Marketing
England > South West
The table below looks at the prevalence of the term Marketing in contract job vacancies in the South West. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 26 August 2025, comparing them to the same period in the previous two years.
| 6 months to 26 Aug 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 41 | 60 | 58 |
| Rank change year-on-year | +19 | -2 | -13 |
| DemandTrendContract jobs citing Marketing | 83 | 79 | 112 |
| As % of all contract jobs advertised in the South West | 4.31% | 2.88% | 3.35% |
| As % of the General category | 7.48% | 5.68% | 7.17% |
| Number of daily rates quoted | 54 | 57 | 106 |
| 10th Percentile | £213 | £340 | £263 |
| 25th Percentile | £362 | £460 | £452 |
| Median daily rate (50th Percentile) | £538 | £575 | £575 |
| Median % change year-on-year | -6.52% | - | +9.52% |
| 75th Percentile | £638 | £725 | £675 |
| 90th Percentile | £688 | £780 | £709 |
| England median daily rate | £475 | £500 | £515 |
| % change year-on-year | -5.00% | -2.91% | -1.90% |
| Number of hourly rates quoted | 5 | 7 | 1 |
| 10th Percentile | £18.75 | - | - |
| 25th Percentile | £26.85 | - | - |
| Median hourly rate | £28.55 | £28.00 | £14.03 |
| Median % change year-on-year | +1.96% | +99.57% | - |
| 75th Percentile | £66.00 | £33.00 | - |
| 90th Percentile | £72.90 | - | - |
| England median hourly rate | £34.50 | £31.31 | £32.00 |
| % change year-on-year | +10.19% | -2.16% | -21.47% |
All General Skills
South West
Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills in the South West.
| DemandTrendContract vacancies with a requirement for common skills | 1,109 | 1,391 | 1,563 |
| As % of all contract IT jobs advertised in the South West | 57.61% | 50.73% | 46.74% |
| Number of daily rates quoted | 659 | 851 | 1,086 |
| 10th Percentile | £205 | £228 | £300 |
| 25th Percentile | £350 | £413 | £413 |
| Median daily rate (50th Percentile) | £490 | £515 | £538 |
| Median % change year-on-year | -4.85% | -4.19% | +2.38% |
| 75th Percentile | £609 | £638 | £650 |
| 90th Percentile | £695 | £725 | £723 |
| England median daily rate | £505 | £538 | £550 |
| % change year-on-year | -6.05% | -2.27% | - |
| Number of hourly rates quoted | 104 | 166 | 139 |
| 10th Percentile | £13.38 | £13.24 | £15.49 |
| 25th Percentile | £15.25 | £28.00 | £33.00 |
| Median hourly rate | £22.50 | £65.00 | £56.30 |
| Median % change year-on-year | -65.38% | +15.45% | +12.60% |
| 75th Percentile | £43.61 | £72.50 | £72.33 |
| 90th Percentile | £73.75 | £77.50 | £85.33 |
| England median hourly rate | £25.15 | £38.12 | £28.07 |
| % change year-on-year | -34.02% | +35.80% | +12.75% |
Marketing
Job Vacancy Trend in the South West
Job postings citing Marketing as a proportion of all IT jobs advertised in the South West.
Marketing
Daily Rate Trend in the South West
Contractor daily rate distribution trend for jobs in the South West citing Marketing.
Marketing
Daily Rate Histogram in the South West
Daily rate distribution for jobs citing Marketing in the South West over the 6 months to 26 August 2025.
Marketing
Hourly Rate Trend in the South West
Contractor hourly rate distribution trend for jobs in the South West citing Marketing.
Marketing
Hourly Rate Histogram in the South West
Hourly rate distribution of jobs citing Marketing in the South West over the 6 months to 26 August 2025.
Marketing
DemandTrendContract Job Locations in the South West
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the South West region over the 6 months to 26 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching DemandTrendContract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Wiltshire | +30 | 35 | £625 | -7.41% | 13 |
| Bristol | +13 | 35 | £370 | -26.00% | 61 |
| Gloucestershire | +18 | 4 | - | - | 44 |
| Dorset | +2 | 3 | £170 | -51.43% | 9 |
| Somerset | -9 | 3 | £519 | -7.78% | 21 |
| Cornwall | - | 1 | £158 | - | 3 |
| Devon | - | 1 | - | - | 10 |
| Marketing England |
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Marketing
Co-occurring Skills and Capabilities in the South West by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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