The first table below looks at the demand for knowledge and experience of Coremetrics products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Coremetrics over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors currently tracked.

The figures below represent the IT job market in general and are NOT representative of salaries within IBM Coremetrics Web Analytics.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Coremetrics
Rank 831 822 823
Rank change year-on-year
-9 +1
Permanent jobs citing Coremetrics 74 57 76
As % of all permanent IT jobs located in the UK 0.063% 0.052% 0.064%
As % of the Vendors category 0.13% 0.11% 0.13%
Number of salaries quoted 34 36 68
Average salary £42,500 £39,250 £43,000
Average salary % change year-on-year
+8.28% -8.72%
90% offered a salary of more than £30,000 £25,500 £27,500
10% offered a salary of more than £54,250 £60,000 £62,950
UK excluding London average salary £32,500 £30,875 £37,500
% change year-on-year
+5.26% -17.66%
Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
55332 52343 56948
As % of all permanent IT jobs located in the UK 47.22% 48.11% 48.29%
Number of salaries quoted 44428 42815 48036
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £28,000 £28,088
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £40,000 £40,000

Coremetrics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Coremetrics within the UK as a proportion of the total demand within the Vendors category.

Coremetrics Jobs Demand Trend in the UK

Coremetrics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Coremetrics within the UK.

Coremetrics Salary Trend in the UK

Coremetrics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Coremetrics over the 3 months to 25 July 2014 within the UK.

Coremetrics Salary Histogram in the UK

Coremetrics
Top 20 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Coremetrics within the UK over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -12 74 £42,500 +8.28% 7
London -22 52 £47,500 +5.55% 6
Yorkshire - 14 £30,000 -
City of London -5 9 £38,750 -13.88% 2
East Yorkshire - 8 £30,000 -
Leeds - 6 £42,500 -
West Yorkshire - 6 £42,500 -
South East -10 4 £60,000 -
East Sussex -17 3 - -
Brighton -21 3 - -
East of England -13 2 - -
Hertfordshire -16 2 - -
Watford -23 2 - -
Hull - 2 £32,500 -
North West -5 1 £45,000 +38.46% 1
Bristol -8 1 £37,500 +21.45%
Manchester -8 1 £45,000 +50.00% 1
South West -19 1 £37,500 +21.45%
Reading - 1 £60,000 -
Berkshire - 1 £60,000 -

Coremetrics
Top 30 Related IT Skills

For the 6 months to 25 July 2014, IT jobs within the UK citing Coremetrics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Coremetrics.

1 140 (93.96%) Analytics
2 123 (82.55%) Marketing
3 113 (75.84%) Google
4 106 (71.14%) Google Analytics
5 86 (57.72%) Web Analytics
6 77 (51.68%) Omniture
7 73 (48.99%) WebTrends
8 68 (45.64%) SEO
9 58 (38.93%) Degree
10 51 (34.23%) E-Commerce
11 48 (32.21%) SQL
12 42 (28.19%) Adobe
13 37 (24.83%) SiteCatalyst
14 36 (24.16%) Pay per click
15 35 (23.49%) Finance
16 34 (22.82%) Retail
17 32 (21.48%) Online Marketing
18 30 (20.13%) MS Excel
19 26 (17.45%) Data Modelling
19 26 (17.45%) JavaScript
20 25 (16.78%) Business Development
20 25 (16.78%) Digital Marketing
20 25 (16.78%) Social Media
21 24 (16.11%) MS PowerPoint
22 23 (15.44%) Statistics
22 23 (15.44%) Project Management
23 22 (14.77%) IBM
23 22 (14.77%) Data Analysis
24 21 (14.09%) Web Development
25 19 (12.75%) Economics

Coremetrics
Top Related IT Skills by Category

For the 6 months to 25 July 2014, IT jobs within the UK citing Coremetrics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Coremetrics. Up to 20 skills are shown per category.

Application Platforms
1 12 (8.05%) SAS
2 8 (5.37%) WordPress
3 6 (4.03%) CMS
4 3 (2.01%) WebSphere
Applications
1 30 (20.13%) MS Excel
2 24 (16.11%) MS PowerPoint
3 6 (4.03%) MS Office
4 1 (0.67%) Photoshop
4 1 (0.67%) Adobe Illustrator
Business Applications
1 106 (71.14%) Google Analytics
2 73 (48.99%) WebTrends
3 37 (24.83%) SiteCatalyst
4 8 (5.37%) Magento
5 5 (3.36%) Fredhopper
6 4 (2.68%) Optimost
Cloud Services
1 10 (6.71%) SaaS
Communications & Networking
1 4 (2.68%) VPN
Database & Business Intelligence
1 7 (4.70%) Crystal Reports
2 2 (1.34%) Relational Database
3 1 (0.67%) SAS Enterprise Miner
3 1 (0.67%) Big Data
General
1 123 (82.55%) Marketing
2 35 (23.49%) Finance
3 34 (22.82%) Retail
4 15 (10.07%) Publishing
4 15 (10.07%) Electronics
5 13 (8.72%) Advertising
6 3 (2.01%) Manufacturing
7 2 (1.34%) Telecoms
Job Titles
1 79 (53.02%) Analyst
2 44 (29.53%) Web Analyst
3 21 (14.09%) Insight Analyst
4 15 (10.07%) Research Analyst
5 12 (8.05%) Consultant
6 10 (6.71%) Senior Analyst
6 10 (6.71%) Web Analytics Analyst
6 10 (6.71%) Senior Web Analyst
7 9 (6.04%) Marketing Consultant
7 9 (6.04%) Campaign Management Consultant
7 9 (6.04%) Data Analyst
7 9 (6.04%) Management Consultant
8 8 (5.37%) Implementation Manager
8 8 (5.37%) Web Manager
9 7 (4.70%) Search Manager
10 6 (4.03%) Marketing Analyst
10 6 (4.03%) SEO Executive
10 6 (4.03%) Marketing Data Analyst
11 5 (3.36%) PPC Manager
11 5 (3.36%) PPC Analyst
Libraries, Frameworks & Software Standards
1 18 (12.08%) HTML
2 16 (10.74%) XML
3 12 (8.05%) CSS
4 8 (5.37%) .NET
4 8 (5.37%) RSS
4 8 (5.37%) Ajax
4 8 (5.37%) REST
5 7 (4.70%) XHTML
5 7 (4.70%) Dojo
5 7 (4.70%) jQuery
5 7 (4.70%) MooTools
5 7 (4.70%) Ext JS
5 7 (4.70%) DOM
5 7 (4.70%) JSP
6 4 (2.68%) SOAP
6 4 (2.68%) Web Services
6 4 (2.68%) Flash
6 4 (2.68%) iOS SDK
6 4 (2.68%) JSON
6 4 (2.68%) JSTL
Miscellaneous
1 25 (16.78%) Social Media
2 23 (15.44%) Statistics
3 19 (12.75%) Economics
4 14 (9.40%) Computer Science
5 13 (8.72%) Blog
5 13 (8.72%) Mobile App
6 12 (8.05%) Visualisation
7 7 (4.70%) iPad
8 6 (4.03%) Copywriting
8 6 (4.03%) Mathematics
9 3 (2.01%) iDTV
10 2 (1.34%) Digital Media
11 1 (0.67%) PMI
Operating Systems
1 11 (7.38%) Android
2 4 (2.68%) Apple iOS
Processes & Methodologies
1 140 (93.96%) Analytics
2 86 (57.72%) Web Analytics
3 68 (45.64%) SEO
4 51 (34.23%) E-Commerce
5 36 (24.16%) Pay per click
6 32 (21.48%) Online Marketing
7 26 (17.45%) Data Modelling
8 25 (16.78%) Digital Marketing
8 25 (16.78%) Business Development
9 23 (15.44%) Project Management
10 22 (14.77%) Data Analysis
11 21 (14.09%) Web Development
12 16 (10.74%) Campaign Management
13 13 (8.72%) Multivariate Testing
13 13 (8.72%) Business Intelligence
14 12 (8.05%) CRM
14 12 (8.05%) Marketing Analytics
15 10 (6.71%) Content Management
16 9 (6.04%) Programme Management
16 9 (6.04%) Data Governance
Programming Languages
1 48 (32.21%) SQL
2 26 (17.45%) JavaScript
3 19 (12.75%) Java
3 19 (12.75%) VBA
4 15 (10.07%) Python
4 15 (10.07%) R
5 10 (6.71%) PHP
Qualifications
1 58 (38.93%) Degree
2 1 (0.67%) PMI Certification
Systems Management
1 9 (6.04%) MOM
Vendors
1 113 (75.84%) Google
2 77 (51.68%) Omniture
3 42 (28.19%) Adobe
4 22 (14.77%) IBM
5 15 (10.07%) Tableau
6 14 (9.40%) DoubleClick
7 11 (7.38%) Unica
8 10 (6.71%) Tealeaf
9 9 (6.04%) Hitwise
9 9 (6.04%) Neolane
9 9 (6.04%) Pega
9 9 (6.04%) Aprimo
9 9 (6.04%) Chordiant
9 9 (6.04%) Teradata
10 8 (5.37%) Sitecore
11 7 (4.70%) Business Objects
11 7 (4.70%) Facebook
11 7 (4.70%) Twitter
12 6 (4.03%) Maxymiser
12 6 (4.03%) Microsoft
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