Period
to 16 October 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the East of England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 16 October 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > East of England
6 months to
16 Oct 2021
Same period 2020 Same period 2019
Rank 36 92 80
Rank change year-on-year +56 -12 -12
Permanent jobs citing Marketing 311 37 256
As % of all permanent jobs advertised in the East of England 5.69% 2.07% 3.71%
As % of the General category 9.05% 4.56% 7.12%
Number of salaries quoted 145 24 177
10th Percentile £23,275 £19,000 £26,532
25th Percentile £35,000 £20,875 £34,802
Median annual salary (50th Percentile) £47,500 £40,756 £42,500
Median % change year-on-year +16.55% -4.10% +6.25%
75th Percentile £57,500 £50,625 £68,000
90th Percentile £72,000 £56,750 £75,000
England median annual salary £52,500 £55,000 £50,000
% change year-on-year -4.55% +10.00% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East of England with a requirement for common skills.

All General Skills
East of England
Permanent vacancies with a requirement for common skills 3,438 812 3,598
As % of all permanent IT jobs advertised in the East of England 62.91% 45.34% 52.18%
Number of salaries quoted 1,632 616 2,554
10th Percentile £25,000 £26,250 £25,000
25th Percentile £32,000 £35,000 £32,500
Median annual salary (50th Percentile) £47,500 £47,500 £45,000
Median % change year-on-year - +5.56% -
75th Percentile £62,500 £61,563 £60,000
90th Percentile £75,000 £75,000 £73,750
England median annual salary £57,500 £57,500 £53,700
% change year-on-year - +7.08% +2.99%

Marketing
Job Vacancy Trend in the East of England

Job postings citing Marketing as a proportion of all IT jobs advertised in the East of England.

Job vacancy trend for Marketing in the East of England

Marketing
Salary Trend in the East of England

3-month moving average salary quoted in jobs citing Marketing in the East of England.

Salary trend for Marketing in the East of England

Marketing
Salary Histogram in the East of England

Salary distribution for jobs citing Marketing in the East of England over the 6 months to 16 October 2021.

Salary histogram for Marketing in the East of England

Marketing
Job Locations in the East of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the East of England region over the 6 months to 16 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire +17 109 £40,000 -23.81% 29
Cambridgeshire +4 91 £42,500 +97.67% 20
Norfolk +13 55 £47,500 +2.70% 5
Essex +8 35 £47,500 +25.40% 9
Bedfordshire - 19 £55,000 - 3
Suffolk -14 2 £32,500 -27.78% 3
Marketing
England

For the 6 months to 16 October 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East of England region with a requirement for Marketing.

1 101 (32.48%) Analytics
2 88 (28.30%) Social Skills
3 77 (24.76%) Google
4 71 (22.83%) SQL
4 71 (22.83%) Analytical Skills
4 71 (22.83%) Digital Marketing
5 61 (19.61%) Email Marketing
5 61 (19.61%) HTML
6 58 (18.65%) Agile Software Development
7 56 (18.01%) E-Commerce
8 55 (17.68%) CRM
9 53 (17.04%) SEO
9 53 (17.04%) Problem-Solving
10 51 (16.40%) Google Analytics
10 51 (16.40%) Social Media
11 50 (16.08%) Finance
12 48 (15.43%) Law
12 48 (15.43%) Digital Media
13 45 (14.47%) Inclusion and Diversity
14 44 (14.15%) Degree
14 44 (14.15%) Business Intelligence
15 43 (13.83%) Decision-Making
15 43 (13.83%) A/B Testing
16 42 (13.50%) Adobe
17 41 (13.18%) Life Science
18 40 (12.86%) Time Management
19 39 (12.54%) Visualisation
20 37 (11.90%) Advertising
21 33 (10.61%) Retail
22 32 (10.29%) Content Management

Marketing
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (8.04%) SAS
2 22 (7.07%) CMS
3 18 (5.79%) Elasticsearch
4 9 (2.89%) Adobe Experience Manager
5 5 (1.61%) WordPress
6 3 (0.96%) Apache
6 3 (0.96%) Apache Solr
6 3 (0.96%) Drupal
6 3 (0.96%) EPiServer
7 2 (0.64%) Kentico
7 2 (0.64%) Sitecore CMS
8 1 (0.32%) Confluence
8 1 (0.32%) SharePoint
Applications
1 11 (3.54%) Microsoft Excel
2 4 (1.29%) Microsoft Office
3 2 (0.64%) Microsoft PowerPoint
3 2 (0.64%) Photoshop
4 1 (0.32%) Acrobat
4 1 (0.32%) Adobe Illustrator
4 1 (0.32%) InDesign
4 1 (0.32%) Spreadsheet
Business Applications
1 25 (8.04%) Adobe Campaign
2 10 (3.22%) Magento
3 3 (0.96%) Shopify
4 2 (0.64%) Dynamics CRM
4 2 (0.64%) NetSuite
4 2 (0.64%) Sprinklr
5 1 (0.32%) Dynamics AX
5 1 (0.32%) JDE OneWorld
5 1 (0.32%) WebTrends
Cloud Services
1 51 (16.40%) Google Analytics
2 25 (8.04%) AWS
3 20 (6.43%) GCP
4 15 (4.82%) Serverless
5 13 (4.18%) Power Platform
5 13 (4.18%) SaaS
6 11 (3.54%) Azure
7 9 (2.89%) Google Ads
8 6 (1.93%) Veeva
9 5 (1.61%) Google Data Studio
9 5 (1.61%) Google Tag Manager
9 5 (1.61%) Twilio
10 4 (1.29%) Adobe Analytics
10 4 (1.29%) Azure Event Grid
10 4 (1.29%) Azure Functions
10 4 (1.29%) Cloudflare
10 4 (1.29%) Firebase
11 3 (0.96%) Dynamics 365
11 3 (0.96%) Rackspace Cloud
12 2 (0.64%) Google Docs
Communications & Networking
1 25 (8.04%) SMS
2 4 (1.29%) FTP
2 4 (1.29%) HTTP
2 4 (1.29%) HTTPS
2 4 (1.29%) Modbus
2 4 (1.29%) MQTT
2 4 (1.29%) Profibus
2 4 (1.29%) SMTP
2 4 (1.29%) TCP/IP
3 3 (0.96%) LAN
3 3 (0.96%) WAN
4 2 (0.64%) DNS
4 2 (0.64%) Firewall
4 2 (0.64%) Internet
4 2 (0.64%) Intranet
4 2 (0.64%) VPN
4 2 (0.64%) Wi-Fi
5 1 (0.32%) Broadband
Database & Business Intelligence
1 22 (7.07%) MySQL
1 22 (7.07%) Tableau
2 20 (6.43%) Data Warehouse
3 18 (5.79%) Enterprise Data Warehouse
4 12 (3.86%) Power BI
5 6 (1.93%) SQL Server
6 4 (1.29%) SQLite
7 3 (0.96%) BusinessObjects
7 3 (0.96%) NoSQL
7 3 (0.96%) Relational Database
8 2 (0.64%) Spotfire
9 1 (0.32%) Big Data
9 1 (0.32%) BigQuery
9 1 (0.32%) Data Mining
9 1 (0.32%) Geospatial Data
9 1 (0.32%) GIS
9 1 (0.32%) PostgreSQL
Development Applications
1 23 (7.40%) JIRA
2 22 (7.07%) Git (software)
3 18 (5.79%) GitLab
3 18 (5.79%) Jenkins
4 4 (1.29%) Team Foundation Server
4 4 (1.29%) Visual Studio
5 2 (0.64%) Bitbucket
5 2 (0.64%) PhpStorm
5 2 (0.64%) PHPUnit
6 1 (0.32%) Bundler
General
1 88 (28.30%) Social Skills
2 71 (22.83%) Analytical Skills
3 50 (16.08%) Finance
4 48 (15.43%) Law
5 45 (14.47%) Inclusion and Diversity
6 37 (11.90%) Advertising
7 33 (10.61%) Retail
8 27 (8.68%) Pharmaceutical
9 17 (5.47%) Games
9 17 (5.47%) Manufacturing
10 14 (4.50%) Telecoms
11 12 (3.86%) Electronics
11 12 (3.86%) Publishing
12 10 (3.22%) Legal
13 9 (2.89%) Banking
14 8 (2.57%) Influencing Skills
14 8 (2.57%) Public Sector
15 6 (1.93%) Police
15 6 (1.93%) Presentation Skills
16 5 (1.61%) Organisational Skills
Job Titles
1 49 (15.76%) Analyst
2 42 (13.50%) Developer
3 26 (8.36%) Marketing Executive
4 25 (8.04%) PHP Developer
5 14 (4.50%) Architect
6 12 (3.86%) CRM Analyst
7 11 (3.54%) Digital Architect
8 10 (3.22%) Digital Executive
8 10 (3.22%) Digital Marketing Executive
9 9 (2.89%) Insight Analyst
9 9 (2.89%) Lead Architect
10 8 (2.57%) Business Analyst
10 8 (2.57%) Business Manager
10 8 (2.57%) Data Manager
10 8 (2.57%) Senior Developer
10 8 (2.57%) Senior Marketing Executive
10 8 (2.57%) SEO Manager
11 7 (2.25%) IT Analyst
11 7 (2.25%) Marketing Assistant
11 7 (2.25%) PPC Manager
Libraries, Frameworks & Software Standards
1 61 (19.61%) HTML
2 23 (7.40%) React
3 21 (6.75%) .NET
4 18 (5.79%) GraphQL
5 15 (4.82%) CSS
6 10 (3.22%) Laravel
7 7 (2.25%) AngularJS
8 6 (1.93%) REST
9 5 (1.61%) ASP.NET Web API
10 4 (1.29%) RESTful
10 4 (1.29%) XML
11 3 (0.96%) .NET Core
11 3 (0.96%) LDAP
11 3 (0.96%) OAuth
11 3 (0.96%) OpenID
11 3 (0.96%) Ruby on Rails
11 3 (0.96%) SAML
11 3 (0.96%) Symfony
12 2 (0.64%) jQuery
12 2 (0.64%) JSON
Miscellaneous
1 51 (16.40%) Social Media
2 48 (15.43%) Digital Media
3 41 (13.18%) Life Science
4 31 (9.97%) Management Information System
5 21 (6.75%) User Experience
6 16 (5.14%) Blog
7 12 (3.86%) Algorithms
7 12 (3.86%) FMCG
8 7 (2.25%) Biotechnology
8 7 (2.25%) Data Structures
8 7 (2.25%) Self-Motivation
9 6 (1.93%) Analogue Electronics
9 6 (1.93%) Marketing Technology
9 6 (1.93%) Online Games
10 4 (1.29%) Robotics
11 3 (0.96%) Greenfield Project
11 3 (0.96%) Mobile App
11 3 (0.96%) Reference Data
12 2 (0.64%) Acoustics
12 2 (0.64%) NHS
Operating Systems
1 8 (2.57%) Windows
2 6 (1.93%) Linux
3 4 (1.29%) Android
3 4 (1.29%) ThreadX
3 4 (1.29%) Windows Embedded Compact
4 3 (0.96%) Apple iOS
4 3 (0.96%) Windows Server
5 1 (0.32%) Mac OS
Processes & Methodologies
1 101 (32.48%) Analytics
2 71 (22.83%) Digital Marketing
3 61 (19.61%) Email Marketing
4 58 (18.65%) Agile Software Development
5 56 (18.01%) E-Commerce
6 55 (17.68%) CRM
7 53 (17.04%) Problem-Solving
7 53 (17.04%) SEO
8 44 (14.15%) Business Intelligence
9 43 (13.83%) A/B Testing
9 43 (13.83%) Decision-Making
10 40 (12.86%) Time Management
11 39 (12.54%) Visualisation
12 32 (10.29%) Content Management
12 32 (10.29%) Project Management
13 31 (9.97%) Mathematics
13 31 (9.97%) Multichannel Marketing
14 30 (9.65%) Personalization
15 28 (9.00%) Computer Science
15 28 (9.00%) Data Interpretation
Programming Languages
1 71 (22.83%) SQL
2 31 (9.97%) PHP
3 30 (9.65%) JavaScript
4 22 (7.07%) Python
5 18 (5.79%) PHP 7
6 16 (5.14%) C#
7 10 (3.22%) C
8 9 (2.89%) PowerShell
8 9 (2.89%) R
9 7 (2.25%) C++
10 6 (1.93%) PL/1
11 5 (1.61%) Ruby
12 3 (0.96%) T-SQL
12 3 (0.96%) TypeScript
12 3 (0.96%) VB.NET
13 2 (0.64%) Java
13 2 (0.64%) Shell Script
14 1 (0.32%) VBA
Qualifications
1 44 (14.15%) Degree
2 24 (7.72%) PhD
3 20 (6.43%) Master's Degree
4 3 (0.96%) MBA
5 2 (0.64%) Numerate Degree
5 2 (0.64%) Six Sigma Green Belt
5 2 (0.64%) TOGAF Certification
6 1 (0.32%) DBS Check
Quality Assurance & Compliance
1 5 (1.61%) GDPR
2 4 (1.29%) Data Quality
2 4 (1.29%) MISRA
3 3 (0.96%) QA
4 2 (0.64%) Actionable Recommendations
System Software
1 4 (1.29%) Active Directory
2 3 (0.96%) Firmware
3 2 (0.64%) Docker
Systems Management
1 4 (1.29%) Terraform
2 3 (0.96%) Kubernetes
2 3 (0.96%) Single Sign-On
3 2 (0.64%) Ansible
4 1 (0.32%) PingFederate
Vendors
1 77 (24.76%) Google
2 42 (13.50%) Adobe
3 25 (8.04%) Apple
4 19 (6.11%) SAP
5 17 (5.47%) Facebook
5 17 (5.47%) Microsoft
6 16 (5.14%) YouTube
7 12 (3.86%) Twitter
8 11 (3.54%) Instagram
8 11 (3.54%) MuleSoft
9 9 (2.89%) Salesforce.com
10 5 (1.61%) SendGrid
11 4 (1.29%) Klocwork
11 4 (1.29%) Salesforce Marketing Cloud
12 3 (0.96%) IBM
12 3 (0.96%) Informatica
12 3 (0.96%) Kenshoo
12 3 (0.96%) Marin
12 3 (0.96%) Oracle
12 3 (0.96%) Rackspace