The first table below looks at the demand for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 831 829 868
Rank change year-on-year
-2 +39
Permanent jobs citing Social Media Marketing 74 50 31
As % of all permanent IT jobs located in the UK 0.063% 0.046% 0.026%
As % of the Processes & Methodologies category 0.079% 0.058% 0.034%
Number of salaries quoted 46 32 21
Average salary £37,000 £39,250 £31,000
Average salary % change year-on-year
-5.73% +26.61%
90% offered a salary of more than £27,500 £30,000 £22,500
10% offered a salary of more than £55,000 £75,000 £55,000
UK excluding London average salary £45,000 £35,750 £24,000
% change year-on-year
+25.87% +48.95%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94231 85648 91265
As % of all permanent IT jobs located in the UK 80.41% 78.72% 77.39%
Number of salaries quoted 75933 70032 77735
Average salary £47,500 £46,250 £46,000
Average salary % change year-on-year
+2.70% +0.54%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend in the UK

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 25 July 2014 within the UK.

Social Media Marketing Salary Histogram in the UK

Social Media Marketing
Top 25 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 74 £37,000 -5.73% 10
London -38 34 £32,500 -31.57% 5
South East +1 27 £50,000 +33.33% 3
Hampshire +25 24 £50,000 +33.33% 2
Fareham - 24 £50,000 - 2
City of London -15 11 £35,000 -26.31% 3
Hertfordshire - 4 £21,500 -
Watford - 4 £21,500 -
South West - 4 £37,500 - 1
East of England - 4 £21,500 -
North West -3 3 £31,000 +3.33%
Manchester -6 3 £31,000 +3.33%
Somerset - 3 £37,500 - 1
Bath - 3 £37,500 - 1
Berkshire -1 2 - - 1
Reading - 2 - - 1
Swindon - 1 - -
Harrogate - 1 £27,500 -
Leamington Spa - 1 £28,500 -
Surrey - 1 £45,000 -
Warwickshire - 1 £28,500 -
Wiltshire - 1 - -
Yorkshire - 1 £27,500 - 1
North Yorkshire - 1 £27,500 -
West Midlands - 1 £28,500 -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 25 July 2014, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 138 (100.00%) Marketing
1 138 (100.00%) Social Media
2 60 (43.48%) SEO
3 58 (42.03%) Digital Marketing
4 56 (40.58%) HTML
5 54 (39.13%) E-Commerce
6 51 (36.96%) Pay per click
7 47 (34.06%) Project Management
8 45 (32.61%) HTML5
9 42 (30.43%) Umbraco
10 41 (29.71%) CRM
11 39 (28.26%) Salesforce.com
11 39 (28.26%) Internet
11 39 (28.26%) Drupal
12 38 (27.54%) SAP
12 38 (27.54%) PRINCE2
12 38 (27.54%) Analytics
13 37 (26.81%) Google
13 37 (26.81%) Online Marketing
14 36 (26.09%) Content Management
14 36 (26.09%) Apple iOS
15 35 (25.36%) Degree
15 35 (25.36%) Waterfall
15 35 (25.36%) Android
15 35 (25.36%) SharePoint
15 35 (25.36%) MS Visio
15 35 (25.36%) Sage
15 35 (25.36%) Scrum
16 33 (23.91%) CMS
17 27 (19.57%) Google Analytics

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 25 July 2014, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 42 (30.43%) Umbraco
2 39 (28.26%) Drupal
3 35 (25.36%) SharePoint
4 33 (23.91%) CMS
5 19 (13.77%) WordPress
6 2 (1.45%) Joomla!
7 1 (0.72%) Apache
Applications
1 35 (25.36%) MS Visio
2 20 (14.49%) MS Excel
3 12 (8.70%) Adobe Illustrator
3 12 (8.70%) Photoshop
4 10 (7.25%) MS Office
5 4 (2.90%) MS PowerPoint
6 1 (0.72%) Adobe Premiere
Business Applications
1 27 (19.57%) Google Analytics
2 10 (7.25%) Magento
3 6 (4.35%) WebTrends
4 2 (1.45%) SAP Oil and Gas
5 1 (0.72%) Oracle CRM
Cloud Services
1 4 (2.90%) SaaS
1 4 (2.90%) MailChimp
2 3 (2.17%) Cloud Computing
3 1 (0.72%) Force.com
Communications & Networking
1 39 (28.26%) Internet
2 4 (2.90%) Intranet
3 2 (1.45%) Wireless
3 2 (1.45%) LAN
3 2 (1.45%) WAN
Database & Business Intelligence
1 10 (7.25%) MySQL
General
1 138 (100.00%) Marketing
2 22 (15.94%) Advertising
3 15 (10.87%) German Language
4 14 (10.14%) Retail
5 8 (5.80%) Finance
6 7 (5.07%) Legal
6 7 (5.07%) French Language
7 5 (3.62%) Law
8 3 (2.17%) Italian Language
8 3 (2.17%) Spanish Language
9 2 (1.45%) Mandarin Language
9 2 (1.45%) Electronics
9 2 (1.45%) Telecoms
9 2 (1.45%) Manufacturing
9 2 (1.45%) Publishing
Job Titles
1 38 (27.54%) Marketing Manager
2 18 (13.04%) Digital Marketing Manager
2 18 (13.04%) Marketing Executive
3 15 (10.87%) PPC Specialist
3 15 (10.87%) PPC Manager
3 15 (10.87%) PPC Analyst
3 15 (10.87%) PPC Executive
4 13 (9.42%) Project Manager
5 12 (8.70%) Digital Project Manager
6 10 (7.25%) Online Marketing Manager
6 10 (7.25%) Developer
7 9 (6.52%) Digital Marketing Executive
8 7 (5.07%) Coordinator
8 7 (5.07%) Designer
9 6 (4.35%) Web Developer
9 6 (4.35%) Account Manager
10 5 (3.62%) Web Project Manager
10 5 (3.62%) Web Manager
10 5 (3.62%) WordPress Developer
11 4 (2.90%) Product Owner
Libraries, Frameworks & Software Standards
1 56 (40.58%) HTML
2 45 (32.61%) HTML5
3 13 (9.42%) CSS
4 10 (7.25%) jQuery
4 10 (7.25%) CSS3
5 6 (4.35%) Flash
6 5 (3.62%) Ajax
7 2 (1.45%) XHTML
8 1 (0.72%) LAMP
8 1 (0.72%) .NET
Miscellaneous
1 138 (100.00%) Social Media
2 26 (18.84%) Kindle
3 17 (12.32%) Copywriting
4 16 (11.59%) Blog
5 5 (3.62%) Digital Media
6 4 (2.90%) Computer Science
7 2 (1.45%) Graphic Design
7 2 (1.45%) DTV
7 2 (1.45%) Mobile App
8 1 (0.72%) Statistics
Operating Systems
1 36 (26.09%) Apple iOS
2 35 (25.36%) Android
3 2 (1.45%) Windows 7
3 2 (1.45%) Windows
3 2 (1.45%) Windows 8
4 1 (0.72%) Linux
Processes & Methodologies
1 60 (43.48%) SEO
2 58 (42.03%) Digital Marketing
3 54 (39.13%) E-Commerce
4 51 (36.96%) Pay per click
5 47 (34.06%) Project Management
6 41 (29.71%) CRM
7 38 (27.54%) PRINCE2
7 38 (27.54%) Analytics
8 37 (26.81%) Online Marketing
9 36 (26.09%) Content Management
10 35 (25.36%) Scrum
10 35 (25.36%) Waterfall
11 21 (15.22%) Marketing Strategy
12 20 (14.49%) Email Marketing
13 19 (13.77%) Web Design
14 10 (7.25%) Responsive Web Design
15 7 (5.07%) Customer Engagement
16 6 (4.35%) B2B
17 5 (3.62%) Web Analytics
17 5 (3.62%) Direct Marketing
Programming Languages
1 11 (7.97%) JavaScript
1 11 (7.97%) PHP
2 7 (5.07%) SQL
3 5 (3.62%) PHP5
4 1 (0.72%) Java
4 1 (0.72%) VBA
Qualifications
1 35 (25.36%) Degree
Quality Assurance & Compliance
1 26 (18.84%) ISO 9001
2 4 (2.90%) QA
Systems Management
1 5 (3.62%) Plesk
Vendors
1 39 (28.26%) Salesforce.com
2 38 (27.54%) SAP
3 37 (26.81%) Google
4 35 (25.36%) Sage
5 22 (15.94%) Facebook
6 16 (11.59%) Twitter
7 9 (6.52%) Adobe
8 8 (5.80%) Microsoft
9 6 (4.35%) Omniture
10 4 (2.90%) HubSpot
11 3 (2.17%) DoubleClick
12 2 (1.45%) Yahoo!
12 2 (1.45%) Apple
13 1 (0.72%) JD Edwards
13 1 (0.72%) Oracle
13 1 (0.72%) Eloqua
City, London
TLP Consultancy Ltd.
Salary: £28000 - £32000 per annum
Posted: Yesterday
Fareham, Hampshire
Deerfoot IT Resources Ltd
Salary: £55000 per annum + bonus and benefits
Posted: 2 days ago
City, London
Networking People
Salary: £32000 - £35000 per annum + benefits
Posted: 3 days ago
Leeds, West Yorkshire
Mortimer Spinks
Salary: £16000 - £18000 per annum
Posted: 3 days ago
City of London
Real Staffing
Salary: £45000 - £60000 per annum + Bonus and bens
Posted: 3 days ago
London
Verticality Ltd
Salary: £27000 to £35000 per annum - generous benefits package
Posted: 5 days ago
Fareham
Deerfoot IT
Salary: 23 days holiday
Posted: 10 days ago
Reading, Berkshire
Step Ahead Recruitment Ltd
Posted: 11 days ago
Bath
Blue Town Online
Salary: £22k - 25k per year
Posted: 17 days ago