The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Social Media Marketing
Rank 864 834 870
Rank change year-on-year
-30 +36
Permanent jobs citing Social Media Marketing 28 62 17
As % of all permanent IT jobs located in the UK 0.026% 0.055% 0.016%
As % of the Processes & Methodologies category 0.031% 0.067% 0.020%
Number of salaries quoted 26 33 13
Average salary £28,500 £30,000 £35,000
Average salary % change year-on-year
-5.00% -14.28%
90% offered a salary of more than £27,000 £23,400 £27,500
10% offered a salary of more than £40,000 £41,500 £52,700
UK excluding London average salary £30,000 £27,500 £36,500
% change year-on-year
+9.09% -24.65%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89386 92046 87078
As % of all permanent IT jobs located in the UK 83.07% 82.22% 80.01%
Number of salaries quoted 72431 73738 71774
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £43,275 £42,500 £40,000
% change year-on-year
+1.82% +6.25%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend in the UK

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 27 March 2015 within the UK.

Social Media Marketing Salary Histogram in the UK

Social Media Marketing
Top 19 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -21 27 £28,500 -1.72% 10
London +42 15 £27,500 -9.83% 5
City of London +10 6 £27,000 -27.51% 2
Leeds +8 4 £27,500 -
West Yorkshire -2 4 £27,500 -
Yorkshire -6 4 £27,500 +19.56%
South East -32 4 £35,000 +2.94% 1
North West - 3 £35,000 - 3
Kent - 2 £35,000 - 1
Manchester - 2 £41,250 - 1
Berkshire -2 1 - -
Staffordshire -4 1 £30,000 +66.66% 1
West Midlands -28 1 £30,000 +66.66% 1
Merseyside - 1 £21,500 -
East Sussex - 1 £37,500 -
Slough - 1 - -
Liverpool - 1 £21,500 -
Bolton - 1 £47,500 - 1
Brighton - 1 £37,500 -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 27 March 2015, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 99 (100.00%) Marketing
1 99 (100.00%) Social Media
2 39 (39.39%) SEO
3 38 (38.38%) HTML
3 38 (38.38%) Analytics
4 35 (35.35%) Digital Marketing
5 30 (30.30%) Google
6 25 (25.25%) Pay per click
7 23 (23.23%) Online Marketing
7 23 (23.23%) Facebook
8 20 (20.20%) Internet
8 20 (20.20%) Agile Software Development
9 18 (18.18%) Project Management
9 18 (18.18%) Salesforce.com
9 18 (18.18%) E-Commerce
9 18 (18.18%) Email Marketing
10 17 (17.17%) Twitter
11 16 (16.16%) Marketing Strategy
11 16 (16.16%) Waterfall
11 16 (16.16%) Google Analytics
12 14 (14.14%) WordPress
12 14 (14.14%) Advertising
12 14 (14.14%) CRM
12 14 (14.14%) CSS
13 13 (13.13%) PRINCE2
13 13 (13.13%) Scrum
13 13 (13.13%) Analytical Skills
14 12 (12.12%) Degree
15 11 (11.11%) Web Design
16 10 (10.10%) ISO 9001

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 27 March 2015, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (14.14%) WordPress
2 9 (9.09%) Drupal
3 8 (8.08%) Umbraco
4 7 (7.07%) SharePoint
5 5 (5.05%) CMS
6 3 (3.03%) Sitecore CMS
7 1 (1.01%) Adobe CQ
7 1 (1.01%) Joomla!
Applications
1 10 (10.10%) MS PowerPoint
2 9 (9.09%) MS Office
3 8 (8.08%) MS Visio
4 7 (7.07%) Photoshop
5 6 (6.06%) MS Excel
6 1 (1.01%) MS Project
Business Applications
1 16 (16.16%) Google Analytics
2 1 (1.01%) Magento
2 1 (1.01%) Radian6
Cloud Services
1 2 (2.02%) SaaS
Communications & Networking
1 20 (20.20%) Internet
2 1 (1.01%) Intranet
Database & Business Intelligence
1 1 (1.01%) SQL Server
1 1 (1.01%) Cognos Impromptu
Development Applications
1 1 (1.01%) JIRA
General
1 99 (100.00%) Marketing
2 14 (14.14%) Advertising
3 5 (5.05%) Finance
4 2 (2.02%) Games
4 2 (2.02%) Telecoms
5 1 (1.01%) Pharmaceutical
5 1 (1.01%) Multimedia
Job Titles
1 19 (19.19%) Marketing Executive
2 16 (16.16%) Project Manager
3 15 (15.15%) Social Media Manager
4 11 (11.11%) Senior Manager
4 11 (11.11%) Digital Project Manager
5 9 (9.09%) Digital Marketing Executive
6 8 (8.08%) PPC Manager
6 8 (8.08%) PPC Analyst
6 8 (8.08%) PPC Executive
6 8 (8.08%) PPC Specialist
6 8 (8.08%) Analyst
7 7 (7.07%) Senior Project Manager
7 7 (7.07%) SEO Analyst
7 7 (7.07%) Senior Digital Project Manager
8 5 (5.05%) Social Media Executive
9 4 (4.04%) Marketing Manager
9 4 (4.04%) Online Project Manager
9 4 (4.04%) SEO Specialist
10 3 (3.03%) Business Manager
10 3 (3.03%) Sales Manager
Libraries, Frameworks & Software Standards
1 38 (38.38%) HTML
2 14 (14.14%) CSS
3 9 (9.09%) HTML5
4 7 (7.07%) jQuery
5 2 (2.02%) .NET
6 1 (1.01%) ASP.NET
6 1 (1.01%) ADO.NET Entity Framework
6 1 (1.01%) KnockoutJS
6 1 (1.01%) AngularJS
6 1 (1.01%) XML
6 1 (1.01%) NHibernate
6 1 (1.01%) .NET Framework
Miscellaneous
1 99 (100.00%) Social Media
2 13 (13.13%) Analytical Skills
3 10 (10.10%) Blog
3 10 (10.10%) Kindle
3 10 (10.10%) Graphic Design
4 8 (8.08%) Copywriting
5 7 (7.07%) Statistics
6 6 (6.06%) Photography
7 5 (5.05%) User Experience
8 2 (2.02%) Mobile App
8 2 (2.02%) Management Information System
8 2 (2.02%) Mobile Games
8 2 (2.02%) E-Learning
9 1 (1.01%) BBC
9 1 (1.01%) Handset
9 1 (1.01%) Computer Science
9 1 (1.01%) Digital Media
9 1 (1.01%) iPhone
9 1 (1.01%) iPad
9 1 (1.01%) Performance Metrics
Operating Systems
1 10 (10.10%) Android
1 10 (10.10%) Apple iOS
Processes & Methodologies
1 39 (39.39%) SEO
2 38 (38.38%) Analytics
3 35 (35.35%) Digital Marketing
4 25 (25.25%) Pay per click
5 23 (23.23%) Online Marketing
6 20 (20.20%) Agile Software Development
7 18 (18.18%) E-Commerce
7 18 (18.18%) Project Management
7 18 (18.18%) Email Marketing
8 16 (16.16%) Waterfall
8 16 (16.16%) Marketing Strategy
9 14 (14.14%) CRM
10 13 (13.13%) Scrum
10 13 (13.13%) PRINCE2
11 11 (11.11%) Web Design
12 10 (10.10%) Web Development
13 8 (8.08%) Content Management
13 8 (8.08%) B2B
14 7 (7.07%) Data Management
15 6 (6.06%) B2C
Programming Languages
1 7 (7.07%) JavaScript
2 2 (2.02%) SQL
3 1 (1.01%) PHP
3 1 (1.01%) C#
3 1 (1.01%) Java
Qualifications
1 12 (12.12%) Degree
Quality Assurance & Compliance
1 10 (10.10%) ISO 9001
2 3 (3.03%) QA
Vendors
1 30 (30.30%) Google
2 23 (23.23%) Facebook
3 18 (18.18%) Salesforce.com
4 17 (17.17%) Twitter
5 7 (7.07%) SAP
5 7 (7.07%) Sage
6 5 (5.05%) HubSpot
7 4 (4.04%) Microsoft
8 3 (3.03%) Sitecore
9 2 (2.02%) Alterian
10 1 (1.01%) Adobe
10 1 (1.01%) Reuters
10 1 (1.01%) Bloomberg
10 1 (1.01%) Symantec
City, London
Timothy James Consulting Ltd
Salary: £20000 - £25000 per annum
Posted: 2 days ago
Tunbridge Wells, Kent
Rark Solutions
Salary: £20000 - £25000 Per Annum + Benefits
Posted: 3 days ago
City, London
Verticality Ltd
Salary: £25000 - £30000 per annum
Posted: 4 days ago
Preston, Lancashire
Evolution Recruitment Solutions
Salary: 20,000 - 25,000
Posted: 5 days ago
North West London
Bluetownonline
Salary: £45k - 60k per year
Posted: 6 days ago
Chester
Shortlist Recruitment
Salary: £20000 - £25000 per annum + Benefits
Posted: 9 days ago
Staffordshire
Applause IT Innovation
Salary: £35000 - £40000 per annum + + Comp Benefits
Posted: 15 days ago
London
OCC Computer personnel
Salary: £25k - 30k per year + Benefits
Posted: 20 days ago
London
Energize Recruitment Solutions Ltd
Salary: £24000 - £25000 per annum
Posted: 23 days ago
Bolton
Applause IT Innovation
Salary: £45000 - £50000 per annum + benefits
Posted: 26 days ago