Period
to 22 April 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Search Engine Marketing over the 6 months to 22 April 2018 with a comparison to the same period in the previous 2 years.

Search Engine Marketing
UK
6 months to
22 Apr 2018
Same period 2017 Same period 2016
Rank 1154 1165 1267
Rank change year-on-year +11 +102 -18
Permanent jobs citing Search Engine Marketing 35 19 26
As % of all permanent IT jobs advertised in the UK 0.020% 0.011% 0.013%
As % of the Processes & Methodologies category 0.022% 0.012% 0.014%
Number of salaries quoted 22 13 23
UK median annual salary £31,250 £35,000 £27,500
Median salary % change year-on-year -10.71% +27.27% -21.43%
10th Percentile £22,500 £24,000 £21,250
90th Percentile £43,625 £47,500 £58,600
UK excluding London median annual salary £30,000 £35,000 £25,000
% change year-on-year -14.29% +40.00% -28.57%

Search Engine Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 161,161 154,899 184,123
As % of all permanent IT jobs advertised in the UK 90.85% 90.44% 89.96%
Number of salaries quoted 130,585 127,506 153,009
UK median annual salary £50,000 £47,500 £47,500
Median salary % change year-on-year +5.26% - +5.56%
10th Percentile £29,250 £27,875 £27,500
90th Percentile £81,250 £78,750 £77,500
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +4.94%

Search Engine Marketing
Job Vacancy Trend

Job postings citing Search Engine Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Search Engine Marketing in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing.

Salary trend for Search Engine Marketing in the UK

Search Engine Marketing
Salary Histogram

The salary distribution of IT jobs citing Search Engine Marketing over the 6 months to 22 April 2018.

Salary histogram for Search Engine Marketing in the UK

Search Engine Marketing
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 6 months to 22 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -15 35 £31,250 -13.79% 3
UK excluding London -19 25 £30,000 -14.29% 2
South East +3 16 £30,000 -14.29% 1
London -3 10 £47,500 +15.15% 1
West Midlands +6 5 £25,000 -
Midlands +5 5 £25,000 -
North West - 3 £37,500 - 1
North of England - 3 £37,500 - 1
East of England - 1 £32,500 -

For the 6 months to 22 April 2018, IT jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Search Engine Marketing.

1 35 (100.00%) Marketing
2 23 (65.71%) Analytics
3 19 (54.29%) Social Media
4 17 (48.57%) Pay per click
5 16 (45.71%) B2B
6 14 (40.00%) CMS
6 14 (40.00%) Advertising
6 14 (40.00%) Digital Marketing
6 14 (40.00%) Web Analytics
6 14 (40.00%) Marketing Strategy
6 14 (40.00%) Content Development
7 13 (37.14%) Twitter
7 13 (37.14%) Content Management
8 12 (34.29%) Google
8 12 (34.29%) Google Analytics
9 11 (31.43%) SEO
9 11 (31.43%) Marketo
9 11 (31.43%) Email Marketing
9 11 (31.43%) Marketing Automation
10 10 (28.57%) Integrated Marketing
10 10 (28.57%) Data Strategy
10 10 (28.57%) Display Advertising
10 10 (28.57%) Mobile Marketing
10 10 (28.57%) Project Management
10 10 (28.57%) B2C
10 10 (28.57%) Degree
10 10 (28.57%) Microsoft PowerPoint
11 9 (25.71%) HTML
11 9 (25.71%) User Experience
11 9 (25.71%) Analytical Skills

Search Engine Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (40.00%) CMS
2 5 (14.29%) Adobe Experience Manager
2 5 (14.29%) Drupal
2 5 (14.29%) Joomla!
2 5 (14.29%) WordPress
3 2 (5.71%) Confluence
Applications
1 10 (28.57%) Microsoft PowerPoint
2 7 (20.00%) Microsoft Excel
3 2 (5.71%) Microsoft Office
Business Applications
1 8 (22.86%) Eloqua
2 5 (14.29%) WebTrends
Cloud Services
1 12 (34.29%) Google Analytics
2 6 (17.14%) Adobe Analytics
2 6 (17.14%) AdWords
3 4 (11.43%) MailChimp
4 1 (2.86%) Google Cloud Platform
4 1 (2.86%) Office 365
Communications & Networking
1 5 (14.29%) Internet
Database & Business Intelligence
1 3 (8.57%) Power BI
2 1 (2.86%) BigQuery
Development Applications
1 2 (5.71%) Axure RP
1 2 (5.71%) Balsamiq Mockups
1 2 (5.71%) JIRA
General
1 35 (100.00%) Marketing
2 14 (40.00%) Advertising
3 4 (11.43%) Brand Awareness
3 4 (11.43%) Publishing
4 1 (2.86%) Automotive
Job Titles
1 10 (28.57%) Marketing Manager
2 6 (17.14%) Digital Marketing Manager
3 5 (14.29%) Designer
3 5 (14.29%) PPC Manager
3 5 (14.29%) Web Designer
4 4 (11.43%) Analyst
4 4 (11.43%) Content Strategist
4 4 (11.43%) Digital Marketing Strategist
4 4 (11.43%) Digital Strategist
4 4 (11.43%) Marketing Assistant
4 4 (11.43%) Marketing Strategist
5 3 (8.57%) Digital Analyst
5 3 (8.57%) Digital Performance Analyst
5 3 (8.57%) Performance Analyst
6 2 (5.71%) Business Intelligence Manager
7 1 (2.86%) Business Analyst
7 1 (2.86%) Product Analyst
7 1 (2.86%) Product Manager
7 1 (2.86%) SEO Specialist
7 1 (2.86%) Web Analyst
Libraries, Frameworks & Software Standards
1 9 (25.71%) HTML
2 6 (17.14%) CSS
3 1 (2.86%) Apache Flex
3 1 (2.86%) COM
3 1 (2.86%) REST
3 1 (2.86%) SOAP
Miscellaneous
1 19 (54.29%) Social Media
2 9 (25.71%) Analytical Skills
2 9 (25.71%) User Experience
3 5 (14.29%) Fintech
3 5 (14.29%) Graphic Design
4 4 (11.43%) Life Science
4 4 (11.43%) Taxonomies
Processes & Methodologies
1 23 (65.71%) Analytics
2 17 (48.57%) Pay per click
3 16 (45.71%) B2B
4 14 (40.00%) Content Development
4 14 (40.00%) Digital Marketing
4 14 (40.00%) Marketing Strategy
4 14 (40.00%) Web Analytics
5 13 (37.14%) Content Management
6 11 (31.43%) Email Marketing
6 11 (31.43%) Marketing Automation
6 11 (31.43%) SEO
7 10 (28.57%) B2C
7 10 (28.57%) Data Strategy
7 10 (28.57%) Display Advertising
7 10 (28.57%) Integrated Marketing
7 10 (28.57%) Mobile Marketing
7 10 (28.57%) Project Management
8 8 (22.86%) Copywriting
8 8 (22.86%) Social Listening
9 6 (17.14%) CRM
Programming Languages
1 1 (2.86%) C
1 1 (2.86%) JavaScript
1 1 (2.86%) VBA
Qualifications
1 10 (28.57%) Degree
2 1 (2.86%) Analytics IQ
Quality Assurance & Compliance
1 1 (2.86%) SLA
Systems Management
1 1 (2.86%) Systems Management Server (SMS)
Vendors
1 13 (37.14%) Twitter
2 12 (34.29%) Google
3 11 (31.43%) Marketo
4 6 (17.14%) Adobe
4 6 (17.14%) HubSpot
4 6 (17.14%) Pardot
5 5 (14.29%) Omniture
5 5 (14.29%) Salesforce.com
5 5 (14.29%) Yahoo!
6 4 (11.43%) Cognizant
7 2 (5.71%) Microsoft
8 1 (2.86%) Facebook
8 1 (2.86%) Hootsuite
8 1 (2.86%) Sitecore
8 1 (2.86%) Tableau