Sales Manager
UK

The median Sales Manager salary in the UK is £75,000 per year according to job vacancies posted during the 6 months to 9 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
9 May 2024
Same period 2023 Same period 2022
Rank 802 907 1109
Rank change year-on-year +105 +202 -315
Permanent jobs requiring a Sales Manager 100 65 120
As % of all permanent jobs advertised in the UK 0.10% 0.064% 0.076%
As % of the Job Titles category 0.11% 0.070% 0.080%
Number of salaries quoted 81 51 58
10th Percentile £40,000 £43,750 £44,250
25th Percentile £55,000 £45,000 £50,313
Median annual salary (50th Percentile) £75,000 £60,000 £65,000
Median % change year-on-year +25.00% -7.69% +30.00%
75th Percentile £90,000 £80,000 £110,000
90th Percentile £122,500 £90,000 £137,500
UK excluding London median annual salary £75,000 £60,000 £65,000
% change year-on-year +25.00% -7.69% +75.68%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 93,776 92,678 150,788
% of permanent jobs with a recognized job title 94.62% 91.45% 96.10%
Number of salaries quoted 67,209 58,362 84,200
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,500
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,250 £81,250 £78,750
90th Percentile £90,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Sales Manager
Job Vacancy Trend

Job postings that featured Sales Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Sales Manager in the UK

Sales Manager
Salary Trend

3-month moving average salary quoted in jobs citing Sales Manager.

Salary trend for Sales Manager in the UK

Sales Manager
Salary Histogram

Salary distribution for jobs citing Sales Manager over the 6 months to 9 May 2024.

Salary histogram for Sales Manager in the UK

Sales Manager
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Sales Manager within the UK over the 6 months to 9 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +135 94 £75,000 +25.00% 303
UK excluding London +40 72 £75,000 +25.00% 237
South East +23 32 £75,000 +42.86% 67
Work from Home +82 30 £70,000 +47.37% 83
London +101 21 £75,000 +27.66% 82
North of England +72 20 £60,000 - 70
South West -6 18 £65,000 +80.56% 21
North West +23 11 £60,000 - 35
Yorkshire - 9 £30,000 - 25
Midlands -21 2 £52,500 -12.50% 41
West Midlands +1 1 £40,000 -33.33% 21
East Midlands -16 1 £65,000 -18.75% 20

Sales Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 9 May 2024, Sales Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Sales Manager in the job title.

1 47 (47.00%) Business Development
2 25 (25.00%) Social Skills
3 22 (22.00%) Marketing
4 17 (17.00%) Presentation Skills
5 16 (16.00%) Business Strategy
5 16 (16.00%) Customer Retention
6 15 (15.00%) Onboarding
6 15 (15.00%) Self-Motivation
6 15 (15.00%) Client Onboarding
6 15 (15.00%) Finance
7 14 (14.00%) Microsoft
7 14 (14.00%) SaaS
7 14 (14.00%) Coaching
8 13 (13.00%) Lead Generation
8 13 (13.00%) Telecoms
9 12 (12.00%) CRM
9 12 (12.00%) Cybersecurity
9 12 (12.00%) Public Sector
10 10 (10.00%) Driving Licence
10 10 (10.00%) Degree
10 10 (10.00%) Banking
11 9 (9.00%) Retail
11 9 (9.00%) E-Commerce
11 9 (9.00%) Sage
12 8 (8.00%) B2B
12 8 (8.00%) Network Security
13 7 (7.00%) Stakeholder Map
13 7 (7.00%) Strategic Thinking
13 7 (7.00%) Gamification
14 6 (6.00%) Analytical Skills

Sales Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 5 (5.00%) Microsoft Office
2 2 (2.00%) Microsoft Excel
2 2 (2.00%) Microsoft PowerPoint
Cloud Services
1 14 (14.00%) SaaS
Communications & Networking
1 8 (8.00%) Network Security
2 5 (5.00%) WebEx
3 1 (1.00%) 5G
3 1 (1.00%) Broadband
3 1 (1.00%) Internet
3 1 (1.00%) Wireless
Database & Business Intelligence
1 1 (1.00%) GIS
General
1 25 (25.00%) Social Skills
2 22 (22.00%) Marketing
3 17 (17.00%) Presentation Skills
4 15 (15.00%) Finance
5 13 (13.00%) Telecoms
6 12 (12.00%) Public Sector
7 10 (10.00%) Banking
8 9 (9.00%) Retail
9 6 (6.00%) Analytical Skills
10 4 (4.00%) Organisational Skills
10 4 (4.00%) Pharmaceutical
11 2 (2.00%) Local Government
11 2 (2.00%) Manufacturing
12 1 (1.00%) Advertising
12 1 (1.00%) Billing
12 1 (1.00%) French Language
12 1 (1.00%) German Language
12 1 (1.00%) Spanish Language
Miscellaneous
1 15 (15.00%) Onboarding
1 15 (15.00%) Self-Motivation
2 10 (10.00%) Driving Licence
3 6 (6.00%) Enterprise Software
4 3 (3.00%) iPad
5 1 (1.00%) Analytical Mindset
5 1 (1.00%) Data Centre
5 1 (1.00%) IoT
5 1 (1.00%) Life Science
5 1 (1.00%) Team-Oriented Environment
Processes & Methodologies
1 47 (47.00%) Business Development
2 16 (16.00%) Business Strategy
2 16 (16.00%) Customer Retention
3 15 (15.00%) Client Onboarding
4 14 (14.00%) Coaching
5 13 (13.00%) Lead Generation
6 12 (12.00%) CRM
6 12 (12.00%) Cybersecurity
7 9 (9.00%) E-Commerce
8 8 (8.00%) B2B
9 7 (7.00%) Gamification
9 7 (7.00%) Stakeholder Map
9 7 (7.00%) Strategic Thinking
10 6 (6.00%) Penetration Testing
11 5 (5.00%) Analytical Thinking
11 5 (5.00%) Collaborative Working
11 5 (5.00%) Continuous Improvement
11 5 (5.00%) Mentoring
11 5 (5.00%) Problem-Solving
11 5 (5.00%) Time Management
Qualifications
1 10 (10.00%) Degree
2 5 (5.00%) Master's Degree
Quality Assurance & Compliance
1 1 (1.00%) QA
Vendors
1 14 (14.00%) Microsoft
2 9 (9.00%) Sage
3 6 (6.00%) HubSpot
4 4 (4.00%) Salesforce
5 2 (2.00%) Apple
5 2 (2.00%) Google