The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 806 828 872
Rank change year-on-year
+22 +44
Permanent jobs citing Social Media Marketing 88 52 31
As % of all permanent IT jobs located in the UK 0.077% 0.048% 0.026%
As % of the Processes & Methodologies category 0.095% 0.060% 0.034%
Number of salaries quoted 45 40 14
Average salary £31,000 £42,500 £24,250
Average salary % change year-on-year
-27.05% +75.25%
90% offered a salary of more than £21,500 £27,350 £16,550
10% offered a salary of more than £55,000 £66,000 £46,250
UK excluding London average salary £35,000 £33,500 £24,000
% change year-on-year
+4.47% +39.58%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92437 86019 92024
As % of all permanent IT jobs located in the UK 80.64% 79.56% 77.81%
Number of salaries quoted 73692 70342 78027
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend in the UK

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 27 August 2014 within the UK.

Social Media Marketing Salary Histogram in the UK

Social Media Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 27 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -16 88 £31,000 -27.05% 19
London -7 44 £31,000 -34.73% 11
South East -9 23 £55,000 +51.72% 4
Hampshire - 20 £55,000 - 2
Fareham - 17 £55,000 - 1
South West - 7 £35,000 - 1
City of London 0 6 £30,000 -36.84% 1
North West -8 6 £31,000 +3.33% 2
Wiltshire - 6 - -
Swindon - 6 - -
Manchester -3 5 £31,000 +3.33% 1
Kingston Upon Thames - 4 - -
Watford - 4 £21,500 -
Hertfordshire - 4 £21,500 -
East of England - 4 £21,500 -
Berkshire +4 3 - -
Reading - 3 - -
Southampton - 3 - - 1
Leeds - 2 £17,000 -
Yorkshire - 2 £17,000 -
West Yorkshire - 2 £17,000 -
West Midlands - 1 £28,500 -
East Midlands - 1 £35,000 - 1
Merseyside - 1 - - 1
Liverpool - 1 - - 1
Nottingham - 1 £35,000 - 1
Leamington Spa - 1 £28,500 -
Bristol - 1 £35,000 - 1
Enfield - 1 £30,000 - 1
Nottinghamshire - 1 £35,000 - 1

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 27 August 2014, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 151 (100.00%) Marketing
1 151 (100.00%) Social Media
2 73 (48.34%) HTML
3 64 (42.38%) SEO
4 62 (41.06%) Digital Marketing
5 51 (33.77%) Google
6 48 (31.79%) Degree
6 48 (31.79%) HTML5
7 47 (31.13%) Salesforce.com
8 46 (30.46%) Drupal
9 45 (29.80%) E-Commerce
9 45 (29.80%) Project Management
10 44 (29.14%) Analytics
11 43 (28.48%) Pay per click
12 41 (27.15%) Internet
12 41 (27.15%) CRM
13 39 (25.83%) SAP
13 39 (25.83%) Waterfall
13 39 (25.83%) Online Marketing
14 38 (25.17%) Umbraco
14 38 (25.17%) Content Management
14 38 (25.17%) PRINCE2
15 37 (24.50%) MS Visio
15 37 (24.50%) SharePoint
15 37 (24.50%) Sage
15 37 (24.50%) Scrum
15 37 (24.50%) Android
15 37 (24.50%) Apple iOS
16 36 (23.84%) Google Analytics
17 33 (21.85%) Advertising

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 27 August 2014, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 46 (30.46%) Drupal
2 38 (25.17%) Umbraco
3 37 (24.50%) SharePoint
4 30 (19.87%) CMS
5 18 (11.92%) WordPress
6 6 (3.97%) Joomla!
7 1 (0.66%) Apache
Applications
1 37 (24.50%) MS Visio
2 21 (13.91%) MS Excel
3 13 (8.61%) Photoshop
4 12 (7.95%) Adobe Illustrator
5 11 (7.28%) MS Office
6 6 (3.97%) Adobe Premiere
7 4 (2.65%) MS PowerPoint
Business Applications
1 36 (23.84%) Google Analytics
2 10 (6.62%) Magento
3 9 (5.96%) WebTrends
4 2 (1.32%) SAP Oil and Gas
Cloud Services
1 8 (5.30%) SaaS
1 8 (5.30%) MailChimp
2 6 (3.97%) Force.com
3 3 (1.99%) Cloud Computing
Communications & Networking
1 41 (27.15%) Internet
2 4 (2.65%) Wireless
2 4 (2.65%) LAN
2 4 (2.65%) WAN
2 4 (2.65%) Intranet
Database & Business Intelligence
1 10 (6.62%) MySQL
2 1 (0.66%) Cognos Impromptu
General
1 151 (100.00%) Marketing
2 33 (21.85%) Advertising
3 18 (11.92%) Finance
4 13 (8.61%) Retail
5 10 (6.62%) German Language
6 7 (4.64%) French Language
7 6 (3.97%) Law
8 3 (1.99%) Italian Language
8 3 (1.99%) Spanish Language
9 2 (1.32%) Manufacturing
9 2 (1.32%) Electronics
9 2 (1.32%) Telecoms
10 1 (0.66%) Legal
10 1 (0.66%) Multimedia
10 1 (0.66%) Publishing
10 1 (0.66%) Banking
Job Titles
1 33 (21.85%) Marketing Manager
2 17 (11.26%) Project Manager
3 15 (9.93%) Marketing Executive
4 14 (9.27%) Digital Project Manager
4 14 (9.27%) PPC Manager
4 14 (9.27%) PPC Analyst
4 14 (9.27%) PPC Executive
4 14 (9.27%) PPC Specialist
5 12 (7.95%) Digital Marketing Manager
5 12 (7.95%) Designer
6 11 (7.28%) Developer
7 10 (6.62%) Online Marketing Manager
8 7 (4.64%) Web Project Manager
8 7 (4.64%) Web Manager
8 7 (4.64%) Coordinator
8 7 (4.64%) Web Developer
9 6 (3.97%) Consultant
9 6 (3.97%) Digital Marketing Executive
10 5 (3.31%) Social Media Consultant
10 5 (3.31%) WordPress Developer
Libraries, Frameworks & Software Standards
1 73 (48.34%) HTML
2 48 (31.79%) HTML5
3 18 (11.92%) CSS
4 11 (7.28%) CSS3
4 11 (7.28%) jQuery
5 6 (3.97%) Ajax
5 6 (3.97%) Flash
6 4 (2.65%) XHTML
7 1 (0.66%) LAMP
7 1 (0.66%) XML
Miscellaneous
1 151 (100.00%) Social Media
2 26 (17.22%) Kindle
3 16 (10.60%) Blog
4 13 (8.61%) Copywriting
5 4 (2.65%) Computer Science
6 3 (1.99%) Digital Media
6 3 (1.99%) Mobile App
7 2 (1.32%) Graphic Design
7 2 (1.32%) DTV
7 2 (1.32%) Visualisation
8 1 (0.66%) Video on Demand
8 1 (0.66%) Data Integration
8 1 (0.66%) Statistics
Operating Systems
1 37 (24.50%) Android
1 37 (24.50%) Apple iOS
2 4 (2.65%) Windows 8
2 4 (2.65%) Windows 7
2 4 (2.65%) Windows
3 1 (0.66%) Linux
Processes & Methodologies
1 64 (42.38%) SEO
2 62 (41.06%) Digital Marketing
3 45 (29.80%) E-Commerce
3 45 (29.80%) Project Management
4 44 (29.14%) Analytics
5 43 (28.48%) Pay per click
6 41 (27.15%) CRM
7 39 (25.83%) Online Marketing
7 39 (25.83%) Waterfall
8 38 (25.17%) PRINCE2
8 38 (25.17%) Content Management
9 37 (24.50%) Scrum
10 20 (13.25%) Marketing Strategy
11 19 (12.58%) Email Marketing
12 10 (6.62%) Responsive Web Design
12 10 (6.62%) B2B
13 9 (5.96%) Web Design
14 8 (5.30%) Data Management
14 8 (5.30%) Direct Marketing
14 8 (5.30%) Email Management
Programming Languages
1 13 (8.61%) JavaScript
2 12 (7.95%) PHP
3 11 (7.28%) SQL
4 5 (3.31%) PHP5
5 1 (0.66%) VBA
Qualifications
1 48 (31.79%) Degree
2 1 (0.66%) PMP
2 1 (0.66%) PMI Certification
Quality Assurance & Compliance
1 26 (17.22%) ISO 9001
2 4 (2.65%) QA
Systems Management
1 5 (3.31%) Plesk
Vendors
1 51 (33.77%) Google
2 47 (31.13%) Salesforce.com
3 39 (25.83%) SAP
4 37 (24.50%) Sage
5 24 (15.89%) Facebook
6 18 (11.92%) Twitter
7 15 (9.93%) Adobe
8 9 (5.96%) Omniture
9 7 (4.64%) Microsoft
10 5 (3.31%) HubSpot
11 4 (2.65%) Apple
12 3 (1.99%) DoubleClick
13 2 (1.32%) Yahoo!
13 2 (1.32%) Pardot
13 2 (1.32%) Marketo
13 2 (1.32%) Eloqua
Fareham, Hampshire
Deerfoot IT Resources Ltd
Salary: £55000 per annum + bonus and benefits
Posted: 5 hours ago
North West London
Isabella Oliver Ltd
Salary: From £30,000 to £40,000 per annum
Posted: Yesterday
Kidlington, Oxfordshire
Understanding Recruitment
Salary: £25000 - £30000 per annum + Bonus, pension
Posted: 3 days ago
London
FTSE
Salary: Highly Competitive
Posted: 6 days ago
London
Verticality Ltd
Salary: £35000 to £55000 per annum - Benefits Package
Posted: 6 days ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 6 days ago
Liverpool, Lancashire
The Little Black Book Agency
Posted: 8 days ago
Croydon, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 8 days ago
Hounslow, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 8 days ago
London
Creative Personnel
Salary: £30000 - £40000 per annum
Posted: 8 days ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 13 days ago
Dartford, Kent
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 13 days ago
Bromley, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 13 days ago
Nottingham
Pertemps ERP
Salary: £30k - £40k Depending on Experience
Posted: 15 days ago
Enfield
Reed Technology - UK Posting Account
Salary: £25000 - £35000 per annum + Benefits
Posted: 15 days ago
Southampton, Hampshire
RecruitmentRevolution.com
Posted: 20 days ago
City of London
Real Staffing
Salary: £45000 - £60000 per annum + Bonus and bens
Posted: 21 days ago
Manchester
Blue Town Online
Salary: £30k per year
Posted: 21 days ago
Bristol Avon
Pertemps ERP
Salary: £35k+ Depending on Experience
Posted: 22 days ago