Tag Management Contracts

Tag Management
UK

The table below provides summary statistics for contract job vacancies requiring Tag Management skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Tag Management over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 507 570 699
Rank change year-on-year +63 +129 +131
Contract jobs citing Tag Management 13 12 19
As % of all contract jobs advertised in the UK 0.044% 0.028% 0.032%
As % of the Processes & Methodologies category 0.049% 0.032% 0.035%
Number of daily rates quoted 6 4 11
10th Percentile £379 - £425
25th Percentile £419 £450 £450
Median daily rate (50th Percentile) £500 £535 £502
Median % change year-on-year -6.54% +6.57% +0.40%
75th Percentile £564 £599 £544
90th Percentile £630 £652 £556
UK excluding London median daily rate £400 £450 £414
% change year-on-year -11.11% +8.83% -31.08%
Number of hourly rates quoted 0 1 0
Median hourly rate - £55.00 -
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Tag Management falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 26,594 37,597 53,655
As % of all contract IT jobs advertised in the UK 90.84% 86.31% 89.91%
Number of daily rates quoted 17,149 24,227 37,238
10th Percentile £308 £300 £325
25th Percentile £413 £413 £438
Median daily rate (50th Percentile) £520 £525 £550
Median % change year-on-year -0.95% -4.55% +4.76%
75th Percentile £630 £638 £650
90th Percentile £743 £750 £750
UK excluding London median daily rate £483 £500 £500
% change year-on-year -3.50% - +5.26%
Number of hourly rates quoted 1,071 2,443 1,746
10th Percentile £14.41 £12.75 £11.00
25th Percentile £18.21 £16.00 £16.25
Median hourly rate £29.00 £35.65 £37.30
Median % change year-on-year -18.65% -4.42% +49.20%
75th Percentile £60.38 £59.98 £65.00
90th Percentile £75.00 £72.50 £75.00
UK excluding London median hourly rate £27.50 £37.34 £36.00
% change year-on-year -26.35% +3.72% +80.00%

Tag Management
Job Vacancy Trend

Job postings citing Tag Management as a proportion of all IT jobs advertised.

Job vacancy trend for Tag Management in the UK

Tag Management
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Tag Management.

Daily rate trend for Tag Management in the UK

Tag Management
Daily Rate Histogram

Daily rate distribution for jobs citing Tag Management over the 6 months to 1 May 2025.

Daily rate histogram for Tag Management in the UK

Tag Management
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Tag Management.

Hourly rate trend for Tag Management in the UK

Tag Management
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Tag Management within the UK over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +57 12 £525 -1.87% 25
London +39 11 £545 -4.39% 18
Work from Home +38 2 £438 - 14
UK excluding London +63 1 £400 -11.11% 12
Midlands - 1 £400 - 4
West Midlands - 1 £400 - 2

Tag Management
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.69%) Adobe Experience Manager
Applications
1 2 (15.38%) Microsoft Excel
Business Applications
1 1 (7.69%) Adobe Campaign
Cloud Services
1 9 (69.23%) Adobe Analytics
2 5 (38.46%) Google Analytics
3 4 (30.77%) Power Platform
4 2 (15.38%) Azure
4 2 (15.38%) GCP
4 2 (15.38%) Google Tag Manager
5 1 (7.69%) AppsFlyer
5 1 (7.69%) AWS
5 1 (7.69%) Google Ads
5 1 (7.69%) SAP Commerce Cloud
Database & Business Intelligence
1 6 (46.15%) Tableau
2 4 (30.77%) Power BI
3 2 (15.38%) Looker
4 1 (7.69%) BigQuery
General
1 11 (84.62%) Social Skills
2 9 (69.23%) Marketing
3 7 (53.85%) Analytical Skills
4 4 (30.77%) Presentation Skills
5 1 (7.69%) Advertising
5 1 (7.69%) Finance
Job Titles
1 4 (30.77%) Lead
2 3 (23.08%) Analytics Consultant
2 3 (23.08%) Consultant
3 2 (15.38%) Analyst
3 2 (15.38%) Analytics Manager
3 2 (15.38%) Digital Analyst
4 1 (7.69%) Data Analyst
4 1 (7.69%) Developer
Libraries, Frameworks & Software Standards
1 6 (46.15%) CSS
1 6 (46.15%) HTML
2 3 (23.08%) jQuery
Miscellaneous
1 4 (30.77%) Product Ownership
1 4 (30.77%) Self-Motivation
2 3 (23.08%) Data Protection Act
3 2 (15.38%) Marketing Technology
Processes & Methodologies
1 13 (100.00%) Analytics
2 7 (53.85%) Problem-Solving
3 6 (46.15%) User Experience
3 6 (46.15%) Visualisation
3 6 (46.15%) Web Analytics
4 5 (38.46%) Data Analysis
4 5 (38.46%) Data Collection
4 5 (38.46%) Data Visualisation
4 5 (38.46%) Personalization
4 5 (38.46%) Roadmaps
5 4 (30.77%) A/B Testing
5 4 (30.77%) Computer Science
5 4 (30.77%) Content Writing
5 4 (30.77%) Conversion Rate Optimisation
5 4 (30.77%) Digital Marketing
5 4 (30.77%) E-Commerce
5 4 (30.77%) Multivariate Testing
5 4 (30.77%) Time Management
5 4 (30.77%) Usability Testing
5 4 (30.77%) User Research
Programming Languages
1 10 (76.92%) JavaScript
2 3 (23.08%) SQL
Qualifications
1 5 (38.46%) Degree
Quality Assurance & Compliance
1 5 (38.46%) QA
2 2 (15.38%) California Consumer Privacy Act
2 2 (15.38%) GDPR
Vendors
1 13 (100.00%) Adobe
2 3 (23.08%) Salesforce
3 2 (15.38%) Google
3 2 (15.38%) Marketo
4 1 (7.69%) Ensighten
4 1 (7.69%) Optimizely
4 1 (7.69%) Tealium