Period
to 24 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Data-Driven Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Data-Driven Marketing over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Data-Driven Marketing
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 888 879 891
Rank change year-on-year -9 +12 -31
Contract jobs citing Data-Driven Marketing 8 7 3
As % of all contract IT jobs advertised in the UK 0.008% 0.007% 0.003%
As % of the Processes & Methodologies category 0.009% 0.008% 0.003%
Number of daily rates quoted 5 5 1
UK median daily rate £500 £425 £550
Median daily rate % change year-on-year +17.65% -22.73% +83.33%
10th Percentile £275 £300 £525
90th Percentile £515 £828 £575
UK excluding London median daily rate £500 £425 -
% change year-on-year +17.65% - -
Number of hourly rates quoted 0 0 0
UK median hourly rate - - -
UK excluding London median hourly rate - - -

Data-Driven Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 87050 88088 93684
As % of all contract IT jobs advertised in the UK 84.46% 83.89% 81.81%
Number of daily rates quoted 58011 58216 60663
UK median daily rate £450 £425 £415
Median daily rate % change year-on-year +5.88% +2.41% +3.75%
10th Percentile £281 £263 £263
90th Percentile £635 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2044 2370 2759
UK median hourly rate £23.75 £23.72 £22.50
Median hourly rate % change year-on-year +0.15% +5.40% +18.42%
10th Percentile £11.37 £11.25 £11.28
90th Percentile £49.93 £48.75 £47.71
UK excluding London median hourly rate £24.00 £24.00 £23.75
% change year-on-year - +1.05% +18.75%

Data-Driven Marketing
Job Vacancy Trend

Job postings citing Data-Driven Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Data-Driven Marketing.

Contractor daily rate trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Data-Driven Marketing over the 6 months to 24 November 2017.

Contractor daily rate histogram for Data-Driven Marketing in the UK

Data-Driven Marketing
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 8 £500 +17.65% 2
UK excluding London +37 6 £500 +17.65% 2
South East +5 3 £500 +17.65%
London -12 2 - -
North West - 2 £375 -
North of England - 2 £375 -
East of England - 1 £323 -

For the 6 months to 24 November 2017, IT contractor jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Data-Driven Marketing.

1 8 (100.00%) Marketing
2 5 (62.50%) SQL
3 4 (50.00%) C#
4 3 (37.50%) HTML
4 3 (37.50%) .NET
4 3 (37.50%) Photoshop
4 3 (37.50%) ASP.NET
4 3 (37.50%) CSS
4 3 (37.50%) Flash
4 3 (37.50%) ImageReady
4 3 (37.50%) Dreamweaver
4 3 (37.50%) Middleware
4 3 (37.50%) Adobe Illustrator
4 3 (37.50%) Agile Software Development
4 3 (37.50%) Microsoft
4 3 (37.50%) LINQ
4 3 (37.50%) Email Marketing
4 3 (37.50%) Sitecore
4 3 (37.50%) Customer Engagement
4 3 (37.50%) Waterfall
4 3 (37.50%) MongoDB
4 3 (37.50%) Analytics
4 3 (37.50%) Microsoft Azure
4 3 (37.50%) SDLC
4 3 (37.50%) Presales
5 2 (25.00%) Customer Insight
5 2 (25.00%) Retail
6 1 (12.50%) MVC
6 1 (12.50%) Business Intelligence
6 1 (12.50%) IBM

Data-Driven Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) SAS
Applications
1 3 (37.50%) Adobe Illustrator
1 3 (37.50%) ImageReady
1 3 (37.50%) Photoshop
2 1 (12.50%) SPSS
Business Applications
1 1 (12.50%) WebTrends
Cloud Services
1 3 (37.50%) Microsoft Azure
2 1 (12.50%) Google Analytics
Communications & Networking
1 1 (12.50%) SMS
Database & Business Intelligence
1 3 (37.50%) MongoDB
2 1 (12.50%) Power BI
2 1 (12.50%) QlikView
2 1 (12.50%) SQL Server
Development Applications
1 3 (37.50%) Dreamweaver
General
1 8 (100.00%) Marketing
2 2 (25.00%) Retail
3 1 (12.50%) Dutch Language
3 1 (12.50%) French Language
3 1 (12.50%) German Language
Job Titles
1 3 (37.50%) Architect
1 3 (37.50%) Sitecore Architect
2 2 (25.00%) Analyst
2 2 (25.00%) Campaign Specialist
2 2 (25.00%) Email Marketing Specialist
2 2 (25.00%) Email Specialist
2 2 (25.00%) Marketing Specialist
3 1 (12.50%) Campaign Analyst
3 1 (12.50%) Designer
3 1 (12.50%) Digital Analyst
Libraries, Frameworks & Software Standards
1 3 (37.50%) .NET
1 3 (37.50%) ASP.NET
1 3 (37.50%) CSS
1 3 (37.50%) Flash
1 3 (37.50%) HTML
1 3 (37.50%) LINQ
1 3 (37.50%) Middleware
Miscellaneous
1 1 (12.50%) Analytical Skills
1 1 (12.50%) Computer Science
Processes & Methodologies
1 3 (37.50%) Agile Software Development
1 3 (37.50%) Analytics
1 3 (37.50%) Customer Engagement
1 3 (37.50%) Email Marketing
1 3 (37.50%) Presales
1 3 (37.50%) SDLC
1 3 (37.50%) Waterfall
2 2 (25.00%) Customer Insight
3 1 (12.50%) Actionable Insight
3 1 (12.50%) Business Intelligence
3 1 (12.50%) CRM
3 1 (12.50%) Dashboard Development
3 1 (12.50%) Data Visualisation
3 1 (12.50%) Digital Analytics
3 1 (12.50%) Economics
3 1 (12.50%) MVC
3 1 (12.50%) Statistics
3 1 (12.50%) User Acceptance Testing
3 1 (12.50%) Visualisation
3 1 (12.50%) Web Analytics
Programming Languages
1 5 (62.50%) SQL
2 4 (50.00%) C#
3 1 (12.50%) R
Qualifications
1 1 (12.50%) Degree
Vendors
1 3 (37.50%) Microsoft
1 3 (37.50%) Sitecore
2 1 (12.50%) Coremetrics
2 1 (12.50%) Google
2 1 (12.50%) IBM
2 1 (12.50%) Tableau