Period
to 21 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Campaign Analysis skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Campaign Analysis over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Campaign Analysis
UK
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 859 857 880
Rank change year-on-year -2 +23 -28
Contract jobs citing Campaign Analysis 18 24 8
As % of all contract IT jobs advertised in the UK 0.017% 0.023% 0.007%
As % of the Processes & Methodologies category 0.021% 0.027% 0.009%
Number of daily rates quoted 6 17 6
UK median daily rate £328 £345 £338
Median daily rate % change year-on-year -5.07% +2.22% -6.25%
10th Percentile £298 £180 £206
90th Percentile £378 £494 £456
UK excluding London median daily rate £350 £345 £400
% change year-on-year +1.45% -13.75% -
Number of hourly rates quoted 0 0 0
UK median hourly rate - - -
UK excluding London median hourly rate - - -

Campaign Analysis is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 87132 87864 92880
As % of all contract IT jobs advertised in the UK 84.49% 83.90% 81.77%
Number of daily rates quoted 58048 58076 60168
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £630 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2060 2332 2734
UK median hourly rate £23.50 £24.00 £22.50
Median hourly rate % change year-on-year -2.08% +6.67% +18.42%
10th Percentile £11.49 £11.31 £11.50
90th Percentile £49.75 £48.75 £47.71
UK excluding London median hourly rate £24.00 £24.50 £23.75
% change year-on-year -2.04% +3.16% +18.75%

Campaign Analysis
Job Vacancy Trend

Job postings citing Campaign Analysis as a percentage of all IT jobs advertised.

Job vacancy trend for Campaign Analysis in the UK

Campaign Analysis
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Campaign Analysis.

Contractor daily rate trend for Campaign Analysis in the UK

Campaign Analysis
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Campaign Analysis.

Contractor hourly rate trend for Campaign Analysis in the UK

Campaign Analysis
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 18 £328 -5.07% 5
UK excluding London +13 10 £350 +1.45% 4
South East +7 9 £325 +160.00% 1
London -20 8 £323 -19.38% 1
South West -10 1 £375 +11.94%

For the 6 months to 21 November 2017, IT contractor jobs citing Campaign Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Campaign Analysis.

1 17 (94.44%) Marketing
2 13 (72.22%) Digital Marketing
3 11 (61.11%) Microsoft Excel
3 11 (61.11%) Adobe
3 11 (61.11%) Post-Campaign Analysis
4 9 (50.00%) Adobe Campaign
4 9 (50.00%) Project Management
4 9 (50.00%) Workflow
4 9 (50.00%) Campaign Management
5 8 (44.44%) Microsoft PowerPoint
6 7 (38.89%) Electronics
6 7 (38.89%) CRM
6 7 (38.89%) SQL
7 6 (33.33%) Analytics
8 4 (22.22%) Validation
9 3 (16.67%) E-Commerce
9 3 (16.67%) Microsoft Office
9 3 (16.67%) Google Analytics
9 3 (16.67%) Data Validation
9 3 (16.67%) Google
9 3 (16.67%) Analytical Skills
10 2 (11.11%) Relational Database
10 2 (11.11%) Infotainment
10 2 (11.11%) Prototyping
10 2 (11.11%) Actionable Insight
10 2 (11.11%) Data Analytics
10 2 (11.11%) Degree
10 2 (11.11%) Direct Marketing
10 2 (11.11%) Omniture
10 2 (11.11%) Data Protection

Campaign Analysis
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.56%) SAS
Applications
1 11 (61.11%) Microsoft Excel
2 8 (44.44%) Microsoft PowerPoint
3 3 (16.67%) Microsoft Office
4 1 (5.56%) SPSS
Business Applications
1 9 (50.00%) Adobe Campaign
2 2 (11.11%) Eloqua
Cloud Services
1 3 (16.67%) Google Analytics
2 1 (5.56%) Adobe Analytics
2 1 (5.56%) SaaS
Database & Business Intelligence
1 2 (11.11%) Relational Database
2 1 (5.56%) Oracle Reports
2 1 (5.56%) Power BI
2 1 (5.56%) SQL Server
Development Applications
1 1 (5.56%) SQL Server Management Studio (SSMS)
General
1 17 (94.44%) Marketing
2 7 (38.89%) Electronics
3 2 (11.11%) Finance
4 1 (5.56%) Legal
4 1 (5.56%) Publishing
Job Titles
1 8 (44.44%) Analyst
2 7 (38.89%) Campaign Manager
3 4 (22.22%) Data Analyst
4 3 (16.67%) Customer Analyst
4 3 (16.67%) Developer
4 3 (16.67%) Insight Analyst
4 3 (16.67%) Marketing Analyst
4 3 (16.67%) SQL Analyst
5 2 (11.11%) CRM Analyst
5 2 (11.11%) Customer Insight Analyst
5 2 (11.11%) Report Analyst
5 2 (11.11%) SQL Reporting Analyst
6 1 (5.56%) Business Analyst
6 1 (5.56%) Campaign Analyst
6 1 (5.56%) Contracts Manager
6 1 (5.56%) CRM Business Analyst
6 1 (5.56%) Data Insight Analyst
6 1 (5.56%) Insight Data Analyst
6 1 (5.56%) Marketing Data Analyst
6 1 (5.56%) SQL Data Analyst
Miscellaneous
1 3 (16.67%) Analytical Skills
2 2 (11.11%) Infotainment
3 1 (5.56%) Data Protection Act
Processes & Methodologies
1 13 (72.22%) Digital Marketing
2 11 (61.11%) Post-Campaign Analysis
3 9 (50.00%) Campaign Management
3 9 (50.00%) Project Management
3 9 (50.00%) Workflow
4 7 (38.89%) CRM
5 6 (33.33%) Analytics
6 4 (22.22%) Validation
7 3 (16.67%) Data Validation
7 3 (16.67%) E-Commerce
8 2 (11.11%) Actionable Insight
8 2 (11.11%) Customer Insight
8 2 (11.11%) Data Analysis
8 2 (11.11%) Data Analytics
8 2 (11.11%) Data Protection
8 2 (11.11%) Direct Marketing
8 2 (11.11%) Prototyping
8 2 (11.11%) Web Analytics
8 2 (11.11%) Web Marketing
9 1 (5.56%) Forensic Analysis
Programming Languages
1 7 (38.89%) SQL
2 2 (11.11%) Java
3 1 (5.56%) Python
3 1 (5.56%) R
3 1 (5.56%) T-SQL
Qualifications
1 2 (11.11%) Degree
Quality Assurance & Compliance
1 1 (5.56%) Actionable Recommendations
Vendors
1 11 (61.11%) Adobe
2 3 (16.67%) Google
3 2 (11.11%) Microsoft
3 2 (11.11%) Omniture
4 1 (5.56%) MicroStrategy
4 1 (5.56%) Oracle
4 1 (5.56%) Salesforce.com
4 1 (5.56%) Tableau