Period
to 22 January 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Search Engine Marketing over the 6 months to 22 January 2018 with a comparison to the same period in the previous 2 years.

Search Engine Marketing
UK
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 1131 1151 1215
Rank change year-on-year +20 +64 +14
Permanent jobs citing Search Engine Marketing 36 28 67
As % of all permanent IT jobs advertised in the UK 0.021% 0.016% 0.032%
As % of the Processes & Methodologies category 0.023% 0.018% 0.036%
Number of salaries quoted 28 29 60
UK median annual salary £27,500 £35,000 £27,500
Median salary % change year-on-year -21.43% +27.27% -19.12%
10th Percentile £22,500 £21,250 £19,500
90th Percentile £42,500 £62,250 £38,750
UK excluding London median annual salary £27,500 £22,500 £27,500
% change year-on-year +22.22% -18.18% -26.67%

Search Engine Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 155,849 156,291 185,435
As % of all permanent IT jobs advertised in the UK 89.86% 89.54% 88.88%
Number of salaries quoted 125,378 129,131 153,692
UK median annual salary £50,000 £48,750 £47,500
Median salary % change year-on-year +2.56% +2.63% +5.56%
10th Percentile £28,750 £28,250 £27,500
90th Percentile £80,000 £79,000 £77,500
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Search Engine Marketing
Job Vacancy Trend

Job postings citing Search Engine Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Search Engine Marketing in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing.

Salary trend for Search Engine Marketing in the UK

Search Engine Marketing
Salary Histogram

The salary distribution of IT jobs citing Search Engine Marketing over the 6 months to 22 January 2018.

Salary histogram for Search Engine Marketing in the UK

Search Engine Marketing
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +28 36 £27,500 -21.43% 4
UK excluding London +16 30 £27,500 +22.22% 3
South East - 23 £27,500 -
London -13 6 £35,000 -31.03% 1
Midlands +6 5 £25,000 -28.57%
West Midlands +4 5 £25,000 -28.57%
North West - 2 £32,500 - 3
North of England - 2 £32,500 - 3

For the 6 months to 22 January 2018, IT jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Search Engine Marketing.

1 36 (100.00%) Marketing
2 23 (63.89%) Pay per click
3 19 (52.78%) Google
4 18 (50.00%) Social Media
5 16 (44.44%) B2B
6 15 (41.67%) Digital Marketing
6 15 (41.67%) Degree
7 14 (38.89%) Analytics
8 13 (36.11%) Twitter
9 12 (33.33%) Marketing Strategy
9 12 (33.33%) Google Analytics
9 12 (33.33%) Advertising
10 11 (30.56%) Web Analytics
10 11 (30.56%) HTML
10 11 (30.56%) SEO
10 11 (30.56%) Email Marketing
10 11 (30.56%) AdWords
10 11 (30.56%) Integrated Marketing
11 10 (27.78%) Content Development
11 10 (27.78%) Data Strategy
11 10 (27.78%) Mobile Marketing
11 10 (27.78%) Marketo
11 10 (27.78%) Marketing Automation
11 10 (27.78%) Display Advertising
11 10 (27.78%) B2C
11 10 (27.78%) Microsoft Excel
12 9 (25.00%) Yahoo!
12 9 (25.00%) CSS
13 8 (22.22%) Internet
13 8 (22.22%) Web Design

Search Engine Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (16.67%) CMS
1 6 (16.67%) WordPress
2 5 (13.89%) Adobe Experience Manager
2 5 (13.89%) Drupal
2 5 (13.89%) Joomla!
Applications
1 10 (27.78%) Microsoft Excel
2 5 (13.89%) Microsoft PowerPoint
Business Applications
1 8 (22.22%) Eloqua
2 5 (13.89%) WebTrends
3 1 (2.78%) Magento
Cloud Services
1 12 (33.33%) Google Analytics
2 11 (30.56%) AdWords
3 5 (13.89%) Adobe Analytics
4 4 (11.11%) SaaS
Communications & Networking
1 8 (22.22%) Internet
Database & Business Intelligence
1 2 (5.56%) Power BI
2 1 (2.78%) Big Data
General
1 36 (100.00%) Marketing
2 12 (33.33%) Advertising
3 1 (2.78%) Automotive
3 1 (2.78%) Retail
Job Titles
1 10 (27.78%) Marketing Manager
2 7 (19.44%) PPC Manager
3 6 (16.67%) Digital Marketing Manager
4 5 (13.89%) Designer
4 5 (13.89%) Web Designer
5 4 (11.11%) SEO Executive
6 3 (8.33%) Consultant
6 3 (8.33%) Marketing Consultant
6 3 (8.33%) PPC Consultant
6 3 (8.33%) SEO Consultant
7 2 (5.56%) Business Development Executive
7 2 (5.56%) Business Intelligence Manager
8 1 (2.78%) Analyst
8 1 (2.78%) Contracts Manager
8 1 (2.78%) Digital Analyst
8 1 (2.78%) Digital Performance Analyst
8 1 (2.78%) Performance Analyst
8 1 (2.78%) PPC Executive
8 1 (2.78%) PPC Specialist
8 1 (2.78%) SEO Specialist
Libraries, Frameworks & Software Standards
1 11 (30.56%) HTML
2 9 (25.00%) CSS
3 4 (11.11%) XML
4 1 (2.78%) Apache Flex
Miscellaneous
1 18 (50.00%) Social Media
2 6 (16.67%) Analytical Skills
3 5 (13.89%) Fintech
3 5 (13.89%) Graphic Design
4 2 (5.56%) User Experience
5 1 (2.78%) Computer Science
5 1 (2.78%) Mobile App
Processes & Methodologies
1 23 (63.89%) Pay per click
2 16 (44.44%) B2B
3 15 (41.67%) Digital Marketing
4 14 (38.89%) Analytics
5 12 (33.33%) Marketing Strategy
6 11 (30.56%) Email Marketing
6 11 (30.56%) Integrated Marketing
6 11 (30.56%) SEO
6 11 (30.56%) Web Analytics
7 10 (27.78%) B2C
7 10 (27.78%) Content Development
7 10 (27.78%) Data Strategy
7 10 (27.78%) Display Advertising
7 10 (27.78%) Marketing Automation
7 10 (27.78%) Mobile Marketing
8 8 (22.22%) Online Marketing
8 8 (22.22%) Social Listening
8 8 (22.22%) Web Design
9 7 (19.44%) Content Management
10 6 (16.67%) CRM
Programming Languages
1 1 (2.78%) C
Qualifications
1 15 (41.67%) Degree
2 1 (2.78%) Analytics IQ
2 1 (2.78%) MBA
Quality Assurance & Compliance
1 1 (2.78%) SLA
Vendors
1 19 (52.78%) Google
2 13 (36.11%) Twitter
3 10 (27.78%) Marketo
4 9 (25.00%) Yahoo!
5 6 (16.67%) HubSpot
5 6 (16.67%) Pardot
6 5 (13.89%) Adobe
6 5 (13.89%) Omniture
6 5 (13.89%) Salesforce.com
7 4 (11.11%) Adthena
8 1 (2.78%) Facebook
8 1 (2.78%) Hootsuite
8 1 (2.78%) T-Plan