Data-Driven Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Data-Driven Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Data-Driven Marketing over the 6 months to 30 November 2023 with a comparison to the same period in the previous 2 years.

6 months to
30 Nov 2023
Same period 2022 Same period 2021
Rank 721 1028 1065
Rank change year-on-year +307 +37 -320
Permanent jobs citing Data-Driven Marketing 6 62 39
As % of all permanent jobs advertised in the UK 0.011% 0.049% 0.030%
As % of the Processes & Methodologies category 0.012% 0.051% 0.032%
Number of salaries quoted 5 26 14
10th Percentile £32,422 £38,973 £35,250
25th Percentile - £41,250 £36,375
Median annual salary (50th Percentile) £42,430 £55,000 £41,250
Median % change year-on-year -22.85% +33.33% +3.13%
75th Percentile £47,500 £65,000 £47,188
90th Percentile £91,000 £85,000 £48,750
UK excluding London median annual salary £42,430 £42,500 £40,500
% change year-on-year -0.16% +4.94% +1.25%

All Process and Methodology Skills
UK

Data-Driven Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 50,664 120,987 123,563
As % of all permanent jobs advertised in the UK 94.08% 95.74% 95.44%
Number of salaries quoted 36,731 73,454 82,144
10th Percentile £32,500 £34,347 £32,500
25th Percentile £43,750 £45,000 £42,500
Median annual salary (50th Percentile) £60,000 £60,000 £59,500
Median % change year-on-year - +0.84% +8.18%
75th Percentile £80,000 £81,250 £77,500
90th Percentile £98,750 £100,000 £95,000
UK excluding London median annual salary £52,500 £53,000 £50,000
% change year-on-year -0.94% +6.00% +4.17%

Data-Driven Marketing
Job Vacancy Trend

Job postings citing Data-Driven Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Data-Driven Marketing.

Salary trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Salary Histogram

Salary distribution for jobs citing Data-Driven Marketing over the 6 months to 30 November 2023.

Salary histogram for Data-Driven Marketing in the UK

Data-Driven Marketing
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 6 months to 30 November 2023. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +266 6 £42,430 -22.85% 12
Work from Home +218 4 £43,715 -20.52% 10
UK excluding London +213 4 £42,430 -0.16% 6
Midlands - 2 £42,430 - 1
West Midlands - 2 £42,430 -
Yorkshire - 1 £26,500 - 1
South West - 1 £45,000 - 1
North of England - 1 £26,500 - 2

Data-Driven Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) Confluence
Applications
1 3 (50.00%) Microsoft Excel
2 1 (16.67%) Microsoft Office
2 1 (16.67%) Microsoft PowerPoint
Business Applications
1 2 (33.33%) Dynamics CRM
Cloud Services
1 2 (33.33%) Power Platform
2 1 (16.67%) Adobe Analytics
2 1 (16.67%) Azure
2 1 (16.67%) Azure Machine Learning
2 1 (16.67%) Social Studio
Database & Business Intelligence
1 2 (33.33%) Power BI
1 2 (33.33%) Tableau
Development Applications
1 1 (16.67%) JIRA
General
1 6 (100.00%) Marketing
2 3 (50.00%) Analytical Skills
2 3 (50.00%) Presentation Skills
3 2 (33.33%) Advertising
3 2 (33.33%) Social Skills
4 1 (16.67%) Pharmaceutical
Job Titles
1 3 (50.00%) CRM Manager
2 1 (16.67%) CRM Executive
2 1 (16.67%) Data Scientist
2 1 (16.67%) Lead
Miscellaneous
1 2 (33.33%) Onboarding
2 1 (16.67%) Marketing Technology
2 1 (16.67%) Taxonomies
Processes & Methodologies
1 5 (83.33%) CRM
2 3 (50.00%) Decision-Making
3 2 (33.33%) Analytics
3 2 (33.33%) B2B
3 2 (33.33%) B2B Marketing
3 2 (33.33%) Business Intelligence
3 2 (33.33%) Campaign Analysis
3 2 (33.33%) Customer Insight
3 2 (33.33%) Data Analysis
3 2 (33.33%) Data Cleansing
3 2 (33.33%) Data Migration
3 2 (33.33%) Data Privacy
3 2 (33.33%) Email Marketing
3 2 (33.33%) Migration
3 2 (33.33%) Personalization
3 2 (33.33%) Stakeholder Management
4 1 (16.67%) Data Science
4 1 (16.67%) Data Strategy
4 1 (16.67%) Social Commerce
4 1 (16.67%) Visualisation
Programming Languages
1 1 (16.67%) Python
Qualifications
1 3 (50.00%) Degree
Quality Assurance & Compliance
1 2 (33.33%) GDPR
Vendors
1 3 (50.00%) Microsoft
2 2 (33.33%) Salesforce
3 1 (16.67%) Adobe
3 1 (16.67%) Salesforce Marketing Cloud