Senior Marketing Manager London Victoria | Hybrid(3 days in office) We’repartneringwithagloballyrecognisedB2BeventsorganisationtohireaSeniorMarketingManagertoleadthemarketingstrategyforoneoftheworld’smostinfluentialtechnologyfestivals,LondonTechWeek. Thisisahigh-profile,commerciallycriticalrolewithinaportfoliothatalsoincludesgloballyrespectedbrandssuchasCannesLions,BlackHatandMoney20/20.Thebusinesssitswithinamajorinternationaleventsgroupanddeliverslarge-scale,content-ledexperiencesforseniortechnologyleaders,startups,investors,enterpriseorganisationsandgovernmentstakeholders. AsSeniorMarketingManager,you’llowntheend-to-endmarketingstrategyforaflagshipglobaltechfestival.Thisisastrategicandoperationalleadershippositionwithresponsibilityforbrandgrowth,audienceacquisition,sponsorvisibilityandcommercialperformance. You’llalsohavedirectlinemanagementresponsibility,leadinganddevelopingmarketingtalentwhileworkingcross-functionallywithsales,content,production,partnershipsandseniorleadership. Strategic Marketing Leadership Developanddeliveracomprehensivemulti-channelmarketingstrategytodriveattendance,sponsorshipengagementandmarketpositioning Alignmarketingobjectiveswithwidercommercialandrevenuegoals Ownandmanagea£300K marketingbudgetwithclearROIaccountability … Leadandmentordirectreports,providingstructure,directionandperformancemanagement Campaign Delivery BuildandexecuteintegratedB2Bcampaignstargetingtechnologyprofessionals,founders,investors,corporatesandpublicsectorstakeholders OverseedigitalstrategyacrossSEO,SEM,paidmedia,social,emailandautomation Drivecontent-ledmarketingincludingthoughtleadership,speakeramplificationandindustryinsightpositioning ManagePRandmediaactivitytosecurehigh-impactcoverage Partnership & Stakeholder Marketing Developsponsoractivationmarketingplansandco-marketinginitiatives Collaboratewithstrategicpartners,agenciesandsuppliers Supportcity-wideandecosystemmarketingactivityinpartnershipwithvenuesandkeystakeholders Performance & Analytics DefineKPIsandreportingframeworksacrossthefullfunnel Analyseconversion,engagementandrevenueperformance Deliverdata-ledoptimisationandseniorstakeholderreporting What We’re Looking For 7 years’marketingexperience,withatleast3yearsinasenior-levelrole Proveneventmarketingexperience,ideallywithinlarge-scaleB2Btechnologyorbusinessenvironments Experiencemanagingsignificantbudgetsandmulti-channelcampaigns ...