The following table provides summary statistics for contract job vacancies with a requirement for Data-Driven Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Data-Driven Marketing over the 3 months to 22 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Data-Driven Marketing
UK
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 609 639 639
Rank change year-on-year +30 0  
Contract jobs citing Data-Driven Marketing 6 6 4
As % of all contract IT jobs advertised in the UK 0.013% 0.011% 0.007%
As % of the Processes & Methodologies category 0.015% 0.013% 0.009%
Number of daily rates quoted 4 5 2
Median daily rate £337 £575 £370
Median daily rate % change year-on-year -41.47% +55.40%  
90% offered a daily rate of more than £303 £283 £366
10% offered a daily rate of more than £525 £638 £374
UK excluding London median daily rate £309 - -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Data-Driven Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 39590 44959 45378
As % of all contract IT job vacancies advertised in the UK 84.46% 83.37% 80.72%
Number of daily rates quoted 25806 29818 29077
Median daily rate £450 £438 £413
Median daily rate % change year-on-year +2.85% +6.06%  
90% offered a daily rate of more than £313 £300 £285
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 1062 1087 1274
Median hourly rate £32.50 £27.50 £27.50
Median hourly rate % change year-on-year +18.18% -  
90% offered a hourly rate of more than £13.00 £12.58 £12.10
10% offered a hourly rate of more than £52.50 £47.80 £50.00
UK excluding London median hourly rate £33.50 £28.50 £30.00
% change year-on-year +17.54% -5.00%  

Data-Driven Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Data-Driven Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Data-Driven Marketing.

Contractor daily rate trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Data-Driven Marketing over the 3 months to 22 June 2017.

Contractor daily rate histogram for Data-Driven Marketing in the UK

Data-Driven Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +47 6 £337 -41.47% 5
London +13 4 £475 -17.34%
East of England - 2 £309 - 1
Bedfordshire - 2 £309 - 1

For the 6 months to 22 June 2017, IT contractor jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Data-Driven Marketing.

1 12 (100.00%) Marketing
2 7 (58.33%) Analytics
3 5 (41.67%) ImageReady
3 5 (41.67%) Dreamweaver
3 5 (41.67%) Email Marketing
3 5 (41.67%) HTML
3 5 (41.67%) Photoshop
3 5 (41.67%) CSS
3 5 (41.67%) Flash
3 5 (41.67%) Adobe Illustrator
4 4 (33.33%) CRM
5 3 (25.00%) SQL
5 3 (25.00%) IBM
5 3 (25.00%) Digital Marketing
5 3 (25.00%) R
5 3 (25.00%) Retail
5 3 (25.00%) Dutch Language
5 3 (25.00%) French Language
5 3 (25.00%) German Language
5 3 (25.00%) Statistics
5 3 (25.00%) Customer Insight
5 3 (25.00%) Analytical Skills
6 2 (16.67%) Data Structures
6 2 (16.67%) Google Analytics
6 2 (16.67%) Time Series Analysis
6 2 (16.67%) Factor Analysis
6 2 (16.67%) Actionable Recommendations
6 2 (16.67%) Decision Tree
6 2 (16.67%) Global Marketing
6 2 (16.67%) Visualisation

Data-Driven Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) SAS
2 1 (8.33%) CMS
2 1 (8.33%) Umbraco
Applications
1 5 (41.67%) Adobe Illustrator
1 5 (41.67%) ImageReady
1 5 (41.67%) Photoshop
2 2 (16.67%) Microsoft Excel
2 2 (16.67%) Microsoft PowerPoint
2 2 (16.67%) SPSS
Business Applications
1 1 (8.33%) Eloqua
1 1 (8.33%) Oracle CRM
1 1 (8.33%) Siebel CRM
Cloud Services
1 2 (16.67%) Google Analytics
2 1 (8.33%) Oracle CX
2 1 (8.33%) Oracle Service Cloud
2 1 (8.33%) Responsys
Communications & Networking
1 2 (16.67%) SMS
Database & Business Intelligence
1 1 (8.33%) Big Data
1 1 (8.33%) Oracle BI Publisher
1 1 (8.33%) SQL Server
Development Applications
1 5 (41.67%) Dreamweaver
General
1 12 (100.00%) Marketing
2 3 (25.00%) Dutch Language
2 3 (25.00%) French Language
2 3 (25.00%) German Language
2 3 (25.00%) Retail
Job Titles
1 3 (25.00%) Analyst
1 3 (25.00%) Data Analyst
1 3 (25.00%) Designer
2 2 (16.67%) Campaign Specialist
2 2 (16.67%) Digital Marketing Strategist
2 2 (16.67%) Digital Strategist
2 2 (16.67%) Email Marketing Specialist
2 2 (16.67%) Email Specialist
2 2 (16.67%) Marketing Specialist
2 2 (16.67%) Marketing Strategist
3 1 (8.33%) ASP.NET MVC Developer
3 1 (8.33%) Big Data Analyst
3 1 (8.33%) C# .NET Developer
3 1 (8.33%) Data Analytics Analyst
3 1 (8.33%) Data Analytics Scientist
3 1 (8.33%) Data Scientist
3 1 (8.33%) Digital Analyst
3 1 (8.33%) Digital Analytics Analyst
3 1 (8.33%) Digital Marketing Analyst
3 1 (8.33%) Umbraco Developer
Libraries, Frameworks & Software Standards
1 5 (41.67%) CSS
1 5 (41.67%) Flash
1 5 (41.67%) HTML
2 1 (8.33%) .NET
2 1 (8.33%) ASP.NET
2 1 (8.33%) Oracle Fusion
2 1 (8.33%) REST
2 1 (8.33%) SOAP
2 1 (8.33%) Web Services
Miscellaneous
1 3 (25.00%) Analytical Skills
2 2 (16.67%) Data Structures
3 1 (8.33%) Computer Science
Processes & Methodologies
1 7 (58.33%) Analytics
2 5 (41.67%) Email Marketing
3 4 (33.33%) CRM
4 3 (25.00%) Customer Insight
4 3 (25.00%) Digital Marketing
4 3 (25.00%) Statistics
5 2 (16.67%) Agile Software Development
5 2 (16.67%) CHAID
5 2 (16.67%) Data Visualisation
5 2 (16.67%) Decision Tree
5 2 (16.67%) E-Commerce
5 2 (16.67%) Factor Analysis
5 2 (16.67%) Global Marketing
5 2 (16.67%) Time Series Analysis
5 2 (16.67%) User Acceptance Testing
5 2 (16.67%) Visualisation
5 2 (16.67%) Web Analytics
6 1 (8.33%) Data Modelling
6 1 (8.33%) Economics
6 1 (8.33%) MVC
Programming Languages
1 3 (25.00%) R
1 3 (25.00%) SQL
2 1 (8.33%) C#
2 1 (8.33%) Groovy
2 1 (8.33%) JavaScript
2 1 (8.33%) Python
Qualifications
1 1 (8.33%) PhD
Quality Assurance & Compliance
1 2 (16.67%) Actionable Recommendations
2 1 (8.33%) Data Quality
Vendors
1 3 (25.00%) IBM
2 2 (16.67%) Adobe
2 2 (16.67%) Coremetrics
2 2 (16.67%) Google
3 1 (8.33%) Oracle
3 1 (8.33%) Siebel