Programmatic Advertising Contracts in England

Programmatic Advertising
UK > England

The table below provides summary statistics for contract job vacancies advertised in England requiring Programmatic Advertising skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Programmatic Advertising over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 475 - 651
Rank change year-on-year - - +130
Contract jobs citing Programmatic Advertising 10 0 2
As % of all contract jobs advertised in England 0.041% - 0.004%
As % of the Processes & Methodologies category 0.045% - 0.004%
Number of daily rates quoted 7 0 2
10th Percentile £300 - £243
25th Percentile £309 - £269
Median daily rate (50th Percentile) £335 - £325
Median % change year-on-year - - -4.41%
75th Percentile £353 - £369
90th Percentile £354 - £388
UK median daily rate £335 - £325
% change year-on-year - - -4.41%
Number of hourly rates quoted 2 0 0
10th Percentile £25.01 - -
25th Percentile £25.41 - -
Median hourly rate £26.83 - -
75th Percentile £28.25 - -
90th Percentile £28.64 - -
UK median hourly rate £26.83 - -

All Process and Methodology Skills
England

Programmatic Advertising falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 22,202 32,193 45,529
As % of all contract IT jobs advertised in England 91.16% 86.56% 90.24%
Number of daily rates quoted 14,534 21,105 31,969
10th Percentile £310 £300 £325
25th Percentile £413 £413 £445
Median daily rate (50th Percentile) £525 £525 £550
Median % change year-on-year - -4.55% +2.33%
75th Percentile £638 £650 £675
90th Percentile £750 £750 £765
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 921 2,246 1,592
10th Percentile £14.42 £12.92 £10.87
25th Percentile £18.20 £16.01 £16.25
Median hourly rate £29.07 £36.00 £37.50
Median % change year-on-year -19.25% -4.00% +53.06%
75th Percentile £63.75 £60.00 £65.00
90th Percentile £75.00 £72.50 £75.00
UK median hourly rate £29.00 £35.65 £37.30
% change year-on-year -18.65% -4.42% +49.20%

Programmatic Advertising
Job Vacancy Trend in England

Job postings citing Programmatic Advertising as a proportion of all IT jobs advertised in England.

Job vacancy trend for Programmatic Advertising in England

Programmatic Advertising
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Programmatic Advertising in England.

Daily rate trend for Programmatic Advertising in England

Programmatic Advertising
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Programmatic Advertising in England.

Hourly rate trend for Programmatic Advertising in England

Programmatic Advertising
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Programmatic Advertising within the England region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London - 10 £335 - 80
Programmatic Advertising
UK

Programmatic Advertising
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (30.00%) Microsoft Excel
2 1 (10.00%) Microsoft PowerPoint
Cloud Services
1 1 (10.00%) Power Platform
1 1 (10.00%) Slack
Database & Business Intelligence
1 1 (10.00%) Power BI
General
1 10 (100.00%) Advertising
1 10 (100.00%) Analytical Skills
2 8 (80.00%) Finance
3 6 (60.00%) Marketing
4 3 (30.00%) Billing
5 1 (10.00%) German Language
5 1 (10.00%) Inclusion and Diversity
5 1 (10.00%) Italian Language
5 1 (10.00%) Social Skills
Job Titles
1 8 (80.00%) Account Manager
2 5 (50.00%) Digital Account Manager
3 4 (40.00%) Client Services Manager
4 1 (10.00%) Ad Operations Specialist
4 1 (10.00%) Coordinator
4 1 (10.00%) Digital Marketing Specialist
4 1 (10.00%) Marketing Specialist
4 1 (10.00%) Sales Account Manager
4 1 (10.00%) Sales Manager
Miscellaneous
1 8 (80.00%) Digital Media
2 5 (50.00%) Social Media
Processes & Methodologies
1 10 (100.00%) Ad Operations
2 8 (80.00%) Campaign Management
3 5 (50.00%) Customer Retention
3 5 (50.00%) Display Advertising
3 5 (50.00%) Problem-Solving
3 5 (50.00%) Strategic Planning
4 3 (30.00%) Analytical Thinking
4 3 (30.00%) CRM
4 3 (30.00%) Workflow
5 1 (10.00%) Business Intelligence
5 1 (10.00%) Customer Service
5 1 (10.00%) Dashboard Development
5 1 (10.00%) Data-Driven Decision Making
5 1 (10.00%) Decision-Making
5 1 (10.00%) Digital Marketing
5 1 (10.00%) Proactive Monitoring
5 1 (10.00%) Strategic Thinking
5 1 (10.00%) User Experience
Qualifications
1 3 (30.00%) PMP
2 1 (10.00%) Degree
Vendors
1 6 (60.00%) Salesforce
2 5 (50.00%) Google
3 3 (30.00%) comScore