The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 820 836 868
Rank change year-on-year
+16 +32
Permanent jobs citing Social Media Marketing 84 43 40
As % of all permanent IT jobs located in the UK 0.074% 0.040% 0.035%
As % of the Processes & Methodologies category 0.090% 0.049% 0.044%
Number of salaries quoted 42 41 28
Average salary £31,750 £47,500 £35,000
Average salary % change year-on-year
-33.15% +35.71%
90% offered a salary of more than £21,600 £24,000 £23,500
10% offered a salary of more than £55,000 £57,500 £53,250
UK excluding London average salary £35,000 £29,500 £24,500
% change year-on-year
+18.64% +20.40%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93253 88183 90713
As % of all permanent IT jobs located in the UK 81.97% 81.51% 78.92%
Number of salaries quoted 75196 72427 76352
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend in the UK

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 21 October 2014 within the UK.

Social Media Marketing Salary Histogram in the UK

Social Media Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +25 84 £31,750 -33.15% 8
London -7 41 £31,000 -34.73% 2
South East +4 15 £55,000 +74.60% 3
South West - 15 £35,000 -
North West 0 8 £26,500 +23.25% 2
Hampshire - 8 £55,000 -
Wiltshire - 6 - -
Swindon - 6 - -
City of London -4 5 £32,500 -31.57%
Devon - 5 - -
Kingston Upon Thames - 5 - -
Manchester - 5 £25,750 - 1
Newton Abbot - 5 - -
Bristol - 4 £35,000 -
Fareham - 4 £55,000 -
Southampton - 4 - -
Leeds - 3 £17,000 -
Reading - 3 - -
Berkshire - 3 - -
Yorkshire - 3 £17,000 -
West Yorkshire - 3 £17,000 -
Surrey -14 2 £55,000 +86.44%
Sale - 2 £20,500 -
Oxfordshire +13 1 £27,500 -17.91%
Lancashire 0 1 £30,500 +41.86% 1
Nottinghamshire - 1 £35,000 -
Hertfordshire - 1 £21,500 -
Cheshire - 1 £22,500 -
East Sussex - 1 £48,500 - 1
Docklands, London - 1 £32,500 - 1

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 21 October 2014, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 155 (100.00%) Marketing
1 155 (100.00%) Social Media
2 75 (48.39%) Digital Marketing
3 71 (45.81%) HTML
4 59 (38.06%) SEO
5 58 (37.42%) Google
6 56 (36.13%) Analytics
7 46 (29.68%) Google Analytics
8 44 (28.39%) Online Marketing
9 43 (27.74%) Drupal
9 43 (27.74%) Pay per click
10 42 (27.10%) Salesforce.com
11 41 (26.45%) E-Commerce
11 41 (26.45%) Agile Software Development
12 39 (25.16%) Degree
13 38 (24.52%) Project Management
13 38 (24.52%) HTML5
14 36 (23.23%) Advertising
15 35 (22.58%) Internet
15 35 (22.58%) Waterfall
16 33 (21.29%) CMS
16 33 (21.29%) Content Management
17 32 (20.65%) CRM
17 32 (20.65%) SAP
18 31 (20.00%) PRINCE2
18 31 (20.00%) Android
18 31 (20.00%) Apple iOS
19 30 (19.35%) Marketing Strategy
19 30 (19.35%) Umbraco
19 30 (19.35%) Scrum

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 21 October 2014, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 43 (27.74%) Drupal
2 33 (21.29%) CMS
3 30 (19.35%) Umbraco
3 30 (19.35%) SharePoint
4 17 (10.97%) WordPress
5 9 (5.81%) Joomla!
6 1 (0.65%) Apache
6 1 (0.65%) Sitecore CMS
Applications
1 30 (19.35%) MS Visio
2 19 (12.26%) MS Excel
3 11 (7.10%) Photoshop
4 8 (5.16%) Adobe Illustrator
5 7 (4.52%) Adobe Creative Suite
6 6 (3.87%) MS Office
6 6 (3.87%) Adobe Premiere
7 5 (3.23%) MS PowerPoint
8 1 (0.65%) MS Project
8 1 (0.65%) InDesign
Business Applications
1 46 (29.68%) Google Analytics
2 9 (5.81%) WebTrends
3 8 (5.16%) Magento
4 2 (1.29%) SAP Oil and Gas
Cloud Services
1 8 (5.16%) SaaS
1 8 (5.16%) MailChimp
2 6 (3.87%) Force.com
3 3 (1.94%) Cloud Computing
Communications & Networking
1 35 (22.58%) Internet
2 4 (2.58%) Wireless
2 4 (2.58%) LAN
2 4 (2.58%) WAN
3 2 (1.29%) Intranet
Database & Business Intelligence
1 5 (3.23%) MySQL
2 4 (2.58%) Cognos Impromptu
Development Applications
1 1 (0.65%) Dreamweaver
General
1 155 (100.00%) Marketing
2 36 (23.23%) Advertising
3 19 (12.26%) Finance
4 14 (9.03%) Retail
5 10 (6.45%) German Language
6 7 (4.52%) French Language
6 7 (4.52%) Telecoms
7 3 (1.94%) Law
7 3 (1.94%) Italian Language
7 3 (1.94%) Spanish Language
8 2 (1.29%) Multimedia
8 2 (1.29%) Manufacturing
8 2 (1.29%) Electronics
8 2 (1.29%) Publishing
9 1 (0.65%) Games
9 1 (0.65%) Banking
Job Titles
1 21 (13.55%) Marketing Manager
1 21 (13.55%) Project Manager
2 20 (12.90%) Marketing Executive
3 19 (12.26%) Digital Project Manager
4 14 (9.03%) PPC Specialist
4 14 (9.03%) PPC Manager
4 14 (9.03%) PPC Analyst
4 14 (9.03%) PPC Executive
5 13 (8.39%) Digital Marketing Executive
6 10 (6.45%) Consultant
6 10 (6.45%) Developer
6 10 (6.45%) Online Marketing Manager
7 9 (5.81%) Web Project Manager
7 9 (5.81%) Web Manager
7 9 (5.81%) Designer
8 8 (5.16%) Web Developer
9 7 (4.52%) Digital Marketing Manager
9 7 (4.52%) Coordinator
10 6 (3.87%) Social Media Consultant
11 5 (3.23%) SEO Consultant
Libraries, Frameworks & Software Standards
1 71 (45.81%) HTML
2 38 (24.52%) HTML5
3 19 (12.26%) CSS
4 8 (5.16%) CSS3
4 8 (5.16%) jQuery
5 4 (2.58%) XML
5 4 (2.58%) XHTML
6 3 (1.94%) Ajax
7 1 (0.65%) Flash
7 1 (0.65%) .NET
7 1 (0.65%) LAMP
Miscellaneous
1 155 (100.00%) Social Media
2 22 (14.19%) Analytical Skills
3 17 (10.97%) Kindle
4 16 (10.32%) Copywriting
5 13 (8.39%) Blog
6 9 (5.81%) Graphic Design
7 8 (5.16%) User Experience
8 6 (3.87%) Statistics
9 3 (1.94%) Digital Media
9 3 (1.94%) Visualisation
10 2 (1.29%) Mobile App
10 2 (1.29%) DTV
11 1 (0.65%) BBC
11 1 (0.65%) Mobile Games
11 1 (0.65%) Data Integration
11 1 (0.65%) Photography
11 1 (0.65%) Video Editing
11 1 (0.65%) Computer Science
11 1 (0.65%) Video on Demand
Operating Systems
1 31 (20.00%) Android
1 31 (20.00%) Apple iOS
2 4 (2.58%) Windows 7
2 4 (2.58%) Windows 8
2 4 (2.58%) Windows
3 1 (0.65%) Linux
Processes & Methodologies
1 75 (48.39%) Digital Marketing
2 59 (38.06%) SEO
3 56 (36.13%) Analytics
4 44 (28.39%) Online Marketing
5 43 (27.74%) Pay per click
6 41 (26.45%) E-Commerce
6 41 (26.45%) Agile Software Development
7 38 (24.52%) Project Management
8 35 (22.58%) Waterfall
9 33 (21.29%) Content Management
10 32 (20.65%) CRM
11 31 (20.00%) PRINCE2
12 30 (19.35%) Marketing Strategy
12 30 (19.35%) Scrum
13 27 (17.42%) Email Marketing
14 15 (9.68%) B2B
15 14 (9.03%) Web Design
16 13 (8.39%) Data Management
17 9 (5.81%) Direct Marketing
18 8 (5.16%) Email Management
Programming Languages
1 14 (9.03%) JavaScript
2 13 (8.39%) PHP
3 7 (4.52%) SQL
4 5 (3.23%) PHP5
5 1 (0.65%) VBA
5 1 (0.65%) Java
Qualifications
1 39 (25.16%) Degree
2 1 (0.65%) PMP
2 1 (0.65%) PMI Certification
Quality Assurance & Compliance
1 17 (10.97%) ISO 9001
Vendors
1 58 (37.42%) Google
2 42 (27.10%) Salesforce.com
3 32 (20.65%) SAP
4 30 (19.35%) Sage
5 25 (16.13%) Facebook
6 24 (15.48%) Twitter
7 13 (8.39%) Adobe
8 9 (5.81%) Omniture
9 4 (2.58%) Apple
10 3 (1.94%) DoubleClick
10 3 (1.94%) Eloqua
10 3 (1.94%) Marketo
10 3 (1.94%) HubSpot
10 3 (1.94%) Pardot
11 2 (1.29%) Yahoo!
11 2 (1.29%) Microsoft
12 1 (0.65%) Sitecore
12 1 (0.65%) Alterian
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