The following table provides summary statistics for contract job vacancies with a requirement for Campaign Analysis skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Campaign Analysis over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Campaign Analysis
UK
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 600 629 637
Rank change year-on-year +29 +8  
Contract jobs citing Campaign Analysis 8 10 5
As % of all contract IT jobs advertised in the UK 0.018% 0.019% 0.009%
As % of the Processes & Methodologies category 0.021% 0.023% 0.012%
Number of daily rates quoted 8 8 1
Median daily rate £185 £263 £500
Median daily rate % change year-on-year -29.52% -47.50%  
UK excluding London median daily rate £313 - -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Campaign Analysis is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 37483 44400 43069
As % of all contract IT job vacancies advertised in the UK 83.14% 82.87% 79.71%
Number of daily rates quoted 24787 29149 26680
Median daily rate £450 £425 £419
Median daily rate % change year-on-year +5.88% +1.55%  
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 946 1114 1248
Median hourly rate £35.75 £37.50 £28.69
Median hourly rate % change year-on-year -4.66% +30.70%  
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £53.00 £55.00 £49.50
UK excluding London median hourly rate £36.00 £38.50 £30.20
% change year-on-year -6.49% +27.48%  

Campaign Analysis
Job Vacancy Trend

The job posting trend of jobs advertised citing Campaign Analysis as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Campaign Analysis in the UK

Campaign Analysis
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Campaign Analysis.

Contractor daily rate trend for Campaign Analysis in the UK

Campaign Analysis
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Campaign Analysis over the 3 months to 28 March 2017.

Contractor daily rate histogram for Campaign Analysis in the UK

Campaign Analysis
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Campaign Analysis.

Contractor hourly rate trend for Campaign Analysis in the UK

Campaign Analysis
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +29 8 £185 -29.52% 10
London +21 7 £185 -29.52% 5
Canary Wharf - 1 £185 -
Berkshire - 1 £313 - 1
South East - 1 £313 - 2

For the 6 months to 28 March 2017, IT contractor jobs citing Campaign Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Campaign Analysis.

1 13 (86.67%) Marketing
2 11 (73.33%) SQL
3 10 (66.67%) SAS
3 10 (66.67%) Statistical Modelling
4 9 (60.00%) Analytics
4 9 (60.00%) Campaign Management
4 9 (60.00%) Direct Marketing
5 8 (53.33%) Marketing Analytics
5 8 (53.33%) Degree
5 8 (53.33%) Analytical Skills
6 7 (46.67%) Apteco
6 7 (46.67%) Eloqua
6 7 (46.67%) Mathematical Modelling
6 7 (46.67%) Data Protection Act
6 7 (46.67%) Legal
6 7 (46.67%) Publishing
6 7 (46.67%) Econometrics
6 7 (46.67%) B2B
6 7 (46.67%) SQL Server
6 7 (46.67%) MS Office
6 7 (46.67%) MS Excel
6 7 (46.67%) Relational Database
6 7 (46.67%) SQL Server Management Studio (SSMS)
6 7 (46.67%) R
6 7 (46.67%) Mathematics
6 7 (46.67%) Data Protection
6 7 (46.67%) FastStats
7 3 (20.00%) Actionable Insight
7 3 (20.00%) Data Mining
7 3 (20.00%) SPSS

Campaign Analysis
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (66.67%) SAS
Applications
1 7 (46.67%) MS Excel
1 7 (46.67%) MS Office
2 3 (20.00%) SPSS
Business Applications
1 7 (46.67%) Eloqua
1 7 (46.67%) FastStats
2 1 (6.67%) Unica
Database & Business Intelligence
1 7 (46.67%) Relational Database
1 7 (46.67%) SQL Server
2 3 (20.00%) Data Mining
3 2 (13.33%) BusinessObjects
3 2 (13.33%) SAS Data Integration Studio
4 1 (6.67%) Data Warehouse
4 1 (6.67%) QlikView
4 1 (6.67%) SAS Enterprise Guide
Development Applications
1 7 (46.67%) SQL Server Management Studio (SSMS)
General
1 13 (86.67%) Marketing
2 7 (46.67%) Legal
2 7 (46.67%) Publishing
3 2 (13.33%) Finance
3 2 (13.33%) Telecoms
Job Titles
1 11 (73.33%) Analyst
2 7 (46.67%) Marketing Analyst
3 4 (26.67%) Data Analyst
3 4 (26.67%) Junior
3 4 (26.67%) Junior Analyst
3 4 (26.67%) Junior Marketing Analyst
4 3 (20.00%) Marketing Data Analyst
4 3 (20.00%) Research Analyst
5 2 (13.33%) Account Manager
5 2 (13.33%) CRM Manager
5 2 (13.33%) Customer Analyst
5 2 (13.33%) Customer Insight Analyst
5 2 (13.33%) Digital Account Manager
5 2 (13.33%) Insight Analyst
5 2 (13.33%) SQL Analyst
5 2 (13.33%) SQL Data Analyst
6 1 (6.67%) Analytics Manager
6 1 (6.67%) Market Research Analyst
6 1 (6.67%) Senior Analytics Manager
6 1 (6.67%) Senior Manager
Libraries, Frameworks & Software Standards
1 2 (13.33%) HTML
1 2 (13.33%) HTML5
Miscellaneous
1 8 (53.33%) Analytical Skills
2 7 (46.67%) Data Protection Act
Processes & Methodologies
1 10 (66.67%) Statistical Modelling
2 9 (60.00%) Analytics
2 9 (60.00%) Campaign Management
2 9 (60.00%) Direct Marketing
3 8 (53.33%) Marketing Analytics
4 7 (46.67%) B2B
4 7 (46.67%) Data Protection
4 7 (46.67%) Econometrics
4 7 (46.67%) Mathematical Modelling
4 7 (46.67%) Mathematics
5 3 (20.00%) Actionable Insight
5 3 (20.00%) Market Research
6 2 (13.33%) CRM
6 2 (13.33%) Customer Insight
6 2 (13.33%) Data Integration
6 2 (13.33%) Kalman Filter
7 1 (6.67%) Data Analysis
7 1 (6.67%) Data Management
7 1 (6.67%) Marketing Automation
7 1 (6.67%) Web Analytics
Programming Languages
1 11 (73.33%) SQL
2 7 (46.67%) R
3 1 (6.67%) SAS Macro
Qualifications
1 8 (53.33%) Degree
Vendors
1 7 (46.67%) Apteco
2 2 (13.33%) comScore
2 2 (13.33%) SAP
2 2 (13.33%) Tableau
3 1 (6.67%) Netezza
3 1 (6.67%) Pega
3 1 (6.67%) PTC
3 1 (6.67%) Salesforce Marketing Cloud
3 1 (6.67%) Salesforce.com
3 1 (6.67%) Teradata
London
Experis Ltd
Rate: £170.00 - £200.00 per day
Posted: Yesterday
Taunton, Somerset
CHM Recruit
Rate: £21,000 per annum pro-rata
Posted: 5 days ago