The following table provides summary statistics for contract job vacancies with a requirement for Campaign Analysis skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Campaign Analysis over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Campaign Analysis
UK
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 606 642 636
Rank change year-on-year +36 -6  
Contract jobs citing Campaign Analysis 4 12 6
As % of all contract IT jobs advertised in the UK 0.008% 0.022% 0.011%
As % of the Processes & Methodologies category 0.010% 0.027% 0.013%
Number of daily rates quoted 2 10 4
Median daily rate £330 £240 £294
Median daily rate % change year-on-year +37.50% -18.29%  
90% offered a daily rate of more than £214 £135 £240
10% offered a daily rate of more than £446 £505 £374
UK excluding London median daily rate £475 £138 £313
% change year-on-year +245.45% -56.00%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Campaign Analysis is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 39792 44999 44543
As % of all contract IT job vacancies advertised in the UK 84.45% 83.35% 80.76%
Number of daily rates quoted 25913 29844 28605
Median daily rate £450 £438 £413
Median daily rate % change year-on-year +2.85% +6.06%  
90% offered a daily rate of more than £313 £300 £285
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 1055 1094 1232
Median hourly rate £32.50 £28.00 £27.50
Median hourly rate % change year-on-year +16.07% +1.81%  
90% offered a hourly rate of more than £13.00 £12.58 £12.35
10% offered a hourly rate of more than £54.00 £48.00 £50.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Campaign Analysis
Job Vacancy Trend

The job posting trend of jobs advertised citing Campaign Analysis as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Campaign Analysis in the UK

Campaign Analysis
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Campaign Analysis.

Contractor daily rate trend for Campaign Analysis in the UK

Campaign Analysis
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Campaign Analysis over the 3 months to 27 June 2017.

Contractor daily rate histogram for Campaign Analysis in the UK

Campaign Analysis
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Campaign Analysis.

Contractor hourly rate trend for Campaign Analysis in the UK

Campaign Analysis
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +14 4 £330 +37.50% 4
North West - 2 - -
East of England -1 1 £475 -
London -4 1 £185 -38.33% 2
Canary Wharf - 1 £185 -
Luton - 1 £475 -
Bedfordshire - 1 £475 -

For the 6 months to 27 June 2017, IT contractor jobs citing Campaign Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Campaign Analysis.

1 12 (100.00%) Marketing
2 10 (83.33%) Analytics
3 9 (75.00%) Marketing Analytics
3 9 (75.00%) Campaign Management
3 9 (75.00%) Statistical Modelling
3 9 (75.00%) SQL
3 9 (75.00%) Direct Marketing
4 8 (66.67%) Data Protection
4 8 (66.67%) FastStats
4 8 (66.67%) R
4 8 (66.67%) Degree
4 8 (66.67%) Mathematics
4 8 (66.67%) SQL Server
4 8 (66.67%) Microsoft Office
4 8 (66.67%) Microsoft Excel
4 8 (66.67%) SAS
4 8 (66.67%) B2B
4 8 (66.67%) Legal
4 8 (66.67%) Publishing
4 8 (66.67%) Econometrics
4 8 (66.67%) Apteco
4 8 (66.67%) Mathematical Modelling
4 8 (66.67%) Data Protection Act
4 8 (66.67%) Eloqua
4 8 (66.67%) Relational Database
4 8 (66.67%) SQL Server Management Studio (SSMS)
4 8 (66.67%) Analytical Skills
5 3 (25.00%) Post-Campaign Analysis
6 2 (16.67%) Quantitative Research
6 2 (16.67%) Qualitative Research

Campaign Analysis
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (66.67%) SAS
Applications
1 8 (66.67%) Microsoft Excel
1 8 (66.67%) Microsoft Office
2 1 (8.33%) SPSS
Business Applications
1 8 (66.67%) Eloqua
1 8 (66.67%) FastStats
Database & Business Intelligence
1 8 (66.67%) Relational Database
1 8 (66.67%) SQL Server
2 1 (8.33%) Data Mining
Development Applications
1 8 (66.67%) SQL Server Management Studio (SSMS)
General
1 12 (100.00%) Marketing
2 8 (66.67%) Legal
2 8 (66.67%) Publishing
Job Titles
1 11 (91.67%) Analyst
2 8 (66.67%) Marketing Analyst
3 5 (41.67%) Data Analyst
4 4 (33.33%) Junior
4 4 (33.33%) Junior Analyst
4 4 (33.33%) Junior Marketing Analyst
4 4 (33.33%) Marketing Data Analyst
5 3 (25.00%) SQL Analyst
5 3 (25.00%) SQL Data Analyst
6 2 (16.67%) Research Analyst
7 1 (8.33%) Consultant
7 1 (8.33%) CRM Consultant
7 1 (8.33%) Customer Analyst
7 1 (8.33%) Market Analyst
7 1 (8.33%) Market Research Analyst
Libraries, Frameworks & Software Standards
1 1 (8.33%) HTML
Miscellaneous
1 8 (66.67%) Analytical Skills
1 8 (66.67%) Data Protection Act
2 1 (8.33%) Social Media
Processes & Methodologies
1 10 (83.33%) Analytics
2 9 (75.00%) Campaign Management
2 9 (75.00%) Direct Marketing
2 9 (75.00%) Marketing Analytics
2 9 (75.00%) Statistical Modelling
3 8 (66.67%) B2B
3 8 (66.67%) Data Protection
3 8 (66.67%) Econometrics
3 8 (66.67%) Mathematical Modelling
3 8 (66.67%) Mathematics
4 3 (25.00%) Post-Campaign Analysis
5 2 (16.67%) Actionable Insight
5 2 (16.67%) Market Research
5 2 (16.67%) Qualitative Research
5 2 (16.67%) Quantitative Research
6 1 (8.33%) Budget Control
6 1 (8.33%) CRM
6 1 (8.33%) Push Notifications
6 1 (8.33%) SEO
6 1 (8.33%) User Stories
Programming Languages
1 9 (75.00%) SQL
2 8 (66.67%) R
Qualifications
1 8 (66.67%) Degree
Vendors
1 8 (66.67%) Apteco