Period
to 4 August 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the East of England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 4 August 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > East of England
6 months to
4 Aug 2021
Same period 2020 Same period 2019
Rank 151 129 243
Rank change year-on-year -22 +114 -122
Permanent jobs citing Advertising 64 42 38
As % of all permanent jobs advertised in the East of England 1.34% 1.40% 0.52%
As % of the General category 2.22% 2.66% 0.98%
Number of salaries quoted 34 31 35
10th Percentile £19,000 £25,750 £28,250
25th Percentile £19,500 £51,875 £36,250
Median annual salary (50th Percentile) £26,500 £60,000 £45,000
Median % change year-on-year -55.83% +33.33% -1.64%
75th Percentile £29,875 £68,750 £61,250
90th Percentile £51,250 £72,500 £66,250
England median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% +10.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the East of England with a requirement for common skills.

All General Skills
East of England
Permanent vacancies with a requirement for common skills 2,885 1,581 3,897
As % of all permanent IT jobs advertised in the East of England 60.18% 52.84% 53.37%
Number of salaries quoted 1,472 1,158 2,854
10th Percentile £26,250 £27,500 £25,000
25th Percentile £35,000 £35,428 £32,813
Median annual salary (50th Percentile) £49,250 £47,000 £45,000
Median % change year-on-year +4.79% +4.44% -
75th Percentile £62,500 £62,500 £60,000
90th Percentile £77,500 £77,500 £73,750
England median annual salary £57,500 £56,536 £52,500
% change year-on-year +1.71% +7.69% +5.00%

Advertising
Job Vacancy Trend in the East of England

Job postings citing Advertising as a proportion of all IT jobs advertised in the East of England.

Job vacancy trend for Advertising in the East of England

Advertising
Salary Trend in the East of England

3-month moving average salary quoted in jobs citing Advertising in the East of England.

Salary trend for Advertising in the East of England

Advertising
Salary Histogram in the East of England

Salary distribution for jobs citing Advertising in the East of England over the 6 months to 4 August 2021.

Salary histogram for Advertising in the East of England

Advertising
Job Locations in the East of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the East of England region over the 6 months to 4 August 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire +18 51 £23,750 -63.46% 3
Essex -4 7 £47,500 -1.55% 5
Cambridgeshire -48 4 £47,500 -29.63%
Bedfordshire -15 1 £28,500 -50.43%
Norfolk - 1 £25,500 - 1
Advertising
England

For the 6 months to 4 August 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the East of England region with a requirement for Advertising.

1 59 (92.19%) Marketing
2 48 (75.00%) Recruitment Marketing
3 33 (51.56%) B2B
4 30 (46.88%) Business Development
5 29 (45.31%) Google
6 27 (42.19%) Google Analytics
6 27 (42.19%) Digital Marketing
6 27 (42.19%) Analytics
7 25 (39.06%) Social Media
8 21 (32.81%) Email Marketing
9 20 (31.25%) Social Skills
10 19 (29.69%) Digital Media
10 19 (29.69%) SEO
11 18 (28.13%) Apple
11 18 (28.13%) Time Management
11 18 (28.13%) Online Marketing
11 18 (28.13%) Data Interpretation
12 13 (20.31%) Content Marketing
13 11 (17.19%) Inclusion and Diversity
13 11 (17.19%) Content Management
14 8 (12.50%) Problem-Solving
15 7 (10.94%) Inventory Management
15 7 (10.94%) Data Analysis
16 6 (9.38%) Pay per click
16 6 (9.38%) CRM
16 6 (9.38%) Google Ads
17 5 (7.81%) E-Commerce
17 5 (7.81%) NHS
18 4 (6.25%) Agile Software Development
18 4 (6.25%) Google Data Studio

Advertising
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.13%) CMS
1 2 (3.13%) Drupal
Applications
1 1 (1.56%) Autodesk Inventor
1 1 (1.56%) Microsoft Excel
Business Applications
1 1 (1.56%) NetSuite
1 1 (1.56%) Sprinklr
Cloud Services
1 27 (42.19%) Google Analytics
2 6 (9.38%) Google Ads
3 4 (6.25%) Google Data Studio
4 2 (3.13%) Adobe Analytics
4 2 (3.13%) Google Docs
4 2 (3.13%) Microsoft Advertising
4 2 (3.13%) Veeva
5 1 (1.56%) Microsoft 365
5 1 (1.56%) Power Platform
Communications & Networking
1 2 (3.13%) DNS
2 1 (1.56%) DHCP
2 1 (1.56%) VPN
Database & Business Intelligence
1 3 (4.69%) Tableau
2 2 (3.13%) Spotfire
3 1 (1.56%) Data Warehouse
3 1 (1.56%) Power BI
General
1 59 (92.19%) Marketing
2 20 (31.25%) Social Skills
3 11 (17.19%) Inclusion and Diversity
4 3 (4.69%) Pharmaceutical
5 2 (3.13%) Analytical Skills
5 2 (3.13%) Brand Awareness
6 1 (1.56%) Finance
6 1 (1.56%) Influencing Skills
6 1 (1.56%) Law
Job Titles
1 19 (29.69%) Marketing Executive
2 15 (23.44%) Account Manager
2 15 (23.44%) Sales Account Manager
2 15 (23.44%) Sales Executive
2 15 (23.44%) Sales Manager
3 8 (12.50%) Senior Marketing Executive
4 7 (10.94%) Campaign Executive
5 4 (6.25%) Digital Executive
5 4 (6.25%) Digital Marketing Executive
6 3 (4.69%) Marketing Manager
6 3 (4.69%) PPC Manager
7 2 (3.13%) Digital Marketing Manager
8 1 (1.56%) ERP Support
8 1 (1.56%) IT Recruitment Resourcer
8 1 (1.56%) IT Resourcer
8 1 (1.56%) Mechanical Design Engineer
8 1 (1.56%) Mechanical Engineer
8 1 (1.56%) Recruitment Resourcer
8 1 (1.56%) Resourcer
8 1 (1.56%) SEO Expert
Libraries, Frameworks & Software Standards
1 1 (1.56%) HTML
1 1 (1.56%) XML
Miscellaneous
1 25 (39.06%) Social Media
2 19 (29.69%) Digital Media
3 5 (7.81%) NHS
4 2 (3.13%) Life Science
5 1 (1.56%) Blog
5 1 (1.56%) User Experience
Operating Systems
1 1 (1.56%) Linux
1 1 (1.56%) Windows
1 1 (1.56%) Windows Server 2012
1 1 (1.56%) Windows Server 2016
Processes & Methodologies
1 48 (75.00%) Recruitment Marketing
2 33 (51.56%) B2B
3 30 (46.88%) Business Development
4 27 (42.19%) Analytics
4 27 (42.19%) Digital Marketing
5 21 (32.81%) Email Marketing
6 19 (29.69%) SEO
7 18 (28.13%) Data Interpretation
7 18 (28.13%) Online Marketing
7 18 (28.13%) Time Management
8 13 (20.31%) Content Marketing
9 11 (17.19%) Content Management
10 8 (12.50%) Problem-Solving
11 7 (10.94%) Data Analysis
11 7 (10.94%) Inventory Management
12 6 (9.38%) CRM
12 6 (9.38%) Pay per click
13 5 (7.81%) E-Commerce
14 4 (6.25%) Agile Software Development
15 3 (4.69%) Copywriting
Programming Languages
1 1 (1.56%) JavaScript
1 1 (1.56%) SQL
Qualifications
1 2 (3.13%) Degree
2 1 (1.56%) Numerate Degree
Quality Assurance & Compliance
1 1 (1.56%) Actionable Recommendations
System Software
1 1 (1.56%) Active Directory
Vendors
1 29 (45.31%) Google
2 18 (28.13%) Apple
3 2 (3.13%) Adobe
3 2 (3.13%) Salesforce Marketing Cloud
3 2 (3.13%) Salesforce.com
4 1 (1.56%) MicroStrategy
4 1 (1.56%) Omniture
4 1 (1.56%) SAP