) Apache
12 10 (19.23%) Python
12 10 (19.23%) Perl
12 10 (19.23%) .NET
12 10 (19.23%) Ruby
12 10 (19.23%) Digital Marketing
12 10 (19.23%) nginx
12 10 (19.23%) AngularJS
13 9 (17.31%) Digital Media
13 9 (17.31%) Git (software)
13 9 (17.31%) Degree
14 8 (15.38%) CMS
14 8 (15.38%) Photoshop
14 8 (15.38%) jQuery

Social Media Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (23.08%) WordPress
2 10 (19.23%) Apache
2 10 (19.23%) nginx
3 8 (15.38%) CMS
Applications
1 8 (15.38%) Photoshop
2 2 (3.85%) Adobe Illustrator
2 2 (3.85%) Fireworks
3 1 (1.92%) MS Excel
3 1 (1.92%) MS Office
3 1 (1.92%) MS PowerPoint
Business Applications
1 2 (3.85%) Adobe Campaign
1 2 (3.85%) Eloqua
1 2 (3.85%) Unica
Cloud Services
1 5 (9.62%) Google Analytics
2 3 (5.77%) AdWords
3 2 (3.85%) Responsys
3 2 (3.85%) SaaS
Communications & Networking
1 4 (7.69%) AMQP
2 2 (3.85%) Internet
Database & Business Intelligence
1 17 (32.69%) MySQL
2 8 (15.38%) Relational Database
3 2 (3.85%) Big Data
3 2 (3.85%) Data Mining
3 2 (3.85%) OLAP
3 2 (3.85%) RDBMS
Development Applications
1 9 (17.31%) Git (software)
2 4 (7.69%) Karma Test Runner
2 4 (7.69%) PHPUnit
2 4 (7.69%) Sinon.JS
3 2 (3.85%) Subversion
General
1 52 (100.00%) Marketing
2 5 (9.62%) Advertising
3 4 (7.69%) Automotive
3 4 (7.69%) Manufacturing
3 4 (7.69%) Retail
4 3 (5.77%) Games
5 2 (3.85%) Back Office
5 2 (3.85%) Finance
6 1 (1.92%) Brand Awareness
Job Titles
1 26 (50.00%) Developer
2 21 (40.38%) PHP Developer
3 20 (38.46%) Web Developer
4 18 (34.62%) PHP Web Developer
5 14 (26.92%) HTML CSS Developer
5 14 (26.92%) HTML Developer
6 10 (19.23%) WordPress Developer
7 8 (15.38%) JavaScript Developer
7 8 (15.38%) Social Media Manager
8 7 (13.46%) Marketing Manager
9 5 (9.62%) Marketing Executive
10 4 (7.69%) Digital Developer
10 4 (7.69%) MySQL Developer
10 4 (7.69%) PHP MySQL Developer
11 3 (5.77%) CMS Developer
11 3 (5.77%) Digital Executive
11 3 (5.77%) Digital Marketing Executive
11 3 (5.77%) Front End Developer (Client-Side Developer)
12 2 (3.85%) SEO Executive
12 2 (3.85%) SEO Manager
Libraries, Frameworks & Software Standards
1 23 (44.23%) HTML
2 21 (40.38%) CSS
3 18 (34.62%) HTML5
4 10 (19.23%) .NET
4 10 (19.23%) AngularJS
5 8 (15.38%) jQuery
6 4 (7.69%) Backbone.js
6 4 (7.69%) CSS3
6 4 (7.69%) Doctrine
6 4 (7.69%) RESTful
6 4 (7.69%) Zend Framework
7 3 (5.77%) Twitter Bootstrap
8 2 (3.85%) Ajax
8 2 (3.85%) REST
8 2 (3.85%) Web Services
8 2 (3.85%) XHTML
8 2 (3.85%) XML
9 1 (1.92%) LESS
9 1 (1.92%) Node.js
9 1 (1.92%) Sass
Miscellaneous
1 52 (100.00%) Social Media
2 9 (17.31%) Digital Media
3 7 (13.46%) Streaming Video
4 2 (3.85%) Blog
4 2 (3.85%) Hedge funds
4 2 (3.85%) iPad
4 2 (3.85%) Social Network
4 2 (3.85%) User Experience
5 1 (1.92%) Analytical Skills
5 1 (1.92%) iPhone
5 1 (1.92%) Photography
5 1 (1.92%) Video Editing
Operating Systems
1 4 (7.69%) Linux
1 4 (7.69%) Windows
Processes & Methodologies
1 28 (53.85%) Analytics
2 23 (44.23%) Web Development
3 21 (40.38%) SEO
4 15 (28.85%) Email Marketing
5 14 (26.92%) Pay per click
6 11 (21.15%) E-Commerce
7 10 (19.23%) Digital Marketing
8 7 (13.46%) Agile Software Development
8 7 (13.46%) CRM
8 7 (13.46%) Time Management
9 6 (11.54%) Data Analytics
9 6 (11.54%) Machine Learning
9 6 (11.54%) MVC
9 6 (11.54%) OO
9 6 (11.54%) TDD
9 6 (11.54%) Unit Testing
10 5 (9.62%) OO PHP
10 5 (9.62%) Responsive Web Design
11 4 (7.69%) Kanban
11 4 (7.69%) SOA
Programming Languages
1 23 (44.23%) PHP
2 18 (34.62%) JavaScript
3 10 (19.23%) Perl
3 10 (19.23%) Python
3 10 (19.23%) Ruby
4 6 (11.54%) SQL
5 4 (7.69%) PHP 5
6 1 (1.92%) Bash Shell
Qualifications
1 9 (17.31%) Degree
Vendors
1 24 (46.15%) Google
2 8 (15.38%) Facebook
3 6 (11.54%) Adobe
4 5 (9.62%) Twitter
5 4 (7.69%) Zend
6 2 (3.85%) Alterian
6 2 (3.85%) Aprimo
6 2 (3.85%) Apteco
6 2 (3.85%) HubSpot
6 2 (3.85%) Salesforce Marketing Cloud
7 1 (1.92%) Microsoft
7 1 (1.92%) Salesforce.com
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