Period
to 19 October 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the East of England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 19 October 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > East of England
6 months to
19 Oct 2021
Same period 2020 Same period 2019
Rank 177 100 211
Rank change year-on-year -77 +111 -38
Permanent jobs citing Advertising 50 30 60
As % of all permanent jobs advertised in the East of England 0.91% 1.67% 0.87%
As % of the General category 1.44% 3.69% 1.67%
Number of salaries quoted 42 20 55
10th Percentile £19,000 £42,175 £25,950
25th Percentile £25,750 £54,375 £30,782
Median annual salary (50th Percentile) £27,500 £60,000 £37,500
Median % change year-on-year -54.17% +60.00% -21.05%
75th Percentile £53,438 £67,813 £60,000
90th Percentile £63,750 £76,375 £69,750
England median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% +4.76%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East of England with a requirement for common skills.

All General Skills
East of England
Permanent vacancies with a requirement for common skills 3,469 814 3,592
As % of all permanent IT jobs advertised in the East of England 63.14% 45.27% 52.22%
Number of salaries quoted 1,651 617 2,557
10th Percentile £25,000 £26,400 £25,000
25th Percentile £32,000 £35,000 £32,750
Median annual salary (50th Percentile) £47,500 £47,500 £45,000
Median % change year-on-year - +5.56% -
75th Percentile £62,500 £62,500 £60,000
90th Percentile £75,000 £75,000 £73,750
England median annual salary £57,500 £57,500 £53,822
% change year-on-year - +6.83% +3.50%

Advertising
Job Vacancy Trend in the East of England

Job postings citing Advertising as a proportion of all IT jobs advertised in the East of England.

Job vacancy trend for Advertising in the East of England

Advertising
Salary Trend in the East of England

3-month moving average salary quoted in jobs citing Advertising in the East of England.

Salary trend for Advertising in the East of England

Advertising
Salary Histogram in the East of England

Salary distribution for jobs citing Advertising in the East of England over the 6 months to 19 October 2021.

Salary histogram for Advertising in the East of England

Advertising
Job Locations in the East of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the East of England region over the 6 months to 19 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire -42 31 £27,500 -57.69% 8
Cambridgeshire -69 7 £47,500 -29.63% 5
Essex -15 5 £47,500 -15.93% 2
Bedfordshire -19 5 £52,500 -8.70% 1
Norfolk - 2 £25,500 - 1
Advertising
England

For the 6 months to 19 October 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East of England region with a requirement for Advertising.

1 36 (72.00%) Marketing
2 34 (68.00%) Google
2 34 (68.00%) Analytics
3 31 (62.00%) Google Analytics
3 31 (62.00%) Digital Marketing
4 29 (58.00%) Social Media
5 26 (52.00%) Social Skills
6 24 (48.00%) Email Marketing
7 23 (46.00%) Time Management
7 23 (46.00%) Apple
7 23 (46.00%) Data Interpretation
8 22 (44.00%) SEO
9 20 (40.00%) Digital Media
9 20 (40.00%) Recruitment Marketing
10 18 (36.00%) Content Marketing
10 18 (36.00%) Online Marketing
11 11 (22.00%) Inclusion and Diversity
12 10 (20.00%) Problem-Solving
13 9 (18.00%) Pay per click
13 9 (18.00%) Content Management
14 8 (16.00%) Agile Software Development
14 8 (16.00%) Visualisation
15 7 (14.00%) Inventory Management
15 7 (14.00%) Data Visualisation
15 7 (14.00%) Data Analysis
15 7 (14.00%) SQL
16 5 (10.00%) JavaScript
16 5 (10.00%) CRM
16 5 (10.00%) Business Intelligence
16 5 (10.00%) B2B

Advertising
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.00%) CMS
1 2 (4.00%) Drupal
2 1 (2.00%) Oracle SOA Suite
Applications
1 1 (2.00%) Autodesk Inventor
Business Applications
1 2 (4.00%) Sprinklr
2 1 (2.00%) NetSuite
Cloud Services
1 31 (62.00%) Google Analytics
2 5 (10.00%) AWS
2 5 (10.00%) Google Data Studio
2 5 (10.00%) Power Platform
3 4 (8.00%) Google Ads
4 3 (6.00%) Adobe Analytics
5 2 (4.00%) Google Docs
5 2 (4.00%) Microsoft Advertising
5 2 (4.00%) Snowflake
5 2 (4.00%) Veeva
6 1 (2.00%) Collibra
6 1 (2.00%) GCP
6 1 (2.00%) iPaaS
6 1 (2.00%) Microsoft 365
6 1 (2.00%) SaaS
Communications & Networking
1 2 (4.00%) DNS
2 1 (2.00%) DHCP
2 1 (2.00%) VPN
Database & Business Intelligence
1 5 (10.00%) Power BI
1 5 (10.00%) Tableau
2 3 (6.00%) Data Mining
2 3 (6.00%) Data Warehouse
3 2 (4.00%) Amazon Redshift
3 2 (4.00%) Qlik Sense
3 2 (4.00%) Redshift Spectrum
3 2 (4.00%) Spotfire
4 1 (2.00%) BusinessObjects
4 1 (2.00%) Data Vault
4 1 (2.00%) Metadata
4 1 (2.00%) MySQL
4 1 (2.00%) QlikView
4 1 (2.00%) SQL Server Integration Services
4 1 (2.00%) SQLite
Development Applications
1 1 (2.00%) ERwin
1 1 (2.00%) MSTest
1 1 (2.00%) NUnit
1 1 (2.00%) Visual Studio Coded UI
General
1 36 (72.00%) Marketing
2 26 (52.00%) Social Skills
3 11 (22.00%) Inclusion and Diversity
4 4 (8.00%) Analytical Skills
4 4 (8.00%) Pharmaceutical
5 2 (4.00%) Finance
5 2 (4.00%) Influencing Skills
5 2 (4.00%) Retail
6 1 (2.00%) Law
Job Titles
1 24 (48.00%) Marketing Executive
2 9 (18.00%) Digital Executive
2 9 (18.00%) Digital Marketing Executive
3 8 (16.00%) Senior Marketing Executive
4 7 (14.00%) Campaign Executive
5 3 (6.00%) Data Engineer
5 3 (6.00%) Developer
5 3 (6.00%) Graduate
6 2 (4.00%) Digital Marketing Manager
6 2 (4.00%) Marketing Manager
6 2 (4.00%) PPC Manager
6 2 (4.00%) Sales Executive
7 1 (2.00%) Design Engineer
7 1 (2.00%) Graduate Software Engineer
7 1 (2.00%) Infrastructure Engineer
7 1 (2.00%) IT Graduate
7 1 (2.00%) IT Technician
7 1 (2.00%) Mechanical Design Engineer
7 1 (2.00%) Mechanical Engineer
7 1 (2.00%) Salesforce Developer
Libraries, Frameworks & Software Standards
1 4 (8.00%) Node.js
2 3 (6.00%) .NET
3 2 (4.00%) HTML
3 2 (4.00%) jQuery
3 2 (4.00%) React
4 1 (2.00%) ASP.NET
4 1 (2.00%) ASP.NET MVC
4 1 (2.00%) ASP.NET Web API
4 1 (2.00%) CSS
4 1 (2.00%) CSS3
4 1 (2.00%) Express
4 1 (2.00%) GraphQL
4 1 (2.00%) HTML5
4 1 (2.00%) Redux
4 1 (2.00%) Twitter Bootstrap
4 1 (2.00%) XML
Miscellaneous
1 29 (58.00%) Social Media
2 20 (40.00%) Digital Media
3 3 (6.00%) User Experience
4 2 (4.00%) Life Science
5 1 (2.00%) Blog
Operating Systems
1 2 (4.00%) Windows
2 1 (2.00%) Linux
2 1 (2.00%) Mac OS
2 1 (2.00%) Windows Server
2 1 (2.00%) Windows Server 2012
2 1 (2.00%) Windows Server 2016
Processes & Methodologies
1 34 (68.00%) Analytics
2 31 (62.00%) Digital Marketing
3 24 (48.00%) Email Marketing
4 23 (46.00%) Data Interpretation
4 23 (46.00%) Time Management
5 22 (44.00%) SEO
6 20 (40.00%) Recruitment Marketing
7 18 (36.00%) Content Marketing
7 18 (36.00%) Online Marketing
8 10 (20.00%) Problem-Solving
9 9 (18.00%) Content Management
9 9 (18.00%) Pay per click
10 8 (16.00%) Agile Software Development
10 8 (16.00%) Visualisation
11 7 (14.00%) Data Analysis
11 7 (14.00%) Data Visualisation
11 7 (14.00%) Inventory Management
12 5 (10.00%) B2B
12 5 (10.00%) Business Intelligence
12 5 (10.00%) CRM
Programming Languages
1 7 (14.00%) SQL
2 5 (10.00%) JavaScript
3 4 (8.00%) C#
3 4 (8.00%) Python
4 3 (6.00%) Java
4 3 (6.00%) TypeScript
5 2 (4.00%) Go
5 2 (4.00%) R
5 2 (4.00%) Scala
6 1 (2.00%) Apex Code
6 1 (2.00%) ES6
Qualifications
1 4 (8.00%) Degree
2 2 (4.00%) Numerate Degree
3 1 (2.00%) Computer Science Degree
3 1 (2.00%) ITIL Certification
3 1 (2.00%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 3 (6.00%) Data Quality
2 2 (4.00%) Actionable Recommendations
3 1 (2.00%) QA
System Software
1 2 (4.00%) Active Directory
Vendors
1 34 (68.00%) Google
2 23 (46.00%) Apple
3 4 (8.00%) Salesforce.com
4 3 (6.00%) Adobe
5 2 (4.00%) MicroStrategy
5 2 (4.00%) Omniture
5 2 (4.00%) Salesforce Marketing Cloud
6 1 (2.00%) IBM
6 1 (2.00%) MuleSoft
6 1 (2.00%) Oracle
6 1 (2.00%) Talend