The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Social Media Marketing
Rank 853 947 906
Rank change year-on-year
+94 -41
Permanent jobs citing Social Media Marketing 29 17 72
As % of all permanent IT jobs located in the UK 0.032% 0.016% 0.063%
As % of the Processes & Methodologies category 0.037% 0.018% 0.074%
Number of salaries quoted 20 14 52
Median salary £32,500 £33,750 £35,000
Median salary % change year-on-year
-3.70% -3.57%
90% offered a salary of more than £30,000 £24,000 £22,500
10% offered a salary of more than £41,750 £45,000 £54,500
UK excluding London median salary £32,500 £30,000 £35,000
% change year-on-year
+8.33% -14.28%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
78934 92697 97322
As % of all permanent IT jobs located in the UK 88.07% 87.56% 85.72%
Number of salaries quoted 65072 76555 80048
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,193
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Social Media Marketing
Jobs Demand Trend

The demand trend of job ads citing Social Media Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend in the UK

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 10 December 2016 within the UK.

Social Media Marketing Salary Histogram in the UK

Social Media Marketing
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 10 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +73 29 £32,500 -3.70% 5
London +49 19 £32,500 -18.75% 2
East Midlands - 5 £32,500 - 1
Nottinghamshire - 4 £32,500 -
West Midlands -11 3 £32,500 +91.17% 1
Warwickshire - 3 £32,500 -
Yorkshire - 2 £40,000 -
City of London - 2 - -
Sheffield - 2 £40,000 -
South Yorkshire - 2 £40,000 -
Derbyshire - 1 £30,000 -
Derby - 1 £30,000 -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 10 December 2016, IT jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Social Media Marketing.

1 43 (100.00%) Marketing
1 43 (100.00%) Social Media
2 17 (39.53%) HTML
3 16 (37.21%) PHP
3 16 (37.21%) Analytics
3 16 (37.21%) Web Development
3 16 (37.21%) Google
4 15 (34.88%) SEO
4 15 (34.88%) JavaScript
4 15 (34.88%) CSS
5 12 (27.91%) Facebook
6 11 (25.58%) Email Marketing
6 11 (25.58%) Degree
7 10 (23.26%) MySQL
7 10 (23.26%) Digital Marketing
8 9 (20.93%) Pay per click
8 9 (20.93%) AngularJS
9 8 (18.60%) Relational Database
9 8 (18.60%) Twitter
9 8 (18.60%) HTML5
9 8 (18.60%) Time Management
9 8 (18.60%) CMS
10 7 (16.28%) Streaming Video
10 7 (16.28%) E-Commerce
10 7 (16.28%) WordPress
10 7 (16.28%) Digital Media
10 7 (16.28%) Marketing Strategy
11 6 (13.95%) Machine Learning
11 6 (13.95%) Data Analytics
11 6 (13.95%) Git (software)

Social Media Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (18.60%) CMS
2 7 (16.28%) WordPress
3 4 (9.30%) Apache
3 4 (9.30%) nginx
Applications
1 6 (13.95%) Photoshop
2 3 (6.98%) Adobe Creative Suite
2 3 (6.98%) InDesign
3 2 (4.65%) Fireworks
3 2 (4.65%) MS Excel
3 2 (4.65%) MS Office
3 2 (4.65%) MS PowerPoint
Business Applications
1 2 (4.65%) Adobe Campaign
1 2 (4.65%) Eloqua
1 2 (4.65%) Unica
2 1 (2.33%) Magento
Cloud Services
1 3 (6.98%) AdWords
1 3 (6.98%) Google Analytics
2 2 (4.65%) Responsys
Communications & Networking
1 4 (9.30%) AMQP
2 2 (4.65%) Internet
Database & Business Intelligence
1 10 (23.26%) MySQL
2 8 (18.60%) Relational Database
3 2 (4.65%) Big Data
3 2 (4.65%) Data Mining
3 2 (4.65%) OLAP
3 2 (4.65%) RDBMS
Development Applications
1 6 (13.95%) Git (software)
2 4 (9.30%) Karma Test Runner
2 4 (9.30%) PHPUnit
2 4 (9.30%) Sinon.JS
3 2 (4.65%) Subversion
4 1 (2.33%) Grunt
4 1 (2.33%) gulp
General
1 43 (100.00%) Marketing
2 5 (11.63%) Retail
3 4 (9.30%) Advertising
4 3 (6.98%) Automotive
4 3 (6.98%) Brand Awareness
4 3 (6.98%) Finance
4 3 (6.98%) Manufacturing
5 2 (4.65%) Back Office
6 1 (2.33%) Banking
6 1 (2.33%) Games
6 1 (2.33%) Telecoms
Job Titles
1 16 (37.21%) Developer
2 14 (32.56%) PHP Developer
3 12 (27.91%) Web Developer
4 11 (25.58%) PHP Web Developer
5 9 (20.93%) Social Media Manager
6 7 (16.28%) HTML CSS Developer
6 7 (16.28%) HTML Developer
6 7 (16.28%) JavaScript Developer
7 6 (13.95%) Marketing Manager
8 5 (11.63%) Consultant
9 4 (9.30%) Digital Developer
9 4 (9.30%) WordPress Developer
10 3 (6.98%) CMS Developer
10 3 (6.98%) Digital Executive
10 3 (6.98%) Marketing Consultant
10 3 (6.98%) MySQL Developer
10 3 (6.98%) Senior Consultant
10 3 (6.98%) Senior Developer
10 3 (6.98%) Senior Marketing Consultant
10 3 (6.98%) SEO Executive
Libraries, Frameworks & Software Standards
1 17 (39.53%) HTML
2 15 (34.88%) CSS
3 9 (20.93%) AngularJS
4 8 (18.60%) HTML5
5 4 (9.30%) .NET
5 4 (9.30%) Doctrine
5 4 (9.30%) jQuery
5 4 (9.30%) RESTful
5 4 (9.30%) Zend Framework
6 3 (6.98%) Backbone.js
7 2 (4.65%) Ajax
7 2 (4.65%) REST
7 2 (4.65%) Web Services
7 2 (4.65%) XHTML
7 2 (4.65%) XML
8 1 (2.33%) CSS3
8 1 (2.33%) LESS
8 1 (2.33%) Pyjs
8 1 (2.33%) Sass
8 1 (2.33%) Zurb Foundation
Miscellaneous
1 43 (100.00%) Social Media
2 7 (16.28%) Digital Media
2 7 (16.28%) Streaming Video
3 4 (9.30%) Blog
4 3 (6.98%) Mobile App
5 2 (4.65%) Analytical Skills
5 2 (4.65%) Hedge funds
5 2 (4.65%) Social Network
5 2 (4.65%) User Experience
6 1 (2.33%) Copywriting
6 1 (2.33%) iPhone
6 1 (2.33%) Online Games
6 1 (2.33%) Photography
6 1 (2.33%) Video Editing
Operating Systems
1 4 (9.30%) Linux
2 3 (6.98%) Windows
Processes & Methodologies
1 16 (37.21%) Analytics
1 16 (37.21%) Web Development
2 15 (34.88%) SEO
3 11 (25.58%) Email Marketing
4 10 (23.26%) Digital Marketing
5 9 (20.93%) Pay per click
6 8 (18.60%) Time Management
7 7 (16.28%) E-Commerce
7 7 (16.28%) Marketing Strategy
8 6 (13.95%) Agile Software Development
8 6 (13.95%) CRM
8 6 (13.95%) Data Analytics
8 6 (13.95%) Machine Learning
8 6 (13.95%) OO
8 6 (13.95%) TDD
8 6 (13.95%) Unit Testing
9 5 (11.63%) MVC
9 5 (11.63%) OO PHP
10 4 (9.30%) Kanban
10 4 (9.30%) SOA
Programming Languages
1 16 (37.21%) PHP
2 15 (34.88%) JavaScript
3 5 (11.63%) SQL
4 4 (9.30%) Perl
4 4 (9.30%) PHP 5
4 4 (9.30%) Python
4 4 (9.30%) Ruby
Qualifications
1 11 (25.58%) Degree
Vendors
1 16 (37.21%) Google
2 12 (27.91%) Facebook
3 8 (18.60%) Twitter
4 6 (13.95%) Adobe
5 4 (9.30%) Zend
6 2 (4.65%) Alterian
6 2 (4.65%) Aprimo
6 2 (4.65%) Apteco
6 2 (4.65%) HubSpot
6 2 (4.65%) Microsoft
6 2 (4.65%) Salesforce Marketing Cloud
6 2 (4.65%) Yahoo!
7 1 (2.33%) Salesforce.com
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