Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Search Engine Marketing over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Marketing
UK
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 1164 1178 1222
Rank change year-on-year +14 +44 +4
Permanent jobs citing Search Engine Marketing 34 40 86
As % of all permanent IT jobs advertised in the UK 0.019% 0.021% 0.039%
As % of the Processes & Methodologies category 0.021% 0.024% 0.044%
Number of salaries quoted 29 39 72
UK median annual salary £27,500 £35,000 £27,500
Median salary % change year-on-year -21.43% +27.27% -15.38%
10th Percentile £23,750 £21,250 £19,500
90th Percentile £42,500 £62,250 £43,750
UK excluding London median annual salary £27,500 £25,000 £27,500
% change year-on-year +10.00% -9.09% -15.38%

Search Engine Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 160296 168588 194039
As % of all permanent IT jobs advertised in the UK 89.92% 89.36% 88.77%
Number of salaries quoted 126459 140088 159820
UK median annual salary £50,000 £49,476 £47,500
Median salary % change year-on-year +1.06% +4.16% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Search Engine Marketing
Job Vacancy Trend

Job postings citing Search Engine Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Search Engine Marketing in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing.

Salary trend for Search Engine Marketing in the UK

Search Engine Marketing
Salary Histogram

The salary distribution of IT jobs citing Search Engine Marketing over the 6 months to 19 November 2017.

Salary histogram for Search Engine Marketing in the UK

Search Engine Marketing
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 34 £27,500 -21.43% 3
UK excluding London +47 25 £27,500 +10.00% 2
South East - 19 £27,500 - 1
London -8 9 £31,500 -40.00% 1
Midlands +32 4 £28,500 -18.57%
West Midlands +14 4 £28,500 -18.57%
North West - 2 £32,500 -
North of England - 2 £32,500 -

For the 6 months to 19 November 2017, IT jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Search Engine Marketing.

1 34 (100.00%) Marketing
2 19 (55.88%) Google
2 19 (55.88%) Pay per click
3 16 (47.06%) Degree
3 16 (47.06%) SEO
4 15 (44.12%) Social Media
5 14 (41.18%) Analytics
5 14 (41.18%) HTML
5 14 (41.18%) Digital Marketing
6 12 (35.29%) Google Analytics
6 12 (35.29%) AdWords
7 11 (32.35%) CSS
8 9 (26.47%) Microsoft Excel
8 9 (26.47%) Web Design
8 9 (26.47%) Web Analytics
8 9 (26.47%) Online Marketing
8 9 (26.47%) Marketing Strategy
9 8 (23.53%) Analytical Skills
9 8 (23.53%) Content Management
9 8 (23.53%) B2B
10 7 (20.59%) Internet
10 7 (20.59%) Advertising
11 6 (17.65%) E-Commerce
11 6 (17.65%) Yahoo!
11 6 (17.65%) Email Marketing
11 6 (17.65%) Twitter
11 6 (17.65%) Integrated Marketing
12 5 (14.71%) Content Development
12 5 (14.71%) Marketing Automation
12 5 (14.71%) Data Strategy

Search Engine Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (14.71%) CMS
1 5 (14.71%) WordPress
2 4 (11.76%) Adobe Experience Manager
2 4 (11.76%) Drupal
2 4 (11.76%) Joomla!
Applications
1 9 (26.47%) Microsoft Excel
2 2 (5.88%) Microsoft PowerPoint
Business Applications
1 5 (14.71%) Eloqua
2 4 (11.76%) WebTrends
3 1 (2.94%) Magento
Cloud Services
1 12 (35.29%) AdWords
1 12 (35.29%) Google Analytics
2 4 (11.76%) Adobe Analytics
2 4 (11.76%) SaaS
Communications & Networking
1 7 (20.59%) Internet
Database & Business Intelligence
1 1 (2.94%) Big Data
General
1 34 (100.00%) Marketing
2 7 (20.59%) Advertising
3 3 (8.82%) Retail
4 2 (5.88%) Games
4 2 (5.88%) Mandarin Language
5 1 (2.94%) Automotive
Job Titles
1 6 (17.65%) SEO Executive
2 5 (14.71%) Consultant
2 5 (14.71%) Digital Marketing Manager
2 5 (14.71%) Marketing Consultant
2 5 (14.71%) Marketing Manager
2 5 (14.71%) PPC Consultant
2 5 (14.71%) SEO Consultant
3 4 (11.76%) Designer
3 4 (11.76%) PPC Manager
3 4 (11.76%) Web Designer
4 3 (8.82%) PPC Specialist
5 2 (5.88%) Business Development Executive
5 2 (5.88%) Marketing Executive
5 2 (5.88%) Marketing Specialist
5 2 (5.88%) Search Marketing Executive
6 1 (2.94%) Digital Analyst
6 1 (2.94%) Digital Performance Analyst
6 1 (2.94%) Head of Digital
6 1 (2.94%) PPC Executive
6 1 (2.94%) SEO Manager
Libraries, Frameworks & Software Standards
1 14 (41.18%) HTML
2 11 (32.35%) CSS
3 4 (11.76%) XML
4 2 (5.88%) CSS3
4 2 (5.88%) HTML5
5 1 (2.94%) Apache Flex
Miscellaneous
1 15 (44.12%) Social Media
2 8 (23.53%) Analytical Skills
3 4 (11.76%) Graphic Design
4 2 (5.88%) BBC
4 2 (5.88%) Fintech
4 2 (5.88%) User Experience
5 1 (2.94%) Computer Science
5 1 (2.94%) Mobile App
Processes & Methodologies
1 19 (55.88%) Pay per click
2 16 (47.06%) SEO
3 14 (41.18%) Analytics
3 14 (41.18%) Digital Marketing
4 9 (26.47%) Marketing Strategy
4 9 (26.47%) Online Marketing
4 9 (26.47%) Web Analytics
4 9 (26.47%) Web Design
5 8 (23.53%) B2B
5 8 (23.53%) Content Management
6 6 (17.65%) E-Commerce
6 6 (17.65%) Email Marketing
6 6 (17.65%) Integrated Marketing
7 5 (14.71%) Content Development
7 5 (14.71%) CRM
7 5 (14.71%) Data Analysis
7 5 (14.71%) Data Strategy
7 5 (14.71%) Display Advertising
7 5 (14.71%) Marketing Automation
7 5 (14.71%) Mobile Marketing
Programming Languages
1 1 (2.94%) C
Qualifications
1 16 (47.06%) Degree
2 1 (2.94%) Analytics IQ
2 1 (2.94%) MBA
Quality Assurance & Compliance
1 1 (2.94%) SLA
Vendors
1 19 (55.88%) Google
2 6 (17.65%) Twitter
2 6 (17.65%) Yahoo!
3 5 (14.71%) Marketo
4 4 (11.76%) Adobe
4 4 (11.76%) Adthena
4 4 (11.76%) Omniture
4 4 (11.76%) Salesforce.com
5 3 (8.82%) HubSpot
5 3 (8.82%) Pardot
6 1 (2.94%) Facebook
6 1 (2.94%) Hootsuite
6 1 (2.94%) T-Plan