Period
to 24 July 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the East of England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 24 July 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > East of England
6 months to
24 Jul 2021
Same period 2020 Same period 2019
Rank 30 92 80
Rank change year-on-year +62 -12 -22
Permanent jobs citing Marketing 290 91 256
As % of all permanent jobs advertised in the East of England 6.11% 2.83% 3.45%
As % of the General category 10.27% 5.28% 6.46%
Number of salaries quoted 125 58 190
10th Percentile £19,500 £32,125 £25,000
25th Percentile £27,500 £39,302 £32,500
Median annual salary (50th Percentile) £42,500 £46,750 £47,500
Median % change year-on-year -9.09% -1.58% +13.10%
75th Percentile £56,250 £55,938 £70,000
90th Percentile £72,500 £68,000 £75,000
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East of England with a requirement for common skills.

All General Skills
East of England
Permanent vacancies with a requirement for common skills 2,823 1,724 3,963
As % of all permanent IT jobs advertised in the East of England 59.43% 53.66% 53.37%
Number of salaries quoted 1,439 1,267 2,944
10th Percentile £26,750 £27,500 £25,250
25th Percentile £36,250 £35,428 £32,750
Median annual salary (50th Percentile) £50,000 £47,000 £45,000
Median % change year-on-year +6.38% +4.44% -
75th Percentile £62,500 £62,500 £60,000
90th Percentile £77,500 £75,000 £73,750
England median annual salary £57,500 £55,350 £52,500
% change year-on-year +3.88% +5.43% +5.00%

Marketing
Job Vacancy Trend in the East of England

Job postings citing Marketing as a proportion of all IT jobs advertised in the East of England.

Job vacancy trend for Marketing in the East of England

Marketing
Salary Trend in the East of England

3-month moving average salary quoted in jobs citing Marketing in the East of England.

Salary trend for Marketing in the East of England

Marketing
Salary Histogram in the East of England

Salary distribution for jobs citing Marketing in the East of England over the 6 months to 24 July 2021.

Salary histogram for Marketing in the East of England

Marketing
Job Locations in the East of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the East of England region over the 6 months to 24 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire +39 113 £27,500 -43.59% 17
Cambridgeshire +22 90 £45,000 +5.88% 19
Norfolk +19 39 £47,500 +7.95% 2
Essex +12 28 £45,000 +33.33% 14
Bedfordshire -7 15 £55,000 -19.12% 5
Suffolk - 5 £32,500 - 4
Marketing
England

For the 6 months to 24 July 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East of England region with a requirement for Marketing.

1 80 (27.59%) Analytics
2 74 (25.52%) Digital Marketing
3 66 (22.76%) SQL
4 65 (22.41%) Google
5 63 (21.72%) Social Skills
6 60 (20.69%) Advertising
7 59 (20.34%) Analytical Skills
8 57 (19.66%) Agile Software Development
9 51 (17.59%) CRM
10 50 (17.24%) Recruitment Marketing
11 49 (16.90%) Degree
11 49 (16.90%) Problem-Solving
12 48 (16.55%) Email Marketing
13 47 (16.21%) B2B
13 47 (16.21%) HTML
14 46 (15.86%) E-Commerce
14 46 (15.86%) Digital Media
15 45 (15.52%) SEO
16 43 (14.83%) Finance
16 43 (14.83%) Social Media
17 41 (14.14%) Life Science
18 37 (12.76%) Google Analytics
18 37 (12.76%) Visualisation
19 36 (12.41%) Inclusion and Diversity
20 35 (12.07%) Business Intelligence
21 34 (11.72%) Law
21 34 (11.72%) Project Management
21 34 (11.72%) Computer Science
21 34 (11.72%) Business Development
22 33 (11.38%) Mathematics

Marketing
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (8.62%) SAS
2 23 (7.93%) CMS
3 9 (3.10%) WordPress
4 7 (2.41%) Elasticsearch
4 7 (2.41%) SharePoint
5 3 (1.03%) Adobe Experience Manager
5 3 (1.03%) Drupal
6 2 (0.69%) Apache
6 2 (0.69%) Apache Solr
6 2 (0.69%) EPiServer
6 2 (0.69%) Kentico
6 2 (0.69%) Sitecore CMS
Applications
1 12 (4.14%) Microsoft Excel
2 4 (1.38%) Microsoft Office
2 4 (1.38%) Microsoft PowerPoint
3 1 (0.34%) Adobe Illustrator
3 1 (0.34%) MadCap Flare
3 1 (0.34%) Photoshop
Business Applications
1 25 (8.62%) Adobe Campaign
2 6 (2.07%) Magento
3 3 (1.03%) Shopify
4 2 (0.69%) NetSuite
5 1 (0.34%) Dynamics AX
5 1 (0.34%) Dynamics CRM
5 1 (0.34%) JDE OneWorld
5 1 (0.34%) WebTrends
Cloud Services
1 37 (12.76%) Google Analytics
2 20 (6.90%) AWS
3 13 (4.48%) Google Ads
4 12 (4.14%) Power Platform
5 11 (3.79%) SaaS
6 8 (2.76%) GCP
7 7 (2.41%) Azure
8 5 (1.72%) Serverless
9 4 (1.38%) Google Data Studio
9 4 (1.38%) Microsoft Advertising
10 3 (1.03%) Microsoft 365
11 2 (0.69%) Adobe Creative Cloud
11 2 (0.69%) Dynamics 365
11 2 (0.69%) Firebase
11 2 (0.69%) Google Docs
11 2 (0.69%) Rackspace Cloud
11 2 (0.69%) Veeva
12 1 (0.34%) Azure Logic Apps
12 1 (0.34%) Azure Service Bus
12 1 (0.34%) Google Tag Manager
Communications & Networking
1 25 (8.62%) SMS
2 4 (1.38%) Internet
2 4 (1.38%) LAN
3 3 (1.03%) WAN
4 2 (0.69%) DNS
4 2 (0.69%) Firewall
4 2 (0.69%) Intranet
4 2 (0.69%) VPN
4 2 (0.69%) Wi-Fi
5 1 (0.34%) Broadband
Database & Business Intelligence
1 25 (8.62%) Tableau
2 12 (4.14%) Data Warehouse
3 11 (3.79%) Enterprise Data Warehouse
3 11 (3.79%) SQL Server
4 10 (3.45%) Power BI
5 8 (2.76%) MySQL
6 7 (2.41%) Big Data
6 7 (2.41%) BusinessObjects
6 7 (2.41%) Data Mining
6 7 (2.41%) MongoDB
7 3 (1.03%) NoSQL
8 2 (0.69%) Spotfire
9 1 (0.34%) Geospatial Data
9 1 (0.34%) GIS
9 1 (0.34%) Metadata
Development Applications
1 9 (3.10%) JIRA
2 7 (2.41%) Git (software)
3 6 (2.07%) GitLab
3 6 (2.07%) Jenkins
4 1 (0.34%) Bundler
4 1 (0.34%) Grunt
4 1 (0.34%) gulp
4 1 (0.34%) Subversion
General
1 63 (21.72%) Social Skills
2 60 (20.69%) Advertising
3 59 (20.34%) Analytical Skills
4 43 (14.83%) Finance
5 36 (12.41%) Inclusion and Diversity
6 34 (11.72%) Law
7 27 (9.31%) Pharmaceutical
7 27 (9.31%) Retail
8 20 (6.90%) Manufacturing
9 15 (5.17%) Telecoms
10 13 (4.48%) Electronics
10 13 (4.48%) Games
11 10 (3.45%) Presentation Skills
11 10 (3.45%) Public Sector
12 8 (2.76%) Organisational Skills
13 7 (2.41%) Publishing
14 6 (2.07%) Police
15 4 (1.38%) Brand Awareness
16 3 (1.03%) Legal
17 2 (0.69%) French Language
Job Titles
1 44 (15.17%) Analyst
2 31 (10.69%) Developer
3 21 (7.24%) Marketing Executive
4 19 (6.55%) Account Manager
5 18 (6.21%) Sales Manager
6 17 (5.86%) Sales Account Manager
7 15 (5.17%) Architect
7 15 (5.17%) Sales Executive
8 11 (3.79%) CRM Analyst
9 10 (3.45%) Marketing Manager
10 8 (2.76%) PHP Developer
10 8 (2.76%) PPC Manager
10 8 (2.76%) Senior Marketing Executive
10 8 (2.76%) SEO Manager
11 7 (2.41%) Campaign Executive
11 7 (2.41%) Enterprise Architect
11 7 (2.41%) Enterprise Data Architect
11 7 (2.41%) IT Analyst
11 7 (2.41%) Project Manager
11 7 (2.41%) Solutions Architect
Libraries, Frameworks & Software Standards
1 47 (16.21%) HTML
2 25 (8.62%) CSS
3 19 (6.55%) React
4 17 (5.86%) .NET
5 13 (4.48%) REST
6 9 (3.10%) AngularJS
7 7 (2.41%) Node.js
8 6 (2.07%) .NET Framework
8 6 (2.07%) ASP.NET
8 6 (2.07%) GraphQL
9 5 (1.72%) SOAP
9 5 (1.72%) XML
10 4 (1.38%) J2EE
10 4 (1.38%) Laravel
10 4 (1.38%) RESTful
11 3 (1.03%) .NET Core
11 3 (1.03%) CSS3
11 3 (1.03%) HTML5
11 3 (1.03%) Ruby on Rails
11 3 (1.03%) Web Services
Miscellaneous
1 46 (15.86%) Digital Media
2 43 (14.83%) Social Media
3 41 (14.14%) Life Science
4 27 (9.31%) Management Information System
5 23 (7.93%) User Experience
6 13 (4.48%) Blog
7 11 (3.79%) Algorithms
7 11 (3.79%) FMCG
8 10 (3.45%) Self-Motivation
9 8 (2.76%) Biotechnology
10 7 (2.41%) Legacy Systems
10 7 (2.41%) Reference Data
11 6 (2.07%) NHS
12 5 (1.72%) Wiki
13 4 (1.38%) Client/Server
13 4 (1.38%) Driving Licence
13 4 (1.38%) Enterprise Software
13 4 (1.38%) Greenfield Project
13 4 (1.38%) Virtual Team
14 3 (1.03%) Online Games
Operating Systems
1 5 (1.72%) Linux
2 2 (0.69%) Android
2 2 (0.69%) Apple iOS
2 2 (0.69%) Windows
2 2 (0.69%) Windows Server
3 1 (0.34%) Unix
Processes & Methodologies
1 80 (27.59%) Analytics
2 74 (25.52%) Digital Marketing
3 57 (19.66%) Agile Software Development
4 51 (17.59%) CRM
5 50 (17.24%) Recruitment Marketing
6 49 (16.90%) Problem-Solving
7 48 (16.55%) Email Marketing
8 47 (16.21%) B2B
9 46 (15.86%) E-Commerce
10 45 (15.52%) SEO
11 37 (12.76%) Visualisation
12 35 (12.07%) Business Intelligence
13 34 (11.72%) Business Development
13 34 (11.72%) Computer Science
13 34 (11.72%) Project Management
14 33 (11.38%) Mathematics
14 33 (11.38%) Time Management
15 31 (10.69%) Personalization
16 29 (10.00%) Content Management
16 29 (10.00%) Multichannel Marketing
Programming Languages
1 66 (22.76%) SQL
2 24 (8.28%) JavaScript
3 22 (7.59%) Python
4 17 (5.86%) PHP
5 13 (4.48%) C#
6 10 (3.45%) C
7 9 (3.10%) C++
7 9 (3.10%) R
8 8 (2.76%) T-SQL
9 7 (2.41%) Ruby
10 6 (2.07%) PHP 7
10 6 (2.07%) PL/1
10 6 (2.07%) TypeScript
11 5 (1.72%) Java
12 4 (1.38%) PowerShell
13 3 (1.03%) VBA
14 2 (0.69%) Shell Script
14 2 (0.69%) VB.NET
15 1 (0.34%) Java 11
15 1 (0.34%) Scala
Qualifications
1 49 (16.90%) Degree
2 22 (7.59%) PhD
3 13 (4.48%) Master's Degree
4 3 (1.03%) MBA
5 2 (0.69%) Six Sigma Green Belt
6 1 (0.34%) CCIE
6 1 (0.34%) Cisco Certification
6 1 (0.34%) Computer Science Degree
6 1 (0.34%) DBS Check
6 1 (0.34%) HP ASE
6 1 (0.34%) HPE ATP
6 1 (0.34%) PMI Certification
6 1 (0.34%) PMP
Quality Assurance & Compliance
1 7 (2.41%) QA
2 2 (0.69%) GDPR
3 1 (0.34%) Accessibility
3 1 (0.34%) PCI DSS
System Software
1 2 (0.69%) Active Directory
1 2 (0.69%) Docker
2 1 (0.34%) Firmware
Systems Management
1 4 (1.38%) FlexNet
1 4 (1.38%) Kubernetes
2 2 (0.69%) Single Sign-On
Vendors
1 65 (22.41%) Google
2 33 (11.38%) Adobe
3 20 (6.90%) Apple
4 19 (6.55%) SAP
5 18 (6.21%) Microsoft
6 16 (5.52%) Facebook
7 15 (5.17%) YouTube
8 9 (3.10%) Oracle
9 8 (2.76%) Twitter
10 7 (2.41%) Informatica
10 7 (2.41%) Instagram
10 7 (2.41%) Salesforce.com
11 4 (1.38%) ANSYS
11 4 (1.38%) Bloomberg
12 3 (1.03%) Kenshoo
12 3 (1.03%) Marin
12 3 (1.03%) MuleSoft
12 3 (1.03%) Salesforce Marketing Cloud
12 3 (1.03%) SYSPRO
13 2 (0.69%) Rackspace