The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 29 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Dec 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 818 874 840
Rank change year-on-year
+56 -34
Permanent jobs citing Social Media Marketing 72 26 56
As % of all permanent IT jobs located in the UK 0.066% 0.024% 0.049%
As % of the Processes & Methodologies category 0.080% 0.029% 0.062%
Number of salaries quoted 58 19 51
Average salary £35,000 £35,000 £35,000
90% offered a salary of more than £22,500 £18,000 £21,000
10% offered a salary of more than £58,750 £57,500 £55,000
UK excluding London average salary £35,000 £30,000 £30,000
% change year-on-year
+16.66% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90475 88205 90651
As % of all permanent IT jobs located in the UK 82.32% 81.88% 79.60%
Number of salaries quoted 74561 70659 77237
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £74,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend in the UK

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 29 December 2014 within the UK.

Social Media Marketing Salary Histogram in the UK

Social Media Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 29 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +49 71 £35,000 - 9
London +16 26 £32,500 -39.53% 3
South East +6 16 £46,250 +32.14% 1
City of London +24 13 £67,500 +42.10% 2
South West - 13 £32,500 - 1
Hampshire - 11 £45,000 - 1
Fareham - 10 £45,000 - 1
North West -10 9 £22,500 -25.00% 3
Devon - 8 £25,000 -
Newton Abbot - 8 £25,000 -
Cheshire - 5 £22,500 - 1
Bristol - 4 £35,000 - 1
Chester - 4 £22,500 -
Northamptonshire - 4 £29,500 -
East Midlands - 4 £29,500 - 1
Manchester -16 3 £20,500 -31.66% 2
Yorkshire -8 2 £35,000 -
South Yorkshire - 2 £35,000 -
Surrey - 2 £51,250 -
Sale - 2 £20,500 -
Sheffield - 2 £35,000 -
East Sussex -8 1 £48,500 +38.57%
Brighton -11 1 £48,500 +38.57%
East of England -27 1 £40,000 +14.28%
Lancashire - 1 £30,500 -
Docklands, London - 1 £32,500 -
Marlow - 1 £22,500 -
Macclesfield - 1 £47,500 -
Southampton - 1 - -
Berkshire - 1 - -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 29 December 2014, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 160 (100.00%) Marketing
1 160 (100.00%) Social Media
2 75 (46.88%) Digital Marketing
3 74 (46.25%) HTML
4 66 (41.25%) SEO
4 66 (41.25%) Google
5 65 (40.63%) Analytics
6 48 (30.00%) Online Marketing
7 47 (29.38%) Pay per click
7 47 (29.38%) Google Analytics
8 40 (25.00%) Advertising
9 38 (23.75%) Degree
10 37 (23.13%) E-Commerce
11 34 (21.25%) Salesforce.com
12 33 (20.63%) Agile Software Development
13 32 (20.00%) Facebook
14 31 (19.38%) Marketing Strategy
14 31 (19.38%) Drupal
14 31 (19.38%) Internet
15 29 (18.13%) Email Marketing
15 29 (18.13%) Twitter
15 29 (18.13%) Waterfall
16 28 (17.50%) Project Management
17 27 (16.88%) CMS
17 27 (16.88%) Analytical Skills
18 26 (16.25%) HTML5
18 26 (16.25%) CSS
19 24 (15.00%) Content Management
20 23 (14.38%) PRINCE2
21 22 (13.75%) Scrum

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 29 December 2014, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 31 (19.38%) Drupal
2 27 (16.88%) CMS
3 21 (13.13%) WordPress
4 18 (11.25%) Umbraco
5 17 (10.63%) SharePoint
6 9 (5.63%) Joomla!
7 2 (1.25%) Sitecore CMS
8 1 (0.63%) Adobe CQ
8 1 (0.63%) Apache
Applications
1 18 (11.25%) MS Visio
2 14 (8.75%) Photoshop
3 13 (8.13%) MS Excel
4 8 (5.00%) MS Office
4 8 (5.00%) Adobe Illustrator
5 7 (4.38%) Adobe Creative Suite
6 6 (3.75%) Adobe Premiere
6 6 (3.75%) MS PowerPoint
7 1 (0.63%) InDesign
7 1 (0.63%) MS Project
Business Applications
1 47 (29.38%) Google Analytics
2 9 (5.63%) WebTrends
3 8 (5.00%) Magento
4 6 (3.75%) Radian6
Cloud Services
1 8 (5.00%) SaaS
1 8 (5.00%) MailChimp
2 6 (3.75%) Force.com
Communications & Networking
1 31 (19.38%) Internet
2 4 (2.50%) Wireless
2 4 (2.50%) LAN
2 4 (2.50%) WAN
3 1 (0.63%) Intranet
Database & Business Intelligence
1 5 (3.13%) MySQL
2 4 (2.50%) Cognos Impromptu
Development Applications
1 1 (0.63%) Dreamweaver
1 1 (0.63%) JIRA
General
1 160 (100.00%) Marketing
2 40 (25.00%) Advertising
3 20 (12.50%) Finance
4 5 (3.13%) Telecoms
4 5 (3.13%) Retail
5 3 (1.88%) French Language
5 3 (1.88%) German Language
6 2 (1.25%) Multimedia
6 2 (1.25%) Publishing
6 2 (1.25%) Games
7 1 (0.63%) Banking
7 1 (0.63%) Pharmaceutical
7 1 (0.63%) Law
Job Titles
1 28 (17.50%) Project Manager
2 26 (16.25%) Marketing Executive
3 21 (13.13%) Digital Project Manager
4 18 (11.25%) Digital Marketing Executive
5 15 (9.38%) PPC Manager
5 15 (9.38%) PPC Analyst
5 15 (9.38%) PPC Executive
5 15 (9.38%) PPC Specialist
6 14 (8.75%) Marketing Manager
7 11 (6.88%) Developer
8 10 (6.25%) Consultant
8 10 (6.25%) Senior Manager
8 10 (6.25%) Social Media Manager
9 9 (5.63%) Designer
9 9 (5.63%) Online Marketing Manager
10 8 (5.00%) Web Project Manager
10 8 (5.00%) Web Manager
10 8 (5.00%) Web Developer
11 6 (3.75%) Senior Project Manager
11 6 (3.75%) Senior Digital Project Manager
Libraries, Frameworks & Software Standards
1 74 (46.25%) HTML
2 26 (16.25%) CSS
2 26 (16.25%) HTML5
3 11 (6.88%) jQuery
4 8 (5.00%) CSS3
5 4 (2.50%) XHTML
5 4 (2.50%) XML
6 3 (1.88%) Ajax
7 1 (0.63%) LAMP
7 1 (0.63%) Flash
7 1 (0.63%) .NET
Miscellaneous
1 160 (100.00%) Social Media
2 27 (16.88%) Analytical Skills
3 18 (11.25%) Copywriting
4 16 (10.00%) Blog
5 14 (8.75%) Graphic Design
6 12 (7.50%) Kindle
7 10 (6.25%) Statistics
8 6 (3.75%) User Experience
9 4 (2.50%) Mobile App
10 3 (1.88%) Visualisation
10 3 (1.88%) Photography
11 2 (1.25%) BBC
11 2 (1.25%) Mobile Games
11 2 (1.25%) E-Learning
12 1 (0.63%) Management Information System
12 1 (0.63%) Video Editing
12 1 (0.63%) Computer Science
12 1 (0.63%) Video on Demand
12 1 (0.63%) Data Integration
12 1 (0.63%) Digital Media
Operating Systems
1 20 (12.50%) Android
1 20 (12.50%) Apple iOS
2 4 (2.50%) Windows 8
2 4 (2.50%) Windows 7
2 4 (2.50%) Windows
3 1 (0.63%) Linux
Processes & Methodologies
1 75 (46.88%) Digital Marketing
2 66 (41.25%) SEO
3 65 (40.63%) Analytics
4 48 (30.00%) Online Marketing
5 47 (29.38%) Pay per click
6 37 (23.13%) E-Commerce
7 33 (20.63%) Agile Software Development
8 31 (19.38%) Marketing Strategy
9 29 (18.13%) Waterfall
9 29 (18.13%) Email Marketing
10 28 (17.50%) Project Management
11 24 (15.00%) Content Management
12 23 (14.38%) PRINCE2
13 22 (13.75%) Scrum
14 21 (13.13%) Web Design
14 21 (13.13%) CRM
15 18 (11.25%) Data Management
16 16 (10.00%) Web Development
16 16 (10.00%) B2B
17 9 (5.63%) Direct Marketing
Programming Languages
1 18 (11.25%) JavaScript
2 13 (8.13%) PHP
3 7 (4.38%) SQL
4 5 (3.13%) PHP5
5 1 (0.63%) Java
5 1 (0.63%) VBA
Qualifications
1 38 (23.75%) Degree
2 1 (0.63%) PMP
2 1 (0.63%) PMI Certification
Quality Assurance & Compliance
1 12 (7.50%) ISO 9001
2 2 (1.25%) QA
Vendors
1 66 (41.25%) Google
2 34 (21.25%) Salesforce.com
3 32 (20.00%) Facebook
4 29 (18.13%) Twitter
5 17 (10.63%) Sage
5 17 (10.63%) SAP
6 14 (8.75%) Adobe
7 9 (5.63%) Omniture
8 4 (2.50%) Apple
8 4 (2.50%) Microsoft
8 4 (2.50%) HubSpot
9 3 (1.88%) Pardot
9 3 (1.88%) Eloqua
9 3 (1.88%) Marketo
10 2 (1.25%) Sitecore
10 2 (1.25%) Alterian
Twickenham, Middlesex
Centric Resource
Salary: From £35,000 to £45,000 per annum + Benefits
Posted: 5 days ago
Fareham
Deerfoot IT
Salary: £40000 - £50000 per annum + bonus, medical, pension
Posted: 6 days ago
Bolton
Applause IT Innovation
Salary: £45000 - £50000 per annum + benefits
Posted: 6 days ago
Nottingham, Nottinghamshire
Senitor Associates
Salary: £27000 - £34000 per annum + benefits, equity
Posted: 6 days ago
City, London
Oscar Associates (UK) Ltd
Salary: £18000 - £25000 per annum
Posted: 6 days ago
City, London
Oscar Associates (UK) Ltd
Salary: £30000 - £400000 per annum
Posted: 6 days ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £18000 - £25000 per annum
Posted: 6 days ago
Cheshire
DP Connect
Salary: £40000 - £55000 per annum
Posted: 12 days ago