The following table provides summary statistics for contract job vacancies with a requirement for Data-Driven Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Data-Driven Marketing over the 3 months to 26 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Data-Driven Marketing
UK
Rank 603 638 620
Rank change year-on-year +35 -18  
Contract jobs citing Data-Driven Marketing 6 3 3
As % of all contract IT jobs advertised in the UK 0.013% 0.006% 0.006%
As % of the Processes & Methodologies category 0.016% 0.007% 0.007%
Number of daily rates quoted 4 2 0
Median daily rate £438 £540 -
Median daily rate % change year-on-year -18.93% -  
UK excluding London median daily rate £300 - -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Data-Driven Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 37182 44106 42440
As % of all contract IT job vacancies advertised in the UK 83.13% 82.88% 79.75%
Number of daily rates quoted 24552 28910 26291
Median daily rate £450 £425 £420
Median daily rate % change year-on-year +5.88% +1.19%  
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £398
% change year-on-year +2.50% +0.62%  
Number of hourly rates quoted 945 1111 1221
Median hourly rate £36.00 £37.50 £28.25
Median hourly rate % change year-on-year -4.00% +32.74%  
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £53.00 £55.00 £49.50
UK excluding London median hourly rate £36.00 £38.75 £30.00
% change year-on-year -7.09% +29.16%  

Data-Driven Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Data-Driven Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Data-Driven Marketing.

Contractor daily rate trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Data-Driven Marketing over the 3 months to 26 March 2017.

Contractor daily rate histogram for Data-Driven Marketing in the UK

Data-Driven Marketing
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 26 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +42 6 £438 -18.93% 6
London +31 4 £525 -2.77% 3
Bedfordshire - 1 - -
Leeds - 1 £300 -
West Yorkshire - 1 £300 -
Yorkshire - 1 £300 -
East of England - 1 - -

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 26 March 2017, IT contractor jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Data-Driven Marketing.

1 8 (100.00%) Marketing
2 4 (50.00%) E-Commerce
3 3 (37.50%) C#
3 3 (37.50%) JavaScript
3 3 (37.50%) ASP.NET
3 3 (37.50%) .NET
3 3 (37.50%) SQL Server
3 3 (37.50%) MVC
3 3 (37.50%) Digital Marketing
3 3 (37.50%) Umbraco
3 3 (37.50%) Analytics
4 2 (25.00%) Global Marketing
4 2 (25.00%) R
4 2 (25.00%) Analytical Skills
4 2 (25.00%) Statistics
4 2 (25.00%) Agile Software Development
4 2 (25.00%) CMS
4 2 (25.00%) SQL
5 1 (12.50%) HTML
5 1 (12.50%) CSS
5 1 (12.50%) Flash
5 1 (12.50%) Python
5 1 (12.50%) CRM
5 1 (12.50%) PhD
5 1 (12.50%) SAS
5 1 (12.50%) SMS
5 1 (12.50%) ImageReady
5 1 (12.50%) Dreamweaver
5 1 (12.50%) IBM
5 1 (12.50%) Adobe

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) Umbraco
2 2 (25.00%) CMS
3 1 (12.50%) SAS
Applications
1 1 (12.50%) Adobe Illustrator
1 1 (12.50%) ImageReady
1 1 (12.50%) MS PowerPoint
1 1 (12.50%) Photoshop
1 1 (12.50%) SPSS
Cloud Services
1 1 (12.50%) Google Analytics
Communications & Networking
1 1 (12.50%) SMS
Database & Business Intelligence
1 3 (37.50%) SQL Server
2 1 (12.50%) Big Data
Development Applications
1 1 (12.50%) Dreamweaver
General
1 8 (100.00%) Marketing
2 1 (12.50%) Dutch Language
2 1 (12.50%) French Language
2 1 (12.50%) German Language
Job Titles
1 3 (37.50%) .NET Developer
1 3 (37.50%) ASP.NET Developer
1 3 (37.50%) ASP.NET MVC Developer
1 3 (37.50%) C# .NET Developer
1 3 (37.50%) C# ASP.NET Developer
1 3 (37.50%) C# Developer
1 3 (37.50%) Developer
2 2 (25.00%) Analyst
2 2 (25.00%) Data Analyst
2 2 (25.00%) Digital Marketing Strategist
2 2 (25.00%) Digital Strategist
2 2 (25.00%) Marketing Strategist
2 2 (25.00%) Umbraco Developer
3 1 (12.50%) Big Data Analyst
3 1 (12.50%) Data Scientist
3 1 (12.50%) Designer
3 1 (12.50%) Digital Analyst
3 1 (12.50%) Digital Marketing Analyst
3 1 (12.50%) Marketing Analyst
3 1 (12.50%) Marketing Data Analyst
Libraries, Frameworks & Software Standards
1 3 (37.50%) .NET
1 3 (37.50%) ASP.NET
2 1 (12.50%) CSS
2 1 (12.50%) Flash
2 1 (12.50%) HTML
Miscellaneous
1 2 (25.00%) Analytical Skills
2 1 (12.50%) Computer Science
2 1 (12.50%) Data Structures
Processes & Methodologies
1 4 (50.00%) E-Commerce
2 3 (37.50%) Analytics
2 3 (37.50%) Digital Marketing
2 3 (37.50%) MVC
3 2 (25.00%) Agile Software Development
3 2 (25.00%) Global Marketing
3 2 (25.00%) Statistics
4 1 (12.50%) Actionable Insight
4 1 (12.50%) CHAID
4 1 (12.50%) CRM
4 1 (12.50%) Decision Tree
4 1 (12.50%) Econometrics
4 1 (12.50%) Economics
4 1 (12.50%) Email Marketing
4 1 (12.50%) Factor Analysis
4 1 (12.50%) Marketing Analytics
4 1 (12.50%) Mobile Marketing
4 1 (12.50%) Time Series Analysis
4 1 (12.50%) User Acceptance Testing
4 1 (12.50%) Web Analytics
Programming Languages
1 3 (37.50%) C#
1 3 (37.50%) JavaScript
2 2 (25.00%) R
2 2 (25.00%) SQL
3 1 (12.50%) Python
Qualifications
1 1 (12.50%) PhD
Quality Assurance & Compliance
1 1 (12.50%) Actionable Recommendations
Vendors
1 1 (12.50%) Adobe
1 1 (12.50%) Coremetrics
1 1 (12.50%) Google
1 1 (12.50%) IBM