The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Social Media Marketing
Rank 815 857 841
Rank change year-on-year
+42 -16
Permanent jobs citing Social Media Marketing 63 36 44
As % of all permanent IT jobs located in the UK 0.059% 0.035% 0.040%
As % of the Processes & Methodologies category 0.072% 0.043% 0.050%
Number of salaries quoted 56 15 40
Average salary £29,500 £35,000 £30,000
Average salary % change year-on-year
-15.71% +16.66%
90% offered a salary of more than £23,750 £18,000 £21,000
10% offered a salary of more than £50,000 £53,500 £55,000
UK excluding London average salary £35,000 £30,000 £30,000
% change year-on-year
+16.66% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87595 84426 87603
As % of all permanent IT jobs located in the UK 82.73% 82.29% 80.07%
Number of salaries quoted 72135 67329 74163
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,919 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend in the UK

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 30 January 2015 within the UK.

Social Media Marketing Salary Histogram in the UK

Social Media Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 62 £29,500 -15.71% 6
London +16 27 £27,500 -42.10% 4
City of London +15 14 £27,000 -36.09% 1
South East -21 14 £45,000 +28.57%
Hampshire -15 10 £45,000 -
Fareham - 9 £45,000 -
Yorkshire -8 6 £27,500 -
South West - 6 £25,000 -
Newton Abbot - 5 £25,000 -
Devon - 5 £25,000 -
Leeds +2 4 £27,500 -
West Yorkshire -3 4 £27,500 -
North West -11 4 £22,500 -25.00% 2
Northamptonshire - 4 £29,500 -
East Midlands - 4 £29,500 -
Cheshire - 3 £22,500 -
South Yorkshire -3 2 £35,000 -
Chester - 2 £22,500 -
Sheffield - 2 £35,000 -
East of England -9 1 £40,000 +14.28%
Southampton -12 1 - -
Brighton -12 1 £37,500 +7.14%
East Sussex -17 1 £37,500 +7.14%
Kent - 1 £35,000 -
Macclesfield - 1 £47,500 -
Marlow - 1 £22,500 -
Bristol - 1 £35,000 -
Liverpool - 1 £21,500 -
Buckinghamshire - 1 £22,500 -
Cambridgeshire - 1 £40,000 -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 30 January 2015, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 142 (100.00%) Marketing
1 142 (100.00%) Social Media
2 64 (45.07%) Digital Marketing
3 60 (42.25%) Analytics
4 59 (41.55%) SEO
5 56 (39.44%) HTML
5 56 (39.44%) Google
6 39 (27.46%) Pay per click
7 38 (26.76%) Online Marketing
8 37 (26.06%) Google Analytics
9 33 (23.24%) Advertising
10 29 (20.42%) Email Marketing
11 27 (19.01%) Degree
11 27 (19.01%) Facebook
12 26 (18.31%) Agile Software Development
12 26 (18.31%) Salesforce.com
13 25 (17.61%) E-Commerce
14 24 (16.90%) Internet
14 24 (16.90%) Marketing Strategy
15 22 (15.49%) Waterfall
15 22 (15.49%) CSS
16 21 (14.79%) Project Management
16 21 (14.79%) Twitter
16 21 (14.79%) Analytical Skills
17 20 (14.08%) WordPress
17 20 (14.08%) Drupal
18 17 (11.97%) CMS
19 16 (11.27%) PRINCE2
19 16 (11.27%) B2B
19 16 (11.27%) Content Management

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 30 January 2015, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 20 (14.08%) WordPress
1 20 (14.08%) Drupal
2 17 (11.97%) CMS
3 11 (7.75%) Umbraco
4 10 (7.04%) SharePoint
5 7 (4.93%) Joomla!
6 2 (1.41%) Sitecore CMS
7 1 (0.70%) Adobe CQ
Applications
1 11 (7.75%) Photoshop
1 11 (7.75%) MS Visio
2 9 (6.34%) MS Office
2 9 (6.34%) MS PowerPoint
3 7 (4.93%) MS Excel
4 5 (3.52%) Adobe Creative Suite
5 4 (2.82%) Adobe Premiere
6 2 (1.41%) Adobe Illustrator
7 1 (0.70%) MS Project
7 1 (0.70%) InDesign
Business Applications
1 37 (26.06%) Google Analytics
2 6 (4.23%) Radian6
3 4 (2.82%) Magento
4 2 (1.41%) WebTrends
Cloud Services
1 4 (2.82%) MailChimp
1 4 (2.82%) Force.com
1 4 (2.82%) SaaS
Communications & Networking
1 24 (16.90%) Internet
2 2 (1.41%) Wireless
2 2 (1.41%) LAN
2 2 (1.41%) WAN
3 1 (0.70%) Intranet
Database & Business Intelligence
1 4 (2.82%) Cognos Impromptu
Development Applications
1 1 (0.70%) Dreamweaver
1 1 (0.70%) JIRA
General
1 142 (100.00%) Marketing
2 33 (23.24%) Advertising
3 14 (9.86%) Finance
4 5 (3.52%) Telecoms
5 2 (1.41%) Retail
5 2 (1.41%) Multimedia
5 2 (1.41%) Publishing
5 2 (1.41%) Games
6 1 (0.70%) Pharmaceutical
6 1 (0.70%) Law
6 1 (0.70%) Banking
Job Titles
1 28 (19.72%) Marketing Executive
2 24 (16.90%) Project Manager
3 17 (11.97%) Digital Project Manager
3 17 (11.97%) Digital Marketing Executive
4 14 (9.86%) Social Media Manager
5 11 (7.75%) Senior Manager
6 10 (7.04%) PPC Manager
6 10 (7.04%) PPC Analyst
6 10 (7.04%) PPC Executive
6 10 (7.04%) PPC Specialist
6 10 (7.04%) Consultant
7 7 (4.93%) Marketing Manager
7 7 (4.93%) Senior Project Manager
7 7 (4.93%) Senior Digital Project Manager
7 7 (4.93%) Designer
8 6 (4.23%) Social Media Consultant
8 6 (4.23%) SEO Analyst
8 6 (4.23%) Developer
8 6 (4.23%) Analyst
9 5 (3.52%) Senior Consultant
Libraries, Frameworks & Software Standards
1 56 (39.44%) HTML
2 22 (15.49%) CSS
3 14 (9.86%) HTML5
4 9 (6.34%) jQuery
5 4 (2.82%) XML
6 3 (2.11%) Ajax
6 3 (2.11%) CSS3
7 2 (1.41%) XHTML
8 1 (0.70%) Flash
8 1 (0.70%) .NET
Miscellaneous
1 142 (100.00%) Social Media
2 21 (14.79%) Analytical Skills
3 15 (10.56%) Blog
4 14 (9.86%) Graphic Design
5 11 (7.75%) Copywriting
6 10 (7.04%) Kindle
6 10 (7.04%) Statistics
7 7 (4.93%) User Experience
8 6 (4.23%) Photography
9 3 (2.11%) Visualisation
9 3 (2.11%) Mobile App
10 2 (1.41%) E-Learning
10 2 (1.41%) BBC
10 2 (1.41%) Mobile Games
11 1 (0.70%) Management Information System
11 1 (0.70%) Video Editing
11 1 (0.70%) Computer Science
11 1 (0.70%) iPad
11 1 (0.70%) Data Integration
11 1 (0.70%) iPhone
Operating Systems
1 13 (9.15%) Apple iOS
1 13 (9.15%) Android
2 2 (1.41%) Windows 8
2 2 (1.41%) Windows 7
2 2 (1.41%) Windows
Processes & Methodologies
1 64 (45.07%) Digital Marketing
2 60 (42.25%) Analytics
3 59 (41.55%) SEO
4 39 (27.46%) Pay per click
5 38 (26.76%) Online Marketing
6 29 (20.42%) Email Marketing
7 26 (18.31%) Agile Software Development
8 25 (17.61%) E-Commerce
9 24 (16.90%) Marketing Strategy
10 22 (15.49%) Waterfall
11 21 (14.79%) Project Management
12 16 (11.27%) PRINCE2
12 16 (11.27%) B2B
12 16 (11.27%) Content Management
13 15 (10.56%) Scrum
13 15 (10.56%) Web Design
14 14 (9.86%) Web Development
14 14 (9.86%) Data Management
14 14 (9.86%) CRM
15 6 (4.23%) Time Management
Programming Languages
1 13 (9.15%) JavaScript
2 8 (5.63%) PHP
3 5 (3.52%) SQL
4 1 (0.70%) Java
Qualifications
1 27 (19.01%) Degree
2 1 (0.70%) PMP
2 1 (0.70%) PMI Certification
Quality Assurance & Compliance
1 10 (7.04%) ISO 9001
2 2 (1.41%) QA
Vendors
1 56 (39.44%) Google
2 27 (19.01%) Facebook
3 26 (18.31%) Salesforce.com
4 21 (14.79%) Twitter
5 10 (7.04%) Sage
5 10 (7.04%) Adobe
5 10 (7.04%) SAP
6 5 (3.52%) HubSpot
7 4 (2.82%) Microsoft
8 3 (2.11%) Marketo
8 3 (2.11%) Eloqua
8 3 (2.11%) Pardot
9 2 (1.41%) Sitecore
9 2 (1.41%) Omniture
9 2 (1.41%) Alterian
9 2 (1.41%) Apple
10 1 (0.70%) Symantec
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