Data-Driven Marketing
UK
The following table provides summary statistics for permanent job vacancies with a requirement for Data-Driven Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Data-Driven Marketing over the 6 months to 30 November 2023 with a comparison to the same period in the previous 2 years.
| 6 months to 30 Nov 2023 |
Same period 2022 | Same period 2021 | |
|---|---|---|---|
| Rank | 721 | 1028 | 1065 |
| Rank change year-on-year | +307 | +37 | -320 |
| Permanent jobs citing Data-Driven Marketing | 6 | 62 | 39 |
| As % of all permanent jobs advertised in the UK | 0.011% | 0.049% | 0.030% |
| As % of the Processes & Methodologies category | 0.012% | 0.051% | 0.032% |
| Number of salaries quoted | 5 | 26 | 14 |
| 10th Percentile | £32,422 | £38,973 | £35,250 |
| 25th Percentile | - | £41,250 | £36,375 |
| Median annual salary (50th Percentile) | £42,430 | £55,000 | £41,250 |
| Median % change year-on-year | -22.85% | +33.33% | +3.13% |
| 75th Percentile | £47,500 | £65,000 | £47,188 |
| 90th Percentile | £91,000 | £85,000 | £48,750 |
| UK excluding London median annual salary | £42,430 | £42,500 | £40,500 |
| % change year-on-year | -0.16% | +4.94% | +1.25% |
All Process and Methodology Skills
UK
Data-Driven Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.
| Permanent vacancies with a requirement for process or methodology skills | 50,664 | 120,987 | 123,563 |
| As % of all permanent jobs advertised in the UK | 94.08% | 95.74% | 95.44% |
| Number of salaries quoted | 36,731 | 73,454 | 82,144 |
| 10th Percentile | £32,500 | £34,347 | £32,500 |
| 25th Percentile | £43,750 | £45,000 | £42,500 |
| Median annual salary (50th Percentile) | £60,000 | £60,000 | £59,500 |
| Median % change year-on-year | - | +0.84% | +8.18% |
| 75th Percentile | £80,000 | £81,250 | £77,500 |
| 90th Percentile | £98,750 | £100,000 | £95,000 |
| UK excluding London median annual salary | £52,500 | £53,000 | £50,000 |
| % change year-on-year | -0.94% | +6.00% | +4.17% |
Data-Driven Marketing
Job Vacancy Trend
Job postings citing Data-Driven Marketing as a proportion of all IT jobs advertised.
Data-Driven Marketing
Salary Trend
3-month moving average salary quoted in jobs citing Data-Driven Marketing.
Data-Driven Marketing
Salary Histogram
Salary distribution for jobs citing Data-Driven Marketing over the 6 months to 30 November 2023.
Data-Driven Marketing
Top 8 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 6 months to 30 November 2023. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +266 | 6 | £42,430 | -22.85% | 12 |
| Work from Home | +218 | 4 | £43,715 | -20.52% | 10 |
| UK excluding London | +213 | 4 | £42,430 | -0.16% | 6 |
| Midlands | - | 2 | £42,430 | - | 1 |
| West Midlands | - | 2 | £42,430 | - | |
| Yorkshire | - | 1 | £26,500 | - | 1 |
| South West | - | 1 | £45,000 | - | 1 |
| North of England | - | 1 | £26,500 | - | 2 |
Data-Driven Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: