The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 797 825 862
Rank change year-on-year
+28 +37
Permanent jobs citing Social Media Marketing 90 48 39
As % of all permanent IT jobs located in the UK 0.079% 0.045% 0.033%
As % of the Processes & Methodologies category 0.096% 0.056% 0.042%
Number of salaries quoted 44 41 20
Average salary £31,000 £47,500 £24,750
Average salary % change year-on-year
-34.73% +91.91%
90% offered a salary of more than £21,500 £27,000 £21,650
10% offered a salary of more than £55,000 £65,000 £50,250
UK excluding London average salary £35,000 £30,000 £24,250
% change year-on-year
+16.66% +23.71%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93443 86275 93127
As % of all permanent IT jobs located in the UK 81.90% 81.15% 79.01%
Number of salaries quoted 74604 70751 78836
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend in the UK

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 16 September 2014 within the UK.

Social Media Marketing Salary Histogram in the UK

Social Media Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 16 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +22 90 £31,000 -34.73% 18
London -7 45 £31,000 -34.73% 11
South East -4 22 £55,000 +66.66% 3
Hampshire - 17 £55,000 - 1
Fareham - 13 £55,000 - 1
South West - 9 £35,000 - 2
Wiltshire - 6 - -
Swindon - 6 - -
North West -15 5 £53,000 +76.66%
Kingston Upon Thames - 5 - -
Manchester -13 4 £53,000 +76.66%
City of London -21 4 £28,750 -39.47%
East of England - 4 £21,500 -
Hertfordshire - 4 £21,500 -
Southampton - 4 - -
Watford - 4 £21,500 -
Berkshire - 3 - -
Leeds - 3 £17,000 -
Reading - 3 - -
Yorkshire - 3 £17,000 -
West Yorkshire - 3 £17,000 -
Bristol - 2 £35,000 - 1
Oxfordshire +5 1 £27,500 -17.91%
Surrey -4 1 - - 1
Warwickshire - 1 £28,500 -
Nottinghamshire - 1 £35,000 -
East Midlands - 1 £35,000 - 1
Merseyside - 1 - -
West Midlands - 1 £28,500 - 1
Enfield - 1 £30,000 -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 16 September 2014, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 152 (100.00%) Marketing
1 152 (100.00%) Social Media
2 76 (50.00%) HTML
3 67 (44.08%) Digital Marketing
4 62 (40.79%) SEO
5 54 (35.53%) Google
6 50 (32.89%) Drupal
6 50 (32.89%) Salesforce.com
6 50 (32.89%) Analytics
7 49 (32.24%) E-Commerce
8 48 (31.58%) HTML5
9 46 (30.26%) Project Management
9 46 (30.26%) Agile Software Development
10 43 (28.29%) Internet
10 43 (28.29%) CRM
11 42 (27.63%) Content Management
11 42 (27.63%) Pay per click
11 42 (27.63%) Degree
11 42 (27.63%) Waterfall
12 41 (26.97%) SAP
13 40 (26.32%) Google Analytics
14 39 (25.66%) Umbraco
14 39 (25.66%) Android
14 39 (25.66%) PRINCE2
14 39 (25.66%) MS Visio
14 39 (25.66%) SharePoint
14 39 (25.66%) Sage
14 39 (25.66%) Scrum
14 39 (25.66%) Apple iOS
15 38 (25.00%) Online Marketing

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 16 September 2014, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 50 (32.89%) Drupal
2 39 (25.66%) Umbraco
2 39 (25.66%) SharePoint
3 31 (20.39%) CMS
4 16 (10.53%) WordPress
5 7 (4.61%) Joomla!
6 1 (0.66%) Apache
Applications
1 39 (25.66%) MS Visio
2 22 (14.47%) MS Excel
3 11 (7.24%) Photoshop
4 10 (6.58%) MS Office
5 9 (5.92%) Adobe Illustrator
6 6 (3.95%) Adobe Premiere
7 5 (3.29%) MS PowerPoint
8 1 (0.66%) InDesign
Business Applications
1 40 (26.32%) Google Analytics
2 9 (5.92%) WebTrends
3 7 (4.61%) Magento
4 2 (1.32%) SAP Oil and Gas
Cloud Services
1 8 (5.26%) MailChimp
1 8 (5.26%) SaaS
2 6 (3.95%) Force.com
3 3 (1.97%) Cloud Computing
Communications & Networking
1 43 (28.29%) Internet
2 4 (2.63%) Wireless
2 4 (2.63%) Intranet
2 4 (2.63%) LAN
2 4 (2.63%) WAN
Database & Business Intelligence
1 6 (3.95%) MySQL
2 2 (1.32%) Cognos Impromptu
Development Applications
1 1 (0.66%) Dreamweaver
General
1 152 (100.00%) Marketing
2 34 (22.37%) Advertising
3 19 (12.50%) Finance
4 13 (8.55%) Retail
5 10 (6.58%) German Language
6 7 (4.61%) French Language
7 6 (3.95%) Law
8 3 (1.97%) Italian Language
8 3 (1.97%) Spanish Language
8 3 (1.97%) Publishing
9 2 (1.32%) Manufacturing
9 2 (1.32%) Electronics
9 2 (1.32%) Telecoms
10 1 (0.66%) Multimedia
10 1 (0.66%) Banking
Job Titles
1 30 (19.74%) Marketing Manager
2 19 (12.50%) Project Manager
3 17 (11.18%) Digital Project Manager
4 15 (9.87%) Marketing Executive
5 14 (9.21%) PPC Specialist
5 14 (9.21%) PPC Manager
5 14 (9.21%) PPC Analyst
5 14 (9.21%) PPC Executive
6 12 (7.89%) Digital Marketing Manager
7 10 (6.58%) Developer
7 10 (6.58%) Designer
7 10 (6.58%) Online Marketing Manager
8 9 (5.92%) Web Manager
8 9 (5.92%) Web Project Manager
9 8 (5.26%) Digital Marketing Executive
9 8 (5.26%) Web Developer
9 8 (5.26%) Consultant
10 7 (4.61%) Coordinator
11 6 (3.95%) Social Media Consultant
12 5 (3.29%) Account Director
Libraries, Frameworks & Software Standards
1 76 (50.00%) HTML
2 48 (31.58%) HTML5
3 17 (11.18%) CSS
4 9 (5.92%) jQuery
4 9 (5.92%) CSS3
5 4 (2.63%) XHTML
5 4 (2.63%) Ajax
6 3 (1.97%) Flash
6 3 (1.97%) XML
7 1 (0.66%) LAMP
Miscellaneous
1 152 (100.00%) Social Media
2 26 (17.11%) Kindle
3 20 (13.16%) Analytical Skills
4 15 (9.87%) Blog
5 12 (7.89%) Copywriting
6 6 (3.95%) User Experience
7 4 (2.63%) Graphic Design
8 3 (1.97%) Digital Media
8 3 (1.97%) Visualisation
9 2 (1.32%) DTV
9 2 (1.32%) Statistics
9 2 (1.32%) Computer Science
9 2 (1.32%) Mobile App
10 1 (0.66%) Video Editing
10 1 (0.66%) Video on Demand
10 1 (0.66%) Data Integration
10 1 (0.66%) BBC
Operating Systems
1 39 (25.66%) Android
1 39 (25.66%) Apple iOS
2 4 (2.63%) Windows
2 4 (2.63%) Windows 7
2 4 (2.63%) Windows 8
3 1 (0.66%) Linux
Processes & Methodologies
1 67 (44.08%) Digital Marketing
2 62 (40.79%) SEO
3 50 (32.89%) Analytics
4 49 (32.24%) E-Commerce
5 46 (30.26%) Project Management
5 46 (30.26%) Agile Software Development
6 43 (28.29%) CRM
7 42 (27.63%) Content Management
7 42 (27.63%) Pay per click
7 42 (27.63%) Waterfall
8 39 (25.66%) PRINCE2
8 39 (25.66%) Scrum
9 38 (25.00%) Online Marketing
10 23 (15.13%) Email Marketing
11 22 (14.47%) Marketing Strategy
12 11 (7.24%) B2B
13 9 (5.92%) Direct Marketing
13 9 (5.92%) Data Management
13 9 (5.92%) Web Design
14 8 (5.26%) Email Management
Programming Languages
1 13 (8.55%) JavaScript
2 12 (7.89%) PHP
3 7 (4.61%) SQL
4 5 (3.29%) PHP5
5 1 (0.66%) VBA
Qualifications
1 42 (27.63%) Degree
2 1 (0.66%) PMP
2 1 (0.66%) PMI Certification
Quality Assurance & Compliance
1 26 (17.11%) ISO 9001
2 1 (0.66%) QA
Systems Management
1 1 (0.66%) Plesk
Vendors
1 54 (35.53%) Google
2 50 (32.89%) Salesforce.com
3 41 (26.97%) SAP
4 39 (25.66%) Sage
5 24 (15.79%) Facebook
6 20 (13.16%) Twitter
7 14 (9.21%) Adobe
8 9 (5.92%) Omniture
9 6 (3.95%) Microsoft
10 5 (3.29%) HubSpot
11 4 (2.63%) Apple
12 3 (1.97%) Marketo
12 3 (1.97%) Pardot
12 3 (1.97%) Eloqua
12 3 (1.97%) DoubleClick
13 2 (1.32%) Yahoo!
Romford
I4 Recruitment
Salary: £20k - 25k per year + Excellent Benefits
Posted: 4 days ago
Newton Abbot, Devon
RecruitmentRevolution.com
Posted: 6 days ago
Fareham, Hampshire
Deerfoot IT Resources Ltd
Salary: £55000 per annum + bonus and benefits
Posted: 6 days ago
Bristol Avon
Pertemps ERP
Salary: £35k+ Depending on Experience
Posted: 12 days ago
Sutton, Surrey
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 14 days ago
Holloway, Derbyshire
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 14 days ago
Croydon, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 14 days ago
Hounslow, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 14 days ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 14 days ago
Bromley, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 14 days ago
Dartford, Kent
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 14 days ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 14 days ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 14 days ago
London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 19 days ago
Birmingham
Blue Town Online
Salary: £20k per year
Posted: 19 days ago
North West London
Isabella Oliver Ltd
Salary: From £30,000 to £40,000 per annum
Posted: 21 days ago
Croydon, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 28 days ago
Hounslow, London
TheSmartList
Salary: + £2k performance related bonus after 6 months
Posted: 28 days ago