The following table provides summary statistics for permanent job vacancies with a requirement for Data-Driven Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Data-Driven Marketing over the 3 months to 26 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Data-Driven Marketing
UK
Rank 837 931 951
Rank change year-on-year +94 +20  
Permanent jobs citing Data-Driven Marketing 23 25 15
As % of all permanent IT jobs advertised in the UK 0.027% 0.024% 0.014%
As % of the Processes & Methodologies category 0.031% 0.027% 0.016%
Number of salaries quoted 11 23 14
Median salary £60,000 £57,500 £50,000
Median salary % change year-on-year +4.34% +15.00%  
90% offered a salary of more than £40,000 £32,500 £40,900
10% offered a salary of more than £80,000 £66,000 £75,300
UK excluding London median salary £36,250 £35,000 £68,250
% change year-on-year +3.57% -48.71%  

Data-Driven Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 74757 91546 92626
As % of all permanent IT job vacancies advertised in the UK 89.05% 88.56% 87.03%
Number of salaries quoted 61406 75741 74931
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Data-Driven Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Data-Driven Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing.

Salary trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Salary Histogram

The salary distribution of IT jobs citing Data-Driven Marketing over the 3 months to 26 March 2017.

Salary histogram for Data-Driven Marketing in the UK

Data-Driven Marketing
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 3 months to 26 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +100 16 £60,000 +17.07% 6
London +75 10 £60,000 +4.34% 3
South East - 4 - - 1
Brighton - 4 - -
East Sussex - 4 - -
City of London +46 1 £55,000 +37.50% 1
South West +18 1 £40,000 -42.85% 1
Gloucestershire +6 1 £40,000 - 1
North West -13 1 £32,500 - 1
Cirencester - 1 £40,000 - 1
Manchester - 1 £32,500 - 1

Data-Driven Marketing
Top 30 Related IT Skills

For the 6 months to 26 March 2017, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Data-Driven Marketing.

1 53 (100.00%) Marketing
2 24 (45.28%) Finance
2 24 (45.28%) Email Marketing
3 23 (43.40%) Actionable Insight
4 21 (39.62%) Analytics
5 19 (35.85%) Agile Software Development
6 17 (32.08%) Data Management
7 16 (30.19%) Direct Marketing
7 16 (30.19%) Campaign Management
7 16 (30.19%) Time Management
8 14 (26.42%) Marketing Strategy
8 14 (26.42%) SEO
9 13 (24.53%) Big Data
10 12 (22.64%) SQL
11 11 (20.75%) Java
11 11 (20.75%) Digital Marketing
11 11 (20.75%) Hadoop
12 10 (18.87%) Kanban
12 10 (18.87%) Scala
12 10 (18.87%) BDD
12 10 (18.87%) Kafka
12 10 (18.87%) Docker
12 10 (18.87%) Apache Spark
12 10 (18.87%) Scrum
12 10 (18.87%) TDD
13 9 (16.98%) Google
13 9 (16.98%) B2B
13 9 (16.98%) Adobe
13 9 (16.98%) Google Analytics
13 9 (16.98%) Analytical Skills

Data-Driven Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (18.87%) Apache Spark
2 2 (3.77%) SAS
Applications
1 8 (15.09%) MS Excel
2 2 (3.77%) MS PowerPoint
2 2 (3.77%) Photoshop
Business Applications
1 3 (5.66%) Unica
2 1 (1.89%) Adobe Campaign
Cloud Services
1 9 (16.98%) Google Analytics
2 7 (13.21%) Adobe Analytics
3 3 (5.66%) Amazon AWS
4 2 (3.77%) SaaS
Communications & Networking
1 1 (1.89%) HTTP
Database & Business Intelligence
1 13 (24.53%) Big Data
2 11 (20.75%) Hadoop
3 2 (3.77%) SQL Server
4 1 (1.89%) MySQL
4 1 (1.89%) OLAP
4 1 (1.89%) OLAP Cube
4 1 (1.89%) Relational Database
Development Applications
1 3 (5.66%) Cucumber
General
1 53 (100.00%) Marketing
2 24 (45.28%) Finance
3 7 (13.21%) Advertising
4 4 (7.55%) Retail
5 3 (5.66%) Law
6 2 (3.77%) Banking
6 2 (3.77%) Games
6 2 (3.77%) Legal
6 2 (3.77%) Telecoms
Job Titles
1 18 (33.96%) Marketing Manager
2 16 (30.19%) Account Manager
3 12 (22.64%) Developer
4 10 (18.87%) Scala Developer
5 8 (15.09%) Analyst
5 8 (15.09%) Insight Analyst
5 8 (15.09%) Team Leader
6 7 (13.21%) Apache Spark Developer
6 7 (13.21%) Big Data Developer
6 7 (13.21%) Digital Director
6 7 (13.21%) Digital Marketing Director
6 7 (13.21%) Lead Developer
6 7 (13.21%) Marketing Director
6 7 (13.21%) Senior Big Data Developer
6 7 (13.21%) Senior Developer
6 7 (13.21%) Senior Scala Developer
7 6 (11.32%) Marketing Insight Analyst
7 6 (11.32%) Marketing Specialist
7 6 (11.32%) Senior Analyst
7 6 (11.32%) Senior Insight Analyst
Libraries, Frameworks & Software Standards
1 10 (18.87%) Kafka
2 3 (5.66%) HTML
3 1 (1.89%) Natural Language Processing
Miscellaneous
1 9 (16.98%) Analytical Skills
2 7 (13.21%) User Experience
2 7 (13.21%) Video Conferencing
3 6 (11.32%) New Media
4 1 (1.89%) Clustering
4 1 (1.89%) Computer Science
4 1 (1.89%) Data Structures
4 1 (1.89%) Foreign Exchange (FX)
4 1 (1.89%) STB
Processes & Methodologies
1 24 (45.28%) Email Marketing
2 23 (43.40%) Actionable Insight
3 21 (39.62%) Analytics
4 19 (35.85%) Agile Software Development
5 17 (32.08%) Data Management
6 16 (30.19%) Campaign Management
6 16 (30.19%) Direct Marketing
6 16 (30.19%) Time Management
7 14 (26.42%) Marketing Strategy
7 14 (26.42%) SEO
8 11 (20.75%) Digital Marketing
9 10 (18.87%) BDD
9 10 (18.87%) Kanban
9 10 (18.87%) Scrum
9 10 (18.87%) TDD
10 9 (16.98%) B2B
11 8 (15.09%) Customer Insight
11 8 (15.09%) DevOps
11 8 (15.09%) Market Research
11 8 (15.09%) Product Marketing
Programming Languages
1 12 (22.64%) SQL
2 11 (20.75%) Java
3 10 (18.87%) Scala
4 7 (13.21%) VBA
5 2 (3.77%) R
6 1 (1.89%) JavaScript
6 1 (1.89%) Python
Qualifications
1 8 (15.09%) Degree
2 1 (1.89%) PhD
Quality Assurance & Compliance
1 2 (3.77%) QA
System Software
1 10 (18.87%) Docker
Systems Management
1 7 (13.21%) Ansible
1 7 (13.21%) Opscode Chef
Vendors
1 9 (16.98%) Adobe
1 9 (16.98%) Google
2 8 (15.09%) Microsoft
3 4 (7.55%) IBM
4 3 (5.66%) Salesforce.com
5 1 (1.89%) Apteco
5 1 (1.89%) comScore
5 1 (1.89%) Tableau
Central London / West End
The Change Partners Recruitment
Salary: From £100,000 to £120,000 per annum Pension + bonus
Posted: 3 days ago
London
Oliver Bernard
Salary: £70000 - £90000 per annum + Bonus + Benefits
Posted: 6 days ago
Banbury
Bluetown Online LTD
Posted: 10 days ago
City, London
The Collinson Group
Salary: From £35,000 to £50,000 per annum
Posted: 13 days ago
Manchester
Hays Specialist Recruitment Ltd
Salary: £30000.00 - £35000.00 per annum
Posted: 24 days ago
Cirencester, Gloucestershire
Bristol DT
Salary: £35000.00 - £45000.00 per annum
Posted: 23 days ago