Data-Driven Marketing
UK
The following table provides summary statistics for contract job vacancies with a requirement for Data-Driven Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Data-Driven Marketing over the 6 months to 4 May 2024 with a comparison to the same period in the previous 2 years.
| 6 months to 4 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 590 | 714 | 848 |
| Rank change year-on-year | +124 | +134 | -168 |
| Contract jobs citing Data-Driven Marketing | 1 | 4 | 6 |
| As % of all contract jobs advertised in the UK | 0.002% | 0.007% | 0.007% |
| As % of the Processes & Methodologies category | 0.003% | 0.008% | 0.007% |
| Number of daily rates quoted | 1 | 2 | 2 |
| 10th Percentile | - | £455 | £355 |
| 25th Percentile | £506 | £463 | £400 |
| Median daily rate (50th Percentile) | £513 | £475 | £500 |
| Median % change year-on-year | +7.89% | -5.00% | +35.59% |
| 75th Percentile | £519 | £488 | £600 |
| 90th Percentile | - | £495 | £645 |
| UK excluding London median daily rate | - | - | - |
All Process and Methodology Skills
UK
Data-Driven Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.
| Contract vacancies with a requirement for process or methodology skills | 37,262 | 53,150 | 80,380 |
| As % of all contract IT jobs advertised in the UK | 86.35% | 89.86% | 90.59% |
| Number of daily rates quoted | 24,013 | 36,862 | 56,431 |
| 10th Percentile | £300 | £325 | £341 |
| 25th Percentile | £413 | £438 | £425 |
| Median daily rate (50th Percentile) | £525 | £550 | £530 |
| Median % change year-on-year | -4.55% | +3.77% | +8.72% |
| 75th Percentile | £638 | £650 | £638 |
| 90th Percentile | £750 | £750 | £738 |
| UK excluding London median daily rate | £500 | £500 | £475 |
| % change year-on-year | - | +5.26% | +8.57% |
| Number of hourly rates quoted | 2,440 | 1,756 | 1,916 |
| 10th Percentile | £12.75 | £11.00 | £12.50 |
| 25th Percentile | £16.00 | £16.25 | £15.50 |
| Median hourly rate | £35.95 | £36.00 | £25.00 |
| Median % change year-on-year | -0.14% | +44.00% | +2.04% |
| 75th Percentile | £60.00 | £65.00 | £49.25 |
| 90th Percentile | £72.50 | £75.00 | £64.88 |
| UK excluding London median hourly rate | £37.50 | £35.00 | £20.00 |
| % change year-on-year | +7.14% | +75.00% | -6.98% |
Data-Driven Marketing
Job Vacancy Trend
Job postings citing Data-Driven Marketing as a proportion of all IT jobs advertised.
Data-Driven Marketing
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Data-Driven Marketing.
Data-Driven Marketing
Top 2 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 6 months to 4 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +107 | 1 | £513 | +7.89% | 11 |
| London | +99 | 1 | £513 | +7.89% | 3 |
Data-Driven Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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