Period
to 15 July 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Search Engine Marketing over the 6 months to 15 July 2018 with a comparison to the same period in the previous 2 years.

Search Engine Marketing
UK
6 months to
15 Jul 2018
Same period 2017 Same period 2016
Rank 1174 1178 1254
Rank change year-on-year +4 +76 +14
Permanent jobs citing Search Engine Marketing 15 23 21
As % of all permanent IT jobs advertised in the UK 0.009% 0.013% 0.010%
As % of the Processes & Methodologies category 0.009% 0.014% 0.011%
Number of salaries quoted 7 18 18
UK median annual salary £45,000 £32,500 £35,000
Median salary % change year-on-year +38.46% -7.14% -
10th Percentile £34,250 £22,500 £22,125
90th Percentile £93,750 £41,250 £61,875
UK excluding London median annual salary £45,000 £28,500 £25,000
% change year-on-year +57.89% +14.00% -28.57%

Search Engine Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 159,606 162,064 183,116
As % of all permanent IT jobs advertised in the UK 90.69% 90.68% 90.02%
Number of salaries quoted 127,552 130,843 152,313
UK median annual salary £50,000 £49,000 £47,500
Median salary % change year-on-year +2.04% +3.16% -
10th Percentile £29,000 £28,000 £27,500
90th Percentile £82,500 £78,750 £77,500
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +1.19%

Search Engine Marketing
Job Vacancy Trend

Job postings citing Search Engine Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Search Engine Marketing in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing.

Salary trend for Search Engine Marketing in the UK

Search Engine Marketing
Salary Histogram

The salary distribution of IT jobs citing Search Engine Marketing over the 6 months to 15 July 2018.

Salary histogram for Search Engine Marketing in the UK

Search Engine Marketing
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 6 months to 15 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 15 £45,000 +28.57% 4
London +3 10 £47,500 +26.67%
UK excluding London -3 5 £45,000 +57.89% 4
North of England - 2 £41,250 -
North West - 2 £41,250 -
South West - 2 £92,500 -
East of England - 1 £32,500 -

For the 6 months to 15 July 2018, IT jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Search Engine Marketing.

1 15 (100.00%) Marketing
2 14 (93.33%) Analytics
3 11 (73.33%) SEO
3 11 (73.33%) CMS
4 10 (66.67%) Content Management
4 10 (66.67%) Project Management
4 10 (66.67%) Social Media
5 8 (53.33%) Copywriting
6 7 (46.67%) User Experience
6 7 (46.67%) Analytical Skills
7 6 (40.00%) Translating Business Requirements
8 5 (33.33%) Microsoft PowerPoint
9 4 (26.67%) Business Development
9 4 (26.67%) Taxonomies
9 4 (26.67%) Degree
9 4 (26.67%) Life Science
9 4 (26.67%) Marketing Strategy
9 4 (26.67%) Metadata Management
9 4 (26.67%) MailChimp
9 4 (26.67%) Cognizant
9 4 (26.67%) Strategic Planning
9 4 (26.67%) Workflow
9 4 (26.67%) Advertising
9 4 (26.67%) Publishing
9 4 (26.67%) Migration
9 4 (26.67%) Brand Awareness
9 4 (26.67%) Tag Management
9 4 (26.67%) Content Development
9 4 (26.67%) Global Marketing
9 4 (26.67%) Multichannel Marketing

Search Engine Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (73.33%) CMS
2 2 (13.33%) Confluence
Applications
1 5 (33.33%) Microsoft PowerPoint
2 2 (13.33%) Microsoft Excel
2 2 (13.33%) Microsoft Office
Cloud Services
1 4 (26.67%) MailChimp
2 2 (13.33%) Amazon AWS
2 2 (13.33%) Google Analytics
2 2 (13.33%) Microsoft Azure
3 1 (6.67%) Adobe Analytics
3 1 (6.67%) Google Cloud Platform
3 1 (6.67%) Office 365
Database & Business Intelligence
1 1 (6.67%) BigQuery
1 1 (6.67%) Power BI
Development Applications
1 2 (13.33%) Axure RP
1 2 (13.33%) Balsamiq Mockups
1 2 (13.33%) JIRA
General
1 15 (100.00%) Marketing
2 4 (26.67%) Advertising
2 4 (26.67%) Brand Awareness
2 4 (26.67%) Publishing
Job Titles
1 4 (26.67%) Content Strategist
1 4 (26.67%) Digital Marketing Strategist
1 4 (26.67%) Digital Strategist
1 4 (26.67%) Marketing Assistant
1 4 (26.67%) Marketing Strategist
2 3 (20.00%) Analyst
3 2 (13.33%) Architect
3 2 (13.33%) Digital Analyst
3 2 (13.33%) Digital Performance Analyst
3 2 (13.33%) Performance Analyst
3 2 (13.33%) Solutions Architect
4 1 (6.67%) Business Analyst
4 1 (6.67%) Product Analyst
4 1 (6.67%) Product Business Analyst
4 1 (6.67%) Product Manager
4 1 (6.67%) Product Owner
4 1 (6.67%) Web Analyst
4 1 (6.67%) Web Business Analyst
Libraries, Frameworks & Software Standards
1 1 (6.67%) COM
1 1 (6.67%) CSS
1 1 (6.67%) HTML
1 1 (6.67%) REST
1 1 (6.67%) SOAP
Miscellaneous
1 10 (66.67%) Social Media
2 7 (46.67%) Analytical Skills
2 7 (46.67%) User Experience
3 4 (26.67%) Life Science
3 4 (26.67%) Taxonomies
4 2 (13.33%) Marketing Technology
Processes & Methodologies
1 14 (93.33%) Analytics
2 11 (73.33%) SEO
3 10 (66.67%) Content Management
3 10 (66.67%) Project Management
4 8 (53.33%) Copywriting
5 6 (40.00%) Translating Business Requirements
6 4 (26.67%) Active Listening
6 4 (26.67%) Adaptive Web Design
6 4 (26.67%) Business Development
6 4 (26.67%) Content Development
6 4 (26.67%) Global Marketing
6 4 (26.67%) Marketing Strategy
6 4 (26.67%) Metadata Management
6 4 (26.67%) Migration
6 4 (26.67%) Multichannel Marketing
6 4 (26.67%) Problem-Solving
6 4 (26.67%) Strategic Planning
6 4 (26.67%) Tag Management
6 4 (26.67%) Workflow
7 3 (20.00%) CRM
Programming Languages
1 1 (6.67%) JavaScript
1 1 (6.67%) VBA
Qualifications
1 4 (26.67%) Degree
Systems Management
1 1 (6.67%) Systems Management Server (SMS)
Vendors
1 4 (26.67%) Cognizant
2 2 (13.33%) Google
2 2 (13.33%) Microsoft
3 1 (6.67%) Adobe
3 1 (6.67%) Marketo
3 1 (6.67%) Sitecore
3 1 (6.67%) Tableau