The first table below looks at the demand for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Social Media Marketing
Rank 825 836 824
Rank change year-on-year
+11 -12
Permanent jobs citing Social Media Marketing 33 60 47
As % of all permanent IT jobs located in the UK 0.031% 0.050% 0.038%
As % of the Processes & Methodologies category 0.040% 0.067% 0.052%
Number of salaries quoted 16 56 44
Average salary £37,000 £35,250 £39,000
Average salary % change year-on-year
+4.96% -9.61%
90% offered a salary of more than £27,500 £23,000 £25,400
10% offered a salary of more than £61,500 £55,000 £51,500
UK excluding London average salary £35,000 £47,000 £45,000
% change year-on-year
-25.53% +4.44%
All Processes & Methodologies
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
82363 90112 90953
As % of all permanent IT jobs located in the UK 76.41% 74.51% 73.67%
Number of salaries quoted 67577 76622 76058
Average salary £45,000 £47,500 £47,500
Average salary % change year-on-year
-5.26% -
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £70,000 £75,000 £75,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 17 May 2013 within the UK.

Social Media Marketing Salary Histogram

Social Media Marketing
Top 20 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
England +3 30 £36,500 +3.54%
London 0 15 £72,500 +107.14%
City of London +12 10 £100,000 +150.00%
South East +6 7 £36,500 -22.34%
North West +7 6 £35,000 -28.20%
Berkshire - 5 £36,500 -
Lancashire - 5 £27,500 -
Southampton - 2 - -
Hampshire - 2 - -
Manchester -19 1 £35,000 -
West Midlands -20 1 - -
South West - 1 - -
Wiltshire - 1 - -
Swindon - 1 - -
Rochdale - 1 £35,000 -
Reading - 1 £36,500 -
Oldham - 1 £35,000 -
Bury - 1 £35,000 -
Bromley - 1 - -
Birmingham - 1 - -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 66 (100.00%) Marketing
1 66 (100.00%) Social Media
2 27 (40.91%) Analytics
3 25 (37.88%) Digital Marketing
4 24 (36.36%) SEO
5 18 (27.27%) Google
5 18 (27.27%) JavaScript
6 17 (25.76%) E-Commerce
7 16 (24.24%) Pay per click
7 16 (24.24%) Online Marketing
8 14 (21.21%) CRM
8 14 (21.21%) XML
8 14 (21.21%) CSS
9 12 (18.18%) HTML
10 11 (16.67%) Degree
10 11 (16.67%) Google Analytics
11 10 (15.15%) Email Marketing
11 10 (15.15%) XHTML
11 10 (15.15%) Twitter
12 9 (13.64%) PHP
12 9 (13.64%) Advertising
13 8 (12.12%) Web Development
13 8 (12.12%) MySQL
13 8 (12.12%) Microsoft
13 8 (12.12%) Internet
13 8 (12.12%) HTML5
13 8 (12.12%) Facebook
14 7 (10.61%) SaaS
14 7 (10.61%) Java
14 7 (10.61%) Internet Marketing

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Development
1 14 (21.21%) CSS
1 14 (21.21%) XML
2 12 (18.18%) HTML
3 10 (15.15%) XHTML
4 8 (12.12%) HTML5
5 6 (9.091%) jQuery
5 6 (9.091%) J2EE
6 5 (7.576%) Web Services
7 4 (6.061%) CSS3
8 3 (4.545%) Sass
8 3 (4.545%) LESS
8 3 (4.545%) Node.js
8 3 (4.545%) Ajax
8 3 (4.545%) .NET
9 2 (3.030%) ASP.NET
10 1 (1.515%) ASP
10 1 (1.515%) Flash
10 1 (1.515%) WebSphere
10 1 (1.515%) Google Maps API
Application Platforms
1 3 (4.545%) CMS
1 3 (4.545%) WordPress
2 2 (3.030%) IIS
3 1 (1.515%) Apache
3 1 (1.515%) ColdFusion
3 1 (1.515%) Umbraco
3 1 (1.515%) WebLogic
Applications
1 6 (9.091%) MS Excel
2 5 (7.576%) MS Office
3 4 (6.061%) Photoshop
4 3 (4.545%) Adobe Illustrator
5 2 (3.030%) InDesign
6 1 (1.515%) Fireworks
Business Applications
1 11 (16.67%) Google Analytics
2 5 (7.576%) Dynamics CRM
3 1 (1.515%) Summit
Communications & Networking
1 8 (12.12%) Internet
2 1 (1.515%) LDAP
2 1 (1.515%) SSL
2 1 (1.515%) Intranet
Database & Business Intelligence
1 8 (12.12%) MySQL
2 5 (7.576%) RDBMS
3 3 (4.545%) Redis
4 1 (1.515%) DB2
Development Applications
1 4 (6.061%) JIRA
2 3 (4.545%) Git (software)
2 3 (4.545%) Dreamweaver
2 3 (4.545%) Subversion
3 1 (1.515%) InterDev
3 1 (1.515%) GoLive
3 1 (1.515%) Axure RP
General
1 66 (100.00%) Marketing
2 9 (13.64%) Advertising
3 6 (9.091%) Games
3 6 (9.091%) Retail
4 3 (4.545%) Publishing
4 3 (4.545%) Back Office
5 2 (3.030%) Finance
5 2 (3.030%) Music
5 2 (3.030%) Czech Language
Job Titles
1 13 (19.70%) Marketing Manager
2 12 (18.18%) Developer
3 10 (15.15%) Consultant
4 6 (9.091%) Web Developer
5 5 (7.576%) Marketing Executive
5 5 (7.576%) Account Manager
5 5 (7.576%) Project Manager
6 4 (6.061%) Agile Project Manager
7 3 (4.545%) Designer
7 3 (4.545%) Search Manager
7 3 (4.545%) Front-End Developer
7 3 (4.545%) Software Consultant
7 3 (4.545%) JavaScript Developer
7 3 (4.545%) Online Marketing Manager
7 3 (4.545%) Software Engineer
7 3 (4.545%) Web Designer
8 2 (3.030%) Technical Consultant
9 1 (1.515%) Digital Planner
9 1 (1.515%) Software Implementation Consultant
9 1 (1.515%) CRM Technical Consultant
Miscellaneous
1 66 (100.00%) Social Media
2 7 (10.61%) SaaS
2 7 (10.61%) Blog
3 6 (9.091%) Statistics
4 5 (7.576%) Open Source
5 4 (6.061%) Online Games
6 3 (4.545%) Social Network
6 3 (4.545%) Mashup
6 3 (4.545%) Photography
6 3 (4.545%) Copywriting
6 3 (4.545%) Digital Media
6 3 (4.545%) Mobile App
7 2 (3.030%) W3C
8 1 (1.515%) Animation
8 1 (1.515%) Learning Management System
Operating Systems
1 6 (9.091%) UNIX
1 6 (9.091%) Windows
1 6 (9.091%) Linux
Processes & Methodologies
1 27 (40.91%) Analytics
2 25 (37.88%) Digital Marketing
3 24 (36.36%) SEO
4 17 (25.76%) E-Commerce
5 16 (24.24%) Online Marketing
5 16 (24.24%) Pay per click
6 14 (21.21%) CRM
7 10 (15.15%) Email Marketing
8 8 (12.12%) Web Development
9 7 (10.61%) Internet Marketing
10 6 (9.091%) Competitor Analysis
10 6 (9.091%) Customer Engagement
10 6 (9.091%) Marketing Strategy
11 5 (7.576%) Content Management
12 4 (6.061%) Agile Software Development
12 4 (6.061%) Mobile Commerce
12 4 (6.061%) Benchmarking
12 4 (6.061%) Web Marketing
12 4 (6.061%) Web Analytics
12 4 (6.061%) Display Advertising
Programming Languages
1 18 (27.27%) JavaScript
2 9 (13.64%) PHP
3 7 (10.61%) Java
4 6 (9.091%) SQL
5 3 (4.545%) C
6 2 (3.030%) C#
6 2 (3.030%) Python
6 2 (3.030%) Ruby
6 2 (3.030%) VB.NET
7 1 (1.515%) ActionScript
Qualifications
1 11 (16.67%) Degree
2 1 (1.515%) MBA
Vendors
1 18 (27.27%) Google
2 10 (15.15%) Twitter
3 8 (12.12%) Facebook
3 8 (12.12%) Microsoft
4 6 (9.091%) BT
5 5 (7.576%) Apple
5 5 (7.576%) Oracle
6 4 (6.061%) SAP
6 4 (6.061%) Adobe
7 2 (3.030%) Cisco
7 2 (3.030%) Sybase
8 1 (1.515%) JBoss
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