Data-Driven Marketing Contract Job Trends in England

Data-Driven Marketing
UK > England

The table below provides summary statistics and contractor rates for jobs advertised in England requiring Data-Driven Marketing skills. It covers contract job vacancies from the 6 months leading up to 15 December 2025, with comparisons to the same periods in the previous two years.

6 months to
15 Dec 2025
Same period 2024 Same period 2023
Rank 532 507 563
Rank change year-on-year -25 +56 +171
Contract jobs citing Data-Driven Marketing 12 4 2
As % of all contract jobs in England 0.039% 0.014% 0.005%
As % of the Processes & Methodologies category 0.043% 0.016% 0.006%
Number of daily rates quoted 4 3 2
10th Percentile £333 - £411
25th Percentile £344 £356 £427
Median daily rate (50th Percentile) £445 £363 £456
Median % change year-on-year +22.76% -20.55% +52.08%
75th Percentile £543 £369 £489
90th Percentile £547 - £507
UK median daily rate £445 £363 £456
% change year-on-year +22.76% -20.55% +52.08%
Number of hourly rates quoted 3 0 0
10th Percentile - - -
25th Percentile £33.75 - -
Median hourly rate £37.50 - -
75th Percentile £41.25 - -
90th Percentile - - -
UK median hourly rate £37.50 - -

All Process and Methodology Skills
England

Data-Driven Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 27,657 25,687 33,367
As % of all contract IT jobs advertised in England 88.93% 88.34% 88.74%
Number of daily rates quoted 17,611 15,867 22,695
10th Percentile £300 £310 £313
25th Percentile £406 £418 £425
Median daily rate (50th Percentile) £506 £525 £545
Median % change year-on-year -3.62% -3.67% -0.91%
75th Percentile £625 £650 £650
90th Percentile £725 £750 £750
UK median daily rate £500 £525 £531
% change year-on-year -4.76% -1.13% -3.45%
Number of hourly rates quoted 1,806 869 1,403
10th Percentile £15.00 £15.62 £15.00
25th Percentile £17.87 £20.30 £19.09
Median hourly rate £25.15 £35.00 £44.50
Median % change year-on-year -28.14% -21.35% +19.30%
75th Percentile £53.94 £65.00 £65.00
90th Percentile £69.40 £75.00 £77.50
UK median hourly rate £25.15 £32.50 £43.79
% change year-on-year -22.62% -25.79% +25.12%

Data-Driven Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Data-Driven Marketing relative to all contract IT jobs advertised in England.

Data-Driven Marketing job vacancy trend in England

Data-Driven Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Data-Driven Marketing.

Contractor daily rate distribution trend for jobs in England citing Data-Driven Marketing

Data-Driven Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Data-Driven Marketing in England over the 6 months to 15 December 2025.

Daily rate histogram for Data-Driven Marketing in England

Data-Driven Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Data-Driven Marketing.

Contractor hourly rate distribution trend for jobs in England citing Data-Driven Marketing

Data-Driven Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Data-Driven Marketing within the England region over the 6 months to 15 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London - 12 £445 - 4
Data-Driven Marketing
UK

Data-Driven Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 3 (25.00%) Chatbot
Business Applications
1 3 (25.00%) Dynamics CRM
2 1 (8.33%) Eloqua
2 1 (8.33%) Salesforce CRM
Cloud Services
1 4 (33.33%) SaaS
2 3 (25.00%) Commercetools
2 3 (25.00%) Contentful
2 3 (25.00%) Figma
2 3 (25.00%) Google Analytics
3 1 (8.33%) Google Ads
3 1 (8.33%) Google Data Studio
General
1 12 (100.00%) Marketing
2 6 (50.00%) Social Skills
3 4 (33.33%) Analytical Skills
4 3 (25.00%) Finance
5 2 (16.67%) Brand Awareness
5 2 (16.67%) Electronics
5 2 (16.67%) Legal
5 2 (16.67%) Manufacturing
5 2 (16.67%) Public Sector
5 2 (16.67%) Telecoms
6 1 (8.33%) Advertising
6 1 (8.33%) French Language
Job Titles
1 3 (25.00%) Marketing Executive
2 2 (16.67%) Business Analyst
2 2 (16.67%) Consultant
2 2 (16.67%) Marketing Business Analyst
2 2 (16.67%) Marketing Manager
2 2 (16.67%) Senior
2 2 (16.67%) Senior Consultant
2 2 (16.67%) Web Business Analyst
3 1 (8.33%) Campaign Manager
3 1 (8.33%) Data Protection Specialist
3 1 (8.33%) Digital Marketing Manager
3 1 (8.33%) Lead
3 1 (8.33%) Marketing Project Manager
3 1 (8.33%) Project Manager
3 1 (8.33%) Salesforce Project Manager
Miscellaneous
1 3 (25.00%) Low-Code
1 3 (25.00%) Marketing Technology
1 3 (25.00%) Mobile App
1 3 (25.00%) Social Media
2 2 (16.67%) Onboarding
2 2 (16.67%) Web Conferencing
3 1 (8.33%) Analytical Mindset
Processes & Methodologies
1 9 (75.00%) CRM
2 7 (58.33%) Analytics
2 7 (58.33%) B2B
2 7 (58.33%) Marketing Automation
3 6 (50.00%) Digital Marketing
3 6 (50.00%) Marketing Strategy
3 6 (50.00%) Project Management
4 5 (41.67%) AI
5 4 (33.33%) Continuous Improvement
5 4 (33.33%) Conversion Rate Optimisation
5 4 (33.33%) Customer Engagement
5 4 (33.33%) Data Privacy
5 4 (33.33%) Integrated Marketing
5 4 (33.33%) Project Delivery
5 4 (33.33%) Strategic Thinking
6 3 (25.00%) Budget Management
6 3 (25.00%) Customer Journey Map
6 3 (25.00%) Data Collection
6 3 (25.00%) Journey Map
6 3 (25.00%) Roadmaps
Qualifications
1 2 (16.67%) Degree
2 1 (8.33%) PMI Certification
2 1 (8.33%) PMP
Quality Assurance & Compliance
1 5 (41.67%) GDPR
2 3 (25.00%) Accessibility
2 3 (25.00%) California Consumer Privacy Act
3 2 (16.67%) QA
Systems Management
1 3 (25.00%) Systems Management Server (SMS)
Vendors
1 7 (58.33%) Salesforce
2 5 (41.67%) SAP
3 4 (33.33%) Google
3 4 (33.33%) OneTrust
4 3 (25.00%) Optimizely
4 3 (25.00%) Salesforce Marketing Cloud
5 1 (8.33%) Facebook
5 1 (8.33%) HubSpot