Period
to 16 October 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Search Engine Marketing over the 6 months to 16 October 2018 with a comparison to the same period in the previous 2 years.

Search Engine Marketing
UK
6 months to
16 Oct 2018
Same period 2017 Same period 2016
Rank 1141 1159 1188
Rank change year-on-year +18 +29 +44
Permanent jobs citing Search Engine Marketing 16 24 38
As % of all permanent IT jobs advertised in the UK 0.010% 0.014% 0.020%
As % of the Processes & Methodologies category 0.011% 0.015% 0.022%
Number of salaries quoted 12 20 37
UK median annual salary £37,500 £27,500 £35,000
Median salary % change year-on-year +36.36% -21.43% +16.67%
10th Percentile £32,500 £23,625 £21,250
90th Percentile £90,750 £41,250 £62,250
UK excluding London median annual salary £66,250 £27,500 £22,500
% change year-on-year +140.91% +22.22% -18.18%

Search Engine Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 149,898 160,584 173,054
As % of all permanent IT jobs advertised in the UK 91.02% 91.57% 90.85%
Number of salaries quoted 119,286 126,736 144,177
UK median annual salary £50,000 £50,000 £48,000
Median salary % change year-on-year - +4.17% +1.05%
10th Percentile £29,000 £28,250 £27,500
90th Percentile £83,750 £80,000 £78,750
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - -

Search Engine Marketing
Job Vacancy Trend

Job postings citing Search Engine Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Search Engine Marketing in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing.

Salary trend for Search Engine Marketing in the UK

Search Engine Marketing
Salary Histogram

The salary distribution of IT jobs citing Search Engine Marketing over the 6 months to 16 October 2018.

Salary histogram for Search Engine Marketing in the UK

Search Engine Marketing
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 6 months to 16 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +44 16 £37,500 +36.36% 9
London +41 8 £35,000 - 1
UK excluding London +4 8 £66,250 +140.91% 8
South East +18 6 £40,000 +45.45% 2
South West - 2 £92,500 -

For the 6 months to 16 October 2018, IT jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Search Engine Marketing.

1 16 (100.00%) Marketing
2 14 (87.50%) Pay per click
2 14 (87.50%) Analytics
3 12 (75.00%) Google
4 11 (68.75%) SEO
5 10 (62.50%) Google Analytics
5 10 (62.50%) Digital Marketing
6 8 (50.00%) Business Intelligence
7 7 (43.75%) AdWords
8 6 (37.50%) Microsoft Excel
9 5 (31.25%) E-Commerce
9 5 (31.25%) Social Media
10 4 (25.00%) Facebook
10 4 (25.00%) CRM
10 4 (25.00%) HTML
10 4 (25.00%) Finance
10 4 (25.00%) Advertising
10 4 (25.00%) Publishing
10 4 (25.00%) A/B Testing
11 3 (18.75%) Manufacturing
11 3 (18.75%) Programme Management
11 3 (18.75%) Photoshop
11 3 (18.75%) SAP
11 3 (18.75%) Microsoft
11 3 (18.75%) Electronics
11 3 (18.75%) Telecoms
11 3 (18.75%) Copywriting
11 3 (18.75%) Email Marketing
11 3 (18.75%) Degree
11 3 (18.75%) Marketing Strategy

Search Engine Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (12.50%) CMS
Applications
1 6 (37.50%) Microsoft Excel
2 3 (18.75%) Photoshop
3 1 (6.25%) Microsoft PowerPoint
Cloud Services
1 10 (62.50%) Google Analytics
2 7 (43.75%) AdWords
3 3 (18.75%) MailChimp
4 2 (12.50%) Amazon AWS
4 2 (12.50%) Google Tag Manager
4 2 (12.50%) Microsoft Azure
General
1 16 (100.00%) Marketing
2 4 (25.00%) Advertising
2 4 (25.00%) Finance
2 4 (25.00%) Publishing
3 3 (18.75%) Electronics
3 3 (18.75%) Manufacturing
3 3 (18.75%) Telecoms
4 1 (6.25%) Spanish Language
Job Titles
1 7 (43.75%) Marketing Manager
2 4 (25.00%) SEO Manager
3 3 (18.75%) Analyst
3 3 (18.75%) Content Manager
3 3 (18.75%) Digital Content Manager
3 3 (18.75%) Digital Marketing Manager
4 2 (12.50%) Architect
4 2 (12.50%) Marketing Analyst
4 2 (12.50%) Paid Search Analyst
4 2 (12.50%) Paid Search Executive
4 2 (12.50%) PPC Executive
4 2 (12.50%) Solutions Architect
5 1 (6.25%) Conversion Manager
5 1 (6.25%) Paid Search Manager
5 1 (6.25%) PPC Analyst
5 1 (6.25%) PPC Manager
5 1 (6.25%) Search Manager
5 1 (6.25%) Senior Manager
Libraries, Frameworks & Software Standards
1 4 (25.00%) HTML
Miscellaneous
1 5 (31.25%) Social Media
2 3 (18.75%) Analytical Skills
3 2 (12.50%) Marketing Technology
4 1 (6.25%) User Experience
Processes & Methodologies
1 14 (87.50%) Analytics
1 14 (87.50%) Pay per click
2 11 (68.75%) SEO
3 10 (62.50%) Digital Marketing
4 8 (50.00%) Business Intelligence
5 5 (31.25%) E-Commerce
6 4 (25.00%) A/B Testing
6 4 (25.00%) CRM
7 3 (18.75%) Copywriting
7 3 (18.75%) Email Marketing
7 3 (18.75%) Marketing Strategy
7 3 (18.75%) Programme Management
8 2 (12.50%) Agile Software Development
8 2 (12.50%) Asset Management
8 2 (12.50%) Content Management
8 2 (12.50%) Customer-Centricity
8 2 (12.50%) Matrix Organization
8 2 (12.50%) Microservices
8 2 (12.50%) Tag Management
8 2 (12.50%) Time Management
Programming Languages
1 2 (12.50%) SQL
Qualifications
1 3 (18.75%) Degree
2 1 (6.25%) Analytics IQ
Vendors
1 12 (75.00%) Google
2 4 (25.00%) Facebook
3 3 (18.75%) Microsoft
3 3 (18.75%) SAP
4 1 (6.25%) Apple
4 1 (6.25%) DoubleClick