The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Social Media Marketing
Rank 818 853 829
Rank change year-on-year
+35 -24
Permanent jobs citing Social Media Marketing 74 76 51
As % of all permanent IT jobs located in the UK 0.068% 0.065% 0.047%
As % of the Processes & Methodologies category 0.080% 0.079% 0.058%
Number of salaries quoted 53 48 32
Average salary £27,500 £37,000 £39,250
Average salary % change year-on-year
-25.67% -5.73%
90% offered a salary of more than £21,000 £25,700 £30,000
10% offered a salary of more than £42,500 £55,000 £75,000
UK excluding London average salary £25,000 £45,000 £35,750
% change year-on-year
-44.44% +25.87%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92903 96809 88106
As % of all permanent IT jobs located in the UK 84.83% 82.75% 81.03%
Number of salaries quoted 76050 77958 72052
Average salary £50,000 £48,000 £47,000
Average salary % change year-on-year
+4.16% +2.12%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

Social Media Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Social Media Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the UK

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing within the UK.

Social Media Marketing Salary Trend in the UK

Social Media Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Social Media Marketing over the 3 months to 31 July 2015 within the UK.

Social Media Marketing Salary Histogram in the UK

Social Media Marketing
Top 20 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Social Media Marketing within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 72 £27,500 -25.67% 6
London +25 28 £38,750 +25.00% 1
North West +13 20 £25,000 -19.35% 2
Hampshire -7 16 £24,500 -51.00% 1
South East -11 16 £24,500 -51.00% 1
Lancashire - 14 £22,000 - 1
Preston - 10 £24,000 - 1
Southampton - 9 £23,750 - 1
City of London +21 6 £37,500 +7.14%
Manchester +9 6 £32,500 +4.83%
West Midlands -6 5 £34,000 +19.29% 1
Staffordshire - 5 £34,000 -
Stoke-on-Trent - 4 £34,000 -
Yorkshire +4 2 £18,000 -19.10%
South Yorkshire - 2 £18,000 -
Sheffield - 2 £18,000 -
Kingston Upon Thames - 2 £40,000 -
Leicester - 1 £18,000 -
Leicestershire - 1 £18,000 -
East Midlands - 1 £18,000 -

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 116 (100.00%) Marketing
1 116 (100.00%) Social Media
2 68 (58.62%) Digital Marketing
3 62 (53.45%) SEO
4 53 (45.69%) Pay per click
5 51 (43.97%) HTML
6 48 (41.38%) Analytics
7 39 (33.62%) Content Management
8 38 (32.76%) Email Marketing
8 38 (32.76%) CSS
9 37 (31.90%) WordPress
10 34 (29.31%) PHP
11 31 (26.72%) Facebook
12 29 (25.00%) CMS
12 29 (25.00%) jQuery
13 28 (24.14%) Twitter
14 23 (19.83%) Online Marketing
14 23 (19.83%) Google
15 22 (18.97%) Web Development
16 19 (16.38%) Degree
17 18 (15.52%) Google Analytics
18 17 (14.66%) Advertising
19 15 (12.93%) Analytical Skills
19 15 (12.93%) Finance
19 15 (12.93%) Project Management
20 13 (11.21%) Microsoft
20 13 (11.21%) Adobe
20 13 (11.21%) B2B
20 13 (11.21%) Campaign Management
21 11 (9.48%) E-Commerce

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT jobs within the UK citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 37 (31.90%) WordPress
2 29 (25.00%) CMS
3 7 (6.03%) Joomla!
4 5 (4.31%) Sitecore CMS
5 2 (1.72%) Drupal
6 1 (0.86%) Umbraco
Applications
1 10 (8.62%) Photoshop
2 9 (7.76%) MS Office
3 7 (6.03%) MS PowerPoint
4 5 (4.31%) MS Excel
5 2 (1.72%) Fireworks
5 2 (1.72%) CorelDRAW
5 2 (1.72%) Adobe Illustrator
5 2 (1.72%) InDesign
6 1 (0.86%) Adobe Creative Suite
Business Applications
1 6 (5.17%) Magento
2 2 (1.72%) Radian6
Cloud Services
1 18 (15.52%) Google Analytics
2 2 (1.72%) SaaS
3 1 (0.86%) MailChimp
Communications & Networking
1 8 (6.90%) DNS
2 1 (0.86%) SSL
2 1 (0.86%) Intranet
2 1 (0.86%) Internet
2 1 (0.86%) SMS
Database & Business Intelligence
1 8 (6.90%) MySQL
2 1 (0.86%) SQL Server
Development Applications
1 4 (3.45%) Git (software)
2 2 (1.72%) Dreamweaver
General
1 116 (100.00%) Marketing
2 17 (14.66%) Advertising
3 15 (12.93%) Finance
4 9 (7.76%) Publishing
5 5 (4.31%) Dutch Language
6 4 (3.45%) Multimedia
7 3 (2.59%) Retail
8 1 (0.86%) Manufacturing
8 1 (0.86%) French Language
Job Titles
1 35 (30.17%) Developer
2 19 (16.38%) Marketing Manager
3 17 (14.66%) Marketing Executive
4 16 (13.79%) Social Media Manager
5 12 (10.34%) Digital Marketing Executive
6 10 (8.62%) PHP Developer
6 10 (8.62%) Junior
7 9 (7.76%) Junior Developer
7 9 (7.76%) Junior PHP Developer
7 9 (7.76%) Website Developer
8 6 (5.17%) Digital Marketing Manager
8 6 (5.17%) Social Media Specialist
8 6 (5.17%) Project Manager
8 6 (5.17%) Analyst
8 6 (5.17%) Web Developer
8 6 (5.17%) Account Manager
9 5 (4.31%) Designer
10 4 (3.45%) Digital Account Manager
10 4 (3.45%) iOS Developer
10 4 (3.45%) Social Media Executive
Libraries, Frameworks & Software Standards
1 51 (43.97%) HTML
2 38 (32.76%) CSS
3 29 (25.00%) jQuery
4 2 (1.72%) HTML5
4 2 (1.72%) XHTML
5 1 (0.86%) RSS
5 1 (0.86%) NHibernate
5 1 (0.86%) .NET Framework
5 1 (0.86%) Entity Framework
5 1 (0.86%) CSS3
5 1 (0.86%) KnockoutJS
5 1 (0.86%) AngularJS
5 1 (0.86%) .NET
5 1 (0.86%) ASP.NET
Miscellaneous
1 116 (100.00%) Social Media
2 15 (12.93%) Analytical Skills
3 8 (6.90%) Social Network
4 7 (6.03%) Digital Media
5 6 (5.17%) New Media
5 6 (5.17%) User Experience
5 6 (5.17%) Copywriting
6 5 (4.31%) Blog
6 5 (4.31%) Computer Science
7 3 (2.59%) Graphic Design
8 2 (1.72%) Performance Metrics
9 1 (0.86%) Management Information System
9 1 (0.86%) Handset
Operating Systems
1 5 (4.31%) Linux
1 5 (4.31%) CentOS
2 4 (3.45%) Apple iOS
2 4 (3.45%) Windows Phone
2 4 (3.45%) Android
2 4 (3.45%) Windows
Processes & Methodologies
1 68 (58.62%) Digital Marketing
2 62 (53.45%) SEO
3 53 (45.69%) Pay per click
4 48 (41.38%) Analytics
5 39 (33.62%) Content Management
6 38 (32.76%) Email Marketing
7 23 (19.83%) Online Marketing
8 22 (18.97%) Web Development
9 15 (12.93%) Project Management
10 13 (11.21%) B2B
10 13 (11.21%) Campaign Management
11 11 (9.48%) E-Commerce
11 11 (9.48%) Web Design
12 9 (7.76%) Time Management
13 8 (6.90%) Agile Software Development
13 8 (6.90%) Customer Engagement
13 8 (6.90%) Marketing Strategy
14 7 (6.03%) Mobile Marketing
14 7 (6.03%) Data Protection
14 7 (6.03%) Web Analytics
Programming Languages
1 34 (29.31%) PHP
2 8 (6.90%) JavaScript
3 5 (4.31%) SQL
4 2 (1.72%) Java
5 1 (0.86%) C#
Qualifications
1 19 (16.38%) Degree
Quality Assurance & Compliance
1 7 (6.03%) QA
Systems Management
1 6 (5.17%) Systems Management Server (SMS)
1 6 (5.17%) cPanel
Vendors
1 31 (26.72%) Facebook
2 28 (24.14%) Twitter
3 23 (19.83%) Google
4 13 (11.21%) Microsoft
4 13 (11.21%) Adobe
5 5 (4.31%) Sitecore
6 4 (3.45%) Apple
7 3 (2.59%) Ektron
8 2 (1.72%) Salesforce.com
9 1 (0.86%) Reuters
9 1 (0.86%) Bloomberg
9 1 (0.86%) Marketo
9 1 (0.86%) HubSpot
9 1 (0.86%) Pardot
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