Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Data-Driven Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Data-Driven Marketing over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Data-Driven Marketing
UK
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 1158 1167 1283
Rank change year-on-year +9 +116 +17
Permanent jobs citing Data-Driven Marketing 24 58 26
As % of all permanent IT jobs advertised in the UK 0.013% 0.030% 0.012%
As % of the Processes & Methodologies category 0.015% 0.034% 0.014%
Number of salaries quoted 20 32 20
UK median annual salary £45,000 £50,000 £45,000
Median salary % change year-on-year -10.00% +11.11% -
10th Percentile £28,895 £32,875 £35,750
90th Percentile £73,750 £85,000 £65,000
UK excluding London median annual salary £45,000 £40,000 £45,000
% change year-on-year +12.50% -11.11% -5.26%

Data-Driven Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 162377 170041 191608
As % of all permanent IT jobs advertised in the UK 89.91% 89.40% 88.80%
Number of salaries quoted 128248 141329 157803
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Data-Driven Marketing
Job Vacancy Trend

Job postings citing Data-Driven Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Data-Driven Marketing.

Salary trend for Data-Driven Marketing in the UK

Data-Driven Marketing
Salary Histogram

The salary distribution of IT jobs citing Data-Driven Marketing over the 6 months to 22 November 2017.

Salary histogram for Data-Driven Marketing in the UK

Data-Driven Marketing
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -16 24 £45,000 -10.00% 2
UK excluding London +21 15 £45,000 +12.50% 2
South West +18 9 £45,000 +12.50% 2
London -16 9 £63,750 -15.00%
East of England +15 3 - -
South East +18 2 £67,650 +69.13%
North of England -8 1 £30,000 +20.00%
North East - 1 £30,000 -

For the 6 months to 22 November 2017, IT jobs citing Data-Driven Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Data-Driven Marketing.

1 24 (100.00%) Marketing
2 12 (50.00%) Analytics
2 12 (50.00%) Agile Software Development
3 11 (45.83%) SQL
3 11 (45.83%) Microsoft
4 9 (37.50%) Data Analytics
4 9 (37.50%) Retail
5 8 (33.33%) SQL Server 2012
5 8 (33.33%) Team Foundation Server
5 8 (33.33%) JavaScript
5 8 (33.33%) SQL Server
5 8 (33.33%) Mentoring
6 7 (29.17%) PHP
6 7 (29.17%) C#
6 7 (29.17%) .NET
6 7 (29.17%) CRM
6 7 (29.17%) Web Development
7 6 (25.00%) .NET Framework
7 6 (25.00%) LINQ
7 6 (25.00%) jQuery
7 6 (25.00%) ASP.NET MVC
7 6 (25.00%) Kendo UI
7 6 (25.00%) Entity Framework
7 6 (25.00%) Visual Studio
7 6 (25.00%) ASP.NET
7 6 (25.00%) MVC
7 6 (25.00%) SQL Server 2014
8 5 (20.83%) Finance
9 4 (16.67%) SAP
9 4 (16.67%) SaaS

Data-Driven Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (8.33%) Adobe Illustrator
1 2 (8.33%) Microsoft Office
1 2 (8.33%) Photoshop
2 1 (4.17%) InDesign
2 1 (4.17%) InVision
2 1 (4.17%) UXPin
Business Applications
1 3 (12.50%) Adobe Campaign
1 3 (12.50%) Unica
2 2 (8.33%) FastStats
3 1 (4.17%) Dynamics CRM
3 1 (4.17%) Sprinklr
3 1 (4.17%) WebTrends
Cloud Services
1 4 (16.67%) SaaS
2 1 (4.17%) Adobe Analytics
Communications & Networking
1 1 (4.17%) RIP
Database & Business Intelligence
1 8 (33.33%) SQL Server
1 8 (33.33%) SQL Server 2012
2 6 (25.00%) SQL Server 2014
3 2 (8.33%) SQL Server 2005
3 2 (8.33%) SQL Server 2008
3 2 (8.33%) SQL Server 2016
3 2 (8.33%) SQL Server Integration Services
4 1 (4.17%) MySQL
4 1 (4.17%) PostgreSQL
Development Applications
1 8 (33.33%) Team Foundation Server
2 6 (25.00%) Visual Studio
3 2 (8.33%) Subversion
4 1 (4.17%) Axure RP
4 1 (4.17%) Git (software)
General
1 24 (100.00%) Marketing
2 9 (37.50%) Retail
3 5 (20.83%) Finance
4 3 (12.50%) Advertising
4 3 (12.50%) Banking
5 2 (8.33%) Automotive
5 2 (8.33%) Pharmaceutical
6 1 (4.17%) Financial Institution
6 1 (4.17%) Telecoms
Job Titles
1 9 (37.50%) Developer
2 6 (25.00%) .NET Developer
2 6 (25.00%) Analyst
2 6 (25.00%) ASP.NET Developer
2 6 (25.00%) ASP.NET MVC Developer
2 6 (25.00%) C# ASP.NET Developer
2 6 (25.00%) C# Developer
2 6 (25.00%) JavaScript Developer
2 6 (25.00%) Lead .NET Developer
2 6 (25.00%) Lead C# Developer
2 6 (25.00%) Lead Developer
2 6 (25.00%) Senior .NET Developer
2 6 (25.00%) Senior ASP.NET Developer
2 6 (25.00%) Senior ASP.NET MVC Developer
2 6 (25.00%) Senior C# .NET Developer
2 6 (25.00%) Senior C# ASP.NET Developer
2 6 (25.00%) Senior C# Developer
2 6 (25.00%) Senior Developer
2 6 (25.00%) Technical Developer
2 6 (25.00%) Technical Leader
Libraries, Frameworks & Software Standards
1 7 (29.17%) .NET
2 6 (25.00%) .NET Framework
2 6 (25.00%) ASP.NET
2 6 (25.00%) ASP.NET MVC
2 6 (25.00%) Entity Framework
2 6 (25.00%) jQuery
2 6 (25.00%) Kendo UI
2 6 (25.00%) LINQ
3 3 (12.50%) CSS
3 3 (12.50%) HTML
4 1 (4.17%) CSS3
4 1 (4.17%) Django
4 1 (4.17%) HTML5
4 1 (4.17%) React
4 1 (4.17%) REST
Miscellaneous
1 3 (12.50%) Analytical Skills
1 3 (12.50%) Foreign Exchange (FX)
1 3 (12.50%) User Experience
2 2 (8.33%) Fintech
3 1 (4.17%) Computer Science
3 1 (4.17%) Graphic Design
3 1 (4.17%) Mobile App
3 1 (4.17%) Social Media
Processes & Methodologies
1 12 (50.00%) Agile Software Development
1 12 (50.00%) Analytics
2 9 (37.50%) Data Analytics
3 8 (33.33%) Mentoring
4 7 (29.17%) CRM
4 7 (29.17%) Web Development
5 6 (25.00%) MVC
6 4 (16.67%) Business Analysis
6 4 (16.67%) Multichannel Marketing
6 4 (16.67%) Prototyping
7 3 (12.50%) B2B
7 3 (12.50%) Business Process Modelling
7 3 (12.50%) Campaign Management
7 3 (12.50%) Case Management
7 3 (12.50%) Marketing Strategy
7 3 (12.50%) Product Management
7 3 (12.50%) Scrum
7 3 (12.50%) Use Case
7 3 (12.50%) Visualisation
7 3 (12.50%) Waterfall
Programming Languages
1 11 (45.83%) SQL
2 8 (33.33%) JavaScript
3 7 (29.17%) C#
3 7 (29.17%) PHP
4 2 (8.33%) Python
4 2 (8.33%) T-SQL
5 1 (4.17%) ES6
5 1 (4.17%) R
Qualifications
1 3 (12.50%) ISEB
2 2 (8.33%) SC Cleared
2 2 (8.33%) Security Cleared
3 1 (4.17%) Degree
Quality Assurance & Compliance
1 3 (12.50%) GMP
2 1 (4.17%) Actionable Recommendations
2 1 (4.17%) Data Quality
Systems Management
1 2 (8.33%) Systems Management Server (SMS)
Vendors
1 11 (45.83%) Microsoft
2 4 (16.67%) SAP
3 3 (12.50%) CA
3 3 (12.50%) Tableau
4 2 (8.33%) Adobe
4 2 (8.33%) Alteryx
5 1 (4.17%) BMC
5 1 (4.17%) Brightcove
5 1 (4.17%) Sysomos