The first table below looks at the demand for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 803 818 865
Rank change year-on-year
+15 +47
Permanent jobs citing Social Media Marketing 78 52 30
As % of all permanent IT jobs located in the UK 0.067% 0.048% 0.026%
As % of the Processes & Methodologies category 0.083% 0.061% 0.033%
Number of salaries quoted 49 34 18
Average salary £35,000 £39,250 £30,000
Average salary % change year-on-year
-10.82% +30.83%
90% offered a salary of more than £21,500 £28,250 £19,950
10% offered a salary of more than £55,000 £75,000 £57,250
UK excluding London average salary £43,000 £34,000 £24,000
% change year-on-year
+26.47% +41.66%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93591 85411 91038
As % of all permanent IT jobs located in the UK 80.38% 78.79% 77.51%
Number of salaries quoted 75267 69754 77438
Average salary £47,500 £47,000 £46,000
Average salary % change year-on-year
+1.06% +2.17%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend in the UK

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 1 August 2014 within the UK.

Social Media Marketing Salary Histogram in the UK

Social Media Marketing
Top 25 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 1 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -31 78 £35,000 -10.82% 9
London -20 36 £31,000 -34.73% 3
South East +4 26 £50,000 +33.33% 2
Hampshire +12 23 £52,500 +40.00% 2
Fareham - 23 £52,500 - 2
City of London -13 11 £35,000 -26.31% 1
South West - 6 £37,500 - 2
East of England - 4 £21,500 -
Watford - 4 £21,500 -
Hertfordshire - 4 £21,500 -
Manchester -2 3 £31,000 +3.33% 1
North West -4 3 £31,000 +3.33% 1
Bath - 3 £37,500 - 1
Somerset - 3 £37,500 - 1
Swindon - 3 - - 1
Wiltshire - 3 - - 1
Berkshire -5 2 - -
Reading - 2 - -
Leeds - 2 £17,000 - 1
Yorkshire - 2 £17,000 - 1
West Yorkshire - 2 £17,000 - 1
Surrey - 1 £45,000 -
Warwickshire - 1 £28,500 -
Leamington Spa - 1 £28,500 -
West Midlands - 1 £28,500 -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 1 August 2014, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 141 (100.00%) Marketing
1 141 (100.00%) Social Media
2 64 (45.39%) HTML
3 63 (44.68%) SEO
4 58 (41.13%) Digital Marketing
5 53 (37.59%) E-Commerce
6 51 (36.17%) Pay per click
7 46 (32.62%) HTML5
7 46 (32.62%) Project Management
8 42 (29.79%) CRM
8 42 (29.79%) Umbraco
9 41 (29.08%) Drupal
9 41 (29.08%) Google
9 41 (29.08%) Salesforce.com
9 41 (29.08%) Analytics
10 40 (28.37%) Internet
10 40 (28.37%) Degree
11 39 (27.66%) Online Marketing
11 39 (27.66%) SAP
12 38 (26.95%) PRINCE2
12 38 (26.95%) Content Management
13 37 (26.24%) Apple iOS
14 36 (25.53%) Waterfall
14 36 (25.53%) Android
14 36 (25.53%) SharePoint
14 36 (25.53%) MS Visio
14 36 (25.53%) Sage
14 36 (25.53%) Scrum
15 33 (23.40%) CMS
16 31 (21.99%) Google Analytics

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 1 August 2014, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 42 (29.79%) Umbraco
2 41 (29.08%) Drupal
3 36 (25.53%) SharePoint
4 33 (23.40%) CMS
5 19 (13.48%) WordPress
6 3 (2.13%) Joomla!
7 1 (0.71%) Apache
Applications
1 36 (25.53%) MS Visio
2 21 (14.89%) MS Excel
3 14 (9.93%) Adobe Illustrator
3 14 (9.93%) Photoshop
4 11 (7.80%) MS Office
5 4 (2.84%) MS PowerPoint
6 3 (2.13%) Adobe Premiere
Business Applications
1 31 (21.99%) Google Analytics
2 10 (7.09%) Magento
3 8 (5.67%) WebTrends
4 2 (1.42%) SAP Oil and Gas
5 1 (0.71%) Oracle CRM
Cloud Services
1 5 (3.55%) SaaS
1 5 (3.55%) MailChimp
2 3 (2.13%) Cloud Computing
2 3 (2.13%) Force.com
Communications & Networking
1 40 (28.37%) Internet
2 4 (2.84%) Intranet
3 3 (2.13%) Wireless
3 3 (2.13%) LAN
3 3 (2.13%) WAN
Database & Business Intelligence
1 10 (7.09%) MySQL
General
1 141 (100.00%) Marketing
2 23 (16.31%) Advertising
3 14 (9.93%) German Language
3 14 (9.93%) Retail
4 10 (7.09%) Finance
5 7 (4.96%) French Language
6 6 (4.26%) Legal
7 5 (3.55%) Law
8 3 (2.13%) Italian Language
8 3 (2.13%) Spanish Language
9 2 (1.42%) Manufacturing
9 2 (1.42%) Publishing
9 2 (1.42%) Electronics
9 2 (1.42%) Telecoms
9 2 (1.42%) Mandarin Language
Job Titles
1 39 (27.66%) Marketing Manager
2 17 (12.06%) Digital Marketing Manager
2 17 (12.06%) Marketing Executive
3 16 (11.35%) PPC Manager
3 16 (11.35%) PPC Analyst
3 16 (11.35%) PPC Specialist
3 16 (11.35%) PPC Executive
4 13 (9.22%) Project Manager
5 12 (8.51%) Online Marketing Manager
5 12 (8.51%) Digital Project Manager
6 10 (7.09%) Developer
7 9 (6.38%) Designer
8 8 (5.67%) Digital Marketing Executive
9 7 (4.96%) Coordinator
10 6 (4.26%) Web Developer
10 6 (4.26%) Web Manager
10 6 (4.26%) Web Project Manager
11 5 (3.55%) Account Manager
11 5 (3.55%) WordPress Developer
12 4 (2.84%) Product Owner
Libraries, Frameworks & Software Standards
1 64 (45.39%) HTML
2 46 (32.62%) HTML5
3 14 (9.93%) CSS
4 10 (7.09%) jQuery
4 10 (7.09%) CSS3
5 6 (4.26%) Flash
6 5 (3.55%) Ajax
7 3 (2.13%) XHTML
8 1 (0.71%) LAMP
8 1 (0.71%) .NET
Miscellaneous
1 141 (100.00%) Social Media
2 26 (18.44%) Kindle
3 18 (12.77%) Copywriting
4 16 (11.35%) Blog
5 5 (3.55%) Digital Media
6 4 (2.84%) Computer Science
7 2 (1.42%) Mobile App
7 2 (1.42%) DTV
7 2 (1.42%) Graphic Design
8 1 (0.71%) Statistics
Operating Systems
1 37 (26.24%) Apple iOS
2 36 (25.53%) Android
3 3 (2.13%) Windows 7
3 3 (2.13%) Windows
3 3 (2.13%) Windows 8
4 1 (0.71%) Linux
Processes & Methodologies
1 63 (44.68%) SEO
2 58 (41.13%) Digital Marketing
3 53 (37.59%) E-Commerce
4 51 (36.17%) Pay per click
5 46 (32.62%) Project Management
6 42 (29.79%) CRM
7 41 (29.08%) Analytics
8 39 (27.66%) Online Marketing
9 38 (26.95%) PRINCE2
9 38 (26.95%) Content Management
10 36 (25.53%) Waterfall
10 36 (25.53%) Scrum
11 21 (14.89%) Email Marketing
11 21 (14.89%) Marketing Strategy
12 18 (12.77%) Web Design
13 10 (7.09%) Responsive Web Design
14 7 (4.96%) Customer Engagement
15 6 (4.26%) B2B
15 6 (4.26%) Direct Marketing
16 5 (3.55%) Data Management
Programming Languages
1 11 (7.80%) JavaScript
1 11 (7.80%) PHP
2 9 (6.38%) SQL
3 5 (3.55%) PHP5
4 1 (0.71%) VBA
4 1 (0.71%) Java
Qualifications
1 40 (28.37%) Degree
Quality Assurance & Compliance
1 26 (18.44%) ISO 9001
2 4 (2.84%) QA
Systems Management
1 5 (3.55%) Plesk
Vendors
1 41 (29.08%) Google
1 41 (29.08%) Salesforce.com
2 39 (27.66%) SAP
3 36 (25.53%) Sage
4 24 (17.02%) Facebook
5 18 (12.77%) Twitter
6 13 (9.22%) Adobe
7 8 (5.67%) Microsoft
7 8 (5.67%) Omniture
8 4 (2.84%) HubSpot
9 3 (2.13%) DoubleClick
9 3 (2.13%) Apple
10 2 (1.42%) Yahoo!
11 1 (0.71%) JD Edwards
11 1 (0.71%) Oracle
11 1 (0.71%) Eloqua
London
Verticality Ltd
Salary: £27000 to £35000 per annum - generous benefits package
Posted: 56 minutes ago
Fareham, Hampshire
Deerfoot IT Resources Ltd
Salary: £55000 per annum + bonus and benefits
Posted: 4 hours ago
London
FTSE
Posted: Yesterday
Manchester, Lancashire
Sanderson
Salary: £65000.00 - £85000.00 per annum + Bonus, Pension,
Posted: 2 days ago
Leeds, West Yorkshire
Mortimer Spinks
Salary: £16000 - £18000 per annum
Posted: 3 days ago
City of London
Real Staffing
Salary: £45000 - £60000 per annum + Bonus and bens
Posted: 9 days ago
Swindon, Wiltshire
TeamPeople
Posted: 14 days ago
Fareham
Deerfoot IT
Salary: 23 days holiday
Posted: 15 days ago
Bath
Blue Town Online
Salary: £22k - 25k per year
Posted: 22 days ago