Customer Acquisition
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Customer Acquisition skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Customer Acquisition over the 6 months to 28 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
28 Apr 2024
Same period 2023 Same period 2022
Rank 864 880 1006
Rank change year-on-year +16 +126 -229
Permanent jobs citing Customer Acquisition 41 93 217
As % of all permanent jobs advertised in the UK 0.042% 0.089% 0.14%
As % of the Processes & Methodologies category 0.049% 0.093% 0.15%
Number of salaries quoted 31 45 92
10th Percentile £43,375 £31,000 £40,000
25th Percentile £46,875 £48,750 £45,000
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% -16.67%
75th Percentile £77,500 £68,750 £82,813
90th Percentile £90,000 £88,000 £102,500
UK excluding London median annual salary £60,000 £57,500 £52,500
% change year-on-year +4.35% +9.52% +5.00%

All Process and Methodology Skills
UK

Customer Acquisition is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,360 99,485 147,504
As % of all permanent jobs advertised in the UK 85.99% 95.62% 95.58%
Number of salaries quoted 59,619 58,411 83,272
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,500 £60,000
Median % change year-on-year -10.57% +2.50% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Customer Acquisition
Job Vacancy Trend

Job postings citing Customer Acquisition as a proportion of all IT jobs advertised.

Job vacancy trend for Customer Acquisition in the UK

Customer Acquisition
Salary Trend

3-month moving average salary quoted in jobs citing Customer Acquisition.

Salary trend for Customer Acquisition in the UK

Customer Acquisition
Salary Histogram

Salary distribution for jobs citing Customer Acquisition over the 6 months to 28 April 2024.

Salary histogram for Customer Acquisition in the UK

Customer Acquisition
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Acquisition within the UK over the 6 months to 28 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +69 40 £58,750 +2.17% 68
UK excluding London -24 23 £60,000 +4.35% 27
Work from Home +83 19 £53,669 +2.23% 27
London +105 17 £52,500 -12.50% 41
South East +25 10 £60,000 -25.00% 3
Midlands +4 6 £67,500 +125.00% 6
East of England +9 5 £44,750 -22.17% 1
West Midlands +29 4 £50,000 +66.67% 4
North of England +36 2 £58,000 +54.67% 12
North West +17 2 £58,000 - 11
East Midlands - 2 £85,000 - 2

Customer Acquisition
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (12.20%) CMS
2 3 (7.32%) WordPress
3 2 (4.88%) SAS
Applications
1 6 (14.63%) Microsoft Excel
2 4 (9.76%) Adobe Creative Suite
3 2 (4.88%) Adobe After Effects
3 2 (4.88%) Final Cut Pro
3 2 (4.88%) Microsoft Office
3 2 (4.88%) Sketch
Business Applications
1 3 (7.32%) Salesforce CRM
1 3 (7.32%) Shopify
2 2 (4.88%) Magento
Cloud Services
1 9 (21.95%) Google Analytics
2 8 (19.51%) Power Platform
3 4 (9.76%) Azure
3 4 (9.76%) Figma
4 2 (4.88%) Adobe Analytics
4 2 (4.88%) AWS
4 2 (4.88%) Azure Data Factory
4 2 (4.88%) Azure Synapse Analytics
4 2 (4.88%) Microsoft 365
5 1 (2.44%) GCP
5 1 (2.44%) SaaS
Database & Business Intelligence
1 8 (19.51%) Power BI
2 3 (7.32%) Relational Database
3 2 (4.88%) Data Lake
3 2 (4.88%) Data Warehouse
3 2 (4.88%) Metadata
3 2 (4.88%) SQL Server
3 2 (4.88%) SQL Server Analysis Services
3 2 (4.88%) SQL Server Integration Services
3 2 (4.88%) Tableau
Development Applications
1 2 (4.88%) Visual Website Optimizer
General
1 23 (56.10%) Marketing
2 19 (46.34%) Social Skills
3 13 (31.71%) Analytical Skills
4 12 (29.27%) Finance
5 11 (26.83%) Retail
6 5 (12.20%) Legal
7 4 (9.76%) Advertising
8 3 (7.32%) Presentation Skills
9 2 (4.88%) Brand Awareness
9 2 (4.88%) Publishing
9 2 (4.88%) Retail Finance
10 1 (2.44%) Banking
10 1 (2.44%) Fire and Rescue
10 1 (2.44%) Influencing Skills
10 1 (2.44%) Investment Banking
10 1 (2.44%) Local Government
10 1 (2.44%) Police
Job Titles
1 10 (24.39%) Lead
2 8 (19.51%) Senior
3 6 (14.63%) Analyst
4 5 (12.20%) E-Commerce Manager
5 4 (9.76%) Business Intelligence Developer
5 4 (9.76%) Designer
5 4 (9.76%) Developer
5 4 (9.76%) Power BI Developer
5 4 (9.76%) UI Designer
6 2 (4.88%) Analytics Manager
6 2 (4.88%) Applications Manager
6 2 (4.88%) Commercial Analyst
6 2 (4.88%) Data Engineer
6 2 (4.88%) Digital Analytics Manager
6 2 (4.88%) Lead Designer
6 2 (4.88%) Mobile Product Manager
6 2 (4.88%) Senior Commercial Analyst
6 2 (4.88%) Senior Designer
6 2 (4.88%) Senior UI Designer
6 2 (4.88%) Software Manager
Miscellaneous
1 9 (21.95%) Self-Motivation
2 8 (19.51%) Social Media
3 3 (7.32%) Management Information System
3 3 (7.32%) Onboarding
4 2 (4.88%) Algorithms
4 2 (4.88%) Animation
4 2 (4.88%) Data Structures
4 2 (4.88%) Graphic Design
4 2 (4.88%) Mobile App
5 1 (2.44%) Enterprise Software
5 1 (2.44%) Product Ownership
5 1 (2.44%) Video on Demand
5 1 (2.44%) Virtual Team
Processes & Methodologies
1 20 (48.78%) Analytics
2 16 (39.02%) Customer Retention
3 12 (29.27%) E-Commerce
4 11 (26.83%) Digital Marketing
4 11 (26.83%) Problem-Solving
5 10 (24.39%) CRM
6 9 (21.95%) Customer Experience
6 9 (21.95%) User Experience
7 8 (19.51%) B2B
7 8 (19.51%) Business Intelligence
8 7 (17.07%) A/B Testing
8 7 (17.07%) Customer Insight
8 7 (17.07%) Strategic Thinking
9 6 (14.63%) Data Strategy
9 6 (14.63%) Data-Driven Decision Making
9 6 (14.63%) Marketing Strategy
9 6 (14.63%) Pay per click
9 6 (14.63%) SEO
10 5 (12.20%) Data Analysis
10 5 (12.20%) Software Engineering
Programming Languages
1 3 (7.32%) SQL
2 2 (4.88%) Python
2 2 (4.88%) T-SQL
Qualifications
1 6 (14.63%) Degree
2 3 (7.32%) DBS Check
3 2 (4.88%) Azure Certification
3 2 (4.88%) Master's Degree
3 2 (4.88%) Microsoft Certification
4 1 (2.44%) PhD
Quality Assurance & Compliance
1 4 (9.76%) Accessibility
2 2 (4.88%) Data Quality
2 2 (4.88%) GDPR
2 2 (4.88%) QA
3 1 (2.44%) ISO/IEC 27001
Systems Management
1 2 (4.88%) Terraform
Vendors
1 11 (26.83%) Google
2 7 (17.07%) Adobe
3 4 (9.76%) Microsoft
3 4 (9.76%) Salesforce
4 3 (7.32%) Ahrefs
4 3 (7.32%) Databricks
4 3 (7.32%) HubSpot
5 2 (4.88%) Coremetrics
5 2 (4.88%) IBM
5 2 (4.88%) Maxymiser
5 2 (4.88%) Omniture
5 2 (4.88%) Optimizely
6 1 (2.44%) Facebook
6 1 (2.44%) Instagram
6 1 (2.44%) Snapchat
6 1 (2.44%) TikTok
6 1 (2.44%) YouTube