The following table provides summary statistics for permanent job vacancies with a requirement for Data-Driven Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Data-Driven Marketing over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Data-Driven Marketing
UK
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 857 898 966
Rank change year-on-year +41 +68  
Permanent jobs citing Data-Driven Marketing 13 15 22
As % of all permanent IT jobs advertised in the UK 0.015% 0.015% 0.020%
As % of the Processes & Methodologies category 0.016% 0.017% 0.023%
Number of salaries quoted 12 14 14
Median salary £68,750 £40,000 £44,750
Median salary % change year-on-year +71.87% -10.61%  
90% offered a salary of more than £52,500 £40,000 £29,000
10% offered a salary of more than £80,000 £45,000 £52,500
UK excluding London median salary £46,250 £40,000 £44,500
% change year-on-year +15.62% -10.11%  

Data-Driven Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 79960 87478 97573
As % of all permanent IT job vacancies advertised in the UK 89.72% 88.95% 88.00%
Number of salaries quoted 64514 73057 79746
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Data-Driven Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Data-Driven Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing.

Salary trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Salary Histogram

The salary distribution of IT jobs citing Data-Driven Marketing over the 3 months to 23 June 2017.

Salary histogram for Data-Driven Marketing in the UK

Data-Driven Marketing
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +50 13 £68,750 +71.87% 4
London +21 11 £76,250 +69.44%
South West - 2 £46,250 -
City of London - 2 £65,000 -
Bristol - 1 £52,500 -
Gloucestershire - 1 £40,000 -

For the 6 months to 23 June 2017, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Data-Driven Marketing.

1 37 (100.00%) Marketing
2 20 (54.05%) Analytics
3 15 (40.54%) Marketing Strategy
3 15 (40.54%) Agile Software Development
4 14 (37.84%) SEO
4 14 (37.84%) Finance
5 12 (32.43%) Microsoft
6 11 (29.73%) SQL
6 11 (29.73%) Email Marketing
6 11 (29.73%) Actionable Insight
7 9 (24.32%) B2B
7 9 (24.32%) Adobe
7 9 (24.32%) Java
7 9 (24.32%) Google
7 9 (24.32%) Degree
7 9 (24.32%) Google Analytics
7 9 (24.32%) Big Data
7 9 (24.32%) Data Analytics
8 8 (21.62%) Customer Insight
8 8 (21.62%) Hadoop
8 8 (21.62%) Market Research
8 8 (21.62%) Digital Marketing
8 8 (21.62%) Advertising
8 8 (21.62%) TDD
8 8 (21.62%) Microsoft Excel
8 8 (21.62%) B2B Marketing
8 8 (21.62%) User Experience
8 8 (21.62%) Analytical Skills
9 7 (18.92%) Apache Spark
9 7 (18.92%) Ansible

Data-Driven Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (18.92%) Apache Spark
2 1 (2.70%) Confluence
2 1 (2.70%) SAS
Applications
1 8 (21.62%) Microsoft Excel
2 1 (2.70%) Microsoft Office
2 1 (2.70%) Microsoft PowerPoint
Business Applications
1 2 (5.41%) FastStats
2 1 (2.70%) Eloqua
2 1 (2.70%) Oracle CRM
2 1 (2.70%) Siebel CRM
Cloud Services
1 9 (24.32%) Google Analytics
2 7 (18.92%) Adobe Analytics
3 2 (5.41%) SaaS
4 1 (2.70%) Dynamics 365
4 1 (2.70%) Oracle CX
4 1 (2.70%) Oracle Service Cloud
4 1 (2.70%) Responsys
Communications & Networking
1 1 (2.70%) HTTP
Database & Business Intelligence
1 9 (24.32%) Big Data
2 8 (21.62%) Hadoop
3 4 (10.81%) SQL Server
4 3 (8.11%) MySQL
5 1 (2.70%) OLAP
5 1 (2.70%) OLAP Cube
5 1 (2.70%) Oracle BI Publisher
5 1 (2.70%) PostgreSQL
5 1 (2.70%) SQL Server 2005
5 1 (2.70%) SQL Server 2008
5 1 (2.70%) SQL Server 2012
5 1 (2.70%) SQL Server 2016
5 1 (2.70%) SQL Server Integration Services
Development Applications
1 1 (2.70%) Git (software)
1 1 (2.70%) JIRA
1 1 (2.70%) Subversion
1 1 (2.70%) Team Foundation Server
General
1 37 (100.00%) Marketing
2 14 (37.84%) Finance
3 8 (21.62%) Advertising
4 3 (8.11%) Retail
5 2 (5.41%) Automotive
5 2 (5.41%) Banking
5 2 (5.41%) Pharmaceutical
Job Titles
1 10 (27.03%) Developer
2 9 (24.32%) Analyst
3 8 (21.62%) Insight Analyst
3 8 (21.62%) Marketing Director
3 8 (21.62%) Senior Analyst
4 7 (18.92%) Apache Spark Developer
4 7 (18.92%) Big Data Developer
4 7 (18.92%) Digital Director
4 7 (18.92%) Digital Marketing Director
4 7 (18.92%) Lead Developer
4 7 (18.92%) Scala Developer
4 7 (18.92%) Senior Big Data Developer
4 7 (18.92%) Senior Developer
4 7 (18.92%) Senior Insight Analyst
4 7 (18.92%) Senior Scala Developer
4 7 (18.92%) Team Leader
5 6 (16.22%) Marketing Insight Analyst
5 6 (16.22%) Marketing Specialist
5 6 (16.22%) Senior Data Warehouse Specialist
5 6 (16.22%) Senior Marketing Analyst
Libraries, Frameworks & Software Standards
1 7 (18.92%) Kafka
2 2 (5.41%) HTML
2 2 (5.41%) REST
3 1 (2.70%) CSS
3 1 (2.70%) Django
3 1 (2.70%) React
3 1 (2.70%) SOAP
3 1 (2.70%) Web Services
Miscellaneous
1 8 (21.62%) Analytical Skills
1 8 (21.62%) User Experience
2 7 (18.92%) Video Conferencing
3 6 (16.22%) New Media
4 1 (2.70%) Blog
4 1 (2.70%) Clustering
4 1 (2.70%) Computer Science
4 1 (2.70%) Fintech
4 1 (2.70%) Social Media
4 1 (2.70%) STB
4 1 (2.70%) Wiki
Operating Systems
1 1 (2.70%) Android
1 1 (2.70%) Apple iOS
Processes & Methodologies
1 20 (54.05%) Analytics
2 15 (40.54%) Agile Software Development
2 15 (40.54%) Marketing Strategy
3 14 (37.84%) SEO
4 11 (29.73%) Actionable Insight
4 11 (29.73%) Email Marketing
5 9 (24.32%) B2B
5 9 (24.32%) Data Analytics
6 8 (21.62%) B2B Marketing
6 8 (21.62%) Customer Insight
6 8 (21.62%) Digital Marketing
6 8 (21.62%) Market Research
6 8 (21.62%) TDD
7 7 (18.92%) BDD
7 7 (18.92%) Continuous Deployment
7 7 (18.92%) Continuous Integration
7 7 (18.92%) DevOps
7 7 (18.92%) Kanban
7 7 (18.92%) Personalization
7 7 (18.92%) Predictive Analytics
Programming Languages
1 11 (29.73%) SQL
2 9 (24.32%) Java
3 7 (18.92%) Scala
3 7 (18.92%) VBA
4 1 (2.70%) ES6
4 1 (2.70%) Groovy
4 1 (2.70%) JavaScript
4 1 (2.70%) Python
4 1 (2.70%) R
4 1 (2.70%) T-SQL
Qualifications
1 9 (24.32%) Degree
2 1 (2.70%) SC Cleared
2 1 (2.70%) Security Cleared
Quality Assurance & Compliance
1 1 (2.70%) Data Quality
System Software
1 7 (18.92%) Docker
Systems Management
1 7 (18.92%) Ansible
1 7 (18.92%) Opscode Chef
Vendors
1 12 (32.43%) Microsoft
2 9 (24.32%) Adobe
2 9 (24.32%) Google
3 4 (10.81%) Tableau
4 2 (5.41%) Alteryx
4 2 (5.41%) Apteco
4 2 (5.41%) IBM
4 2 (5.41%) Salesforce.com
5 1 (2.70%) comScore
5 1 (2.70%) Oracle
5 1 (2.70%) Siebel
Leeds, Yorkshire
Sky Betting and Gaming
Posted: 2 days ago
Luton
TUI Group Careers
Salary: Competitive
Posted: 4 days ago
Birmingham, West Midlands (County)
Act Talent
Salary: From £30,000 to £35,000 per annum DOE
Posted: 3 days ago
Maidstone, Kent
Act Talent
Salary: From £30,000 to £35,000 per annum DOE
Posted: 3 days ago