B2B Sales Contract Job Trends

Business-to-Business (B2B) Sales
UK

The table below provides summary statistics and contractor rates for jobs requiring B2B Sales skills. It covers contract job vacancies from the 6 months leading up to 20 December 2025, with comparisons to the same periods in the previous two years.

6 months to
20 Dec 2025
Same period 2024 Same period 2023
Rank 570 534 582
Rank change year-on-year -36 +48 +213
Contract jobs citing B2B Sales 21 7 15
As % of all contract jobs in the UK 0.057% 0.021% 0.034%
As % of the Processes & Methodologies category 0.064% 0.023% 0.039%
Number of daily rates quoted 10 4 3
10th Percentile £199 £301 £431
25th Percentile £234 £302 £459
Median daily rate (50th Percentile) £325 £335 £513
Median % change year-on-year -2.99% -34.63% +10.81%
75th Percentile £348 £393 £547
90th Percentile £382 - £564
UK excluding London median daily rate £360 - £500
Number of hourly rates quoted 1 1 3
10th Percentile - - -
25th Percentile £45.25 £30.25 £11.08
Median hourly rate £46.50 £31.50 £11.15
Median % change year-on-year +47.62% +182.51% -
75th Percentile £47.75 £32.75 £12.58
90th Percentile - - £13.40
UK excluding London median hourly rate - - £11.15

All Process and Methodology Skills
UK

B2B Sales falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 32,565 30,055 38,949
As % of all contract IT jobs advertised in the UK 88.34% 88.19% 88.52%
Number of daily rates quoted 20,467 18,359 26,012
10th Percentile £300 £306 £307
25th Percentile £406 £413 £425
Median daily rate (50th Percentile) £500 £525 £530
Median % change year-on-year -4.76% -0.94% -3.64%
75th Percentile £615 £638 £650
90th Percentile £723 £742 £745
UK excluding London median daily rate £476 £500 £500
% change year-on-year -4.80% - -
Number of hourly rates quoted 2,103 978 1,503
10th Percentile £14.55 £15.62 £14.36
25th Percentile £17.50 £20.30 £18.94
Median hourly rate £25.15 £32.50 £43.50
Median % change year-on-year -22.62% -25.29% +24.29%
75th Percentile £49.75 £62.50 £65.00
90th Percentile £68.00 £73.75 £77.50
UK excluding London median hourly rate £23.02 £31.52 £44.50
% change year-on-year -26.98% -29.17% +42.58%

B2B Sales
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing B2B Sales relative to all contract IT jobs advertised.

B2B Sales job vacancy trend in the UK

B2B Sales
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing B2B Sales.

Contractor daily rate distribution trend for jobs in the UK citing B2B Sales

B2B Sales
Daily Rate Histogram

Daily rate distribution for jobs citing B2B Sales over the 6 months to 20 December 2025.

Daily rate histogram for B2B Sales in the UK

B2B Sales
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing B2B Sales.

Contractor hourly rate distribution trend for jobs in the UK citing B2B Sales

B2B Sales
Top 8 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing B2B Sales within the UK over the 6 months to 20 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -31 17 £325 -2.99% 144
London +5 11 £275 -17.91% 43
Work from Home - 8 £325 - 61
UK excluding London - 6 £360 - 145
East Midlands - 5 £356 - 3
Midlands - 5 £356 - 12
North West - 1 £580 - 16
North of England - 1 £580 - 35

B2B Sales
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (4.76%) Confluence
Applications
1 3 (14.29%) Microsoft Excel
2 2 (9.52%) Spreadsheet
3 1 (4.76%) Microsoft Office
3 1 (4.76%) Microsoft PowerPoint
3 1 (4.76%) MS Visio
Cloud Services
1 2 (9.52%) SaaS
2 1 (4.76%) Google Sheets
2 1 (4.76%) Snowflake
Communications & Networking
1 3 (14.29%) Broadband
2 2 (9.52%) ISDN
2 2 (9.52%) PSTN
Database & Business Intelligence
1 2 (9.52%) Tableau
2 1 (4.76%) Amazon Redshift
Development Applications
1 1 (4.76%) JIRA
General
1 8 (38.10%) Marketing
2 7 (33.33%) Finance
2 7 (33.33%) Social Skills
3 4 (19.05%) Public Sector
3 4 (19.05%) Telecoms
4 3 (14.29%) Analytical Skills
4 3 (14.29%) Retail
Job Titles
1 6 (28.57%) Sales Manager
2 5 (23.81%) Operations Manager
2 5 (23.81%) Sales Operations Manager
3 3 (14.29%) Sales Executive
4 2 (9.52%) Analyst
4 2 (9.52%) B2B Sales Manager
4 2 (9.52%) Lead
4 2 (9.52%) Product Manager
5 1 (4.76%) B2B Sales Executive
5 1 (4.76%) Business Analyst
5 1 (4.76%) Commercial Manager
5 1 (4.76%) Field Sales Executive
5 1 (4.76%) Junior
5 1 (4.76%) Junior Analyst
5 1 (4.76%) Junior Support Analyst
5 1 (4.76%) Sales Director
5 1 (4.76%) Salesforce Analyst
5 1 (4.76%) Salesforce Business Analyst
5 1 (4.76%) SQL Analyst
5 1 (4.76%) SQL Support Analyst
Libraries, Frameworks & Software Standards
1 2 (9.52%) Flash
Miscellaneous
1 4 (19.05%) Onboarding
1 4 (19.05%) Reinsurance
2 3 (14.29%) Self-Motivation
3 2 (9.52%) Legacy Systems
3 2 (9.52%) NHS
4 1 (4.76%) Product Ownership
Processes & Methodologies
1 21 (100.00%) B2B
2 11 (52.38%) CRM
3 8 (38.10%) Business Development
4 6 (28.57%) Decision-Making
5 4 (19.05%) Commercial Awareness
5 4 (19.05%) Lead Generation
5 4 (19.05%) Process Improvement
5 4 (19.05%) Time Management
6 3 (14.29%) AI
6 3 (14.29%) Problem-Solving
6 3 (14.29%) Workflow
7 2 (9.52%) Business Strategy
7 2 (9.52%) Data Analysis
7 2 (9.52%) Development Roadmap
7 2 (9.52%) Product Roadmap
7 2 (9.52%) Product Strategy
7 2 (9.52%) Project Delivery
7 2 (9.52%) Roadmaps
7 2 (9.52%) Storytelling
7 2 (9.52%) Strategic Thinking
Programming Languages
1 1 (4.76%) SQL
Qualifications
1 3 (14.29%) Degree
Quality Assurance & Compliance
1 1 (4.76%) PMO
Vendors
1 7 (33.33%) Salesforce
2 1 (4.76%) Google
2 1 (4.76%) Microsoft